Afleveringen
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In this episode, Steve Fretzin and Seth Price discuss:
Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital venturesKey Takeaways:
Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time.
"If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." â Seth Price
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Ready to go from good to GOAT in your legal marketing game? Donât miss PIMCONâwhere the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age.
Connect with Seth Price:
Website: https://pricebenowitz.com/
Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364
LinkedIn: https://www.linkedin.com/in/sethprice
Connect with Steve Fretzin:LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Claire Parsons discuss:
Integrating mindfulness into high-pressure professional environmentsNavigating mental health challenges while maintaining demanding careersRethinking traditional views on business development for introvertsBuilding emotional resilience and clarity through intentional daily practicesKey Takeaways:
Starting with just one minute of daily meditation can create subtle but lasting shifts in emotional regulation, clarity, and resilience under pressure.Mindfulness doesnât eliminate stress but reshapes how itâs processed, making space for more grounded decisions and healthier coping habits.Emotional regulation skills gained through meditation reduce fear of rejection, making business development feel less risky and more authentic.Practices like breathwork, body scans, and loving-kindness help professionals stay centered during conflict, reconnect with purpose, and act from intention rather than reactivity.
"A lot of law practice involves a gut check⊠and you have to consistently check in with your values to make sure you're representing your client as best you can." â Claire Parsons
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Ready to go from good to GOAT in your legal marketing game? Donât miss PIMCONâwhere the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
About Claire Parsons: Claire E. Parsons is a Cincinnati-based attorney practicing in school law, employment law, and litigation. In addition to her legal work, she teaches mindfulness and compassion to lawyers and professionals and frequently shares her insights on these topics through her blog, Brilliant Legal Mind, and her published books. Claire draws on both personal experience and formal training to make mindfulness practices accessible, practical, and effective for busy professionals. Her work blends deep legal expertise with a commitment to well-being, helping others find clarity and resilience in high-pressure environments.
Connect with Claire Parsons:
Website: https://brilliantlegalmind.com/ & https://www.brickergraydon.com/team/claire-parsons
Book: How to Be a Badass Lawyer: https://www.amazon.com/How-Badass-Lawyer-Development-Mindfulness/dp/B0BLQYNBXZ
LinkedIn: https://www.linkedin.com/in/claireeparsons/ & https://www.linkedin.com/company/bricker-graydon/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Zijn er afleveringen die ontbreken?
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In this episode, Steve Fretzin and Shireen Hilal discuss:
Navigating modern law firm strategy in a rapidly evolving legal marketImproving internal operations and team culture to boost law firm performanceEnhancing client engagement and retention amid budget constraintsLeveraging cross-selling and business development tactics within law firmsKey Takeaways:
Law firms that prioritize understanding and responding to their clients' future needs instead of mirroring competitors can unlock unique opportunities for differentiation and growth.Clear and value-based billing practicesâpaired with proactive scope, time, and budget alignmentâare essential to reinforcing client trust and maintaining healthy payment cycles.Structured programs like internal expert briefings and strategic client lunches can make cross-selling more natural and effective by focusing on solving client problems rather than pitching services.Communicating pricing changes with context and care rather than through generic finance memos helps strengthen client relationships and reinforces long-term loyalty."The problem with obsessing about your competition instead of your clients is that, if you do, you are almost, by definition, falling in the middle. So the better way to get ahead, I think, is to be client-obsessed." â Shireen Hilal
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
About Shireen Hilal: Shireen is the CEO of Maior, a boutique consultancy that helps law firms with their pain points and plateaus with strategic and operational support, ranging from go-to-market solutions and profitability programs to process improvement and enhancing employee engagement.
Before starting Maior, Shireen spent a decade practicing at AmLaw100 firms and then had the privilege of serving in several executive roles: COO of a national law firm (where she increased revenue by 20%, profits per partner by 30%, and achieved "best place to work" accolades), pivoting strategy and operations for enterprise firms (KPMG and BDO), and building out the growth division of a communications consulting firm.
Through Maior, she now helps growing firms skyrocket, early-stage firms maintain their "special sauce" as they scale, and mature firms with a fresh perspective.
Shireen also serves on the advisory board of a Top 100 accounting and advisory firm and writes a quarterly column for Law360 answering law firm leaders' questions.
Connect with Shireen Hilal:
Website: https://www.maiorconsultants.com/
LinkedIn: https://www.linkedin.com/in/shireenhilal/ & https://www.linkedin.com/company/maior-consultants/
Connect with Steve Fretzin:LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Christopher Anderson discuss:
Urgency and intentionality in how professionals approach time and life decisionsOperational and structural challenges faced by small and large law firmsPersonal clarity and value-driven goal setting in legal careersMisalignment between perceived business needs and actual areas for growthKey Takeaways:
Many law firms suffer from an inefficient cycle of over-marketing when caseloads are low, followed by frantic hiring when they surge, resulting in chronic instability.The most common and damaging mistake lawyers make is hiring help in areas they enjoy, rather than where they truly lack capability, such as fixing the "butterfly stroke."True work-life alignment comes from clearly defining three things: how much income you need, how much time you're willing to trade for it, and what you're trying to accomplish personally and professionally.Holding on to underperforming team members not only hurts your business but also deprives them of the opportunity to thrive elsewhere, and it's often best addressed through a third-party assessment."Too many people just go after the money, and then they realize, okay, Iâm trading time for money. So the more money I want, the more time I trade, and that leads to misery." â Christopher Anderson
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
About Christopher Anderson: Christopher T. Anderson is a lifelong entrepreneur and attorney with a deep passion for helping law firm owners build practices that align with their goals, values, and vision. With nearly 30 years of experience, he draws from both wins and lessons learned across his venturesâincluding New Leaf Family, AndersonDodson, and Sunnyside Services, where he remains actively involved.
Known for testing every strategy on his firm before advising others, Christopher combines business acumen, legal insight, and a pilotâs clarity of focus to help law firm owners take control of their time, teams, and trajectoryâon their terms.
Connect with Christopher Anderson:
Website: http://www.sunnysidelaw.com/
Email: [email protected]
Show: Un-Billable Hour: https://podcasts.apple.com/us/podcast/un-billable-hour-business-management-strategies-for/id335971413
LinkedIn: https://www.linkedin.com/in/lawfirmbusiness/ & https://www.linkedin.com/company/sunnysidelaw
Twitter: https://x.com/LawFirmBusiness
Facebook: https://www.facebook.com/NewLeafFamily
Instagram: https://www.instagram.com/newleaf.family/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Adam Ouellette discuss:
The long-term impact of unmanaged stress in the legal professionShifting from reactive to responsive behavior in work and lifeThe necessity of integrating systems, organization, and delegation in law practicesExploring effective breathing and mindfulness practices for emotional regulationKey Takeaways:
Most lawyers suffer from nervous system dysregulation due to chronic stress, which leads to physical symptoms like migraines, arrhythmia, and burnout.Heart-focused breathing, specifically the âQuick Coherenceâ method, can physiologically shift the body from fight-or-flight into healing mode in just minutes.Using modern legal tech tools like CRMs, automation software, and client management systems can drastically reduce workload and prevent burnout, but most lawyers resist adopting them.Implementing micro-pauses every 50 minutes for breathwork and short breaks can significantly reduce mental fatigue and boost long-term performance.
"It's so critical that lawyers start to quiet their mind and regulate their nervous systems, because if you don't, you're gonna hit a wall at some point in your practice, and you're not gonna like it. Most people won't change until they have to." â Adam Ouellette
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
About Adam Ouellette: Adam Ouellette, Esq. is a former law firm owner turned transformational consultant for lawyers. With over 28 years of experience in the legal field, Adam now helps law firm owners eliminate stress, increase productivity, and build balanced, fulfilling practices. He is the creator of Esquire Academy, the Stress Less Plus course for lawyers, and author of Raising the Bar â Turning a Law Career You Hate Into a Life You Love, In or Out of the Law. His new book, Transform Your Law Firm, Transform Your Life, will be published later this year. Adam specializes in law firm growth, time management for lawyers, lawyer wellness, and stress reduction for attorneys.
Connect with Adam Ouellette:Website: http://adam.law/
Raising The Bar by Adam Ouellette: https://www.amazon.com/Raising-Bar-Turning-Career-Hate-ebook/dp/B00I9K1J58
Twitter: https://twitter.com/AdamJOuellette
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/adamjouellette/
Facebook: https://www.facebook.com/esquireacademy
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Viki Johnston discuss:
Navigating the transition from individual contributor to effective leaderDeveloping communication skills that foster trust and clarityUnderstanding how mindset and self-awareness shape professional successUsing behavioral tools to improve collaboration and team dynamicsKey Takeaways:
Role-playing in training helps managers safely practice difficult conversations, allowing them to fail, debrief, and improve without real-world consequences.Poor listening is a critical leadership flaw; most people are merely waiting to talk instead of truly hearing others, especially in virtual settings.Paraphrasing not only shows active listening but also gives the speaker space to correct misunderstandings, reducing conflict and enhancing clarity.Undervaluing your services, often due to internal narratives or low self-worth, can hurt both your business and client relationshipsâa lesson learned after undercharging for years.
"We think we can multitask. We really canât. We canât think and listen to somebody at the same time." â Viki Johnston
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
About Viki Johnston: Viki Johnston is an entrepreneur, Training Consultant with over 25 years of her career dedicated to professional training. She designs and delivers soft skills classroom training that is customized to a clientâs exact requirements, across a range of subjects. Her in-depth knowledge of Customer Service and Business Management allows Viki to provide an exceptionally high level of learning facilitation and consultancy across a wide range of industries.
Viki is British, a Master Practitioner of NLP (Neuro-Linguistic Programming), DiSC certified, and Certified in Applied Improvisation. She currently lives in Irvine, Southern California, with her husband and daughter. She is a self-confessed lifelong learner with a passion for helping others experience light bulb moments and achieve their own goals.
Connect with Viki Johnston:
Website: https://www.exelorate.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/vikijohnston/
Facebook: https://www.facebook.com/vikiajohnston
Instagram: https://www.instagram.com/exelorate2015/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. -
In this episode, Steve Fretzin and Ben Chiriboga discuss:
Career reinvention for lawyers beyond traditional legal rolesRelationship-building as a foundation for personal and professional successInternal mindset shifts needed for meaningful career growthFear as a driving force behind both success and stagnationKey Takeaways:
Building a sustainable legal career requires deliberately cultivating professional relationships rather than relying on coincidence or default connections.Success in and beyond law depends not only on delivering excellent work but also on ensuring others perceive the value of that work.Many lawyers unknowingly use fear to fuel perfectionism or people-pleasing behaviors, which ultimately leads to emotional burnout and professional dissatisfaction.Embracing authenticity and aligning your work with personal strengths creates more meaningful opportunities than following narrow conventional paths.
"Some way, somehow you're going to have to face your fear. Either reality will come crashing on you, or... you work with the fear... but there's no getting around it." â Ben Chiriboga
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
This Legal Life: https://podcasts.apple.com/us/podcast/this-legal-life-lessons-learned-from-a-life-in-legal/id1679451845
About Ben Chiriboga: Ben Chiriboga is a lawyer turned legal technology executive at Nexl, an all-in-one legal CRM that helps lawyers, marketers, and business development professionals turn their growth ambitions into action.
Alongside his work at Nexl, Ben speaks, writes, and podcasts about the evolution of legal careers. A seasoned conference speaker, Ben presents to legal professionals around the world about the future of law.
Check out Benâs podcast, This Legal Life, where he interviews legal professionals about their lives in legal.
Connect with Ben Chiriboga:
Website: https://nexl.cloud/
LinkedIn: https://www.linkedin.com/in/benchiriboga/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Nick Augustine discuss:
Authenticity in legal careers and professional identityBranding, marketing, and business development in lawCareer reinvention through personal values and experienceThe connection between human storytelling and client trustKey Takeaways:
Lawyers should humanize their brand by sharing personal interests (e.g., hobbies, family life) on social media to create relatability and trust with clients.Many attorneys fail at marketing because they attempt to outsource it without contributing their personality or narrative, which is what really attracts referrals.To identify your authentic brand, listen closely to client compliments and peer feedbackâthese often reveal your true differentiators.Attorneys overly dependent on digital marketing (like Google ads) should step back and re-engage in grassroots relationship-building to avoid a fragile business model.
"Your brand is how people know you, who are the types of people who call you, who are the types of law firms who give referrals to you, who you are, differentiated among the others in the community." â Nick Augustine
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
The Joe Rogan Experience: https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272
About Nick Augustine: Nick Augustine is a lawyer who doesn't practice law and instead launched a digital marketing agency in 2005 to create the best content for lawyers and business professionals.
Connect with Nick Augustine:Website: https://lonestarcontentmarketing.com/
LinkedIn: https://www.linkedin.com/in/nickaugustinetx/ & https://www.linkedin.com/company/2884978/
Facebook: https://www.facebook.com/JohnNicholasAugustineJD
Connect with Steve Fretzin:LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Howard Ankin discuss:
The strategic use of media and marketing in legal servicesThe evolving role of lawyers in both legal practice and business developmentBuilding personal and firm-wide brand equity in competitive industriesAdapting to modern client behaviors and expectationsKey Takeaways:
Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.Use traditional and digital media together to reinforce brand recognition, especially by being present where your audience already is.Develop deep professional relationships by aligning your identity and messaging with authenticity, so clients know exactly who you are and what to expect.Stay current on technology and regulations impacting outreach, but avoid tactics that risk client privacy or cross ethical lines."Thereâs no question that the success of any lawyer, anywhere and anytime, comes from having and associating with great people." â Howard Ankin
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
About Howard Ankin: Howard Ankin is the principal owner of Ankin Law, a leading Chicago-based firm he co-founded with his father in 1997. A third-generation attorney, Howard has deep roots in the legal community and longstanding relationships with many clients. Ankin Law has grown to become one of Illinois' largest filers of injury and workersâ compensation cases, supported by over 90 attorneys and staff. Howard is also a recognized legal leader and active community member, serving on multiple legal boards and earning numerous professional honors.
Connect with Howard Ankin:
Website: https://ankinlaw.com/
Phone: 3126000000
LinkedIn: https://www.linkedin.com/in/howard-ankin-9671743/ & https://www.linkedin.com/company/ankin-law/
Twitter: https://x.com/ankinlaw
Facebook: https://www.facebook.com/AnkinLawOffice/
Instagram: https://www.instagram.com/ankinlaw/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Cecilia Poullain discuss:
The intersection of personal transformation and professional identityNavigating and overcoming fear through self-expressionThe power of storytelling in reclaiming oneâs voiceShifting from traditional career paths to more authentic, purpose-driven livesKey Takeaways:
To overcome fear of public speaking or visibility, engage in practices like vocal training or performance-based activities that reconnect you with your physical voice and sense of self-expression.Before pursuing a major career opportunity, reflect deeply on whether the role aligns with your true values and identity, rather than simply accepting it based on prestige or external validation.Avoid falling into perfectionism by giving yourself permission to make mistakes, take small experimental steps, and speak up even when your contribution feels imperfect or incomplete.Create intentional professional communities where you can actively contribute, connect with aligned individuals, and develop visibility, rather than waiting passively for recognition or advancement."âA real destroyer of confidence is perfectionism." â Cecilia Poullain
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Rebel Ideas by Matthew Syed: https://www.amazon.com/Rebel-Ideas-Power-Diverse-Thinking/dp/1473613949
About Cecilia Poullain: Cecilia Poullain is a certified executive coach and former finance lawyer who helps women in law make partner and lead with confidence. Qualified in Australia, the UK, and France, she brings decades of legal experience to her work coaching female lawyers on the path to partnership.
Cecilia supports women in building confidence, navigating firm politics, and developing a strong client base to succeed at the highest levels. Through her 1:1 coaching, Pathway to Partnership program, and Firm Women breakfasts in Paris, she empowers women lawyers to rise, lead, and drive change in the legal profession.
Connect with Cecilia Poullain:
Website: https://www.ceciliapoullain.com/
LinkedIn: https://www.linkedin.com/in/ceciliapoullain
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Mark Murphy discuss:
The challenges and nuances of hiring the right talent for law firmsThe critical distinction between attitude and skills in recruitmentHow leadership traits can hinder effective hiring decisionsPractical strategies for improving the legal hiring and interview processKey Takeaways:
Eighty-nine percent of new hires fail due to attitude issues like entitlement or resistance to feedback, not because of technical skill gaps, showing why firms must prioritize attitude in hiring.Top-performing teams rely on five key rolesâdirector, trailblazer, harmonizer, achiever, and stabilizerâeach providing distinct behavioral strengths that drive success.Interviewers can quickly spot problem solvers by asking about a past mistake and seeing if the candidate naturally explains how they resolved it without prompting.High performers use first-person and past-tense language when describing real experiences, while weaker candidates rely on vague, hypothetical answers using second-person phrasing."I always tell leaders this: ironically, the better the leader you are, often the worse hirer you are, because you have to dial down your natural optimism and desire to see everybody be great." â Mark Murphy
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Think Again by Adam Grant: https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107
About Mark Murphy: Mark Murphy is a New York Times bestselling author whose groundbreaking book Hiring for Attitude has transformed the way companies hire and build high-performing teams. His pioneering research revealed that nearly half of new hires fail within 18 months â and a staggering 89% of those failures result from attitude, not a lack of skills. His insights have reshaped hiring strategies for Fortune 500 companies, fast-growing startups, and government agencies worldwide.
Connect with Mark Murphy:
Website: https://www.leadershipiq.com/
Book: Hiring for Attitude: https://www.amazon.com/Hiring-Attitude-Revolutionary-Recruiting-Tremendous/dp/1259860906
LinkedIn: https://www.linkedin.com/in/markamurphy/ & https://www.linkedin.com/company/leadership-iq/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Susie Pontefract discuss:
Evolving leadership across generational landscapesEmbedding purpose-driven organizational strategiesBuilding cultures of human potentialPersonal values shaping leadership impactKey Takeaways:
Leadership requires letting go of ego and creating intentional space for others to step in, lead, and grow through a foundation of trust, mutual respect, and genuine empowerment.Effective leaders must prioritize understanding and supporting their team's holistic development by recognizing individual potential, nurturing personal growth, and creating environments that transcend traditional workplace boundaries.Organizations should transform their approach from treating employees as human capital to cultivating human potential by embracing each individual's unique strengths, aspirations, and capacity for meaningful contribution.Successful leadership demands continuous learning, deep empathy, and adaptive strategies that bridge generational differences, foster inclusive communication, and create collaborative environments where diverse talents can flourish."If you want to be a rainmaker out there doing your own thing, then give your people the power to get the rest of it done and make sure you're giving them the kudos and credit when they do." â Susie Pontefract
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Good Boss, Bad Boss by Robert I. Sutton: https://www.amazon.com/Good-Boss-Bad-Learn-Worst/dp/0446556076
About Susie Pontefract: Susie is a dynamic and results-oriented leader and mentor with over 20 years of demonstrated success in strategic leadership, team management, and value delivery across a wide range of industries and company sizes. She is recognized for empowering teams, inspiring leaders, and building strong, collaborative partnerships across all organizational levelsâfrom front-line employees to executives, board members, and external stakeholders. As the founder of Cohearence Consulting, Susie is dedicated to helping small to mid-sized companies strengthen their organizations through cohesive strategies, aligned teams, and exceptional execution.
Connect with Susie Pontefract:
Website: co-hear-ence.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susiepontefract/ & https://www.linkedin.com/company/cohearence-consulting
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and John Morgan discuss:
Business growth and scaling strategiesImportance of partnerships and accountabilityTechnological innovation in professional servicesEntrepreneurial mindset and visionKey Takeaways:
Successful businesses balance proactive growth (âcatching fishâ) with strong operations (âcooking fishâ) for sustained efficiency.Clear, data-driven systems with dashboards and accountability can transform culture and boost individual and team performance.AI adoption should be cautious, tested, and iterative, with room for learning from early-stage mistakes.Long-term resilience requires financial reserves, backup strategies, and readiness for unpredictable âBlack Swanâ events."What 'Only the Paranoid Survive' means is: be aware. Do [not just walk] down the street with blinders on and not see it coming, because it can come from anywhere. A problem can come from anywhere, and so you just have to be prepared." â John Morgan
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
The Black Swan by Nassim Nicholas Taleb: https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X
About John Morgan: John Morgan moved to Central Florida as a teen and was forever changed when his brother Tim was paralyzed while working at Disney and mistreated by both the company and legal system, inspiring him to fight for the powerless and seek justice against big corporations. He earned his law degree from the University of Florida in 1983 and, with his wife Ultima, founded Morgan & Morgan in 1988; over 34 years, it became the nationâs largest injury law firm, recovering over $13 billion for 300,000+ clients. John authored two books â You Canât Teach Hungry and You Canât Teach Vision â reflecting the principles behind his success, and heâs also a political advocate and philanthropist supporting marijuana reform, minimum wage increases, and aid for abuse survivors and the hungry.
Connect with John Morgan:
Website: https://www.forthepeople.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/johnmorganesq/
Twitter: https://x.com/johnmorganesq
Facebook: https://www.facebook.com/JohnMorganESQ
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Gerard Virga discuss:
Navigating emotional complexity and client crises in family lawEvolving business development practices in solo and small firm legal settingsExpanding legal services through education, technology, and content creationManaging personal and professional balance to prevent burnout in law practiceKey Takeaways:
Direct, relationship-focused communicationâsuch as sharing personal contact infoâcan build trust, drive referrals, and deepen client loyalty.Implementing educational tools like AI videos and podcasts helps clients understand legal processes and significantly lowers their anxiety.Developing and signing a litigation strategy plan early in the case helps align client expectations, reduces unnecessary conflict, and clarifies legal goals.Carefully qualifying clients based on emotional stability and willingness to follow advice helps reduce burnout and improve case outcomes."If we don't alleviate that pressure early, we don't answer those questions, we don't get to the root of the problems, then it's going to fester." â Gerard Virga
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
The Game Changing Attorney by Michael Mogill: https://www.amazon.com/Game-Changing-Attorney-Competition-Obvious-ebook/dp/B07JWGX3YB
About Gerard Virga: Gerard Virga is a seasoned family law attorney and the founding partner of The Virga Law Firm, where he leads a team of dedicated legal professionals across offices throughout Florida. With a passion for advocating for families during lifeâs most challenging transitions, Gerard has built a firm known for its commitment to excellence, personalized client care, and aggressive representation in family law matters.
Connect with Gerard Virga:
Website: http://www.thevirgalawfirm.com/
Phone: 850-818-0236
Show: The Florida Family Law Attorney Podcast: https://podcasts.apple.com/us/podcast/the-florida-family-law-attorney-podcast/id1799493137
LinkedIn: https://www.linkedin.com/in/gerard-virga-006a9263/ & https://www.linkedin.com/company/thevirgalawfirm
Twitter: https://x.com/TheVirgaLawFirm
Facebook: https://www.facebook.com/gerard.virga.5 & https://www.facebook.com/virgalawfirm/
Instagram: https://www.instagram.com/thevirgalawfirm/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Tim Sawyer discuss:
Mentorship and mastermind groups as catalysts for professional growthUniversal business models shaping success across industries including legalEmotional authenticity as a foundation for impactful branding and client engagementDiscomfort as a necessary stage in the journey toward meaningful progressKey Takeaways:
Professionals who admit their blind spots and join mastermind groups grow faster by learning from shared experiences and direct peer feedback.The simple model of finding, converting, and keeping clients consistently drives growth across industries, including legal.Lawyers who lead with authenticity, such as personal storytelling or community involvement, build trust and stronger emotional resonance.Intentional preparation and embracing discomfort during networking lead to better conversations, more opportunities, and long-term business impact."AI will not replace lawyers, but lawyers who are using AI are definitely going to have an impact on lawyers who donât." â Tim Sawyer
Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakersâ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard: https://www.amazon.com/Who-Moved-My-Cheese-Mazing-ebook/dp/B004CR6AM4
About Tim Sawyer: Tim is a two-time Inc. 500 co-founder with two successful private equity exits, a professional speaker, and an expert in business sales and growth strategies. As EVP of Sales and an investor at FasterOutcomes, he helps law firms leverage AI-powered legal intelligence to drive efficiency and profitability. With a strong background in digital marketing, Tim has led high-performing sales teams and scaled businesses through innovative strategies. He is also the host of the Legal Keys podcast, where he explores the intersection of law, technology, and firm success.
Connect with Tim Sawyer:
Website: http://www.fasteroutcomes.com/
Email: [email protected]
Show: Legal Keys: https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308
LinkedIn: https://www.linkedin.com/in/sawyertim/ & https://www.linkedin.com/company/faster-outcomes/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Tyson Mutrux discuss:
The importance of cultivating the right mindset for professional growthBuilding and scaling a law firm through strategic hiring and systematized operationsThe power of networking and targeted referrals in developing a legal practiceUtilizing peer groups, coaching, and mentorship as tools for continuous improvementKey Takeaways:
Mindset is the number one limiting factor for lawyersâwithout overcoming mental barriers, no strategy will work, even with a step-by-step million-dollar blueprint.Many law firms suffer from cash flow problems because lawyers pull too much money from the business too early, preventing reinvestment and sustainable growth.Effective hiring requires a thorough, systematized processâusing tools like Zoho Recruit and strategies like âtopgradingâ ensures better long-term talent fit and retention.Networking should be laser-focusedâmeeting with professionals who are in a direct position to send targeted referrals, like volume PI firms or chiropractors, yields better ROI than general networking."You can ruin a good hire just by having bad processes or no processes." â Tyson Mutrux
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Modern Wisdom Podcast by Chris Williamson: https://podcasts.apple.com/gb/podcast/modern-wisdom/id1347973549
About Tyson Mutrux: Tyson Mutrux is the owner and managing partner of Mutrux Firm LLC, a personal injury law firm based in St. Louis and Columbia, MO. He is also the co-founder and owner of Maximum Lawyer, a community where law firm owners connect, collaborate, and grow their firms.
Connect with Tyson Mutrux:
Website: http://www.maximumlawyer.com/
LinkedIn: https://www.linkedin.com/in/tysonmutrux/ & https://www.linkedin.com/company/maximum-lawyer
Facebook: https://www.facebook.com/groups/maximumlawyer
Instagram: https://www.instagram.com/maximumlawyer/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Greg Eisenberg discuss:
How law firm business models are quickly shifting due to tech and market forcesWhy branding and visibility are critical for firms of any sizeWays small and solo firms can compete with major legal playersHow legal entrepreneurship is evolving through collaborationKey Takeaways:
Small law firms can remain competitive by joining collectives that centralize branding, marketing, and operational tools while allowing them to retain full ownership of their businesses.Repeating a strong personal brand message through short-form video content across the right platforms helps attorneys become top-of-mind in their niche.The most effective business development strategy combines strong referral networks and relationship-building with a smart digital advertising approach.Law firms must stop treating marketing as a standalone fix and instead adopt a unified strategy that integrates operations, technology, finance, and client experience for long-term success."They say they don't teach business in law school. I went to business school. They don't teach business in business schoolâit didn't make a huge difference. There's just some stuff they can't prepare you for." â Greg Eisenberg
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
The GaryVee Audio Experience: https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684
About Greg Eisenberg: Gregory Eisenberg won the award for âWorst (or Best) Doppelgangersâ thanks to his resemblance to Beaker, Shaggy, and Screech. A failed comedian and worse political candidate, he found his calling helping law firms grow. With 10+ years in marketing, heâs worked with brands like Cinnabon, Carvel, and major universities. After starting LegalEase Marketing, he realized firms needed more than leadsâthey needed infrastructure. That led to Ready Firms, built to help small firms scale and stay competitive.
Connect with Greg Eisenberg:
Website: https://readyfirms.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/gregoryseisenberg/ & https://www.linkedin.com/company/readyfirms/
Facebook: https://www.facebook.com/readyfirms
Instagram: https://www.instagram.com/readyfirms
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Lindsey Busfield discuss:
The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagementKey Takeaways:
SEO can be a game-changer, but only for firms in the right geographic and competitive conditionsâothers should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and deep community alignment.Choosing the right clients is just as important as hiring the right team, because poor client fit leads to burnout, financial issues, and strained relationships.Website platforms should match your marketing goals, with WordPress offering the best SEO flexibility, while simpler tools like Squarespace are fine for credibility-focused sites."I have never talked to a lawyer who has said, 'Yes, I am getting half of my caseload through social media because it's so great.' That being said, social media can be really helpful as part of a grassroots campaign." â Lindsey Busfield
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
Intaker: https://intaker.com/
LinkedIn Tutorial for Business Development: https://www.youtube.com/watch?v=0EWfLRtUL0g
About Lindsey Busfield: Lindsey Busfield is a leading legal marketing expert and recognized industry disruptor, featured in publications like Benzinga, USA Today, and Attorney at Law Magazine. As Vice President and partner at Optimize My Firm, she has helped dozens of law firms boost revenue through strategic SEO and content marketing.
Connect with Lindsey Busfield:
Website: http://www.optimizemyfirm.com/
Show: Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987
LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ & https://www.linkedin.com/company/optimizemyfirm
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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In this episode, Steve Fretzin and Jody Glidden discuss:
The evolution and growing impact of AI in professional servicesChallenges lawyers face in client relationship managementThe limitations and future of traditional CRMsStrategies for maintaining and expanding client relationshipsKey Takeaways:
43% of clients leave law firms not because of service quality but due to poor communication and lack of follow-up.AI-powered tools like Postilize can monitor relationship gaps and generate personalized outreach suggestions for lawyers to approve and send.Keeping in touch with clients through relevant life or business events â like promotions, layoffs, or funding rounds â can significantly boost retention and trust.Many lawyers miss business opportunities by failing to engage multiple contacts ("multi-threading") within a clientâs organization, risking total loss when one contact departs."If you can ever move [a relationship] to personal, I think then youâve probably got them for life." â Jody Glidden
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Thank you to our Sponsor!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
About Jody Glidden: Jody Glidden is a seasoned entrepreneur, AI innovator, and the driving force behind Postilize, an AI-powered business development platform for professional services firms. With over two decades in tech, he's best known as the founder of Introhive, which he scaled to a $500 million valuation, delivering 40x returns for early investors. Under his leadership, Introhive grew to over 250,000 users at firms like PwC, Deloitte, DLA Piper, and Baker McKenzie. At Postilize, Jody applies his expertise in CRM, ERM, and AI automation to tackle challenges like missing relationship data, manual processes, and inconsistent client engagement. He integrates Generative AI and real-time event detection to craft personalized outreach and drive scalable relationship management, retention, and client acquisition.
Connect with Jody Glidden:
Website: https://www.postilize.com
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/jodyglidden/ & https://www.linkedin.com/company/postilize/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Kyle Hebenstreit discuss:
The evolving legal industry landscape due to institutional capital and Big Four involvementRising competition and channel fragmentation in legal marketingStrategic marketing approaches tailored to client personas and firm typesOperational and budgetary decisions that influence long-term law firm growthKey Takeaways:
Private equity and institutional capital are transforming the legal industry, creating new acquisition and exit opportunities for small, consumer-facing law firms.Social media platforms like LinkedIn and Meta hold high potential for law firms, yet are underutilized, especially with organic content for referrals and paid campaigns for brand awareness.Law firms should begin their marketing strategy by analyzing successful recent clients and understanding how they found them before setting a marketing budget.When choosing a marketing partner, inquire about client-to-manager ratios, review actual KPIs, and check references, much like when hiring a full-time employee."If you're staying top of mind for your professional network... you can help augment referral traffic that way." â Kyle Hebenstreit
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsor!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session nowâlet's make this your breakout year: https://fretzin.com/
Episode References:
The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205
About Kyle Hebenstreit: Kyle Hebenstreit is the Chief Executive Officer of PracticeMadePerfect (PMP), where he leads a team dedicated to helping law firms grow through tailored, data-driven marketing solutions. With nearly 20 years of experience across consulting, media, and entrepreneurship, Kyle brings a strategic mindset and a passion for client success. Before joining PMP, he held leadership roles at Deloitte Consulting, Skydance Productions, and served as an Entrepreneur in Residence at NextGen Growth Partners.
Connect with Kyle Hebenstreit:
Website: http://www.pmpmg.com/
Email: [email protected]
Phone: 3174109640
LinkedIn: https://www.linkedin.com/in/hhebenstreit/
& https://www.linkedin.com/company/pmpmg
Facebook: https://www.facebook.com/pmpmg
Instagram: https://www.instagram.com/pmpmarketinggroup/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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