Afleveringen
-
💡 8-Second PR: Exploring the Relationship Between Marketing and PR in Aviation In this discussion, Paula and John Williams, Ben Neivert, Stella Bouldin and Angel Duliguez delve into 8-Second PR by Liz Kelly, examining how marketing and PR intersect, the importance of reputation management, and how modern tools like AI can enhance PR efforts. [...]
-
Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]
-
Zijn er afleveringen die ontbreken?
-
In this insightful interview, Shannon Dousharm, a content creator and marketing coordinator at ABCI, shares her journey into the aviation marketing industry. She highlights the excitement and challenges of working in such a dynamic environment, where every day brings something new and interactions with different clients. Shannon also talks about her passion for marketing, [...]
-
In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes. We share "war stories" about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing [...]
-
In this insightful interview, Adeela Shahid shares her journey into aviation marketing, the challenges of content creation in a niche industry, and how she combines her passion for aviation and marketing. Adeela also discusses her day-to-day role at ABCI, key projects like Aeris Insurance, and the tools and trends she finds most exciting in [...]
-
The Art and Science of Getting It All Done, and Getting Better Every Time! If you're doing something more than once, you should make a system out of it. This is particularly true about sales and marketing, which is based on relationships, which are based on repeated actions and interactions. Not that you should [...]
-
Join us as we dive into the essential guide, "Trade Show 411" by Lisa M. Macielo. Whether you're new to trade shows or a seasoned exhibitor, this episode is packed with valuable tips and strategies to help you maximize your trade show experience. Welcome to this [...]
-
"They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]
-
In our latest book club discussion, we dove into Seth Godin's marketing classic, "Purple Cow." It's been on our radar for a while, and we finally got around to it. We've read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore. [...]
-
I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]
-
"How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
-
John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
-
In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
-
Join hosts Paula and John Williams, author and youth pastor-turned broker Tom Lelyo; Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and Roman Sapelkin, an experienced aircraft maintenance technician and entrepreneur. This conversation explores the multifaceted world of aviation through the lens [...]
-
So, we typically do marketing to sell aviation products and services. But in the last two years, we've also been engaged to help companies find and retain great employees. Here's what we've learned. A lot of turnover happens because people feel like they aren't properly trained, supported and engaged. And many great future employees [...]
-
This discussion ventured into an enlightening discussion on "The Revenue Acceleration Playbook" by Brent Keltner. The book proposes an innovative approach to integrating sales, marketing, and customer success to streamline the buyer’s journey and enhance revenue growth. Here’s a snapshot of our engaging conversation. Beyond Departmental Silos John initiated the discussion by highlighting the [...]
-
In the vast expanse of large organizations, especially within the dynamic realms of sales and marketing, the essence of team cooperation cannot be overstated. The synergy of well-coordinated teams fuels not just productivity but also cultivates an environment brimming with innovation and commitment. However, the path to achieving seamless team collaboration is often littered [...]
-
We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your [...]
-
Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics? We'll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles [...]
-
How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but simple! Feel free to borrow or steal from our methodology - we've been tweaking it for ten+ years (and will [...]
