Afleveringen
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In this episode, Patricia Torres of Omron Industrial Automation Europe explores the transformative power of industrial automation in addressing the most pressing challenges in manufacturing. From labor shortages to sustainability goals to consumer safety, Patricia provides a comprehensive look at how automation technologies are not only solving these problems but also paving the way for a more efficient and flexible future in manufacturing.
Key Takeaways:
(02:23) Patricia’s journey in industrial automation spans over 15 years.
(04:50) Automation is key to increasing efficiency and operational excellence.
(05:24) The industry is facing a significant labor shortage as experienced workers retire.
(06:11) Flexibility in manufacturing is crucial to meet changing consumer demands.
(07:30) The rise of personalized products requires advanced data collection and processing.
(08:11) Late-stage customization demands new production models.
(14:37) The future of circular economies relies on robust track and trace systems.
(19:52) Co-creation with customers is essential for developing effective solutions.
Resources Mentioned:
Patricia Torres - https://www.linkedin.com/in/patricia-torres-mateus/
OMRON Global - https://www.omron.com/global/en/
Industrial Automation - https://industrial.omron.co.za/en/home?utm_source=globalsite&utm_medium=geolocation&utm_campaign=SouthAfrica
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#DigitalTransformation #DigitalWatermarking #AuthenticationTechnology
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In this episode, Rusty Cumpston, CEO of DataTrails, discusses the challenges and solutions in verifying and authenticating digital content amidst the rise of AI-generated data. He explains how DataTrails is pioneering transparency technology and the role of watermarks in ensuring data integrity.
Key Takeaways:
(02:19) The democratization of content creation through generative AI technologies.
(01:42) Next-generation transparency technology aims to fortify AI data supply chains.
(03:00) The responsibility of the technology industry to deploy AI responsibly.
(04:47) The evolution of cybersecurity, from network security to identity verification, and now data authenticity.
(05:00) The severe impact of faked web certificates on the internet's trustworthiness.
(13:13) The rapid pace of AI technology development compared to societal norms and laws.
(19:21) Watermarks as an ideal solution for content authenticity and transparency.
(19:52) The need for a combination of methods and technologies to ensure data transparency and trust.
Resources Mentioned:
Rusty Cumpston -
https://www.linkedin.com/in/rusty-cumpston-06765b5/
DataTrails | LinkedIn -
https://www.linkedin.com/company/datatrails-inc/
DataTrails | Website -
https://www.datatrails.com/
Content Authenticity Initiative -
https://www.contentauthenticity.org/
IETF SCITT Working Group -
https://datatracker.ietf.org/group/scitt/about/#autoid-1
NIST AI Standards -
https://www.nist.gov/artificial-intelligence
Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.
#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology
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Zijn er afleveringen die ontbreken?
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In this episode, co-host Tony Rodriguez, the Chief Technology Officer of Digimarc, takes us on a journey through the evolving landscape of digital watermarking. He sheds light on how these advancements are vital in combating counterfeiting and ensuring the authenticity of both digital and physical products. Tony discusses the significant influence of generative AI and emphasizes the importance of a multi-layered approach to security.
Key Takeaways:
(00:05) Generative AI has simplified content creation, collapsing the need for advanced skills.
(02:01) Access to advanced tools has become more widespread, aiding bad actors in deception.
(04:00) Historically, the scarcity of tools provided security for state-issued documents.
(06:04) The need for skill to use these tools has diminished with advancing technology.
(09:00) Digital watermarking is the application of steganography for content identification and authenticity.
(12:00) Digital watermarks are imperceptible, meaning they can be embedded without being seen or heard.
(15:00) No single technology, including digital watermarking, can serve as a silver bullet for authenticity.
(16:29) Watermarks must be part of a network of security features to be effective.
(20:07) Digital watermarks are a robust starting point for protecting content and packaging.
Resources Mentioned:
Tony Rodriguez -
https://www.linkedin.com/in/trodriguez/
Digimarc | LinkedIn -
https://www.linkedin.com/company/digimarc/
Digimarc | Website -
https://www.digimarc.com/
Ken Sickles | LinkedIn -
https://www.linkedin.com/in/kensickles/
Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.
#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology
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In this inaugural episode, Digimarc’s Executive Vice President and Chief Technology Officer, Tony Rodriguez, and Chief Product Officer, Ken Sickles, share insights into the evolving landscape of digital content and product digitization. They discuss the impact of generative AI, the proliferation of new technologies, and the challenges and opportunities these advancements bring to the industry.
Key Takeaways:(01:05) Solutions to problems, from recycling plastic containers to verifying the authenticity of digital media content.
(01:29) Product digitization blends physical products into the digital world, opening new opportunities.
(02:08) Generative AI and other new tools create significant opportunities for content creation.
(02:36) New technologies can pose threats to important digital assets.
(03:25) Digimarc utilizes digital watermarks for various innovative applications.
(04:45) Communicating the authenticity of content is crucial.
(06:35) Secure documents and financial instruments were early adopters of product digitization.
(07:00) Digitized products offer benefits like authenticity, new relationships, revenue, cost savings, and valuable data.
(07:20) More applications will benefit from product digitization, leading to exciting innovations.
Resources Mentioned:Tony Rodriguez - https://www.linkedin.com/in/trodriguez/
Ken Sickles - https://www.linkedin.com/in/kensickles/
Intel - https://www.intel.com
Digimarc - https://www.digimarc.com
Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.
#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology
