Afleveringen
-
Transitioning into a leadership position presents many challenges with both mindset and strategy. It is especially challenging for those who tend to âdo it allâ in their businesses or who are natural people pleasers. In this episode, Kari Lotzien discusses the common fears associated with stepping into leadership roles and offers practical advice for small business owners on how to build sustainable and scalable businesses by stepping into true leadership. Highlights include insights into the Anchored Leadership Academy and personal anecdotes that underline the importance of transitioning from a solopreneur to a leader.
Topics Covered:
Identifying and overcoming fears in leadershipInsights into the Anchored Leadership AcademyMoving toward confidence as a leaderPersonal journey from solopreneur to leaderThe importance of making decisions and learning from the dataTransitioning from doing to leadingLeave a legacy in your communityWork with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien
-
In this episode, Kari explores the pivotal role of automation in small businesses. Drawing inspiration from a conversation with her grandmother, Kari delves into how technological advancements, particularly automation, can dramatically enhance operational efficiency and scalability in small businesses.
Key Topics Discussed:
Impact of Automation: How automation saves time and allows business owners to focus on core activities.Mindset Shifts Required for Automation: Overcoming the notion that automation is impersonal, expensive and only for larger businesses.Practical Automation Tools: Detailed discussion on essential tools like CRMs, email marketing platforms, scheduling software, and project management systems.Real-Life Examples: Kari shares her personal journey and the transformations she witnessed by integrating automation tools in her business practices.Episode Highlights:
Grandma Lacey's Story: Inspiration drawn from her longevity and adaptation to technological changes.Automation Benefits: Focused on how automation has helped Kari reclaim time and enhance her business operations.Tool Recommendations: Insights into specific tools and software that can streamline various business processes.Resources Mentioned in the Episode:
Anchored Leadership Academy
Flodesk Email Marketing Software - Code for 50% off your first year.
ePlatform - scheduling, CRM, virtual receptionist - Mention this podcastKajabi- online course plaform
Asana - www.asana.comCalendly - www.calendly.com
*Some of the above links are from affiliation programs. I have personal experience with all of these programs and can attest to the benefits of every single one.
Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
Zijn er afleveringen die ontbreken?
-
In this episode of Be The Anchor, I am welcoming Katie Dooley, founder of Paper Lime Creative, a design and branding agency based in Edmonton, Alberta. Katie shares her journey from designing her first brochure at age 11 to founding her own agency and becoming a sought-after brand strategist. The discussion delves into the pitfalls of DIY design, the importance of branding as a business tool, and why a logo should not be so literal. Katie also offers insights into how businesses can differentiate themselves in a competitive market and avoid common branding mistakes. Katie also shares a valuable gift with the audience for a free 30-minute brand assessment.
Key Points covered in this episode :
Katie's Early Passion for DesignUnderstanding Modern BrandingThe Pitfalls of DIY DesignThe Importance of Unique Branding - donât be confused for your competitionCommon Branding MistakesLiteral vs. Conceptual BrandingTargeting the Right AudienceLuxury Branding MisconceptionsThe Role of Branding in Business SuccessBranding as a Business ToolFree Brand Assessment OfferResources and Links:Connect with Katie Dooley:
InstagramLinkedIn Website: www.paperlime.caFree Brand Assessment - add Be the Anchor to the form to let Katie know you heard her hereContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinkedIn: Kari Lotzien -
In this episode, we are tackling the challenging issue of declining revenue and sales. Drawing from real-life experiences and observing the recent closure of major Canadian retailers, I am sharing actionable strategies for small business owners.
Key points include understanding your financials, engaging with your team and customers, analyzing shifts in buyer behavior, and optimizing existing products rather than jumping to new ones. When times are tough, the importance of community support, timely feedback, and proactive measures are integral to getting through i
00:29 When Revenue is Down
02:04 Lessons from a Favorite Company
03:10 Understanding Your Financials
04:40 Common Reactions to Revenue Decline
06:52 Analyzing Buyer Behavior
17:34 Learning from Successful Companies
21:13 Summary and Final Thoughts
Join the Newsletter Community
Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
In this episode, I am sharing the top five hiring mistakes that small business owners often make and how to avoid them. I am drawing from years of coaching with small business owners as well as my own personal mistakes. The consequences of these mistakes can cost business owners both money and valuable time. We discuss the consequences of delaying hiring, attempting to clone oneself, not defining the needed role clearly, creating vague job positions (slumgullion), neglecting to check references, and compromising on hiring standards. Additionally, I share tips on making the hiring process more effective. If you loved this episode, join me for an upcoming workshop on February 19th for recruiting and hiring, offering both direct guidance and group coaching options.
00:00 Introduction: The Biggest Mistake in Hiring
01:17 The Consequences of Delaying Hiring
04:32 Creating a Sustainable Hiring Plan
05:28 Avoiding the Clone Trap
07:35 Defining Your Needs Clearly
10:00 Upcoming Workshop Announcement
11:02 The Importance of Checking References
16:27 Don't Compromise on Hiring
__
REGISTER for Hiring and Recruiting Workshop
Hiring and Recruiting - Workshop ONLYHiring and Recruiting - Workshop PLUS 2 coaching sessionsWork with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
The routine of setting New Year goals and resolutions often ends in disappointment. Initially, I described 2024 as the year of disappointment. After spending time really digging into why I felt that way, I came up with some real reasons behind the common struggles in achieving goals, the necessity of re-evaluating our goals, and the impact of internal and external factors on our success.
In this episode, I am talking about optimization. Dialling in your goals, effective strategies and actions that align with desired outcomes.
Follow along with this episode to explore your own fantastic failures and reassess your goals Finally, explore how you might find support to build a life filled with adventure, value, and freedom without resorting to mere self-deprecation and burnout.
00:00 Introduction and Shocking Statistics
01:53 Personal Reflections and Disappointments
03:20 Understanding the Common Struggles with Goal Attainment
06:29 Reevaluating Goals and Actions
14:50 Optimizing for Success
Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
I am thrilled to welcome Roxann Klepper, a top realtor from central Alberta and a member of the prestigious RE/MAX Hall of Fame. Beyond her success in real estate, Roxanne is a passionate advocate for women creating strong, sustainable businesses and a proactive community builder.
About Roxann:
Grew up in Central Alberta.Not only a distinguished realtor but also a significant figure in supporting women entrepreneurs.Host of the podcast "Brick by Brick," focusing on female entrepreneurship and community building.Episode Highlights:
An Unexpected Path to Real Estate and Entrepreneurship:Transitioned to real estate full-time after reassessing her career and life goals with her husband. Transitioning from a job she loved to embracing a new opportunity in real estateHow Roxann moved into leadership and the wisdom of her mentor
Challenges and Adaptations:Discusses the difficulties of leaving a stable job and adapting to the entrepreneurial lifestyle.Emphasizes the importance of flexibility and the decision to focus on real estate for long-term personal and professional goals.
Mentorship and Growth:The crucial role of mentorship in business development and success.Strategies for transitioning from a conventional job to owning a business.
Entrepreneurship Insights:Insights into the demanding nature of running a business, including the need to excel in various roles.Advice on focusing on high-value tasks and delegating lesser tasks to optimize business operations.
Financial Literacy and Women in Business:The importance of financial literacy, especially for women.Personal anecdotes about the impact of financial education on personal and professional life.
Work-Life Balance and Health Challenges:Roxann shares her recent health challenges and the impact on her business.Strategies for maintaining business continuity during personal crises.Roxannâs journey reflects the resilience and adaptability required to succeed in business. Her story is not just about professional success, but about building meaningful connections and fostering a supportive community.
Contact Roxann Klepper
"Brick by Brick," podcast for more insights on entrepreneurship and community building.Website: roxyk.ca For real estate inquiries or collaborations, Facebook: RoxyKRealEstateInstagram: roxklepperWork with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari LotzienThank you for tuning in! Join us next week for another inspiring episode of "Be The Anchor." Donât forget to subscribe and leave a review if you enjoyed today's discussion.
-
In this episode, Kari guides you through a reflective practice for closing out the year. You are encouraged to come back to your core values, express gratitude, assess your wins, acknowledge challenges, and reflect on your experiences. The episode emphasizes the importance of pausing and resting before setting new goals for 2025. Join in with a journal and your favorite beverage to create space for personal and professional growth.
01:45 Reflecting on Core Values
02:42 Embracing Gratitude
04:52 Celebrating Wins
07:57 Learning from Challenges
11:00 Creating Space for Rest and Renewal
13:45 Conclusion and Looking Ahead
__
Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
In this inspiring episode, Kari Lotzien sits down with Dr. Shahana Alibhai, author, TEDx speaker, family physician, and mental health advocate. Together, they dive into the challenges of balancing high-performance careers and personal well-being, breaking the stigma surrounding mental health, and the simple yet profound practice of joy stretching. Dr. Shahana shares insights from her groundbreaking work with adolescents and her new book, "Feel Better," which is already making waves. This episode is packed with actionable advice for leaders, parents, and individuals striving for better mental health and connection.
Key Points Discussed:The Dual Role of a Mental Health Advocate:Dr. Shahana opens up about her journey from being a mental health professional to becoming a patient herself, battling pure OCD and postpartum struggles.Breaking the Stigma:Insightful discussion on society's varying levels of tolerance for mental health conditions and the importance of vulnerability in leadership and personal life.The Invisible Chalkboard:A metaphor for understanding the visible and invisible challenges people carry, and how leaders can create safe spaces in the workplace.Parenting and Emotional Intelligence:Dr. Shahana shares practical strategies for parents to teach emotional regulation, including the power of âreplayingâ moments with children for better outcomes.Joy Stretching:A transformative concept for finding and savoring moments of joy, especially during busy or challenging times.Mental Health in the Workplace:Addressing the leader's role in setting the tone for emotional health while creating opportunities for connection and understanding among team members.Quotable Moments:âWe do not suffer from a lack of joy, simply a lack of recognizing it.â â Dr. Shahana AlibhaiâYour emotions are not excuses; they are explanations for why you act and react in certain ways.âResources and Links:Dr. Shahana Alibhai's Book: Feel Better (available on Amazon and Audible)Connect with Dr. Shahana Instagram - @thedrshahanaLinkedIn - https://www.linkedin.com/in/shahana-alibhai-feelbetter/Website: websiteEpisode Challenge:Take a moment to practice joy stretching this holiday season. Slow down, engage your senses, and savor the small moments of connection and happiness.
Call to Action:If you enjoyed this episode, donât forget to rate, review, and subscribe to "Be The Anchor" on your favorite podcast platform. Share this episode with someone who needs a little more joy and connection in their life.
-
In this insightful episode, Kari Lotzien, a seasoned business and leadership coach, unpacks the complexities of hiring friends and family members in small businesses. Drawing from personal experiences and her work with clients, Kari provides actionable advice on how to make this sensitive arrangement work while maintaining professional boundaries and fostering business growth.
Whether youâre a small business owner in a close-knit community or simply considering bringing a familiar face into your team, this episode will guide you on navigating the challenges and opportunities involved in hiring and retaining great employees.
Key Topics Discussed:
Mindset Triggers in Hiring Friends and FamilyCommon scenarios leading to these hires: personal compassion or business emergencies.How to step into the CEO role and evaluate decisions objectively.
Keeping the Hiring Process Fair:Importance of treating friends and family like any other candidate.Why resumes, interviews, and reference checks are non-negotiable.Setting equitable standards to ensure a fair workplace.
Defining Roles and Responsibilities:How clear job descriptions and boundaries support healthy relationships.Tips for balancing personal connections with professional expectations.
Navigating Bias and Accountability:Recognizing and mitigating loyalty bias and the halo effect.Establishing systems and metrics to ensure fairness across the team.
Planning for Sticky Situations:Preparing for potential challenges like performance issues or role transitions.The importance of regular assessments and open communication.
Real-Life Examples:Kari shares a personal story about hiring her daughter during a peak business period, highlighting a couple of key strategies to making this work wellKey Takeaways for Small Business Owners:
Treat every hire, friend or family, as a professional decision.Use systems and processes to maintain fairness and protect relationships.Plan ahead for potential issues, including how to handle exits gracefully.Special Offer:
Take the Leadership Style Quiz to discover your strengths and receive personalized strategies and podcast recommendations tailored to your current business stage and your style of leadership.Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari LotzienEnjoyed this episode?
Subscribe and share it with fellow small business owners who might benefit from these insights. Follow Kari on LinkedIn or visit our website for more resources on scaling your business and building a strong team.
-
We are delving into the topic of chronic overthinking, a habit that keeps so many people stuck in inaction. I am sharing my favorite questions that I use when faced with decisions that may trigger overthinking and help me to get clarity. I will also provide you with ideas to prevent decision paralysis in your business. Whether it's a new business opportunity, a potential move, or a change in life direction, this episode offers practical strategies to guide you through chronic overthinking and into action.
Key Topics:
1. Understand Chronic Overthinking and Its ImpactReflect on how chronic overthinking may have impacted your life so farNotice your own tendencies in feeling like you need to have everything figured out before taking the first stepConsider how overthinking may lead to missed opportunities, regrets, and inaction.2. Four Key Questions to Combat OverthinkingThese questions can act as a guide to help you move through decisions and gain clarity for yourself.3. Build Habits to Prevent OverthinkingRecognize triggers and âsticky spotsâ that commonly lead to overthinking.Create routines, systems and habits to take action where it matters most.Kari shares examples from her business experiencesHow we can use systems and processes to manage leadership challengesIdeas to combat overthinking when it comes to sales and marketing reluctance Assess decisions based on data and feedback instead of fear-based overanalysis.4. Celebrate Wins and Maintain MomentumThe importance of pausing to appreciate small wins and milestones.Reinforce positive action by acknowledging progress, like client growth or team successes.Use consistent action and data to make small adjustments and pivot with confidence.Avoid the trap of âcatastrophic thinkingâ and build resilience through gradual improvement.Resources from this Episode:
Journal Prompts and Guide to Stop OverthinkingWork with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
Want to Start a Podcast?
We are celebrating a birthday! This podcast has been on the air for a whole year. In this episode, I am answering your questions about what to expect when starting and leveraging a podcast for your business. Iâm giving you my lessons learned along with practical advice if you are considering starting a podcast. Iâm answering common questions I get about podcasting, including monetization, time commitment, and how to come up with a year of content ideas.
___
Key Points covered in this episode:
Most podcasts start strong and fail fast: Did you know? Most podcasts donât go beyond three episodes, and only 11% reach 50 episodes. This podcast is at episode 45, which places it in a select group of consistently published content. There is still so much opportunity in this space but you need to know what to expect and plan for it.How do you make money podcasting?: Although this podcast is not monetized, I discuss potential revenue streams such as sponsorships and affiliate marketing. However, I want to share the non-monetary benefits I see from this platform. Solo or Guest Episodes? Design your show style to meet your business goals. I share specific thoughts around guest experts, solo or client episodes. Podcasting allows business owners to build relationships and trust with potential clients by sharing their knowledge and expertise. It is an effective platform for showcasing your personality and approach before formal client interactions.Where do you come up with content ideas?: I share 3 key ways that I come up with content and how I keep it organized using very simple systems.Client conversations and themesOther podcasts Business or personal development books How much time does it take to record a podcast each week?: Podcasting is not a quick processâbetween recording, editing, and marketing, it can take hours to produce a single episode. As with any other part of your business, it is important to create systems and processes for podcasting to ensure you are getting the most benefit.___
Work with Kari:
Anchored Leadership AcademyPrivate Business and Leadership CoachingFree resources:
Discover your Leadership Style QuizContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari LotzienContact Astronomic Audio:
Website: AstronomicAudio.ca -
I am getting vulnerable with you today. There are few experiences in life that act as amplifiers for self-awareness. Intimate relationships, parenthood, and running a business can act as 'amplifiers' that can help reveal our true nature and shed light on our blind spots as a leader. I am sharing a bit of my own personal journey, including mistakes and real-life examples, to illustrate the challenges leaders face when seeking and responding to feedback. I have also created a fun quiz to help you discover your natural leadership style. I am sharing few details about my upcoming six-week course 'Becoming an Anchored Leader.â It is designed to help you become a more confident delegator, to lead tough conversations with clarity and to help you become even more self aware in a safe and confidential group. This episode is packed with practical advice and heartfelt insights to help you become a more resilient and effective leader.
Key points in this episode:
00:43 Exploring Self-Awareness in Leadership
02:42 Key Life Experiences as Amplifiers
04:27 Self Reflection in Leadership
06:26 Seeking and Receiving Feedback as a Leader
09:36 Understanding Leadership Styles
23:40 Invitation take my Leadership Style Quiz
__
Resources discussed in this episode:
Anchored Leadership AcademyPrivate Business and Leadership CoachingDiscover your Leadership Style QuizContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien
-
In this weekâs episode, I am diving into the challenging topic of accountability within small business. We are discussing practical strategies for leaders to not only hold their teams accountable but also themselves, ensuring clarity and fostering responsibility in the workplace.
Key Points:
Leading by Example:
Letâs talk about the importance of leaders holding themselves accountable before expecting the same from their teams. Accountability begins with fulfilling your own commitments and setting a standard through consistent follow-through.Clarity in Delegation:
Accountability starts with clear communication. Leaders must ensure that team members fully understand what tasks they are responsible for, the deadlines they need to meet, and the specific expectations of the role. Vague instructions lead to confusion, so clarity is key.Addressing Missed Accountability:
How do leaders address missed deadlines or targets in a calm and constructive way. Using frameworks like the Situation-Behavior-Impact (SBI) model, leaders can provide feedback without creating defensiveness, while maintaining the importance of meeting set goals.Resources discussed in this episode:
Anchored Leadership AcademyPrivate Business and Leadership CoachingCrucial Conversations - Joseph Grenny, Kerry Patterson, Ron McMillanContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
In this inspiring episode of Be The Anchor, host Kari Lotzien speaks with Angie Caillou, founder of AVS Legal, about her journey from solopreneur to leading a team of 16. Angie shares her personal experiences in overcoming the challenges of balancing work and a busy family life, and how she leveraged business coaching and the Anchored Leadership Academy to achieve her goals.
Key Points Discussed:
Why not now: Angie shares a beautiful story about how she decided to take the plunge from being an employee to becoming an entrepreneur. She talks about the challenges she faced in the early year as her business grew and her family became even busier.Deciding to work with a business coach: Angie shares how she made the decision to work with hire a coach.The Impact of Business Coaching: Angie shares how her involvement with the Anchored Leadership Academy and coaching sessions with Kari gave her the clarity and confidence to grow her business strategically, overcoming roadblocks she faced in scaling her operations.Building a Strong Business Foundation: Angie talks about the challenges of finding time to work on her business rather than just in it, and how coaching helped her create the structure and systems needed to support long-term growth. She shared how coaching helped her to attract strong candidates to build her team in a highly specialized field.Gaining Confidence and Delegating: Through coaching, Angie learned to let go of control and trust her team, enabling her to focus on high-level leadership and continue expanding her services.The Power of Community: Angie reflects on the importance of connecting with other business owners in the Anchored Leadership Academy, describing how the support and shared experiences of the group helped her navigate difficult decisions with confidence.Balancing Work and Family: Angie discusses how coaching helped her reclaim her time, allowing her to create a better balance between her growing business and family lifeâultimately taking her first worry-free vacation since starting her company.To learn more about resources mentioned in this episode:
Resources discussed in this episode:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari LotzienContact Angie Calliou | AVS Legal Services:
Website: AVS-Legal.ca -
Leadership goes far beyond managing people, having the most knowledge, or the most experience. Leadership is a completely separate skill from what most of us learn in traditional schooling. In this episode, I am delving into the key principles of leadership and the foundations of the Anchored Leadership Academy. Leadership is about fostering true collaboration and finding the best in people. It starts with the ability to self-reflect and self-regulate. This episode is a must-listen for anyone looking to enhance their leadership skills, whether in business, community, or personal life.
Key Points:
Understanding Leadership:Leadership is more than being the bossâit's about collaboration, understanding, and facilitating growth within a team.The traditional idea of leadership as merely directing others is outdated. True leadership involves optimizing the talents and strengths of members to reach a collective goal.Self-Regulation as a Leadership Skill:Effective leaders manage their own emotions and reactions, creating safe spaces for others to contribute without fear of shame or ridicule.Self-regulation includes being mindful of body language, tone, and facial expressions to ensure they align with a supportive leadership style.Listening and Observing:Great leaders are often not the loudest in the room. They excel at listening, observing, and understanding the dynamics within a team.By noticing gaps and encouraging quieter voices, leaders can create a more balanced and inclusive environment.Asking Better Questions:Effective leaders ask questions that encourage reflection and collaboration rather than simply seeking agreement.Avoiding the word "why" in questions can prevent defensiveness and instead promote a more constructive dialogue.The Role of Leadership in a Technological World:In an era of automation and AI, leadership remains a distinctly human skill that cannot be replicated by technology.Leadership is essential in maintaining human connection and fostering meaningful collaboration in both business and community settings.Are you ready to take your leadership skills to the next level? Join the Anchored Leadership Academy and embark on a transformative journey to become the leader you aspire to be. This 12-week program is designed for business owners who are eager to scale their businesses, build strong team cultures, and lead with confidence.
I have opened up a few spots for private business and leadership coaching for owners who would like a higher level of support. Private coaching clients work through strategic planning to identify needs and priorities in their business. Coaching is then customized to align with your plan and may include support for team development, operations, marketing and finances. Together, we design your business to integrate with the life you want.Resources discussed in this episode:
Anchored Leadership AcademyPrivate Business and Leadership CoachingContact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinked In: Kari Lotzien -
Service-based businesses trade their time for money. You might think that you canât grow your business without hiring more staff. In this episode of Be The Anchor, I am sharing some of my favorite ways to build service-based businesses without hiring more people. I guide listeners through a process you can use to assess your own small business and what trends are happening in your industry. This opens up opportunities for new ideas to consider to increase your revenue, increase the lifetime value of a client and possibly change the way you work in your small business. We talk through specific scenarios for marketing companies to mechanic shops.
Key Points:
What is happening in your market right now? Recognize how technology such as YouTube, Canva and ChatGPT are changing the landscape for many service-based businesses and how to adapt to these shifts.Gather Client Feedback: When was the last time you spoke with or surveyed your best customers to ask what you could do even better? Consider different models in your service delivery - There are 3 options for most service-based businesses and most are only utilizing one model (which happens to also have the highest cost to you). Leveraging your experience and knowledge to build profits. Consider mentoring as a way to leverage experience and knowledge, turning potential competition into clients, and creating new revenue streams.Strategic Planning for Scaling: Reflect on how to strategically plan for growth, ensuring that your scaling efforts align with long-term business goals.I have opened up a few spots for private business and leadership coaching for owners who would like a higher level of support. Private coaching clients work through strategic planning to identify needs and priorities in their business. Coaching is then customized to align with your plan and may include support for team development, operations, marketing and finances. Together, we design your business to integrate with the life you want.
The Anchored Leadership Academy, a 12-week group program designed for established businesses ready to scale, will be launching in September. For more information or to secure a spot, listeners can click the links in the show notes or reach out via email for an inquiry call. Donât miss out on the chance to take your business to the next level!
Contact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinkedin: Be-The-Anchor-LtdKey Links from this Episode
Private Coaching with Kari Lotzien
Anchored Leadership Academy - September enrollment is open now
Book a call to discuss the best options for your situation directly.
-
It can be challenging to offer raises when your business budget is tight. In this episode, I discuss practical and cost-effective ways for small business owners to show appreciation for their team members without overspending. Recognizing and valuing your employees through creative perks, flexible work arrangements, and genuine feedback can help maintain morale and motivation. Balancing financial responsibility with sincere appreciation can foster a positive work environment and contribute to long-term business success.
Key Moments:03:57 Understanding the Impact of Raises - a small raise can cost the business more than you realize.
05:06 When is the best time to give a raise? The one time you should always give a raise.
06:30 Never use a raise to try and motivate an underperforming team member.
09:00 Creative ways to manage cash flow in your business during slow seasons while still giving great perks to your team members. Time as currency.
12:35 Creative Perks and Benefits
Offering perks like contributions to post-secondary education, weekend getaways, or charity donations.Providing benefits like healthcare creates a sense of security and appreciation.Offering these perks strategically to manage costs while still showing appreciation.16:00 Specific and Genuine Feedback - always has value and costs you nothing
__
Contact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinkedin: Be-The-Anchor-LtdKey Links from this Episode:
Private Coaching with Kari LotzienAnchored Leadership Academy - September enrollment is open nowBook a call to discuss the best options for your situation directly. -
It can be tempting to offer steep discounts or to host large events to show appreciation to your customers but I think we need to be cautious. In this episode, I am discussing practical and cost-effective ways for small business owners to show appreciation for their customers in personal ways that cost very little. Personalized and genuine gestures are so valued. This is where I think small businesses have an edge over large corporations. Showing sincere appreciation while balancing financial responsibility, can help you build meaningful connections without overspending.
Key Moments:04:30 Listen to your customers to learn what matters to them. Notice small details.06:20 Implement the Platinum Rule when it comes to customer appreciation.08:45 Be creative and financially smart when planning how to demonstrate gratitude to your customers. When your journey becomes bigger than you, how many other lives will you impact and enrich?15:00 Could you build VIP access or offer package deals instead of discounts?
21:45 How can you ensure that your customer appreciation efforts are good for your customers and your business?Contact Kari Lotzien | Be the Anchor:
Website: BeTheAnchor.caFacebook: BeTheAnchorLtdInstagram: BeTheAnchor.caLinkedin: Be-The-Anchor-LtdKey Links from this Episode:
Learn more about Private Coaching with KariBook a call to discuss the best options for your situation directly. -
In this episode of "Be the Anchor," host Kari Lotzien is joined by LinkedIn expert Tony K. Silver to discuss how small business owners can optimize their LinkedIn profiles and leverage the platform to generate leads, build relationships, and increase sales. Tony is a multi-award-winning LinkedIn profile expert. He shares practical tips and insights from his extensive experience since 2009, providing listeners with actionable strategies to enhance their LinkedIn presence.
Key Points in this episode:
4 Keys to Optimizing Your Profile Posting on Linked In - quality content, consistent approach and engagementUsing the platform for lead generation, relationship building and sales.Practical tips to improve your visibility through SEO and indexing__
Contact:
Tony K Silver - Website
Tony K Silver - Linked In
Kari Lotzien - Linked In
Be the Anchor: Business and Leadership Coaching
- Laat meer zien
