Afleveringen
-
In this powerful Mental Health Month episode on The ATFW Podcast, host Krissy Vann sits down with Anne Marie Chakerâformer Wall Street Journal reporter, competitive bodybuilder, and author of the upcoming book LIFT: How Women Can Reclaim Their Physical Power and Transform Their Lives.
Many in the fitness industry may recognize Anne Marie from her impactful keynote at the Womenâs Leadership Summit during the March Health & Fitness Association Show, where she urged attendees to empower women and girls to take up spaceâin life, in their bodies, and in their ambitions. In this episode, she expands on those themes, sharing her deeply personal story of addiction recovery, rediscovery through strength training, and how building muscle became a catalyst for reclaiming agency over her own life.
Anne Marie opens up about the stigma around addiction, the complexities of grief, and the internalized expectations many women carry that prevent them from prioritizing their health. Her journey is a testament to the transformative potential of fitnessânot just for aesthetic change, but for healing, confidence, and purpose.
For those working in the fitness business, this conversation is a reminder of the industryâs true potential: to be a vehicle for empowerment, resilience, and holistic well-being.
đ LIFT publishes June 17, 2025. Preorder now: Amazon
#fitnessbusiness #fitnessindustry #mentalhealthmonth
-
This Week in Fitness is where host Krissy Vann crunches the latest fitness business headlinesâin under 5 minutes.
From GLP-1 breakthroughs and recovery investments to strategic board moves and lifestyle-driven brand plays, we break down whatâs actually moving the needle in fitness this week:
-NASM announces the formation of a new Strategic Advisory Board led by Mark Mastrov and Neal Spruce
-24 Hour Fitness rolls out Recovery24 and Premium Fit24 to elevate the in-club experience
-Novo Nordisk partners with Hims & Hers, LifeMD, and Ro to expand WegovyÂź access via telehealth
-Aon releases GLP-1 impact study showing a 44% reduction in cardiovascular hospitalizations and improved cost trends
-Life Time names FitVine Wine the official sponsor of Life Time Pickleball
-Strava and Wellness Pet Company launch the Minutes That Matter Challenge to promote movement with pets during Mental Health Awareness Month
Stay fit, stay informed, and keep your fitness business in shape.
00:00- Intro
00:14- NASM announces the formation of a new Strategic Advisory Board
00:40- 24 Hour Fitness rolls out Recovery24 and Premium Fit24
01:05- Novo Nordisk expands Telehealth access to Wegovy
01:37- Aon releases GLP-1 impact study
02:19- Life Time partners with FitVine Wine
02:44- Strava Partners with Wellness Pet Company l
#fitnessbusiness #fitnessindustry #fitnessnews -
Zijn er afleveringen die ontbreken?
-
In this raw and inspiring episode of All Things Fitness and Wellness, we dive into mental health with Derek Gallup, an industry veteran with over 20 years of experience in the fitness world. Derek opens up about how fitness became his anchor through some of the toughest personal challenges, including the struggles of supporting a partner through mental health crises.
Derekâs career includes leadership roles at UFC Gym, 24 Hour Fitness, and New Evolution Ventures, but in this episode, he shares his personal journeyâmoving beyond the boardroom to address the real mental health battles we face in our personal and professional lives. As we recognize Mental Health Month, Derek highlights how we, as an industry, often focus on physical strength but too often overlook mental health.
Key Topics:
Derekâs career evolution and leadership roles at top fitness companies
Navigating personal grief and mental health struggles
The power of fitness in healing and supporting loved ones
Creating a meaningful, purpose-driven life through fitness
How Derekâs experiences led him to support SPARKLE Foundation, dedicated to mental health advocacy
The influence of Spartanâs DEKA on building community and resilience
The importance of mental health conversations in fitness culture
We also explore Derekâs thoughts on the intersection of fitness and mental health, why the industry must do more to create space for these important discussions, and how heâs using his platform to support others going through similar struggles.
In addition to hearing Derekâs powerful insights, Krissy also shares parts of her own journey and how fitness played a key role in her emotional healing.
Tune in for an episode thatâs much more than just fitness talkâit's about the emotional strength that helps us face lifeâs toughest battles.
00:00- Intro
03:15- The SPARKLE and Spartan Connection
08:13- Krissy Vann shares her story of supporting a partner with end of life ideation
20:50- Derek Gallup shares his story of supporting partner with depression
33:50- Supporting someone dealing with mental illness
37:10- The future of SPARKLE Carla Gallup Foundation
Connect with SPARKLE: https://www.sparklecgf.org
#fitnessbusiness #mentalhealth #mentalhealthmatters -
This is This Week in Fitness by All Things Fitness and Wellness, hosted by Krissy Vann. This is where we crunch the latest fitness business headlines in under 5 minutes. Here is what's making news:
Crunch Fitness Majority Acquisition: Leonard Green & Partners acquires controlling stake as Crunch expands past 500 locations.Pvolve and Jennifer Aniston Launch Sculpt Anywhere: New portable workout bundle and hybrid fitness campaign unveiled.Nourish Raises $70M to Expand Virtual Nutrition Care: AI-powered platform scales Registered Dietitian-led services nationwide.Studio Pilates Expansion Continues: Brand reaches 114 global studios with strong client growth and system-wide sales increases.Late-Night HIIT Impacts Sleep, Study Finds: Monash University research links evening workouts to disrupted recovery.24 Hour Fitness Partners with Action for Healthy Kids: New initiative drives family wellness programs through gym and school outreach.HYROX Opens Bidding for World Championships: Cities worldwide invited to host 2026 and 2027 HYROX World Championship events.Stay fit, stay informed, and keep your fitness business in shape.
-
Recorded live at FIBO 2025 â one of the worldâs largest trade shows for fitness, wellness, and health â this episode of The ATFW Podcast captures insights from global industry leaders.
Host Krissy Vann sits down with executives from Canada, the UK, Spain, Germany, Switzerland, and Finland to explore whatâs shaping the fitness landscape in 2025 and beyond. From economic pressures and consumer trends to retention strategies and digital innovation, this episode is a powerful snapshot of where the industry is headed.
Featured Guests:
Chris Smith â Fitness World Canada, Chairman of the Health & Fitness AssociationJustin Musgrove â Fitness First UKMarcos â Gym-Fit, SpainDr. Gregor Hackfort â EVO Fitness, GermanyKenshj Savary â TC Training Center, SwitzerlandTomi Peltonen â Ole.Fit, FinlandTopics Covered:
Takeaways from the European Health & Fitness ForumInternational growth opportunitiesVAT and pricing accessibilityRetention strategies in a post-pandemic landscapeDigital ecosystems and Gen Z expectationsMergers, acquisitions, and franchise models with purposeđą Donât forget to subscribe to the All Things Fitness and Wellness YouTube channel and follow us on LinkedIn for behind-the-scenes content, extended interviews, and more industry insights.
-
This Week in Fitness by All Things Fitness and Wellness delivers the top fitness business headlinesâall in under five minutes. Hosted by Krissy Vann.
Stay fit, stay informed, and keep your fitness business in shape.In this episode:
NHS Report Pushes for Physical Activity in Healthcare
The NHS is calling for movement to be embedded in clinical care, backed by over $12 billion in potential economic impact.Life Time Launches LTH Supplements on Amazon
With 71% of U.S. adults feeling overwhelmed by supplement choices, Life Time brings its research-backed formulations to Amazon to improve access and trust.Garmin fÄnix Smartwatches Head to Space
Garmin wearables are being used to track biometrics during the Fram2 missionâan all-civilian flight to polar orbit collecting 24/7 space health data.Novo Nordisk Targets Compounders Over Wegovy Copies
With FDA exemptions ending, Novo Nordisk is pursuing legal action against pharmacies producing unauthorized versions of its GLP-1 drug.Hydrow Partners with Soho House
Hydrow rowers are now available at 15 Soho House locations worldwide, part of the companyâs push to connect elite wellness with immersive, on-water training.GymNationâs In-Gym Hotel (Sort Of)
An April Foolsâ Day concept imagines a hotel inside a gymâhighlighting the real-world rise of fitness tourism and recovery-first thinking.Also: In case you missed it, check out our Fitness Business Forecast panel with insights from Lise Kuecker, Mark Mastrov, Mo Iqbal, Matthew Januszek, and Brian Anderson. We break down whatâs driving capital in 2025âand what to watch in the year ahead.
Subscribe for weekly fitness industry updates from All Things Fitness and Wellness.
-
Where is capital flowing in the fitness industry in 2025? In this special edition of The Fitness Business Forecast by All Things Fitness and Wellnessâpresented by ABC Fitnessâhost Krissy Vann leads a high-level conversation recorded on site at HFA 2025 in Las Vegas.
The roundtable covers the financial forces shaping the industry today and tomorrow, including:
Where venture capital, private equity, and strategic investors are placing betsWhether AI is delivering measurable ROIâor just adding operational noiseIf Pilates and premium boutique fitness have reached saturationThe impact of GLP-1 medications on member behavior and longevity-focused business modelsGlobal expansion: where brands like UFC Gym and Crunch are growing nextâand whyYouâll also hear expert predictions on how operators can position themselves for long-term success amid economic uncertainty, regulatory shifts, and evolving consumer demand.
Featured Guests:
Mo Iqbal, Chairman of SweatWorks & Chief Strategy Officer at ABC FitnessMark Mastrov, Founder of New Evolution VenturesLise Kuecker, CEO & Founder of Studio GrowBrian Anderson, CEO & Strategic Advisor for Fitness and Consumer BrandsMatthew Janusek, Co-Founder of Escape Fitness & Co-Host of Lifts podcast (joins midway)This is your essential financial briefing for the fitness industry in 2025.
Presented by ABC Fitness
At ABC Fitness, they turn the vision you have for your fitness business into reality.
Explore solutions at ABCfitness.com -
This Week In Fitness, hosted by Krissy Vann, is your five-minute download of the top headlines shaping the business of fitness. Produced by All Things Fitness and Wellness, we deliver fast, factual, and insightful updates designed for decision-makers and industry insiders.
Stay fit, stay informed, and keep your fitness business in shape.
This weekâs episode covers:
Wellhub to Acquire Urban Sports Club
Wellhub has entered into a definitive agreement to acquire Urban Sports Club, a move that would expand its global wellness network to 18 countries.Peloton x Lil Jon
The rapper returns to the tread studio for a surprise DJ class, highlighting Pelotonâs music-first engagement strategy.23andMe Files Chapter 11
With a shrinking market cap and leadership changes, the once high-flying genetics company faces a court-supervised sale process.U.S. Armyâs âAll Youâ YouTube Series
A new wellness-focused content campaign aimed at Gen Z, grounded in the Armyâs Holistic Health and Fitness system.Ergatta Partners with iFIT
Game-based fitness meets connected training as Ergattaâs interactive workouts roll out across iFIT treadmills.HYROX x GymNation Launch in Middle East
New performance centres replicate official race conditions, tapping into the rising demand for sport-style training.Subscribe for weekly updates and follow us on LinkedIn for more insights into the fitness and wellness industry.
-
The fitness industry is seeing increased interest in longevity, GLP-1 medications, and venture capital investment. In this episode of All Things Fitness and Wellness, host Krissy Vann speaks with Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time, about what these developments mean for gym operators, investors, and the broader industry.
Zwiefel, former COO of Life Time, shares his insights on science-backed longevity interventions, health optimization, and performance-based wellness offerings. As consumer interest in personalized health solutions grows, fitness businesses are considering how these trends fit into their existing models.
Key Takeaways:
-The role of MIORA in the expanding longevity and performance sector
-How GLP-1s and longevity are influencing fitness offerings
-The impact of venture capital and what it means for gym operators
-How wellness trends are affecting profitability and member engagement
-The biggest opportunities and risks for fitness professionals today
-How technology and personalization are driving new revenue streams
-With more focus on longevity and health optimization, how can fitness businesses approach these trends? Tune in for expert insights and strategic takeaways.
0:00 - Introduction
1:20 - The fitness industryâs evolving approach to longevity
3:10 - Meet Jeff Zwiefel: Executive Director, MIORA Longevity & Performance at Life Time
5:00 - The growing consumer demand for longevity and health optimization
7:30 - Biomarker-driven programs and comprehensive health assessments
10:45 - The rise of GLP-1 medications and their role in fitness and wellness
14:20 - Industry debates around GLP-1s and how Life Time is integrating them
18:50 - The intersection of fitness, wellness, and medicalized health solutions
22:15 - How fitness businesses can lead in the longevity conversation
26:40 - Investment trends and the role of venture capital in longevity and wellness
30:00 - Expanding MIORA clinics and what it signals about market demand
34:15 - Final thoughts and takeaways for fitness business owners -
This Week in Fitness brings you the latest business moves, trends, and innovations shaping the fitness industryâall in under five minutes. Hosted by Krissy Vann, this fast-paced update keeps you informed and helps keep your fitness business in shape with key insights from top brands and industry reports.
In This Episode:
F45 Training launches FIT House of Brands, bringing F45, FS8, and VAURA Pilates under one umbrella to expand into wellness and recovery.F45 Training partners with Red Bull, tapping into its global sports marketing power to elevate brand awareness and engagement.ABC Fitness releases its Q1 Wellness Watch, reporting a rise in gym check-ins, fitness tech adoption, and consumer trends shaping 2025.CrossFitâs majority stakeholder, Berkshire Partners, is seeking a buyer, signaling potential changes for the brandâs future.STRONG Pilates announces major U.S. expansion, securing 155+ locations as hybrid fitness concepts continue to grow.FIBO expands with Hall 1, a new space dedicated to longevity and wellness, reinforcing the connection between fitness and preventative healthcare.WHOOP and [solidcore] partner to integrate biometric tracking into reformer-based workouts, adding real-time data insights to boutique fitness.Medtronic and Sperlingâs BestPlaces release new longevity research, identifying Washington, D.C., San Francisco, and other U.S. cities as top locations for extreme longevity.Stay ahead of industry trends with This Week in Fitness. Subscribe for more updates!
-
The fitness industry is preparing for major shifts in policy, trade, and investment, and The HFA Show 2025 will be the epicenter of these discussions. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Liz Clark, CEO and President of the Health and Fitness Association, to break down the most important topics shaping the future of the industry.
With global supply chains, trade policies, and operational costs in flux, fitness businesses must stay informed to navigate the changing landscape. Liz shares insights into the economic factors impacting everything from gym equipment manufacturers to club operators, along with the advocacy efforts aimed at protecting and strengthening the industry.
We also look at whatâs ahead for The HFA Show this yearâthe must-attend sessions, the key players in attendance, and whatâs new for industry professionals who have been coming year after year. Plus, thereâs growing movement in international fitness markets, hinting at broader expansion opportunities for those paying attention.
Whether you're a gym owner, investor, or supplier, this episode offers valuable insights into the conversations that will set the tone for 2025 and beyond.
đ§ Tune in now to get ahead of the game! @HealthandFitnessAssociation
#fitnessbusiness #fitnessindustry #hfashow2025 -
How is Burn Boot Camp differentiating itself in the competitive boutique fitness market? In this episode of All Things Fitness and Wellness, Amber Burke, Chief Operating Officer of Burn Boot Camp, shares insights into the companyâs expansion, member engagement strategies, and the evolving landscape of group fitness.
Burn Boot Camp has built a strong community-driven model, focusing on empowering its members while maintaining scalability across multiple locations. In this conversation, Burke details the companyâs approach to trainer development, CRM automation, member retention, and the integration of technology in fitness businesses. She also discusses the challenges of maintaining a strong brand identity while scaling a boutique fitness concept nationally.
Key topics covered in this episode:
-The role of automation and CRM in streamlining operations while preserving a personal touch
-Why the trainer-member connection is the foundation of long-term retention
How Burn Boot Camp is adapting to changing consumer expectations in the fitness industry
-Strategies for expanding a boutique fitness brand without losing its core identity
-The impact of technology and digital engagement in modern fitness business models
-Future trends in boutique fitness and what operators need to consider in the coming years
This episode provides valuable insights for fitness entrepreneurs, gym owners, industry executives, and anyone looking to understand the future of boutique fitness business models. Whether you are considering expanding your own fitness brand or refining your member engagement strategies, this discussion highlights key factors that contribute to long-term success.
Subscribe to All Things Fitness and Wellness for in-depth conversations with industry leaders, covering topics like business growth, technology integration, and consumer trends shaping the future of fitness. -
Welcome to This Week in Fitness, where Krissy Vann crunches the latest fitness business headlines all in under five minutes.
Hereâs whatâs making news this week:
đč Life Time Reports Strong Financials & Expands MIORA â Revenue hit $2.621 million, up 18.2%, with record membership retention. The new Evanston club becomes the second location to offer MIORA Performance & Longevity Clinic.
đč Technogym Introduces Healthness â The new AI-driven fitness approach tailors personalized training programs for muscular strength, cardiovascular endurance, and cognitive function.
đč The Fitness Technology Summit Heads to Europe â The event debuts in London on June 24, 2025, gathering leaders from David Lloyd Clubs, PureGym, The Gym Group, and Third Space to discuss the future of fitness technology.
đč UFC GYM Expands to 42 Countries â The brand will open 45+ locations worldwide, including its first in Pakistan and Indonesia, and launch Brazilian Jiu-Jitsu studios alongside a 20-week MMA training program.
đč Crunch Fitness Enters India â The company will open at least 75 gyms as it expands beyond its existing presence in Australia, Canada, Portugal, and Spain.
đč ABC Trainerize Academy Launches â A new education platform for personal trainers, offering structured courses on business growth, sales, and online coaching.
đč Pvolve Expands Womenâs Health Programming â The company brings on a Head of Medical Affairs and launches new programs focusing on menopause, fertility treatments, and pelvic floor health.
đč Nike & SKIMS Introduce NikeSKIMS â The new activewear line blends Nikeâs performance innovation with SKIMS' body-inclusive design, launching in the U.S. this spring.
đč Matrix Fitness Partners with Luxury Hotels â A new collaboration with the International Luxury Hotel Association aims to enhance fitness offerings in high-end hospitality spaces.
Stay fit, stay informed, and keep your fitness business in shape!
#fitnessbusiness #fitnessindustry #fitnessnews
-
CEO of Physmodo, Andrew Menter, joins the All Things Fitness and Wellness podcast to discuss how fitness technology is transforming the industry. Andrew shares his personal journey from an unsuccessful business exit to discovering his passion and launching Physmodoâa company dedicated to helping gyms, fitness professionals, and corporate wellness programs use movement tracking technology to improve outcomes.
In this episode, we explore how leveraging technology can help reduce injuries, boost personal training revenue, and improve member retention. Andrew breaks down how objective movement data empowers trainers to create better client programs, enhances the member experience, and drives gym profitability. We also dive into the challenges and opportunities of implementing fitness technology at an enterprise level, with insights relevant for gym owners, operators, and wellness program leaders.
Whether youâre looking to increase member engagement, improve client results, or stay ahead in the evolving fitness industry, this conversation with Andrew Menter provides actionable takeaways and key industry trends.
Donât forget to like, comment, and subscribe for more interviews with fitness industry leaders and business insights.
#fitnessbusiness #fitnessindustry #podcast -
In this episode of All Things Fitness and Wellness, Kathleen Ferguson pulls back the curtain on the fitness industry, revealing why investing in the growth and development of fitness coaches is key to long-term retention and an elevated member experience. She explores the evolving role of fitness coaches in supporting women's health and wellness, including essential conversations around menstrual cycles, perimenopause, and menopause, areas that have historically been overlooked in the industry.
Kathleen also doesnât shy away from addressing what she calls the âdirty little industry secretâ of high staff turnover. She shares why this challenge persists and offers innovative strategies to help gym owners and operators provide better support, creating a more stable and thriving coaching workforce.
If you're in the fitness industry, whether as an owner, operator, or coach, this episode is packed with insights you wonât want to miss.Connect with Kathleen Ferguson:
https://www.coach360news.com/
https://www.linkedin.com/in/kathleentaylorferguson/
-
This Week in Fitness: Crunch the latest fitness business headlines in under 5 minutes with host Krissy Vann. IKEAâs sleep study reveals a global rest crisis, Pickleheads secures $2.5M to fix pickleballâs growing pains, TRX targets physical therapy, and Planet Fitness reshapes its leadership team.
IKEA Sleep Study Reveals Global Rest Crisis
IKEAâs largest-ever sleep study finds people worldwide lose an average of 1 hour and 20 minutes of rest per night, adding up to 20 full days of lost sleep per year. Stress, screen time, and financial concerns are top disruptors.
Pickleheads Secures $2.5M to Solve Pickleballâs Growing Pains
With 36.5 million U.S. players, pickleball is boomingâbut crowded courts and mismatched games are a challenge. Pickleheads, the leading pickleball app, just secured $2.5M to enhance game organization, matchmaking, and facility management.
TRX Expands Into Physical Therapy Market
TRX is positioning its functional training tools as rehab solutions for physical therapy clinics. Its new initiative includes PT-approved equipment, an online education program, and app-based recovery content to help patients regain mobility.
Cold Plunge Hype Faces New Scrutiny
Cold water immersion is trending, but a new *PLOS One* review questions its long-term benefits. While stress levels drop 12 hours post-exposure, no lasting effects have been confirmed, raising doubts about its role in long-term recovery.
Planet Fitness Restructures Leadership Team
Planet Fitness announced leadership changes, appointing a new COO and Chief Strategy Officer to align with its 2025 growth strategy. The restructuring follows a series of executive appointments in 2024.
Perspire Sauna Studio Expands in California
Perspire Sauna Studio is capitalizing on the booming infrared sauna market, adding 13 new locations in California, including San Francisco, San Diego, and Pasadena, as consumer demand for wellness-focused recovery services grows. -
In this episode, Krissy Vann sits down with Cara Fautley, Senior Commercial Partnerships Manager at the Connected Health & Fitness Summit, to discuss the key themes and conversations that will dominate the fitness industry in 2025.
Some of the topics covered include:
- The rise of longevity, preventative health, and GLP-1 as major industry focuses
- The growing importance of AI, digital transformation, and community/social wellness
- The need for more emphasis on women's health and diversity/inclusion
- The state of the boutique fitness sector and trends like hyper-personalization
Cara shares insights from the extensive research conducted by the Connected Health & Fitness team, as well as her predictions on how the industry will evolve over the next few years.
Chapter Markers:
0:00 - Introduction
2:00 - Key Industry Themes for 2025
6:00 - Research Insights and Surprises
10:00 - The GLP-1 Debate
14:00 - Hyper-Personalization and Women's Health
19:00 - The Future of Boutique Fitness
24:00 - Charitable Initiatives at the Upcoming Summit
#fitnessbusiness #fitnessindustry #fitnessnews -
Welcome to This Week in Fitness where we crunch the latest fitness business headlines all in under 5 minutes.
Join host Krissy Vann as we cover the top stories making waves in the fitness industry. From Peloton's impressive financial results to Life Time's investment in recovery and Saudi Arabiaâs push to promote fitness on a global scale, weâve got everything you need to stay informed.
Stories Covered:
1. Saudi Arabiaâs Vision 2030 Fitness Expansion
The Saudi Sports for All Federation kicks off its inaugural SFA International Sporting Events, including the SFA Expo and Riyadh Marathon. These events promote wellness and feature cutting-edge fitness technology and competitive challenges designed to boost community engagement.
2. Life Time Expands Recovery Amenities
Life Time is enhancing its athletic country clubs by rolling out cold plunges at over 70 locations across the U.S. Learn how cold-water therapy is helping members improve their sleep, mental resilience, and overall recovery.
3. Study Highlights Barriers for Women at the Gym
A new PLOS ONE study reveals the hidden challenges women face in fitness spaces, including judgment, self-criticism, and harassment. Discover how gym operators can create more supportive environments.
4. Peloton Surpasses Expectations
Peloton exceeded projections for its second fiscal quarter of 2025, posting $673.9 million in revenue. Engagement is on the rise with new features and strong retail sales driving growth. Peloton has increased its guidance for fiscal 2025.
5. Climbing Gyms Scale Up with AI Innovation
The global climbing gym market is booming, with $7.72 billion in projected growth between 2025 and 2029. AI-powered tools like automated route-setting and personalized training programs are transforming the climbing experience for members worldwide.
0:00 - Introduction
0:23 - Saudi Arabia's Inaugural SFA International Sporting Events
1:04 - Life Time's Plans for Cold Plunge Installations
1:36 - Why Gyms Can Be Intimidating Spaces for Women
2:19 - Peloton's Strong Q2 Results and Future Outlook
3:11 - The Booming Rock Climbing Gym Market
#fitnessbusiness #fitnessindustry #fitnessnews -
In this episode, Krissy Vann sits down with Anton Severin, Vice President of Research at the Health and Fitness Association, to explore the latest insights on how fitness affordability can shape the future of public health and access to exercise.
Key Points:
-The research reveals that affordability is a leading barrier to fitness participation, with 61% of non-customers citing cost as a key obstacle.
-Fitness facility customers are 56% more likely to meet the WHO's recommended activity guidelines, highlighting the unique value of structured exercise environments.
-A 10% reduction in membership fees could significantly increase participation, with the potential to generate billions in health cost savings and productivity gains.
-The research findings demonstrate the importance of addressing affordability through policy support, as the industry alone cannot solve this challenge.
-The consistency of the trends across 10 countries studied underscores the global nature of the issue and the need for coordinated advocacy efforts.
Chapter Markers:
0:00 - Introduction
2:05 - Exploring Anton Severin's Fitness Affordability Research
7:25 - The Impact of Affordability on Fitness Participation
12:35 - Quantifying the Potential Impact of Price Reductions
18:01 - The Societal and Economic Benefits of Improved Fitness Affordability
26:18 - The Future of the Fitness Industry with Affordability Policies
28:42 - Upcoming Research and Industry Support -
Welcome to This Week in Fitness, where we crunch the latest fitness business headlines to keep your fitness business in shape! From innovative wellness initiatives to industry growth, Krissy Vann has you covered in under five minutes.
Stories This Week:
Orangetheory Partners with Molekule:
With cold and flu season in full swing, Orangetheory Fitness is enhancing air quality in select studios by deploying Molekuleâs FDA-cleared PECO-HEPA technology. This move aims to create safer and healthier workout spaces, reflecting a growing industry trend toward health-focused innovations.
Therabody Launches for Women's Wellness:
Therabody has introduced Therabody, for Her, a program designed to address womenâs health needs across key life stages, including mental well-being, menstruation, motherhood, and menopause. This initiative is part of a broader effort in the industry to prioritize science-backed solutions for womenâs wellness.
MyFitnessPal Tackles Extreme Diets with FadLab:
In response to New Year diet trends, MyFitnessPalâs FadLab is shedding light on the dangers of restrictive dieting. The initiative highlights the importance of sustainable progress over quick-fix solutions and aims to educate users on the benefits of balanced health strategies.
Global Wellness Summitâs 2025 Trends:
The Global Wellness Summitâs Future of Wellness report outlines key trends shaping the industry. These include a return to analog wellness experiences, the rise of social saunas, wellness travel, and advancements in wearable health technology. Fitness businesses have opportunities to expand offerings that align with these evolving consumer preferences.
Pvolve Expands with New Franchise Locations:
Boutique fitness brand Pvolve is growing its footprint with new studios in Dallas, Miami, Charlotte, and Portland. Known for its low-impact functional training, the brand is meeting increased demand for sustainable, longevity-focused fitness solutions.
Affordability Barriers in Fitness:
A new report from the Health & Fitness Association highlights affordability as a key barrier to accessing fitness facilities. The study found that reducing membership costs could significantly increase participation, leading to improved public health outcomes, stronger communities, and economic growth. - Laat meer zien
