Afleveringen
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Many Sales professionals kick off their careers as a BDR with the goal of eventually moving up to the role of an Account Executive (AE). To make this career progression a reality, BDRs need to master the art of collaboration with their AEs, work together to source and close deals, and continually learn from each other.
In this episode, we sit down Ferlynn Chong and Julia Yeo - a dynamic duo from HubSpot who have closed a record number of deals together but won an award for the best BDR X AE collab in 2023. We delve into what lies behind this successful collaboration, and show you how you can succeed as a BDR and chart your career path towards becoming an AE. Tune in, level up, and pave your way to a rewarding career in sales excellence!
Connect with Ferlynn Chong: https://www.linkedin.com/in/ferlynn-c-b800bab2/
Connect with Julia Yeo: https://www.linkedin.com/in/julia-yeo/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Did you know that 96% of buyers have done their own research before speaking to any sales rep from a company? AI is set to accelerate this trend and fundamentally evolve the buyer-seller dynamic.
In this episode, we dive into the dynamic world of B2B sales in Asia to uncover the evolution of sales strategies in response to shifting buyer expectations. We explore the impact of changing buyer behavior on sales professionals, the role of AI in revolutionizing the sales process, and essential strategies for success in today's competitive market.
Check out HubSpot's Global Sales Trends Report: https://offers.hubspot.com/sales-trends-report
Connect with Madanjit Singh: https://www.linkedin.com/in/madanjitsingh/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Zijn er afleveringen die ontbreken?
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Step into the shoes of a sales leader who shook up the traditional real estate industry by embracing modern sales tactics. In this bonus episode, we show you how Jesslyn Yap led the team at Propseller to adopt a modern sales process, and revolutionized their GTM motion.
Propseller today is ranked as one of the fastest growing companies in Singapore by Straits Times. Tune in to the discussion and learn about how Propseller runs their end-to-end sales motion and how they are leveraging the right tech stack & modern processes to stand out in a crowded real estate industry.
Connect with Jesslyn Yap: https://www.linkedin.com/in/jesslyn-yap/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Connect with Edward Pang: https://www.linkedin.com/in/edward-pang/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Looking to chart your career path in tech sales? Unsure whether to dive into a startup or stick to a corporate role? Wondering whether people management is for you and how to make the transition? With nearly a decade of experience in brands like Shopify, Meituan-Dianping, HubSpot & Xero, our guest, Fanshen Chan is sure to inspire your career planning!
In this episode, Fanshen breaks down how he transitioned from banking to tech sales, the key inflection points in his career, and how he navigated his career growth taking on a variety of roles ranging from BDR and AE to Sales Manager and Country Head, and now SDR Team Lead at Shopify. Join us for an episode packed with actionable advice and learn how you can grow your career in tech sales!
Connect with Fanshen Chan: https://www.linkedin.com/in/fanshen-chan/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Connect with Rakaesh Vijayan: https://www.linkedin.com/in/rakaeshvijayan/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Sales frameworks and best practices are all around us. But do these work in Asia? In this episode, we sit down with seasoned sales experts from Propseller and HubSpot to show you how to adapt conventional sales frameworks and techniques to succeed in different Asian markets.
Learn how to qualify your prospects better so you don't end up in a "no decision" scenario, master the art of multithreading to win over hierarchical organisations, and get actionable tips on navigating the intricacies of relationship-building in an Asian context. Get ready to revolutionize your sales game and unlock the potential of the growing Asian market!
Connect with Jesslyn Yap: https://www.linkedin.com/in/jesslyn-yap/
Connect with Crystal Low: https://www.linkedin.com/in/crystallowjf/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Connect with Edward Pang: https://www.linkedin.com/in/edward-pang/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
You have made it to series B! You have a repeatable sales process that's working in your core market(s) and likely a small sales team who have mastered how to sell your product/service. But now you need to scale your business and your sales motion to the next stage. What got you here, won't get you there.
In this episode, James Gilbert, HubSpot's Senior Director sits down with Puay Lim Yeo, Glints' Commercial Director to explore the critical aspects of scaling your sales strategy from series B to series D and beyond. Join us as we uncover strategies for evolving your playbook, deep dive into verticalization and segmentation, explore how to expand to new markets and set up your team structure, and answer your burning questions on designing the right compensation structure.
Find out for about the HubSpot for Startups Program: https://www.hubspot.com/startups
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia Sales Strategy template: https://hubs.la/Q023VNCS0
Connect with James Gilbert: https://www.linkedin.com/in/jatgilbert/
Connect with Puay Lim Yeo: https://www.linkedin.com/in/puay-lim-yeo-5648baa/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
The journey from founder-led sales to building your first high-performing sales team post product-market-fit (PMF) is a necessary step towards startup growth. Yet, it's one that founders struggle with time and again.
In this episode, Jeremy Au of Monk's Hill Ventures sits down with Ajay Bulusu, the co-founder of NextBillion.ai and Grace Sai, the co-founder of Unravel Carbon to shine a light on how to level up your sales motion post PMF. We delve into the nitty-gritty of transitioning from founder-led sales and hiring your first sales team, structuring your team for new market expansion, operalisationing sales operations, designing cadence and compensation structures, and ultimately when to bring in a VP of sales to accelerate your startup's growth.
Find out for about the HubSpot for Startups Program: https://www.hubspot.com/startups
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia Sales Strategy template: https://hubs.la/Q023VNCS0
Connect with Jeremy Au: https://www.linkedin.com/in/jeremyau/
Connect with Grace Sai: https://www.linkedin.com/in/gracesai/
Connect with Ajay Bulusu: https://www.linkedin.com/in/ajaybulusu/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Whether you are a serial entrepreneur or a first time founder, in the early days of your startup's journey, you are not only the driving force behind your product but also your sales. Nailing founder-led sales is the difference between whether your company will go on to do great things or die a quiet death.
In this startup special mini-series of Asia Growth Forecast, our special host, Jussi Salovaara, Managing Partner of Antler sits down with Wee Leng Tay, founder of Smilie to share practical advice on mastering sales as a founder. Learn how to leverage your personal brand and network to acquire your first 10-20 customers, discover the biggest differences between selling in a corporate versus in an early stage startup, and avoid common mistakes that most first time founders go through when taking on the sales hat.
Find out for about the HubSpot for Startups Program: https://www.hubspot.com/startups
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia Sales Strategy template: https://hubs.la/Q023VNCS0
Connect with Jussi Salovaara: https://www.linkedin.com/in/jsalovaara/
Connect with Wee Leng Tay: https://www.linkedin.com/in/weelengt/
Connect with James Gilbert: https://www.linkedin.com/in/jatgilbert/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Are you an aspiring sales superstar looking to level up your career? Want to learn what it takes to grow your career from a sales professional to a sales leader, and from there, to become the Managing Director for an entire region?
In this must-listen episode, we sit down with Kevin Fitzgerald, the Managing Director of Employment Hero, and delve into his unconventional journey from being an accountant to tech sales leader to corporate executive. Discover top strategies, insider tips, and common mistakes to avoid so you can thrive in a competitive environment, rapidly climb the career ladder, and ultimately transition into a corporate leader with general management responsibilities. Plus, gain exclusive advice on how to break into tech sales from other industries and how to future proof yourself in the ever-evolving world of sales!
Resources:
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia Sales Strategy template: https://hubs.la/Q023VNCS0
Connect with Kevin Fitzgerald: https://www.linkedin.com/in/kfitzeh/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review on Spotify, Apple Podcast or wherever you get your podcast and share your favorite episodes with friends. -
AI is taking the world by storm and everyone is scrambling to figure out how to make the best use of it. On one hand, AI is changing buyer behavior and leading prospects to expect more from sales teams. On the other hand, AI can give salespeople the upper hand by saving them hours of their day, enabling them to spend more time deeply connecting with prospects, and creating outreach that is more personalised and effective.
In this episode, we talk about the latest updates in AI, what buyers are expecting from today's sales professionals, AI-powered tools that sales professionals can use in their day-to-day job to get ahead of the curve, and the future of sales in Asia an AI-powered world.
Resources
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia Sales Strategy template: https://hubs.la/Q023VNCS0
Download HubSpot's free Productivity Kit and get access to curated AI tools to supercharge your productivity: https://www.hubspot.com/apac/resources/aiproductivity-in-apac
Connect with the guests and hosts
Connect with Christian Kinnear: https://www.linkedin.com/in/christiankinnear/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review wherever you get your podcast and share your favorite episodes with friends. -
During a market boom, businesses grow rapidly by adding headcount and resources to their sales team. But during a market downturn, the default sales playbook of "more is more" goes out the window - sales teams are forced to do "more with less" and sales leaders fight tooth and nail to maximise their team's productivity.
In this episode, we break down what productivity really means, show you how you can gain complete visibility on your team's efforts and maximize their time spent on revenue generating activities. And finally, we bust common myths about productivity and talk about you how you can enable your team with the right systems & repeatable processes to make them 10x more productive.
Check out HubSpot's definitive guide on selling and winning in Asia: https://hubs.la/Q023VNyk0
Download HubSpot's Asia sales strategy template: https://hubs.la/Q023VNCS0
Connect with Jess O'Reilly: https://www.linkedin.com/in/jessoreilly/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
From uncovering buyer's true pain points to building trust and rapport, discovery calls are the foundation of higher deal closure rates, accurate forecasting, and overall sales success.
In this episode of Asia Growth Forecast, HubSpot's SEA Sales Director, Romka Walkowiak and HubSpot's Principal Sales Manager, Madison Carmody dive into the world of discovery calls and the nuances of running a good discovery call in Asia. They break down and analyze what makes a good discovery call, providing frameworks to follow and sharing valuable lessons learned from listening to snippets of real-life discovery calls. Tune in to gain insights on how to optimize your discovery calls, enhance your sales process, and drive exceptional sales outcomes in this region.
Mentions: Gong's analysis on the Highest Converting Talk-to-Listen Ratio in Sales, Based on 25,537 Sales Calls
Connect with Madison Carmody at: https://www.linkedin.com/in/madisoncarmody/
Connect with Romka Walkowiak at: https://www.linkedin.com/in/romka-walkowiak
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
With economic uncertainty on the rise, companies in Asia are taking a closer look at their spending decisions and involving more decision makers in the process. One of the key players in purchase decisions is the CFO. In 2023, CFOs hold more power than ever, managing costs, slashing budgets, and seeking new ways to do more with less. So, how can sales professionals win over these influential power players in the Asian market?
In this episode, we sit down with Christophe Randy, an industry expert with sales & leadership experience across EMEA and Asia in companies like Microsoft, PayPal, Panopto, and Linkfluence. Together with Christophe, we'll dive into what goes on in the mind of an Asian CFO, understanding their priorities, and uncovering the secrets to building stronger relationships with Asian CFOs, so you can drive sales success, even in these challenging times!
Mentions:
ROI calculator: https://www.hubspot.com/roi-calculator/sales
EY CFO Survey 2023: https://www.ey.com/en_sg/cfo-agenda/dna-of-the-cfo-survey
The rise of Generative AI in APAC: https://www.hubspot.com/apac/resources/aiproductivity-in-apac
Bowtie funnel (Winning by Design) - https://winningbydesign.com/resources/videos/the-data-model/
Connect with Christophe Randy at https://www.linkedin.com/in/crandy/
Connect with the hosts - Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
In this episode, we speak to HubSpot's top sales reps in Asia to divulge their secrets on consistently surpassing sales quotas and earning a spot in the prestigious President's Club. We also dive into a Sales Manager perspective on how to coach their team to success and maximise their chances to reach President's Club.
From overcoming performance improvement plans (PIPs) to achieving superstar status, our guests break down the strategies, mindset shifts, and daily habits that have propelled them to success during market booms as well during market downturns. Whether you're a seasoned sales professional, a sales leader, or just starting your career, this podcast will equip you with the tools and motivation to crush your sales goals year after year!
Connect with Usman Hijazi at: https://www.linkedin.com/in/usmanhijazi/
Connect with Edward Pang at: https://www.linkedin.com/in/edward-pang/
Connect with Madison Carmody at: https://www.linkedin.com/in/madisoncarmody/
Connect with Adarsh Noronha at: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
SMBs are the heart of Asia's economy. They make up more than 96% of all Asian businesses, providing two out of three private-sector jobs in the region. Winning in Asia means cracking the code of how to sell to SMBs. But SMB is a tough segment to crack -- dispersed audience, lower budgets and ACV, and the demand for immediate gratification often make the growth equation tricky.
In this episode, we speak to Sanjiv Razdan, the Global Head of SME Business & B2B Commercial Payments at Instarem (Nium). With over hundreds of SME clients across various industries ranging from manufacturing, trading, logistics, fuel, payroll services, consulting services and more, Nium has a longstanding track record of successfully serving SMBs. Together with Sanjiv, we explore the SMB opportunity in Asia, key differences between selling to SMBs versus enterprises, and how to win the SMB market in this region.
Mentions:
https://www.adb.org/publications/role-smes-asia-and-their-difficulties-accessing-finance
https://blog.hubspot.com/sales/smb-sales
Connect with Sanjiv Razdan at https://www.linkedin.com/in/sanjiv-razdan-44b2b012/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
Looking to take your SaaS business to the next level? Scaling your sales team is a non-negotiable step to keep smashing revenue and growth goals. But let's be real, it's easier said than done, especially in the multifaceted Asian market where fragmented markets and cultural nuances add an few extra layers of complexity.
Get ready for an eye-opening episode as we sit down with Scott Pugh, the APAC VP of Sales at Figma and a seasoned pro who has successfully scaled the Asia region for a number of global brands like Mixpanel and LinkedIn. Together with Scott, we dive into the challenges and strategies of scaling a SaaS sales team in the diverse and competitive Asian market. From creating the dream team and scouting top sales talent for each phase of growth, to coaching and empowering your sales force, we leave no stone unturned. And of course – we also dive into building a team culture that acts as the foundation for success, and how to avoid potential pitfalls & navigate cultural complexities in this region.
Connect with Scott Pugh at https://www.linkedin.com/in/scottapugh/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
The interaction between buyers and sellers have been evolving over decades. Brands evolved from opting for a cookie cutter approach to a hyper personalised approach to keep up with customer demands. Today, we live in a world where buyers will settle for nothing less than seamless hybrid interactions. In fact, a recent report by LinkedIn shows that 30% of sellers in APAC have closed deals over $500,000 without ever meeting the buyer face-to-face.
In this episode, we have Uma Thana Balasingham who is the Vice President of the Partner & Commercial Organization for Asia Pacific & Japan at VMware. With more than 20 years’ experience in across both emerging and mature markets, Uma has seen the evolution of Sales play out right in front of her eyes. Together with Uma, we will dive into how sales in Asia has evolved over the last few years, what changes are here to stay and what’s not working anymore, and how you can power your sales teams for the next decade of growth.
Mentions:
LinkedIn State of Sales Report 2022: https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-apac-edition
The state of tech and customer experience in APAC: https://offers.hubspot.com/apac-technology-and-cx-report
Connect with the guest, Uma Thana Balasingham: https://www.linkedin.com/in/umathana/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Partner programs can help you expand into new markets and rapidly scale your sales efforts by leveraging your partners’ existing connections and credibility. But building a channel sales program requires a solid understanding of the market and nuances on how businesses operate in the region.
In this episode, we are joined by Andrew Baisley, the Head of Southeast Asia and APJ Channel Partnerships at Asana. Andrew comes with 20+ years of sales experience in diverse sectors such as media, advertising and enterprise software. Today, Andrew is responsible for Asana's overall business in Southeast Asia and their sales-assisted GTM motions via channel partners in South Asia, North Asia, Japan and Australia.
Together with Andrew, we explore when a channel program is the right fit for your GTM, what it takes to design a successful channel sales program in Asia, and common mistakes to avoid along the way.
Recommended reads: State of Partner Ops and Program report https://offers.hubspot.com/state-of-partner-ops-and-programs-2022
Connect with Andrew Baisley at https://www.linkedin.com/in/baisley/
Connect with the hosts at Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review https://ratethispodcast.com/asiagrowthforecast and share your favorite episodes with friends. -
Sales is tough enough as it is but during a market downturn such as a looming recession, it's an even bumpier ride. Your potential customers are in budget cutting mode. They evaluate new purchases differently and with greater scrutiny. Your warm leads may have been laid off or moved to a safer industry. But as a salesperson, you still have to grow your pipeline and hit your numbers against all odds and as a sales leader you have to set the right strategies to maximize your team’s efforts.
In this episode, HubSpot Asia's Sales Directors, who have more than three decades of combined experience in sales and leadership, share lessons from their journey and provide actionable tips on navigating a market downturn.
Mentions: LinkedIn State of Sales Report APAC 2022 https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-apac-edition
Yamini Rangan's interview with SaaStr https://www.saastr.com/10-learnings-from-yamini-rangan-ceo-of-hubspot/
Connect with the hosts:
Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak
Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify or wherver you get your podcast (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. -
Southeast Asia may be clubbed as one region in global reports but anyone who has stepped foot here knows that there is no “SEA”. Each market is unique in its cultural and socioeconomic nuances, offering plenty of opportunities for brands who understand how to communicate their value proposition to a varied set of audiences. Very few brands are as familiar with these nuances as Aspire, one of the fastest growing fintechs in Southeast Asia.
Aspire was founded in 2018 and since then has raised a total of almost $300 million dollars from well known VCs such as Sequoia Capital, Massmutual Ventures, B Capital Group, and Lightspeed Ventures, to fuel their ambition of becoming an “end-to-end financial operating system” for Southeast Asian businesses.
In this episode, we talk to Thomas Jeng who is currently the General Manager of Aspire and formerly the head of Sales at Aspire. Prior to Aspire, Thomas has led commercial and strategy teams at 500 Startups, Gnowbe, and Appworks. He has also mentored hundreds of startups across SEA and has worn the hat of a consultant with BCG and Gartner at the beginning of his career. Thomas’s career has spanned from Washington DC to Taipei to Silicon Valley and now to Singapore.
Together with Thomas, we explore the similarities and differences between various markets in Southeast Asia, the importance of audience segmentation and how to get it right, how to set up your teams, systems and processes for selling into SEA, and ultimately how to run a sales team in a high growth organization.
Mentions: Stuart Butterfield's essay on category creation https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d
Connect with Thomas Jeng at https://www.linkedin.com/in/thomasjeng/ .
Connect with the hosts: Romka Walkowiak: https://www.linkedin.com/in/romka-walkowiak and Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/
Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify or wherever you get your podcast (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends. - Laat meer zien
