Afleveringen
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Marketers have a tough job. There are lots of tactics, strategies, and tools that work and most of us suffer from the shiny-object syndrome. So how do you find balance in this role? In this episode, Jakub Grajcar explains what a marketer's mindset is and why you should adapt it to be better and happier in your role.
Timestamps:
(00:55) - What is a marketer's mindset
(05:10) - You need introspection
(06:30) - how to find motivation - practical advice - how to identify highlights that affect your life
(12:00) - The change in values
(13:00) - Start thinking about your ideal future
(19:50) - Several identities depending on the situation to navigate your role
(25:00) - How do you stay consistent in your actions
(29:00) - The biggest takeaway
(31:10) - Where you can find Jakub
Content mentioned:
Vivid vision - Ted talk
A liberated mind - Steven Hayes
Todd Herman - Alter-ego effect
ZenPilot.com
Jakub on LinkedIn
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Video is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they donāt see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy.
Timestamps:
(00:35) - Where does video fit in the overall marketing strategy of B2B companies
(02:20) - Where to start investing
(04:40) - Start internally or outsource the production
(08:30) - What types of video should B2B companies leverage?
(12:00) - You don't need thousands of views
(14:20) - Practical advice to start
(19:00) - Don't freestyle, have a script
(21:10) - Remote production of video
(25:00) - Will more companies employ creators?
(28:20) - The biggest takeaway from this conversation
(29:40) - Where you can find Joseph
Josef on LinkedIn - https://www.linkedin.com/in/josef-newton/
UseSway.co
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Zijn er afleveringen die ontbreken?
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Understanding your context and the impact of the fundamental attribution bias is key to being a good leader. The context you are in is changing and the awareness can help you make better decisions. By listening to this episode you will learn how fundamentals enable us to achieve more. Our guest shares what you can do to have better context comprehension and a holistic perspective on running your business.
Timestamps:
(00:45) - What's the advice you'd give someone who wants to become a business leader?
- You have to understand your context
(1:55) - Why is it hard to understand our context?
(5:30) - Fundamentals allow you to make the right selection
(6:20) - What can people do to better understand their context?
(11:30) - What to include in the checklist
(14:00) - Why is it important to look at the business holistically?
(20:30) - Importance of communication across the company and values
(24:10) - What's the biggest takeaway from this conversation? - context is key
(25:00) - Where can people find you and how can you help them?
Tomasz on LinkedIn - https://www.linkedin.com/in/tomaszogrodzinski/
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Everyone has heard about Web3, but we still donāt know how it will change the B2B landscape. Thatās why we asked Armin ZadakBar about this.
We kick off the discussion by unraveling the concept of Web3, Armin explains how it represents the next evolution of the internet, characterized by decentralized networks, blockchain technology, and user empowerment.
As the conversation progresses, Armin sheds light on why it is crucial for businesses and business leaders to embrace Web3 and explores the possibilities it offers for customer interaction.
We delve deeper into the practical applications of Web3, particularly for service-oriented businesses. Armin shares tactics that you can employ to leverage Web3 technology and discusses how more traditional companies can adapt to it.
Ultimately, Armin emphasizes the critical takeaway: Web3 is a reality that is here to stay, and it should be perceived as an infrastructure for businesses to build new solutions.
Listen to this episode to learn how Web3 can be applied to your business!
Timestamps:
(00:43) - What is web3?
(05:30) - Why is it important for businesses and business leaders to look into it?
(07:15) - How you can interact with customers in web3
(12:00) - Service businesses in web3
(12:50) - What are the tactics people can use to leverage web3 in their business?
(20:40) - How will more traditional businesses adapt to web3?
(24:20) - Waiting for the breakthrough in web3
(26:05) - Web3 is a fact and it's not gonna go away, look at it as an infrastructure
(27:20) - Outro
You can find Armin at:
LinkedIn - https://www.linkedin.com/in/arminzadakbar/
ArminBar - https://thearminbar.com/
Glamblocks - https://www.glamblocks.com/
European Web3 Organization - https://europeanweb3.org/
Visit "resources" to download a Web3 Business Design Canvas
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In this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.
By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!
Listen to this episode to explore the world of Google Ads with Paris Childress and Felicjan Rybka.
Timestamps:
(00:40) - What do you wish every B2B Leader would know about Google Ads?
(02:20) - Is it easier to become a Google Ads specialist?
(03:00) - Where do Google ads fit in the overall b2b marketing strategy?
(04:30) - When to run performance max campaigns
(05:30) - When do you reach the maximum efficiency of paid search?
(09:30) - What is value-based bidding and why is it important?
(14:00) - SaaS vs enterprise deals and value-based bidding
(17:30) - Where do Google ads fit into dark social?
(21:00) - Using intent data and Google ads
(24:30) - Downloading data to put it into Google ads
(26:00) - The biggest takeaway - weāve gone full circle
(31:50) - Where you can find Paris
LinkedIn - https://www.linkedin.com/in/parischildress/
Hop Online - https://hop.online/
Paris talks Marketing - https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813
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Meaghan Ziemba, owner of Z-Ink Solutions and host of Mavens of Manufacturing, shares her insights on empowerment and how we can help women break into male-dominated sectors. Meaghan talks about how giving someone the authority to make decisions or take action can build trust and what impact it can have on your business. She also emphasizes the importance of showing up as yourself and being honest in the professional world.
Meaghan explains how making mistakes and sharing them with others can be a catalyst for change. We discuss how women can thrive in environments where relationships matter and offer practical tips on how to encourage people to join "scary" sectors.
By the end of this conversation, you will gain a deeper understanding of how empowerment can be a powerful tool for change, and how you can support women and children in entering male-dominated fields. Tune in to learn from Meaghan's experience and insights.
Timestamps:
(00:00) - Intro
(01:05) - What should B2B leaders know about empowerment?
(05:20) - Why is it important to show up as yourself? - you can't hide behind a curtain
(09:05) - Honesty in business makes a world of a difference crucial for
(11:40) - Why do you have to make mistakes and share them with others
(13:30) - How honesty is changing men-dominated sectors? - What is the role of men in the change
(20:15) - Women can thrive in environments where relationships matter.
(24:30) - How to encourage people to join "scary" sectors?
(28:30) - what's the biggest takeaway from this conversation?
(31:08) - Where can people find you and how can you help them?"
Meaghan on LinkedIn - https://www.linkedin.com/in/meaghan-ziemba/
Mavens of manufacturing - https://mavensofmanufacturing.com/
Mavens on YouTube - https://www.youtube.com/channel/UCNazsugt6JtABAtfXqQUL9Q
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In today's episode, we have a very special guest: Shama Hyder, CEO of Zen Media, a digital marketing and PR firm that helps tech-driven B2B brands become leaders in their industry.
During our interview, Shama shares valuable insights about PR and Earned Media, and how B2B leaders can leverage these strategies to increase their market share and become front runners in their industry. We cover a range of topics, including the difference between PR and Earned Media, the best strategies for leveraging Earned Media, and the role of thought leadership in this space.
If you're a B2B leader looking to take your marketing and PR efforts to the next level, then this episode is a must-listen. Tune in and learn from one of the best in the business. And if you enjoy this episode, be sure to check out our other episodes, where we explore a wide range of topics related to B2B.
Timestamps:
(00:55) - What should every B2B Leader know about Earned Media and PR?
(02:30) - How do you start leveraging Earned Media (content types)?
(07:30) - Avoiding blame in B2B
(13:10) - PR vs Earned Media vs News
(19:36) - What you should avoid and what you should do when starting with PR?
(29:30) - What is the role of thought leadership in earned media?
(35:20) - What's the biggest takeaway from this conversation? Learn how buyers buy
(37:00) - Where you can find Shama
Shama on LinkedIn - https://www.linkedin.com/in/shamahyder/
ZenMedia.com
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In this episode of Be a B2B Leader we explore the world of inbound marketing and how it can help businesses succeed. Our guest is James Metzger, the Founder of Aspire Marketing, where they help companies make the right decisions to attract the best customers.
During the interview, James provides insight into the value of both inbound and outbound marketing and how businesses often fail to understand the relationship between the two. He shares his expertise on the benefits of inbound marketing, nurturing relationships, and diversifying your marketing portfolio.
James also discusses the key factors that business leaders should consider when choosing their marketing strategy, including the data they should be looking at and who should be making the decisions. He also provides a detailed process and mix of tactics for businesses to start leveraging inbound marketing to attract and retain customers.
By listening to this episode you will gain an understanding of the relationship between inbound and outbound, the benefits of social selling, and the importance of diversifying marketing strategies.
Timestamps:
00:58 - What should every b2b leader know about inbound and outbound?
05:10 - The biggest value of inbound
07:00 - You have to diversify your marketing portfolio
07:50 - How do you learn which approach will work best for you?
11:10 - Who should pick the strategy mix and what data you should look at
19:40 - Social selling to nurture relationships
23:30 - Helping others and removing obstacles
25:50 - A detailed process and mix of tactics to start leveraging inbound
33:35 - What's the biggest takeaway?
35:50 - Where you can find James?
Aspire Marketing - https://aspiremarketing.io/
James on Linkedin - https://www.linkedin.com/in/james-metzger/
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We have to start using data to make informed decisions on our marketing investments. Everyone can agree with that, but how do you start?
Our guest is Lily Ubaja, a Content Strategist for B2B SaaS Companies who helps them reach their audience with content that's valuable, right where they are.
Lily shares with us how we can make informed decisions to reach our dream customers. She explains what are the things we should be looking at when evaluating our past clients and how we can use leverage this data to drive revenue. Lily explains that sometimes we have to look at our target audience as āseveral audiences of oneā, to learn what this means listen to this episode.
For more B2B tips subscribe to Be a B2B Leader in your favorite app.
Timestamps:
00:45 - What should every B2B Leader know about marketing and data
05:07 - How can you use data to better serve your customers
07:00 - The Canva example
08:40 - How to profile your best customers
11:15 - Approaching customer research with an open mind
12:15 - Going to events to learn about your dream customers
16:30 - How do you learn where your customers hang out online?
18:40 - how to start building your reputation?
21:45 - What are zero-volume keywords and their role?
26:30 - Where you can find Lily
Lily on LinkedIn - linkedin.com/in/lilyugbaja/
Lilyās website - https://lilyugbaja.com/
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Career paths are rarely linear, we donāt know what will happen in our lives and we have to adapt to constant change. But you can be future-proof if you start taking on new challenges.
Our guest is Nancy O'Leary, the Vice President of Custom Direct where they help small to medium-sized manufacturers with innovative, brand-building strategies and solutions.
Nancy shares with us her career path, she explains how a positive attitude and testing the unknown has helped her over the years. You will learn why you always have to be honest in order to grow. But weāll also talk about the role of luck in our careers.
Later we jump on the topic of marketing in the manufacturing industry. Nancy shares with us what is changing in this space and how manufacturers have to adapt. She will also explain why a good website is a must-have for every person who is serious about growth.
For more B2B tips subscribe to Be a B2B Leader in your favorite app.
Timestamps:
(00:40) - What should every B2B Leader know about career development?
(03:20) - Why you have to believe in your success
(07:08) - What approach should we take to our careers?
(17:15) - The role of luck in our careers
(21:05) - Why do we sometimes have to show vulnerability
(24:10) - The state of marketing in manufacturing
(29:20) - Why you have to have a good website
(31:00) - What's the biggest takeaway - don't be afraid to say yes
(33:00) - Where you can find Nancy
Links:
Custom Direct - https://www.customdirect.com/
Nancy on LinkedIn - https://www.linkedin.com/in/olearynancy/
Email [email protected]
Books mentioned:
Atomic Habits - James Clear
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B2B is much easier if your teams are aligned. The thing is that alignment isnāt easy. More often than not youāll have problems and in the end, you will have to follow a process to reach it. In this episode, you will learn how to do it!
Our guest is Steffen Hedebrandt - the Chief Marketing Officer & Co-Founder of Dreamdata which helps companies solve one of the biggest problems in B2B - Revenue Attribution.
Steffen will tell us how we can facilitate the alignment of sales and marketing teams. He shares the 3 necessary steps to do it and explains why we have to look at data to repeat successful tactics. Steffen also shares what is self-reported attribution and what role it plays in your analytics. But most importantly, he shares how you can use it to improve the customer experience!
For more B2B tips subscribe to Be a B2B Leader in your favorite app.
Timestamps:
(00:50) - What should every B2B Leader know about sales and marketing - sales and marketing need each other
(03:20) - What is the key step for growth? - figuring out your ICP
(06:15) - The second step - understanding where your ICP expresses intent
(07:40) - How do you find out where your ICP hangs out
(10:00) - Empowering employees to build their personal brands
(11:40) - The third step - stacking ideas
(13:15) - Should content be the main revenue driver in today's organizations?
(15:20) - How to identify which content works?
(17:55) - Should you use self-reported attribution?
(20:30) - How can companies improve the customer experience with data?
(22:30) - How to start tracking offline actions?
(24:50) - How often should sales and marketing talk with each other?
(27:20) - What is the biggest takeaway from this conversation?
(28:20) - Where you can find Steffen and what does DreamData do
LinkedIn - Steffen -https://www.linkedin.com/in/steffenhedebrandt/
Dreamdata.io - https://dreamdata.io/
Books mentioned: Tribes - Seth Godin
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To be an effective leader you have to be a great communicator and realize that communication is always a two-way street.
Our guest is Gina Balarin, the Founder and Director of Verballistics where they help companies do B2B communication better.
In this episode, Gina will tell us how we can practice two-way communication and how work has changed over the last few years. She tells us why marketing teams have to first listen to their audience before they start sending messages and why we should look beyond our customers.
We also talk about relationships in business and why people like to work with people they like. On top of that, Gina shares how intrapreneurs can change organizations and why businesses have to be more people-centric than they used to be in the past.
For more B2B tips subscribe to Be a B2B Leader in your favorite app.
Timestamps:
(01:06) - What should every B2B Leader know about communication?
(03:30) - People-centric mindset
(06:25) - How to practice 2-way communication
(13:55) - Do we always need processes to facilitate work?
(17:20) - How intrapreneurs change organizations
(19:15) - Work is not anymore transactional - it's more about relationships
(24:30) - Is marketing about our customers or should we look into our customers customers?
(30:30) - Who should I interview next?
(31:30) - Where you can find Gina
Linkedin - https://www.linkedin.com/in/ginabalarin/
Verballistics - https://www.verballistics.com.au/
The Secret Army: Leadership, Marketing and the Power of People - https://www.amazon.com/Secret-Army-Leadership-Marketing-People/dp/1544836341
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To break into a new industry you have to have a good strategy. In this episode, you will learn how to prepare for the expansion.
Our guest is Dave Poulos a Marketing executive that creates and executes strategies for diverse companies across nearly all industries
David will tell us what every entrepreneur should focus on to be successful in this journey. He shares how you can determine the size of the market, how you can learn what people care about and how you can do it on a limited budget. Dave explains why every purchase ever made is an emotional decision and the role of trust when selling in B2B.
For more B2B tips subscribe to Be a B2B Leader in your favorite app.
Timestamps:
(00:05) - Intro
(00:45) - What should every B2B leader know if they want to break into a new market segment?
(03:45) - How to determine the size of a market
(05:30) - What questions should you ask during customer research
(08:20) - Learning what people care about when exploring a new segment. structure the buying committee in a new segment
(10:10) - Role of trust
(11:30) - How to explain the need for a budget for research.
(13:45) - Expanding on a limited budget - PR
(16:10) - Is PR still effective
(17:50) - Sharing expertise without giving out the secret sauce and the role of consultants
(21:40) - Hiring experts from industries you want to break into
(23:50) - Experts aren't always experts
(29:20) - What's the biggest takeaway - you can not know your customer well enough, you have to understand them emotionally
(33:30) - Where can you find Dave and how he can help you
https://davidpoulos.com/ - website
davidpoulos.com/blog - whitepaper - getting inside your customer's head
David on LinkedIn - https://www.linkedin.com/in/dgpoulos/
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Many companies want to go global, but many fail because of wrong assumptions or strategies. In this episode, you'll learn what they should focus on and what every B2B Leader can do to set the company up for success. You'll learn why companies should go global and why cost optimization shouldn't be your primary reason.
Our guest is Patrick Jamal the president of global operations at Maxima Consulting. Patrick explains how every country is different and what approach we should take to see the ROI in Going Global. Later in the interview, he tells us how your network can help expand your business and why relationships matter.
Timestamps:
(00:00) - Intro
(01:04) - What should every B2B Leader know about operating globally
(03:30) - Why are you going there? - what that place can offer you?
(04:40) - What's the best reason to go abroad? - and why the price benefit is not what it was some time ago
(07:10) - Each country is different and you are the guest
(08:30) - Everyone has problems
(12:00) - How to pick the best locations for IT operations
(15:57) - Best advice, set the expectations
(17:16) - How to get the first hire right
(20:30) - Build your network and ask for help
(23:45) - When can you see the ROI of an expansion?
(27:20) - Do bigger investments destroy the market?
(29:45) - Takeaway - be honest and nothing happens overnight
(32:55) - Where you can find Patrick
Patrick on LinkedIn - https://www.linkedin.com/in/patrickjamal/
Maxima Consulting - https://maximaconsulting.com/
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By listening to this episode you'll learn why you should start creating content with input from Subject Matter Experts. Victor Ijidola the Founder of Premium Content Shop tells us about the idea of T-shaped content that has to provide value for your business and your audience.
He shares how we can leverage thought leadership content in marketing and where it really makes sense. On top of that, he tells us about two distribution strategies to ensure our audience sees the content we produce. We talk about the role of SEO and why the approach to creating content in many businesses is broken.
Timestamps:
(01:00) - What is t-shaped content and how to leverage it in marketing?
(02:30) - How to identify what's valuable for your audience
(03:30) - When to involve subject matter experts in content creation
(05:50) - Is such content more valuable
(08:10) - SEO vs thought leadership
(11:50) - how to ensure your ICP sees your content - 2 strategies
(14:40) - how do you test if your content is interesting
(17:50) - how to approach SEO - video
(19:30) - creating content in a "difficult" niche
(22:10) - how to structure "thought leadership" content
(23:55) - Why you shouldn't fully outsource content
(27:00) - What's the biggest takeaway: work with subject matter experts
(30:10) - Where you can find Victor
Premium Content Shop - https://premiumcontentshop.com/
Victor on LinkedIn - https://www.linkedin.com/in/content-strategist-victor/
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I had a problem with my microphone this time, so the quality isn't as good as it was before. However, I wanted to launch this episode because Nemanja shared a lot of great insights for all people who work in B2B.
Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.
He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B.
In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business.
Timestamps:
(00:45) - What should every B2B Leader know about buyers?
(04:10) - Do all decision-makers change their behavior?
(06:40) - How can we ensure a great buying experience?
(10:30) - How do you learn how people buy in a situation where you are launching a new product/service?
(13:30) - Is fostering relationships the key to success in B2B?
(15:55) - Can you control the buyer journey?
(19:30) - Creating and damming demand.
(21:50) - How to start creating demand with a low budget?
(28:00) - NICHE DOWN
(29:30) - Biggest takeaway from Nemanja- have a unique POV
(31:15) - Where you can find Nemanja and how can he help you?
(32:20) - Who should I interview next?
Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing - https://www.funkymarketing.net/
Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/
Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/
Funky Marketing Twitter - https://twitter.com/funkyymarketing
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Today's guest is Mark Evans - a fractional CMO who helps B2B companies improve their marketing.
By listening to this episode you will learn about positioning in the market. What it is and why every company should do a positioning exercise. Mark shares how it influences your business, your employees, and your clients. He explains why most businesses do it once and then forget about it for a long time.
We learn that positioning doesnāt have to be something big like Nikeās āJust do itā, it can be simple as long as it matters to your customers. Mark tells us how to do a positioning exercise and how often we should check if our message resonates. He also explains what you can do to appeal to different types of customers when your solution can be applied in various verticals.
Timestamps:
(00:49) - What should every B2B Leader know about positioning? - video
(02:20) - How to do a positiong exercies
(08:20) - Does it have to be fancy and broad? Or is a simple strategy enough?
(10:55) - blue ocean and talking to customers
(12:40) - A story about a polish company that didn't adapt and what Mark finds when doing positioning exercises
(16:05) - Are customers more likely to share feedback with a consultant than a business owner
(20:07) - How do you identify if your customers care about their positioning?
(22:10) - umbrella positioning and why positioning is an internal exercise
(26:00) - What's the biggest takeaway from our conversation?
(27:40) - How often should you do the positioning exercises?
(29:20) - Where you can find Mark and what he does
Mark on LinkedIn - https://www.linkedin.com/in/markev/
Markās website - https://www.marketingspark.co/
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Today's guest is Adam Knihtila - the CFO for Growth-Minded Digital Marketing Agency Owners.
By listening to this episode you will learn the most essential thing every B2B Leader should know about finance. Adam tells us what metrics we should focus on. Why each company should have an ultimate goal and how our priorities change based on it. We also talk about what an entrepreneur should do if they just want to sustain a business.
At a later point, Adam explains the role the finance team plays in the whole strategy of the company. Moreover, he explains why the finance team "holds the strings" and why we have to have conversations.
Timestamps:
00:50 - What should every B2B Leader know about finance? - everybody should understand how their work impacts the company's revenue
03:57 - What are the metrics we should focus on? - how to define what metrics even matter
11:05 - Why is it important to have an ultimate goal in the business? and how your priorities change based on it
14:30 - What should you focus on when you want to sustain a business
16:20 - you don't always have to grow your business
20:40 - What do most people get wrong when it comes to financing
24:00 - the finance team is there to make sure the business is going in the right direction
24:55 If someone wants to move into a leadership role, what's the best thing they can do from a financial perspective?
28:50 - 2 sentences What's the biggest takeaway from our conversation
29:25 - Where you can find Adam
30:44 - Who should I interview next?
Adam Kae Group - https://www.adamkae.com/
Adam on LinkedIn - https://www.linkedin.com/in/adamknihtila/
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In this episode, our guest is Nick Bennett the Director of Evangelism & Customer Marketing at Alyce and the creator of Rep Your Brand Podcast.
We dive deep into personal branding. Nick shares with us how his brand impacted his career and Alyce, but he also explains how it can impact you once you start building your own. You will learn some practical tips and how you can get started today.
In the second part of the conversation, we discuss if every business owner should start working on their personal brand. There are a number of ways to do it and it's worth it when executed right. Nick explains why you don't have to post on LinkedIn every day, but it's good to have a presence in your industry.
Timestamps:
00:44 - When did Nick start building his brand and how it looked like at the beginning
03:20 - What is Field Marketing
05:50 - What should every B2B leader know about personal branding?
08:20 - should everyone in the company create their own brand
10:30 - How has Nick's brand impacted his career and the company he works for
14:10 - Does it also impact recruitment
16:00 - What does evangelism mean
12:30 - Why is it important and what areas of business does it impact?
19:10 - How can people start building their brands? and how nick would start it
21:15 - How do you identify what you have to say?
24:40 - How to deal with criticism - his personal experiences
28:20 - Should every business owner build a brand?
29:50 - BUILDING IN PUBLIC
31:30 - Mix of sales and marketing leader
34:30 - Where you can find Nick and Alyce
Nick on LinkedIn - https://www.linkedin.com/in/nickbennett1/
Alyce - https://www.alyce.com/
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In this episode Ryan shares with us why we have to approach marketing with a business mindset. He tells us that we have less control than we think and that marketing leaders have to be aware of that. We learn a few things about customer research, including how it impacts our approach to business and if the way we spend money makes sense.
Ryan makes a great point about customer research: it's not about the questions you ask, but about the insights you want to get. Businesses face problems, but if you understand why the problem exists in the first place, then you can build a stronger connection with your audience.
Timestamps:
00:00 - Intro
01:40 - What should every b2b marketing leader know about business?
06:30 - Approach marketing with a business mindset
10:10 - How to learn to speak with executivess?
11:00 - How to work as a team with other people in the company
16:00 - How can customer research impact our approach to business and who should do this research?
21:45 - What are the 3 questions we have to ask our clients if we want to build a solid GTM strategy?
25:52 - How you can approach people to ask for interviews?
30:00 - how to learn about your audience if you have a very small TAM
35:00 - Where you can find Ryan
Links:
Content Lift - https://www.contentlift.io/
Ryan on LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson
The Definitive List of B2B Customer Interview Questions - https://www.contentlift.io/customer-interview-questions
Course on customer research - https://ryanpaulgibson.gumroad.com/l/suzriq?layout=discover&recommended_by=search
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