Afleveringen
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In this episode, Steve Fretzin and Chelsea Williams discuss:
Why personal finance is so key to living a healthy, balanced life. The formulas for success at your firm and as an individual.The most common mistakes lawyers make around money. Tips for taking control of your money today. How to stay on top of your finances.Key Takeaways:
Watch out for lifestyle creep. It doesnât matter how much you make if you keep spending more than you bring in. Track your money. Having a personal budget is not restricting, it is setting a financial boundary. There are only two ways to change how much money you spend: you can trim the fat (even if it is just a rogue subscription) or through negotiating your expenses. It is the small things that bite into your spending. The biggest takers are Amazon, software, and subscriptions."It doesnât just stop at the money story, we have to hold all of our numbers accountable." â Chelsea Williams
Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge!
Thank you to our Sponsors!
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Episode References:
Rocket Money: https://www.rocketmoney.com/Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/Justin Krane: https://www.linkedin.com/in/justinkrane/Mindvalley: https://podcast.mindvalley.com/About Chelsea Williams: Chelsea has invested ten years of expertise into understanding law firm finance in order to create a framework that any law firm owner can follow to achieve time and money freedom. She's uncovered the common mistakes and struggles law firm owners face that keep them from profitability. Her company partners with law firms to establish a solid financial foundation and works with them to build the framework that gets them to a place of financial clarity, direction, and freedom.
Connect with Chelsea Williams:
Instagram: https://www.instagram.com/the_money_whisper/
Website: https://www.yourcoresolution.com/
LinkedIn: https://www.linkedin.com/in/chelseamwilliams-themoneywhisperer/
LinkedIn: https://www.linkedin.com/company/core-solutions-group-inc/
Facebook: https://www.facebook.com/chelsea.zeschke
Facebook: https://www.facebook.com/yourcoresolution
Instagram: https://www.instagram.com/core_solutions_group/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Dennis Kennedy discuss:
The intersection of the legal system and technology. Utilizing technology in ways that enhance the customer experience.Recognizing where you can free up time to do higher-level legal work. Why every lawyer should have a good, well-utilized CRM.Key Takeaways:
Using technology for things like scheduling meetings, paying invoices, receiving payments, and other things not specific to the legal field is a great place to start if youâre unsure of where to begin. There are technology applications that can make your life easier and free up time to do the creative legal work that you want to do. Legal students and younger lawyers are used to using more technology and when they start working, at many law firms, it feels like taking a step back in their use of technology. Donât let the fear of the unknown around technology stop you from leaning into and using it."Figure out some problem that you have - something or some way you'd like to make your life easier that you think a technology might be to help you - then decide that you're not going to learn all of the technology, you're just going to learn one thing." â Dennis Kennedy
Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge!
Thank you to our Sponsors!
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Episode References:
Chuki Obiyo: https://www.linkedin.com/in/chukiobiyo/Co-Intelligence: Living and Working with AI by Ethan Mollick - https://www.amazon.com/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671XAbout Dennis Kennedy: Dennis Kennedy is the Director of the Center for Law, Technology & Innovation at Michigan State University and a widely-known expert on law and technology. He teaches AI and the Law and other technology and innovation classes at MSU, and also teaches a legal technology literacy class at the University of Michigan Law School. Dennis has co-hosted The KennedyMighell Report podcast since 2006, wrote the book Successful Innovation Outcomes in Law and many other publications, and, before joining MSU, retired as Senior Counsel at Mastercard, where he focused on technology law.
Connect with Dennis Kennedy:
Website: https://www.denniskennedy.com/
LinkedIn: https://www.linkedin.com/in/dennismkennedy
Blog: https://denniskennedy.blog/
Podcast: https://legaltalknetwork.com/podcasts/kennedy-mighell-report/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Zijn er afleveringen die ontbreken?
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In this episode, Steve Fretzin and John Sciaccotta discuss:
Building relationships everywhere you go. Connecting authentically and building trust in the community. The time of building relationships and expected outcomes. Breaking out of the billable hour hampster wheel. Controlling your destiny.Key Takeaways:
Get active, get involved, and maintain friendships within the legal practice. Wherever you have a relationship, give them a business card and tell them what you do. Tell them to think of you first. Make significant touches every single day - social media will allow you to do that easier than ever before. Step one is to be a great lawyer. But thatâs not all there is to building your own business. You will need to understand more about business and sales than law school has led you to believe. It is never too early to start learning networking, relationships, and non-verbal communication. They are the ingredients to success as a human being, as well as in your law firm."Life is about needs. If you can identify the need of a potential client or a referral source, and you can fulfill that need, youâre going to get what you want." â John Sciaccotta
Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Episode References:
Start with Why Series by Simon Sinek - https://www.amazon.com/dp/B07VVJF819About John Sciaccotta: John C. Sciaccotta has more than 37 years of trial and litigation experience advocating for clients in complex civil litigation, arbitration, mediation and business counseling matters with a special emphasis on complex civil trial and appellate cases brought in federal and state courts and tribunals throughout the United States.
John represents publicly and privately held domestic and foreign business entities, business owners, lenders, employers, municipalities, government bodies and individuals in transactional matters and disputes, which include:
Counseling and advocating for business entities and their owners in disputes involving Business Divorce issues, including corporate control, valuation, corporate squeeze-outs, minority oppression, dissolution actions and breaches of fiduciary duty and business tort claims.
In addition, John has been appointed as a Neutral Arbitrator and Mediator for many years to resolve and arbitrate business-related disputes. He serves on the Commercial Panel of the American Arbitration Association's National Roster of Arbitrators.
Connect with John Sciaccotta:
Website: https://www.agdglaw.com/
LinkedIn: https://www.linkedin.com/in/john-c-sciaccotta-7472535
Twitter: https://x.com/Scilaw
Facebook: https://facebook.com/Johncsciaccotta
Instagram: https://instagram.com/jcscilaw
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Erin Andersen discuss:
Why lawyers have a hard time finding and retaining great talent.Hiring for personality and culture, not just skills.Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent.Seeing hiring as an investment, not just an expense.Key Takeaways:
Donât just hire to fill a seat - understand your culture, understand your needs, and hire the right person for that right position.If a firm is open to training in certain areas, a personality fit may be a better hire option for longevity and retention as the person will be the right fit for your firm.Use LinkedIn (and other social media platforms) to scan your hiring candidates. You can learn things that they may not include on their resume, application, or cover letter.Many recruiting firms, like Erinâs, have a 90-day guarantee on your hires. Working with a recruiting firm can help you to find the right fit for your law firm."I think it's actually better to look where you want to be in 10 years, and then backtrack and figure out how to get there." â Erin Andersen
Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge!
Episode References:
Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza - https://www.amazon.com/Breaking-Habit-Being-Yourself-Dispenza-ebook/dp/B006M7A8JI/Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Episode References:
Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza - https://www.amazon.com/Breaking-Habit-Being-Yourself-Dispenza-ebook/dp/B006M7A8JI/About Erin Andersen: Erin Andersen is a hiring specialist for law and accounting firms. She specializes in hiring both support staff and Associate Attorneys on a flat-rate basis to make hiring more accessible for law firms which in return lets them scale more efficiently. In addition, she is certified in workplace culture and therefore makes this a part of her hiring process.
Erin offers free consultations which can be booked by emailing: [email protected]
Connect with Erin Andersen:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/yourbrandnetworker/
Instagram: https://www.instagram.com/yourbrandnetworker
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Matt Campobasso discuss:
Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel.Key Takeaways:
Good prevention doesnât eradicate all risks but stops many unnecessary risks. All risks arenât bad, but you want to have the option of which risks you want to take. Working at a larger law firm right out of school allows you to learn from many other lawyers and can give you a broader perspective on different aspects of legal. In your own practice (or in a law firm in general) you want to be working on and building your book of business - rarely are clients going to fall into your lap with no relationship building on your end. When reaching out to a potential client, do your homework first. Try to understand where they are at and what their pain points are."I've said this for a long time, the best lawyers know the best way to protect their clients is to know their clients, and there's no better way to know your client from the inside." â Matt Campobasso
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Upstream: The Quest to Solve Problems Before They Happen by Dan Heath - https://www.amazon.com/Upstream-Quest-Problems-Before-Happen/dp/1982134720About Matt Campobasso: Matt Campobasso is the General Counsel and Corporate Secretary of Enfusion, Inc., a publicly traded fintech company headquartered in Chicago. He also serves as a member of Enfusionâs Executive Committee and as Co-Chair of its Operating Committee. Campobasso joined Enfusion in September 2020 as Deputy General Counsel and assumed the role of General Counsel in November 2022. During his time with Enfusion, the company went public via an October 2021 IPO and is traded on the New York Stock Exchange. As General Counsel, Campobasso oversees a team of nine lawyers who manage Enfusionâs legal operations and risk for a global organization with offices in eight countries. The team prioritizes a business-first approach that combines ârangeâ and âupstream thinkingâ aimed at solving problems before they arise and employing legal strategies that safeguard and advance business strategy.
In addition to Enfusion, Campobassoâs 18 years of legal experience include time spent as a government prosecutor, as an associate and then partner with Freeborn & Peters (now Smith, Gambrell & Russell, LLP), and, most recently, as general counsel for TruQua Enterprises (acquired by IBM in 2020). Campobasso earned a J.D. from the University of Illinois Chicago School of Law and an undergraduate degree in psychology from the University of Illinois Urbana-Champaign.
Connect with Matt Campobasso:
Website: https://www.enfusion.com/
LinkedIn: https://www.linkedin.com/in/mrc1921/
LinkedIn: https://www.linkedin.com/company/enfusion-llc/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Michele Ross discuss:
Why patience and time are key to anything worthwhile.Avoiding repeated mistakes and moving forward with improvement.Business management tools to make your law firm more efficient.Building a great team that works toward the same vision.Key Takeaways:
You will have to find your way forward from the mistakes you make - and you will make mistakes. Donât let them keep you down.It is a balancing act and, as a law firm owner, the key is removing hats with delegation and technology. You cannot do everything all the time.Understanding your values will help make hiring decisions easier because you know who you are looking for, even if you havenât met them yet.Ask your employees what their goals are - not just within the office, but outside of the office as well."Be interested in what your employees can contribute beyond just work product. Make them a part of the movement and the vision, because they're the ones that can really open your eyes up." â Michele Ross
Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Tom Dunlap: Scaling Your Law Firm with Business ExpertsShoe Dog: A Memoir by the Creator of Nike by Phil KnightAbout Michele Ross: Michele L. Ross is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law, and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious setting, Ms. Ross' track record of success in and out of the courtroom has consistently helped her to achieve efficient and satisfying results for clients while minimizing the costs and delays that clients seek to avoid.
M. Ross & Associates, LLC is located in Englewood Cliffs, New Jersey in Bergen County and serves all of Northern New Jersey. Ms. Ross recognizes that the interests and financial position of each client varies considerably, which is why providing uniquely tailored legal solutions, in the most cost-efficient manner, is what distinguishes M. Ross & Associates, LLC from other small law firms.
Prior to establishing M. Ross & Associates, LLC, Ms. Ross gained substantial, sophisticated experience in high-stakes employment litigation where she represented several Fortune 500 companies while employed at national and international law firms located in New York City. Today, clients benefit from Ms. Ross' comprehensive legal background and her ability to provide personal attention and individualized service to her clients.
Connect with Michele Ross:
Website: https://www.mrossllc.com/
Phone: 201-568-2064
LinkedIn: https://www.linkedin.com/company/m-ross-associates-llc/
Facebook: https://www.facebook.com/mrossllc/
Instagram: https://www.instagram.com/litigationlane/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Kerry Barrett discuss:
Being on camera is a requirement - make it work for you.Public speaking and having a camera presence.Tips to do better with camera media content and presence.Performing and speaking to engage your audience.Key Takeaways:
When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.Look at the camera, not at your screen. It gives a connection with the audience that appears youâre looking directly at them.Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in.Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish."You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." â Kerry Barrett
Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/Connect with Kerry Barrett:
Website: https://www.kerrybarrett.com/
The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/
YouTube: https://www.youtube.com/@IAmKerryBarrett
LinkedIn: https://linkedin.com/in/kerrybarrett/
Twitter: https://twitter.com/IamKerryBArrett
Facebook: https://www.facebook.com/IAmKerryBarrett
Instagram: https://www.instagram.com/iamkerrybarrett/
TikTok: https://www.tiktok.com/@iamkerrybarrett
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Adrian Mendoza discuss:
Flipping the script on sales to professional development. Spending your time in the best way for your skills and interests. The importance of qualifying questions and building the right relationships. Tips for networking effectively.Key Takeaways:
Networking is about building relationships, not just about getting the business. Itâs planting seeds to see what grows over time. In order to know what to give, you have to listen. Donât be so focused on giving your pitch that youâre ignoring what the other personâs needs and concerns are. Ask the qualifying questions. If they are not the right fit for you, it would be a waste of your networking time. You can say no and it be kind. You may not be the right fit for someone, but you may be able to introduce them to someone who is."If we believe that networking is about developing those relationships that you want, then it has to be based on trust. And if you're not sincere, people will see through it right away. People know when you're when you're putting on a front, when you're putting on an act. And honestly, nobody likes that." â Adrian Mendoza
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
ProVisors: https://provisors.com/In Our Time Podcast: https://www.bbc.co.uk/programmes/articles/598SVYJ2smP8qJlpH29y7Vj/podcastsAbout Adrian Mendoza: Adrian is the managing partner of Lillig & Thorsness, Ltd. where he leads the litigation group. His practice includes business disputes, trust and estate litigation, fraud claims, and employment law matters. Adrian represents clients in the manufacturing, hospitality, real estate, legal, banking, and construction industries.
Connect with Adrian Mendoza:
Website: https://www.lilliglaw.com/
LinkedIn: https://www.linkedin.com/in/adrianmendoza/
LinkedIn: https://www.linkedin.com/company/lillig-&-thorsness-ltd./
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Erik Reid discuss:
Why you should consider international hiring for your US-based company. What to consider in doing remote versus in-house staffing. The red flags to catch if you did make a wrong hiring decision. Changing the stigma around international hiring.Key Takeaways:
Using an aptitude test can help you understand someoneâs potential within your organization even before you understand if they are the right fit for your organization. Every role is different and different personalities will thrive in those different roles. Communication and clear instructions can give you amazing experiences with virtual staffing and help you delegate the things on your list that are not worth your hourly rate. Any role that can be worked remotely, can be worked internationally."If you want to break staffing down into the simplest form, it's 50%. Are they able to do the job? Are they cognitively able to do the job? Do they have the skills for it? And then the other 50% is, are they the right fit for the role? Is the role the right fit for that? And that's very subjective." â Erik Reid
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Atomic Habits by James ClearHow to become 37.78 times better at anything | Atomic Habits summary (by James Clear)About Erik Reid: Erik Reid is the Co-Founder and Owner of Virtustant, a company dedicated on staffing exceptional international talent with companies worldwide. Starting the venture at 24 in the height of Covid, Erik has built a fully remote global business that staffs hundreds of individuals with dozens of companies. Under his leadership Virtustant has established itself as an innovative tactical solution in the realm of HR, empowering enterprises to expand operational teams swiftly and cost-effectively, ensuring sustained excellence and competitiveness.
Connect with Erik Reid:
Website: https://virtustant.com/
LinkedIn: https://www.linkedin.com/in/erik-reid-b0a077126/
LinkedIn: https://www.linkedin.com/company/virtustant/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Christina Martini discuss:
How Tina pivoted from engineering to legal.Selling big law by increasing the stickiness factor through cross-selling.Minding your assets in networking and cross-marketing.Building your book of business authentically.Key Takeaways:
The practice of law is not that different from having and nurturing the relationships in your life. Everything is all about relationships which are dynamic and require proactivity.Good business development, whether in a solo firm or in big law, requires a multi-pronged approach. Leverage existing clients, leverage your network, and talk to your peers. The right work for you is out there, but youâve got to ask for it.Be prepared and have dynamic conversations with your potential clients. It will help build and nourish the relationship, but it will also create opportunities.As a woman, embrace who you are, embrace your femininity and who you want to be in the world when you go to market. Be authentic in your relationship building and in building your book."The rubber really meets the road when you cross-sell your clients into areas that are completely unrelated to yours. That's how you institutionalize clients. That's how you increase the stickiness factor." â Christina Martini
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: fretzin.com/events
Thank you to our Sponsors!
Lawmatics: lawmatics.com/bethatlawyer
Get Staffed Up: getstaffedup.com/bethatlawyer
Green Cardigan Marketing: greencardiganmarketing.com
Episode References:
Strategy and the Fat Smoker: Doing Whatâs Obvious But Not Easy by David MaisterEmotional Intelligence: Why It Can Matter More Than IQ by Daniel GolemanAbout Christina Martini: Christina L. Martini is a partner with McDermott Will & Emery and serves as the Global Head of the Firmâs Trademark Prosecution & Controversy Practice. Tina focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, advertising, unfair competition and entertainment law. She has extensive experience in counseling, prosecution, enforcement, due diligence and licensing matters, and in assisting clients in protecting their intellectual property rights through litigation and other means. Tina has also served as an expert witness regarding issues on trademark, unfair competition and trade dress law, as well as USPTO practice. Described as a âjuggernaut in the trademark market,â Tina is a trusted advisor with a proven track record of successful outcomes for clients.
For many years, Tina has also been selected as one of America's leading intellectual property lawyers by Chambers & Partners, which has also given MWEâs Chicago Trademark Group a Band 1 ranking. Tina has also been rated AV Preeminent by Martindale-Hubbell and designated an Illinois Super Lawyer.
Tina is the host of âParadigm Shift with Christina Martiniâ and is co-host of WGN Radio's popular show "Legal Face-Off." Since 2010, Chicago Lawyer has featured her legal column, "Inside Out.â
Connect with Christina Martini:
Website: mwe.com
Email: [email protected]
Show: paradigmshiftshow.com
Show: wgnradio.com/wgn-plus/legal-face-off
LinkedIn: linkedin.com/in/christinamartini
X: twitter.com/TinaMartini10 & twitter.com/McDermottLaw
Facebook: facebook.com/McDermottWillandEmery
Instagram: instagram.com/christina_louise_martini & instagram.com/mcdermott_law
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
X: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Josh Branch discuss:
Building trust with your network, clients, and prospective clients. Developing your relationships and reputation. The importance of preparedness to trust and likeability. Finding natural affinities for helping to build trust.Key Takeaways:
Building a relationship without trust will not lead to successful, healthy places. Sometimes the truth is painful, but trust is built on honesty with everyone youâre talking to.Clients who have trust in their lawyer are more likely to have a great rapport and feel confident in their representation. People can tell when youâre feeding them a line and are not going to follow through. The key to trust is reliability and following through on those things you promise."What you're demonstrating is that you committed to something and you executed on it. There's a connection that happens when people can really know they can count on you versus just hearing you talk about them counting on you." â Josh Branch
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Podcast: Smartless - https://www.smartless.com/About Josh Branch: Joshâs interest in law began at the early age of 16 when he began working in a law firm as a high school student. Attending depositions and being inundated with the legal profession at an early age and with an inherent ability to argue succinctly, it was known by many that Josh would become a lawyer from an early age.
Growing up around medical doctors has also proved advantageous for Josh in his legal practice, in that he has learned and become familiar with a personâs physiology, which is continually being applied to his practice of personal injury law in Athens.
He attended undergraduate school at the University of Georgia and went to law school at Florida Coastal School of Law in Jacksonville, Florida.
Josh began his legal career in Pensacola, Florida working at an insurance defense firm, though his passion was always to help individuals rather than corporations. After enduring Hurricane Ivan, he was forced to move from Pensacola and eventually relocated to Athens, Georgia where he is devoted exclusively to pursuing justice for plaintiffs. Dedication to the injured individualâs plight remains his devoted pursuit.
Connect with Josh Branch:
Website: https://www.thegeorgiainjuryattorney.com/
Phone: 706-850-4994
LinkedIn: https://www.linkedin.com/in/josh-branch-a1127624/
LinkedIn: https://www.linkedin.com/company/the-law-office-of-joshua-w-branch-llc/
Facebook: https://www.facebook.com/TheLawOfficeofJoshuaWBranch/
Instagram: https://www.instagram.com/thelawofficeofjoshuawbranch/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Robert Plotkin discuss:
Giving information away. Writing a lead-generating book while maintaining your law practice.Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication.Key Takeaways:
Even if you gave someone your entire process, nobody will be able to execute like you do because you have value to bring to the situation. Break your book down into small, manageable bites. Also, consider sharing some of the information as you go and get feedback as you go so it feels less monumental of a task. Having a good outline in place is crucial - it gives you opportunities to break your script into smaller tasks that can be tackled in your 15 or 20 free minutes. Have multiple ways of distributing your content - audio, digital, and print. People consume content in different ways, but you can also repackage that content in your content marketing."The thing about a book is it sends this separate meta message about your clout, your credibility as an expert. I think most lawyers who are writing a book are trying to use it to establish or cement themselves as an expert, a thought leader, someone who knows how to get certain things done for their clients in the law and a book sends that meta message at just order of magnitude higher level. There's another meta message: by someone seeing that you wrote a book, they know you're someone who took the time and has the discipline to write a book. Even if they never read it, that sends a message to them." â Robert Plotkin
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
The Paradox of Choice by Barry SchwartzAbout Robert Plotkin: Robert Plotkin is a patent attorney who has specialized in obtaining software patents for his clients to maximize company value for over 25 years. He focuses on obtaining patents that his clients use to attract investment, generate revenue, and secure successful exits. His clients have gone toe-to-toe against the biggest tech companies in the world in patent litigation and emerged victorious. He is a co-founder of the boutique patent law firm Blueshift IP and is sought out by the world's leading software and AI companies to obtain, enforce, and leverage patents for success.
Connect with Robert Plotkin:
Website: https://blueshiftip.com/
LinkedIn: https://www.linkedin.com/in/robertplotkin/
LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:
Mistakes attorneys make that fail to gain trust.Why trust matters and the different dimensions of trust.Ways we can quickly build trust.Making the right first impression.Key Takeaways:
People hold how they feel about you higher than how competent you are.You do not always need to be in lawyer mode. Turn off the lawyer speak, be more authentic and human, and you will improve your trust and likeability.Put a little effort into building trust. You need to talk about more than the obvious or the weather.Treat people they way they want to be treated. It is your responsibility to adapt to their communication style to be more trusted."When you can create some sort of connection with someone, it's going to help build that idea of trust. Even if it is just that subconscious thought of that connection." â Dr. Andre Caruso
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: fretzin.com/events
Thank you to our Sponsors!
Lawmatics: lawmatics.com/bethatlawyer
Get Staffed Up: getstaffedup.com/bethatlawyer
Green Cardigan Marketing: greencardiganmarketing.com
Episode References:
Start with Why by Simon SinekAbout Josh Blum: Josh Blum has worked for nearly 20 years within the professional services and financial services industries and worked with thousands of advisors, attorneys and accountants in his career educating them and their clients on how to successfully become trusted advisors to their clients.
Considered a subject matter expert Josh has served as President of the Financial Planning Association of Miami is a published author and currently sits as Chair of the Board of the FPA of Miami.
In addition to the educational services Josh provides and his pro-bono work he is also cofounder and partner in JB and The Doctor and IVOLVE Performance & Development. JB and The Doctor provide soft skills training to professionals to achieve greater productivity, enhance communication and minimize the cost of employee turnover.
About Dr. Andre Caruso: Dr. Andre Caruso, affectionately known as âThe Doctorâ or âDocâ, combines his deep knowledge of psychology with extensive practical experience across many sectors. Earning a Doctorate in Psychology from Nova Southeastern University, his career has seamlessly transitioned from the hospitality industry along with significant roles in nonprofit organizations and special education, integrating with behavior modification and mindset development. This diverse experience underscores his ability to apply behavioral insights to effect positive, lasting change in both individuals and organizations.
Doc's approach to educating is both scientifically grounded and deeply empathetic, focusing on empowering individuals and teams to reach their full potential. Through innovative program development and hands-on training, he has dedicated his career to enhancing personal and professional growth. With over two decades of experience, Dr. Caruso stands out as a pivotal figure in the field, embodying a unique blend of theoretical knowledge and practical wisdom to inspire insight, resilience and growth.
Connect with Josh Blum and Dr. Andre Caruso:
Website: jbandthedoctor.com
Joshâs LinkedIn: linkedin.com/in/josh3837
Docâs LinkedIn: linkedin.com/in/drandrecaruso
Instagram: instagram.com/jbandthedoctor
Facebook: facebook.com/jbandthedoctor
YouTube: youtube.com/jbandthedoctor
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Jen Lee discuss:
Breaking the mold of traditional legal molds within ethical guidelines.Legal models that are changing the game for attorneys.The growing demand for legal services in underserved communities and non-traditional markets.How COVID changed the legal landscape.Key Takeaways:
The billable hour contributes to lawyer burnout and work-life imbalance as attorneys feel pressure to work long hours to pay off high student loans and meet law firm expectations.Some variations for fee models include flat fees, hybrid, unbundled services, subscription models, and passive income (such as a sponsored podcast, a course, a book, etc.).Part of your job as a lawyer is helping your clients accurately understand the costs of your services necessary to solve their problems.Turn off your lawyer brain when thinking about business development. What do you like solving? Build a business model around that."The legal profession itself stands in its own way. Weâve got such a long tradition and history of how things have always been done. Itâs almost a stodgy profession. We have a lot of regulations on us, and it's hard to come up with ideas to get around those or to be ethical. Attorneys worry about that a lot. We're very conservative with how we look at things." â Jen Lee
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon GordonTV Show: What We Do in the ShadowsAbout Jen Lee: Jen Lee AKA Rebel Esquire. Once a mild-mannered attorney, now the superhero for lawyers intent on transforming an industry resistant to change. She is redefining the practice of law through innovation, accessibility, and a bold departure from the status quo. Jen is the owner of Lawyer Success NetworkÂź and host of the Rebel Esquireâą podcast.
Connect with Jen Lee:
Website: https://www.lawyersuccessnetwork.com/
LinkedIn: https://www.linkedin.com/in/rebelesquire/
Facebook: https://www.facebook.com/groups/lawyersuccessnetwork
Instagram: https://www.instagram.com/rebelesquire
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Tom Dunlap discuss:
Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees.Key Takeaways:
Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. You have to find the right fit clients in the right stage in the right scope. If some people donât say ânoâ to your fees, youâre charging way too little."You went to law school to be a lawyer. The highest and best use of your time is the billable hour and getting clients and keeping them happy. If you want to manage a law firm, you should have professionals who work for you doing it." â Tom Dunlap
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo BunnellAbout Tom Dunlap: Tom is the managing partner of a law firm he does not run and is the better for it. Leveraging his time working in terrible law firm and corporate environments, and then leaving law to command a Recon Scout Platoon and Infantry company in the Us Army, together with a series of graduate projects crafted during his last years in an MBA program, much of Tomâs time, not practicing law, has been spent building his national firm of more than 80 lawyers from the ground up as a place where lawyers want to be.
In his legal practice as principally an IP and government contracts lawyer he has handled
numerous successful bid protests before the GAO and Court of Federal Claims, and Federal district court jury and bench trials as lead counsel including a $12 million jury verdict in a patent infringement case doubled as a result of punitive damages to $24,635,000 in the Bunch of Balloons case, and a $2,600,000 jury counterclaim verdict in a copyright and commercial litigation dispute over Blackwater. He is the past president of the Loudoun County Bar Association and admitted to the state and Federal bars of Virginia, Maryland, and Washington, DC, VA, and MD and more than 30 other Federal Courts. Tom has repeatedly been a Washington, D.C., and Virginia SuperLawyer (2006 â 2024).
Tom received his law degree from Washington & Lee University in Lexington, Virginia and earned an MBA and MS in Biotechnology at the University of Maryland.
Outside of law, Tom founded a successful software company for first-person MMORPG gaming, and a biotechnology company, where he was also an inventor on patents are that currently the standard used by NIH for COVID wastewater surveillance (www.ceresnano.com). Tom is also a licensed instrument pilot, PADI Master SCUBA Diver, Freemason, and avid runner, recently completing the 2023 Paris Marathon.
Connect with Tom Dunlap:
Website: dbllawyers.com
Show: dbllawyers.com/podcasts-seasons
LinkedIn: linkedin.com/in/tomdunlap & linkedin.com/company/dbllawyers
Twitter: twitter.com/DBLLawyers
Facebook: facebook.com/dbllawyers
Instagram: instagram.com/dbl_lawyers
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Victoria Collier discuss:
Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better.Key Takeaways:
A solo practice is an asset as a business itself, beyond the goodwill and book of business, when the practice is streamlined and built well. Everyone can build assets into their firm, even if they are a solo firm. Focus more on the net revenue, not the gross revenue, and youâll be surprised to see how much your firm can grow and thrive. Clients donât care about the name on the door as much as they just want their problem solved."Gross revenue is not where the value is, thatâs in the net revenue. If you're making decisions based on âI want to grow my gross revenue,â then you are making other microdecisions below that, that affect your net revenue, and often it's not in the same direction." â Victoria Collier
Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential Event at: https://fretzin.com/events
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
24 Months to Freedom: How Modern Law Firms Use Smarter Staffing Solutions to Fast Track Their Way to Success by Brett TremblyAbout Victoria Collier, Founder and CEO of Quid Pro Quo: Victoria is a seasoned entrepreneur with over 20 years of experience in the legal industry. She is a Certified Exit Planning and Value Builder Advisor and has been coaching lawyers since 2008 on how to add value to their law firms. After building and then selling her own 7-figure law firm in 2020, she founded Quid Pro Quo. It is now her mission to teach others the art and science to creating turnkey law offices, positioning to transition, and selling for profit.
Connect with Victoria Collier:
Website: https://quidproquolaw.com/
Podcast: https://quidproquolaw.com/smart-lawyers-position-to-transition/
Facebook Group: https://www.facebook.com/groups/1284225722042602/
LinkedIn: https://www.linkedin.com/in/victoria-collier-b10b992/
LinkedIn: https://www.linkedin.com/company/victoria-collier-coaching/
Facebook: https://www.facebook.com/VictoriaCollierCoach
Instagram: https://www.instagram.com/quidproquolaw
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:
Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own.Key Takeaways:
You get a higher return when youâre the one that youâre investing in. Even though we are all important in our own ways, we can still delegate to others. You do not need to be the person talking to every single person on every single issue. Take yourself out of the day-to-day equation. You can do that with technology, a small staff, or a large staff. Regardless of your goals, getting out of the whirlwind counts as scaling. There is never a perfect time to pull the trigger. Draw a line in the sand, bet on yourself, and go do it."When you're an entrepreneur and you're in control, you can you can shape how the business looks." â Miriam Airington-Fisher
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike MorseThe Game-Changing Attorney Podcast with Michael MogillAbout Miriam Airington-Fisher: Miriam is a lawyer, firm owner, speaker, and best-selling author. She started a practice in 2016 as a new mom in the middle of a divorce, and over the past 8 years has grown it into a 12-person, multi-million dollar firm specializing in immigration and civil rights. Today, she runs the Virginia-based firm, Airington Law, and consults with lawyers and law firm owners who want to build or scale family-friendly law firms. She is the author of Mom's A Lawyer: How to Start a Firm and Take Control of Your Life.
Connect with Miriam Airington-Fisher:
Website: https://airingtonlaw.com/
Website: https://www.momsalawyer.com/
Book: https://www.momsalawyer.com/book
LinkedIn: https://www.linkedin.com/in/lawyer-like-a-mother/
Instagram: https://www.instagram.com/lawyerlikeamother
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Laura Sauter discuss:
What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice.Key Takeaways:
People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. You only know what your brand is when it is reflected to you by those who love you and those who hate you. Dig deep, understand yourself, and be you. That is your biggest differentiator. You donât need everyone as a customer. You just need the right ones."No matter what the company, no matter what the size, I'm still going to go through those core values and help those entities, the person or the firm, understand how they are unique within the plethora of offerings out there." â Laura Sauter
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
The Power of You by Chris MichaelsThe 4-Hour Workweek by Timothy FerrissThe Brand You by Tom PetersAbout Laura Sauter:
Meet Laura Sauter, a seasoned brand expert, educator, and speaker passionate about the power of personal branding. With over two decades of experience in brand strategy and design, Laura empowers entrepreneurs, non-profits, and seasoned company founders to navigate growth, transition, and conflict with confidence.
Laura's expertise lies in strategic brand positioning, naming, corporate identity, and associated marketing. She has consulted for multinational corporations such as Fidelity, Biogen, and TJX, as well as numerous small and mid-sized companies across New England and nationwide.
As a dynamic speaker and educator, Laura shares actionable insights and strategies to help individuals and businesses amplify their personal brands. Her approach combines precision, creativity, and empathy to drive tangible results in today's competitive landscape.
Whether you're looking to enhance your personal brand or elevate your company's identity, Laura Sauter is your trusted partner in achieving lasting impact and success.
Connect with Laura Sauter:
Website: https://agencybel.com/
LinkedIn: https://www.linkedin.com/in/laura-sauter-58a341/
LinkedIn: https://www.linkedin.com/company/agency-bel/
Twitter: https://twitter.com/agencybel
Facebook: https://www.facebook.com/laura.sauter.5/
Facebook: https://www.facebook.com/agencybel
Instagram: https://www.instagram.com/designerlulu/
Instagram: https://www.instagram.com/agencybel/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and David Aaronson discuss:
Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making.Key Takeaways:
Sales has changed from hard selling to consultant selling. There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of expertise?Look at what your competitors are doing and be an authority against those competitors. If they are creating lots of content online, you should be as well to compete with them. Do your research on those you want to build relationships with to create unity with something beyond the superficial."Just because the seven principles are there, doesn't mean they're going to happen naturally, you have to affect them." â David Aaronson
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
ProVisors: https://www.provisors.com/HubSpot: https://www.hubspot.com/Thinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555Yes! By Robert B. Cialdini: https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416570969About David Aaronson:
As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes. We are dedicated to demonstrating how to utilize the 7 PoPs not just for marketing and sales, but for everyday decisions we all make. We utilize insights from both Robert Cialdini, Ph.D. author of Influence, the Psychology of Influence and Daniel Kahneman, Ph.D. winner of the Nobel Prize in Economics and author of Thinking, Fast & Slow.
Connect with David Aaronson:
Website: https://www.digitalinbound.com/
Email: [email protected]
Phone: 323-428-2015
LinkedIn: https://www.linkedin.com/in/davidcaaronson/
LinkedIn: https://www.linkedin.com/company/digital-inbound/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Sarah Victory discuss:
Building your business without imploding. What to focus on whether youâre running a small or large firm.The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations.Key Takeaways:
Become better in the face of hard challenges. Donât wish your challenges were easier when you can get stronger. You can find great people, but you have to dare to do it. Do something brave every day to grow your business. Hire somebody before you think you need them. You can also look for people outside of the US and are not constrained by only those in your area.At speaking engagements, connect with people before and after. Network, connect, build relationships, and show your expertise."I believe there's a form of marketing for everybody. And that usually is something you love to do." â Sarah Victory
Take the BE THAT LAWYER challenge at Fretzin.com!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Finding Your Own North Star by Martha BeckAbout Sarah Victory: CEO of The Victory Company & international best-selling Author, Sarah Victory, has spoken to over 3000 distinguished audiences, including 3 œ million people, in Europe, the US, and South America, and is sought after for popular Podcasts, and TV and Radio Shows.
She is the author of Double Your Business in One Year or Less! and Do Something Brave Every Day.
Connect with Sarah Victory:
Website: https://www.thevictorycompany.com/
Email: [email protected]
Book: How to Be Powerful: Insider Secrets to Brilliant Leadership, Sales, and Speaking
YouTube: https://www.youtube.com/@inspiringvictory
LinkedIn: https://www.linkedin.com/in/sarahvictory/
Facebook: https://www.facebook.com/sarahvictory/
Instagram: https://www.instagram.com/inspiringvictory/
Connect with Gary Johnson:
Website: j2marketingconsultants.com
Email: [email protected]
LinkedIn: linkedin.com/in/j2marketingconsultants
Twitter: twitter.com/j2consultants
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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