Afleveringen

  • Writing about your art isn’t easy—but it’s one of the most important things you can do to clarify your vision and connect with others. In this solo episode of The Art Biz, host Alyson Stanfield walks you through a comprehensive guide to writing an effective artist statement that truly reflects your work.

    You’ll hear why artist statements still matter, how to approach the writing process without getting overwhelmed, and what to avoid in your final draft. She also shares specific journaling prompts to help you uncover what’s most essential about your art—and how to put your finished statement to work for you.

    Listen closely for the ultimate test of an artist statement.

    Whether you’re revisiting an old statement or writing one for the first time, this episode is packed with guidance and encouragement to help you write with confidence.

    00:37 The Importance of an Artist Statement

    02:08 Defining an Artist Statement

    03:45 The Process is the Point

    06:16 Journaling Prompts for Clarity

    10:15 7 Rules Every Artist Statement Should Follow

    15:00 The Ultimate Test for Your Statement

    18:10 Editing Your Artist Statement

    21:39 Putting Your Statement to Work for You

    24:00 You’ve Got This

    🎧 RELATED EPISODES

    The artists featured in these episodes discuss how writing coexists alongside their art:

    Fostering Clarity and Confidence Through Writing with Samantha Clark (211)

    Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller (210)

    Producing a Monthly Digital Magazine with Alyson Sheldrake (199)

    Imperfect Journaling for Artists with Cynthia Morris (51)

    📖 To read the full text and see featured artists, visit: https://artbizsuccess.com/writing-your-artist-statement/

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Guest: Ruby Lopez Harper, Executive Director of CERF+

    In this episode of The Art Biz, Ruby Lopez Harper, executive director for CERF+ (the Craft Emergency Relief Fund) joins host Alyson Stanfield to discuss the vital work CERF+ does to support artists before, during, and after emergencies. As CERF+ celebrates its 40th anniversary, Ruby shares the history of the organization, its spirit of mutual aid, and how it has expanded its services over the years.

    Most importantly, Ruby and Alyson want to encourage artists to research, plan, and prepare in order to protect their art businesses—sharing resources to help them get started.

    Take Action Today

    Ruby encourages all artists to take one step today toward protecting their creative practice—whether it's backing up files, reviewing insurance, or creating an emergency plan. And most importantly, spread the word so that more artists know about CERF+ before they need it.

    📖 To read more, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/safeguarding-cerfplus

    Highlights The Origins of CERF+ :: How a group of artists "passed the hat" to help their peers in times of crisis, and how that spirit continues today. Types of Emergencies CERF+ Responds To :: From studio fires, theft, and natural disasters to medical emergencies and caregiving responsibilities. Disaster Readiness for Artists :: Key steps artists can take to protect their work and livelihood, including insurance, backup plans, and security measures—by no means a complete list. Why All Artists Should Care :: You must think about these things before it’s too late. Don’t believe it could never happen to you. Funding and Grant Opportunities :: Immediate relief grants for disaster-stricken artists and the Get Ready Grant, which funds proactive measures to safeguard a studio practice. Advocating for Your Safety :: How artists can ask the right questions about security at festivals, galleries, and exhibitions to protect their work. CERF+ Resources You Should Know :: The Studio Protector Guide, an artist-focused insurance guide, and educational webinars to help artists prepare for unexpected challenges. How to Support CERF+ :: From spreading awareness to donating or organizing fundraising efforts, Ruby shares how artists and art supporters can contribute. Resources & Links CERF+ Studio Protector Guide CERF+ Insurance Guidebook National Coalition for Arts Preparedness & Emergency Response (NCAPER) Donate to CERF+

    🎧 RELATED EPISODES

    These episodes feature artists who have overcome low points.

    Leaning Into Art to Battle Depression with David Sandum (ep. 169)

    Leaning Into Creativity in Times of Pain with Rich Simmons (ep. 112)

    Making Art While Grieving Loss with Jan Heaton (ep. 52)

    Overcoming a Major Setback: Annie Salness (ep. 16)

    📖 To read more, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/safeguarding-cerfplus

    ⭐️ See CERF+ resources above and follow them on Instagram and YouTube.

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    👉 This episode was recorded as part of the 3rd edition of Podcasthon. For one week, more than a thousand podcasts around the globe will highlight a charity of their choice. It was my pleasure to call attention to of one of my favorite organizations, CERF+ (the Craft Emergency Relief Fund), which supports artists in need. Please consider donating. You never know when you might need a hand.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

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  • As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, especially when every opportunity seems promising.

    In this solo episode of The Art Biz, host Alyson Stanfield breaks down the Artist’s Decision-Making Framework to help you prioritize what truly matters. She shares practical strategies for assessing opportunities, trusting your instincts, and using policies to protect your time and energy.

    Alyson discusses:

    Why decision-making is one of the hardest parts of running an art business. The Eisenhower Matrix and how it can help you categorize tasks by urgency and importance. The power of policies in simplifying your choices and setting clear boundaries. Her step-by-step framework for evaluating opportunities, including gut checks, vision alignment, time management, relationship-building, and financial potential. A real-life example of how having a pricing policy helped an artist confidently decline a discount request—without losing the sale.

    ⬇️ Don’t miss the free downloadable PDF of the framework: https://artbizsuccess.com/decision-framework

    01:00 The biggest challenge in running your own art business
    02:45 The myth of certainty in decision-making
    04:00 How the Eisenhower Matrix can clarify your priorities
    06:30 The importance of setting clear business policies
    08:15 The Artist’s Decision-Making Framework—step-by-step
    12:00 Gut-checking opportunities: Does this excite you?
    4:20 Aligning choices with your long-term vision
    16:45 Assessing time, energy, and availability
    19:30 Evaluating relationships and networking potential
    22:15 Understanding financial benefits and long-term value
    25:00 Making decisions with confidence
    28:00 How one artist stuck to their pricing policy and still made the sale
    30:45 Final thoughts: Trusting yourself and your process

    If this episode resonated with you, share it with an artist friend who could use some decision-making support. And if you want more structured guidance, check out Alyson’s Essentials for Artists Success program at ArtBizSuccess.com/Essentials.

    🎧 RELATED EPISODES

    Guaranteeing an Effective Project with Eve Jacobs-Carnahan (ep. 121)

    She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)

    Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

    📖 To read more, see featured artists, and download the free PDF of the framework, visit https://artbizsuccess.com/decision-framework

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Building an art business takes more than just talent—it takes determination, adaptability, and a willingness to keep going, even when success feels out of reach.

    Stella and Gemma Stevens, the artists behind Two Faced Twins, know this firsthand. Their work—bold, colorful, and joyful—now has a dedicated following, but their path wasn’t always easy.

    For two years, the Stevens twins struggled to sell a single piece. They faced creative differences, self-doubt, and even a gallery robbery. But instead of giving up, they leaned into their vision, their roles as artists, and their belief in what they were building.

    In this conversation, host Alyson Stanfield talks with Stella and Gemma about:

    How they transformed sibling disagreements into a creative advantage. The strategies that helped them push through early struggles and build momentum. The business mindset that keeps them going, including their marketing and expansion efforts. How they inspire the next generation of artists through school visits.

    One of the biggest takeaways? Determination isn’t just about working hard—it’s about believing in your work and staying the course.

    00:35 Meet the Two Faced Twins: Stella and Gemma Stevens 02:20 Creative Process and Artistic Differences 03:39 Overcoming Early Struggles 06:50 Building a Business and Finding Motivation 18:08 The Birth of Two Faced Twins 20:38 Opening a Gallery During COVID 24:21 Family Involvement and Challenges 27:02 Dealing with a Gallery Robbery and the Aftermath 30:54 Income Streams Breakdown 32:38 Balancing Art and Business 34:50 Engaging with the Community 37:12 Promoting Artwork 39:46 School Visits and Their Impact 46:12 Future Plans and Expansion 48:54 The Importance of a Business Mentor 51:17 Final Thoughts and Takeaways

    🎧 RELATED EPISODES

    Here are a few other episodes that focus on collaborations:

    Multiply Your Audience and Expand Your Show’s Impact with Jill Powers (ep. 27)

    Knit Democracy Together with Eve Jacobs-Carnahan (ep. 64)

    Expanding Your Skillset to Respond to Opportunities with Detour (ep. 128)

    A Collaboration Between 2 Artists that Led to Creative Growth (ep. 183)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/two-faced-twins

    ⭐️ Connect with Stella and Gemma Stevens and see their art: https://twofacedtwins.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Art has a unique ability to transcend language, evoke emotion, and bring people together across cultural divides.

    This idea is embodied in the work of Samra Bashir, whose glass paintings celebrate the rich traditions of South Asian and Islamic art while inviting a broader audience into their intricate beauty.

    Samra’s journey as an artist began as a personal escape—something she turned to during challenging times. But over the years, her work evolved into something much larger. Through her use of glass paint and light, she has built not just an art practice, but also a powerful means of storytelling, connection, and cultural education.

    In this episode of The Art Biz, host Alyson Stanfield talks with Samra about:

    How her creative journey started and what led her to glass painting. The role of light in her work and why it’s an essential element. How she uses art to foster community and bridge cultural gaps. The importance of stepping out from behind the screen and sharing art in real-life spaces.

    Samra’s story is a reminder that art doesn’t just exist in isolation—it thrives in conversation, connection, and shared experiences.

    01:50 Samra's Early Inspirations
    02:28 Reviving Her Art in the U.S.
    04:05 Samra’s Cultural Heritage and How It Shows Up in Her Work
    08:42 Building an Audience and Overcoming Challenges
    11:37 Balancing Multiple Roles and Art
    18:47 The Importance of Community and Teaching Workshops
    22:43 Connecting Through Art and Overcoming Barriers
    26:08 Practical Tips for Artists to Engage with Community
    36:50 Conclusion and Practical Applications for You

    🎧 RELATED EPISODES

    Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (109)

    Leaning Into Her Roots and Community Art with Marilyn Fontaine (185)

    Beyond Comparison and Jealousy with Jason Kotecki (191)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/bashir-community

    ⭐️ Connect with Samra and see more of her art: SamraBashir.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • host: Alyson Stanfield

    If you’ve followed my work, you’ve likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren’t just casual suggestions; they are the foundation of everything I do. In this episode of The Art Biz, I’m sharing the four core beliefs that define my approach and help artists build sustainable, thriving careers.

    You’ll hear why your art must always come first, why you must learn to communicate clearly about your work, why your network is your #1 marketing asset, and why business systems will help you grow faster and save time. Internalizing these beliefs will make decision-making easier, marketing more purposeful, and your path as an artist clearer.

    Whether you're just starting out or looking to refine your approach, these principles will support you for the long haul. Join me as we dive into the essential mindset shifts that will strengthen your art career.

    00:00 Introduction and Core Beliefs Overview

    01:44 Core Belief 1: The Work Must Come First

    04:48 Core Belief 2: Your Art Doesn't Speak for Itself—You Must Learn to Communicate Clearly

    10:02 Core Belief 3: Your Network is Your #1 Marketing Asset

    13:48 Core Belief 4: Business Systems Help You Grow Faster and Elevate Your Professionalism

    17:59 Apply to Your Art Biz

    🎧 RELATED EPISODES

    Guidelines for Your Artist Statement (ep. 50)

    Being Seen—Networking for Artists (ep. 148)

    How to Squeeze More Time from Your Busy Calendar (ep. 152)

    How to Guarantee that People Remember You with Skip Hill (ep. 187)

    📖 To read more find resources mentioned, and leave a comment, visit https://artbizsuccess.com/4-beliefs

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/ Because we are still committed to diversity, equity, and inclusion.

  • Every artist’s journey is unique—what works for one won’t necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape how artists navigate their creative careers.

    In this episode of The Art Biz, host Alyson Stanfield welcomes astrologer and coach Bonnie Gillespie to explore how artists can work with their natural wiring instead of against it. They discuss the concept of enoughness—understanding that an artist’s value isn’t determined by external validation—and how astrology can provide insights into creative rhythms, decision-making, and self-worth.

    Highlights:

    What “enoughness” is and why it’s essential for artists. How astrology can be used as a tool for self-awareness, not prediction. The role of Venus in creativity, money, and self-worth. How understanding your natal chart can help you embrace your unique creative process. Why artists should pay attention to planetary shifts and their impact on motivation. Practical ways to stay inspired and aligned with your artistic path.

    Whether you’re deep into astrology or a total skeptic, this episode offers thought-provoking insights into how artists can better understand themselves and their creative flow.

    02:57 Understanding Enoughness

    05:28 Balancing Positivity and Negativity

    07:37 Self-Validation and the Loved File

    14:09 Navigating Creative Spirals

    15:14 Astrology and Practical Coaching

    19:53 The Natal Chart Explained

    30:59 Mars in Cancer: Navigating Life's Challenges

    32:26 Venus: The Key to Love, Money, and Enoughness

    36:10 The Power of the Moon in Your Chart

    38:41 Astrological Insights for 2025 and Beyond

    46:54 Staying Motivated and Inspired as an Artist

    52:17 Practical Steps to Tap into the Bonnieverse

    🎧 RELATED EPISODES

    Injecting Personal Narrative into Your Art with Sara Lee Hughes (ep. 131)

    Why I Want Partnerships with Art Galleries with Evita Tezeno (ep. 175)

    How You Want to Be Perceived as an Artist with Alexandra Squire (ep. 133)

    Every Artist Is Designed Differently and What It Means with Jahje Ives (ep. 178)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/enoughness-gillespie

    ⭐️ Connect with Bonnie and the Bonnieverse: https://bonniegillespie.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • This episode of The Art Biz with host Alyson Stanfield focuses on the power of commitment and taking action toward your goals.

    Explore how to align your schedule with your values, overcome hesitation, and stop waiting for the "perfect time."

    With practical strategies like inquiry-based reflection and small, intentional steps, you’ll discover how to move forward confidently. Whether it’s honing your craft, building connections, or pursuing opportunities, this episode inspires you to begin today.

    00:20 The Illusion of Time Management

    01:29 Living Intentionally

    05:25 The Power of Commitment

    08:37 Taking Action: Overcoming Hesitation

    13:26 The Artist’s Empowered Success Cycle

    14:45 Inquiry for Progress: Reflecting and Committing

    18:39 Encouragement to Act Today

    🎧 RELATED EPISODES

    Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

    What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

    Are You Playing It Too Safe in Your Art Business? (ep. 92)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/take-action-today

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Host Alyson Stanfield discusses the benefits and strategies of a daily creative practice with Helen Hiebert, who constructs installations, sculptures, films, artists’ books, and works in paper using handmade paper as her primary medium.

    This conversation acknowledges the value of a daily practice, but Helen is a strong advocate for what she calls “intermittent daily practices.” If sticking to a daily routine forever feels daunting, her approach might resonate with you.

    There’s also a dive into Helen’s realization that as a teacher, she could maintain the same class structure while creatively evolving the content to keep it fresh and exciting over time—primarily to prevent herself from getting bored. She emphasizes the importance of focusing on the act of making—without obsessing over the final outcome.

    04:00 Helen's Income Streams Update

    [ see Transform Your Creative Ideas into Multiple Income Streams with Helen Hiebert (ep. 18) ]

    06:14 Daily Practice and Paper Weaving

    22:30 Teaching and Online Classes

    26:10 The Different Types of Students

    26:42 Keeping the Class Interesting

    28:17 Innovative Teaching Methods

    32:49 Tips for Sticking to a Daily Practice

    37:43 The Importance of Community and Accountability

    45:41 Concluding Thoughts and Upcoming Events

    🎧 RELATED EPISODES

    Creative Placemaking and Public Art with Lynn Basa (ep. 26)

    Focusing on the Art, Not the Art Business with Rebecca Welz (ep. 134)

    Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole (ep. 126)

    Using Her Superpower and Biomaterials with Kelly M. O’Brien (ep. 196)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/intermittent-practices

    ⭐️ Connect with Helen and see more of her art: https://helenhiebertstudio.com/

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Debbie Mueller talks with host Alyson Stanfield about how she has cultivated resilience and bravery as an artist, from finding her community to embracing opportunities that might initially feel intimidating. She also discusses how she’s navigated challenges like rejection and the balancing act of art and life.

    Debbie credits her successes not just to hard work and persistence but to a little bit of luck—though her version of luck is decidedly hard-earned.

    Whether you’re just starting out as an artist or looking for inspiration to take your next bold step, Debbie’s story is a reminder that bravery, persistence, and the willingness to embrace new opportunities can lead to extraordinary outcomes.

    01:38 Discovering a Passion for Painting 06:01 Balancing Medicine and Art 08:28 The Role of Luck and Hard Work 15:46 Resources and Inspirations 21:09 The Importance of Community 28:54 Teaching and Personal Growth 30:23 Setting Goals and Looking Ahead 37:15 Conclusion and Bravery Challenge

    🎧 RELATED EPISODES

    These episodes touch on rejection and resilience:

    Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

    What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

    Are You Playing It Too Safe in Your Art Business? (ep. 92)

    Dealing with Rejection with Megan Wimberley (ep. 197)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/mueller-bravery

    ⭐️ Connect with Debbie Mueller and see more of her art: https://debbiemuellerart.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • From sketchbook notes and letters, to authoring her own exhibition catalogues and eventually publishing a memoir, to her thoughtful weekly Substack newsletter, The Lifeboat, Samantha Clark reflects on how writing fosters clarity and confidence for herself and the artists she mentors.

    In a conversation with host Alyson Stanfield, Samantha discusses how writing can deepen one's creative practice, the value of opening conversations, and how she maintains a writing schedule alongside her work in the studio.

    They also delve into the practicalities of living and working in a remote location and how artists can view marketing not as a chore but as an opportunity to build meaningful connections.

    00:43 Meet Samantha Clark: Visual Artist, Writer, and Author

    02:23 Samantha's Artistic Journey and Writing Integration

    04:22 Living and Creating on Orkney Island

    10:43 Balancing Art, Writing, and Mentoring

    15:28 The Power of Writing for the Creative Practice

    27:26 Weekly Writing Routine

    28:39 Newsletter Content and Process

    30:47 Why Samantha Transitioned to Substack

    35:33 Monetizing and Community Building

    43:08 Samantha’s Writing Schedule

    47:39 Looking Forward to 2025

    🎧 RELATED EPISODES

    Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller (210)

    Imperfect Journaling for Artists with Cynthia Morris (51)

    Guidelines for Your Artist Statement (50)

    Publishing a How To Book for Artists with Carol McIntyre (37)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/clark-writing

    ⭐️ Connect with Samantha, subscribe to her Substack, The Lifeboat, and see more of her art: https://www.samanthaclark.net/

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • This episode is for you if you enjoy writing or aspire to do more of it.

    Host Alyson Stanfield interviews Ann Miller, who has found a powerful way to merge her creative passions with her love for writing while growing her audience. Using Substack, she refines ideas for books, shares insights into calligraphy and design, and engages her audience with educational content.

    Substack has become integral to her process, helping her manage projects, organize thoughts, and extend her teaching. By offering free content to build community, and exploring paid options, Ann balances creativity with income generation.

    01:14 Ann's Art Journey

    02:22 Diversifying Income Streams

    05:31 Teaching and Workshops

    07:42 Starting a Substack

    13:05 Writing Process and Tools

    21:59 Monetizing Substack

    25:42 Advice for Artists Who Are Considering Substack

    🎧 RELATED EPISODES

    Imperfect Journaling for Artists with Cynthia Morris (ep. 51)

    Guidelines for Your Artist Statement (ep. 50)

    Publishing a How To Book for Artists with Carol McIntyre (ep. 37)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/substack-miller

    ⭐️ Connect with Ann Balaam Miller, subscribe to her Getting Inky Substack, and see more of her art: https://pennib.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Peek inside the elite art world.

    Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixties.

    They discuss his extensive career, insights into the evolving art market, and memorable stories, including an amusing anecdote about Andy Warhol.

    Findlay emphasizes the importance of immersive, in-person art experiences and the qualities that make a great art collector. He also reflects on changes in the relationship between dealers and artists over the decades and the impact of modern technology on art collecting and appreciation.

    01:36 Michael's Early Art Experiences

    08:07 Art Education and Its Impact

    17:41 The Role of Curiosity in Art Collecting

    27:14 Modern Art Collecting Challenges

    29:54 Michael's Career and Gallery Work

    39:45 Andy Warhol Stories

    45:51 Conclusion and Final Thoughts

    🎧 RELATED EPISODES

    Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

    Secrets from Copying a Masterpiece with Lilianne Milgrom (ep. 87)

    Focusing on the Art, Not the Art Business with Rebecca Welz (ep. 134)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/findlay-memoir

    ✅ While you’re there, click on the graphic to download a copy of my Comprehensive Exhibitions Checklist + Timeline—totally free with opt in.

    ⭐️ Connect with Michael Findlay: https://michaelfindlay.com

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • This is a letter I wrote in 2017 to help a concerned father support his introverted artist son. I wanted to help him—and anyone else who wants to help an artist—understand the struggles of artists and how they can be most helpful.

    My 7 pieces of advice (outlined in the timestamps below) isn’t given lightly and is based on decades of experience working with artists.

    host: Alyson Stanfield

    00:44 Dear Loved One 01:33 Insight 1: Accept Me as I Am 02:34 Insight 2: Respect the Way I Work 03:32 Insight 3: Acknowledge the Difficulties 04:41 Insight 4: Ask About My Goals 05:32 Insight 5: Offer Help 06:48 Insight 6: Support Me 08:01 Insight 7: Just Love Me

    🎧 RELATED EPISODES

    How to Feel Like a Successful Artist (ep. 165)

    Being an Artist with Geoffrey Gorman (ep. 124)

    How Do You Know When You’re an Artist? with James Holmes (ep. 88)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/advice-for-helping-artists/

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • host: Alyson Stanfield

    Artist and advocate Virginia Broersma talks with me about her efforts to support fellow artists through practical resources. Virginia shares how she founded The Artist's Office to help artists manage administrative tasks and created The Artist's Contract, a free tool for artist protections.

    We also explore her Studio Loan program, which connects artists needing temporary studio space. Virginia's work highlights the importance of collaboration, transparency, and empowering artists to navigate their careers confidently.

    00:22 Meet Virginia Broersma
    01:16 Virginia's Recent Projects and Initiatives
    02:15 The Evolution of Virginia's Career
    03:49 The Artist's Office: Supporting Artists
    06:03 Navigating Opportunities and Challenges
    07:36 Balancing Art and Administrative Work
    08:41 Setting Boundaries and Prioritizing Studio Time
    24:57 The Artist Contract and Studio Loan Program
    34:57 Encouraging Artist Collaboration and Networking

    🎧 RELATED EPISODES

    How to Legally Protect Your Creative Work with Kathryn Goldman (ep. 125)

    Artist as Problem Solver with Michael Gadlin (ep. 93)

    Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/broersma-contracts

    ⭐️ Connect with Virginia and see more of her art: https://virginiabroersma.com

    🟪 I have a short webinar that would be a great resource for helping you to increase the perceived value of your work.

    It’s called How to Ask for More Money for Your Art. It's only $20. And the reason that I make it so affordable is because it's fundamental. I created How to Ask for More Money for Your Art because I noticed so many artists were sabotaging their work.

    If you need to increase the perceived value of your art, check it out.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Host Alyson Stanfield delves into the necessity of creating demand for your artwork in order to achieve a certain level of success.

    She discusses the balance between ambition and practicality in the art market and offers five essential tips to assess and cultivate demand effectively.

    Alyson stresses the importance of setting realistic expectations, refining your unique artistic voice, and nurturing genuine relationships. Through examples from past episodes and insightful advice, she aims to help artists understand and thrive in their respective markets.

    00:29 Understanding the Art Market 01:46 Being Unrealistic in Your Art Marketing Strategies 02:48 Defining “Demand” in the Art World 05:20 Challenges and Realities of High Demand 08:22 Benefits of Being an In-Demand Artist 10:12 Two Key Steps to Take 14:32 Five Practical Tips for Artists to Assess Demand 17:00 Resource: How to Ask for More Money for Your Art

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/demand

    🎧 MENTIONED EPISODES

    The Internet Might Be Ruining Artists’ Livelihoods with William Deresiewicz (ep. 205)

    She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162)

    Growing Beyond Being an Instagram Artist with Sara Schroeder (ep. 119)

    How to Guarantee that People Remember You with Skip Hill (ep. 187)

    🟪 I have a short webinar that would be a great resource for helping you to increase the perceived value of your work.

    It’s called How to Ask for More Money for Your Art. It's only $20. And the reason that I make it so affordable is because it's fundamental. I created How to Ask for More Money for Your Art because I noticed so many artists were sabotaging their work.

    If you need to increase the perceived value of your art, check it out.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • A deep discussion about the significant impact of the internet on the arts economy and the evolving role of artists in today's market that is ruled by the internet.

    Host Alyson Stanfield talks with William Deresiewicz, author of The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech.

    Bill discuss the challenges of discoverability and financial instability while emphasizing the importance of community support as artists navigate this changing landscape. Bill offers valuable insights on adapting to new opportunities in the digital era, helping artists feel less alone in their journeys.

    00:54 The Reality of Being an Artist Today
    03:43 The Economics of Art in the Digital Age
    07:04 The Challenges of Self-Promotion
    18:33 The Evolution of the Artist's Role
    23:49 The Fourth Paradigm: Producer
    25:05 The Professional vs. The Bohemian
    26:19 Financial Realities and Transparency in the Arts
    27:39 The Cost of Being an Artist
    31:25 Community and Collaboration Among Artists
    33:55 The Role of Cities in Supporting Artists
    38:07 Defining What It Means to Be an Artist
    42:43 Upcoming Projects and Final Thoughts

    🎧 RELATED EPISODES

    She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)

    Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

    Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171)

    📖 To read more, see images, visit https://artbizsuccess.com/death-of-the-artist

    ⭐️ Connect with William Deresiewicz and read his articles and books: https://williamderesiewicz.com

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Host Alyson Stanfield talks with artist Joan Chamberlain, whose creative journey has taken many twists and turns. Joan shares her story, from her early days as a botanical artist and licensed illustrator to her time as a product developer and dentist.

    Now living in Eugene, Oregon, Joan reflects on how moving has impacted her art, her lifestyle, and her happiness.

    Joan discusses:

    How attending Alyson’s first live workshop in 2003 shaped her dedication to her art business. The positive impact the move has had on Joan’s art practice and why she insists that location matters for an artist. The challenges and benefits of transitioning to a new art community, and how volunteering helped her make key connections in Eugene. How Joan found her niche and is excited to develop more work in that direction. Her informal audience research to find the best market for her work, including the potential for reproductions.

    Whether you're thinking of moving, looking for a fresh perspective, or simply searching for joy in your art practice, this episode offers plenty of inspiration.

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/chamberlain-community

    ✅ While you’re there, click on the graphic to download a copy of my Comprehensive Exhibitions Checklist + Timeline—totally free with opt in.

    🍷 Connect with Joan and see more of her art: https://joancdesigns.com/

    🎧 RELATED EPISODES

    These episodes touch on what it’s like to reestablish your art business in a new location.

    Adapting through Curiosity and Connection with Debra Disman (ep. 202)

    Using Her Superpower and Biomaterials with Kelly M. O’Brien (ep. 196)

    Overcoming Anxiety about Making Art World Connections with Heather Beardsley (ep. 160)

    🔸 STRENGTHEN YOUR ART BUSINESS FOUNDATION

    See my art-marketing intensive, Essentials for Artist Success full of tools, strategies, and process you need to establish your professionalism and increase your visibility.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • Host Alyson Stanfield talks with Iris Scott, a talented artist who has had tremendous success on social media. A large portion of the discussion was driven by questions from her dedicated followers.

    Iris shares how the social media landscape has evolved since the early days of her art career and how she adapts to those changes today, including her approach to TikTok and paid advertising.

    The insightful conversation also touches on:

    Iris’s time living in Taiwan, where the low cost of living was instrumental in her artistic development. The challenges of overcoming doubt and how she finds inspiration in her work. Her view of technology as a collaborator, with insights into how she incorporates AI into her creative process. A detailed breakdown of Iris’s income from original pieces versus reproductions. Balancing a successful art career with motherhood and maintaining a healthy work-life balance as a mom to a toddler.

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/scott-technology

    ⭐️ Connect with Iris and see more of her art: https://www.irisscottfineart.com/

    🎧 RELATED EPISODES

    Growing Your Art Business on Instagram with Jeanne Rosier Smith (ep. 67)

    Growing Beyond Being an Instagram Artist with Sara Schroeder (ep. 119)

    The Key to Success on Social Media with Cathy Nichols (ep. 154)

    Stop Incessantly Feeding the Social Media Algorithms with Kamal X (ep. 172)

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

  • host: Alyson Stanfield

    In this episode of The Art Biz, host Alyson Stanfield talks with Debra about her dynamic journey as an artist and entrepreneur.

    Debra reflects on her career that spans teaching, studio work, decorative painting, and involvement with various communities.

    She shares the challenges she faced navigating the competitive art world, her time running Artifactory decorative painting studio in the Bay Area, and her eventual move to Los Angeles to support her husband's acting career, which also opened new opportunities for her.

    Debra emphasizes the importance of enthusiasm, showing up daily, and the step-by-step process of building an art career. She also touches on the benefits of engaging with people, the power of reaching out, and the satisfaction of participating in jury shows and contributing to the community.

    📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/disman-adapting

    ⭐️ Connect with Debra and see more of her art: https://debradisman.com/

    🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

    🎧 RELATED EPISODES

    Boldly Reaching Out to Art World Influencers with Laurence de Valmy (ep. 108)

    Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (ep. 109)

    Overcoming Anxiety about Making Art World Connections with Heather Beardsley (ep. 160)

    ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

    ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

    This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/