Afleveringen
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Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry.
Today's Guest...
Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families.
Episode Highlights...
00:00 Introduction
01:42 Meet Mark Franklin: The Four Fears® Guy
04:53 Exploring The Four Fears®
09:33 Fear of Not Being Ready
14:39 Fear of Not Being Good Enough
24:48 Balancing Quality and Efficiency in Work
25:24 Fear of Not Having Enough Time
30:19 Overcoming the Fear of Failure
31:42 Launching the Podcast: Jon's Journey
39:17 Embracing Vulnerability and Moving Forward
41:07 Favorite Travel Destinations
43:58 Connecting with Mark Franklin
44:32 Closing Remarks and Next Episode Preview
Key Takeaways...
Accept Mistakes and Keep Moving
You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward.
Face Common Business Fears
Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway.
Find Support and Build Confidence
Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps.
Links Mentioned In The Episode...
Connect with Mark on LinkedIn
Visit Mark’s Website
Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership
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Resources…
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It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural
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Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business.
Today's Guest...
Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path.
Episode Highlights...
00:00 Introduction
01:33 Introducing Mel Barfield
02:12 Superman and 80s Movies Nostalgia
04:57 Mel's Career Journey
07:32 How Luck Works In Your Career
09:20 How To Maximise Your Career Opportunities
12:31 The Role of Luck in Career Success
14:32 The Impact of COVID on Career Paths
15:48 The Power of Online Connections
21:29 Promoting Yourself and Your Work
26:18 The Value of Self-Promotion
26:53 Attracting the Right Audience
29:45 Repelling Content Strategy
30:29 Setting Boundaries with Clients
35:28 One Simple Thing You Can Do To Be More Visible
39:49 Indie Business Club Podcast
44:08 Final Thoughts and Takeaways
45:44 Travel Favorites
Key Takeaways...
Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open.
Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you!
Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people.
Links Mentioned In The Episode...
Connect with Mel on LinkedIn
Listen To The Indie Business Club Podcast
Visit Mel’s Website
Visit Copy or Die’s Website
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Interested in launching your own podcast?
👉 Book a chat with Jon to...
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Zijn er afleveringen die ontbreken?
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Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field.
Today's Guest...
Molly Scanlan builds low-carbon websites for social enterprises and non-evil businesses. She started her first business at 21, put in a valiant stint as a primary school teacher and is now a freelance web designer, developer, writer and event speaker. Molly is a frequent podcast guest, talking about sustainability and small business and sharing her twisting career story.
Episode Highlights...
00:00 Introduction
01:47 Meet Molly Scanlon: Sustainable Website Expert
04:14 What Is A Sustainable Website?
05:39 What Exactly Does Digital Footprint Mean?
10:25 How Can I Lower My Digital Footprint?
15:21 What Common Myths Are There About Sustainable Websites?
16:32 Why Might Architecture Practices Want A Sustainable Website?
20:06 Other Benefits from Sustainable Websites
22:10 Balancing Website Sustainability and Appearance
24:10 Efficient Use of Photos and Videos
28:21 Creative Constraints and Sustainable Design
33:43 How to Communicate Your Sustainability Efforts
39:01 Final Thoughts and Personal Insights
42:43 Conclusion and Next Episode Preview
Key Takeaways...
Your Website’s Carbon Footprint – Websites use energy, just like buildings do. Every time someone visits your site, data centres and servers work to load pages, using electricity. You can make your website greener by reducing file sizes, cutting out unnecessary content, and choosing a web host powered by renewable energy.
A Faster, Smoother Experience – A well-designed, sustainable website isn’t just better for the planet—it’s better for your visitors too. Simple, streamlined pages load faster and are easier to navigate. This not only improves the user experience but can also help your site rank higher on search engines.
Sustainability That Matches Your Business – If you run a business that values sustainability, your website should reflect that. Keeping it lean and efficient shows that you care about both the environment and good design. Plus, working within creative limits often leads to smarter, more effective solutions.
Links Mentioned In The Episode...
Connect with Molly on LinkedIn
Sign up for Molly’s super short (yet mega useful) email newsletter
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Interested in joining our membership community?
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Interested in working with Jon?
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Resources…
👉 Grab the Architecture Business Blueprint...
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Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners.
Episode Highlights...
00:00 Introduction
01:25 Benefits of the Community
02:38 Who Can Join?
03:15 Weekly Sessions and Activities
03:44 Additional Resources and Meetups
06:01 Membership Costs and Time Commitment
07:29 Why Isn't This Community Free?
10:06 Can I Join If I Live Outside The UK?
11:40 Is There A Minimum Age Limit?
12:42 Does This Community Include Any Coaching Or Mentoring?
13:08 Can I Promote My Products Or Services To Other Members?
13:34 What Are Your Community Guidelines?
14:55 Inclusion and Refund Policies
15:26 How to Join and Final Thoughts
16:26 Conclusion and Next Episode Preview
Why Join the Architecture Business Club?
🔹 Support & Resources – Connect with others in architecture and related fields. You get:
Weekly online sessions 💻
A friendly chat group for advice & ideas 💬
A shared library of useful resources 📚
🔹 Open to Everyone in Architecture – Whether you're an architect, interior designer, planner, or architectural technologist, you’re welcome. It’s for anyone working in and around architecture, no matter your job title.
🔹 Built for You – The club runs regular online meetings, occasional in-person meetups, and shared resources. It’s a paid membership, which means committed members who add real value. Plus, as an early member, you get to help shape how the club grows!
Fancy joining us for a drink in London (after Futurebuild 2025)?
👉 Click here to register your spot 🍺
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Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Molly Scanlan about sustainable websites.
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Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.
Today's Guest...
Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals.
Episode Highlights...
00:00 Introduction
01:35 Introducing Sarah Noel Block
03:53 What is a Lean Marketing Engine?
05:19 Identifying Your Dream Client
09:47 Crafting Your Signature Offer
15:48 Choosing Your Main Marketing Channel
17:53 Creating Core Content
23:23 Passive Lead Magnets and Active Lead Generators
27:50 The Gateway Offer
37:41 Conclusion and Final Thoughts
39:18 Guest's Favorite Place
40:24 Closing Remarks and Contact Information
Key Takeaways...
🔹 Focus on One Strong Channel – Instead of trying to be everywhere, pick one place where your ideal clients are and show up consistently. A clear offer makes it easier for them to say yes.
🔹 Create Once, Use Everywhere – A podcast, blog, or video series can be turned into social posts, emails, and more. This saves time and keeps your message clear.
🔹 Start with a Small Paid Offer – A low-cost service, like a strategy session or project review, helps clients get to know you. It builds trust and makes the next step feel natural.
Links Mentioned In The Episode...
Visit Sarah’s Website
Connect with Sarah on LinkedIn
—--
Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review...
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Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.
Today's Guest...
May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too.
Episode Highlights...
00:00 Introduction
01:44 Introducing May King Tsang
04:27 What is FOMO?
08:36 The Five-Step Formula to Generate FOMO
13:55 What Type of Content Can We Share To Build FOMO?
22:47 The Challenge of Being Your Authentic Self
23:39 What Are The Different Types of FOMO?
24:31 Creating Pre FOMO
25:52 Live and Post FOMO Strategies
26:53 FOMO for Architects: A Practical Example
28:51 Engaging Your Audience with Consistent Content
33:19 The Power of Repurposing Content
34:55 Getting Started with FOMO: Tools and Tips
35:48 Final Thoughts on FOMO
37:13 Travel Stories
40:10 Connecting with May King Tsang
40:36 Closing Remarks and Next Episode Preview
Key Takeaways...
Creating Excitement with FOMO (Fear of Missing Out)
May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways:
Before an event – Create anticipation and get people talking.During the event – Keep the energy high by sharing updates and engaging with your audience.After the event – Keep the buzz going so people stay interested and don’t want to miss the next one.Showing Up Consistently & Being Yourself
Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you.
Keeping It Simple & Taking Action
You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients.
Links Mentioned In The Episode...
Visit May King’s Website
Connect with May King on LinkedIn
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Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the...
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Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!
Today's Guest...
Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.
Episode Highlights...
00:00 Introduction
01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert
03:58 Why Use LinkedIn (over other social media platforms)?
07:46 Beatrice's CLEAR Framework for LinkedIn
10:58 What Are The Key Things We Need To Understand About Our Clients?
13:48 How To Find and Connect with Clients on LinkedIn
17:40 Creating Engaging Content on LinkedIn
25:45 Active Engagement Strategies on LinkedIn
27:46 Effective Commenting Strategies
30:18 LinkedIn Headline Tips
31:09 Commenting vs. Sharing on LinkedIn
35:00 What's The Best Way To Reach Out to New Connections?
39:04 How Can We Measure Success on LinkedIn?
42:47 Quick Tips for LinkedIn Success
46:57 Personal Insights and Farewell
Key Takeaways...
Know Your Ideal Client
To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.
Get Involved
Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.
Share Helpful Content
Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.
Links Mentioned In The Episode...
Click here to connect with Beatrice on LinkedIn
Click here to learn how Beatrice can help you
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Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business...
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Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.
Episode Highlights...
00:00 Introduction
01:08 Architecture Business Club's Community
02:16 Understanding Online Communities
03:35 Benefits of Joining a Community
07:24 Joe Wright (of Joe Wright Architects)
09:05 Liz Murrell (of Zing Interior Architecture)
10:46 Vlad Borislavov (of Monochromo Design Studio)
12:31 What You Get with the Membership
16:00 How to Join the Architecture Business Club
18:32 Conclusion and Next Steps
Key Takeaways...
Why Community Matters for Solo Practitioners
Running a business on your own doesn’t mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation.
Why Join the Architecture Business Club?
When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It’s good for your business—and your well-being too.
What You Get as a Member
You’ll have access to:
Weekly group sessionsA chat group to ask questions anytimeA member directory to connect with othersA shared resources libraryRecordings of past sessionsWant to be part of something bigger while still running your own practice?
👉 Click here to JOIN THE WAITLIST 😀
—--
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time I chat with Beatrice Ronchetti about how to stand out on LinkedIn.
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Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published!
Today's Guest...
Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry!
Episode Highlights...
00:00 Introduction
01:43 Meet Ellie Senior: Expert Copywriter
04:20 Common Misconceptions About PR
05:56 What Are The Benefits Of PR (for Your Architecture Practice)?
09:00 How To Find the Right Publications for PR
14:08 What Content Is Newsworthy for Press Releases?
22:59 How To Write an Effective Press Release
29:12 Practical Tips for Sending Press Releases
39:25 Advertorials: A Paid PR Strategy
42:28 Final Thoughts and Takeaways
47:06 Conclusion and Next Steps
Key Takeaways...
Why PR Matters for Small Architecture Practices
PR isn’t just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers.
How to Write a Great Press Release
When you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W’s"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don’t forget good-quality photos—they’re super important in a visual field like architecture.
Picking the Right Publications
Find the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you’re targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured.
Links Mentioned In The Episode...
Visit Ellie Senior’s Website
Connect with Ellie on LinkedIn
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Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉...
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In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment.
Today's Guest...
Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.
Episode Highlights...
00:00 Introduction
01:40 Client Challenges and Scope Creep
04:03 Handling Difficult Clients
07:31 Best Practices for Contracts and Invoicing
14:13 Dealing with Social Isolation
21:38 Time Management Tips for Freelancers
27:34 The Power of Newsletters
30:18 Favorite Travel Destinations
32:54 Conclusion and Contact Information
Key Takeaways...
Clear Contracts and Boundaries
Make sure your contracts are clear to avoid misunderstandings with clients. Include what work you’ll do, the difference between revisions and redesigns, and when payments are due. It’s worth getting legal advice or using contract templates from trusted sources. You can also use tools like CRM systems to keep track of contracts and invoices.
Finding Community and Beating Isolation
Freelancing can feel lonely, but you don’t have to do it all on your own. Join online groups, try co-working sessions, or organise meet-ups in your area. Online co-working over Zoom lets you check in with others while you work, helping you stay accountable and feel part of a group. Communities like Architecture Business Club or Being Freelance are great places to start.
Managing Your Time and Staying Productive
Being your own boss means juggling lots of tasks. Try using a Pomodoro timer, setting work hours in a planner, and switching off social media notifications to stay focused. Prioritise your day with a task list, focusing on one big job at a time. Tools that track your time can also help you keep on top of your schedule.
Links Mentioned In The Episode...
Connect with Ange on LinkedIn
Visit Ange’s Website
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Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business...
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Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode!
Today's Guest...
Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.
Episode Highlights...
00:00 Introduction
02:27 Meet Ange Lyons
05:54 Marketing Tips for Freelancers
13:37 Creative Marketing Strategies
22:27 Setting Your Chargeout Rate
29:58 Conclusion and Next Episode Teaser
Key Takeaways...
Why Networking Matters
Both Jon and Ange talk about how joining local and online networking events can help you connect with potential clients. It’s also a great way to feel less alone when you’re freelancing. Ange shares how being part of a local group in Walthamstow once led to a client referral years later.
Creative Ways to Market Yourself
Jon and Ange share fun and clever ideas for getting your name out there. Ange talks about sending small gifts, like notebooks, cookies, or brownies, to clients. These thoughtful touches can lead to them sharing about you on social media. Jon gives an example of an architect who created a personalised booklet as a unique business card—something too good to throw away.
Project Pricing vs. Hourly Rates
Jon and Ange discuss why pricing by project can often work better than charging by the hour. While hourly rates show exactly what you’re earning in the short term, project-based pricing can lead to better results if you plan carefully. They also explain why it’s important to agree on clear details with clients at the start to avoid extra work that wasn’t planned.
Links Mentioned In The Episode...
Connect with Ange on LinkedIn
Visit Ange’s Website
—--
Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉
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Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals.
Episode Highlights...
00:00 Introduction
01:31 Episode Recommendations for a Successful Year
07:23 Sneak Peek: Upcoming Episodes
12:11 Conclusion and Final Thoughts
Key Takeaways...
Get Ready for the New Year
Listen to Episode 9 for tips on reflecting on your business and setting clear goals.
Check out Episode 33 to learn how to write or update your business plan.
Tune into Episode 13 for advice on using quarterly planning to break goals into smaller, doable steps.
What’s Coming Up
Don’t miss our special CIAT podcast episode about the three biggest challenges for architectural technologists—advice that works for any service-based business owner.
Hear from Ange Lyons in a two-part interview about freelancing. She’ll cover finding clients, marketing, setting prices, invoicing, and managing admin tasks alongside client work.
The Power of Community
Discover how the Architecture Business Club brings together small firm owners to share ideas, gain support, and network. It’s all about creating a business that gives you freedom, flexibility, and fulfilment.
Links Mentioned In The Episode...
👉 Listen & Subscribe To The 'Where it’s AT' Podcast 🎧
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Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
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Resources…
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👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Ange Lyons about freelancing.
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In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year’s top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community.
Episode Highlights...
00:00 Introduction
01:29 Jon's Christmas Plans
02:33 Podcast Achievements and Milestones
06:47 Top 5 Podcast Episodes of 2024
07:09 Number Five
09:56 Number Four
11:26 Number Three
14:07 Number Two
16:44 Number One
17:45 Wrapping Up and Looking Ahead to 2025
Key Takeaways...
Focus on What You Do Best
Specialise in the areas of architecture you love and are great at. Work with others who specialise in different stages, like project delivery. This helps you work smarter, deliver better results, and feel less stressed.
Don’t Go It Alone
Running a business solo can feel lonely. Make an effort to connect with others—whether that’s meeting in person, chatting on the phone, or joining online groups. A supportive network makes your work more enjoyable and sustainable.
Start, Even If You’re Afraid
Fear of failure shouldn’t stop you from starting your architecture practice. Mistakes will happen, but they’re just lessons in disguise. The most successful business owners learn, adapt, and keep moving forward.
Want to be the first to hear how to join our membership community?
👉 Click here to JOIN THE WAITLIST 😀
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon looks ahead and shares what's in store in the coming weeks.
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Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.
Today's Guest...
Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients.
Episode Highlights...
00:00 Introduction
01:13 Meet Vardeep Edwards: Branding Expert
03:22 The Importance of Branding
06:18 Defining Your Brand Identity
09:00 Understanding Your Audience
12:44 Bringing Personality to Your Brand
20:10 Content Creation Tips
25:42 Building Emotional Connections
29:59 Raising Brand Visibility
33:33 Integrating Branding into Your Business
37:22 The Role of AI in Branding
41:43 Travel Stories and Conclusion
Key Takeaways...
Understand Your Brand and Audience
You need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it’s just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans.
Keep Developing Your Brand
Your brand isn’t something you set up once and leave. It’s a process that grows with your business. You should regularly check what’s working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience.
Build Real Connections Through Content
Sharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand’s personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships.
Links Mentioned In The Episode...
Connect with Vardeep on LinkedIn
Vist Vardeep’s Website – The Branding Fox
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group...
-
Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a school governor and the importance of communication and setting clear expectations. If you're a small practice leader or sole practitioner in architecture, this episode will help you understand how to make outsourcing work for you.
Today's Guest...
Derek Timms is a Chartered Architect with 25 years of experience working at practices like Farrells, Gensler, and Sheppard Robson. He’s the Managing Director at The Sourcing Collective - a support studio for the AEC industry. The Sourcing Collective collaborates with surveyors, architects, interior designers, contractors, and property managers, providing architectural drafting support in BIM environments tailored to your systems and processes. This allows you and your in-house team to focus on design and add value to your projects. They also work with AJ100 practices, integrating into their teams across multiple large-scale projects.
Episode Highlights...
00:00 Introduction
01:40 Meet Derek Timms and The Sourcing Collective
04:17 Common Outsourcing Mistakes and How to Avoid Them
06:49 Finding the Right Outsourcing Partner
10:04 Importance of Clear Communication
11:48 Setting the Right Expectations
16:36 Early Planning and Avoiding Last-Minute Decisions
25:31 Low-Risk Outsourcing Trials
32:54 Final Thoughts on Outsourcing
38:39 Derek's Favorite Travel Destination
41:30 Conclusion and Next Episode Preview
Key Takeaways...
✅ Think Long-Term
Treat outsourcing like a partnership, not just a one-time job. When you work together over time, you can learn each other's styles and create a smoother way of working that benefits both sides.
✅ Keep Communication Open
Regular updates, even on small things, help everyone stay on track. Good communication builds trust and makes outsourced teams feel like they’re part of your own business.
✅ Plan Ahead
Outsourced teams need time to learn your processes, just like new employees. Avoid last-minute decisions that can lead to rushed results. Early planning gives you better results and a less stressful experience.
Links Mentioned In The Episode...
Visit Derek’s website (The Sourcing Collective)
Connect with Derek on LinkedIn
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on...
-
Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.
Today's Guest...
Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.
Episode Highlights...
00:00 Introduction
01:15 Meet Laura Pearman: Personal Brand Consultant
05:33 Personal Branding Misconceptions
09:11 Challenges for Architects in Personal Branding
15:52 Practical Steps for Personal Branding
23:04 Client Success Stories
29:11 Final Thoughts and Takeaways
39:09 Conclusion and Next Episode Preview
Key Takeaways...
Your Personal Brand Grows with You
Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.
Stay True to Who You Are
The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.
Use Research to Guide Your Brand
Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.
Links Mentioned In The Episode...
Grab Laura’s Personal Branding Checklist 🎁
Connect with Laura on Instragram 🤝
Watch Laura’s YouTube Channel 📹
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this...
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In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!
Episode Highlights...
00:00 Introduction
01:28 Podcast Statistics and Achievements
05:24 Why I Started This Podcast
13:55 How I Launched The Podcast
18:47 Launch Day and Early Feedback
23:47 What Happened After The Launch
31:11 The Realities of Podcasting
33:13 Future Guests and Aspirations
35:43 Launching Your Own Podcast: Tips and Advice
40:55 Community and Membership Plans
44:16 Gratitude and Closing Remarks
Key Takeaways...
Starting a Podcast: What to Expect
Starting a podcast takes planning and preparation. You’ll need to learn the tech, face personal fears like public speaking, and stay on top of the workload to produce regular, quality episodes. Setting a launch date, practising with test interviews, and planning ahead can help you feel more confident and ready to hit the ground running.
Growing Your Reach and Building Connections
A podcast can open doors to new opportunities. You might get noticed for awards, or be invited to events and interviews. Hosting or being a guest on podcasts helps you build connections and collaborate with others in your industry, creating chances to grow your practice.
Staying Consistent and Building Community
Running a podcast means sticking with it to keep the content flowing. But it’s about more than episodes—it's about creating a space where people connect. Your podcast becomes a way to build lasting relationships.
—--
Want to be the first to know when we open the doors to our membership community?
👉 Join our Waitlist so you don’t miss out! 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Laura Pearman to explore how you can adapt your personal brand as your business changes.
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Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outreach and customer-focused communication are so important.
Today's Guest...
Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about selling and learn how to sell better.
Episode Highlights...
00:00 Introduction
01:20 Dealing with Ghosted Leads
02:18 Booking Follow-Up Calls
04:39 Direct Communication Strategies
09:36 Staying Focused During Slow Months
12:42 Understanding Client Value
14:52 Gathering Client Testimonials
16:17 Leveraging Video Testimonials
24:18 Real and Relatable Marketing
25:48 Final Thoughts and Key Takeaways
27:17 Favorite Travel Destinations
28:34 Where to Find Helen Online
29:10 Closing Remarks and Next Episode Teaser
Key Takeaways...
Importance of Following Up and Being Clear
You should always schedule a follow-up call straight after your first meeting or sending a proposal. This keeps things moving and stops leads from disappearing. Be clear and direct when reaching out again, whether it’s through an email or a phone call. It helps you get answers and restart any stalled conversations.
Staying Active When Business is Slow
During quiet times, stay focused by taking small but effective steps. Have meaningful chats with potential clients, share helpful advice, or highlight past client wins. Doing things like hosting a live session or posting success stories keeps your name out there and shows you’re still open for business.
Keeping Your Marketing Real
People connect with what’s real. Instead of polished ads or perfect videos, try sharing behind-the-scenes clips or genuine client stories. This shows the true side of your work and helps build trust with new clients who can see what it’s like to work with you.
Links Mentioned In The Episode...
Connect with Helen on LinkedIn
Visit Helen’s Website
—--
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉...
-
Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting the need for consistency and the right energy. Tune in for practical advice on getting more sales for your architecture practice!
Today's Guest...
Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about selling and learn how to sell better.
Episode Highlights...
00:00 Introduction
01:48 Dog Training and Sales Parallels
04:14 Staying Calm During Sales Slumps
06:52 Analysing Past Successes
13:22 Reconnecting with Past Clients
20:36 Creative Marketing Strategies
24:54 Quick Sales Tips for Architects
29:10 Conclusion and Next Episode Teaser
Key Takeaways...
Staying Calm and Solving Problems When Sales Drop:
If sales slow down, try not to worry. Instead of panicking, look back at what worked well before. Think about what actions and mindsets led to good sales times. Staying calm and focused on solutions will help you handle slow sales periods better.
Reconnecting with Past Clients:
Reaching out to past clients or leads is a good way to get new sales quickly. A follow-up message can remind them of your work and bring them back. Personal messages, like checking in or suggesting new services, can make them feel valued and more likely to return.
Showing Value and Easing Client Worries:
Help clients feel more comfortable by sharing helpful info. Create videos or articles that answer common questions or show what to expect in the architecture process. Showing successful projects and sharing client stories can also help build trust and show that your services are worth it.
Links Mentioned In The Episode...
Connect with Helen on LinkedIn
Visit Helen’s Website
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode…
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
You can hear Part 2 of my conversation with Helen in the next episode.
-
Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, maintaining relationships, and the importance of listening. Discover how teamwork can lead to innovation and a better future for architecture.
Today's Guest...
Prachi Rampuria is a co-founding director of EcoResponsive Environments, an award-winning urban design and architectural practice with a singular mission: using a complex-systems approach, they design to support health and wellbeing. As a consultancy, their services include feasibility studies, visioning and development briefs, outline and detailed planning applications, strategic master planning, public realm and regeneration strategies, research publications, and teaching. Prachi is a Design Council Expert, teaches at Oxford Brookes University’s MAUD course, and sits on multiple Quality Review Panels. She has also co-authored a book titled 'EcoResponsive Environments' published by Routledge in 2024.
Episode Highlights...
00:00 Introduction
01:16 Meet Prachi Rampuria
04:42 The Importance of Collaboration in Tackling Global Challenges
09:16 How Collaboration Can Lead To Innovation
17:16 Overcoming Professional Silos
25:57 Benefits of Collaboration for Small Practices
28:22 Challenges and Solutions in Collaborative Projects
33:23 Future of Collaboration in Architecture
37:48 Conclusion and Key Takeaways
38:46 Favorite Places and Final Thoughts
42:01 Outro and Next Episode Preview
Key Takeaways...
Working Together: Teaming up is one of the best ways to solve big problems, like climate change. As a small practice, you can bring in other experts to share ideas and create fresh solutions. Working together can also help you stay flexible and save money by creating teams that fit each project.
Breaking Down Walls: For good teamwork, you need to get rid of “walls” between different job roles. This means respecting other people’s skills, listening closely, and being okay with asking questions if you don’t know something. Building trust and keeping clear communication will help everyone work better together.
New Ideas from Different Minds: New ideas often come when different people share their views. When you collaborate and involve a mix of experts early on, it’s easier to tackle complex issues and find solutions that one team alone might not achieve.
Links Mentioned In The Episode...
Visit the EcoResponsive Environments Website
Connect with Prachi on LinkedIn
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources…
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion...
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