Afleveringen
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š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
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Hello, and welcome to "Beauty and the Biz," where you'll learn my 4 Game-Changing Shifts to Thrive in 2025. Additionally, we'll discuss the general business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, "4 Game-Changing Shifts to Thrive in 2025 ā with Catherine Maley, MBA."Hello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āHello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āWith everything happening in the world right now ā relentless competition, changing patient trends and behaviors, and technological breakthroughs like AI āitās the perfect time to rethink how you attract and convert cash-paying cosmetic patients.
In this episode, Iāll share a fresh perspective on how to grow your revenues without relying on advertising or discounting.
Youāll learn How to scale your cosmetic revenues without ads, even in competitive markets.
Why premium pricing can actually deliver better results for your patients and your bottom line,
As well as a simple yet powerful plan that boosts patient visits while keeping overhead low.
Plus, Iāll lay out proven strategies that work on autopilot to bring in premium patients that generate predictable cash flow, while creating a more streamlined and fulfilling practice.
So, this episode is for you If youāve been experiencing yo-yo revenue or if youāre doing ok but know you could be doing better.
Iāll show you how to 10X your revenue using the resources you already haveāwithout depending on expensive ads or time-consuming social media strategies. Youāll learn how to increase visits, referrals, reviews, and shares in a fun, effortless wayāby leveraging your existing patients (your lowest-hanging fruit). Youāll also discover how to attract ideal, high-paying patients while filtering out those who drain your energy.Because too many practices are stuck in a cycle of:
Competing on price and hurting profit margins. Spending more on ads while seeing diminishing returns, and Dealing with the stress of inconsistent revenue and undesirable patients.Plus, social mediaāwhile effectiveārequires significant time and effort to showcase YOU as the face of your practice. You might have noticed how exhausting it is to juggle the roles of surgeon, marketer, AND content creator.
The bad news is that cosmetic patient attraction is not going to get any easier.
The competition isnāt going away. And, as surgical and non-SX advancements increase, patients have more options. If you donāt build strong relationships early, theyāll choose your competitorsāand stay there.
And with google ads rates increasing 20-50% this year alone, while also taking away your audience targeting capabilities, this marketing channel will only get more expensive.
And it looks like AI is going to seriously disrupt google search rankings big time and that could mean less organic traffic to your website.
To combat all of this, I have 4 game-changing shifts youāll want to embrace to thrive in 2025 so you feel in control with a predictable and reliable plan to keep your revenues coming in month after month and all year long and youāll lock out your competitors and make it impossible for them to steal your patients away because your patients are loyal to you and see you as the ONLY choice, as well as the BEST choice.
It's like putting golden handcuffs on your patients so they wouldn't dream of going elsewhere.
So here are 4 key shifts to make in 2025 that most TOP cosmetic practices do that other less successful practices donāt so here goes:
Shift #1: Patient Centric vs. Money Centric
When you shift your thinking from a āOne and Doneā money grab event to a āPatients for Lifeā mindset, you win the long game because....
Instead of thinking about your own bottom line and what's best for you, you think about what is best for your patient.
This shift in thinking changes your perspective as well as your attitude about the services you provide.
You now see and treat patients as family and friends. They see your practice as a friendly safe haven. They trust you and your staff to take good care of them.
That trust is what keeps them coming back again and again.
Think about it this way....
You cater to a very hungry audience of cosmetic patients who care about their appearance.
They have endless needs for a lifetime, thanks to the aging process.
For example, they may want Botox today and then a laser treatment months later, and then surgery, and then back to non-surgical treatments to keep their look fresh. This goes on for decades.
So, commit to treating your patients like friends and family by giving them a 5-star patient experience and they will stay with you for the long run.
They will also reciprocate by growing your revenues for you by returning to YOU rather than your competitors.
And by referring their friends, family, gym buddies, coworkers and neighbors.
And by giving you great online reviews that thousands of other potential patients will see online.
And by sharing you on their own social media platforms so THEIR followers get to know you and contact you because they're ready for your services.
Think of your cosmetic patients as your lifeblood to all you want in lifeā¦such as a fulfilling livelihood that affords you a comfortable lifestyle that supports your family, your interests and your financial future.
I have to tell you when you start looking at your patients in this different light, that changes your perspective, as well as your attitude and your patients feel that shift and act accordingly.
Shift #2: Command Premium Pricing
In other words, stop discounting!
You donāt want to advertise specials to attract new patients because all you will attract are the WRONG patients who nickel and dime you to death.
Discounting eats away your profits and itās a race to the bottom.
Thereās a better way to attract new patients without discounting, while ensuring they are your preferred patients who care more about you than saving a buck, but letās first talk about why youāre not charging higher pricesā¦
Either you think this industry is commoditized and your expertise isnāt worth higher pricesā¦ORā¦.
You think you will lose patients to your low-balling competitors if you donāt discount.
But here's the thing...discounting doesnāt work. Youāll end up attracting price-shoppers who only care about a low price.
Youāll work way harder because you need more of these low-priced patients to make a profit. And youāll deal with more issues from these penny-pinchers who end up giving you bad reviews and complaining about your service (or lack thereof).
And frankly, itās a race to the bottom that you canāt win.
Instead, you set higher standards to attract higher value cosmetic patients who gladly pay more for great customer service.
This group enthusiastically brags about you to their other high-value friends, leaves you 5-star reviews and is a pleasure to work with.
When you really get this, it changes everything.
So rather than discount, you set higher standards for great customer service and smooth processes so your patients have a WOW patient experience every time.
That's because you have enough revenues coming in to treat your patients better than if you are penny pinching on expenses and cutting back on the very things patients will pay extra for such as an excellent patient experience and special treatment.
And, In terms of your revenue goals, there's an easier or harder way to get to $1 million.
For example:
You can cater to the āprice shoppersā who are worth $500 to you so you need 2,000 of them OR you can raise your standards, attract better patients who have the financial wherewithal to pay more for a better experience, and become your practice ambassadors who are worth $5K to you so now you only need 200 of them.
That's how you scale and work less but get better results.
And hereās something else to considerā¦.
You need to Mirror Behavior You Want from those very Patients because there is NO escaping cause-and-effect.
If you want high-end patients that will gladly pay more for your services, then give them a high-end experience and excellent customer service.
If you want patients to stop negotiating and gladly pay your FAIR prices - YOU stop negotiating and pay fair prices.
Do you want decisive patients who donāt procrastinate when making decisions? Then youāll need to be decisive!
Do you want agreeable patients who are a pleasure to work with? Then you Be agreeable and be sure your staff be the same.
Because what you give out ā you give back.
Itās really that simple.
Shift #3: Use the Secret Weapon
The majority of cosmetic practices go about attracting new patients and growing their revenues the wrong way.
They typically do what everyone else is doing and then wonder why itās not working.
Oftentimes, they donāt even know if itās working or not because they have no easy way of seeing the results. For exampleā¦.
The OLD traditional methods of getting new patients are to spend a ton of money on:
New website design or redesignā¦.again.
SEO, PPC, Google Ads, directories, social media ads and charity events and so on
...and maybe you'll get new patients.
That's what we call the "hope and pray" marketing approachā¦.Hope itās money well spent and pray you get new patients from it so you feel like you made a good investment.
There is a better way and here is the secret weapon....
A creative Loyalty/Rewards Club that is the most powerful way to scale for predictable revenues without advertising or discounting....
....AND while turning your existing patients into your raving fans who gladly grow your practice for you, so you no longer worry about "slow spells" and covering your overhead.
It does ALL of this while developing lasting relationships with happy patients you enjoy working with.
So here is how you use a loyalty/rewards system to 10X your revenues.
You encourage your patients to return more often, refer their friends to you, give you great reviews that thousands of other prospective patients see online, consent to their B/A photos being shown to prospective patients, and share you on social media with their OWN followers ā all leading to new patients for you organically, without you spending an extra dime.
So, the new way is simple.
You pull your entire list of existing patients, and it doesn't matter how long it's been since they've been in to see you. Many will return after being gone for many, many years.
Now you make a marketing plan to consistently stay in front of these patients, so you are top of mind and when they are ready, they choose you.
Then you reward them for their loyalty and for helping you grow your practice and reputation online.
For example, you make it fun for your patients to grow your practice for you by rewarding them when they return more often, refer their friends/family, write a review, approve their B/A photos, share you on social media, shoot a video testimonial, and/or complete a SX procedure.
And when your patients collect enough rewards at different tier levels, they are rewarded with Free cosmetic services.
And that leads us to the last Shift #4: Retention is the New Patient Attraction Strategy for 2025
Because of intense competition, social media, the Internet and AI, itās gotten and will continue to get increasingly more difficult, technical, confusing and time-consuming to attract new cosmetic patients.
So, retaining your cosmetic patients has become the most direct route to more revenues.
Not sure about that?
Consider these recent stats showing you how:
It costs 7-12X more to attract a new patient than to retain an existing patient Loyal patients spend 67% more than new patients The average new patient conversion rate is only 5%-20% while the average existing patient conversion rate is a whopping 70%-90% Existing patients spend 31% more on their average order size value and this makes sense because your existing patients already know, like and trust you and are much more open to your recommendations and extra products and services you offer.You're also not wasting a ton of time following up on bad leads.
On top of that, your conversion rate is so much better, so your valuable time is spent with patients who say yes rather than with price-shopper strangers who never book.
Lastly, 46% of patients spend more after they join a loyalty program and
83% of patients say a loyalty program will keep them coming back.
THIS is how you leverage your time with your preferred patients who are now worth 10X more to you.
And you stop wasting your time with those who nickel-and-dime you and then bolt for the next special deal from your competitors.
(Sources: SEMrush and ProfitWell)
Conclusion
So, to recap, here are the 4 game-changing shifts to win in 2025:
Shift 1 - Patient Centric vs. Money Centric
Shift 2 - Drop the Discounting
Shift 3 - The Secret Weapon
Shift 4 - Retention is the new patient Attraction secret
OK, hopefully you now see how you can make some simple shifts to 10X your revenues using the resources you already have without advertising or discounting your services, WHILE simultaneously increasing the number of patient visits, referrals, reviews and shares on social media.
If you want to learn more, please visit KISSLOYALTYCLUB.COM for details
And that wraps it up for this episode so please subscribe to Beuty so you donāt miss future episodes and you have any feedback for me, you can schedule a call with me at my website, www.CatherineMaley.com or feel free to DM me @CatherineMaleyMBA.
Until next timeā¦
Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#10xrevenues #plasticsurgeonrevenues #profitableplasticsurgeon
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
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š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where you'll learn my proven method of turning one-time patients into lifelong fans. Additionally, we'll discuss the general business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, "Turning One-Time Patients Into Lifelong Fans ā with Catherine Maley, MBA."Hello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āHello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āSo let me ask you a questionā¦.
Have you ever wondered why some patients donāt come back after their first treatment? Or why others become your best ambassadors, returning again and again while referring their friends and family? The difference comes down to how well you nurture the patient relationship.
So, in this episode, youāll discover why patient retention matters, the psychology behind loyalty, and actionable strategies to keep your patients engaged. Plus, Iāll introduce you to the KiSS Loyalty Rewards Club, a powerful tool to help you transform patient relationships and grow your practice from the inside out. So letās get started.
Letās start with Why Patient Retention is the Key to Growth
Plastic surgeons often spend the bulk of their marketing budget on attracting new patients. While bringing in new patients is important, focusing solely on acquisition can leave your practice vulnerable.
Hereās why retention is so critical:
Youāll get a Higher ROI because Retaining a patient costs far less than acquiring a new one. Studies show that attracting a new patient to your practice costs 7ā12 times more than keeping an existing one, and Loyal Patients Spend More: On average, repeat patients spend 67% more than first-time patients because theyāre more likely to consider additional treatments and trust you with higher-ticket services, and Referrals Come from Loyalty: Patients who love you and your practice will naturally refer others, saving you money on advertising.But
If your practice focuses only on new patient acquisition and neglects retention, youāre constantly filling a leaky bucket. By plugging that leak, you create a steady, predictable stream of revenue.Now letās talk about the cosmetic Patient Lifecycle
To turn one-time patients into loyal fans, it helps to understand their decision-making journey:
First, thereās Awareness: The patient learns about your practice through marketing, referrals, or word of mouth. Then itās the First Visit: They book their first appointment, often for a consultation or a smaller, non-surgical treatment. Then, thereās the Post-Treatment or consult Phase: This is the critical moment when patients decide whether theyāll return or shop around for other options. And lastly, thereās the Long-Term Relationship because with the right nurturing, patients become loyal advocates for your practice.But hereās The Problem:
Many practices focus heavily on the first two stagesāawareness and acquisitionābut fail to invest in the post-treatment or consult phase. This is where loyalty is built or lost.So, the Key Question to Ask is:
What happens after your patient leaves your office? Are you staying connected, or are you letting them drift away?So, letās back up. Why donāt Patients Return to your practice?
If patients donāt come back, itās rarely because theyāve stopped wanting cosmetic rejuvenation. They just stopped wanting it from you ā sorry.
So often you lost them for preventable issues such as:
Indifferent Staff: Patients value how theyāre treated. A lack of warmth or attentiveness can leave a lasting negative impression. Inconsistent Experiences: If they have a quality patient experience one time and a completely different experience the next time, patients lose trust. Then, thereās Poor Follow-Up: Patients need to feel cared for. A lack of follow-up communication can make them feel forgotten and insignificant and antoher really big reason patients donāt return to you is because . Thereās No Connection: If your practice feels transactional rather than personal, patients wonāt feel a bond strong enough to return.Here is a common real-life example:
Imagine a first-time Botox patient who is thrilled with their results but doesnāt hear from your practice afterward. Over time, they forget about you and are lured away by a competitorās ad or email. This could have been avoided with a simple follow-up email, text, or phone call checking in with the Botox patient to be sure theyāre satisfied with their result and mentioning other treatments they might also like.Because hereās The Psychology of cosmetic patient Loyalty ā¦
Loyalty isnāt just about delivering great resultsāitās about how you make your patients feel. Here are the emotional drivers of loyalty:
Trust: Patients need to feel confident in your expertise and your teamās professionalism. Connection: A personal relationship creates a sense of belonging. Recognition: Patients love to feel appreciated and rewarded for their loyalty.Think about what it feels like to cater to a complete stranger prospective patient who found you on the Internet and is skeptical and apprehensive vs. a current patient who knows, likes and trusts you? Itās night and day.
Wouldnāt you rather work with patients who already trust you than those who are skeptical because they have no idea who you are?
So, letās talk about Actionable Strategies to Build Loyalty by creating an exceptional patient experience:
First, Nail the First Impression
Greet every patient warmly. A friendly smile and genuine interest go a long way. Offer a small welcome gift, such as a skincare sample or your branded bottled water to make them feel special. Then see them on time so they see that you respect their time. This also ensures their consultation is unhurried, so schedule enough time to address their specific concerns.And, Make Every Visit Memorable
Your team must be consistently friendly, professional, and attentive. Create a comfortable environment with thoughtful touches like coffee, tea, and relaxing music. Thank patients for choosing your practice at the end of every visit.Then, Stay Connected After Their Visit
Follow-Up Calls and text: Check in with patients after their treatment to see how theyāre doing. Email Campaigns: Send regular updates about whatās new in your practice and patient success stories. And use Social Media posting to share educational and entertaining content to keep patients engaged between visits. Now you want to Encourage Referrals and Reviews Set up a referral program to reward patients who bring in friends or family. Ask happy patients to leave reviews on Google and social media.By the way, you donāt want to pay patients for referrals and reviews but you do want to acknowledge and reward your patients for growing your practice organically and Iāll show you how in a minute.
Then be sure your staff know how to Cross-Sell Services The easiest way to promote other services without being pushy is with strategic in-house signage such as Displaying before-and-after photos and educational videos throughout your practice to encourage visiting patients to ask you about it. and lastly, Listen to Patient Feedback Let patients know their opinion matters, by sending them a survey for their feedback and suggestions to gather insights into what your patients love and what you can improve on.Now, letās talk about a tool that makes patient retention easy, rewarding and ethical:
Itās called the KiSS Loyalty Club.
Itās a customizable program designed to keep your patients engaged with your practice by rewarding them for their loyalty.
Hereās How it Works:
Patients earn 1 KiSS for every $1 they spend in your practice. They are awarded Bonus KiSSes for: Referring their friends Giving you a Google review Approving the use of their before-and-after photos. Sharing you on their social media channels And completing surgery Patients then redeem KiSSes for free treatment tiers for Botox, fillers, or laser services.So, Why does this Work:
Itās Simple: Patients understand it easily and get excited about earning rewards and staff also appreciate itās simplicity. Itās Engaging: The more patients interact with your practice, the more KiSSes they earn. And It Builds Loyalty: Patients are motivated to return more often, refer, and leave reviews and itās a differentiator since patients can only redeem KiSSes at your practice so it locks out your competitors. Hereās a Real-Life Success StoryOne plastic surgeon in New Jersey implemented the KiSS Loyalty Club and saw the following results within six months:
A 30% increase in patient retention. A 50% increase in referrals. A significant reduction in advertising costs, as loyal patients began driving new business.Quote from the Surgeon:
āOur patients love earning KiSSes! Itās given them an extra reason to stay loyal and spread the word about our practice. Plus, itās easy for our staff to manage, which is a big win.āAnd patient Retention isnāt just about keeping patients happyāitās about maximizing your practiceās profitability.
Instead of discounting your services and hurting your brand, you are investing in your patientās loyalty by offering free services after they invest in your practice. The profits margins are 8X-20X your hard costs so this is a win-win for everyone.
Here are Key Metrics to Consider:
If your practice has 1,500 active patients and their average value is $500 and you increase repeat visits by just 15% and 5% more referrals and 10% more retention, thatās an extra $225,000 per year and we did that without discounting or advertising.If this makes sense to you, please visit www.kissloyaltyclub.com for all the details
To wrap this up, I want to reiterate that Loyalty is the foundation of a thriving cosmetic practice.
By turning one-time patients into lifelong fans, you not only grow your revenue but also create a community of patients who know, like, and trust you. The KiSS Loyalty Club is the perfect tool to make that happen so please head over to www.kissloyaltyclub.com and donāt forget to subscribe, leave a review, and share this episode with your colleagues. Iāll see you next time!"
Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#lifelongpatients #createravingfans #profitablesurgeon
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
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Zijn er afleveringen die ontbreken?
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where we'll discover if you are a one-hit wonder, and if there's a better way. Additionally, we'll discuss the general business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, "Stop Discounting! ā with Catherine Maley, MBA."Hello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āHello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āObviously, if you're relying on discounts to attract patients, you're not aloneābut thereās a better way.
Indeed, in this week's "Beauty and the Biz" podcast, I share why discounting is a short-term strategy that hurts your bottom line. Additionally, you'll discover how you can create a loyal patient base that returns, refers, and raves about your practice without the need for discounts.
Specifically, hereās what youāll discover:
First, why discounting attracts the wrong patients and devalues your services. Furthermore, the hidden costs of discounting that drain your resources and profits. Additionally, proven strategies to boost retention, maximize patient lifetime value, and grow your revenue.Finally, Iāll introduce the KiSS Loyalty Rewards Club, a proven tool to reward and retain patients while increasing your profits.
In conclusion, stop chasing price shoppers. Start building loyalty, boosting your revenue, and creating a sustainable practice you can be proud of.
P.S. Indeed, patient retention is the key to building a sustainable, profitable practice. Additionally, by focusing on loyalty, you can stop chasing price-shoppers and start building relationships with patients who truly value your expertise.
Certainly visit KiSSLoyaltyClub.com today to see how easy it is to reward your patients, grow your revenue, and create a thriving practice in 2025.
Lastly, donāt miss our special End-of-Year Promo Rate!
Practice Growth Resources:
Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy ReviewEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#nodiscountpractice #stopdiscountingsurgeries #getmorepatientreferrals
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss going from academia to independence. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFrom Academia to Independence ā with Shabnam Ghazizadeh, MD.āHello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āHello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āObviously, the journey from academia to private practice isnāt always a straight line. Instead, itās a bold leap of faith.
Without a doubt, Dr. Ghazizadeh, a young facial plastic surgeon, took that leap. As a result, she is carving her own path in the world of private practice in one of the most saturated markets in the countryāNewport Beach, CA.
Then, after completing her rigorous training, Dr. Ghazizadeh transitioned out of academia. Then, she joined an established private practice as an associate. Correctly, she believed this was an opportunity to build her cosmetic practice with the flexibility and creativity she longed for.
However, growth takes time. Additionally, to gain more surgical experience and supplement her income while building her practice, she made another savvy move. Specifically, she began moonlighting at Kaiser Permanente. As a result, this gave her the opportunity to hone her surgical skills, see more cases, and maintain financial stabilityāall while steadily growing her own patient base.
Furthermore, this arrangement allows her to benefit from an existing infrastructure. Moreover, it helps her build her personal brand and patient following, while being a mom to two young kids. Phew!
P.S. How well are you leveraging your practice assets?
Specifically, Iāve created a quick, 7-question quiz to help you find out. To be sure, this isnāt just any quizāitās designed specifically for plastic surgeons to measure how effectively your practice retains patients, drives referrals, and maximizes their lifetime value.
Additionally, hereās why youāll want to take this quiz (if you havenāt already):
Firstly, discover hidden opportunities to boost your revenue and grow referrals. Secondly, benchmark your retention and referral strategy against industry best practices. Thirdly, receive personalized insights to help you turn patient loyalty into a steady stream of new revenue.Finally, itāll take less than 2 minutes, and your results (which I will share with you next week) could reveal key opportunities youāve been missing.
Practice Growth Resources:
Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy ReviewEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Ghazizadeh's websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#shabnamghazizadehmd #drghazizadeh #newportbeachfacialplasticsurgeon
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discusshow Marcelo Antunes, MD, FACS, immigrated from Brazil to a thriving Austin practice. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āBrazil to Thriving Austin Practice ā with Marcelo Antunes, MD, FACS.āObviously, running a successful plastic surgery practice is no small feat, but Dr. Marcelo Antunes, a facial plastic surgeon in Austin, TX, has built a thriving practice over the past six years.
Remarkably, when Dr. Antunes moved to the U.S. from Brazil at 26, he had no idea heād one day run his own successful private practice. Notably, through the help of a professor, he secured a fellowship with a renowned facial plastic surgeon, where he learned not just advanced surgical techniques, but also the critical business strategies needed to run a practice.
Specifically, in this "Beauty and the Biz" Podcast episode, youāll discover the key lessons learned by Dr. Antunes:
Building Relationships: Firstly, Dr. Antunes stays closely connected with his fellowship peers. Theyāve become a valuable network for advice and troubleshooting challenges.
Strategic Growth: Secondly, he strategically narrowed his focus to facial plastics, tackling complex revision rhinoplasties to build a reputation and gain referrals from peers.
Team Culture: Thirdly, his 8-member staff is a tight-knit, supportive team that aligns with his mission of providing outstanding patient care.
Ultimately, Dr. Antunesā story highlights that the journey to business success requires mentorship, networking, and clear strategy.
Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy ReviewEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Antunes' websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#austinfacialplasticsurgeon #marceloantunesmd #drmarceloantunes
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss functional cash pay in Mexico. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFunctional Cash Pay in Mexico ā with Dr. Gabriel Garza MartĆnez.āObviously, all surgeons in private practice who accept functional cases often complain about the reimbursement process. Additionally, they say itās slow and cumbersome. Moreover, Mexico is no different.
Now, this episode of the "Beauty and the Biz" Podcast features an interview with Dr. Gabriel Garza. Specifically, heās an oculoplastic surgeon specializing in eyelid surgery, tear ducts, and orbital problems. Indeed, for 24 years, he has practiced in San Pedro, Mexico, with a very different approach.
Furthermore, Dr. Garza discussed the contrasts between the public healthcare system in Mexico and private practice. While the public system covers a significant portion of the population, it does not include specialized services like oculoplastic surgery.
At first, he relied on referrals from other doctors for functional cases. However, he soon realized these referrals were not dependable. Consequently, he shifted his focus to marketing directly to patients.
Today, Dr. Garza operates primarily on a cash-pay model, with patients handling insurance claims themselves for functional procedures.
Finally, tune in to find out how he escaped the insurance rat race and built a successful, cash-based practice for functional patients.
Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy ReviewEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Garza's websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#monterreyoculoplastics #drgabrielgarzamartinez #drgabrielgarzasanpedro
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss Reza Najafian's journey from Iran to Oregon. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āJourney From Iran to Oregon ā with Reza Najafian, MD (Ep. 283).āSo, have you ever wondered what it takes to leave everything behind and pursue a dream halfway around the world?
Specifically, in the latest episode of "Beauty and the Biz" I interviewed Dr. Reza Najafian. Indeed, he's a plastic and reconstructive surgeon based in Eugene, Oregon.
There, he shared his courageous story of moving from Iran to the U.S., overcoming challenges, and building a private practice from the ground up. Today, his practice offers both cosmetic and reconstructive services.
Importantly, Dr. Najafianās story is about more than just his unique journey. Indeed, itās also about the importance of strategically shifting from academia to private practice. Together, we covered topics such as:
First, the power of building a loyal patient base through excellent patient care. Next, challenges of balancing a 60% cosmetic and 40% reconstructive patient mix. Finally, the importance of learning from those who already have the success you desire.Certainly, this is packed with inspiration and practical tips!
Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Najafian's websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drrezanajafian #rezanajafianmd #eugeneoregonplasticsurgeon
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss being 6 months in private practice. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, ā6 Months in Private Practice ā with Collier Pace, MD, FACS.āObviously, developing a strong referral network not only provides a dependable source of patient referrals. Furthermore, it creates goodwill and professional camaraderie. Consequently, that makes growing a new practice much faster, easier, and more sustainable.
Today, our special guest is Dr. Collier Pace. To be sure, he's a plastic and reconstructive surgeon who started his career in a big multi-surgeon practice in Virginia several years ago. Later, he relocated to North Carolina to work in a hospital setting. Just six months ago, he opened his own solo practice.
Moreover, we talked about how important it has been for him to develop relationships with other service providers, colleagues, patients, and staff in his new community. This networking has allowed him to enjoy rapid growth for his solo practice.
Additionally, Dr. Pace quickly learned that setting up and running the business side of his practice took a whole different skill set. This includes hiring and managing staff and balancing financial growth with overhead. Therefore, we discussed those challenges and how he has maneuvered through them.
Ultimately, his practical business, people, and patient-focused approach make this a must-listen episode!
Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Pace's websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#greensboroncplasticsurgeon #collierpacemd #drcollierpace
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss how to differentiate with awake surgery. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āDifferentiate with Awake Surgery ā with Joubin Gabbay, MD.āObviously, when you practice in an uber competitive area, differentiating yourself from the other competitors is not only challenging but a must to capture your fair share of cosmetic patients.
Specifically, in this weekās Beauty and the Biz podcast episode, Dr. Joubin Gabbay, a Beverly Hills plastic surgeon, reveals how offering awake surgical procedures. Furthermore, this has helped him stand out in one of the most competitive markets in the world.
Additionally, Dr. Gabbay shares his experiences with awake surgery, discussing how it not only gives patients more options but also builds trust and confidence in his expertise. Moreover, he dives into his innovative patient attraction strategies that consistently bring new patients through the door.
In summary, youāll learn:
Firstly, how awake surgery appeals to patients seeking a less invasive option. Secondly, the patient experience during awake proceduresāand how Dr. Gabbay ensures their comfort. Thirdly, his top strategies for attracting new patients in a crowded market.In short, listen and get a behind-the-scenes look at the innovations that make Dr. Gabbayās practice so unique.
Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Visit Dr. Gabbay's websiteCatherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#joubingabbaymd #drjoubingabbay #beverlyhillsplasticsurgeon
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss how happy staff equal happy patients. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āHappy Staff, Happy Patients ā with Adam J. Rubinstein, MD, FACS.āObviously, it takes the right team, thoughtful management, and a clear process to run a successful cosmetic practice you enjoy.
Moreover, the key is hiring and managing staff effectively. Furthermore, you need both. Consequently, when done right, you have happy staff who take great care of your patients, which makes everyone happy. ;-)
Specifically, my latest "Beauty and the Biz" Podcast guest was Dr. Adam Rubinstein, a board-certified plastic surgeon in private practice in Miami, FL, for the past 21 years. Importantly, Dr. Rubinstein discussed how having the right team, including full-time surgical staff, a dedicated PA, and an esthetician, allows his practice to run multiple revenue streams simultaneously. Similarly, by delegating non-surgical treatments to his staff, he ensures his surgical schedule remains optimized without sacrificing patient care.
For example, hereās a tip about managing staff from Dr. Rubinstein:
āWhen you have a problem employee, address it fast. Otherwise, it spreads like a cancer, affecting the whole team's moraleāand that hurts patient care.ā
Likewise, he emphasized the importance of creating a positive work environment and provided tips on flexibility, retention, and delegation.
Visit Dr. Rubinstein's website Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#adamrubinsteinmd #dradamrubinstein #miamiplasticsurgeon
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss how Erez Dayan, MD, went from a rented office to 7K sq. ft. facility. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āRented Office to 7K Sq. Ft. Facility ā with Erez Dayan, MD.āIndeed, running a successful cosmetic practice requires more than just surgical skills. Moreover, itās about building a sustainable business. Specifically, in the latest episode of "Beauty and The Biz," I interviewed Dr. Erez Dayan, a board-certified plastic surgeon, to uncover how he built a thriving cosmetic surgery practice from the ground up in Reno, Nevada, in a very short time.
To be sure, Dr. Dayan, a Harvard-trained surgeon, shared the behind-the-scenes business strategies that helped him transition from reconstructive to cosmetic surgery and grow his practice from a small, rented office into a 7k sq. ft. surgical facility.
In summary, hereās what youāll discover:
Firstly, how Dr. Dayan strategically expanded his practice while maintaining cash flow. Secondly, his approach to staff management that fosters loyalty and long-term growth. Moreover, the importance of adding diversified services like wellness and hormone therapy to meet patient demand. Finally, how maintaining mental resilience and work-life balance is key to long-term success Visit Dr. Dayan's website Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#avanceplasticsurgery #renocosmeticsurgeon #renoplasticsurgery #erezdayanmd #drerezdayan
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss how Avron Lipschitz, MD, came to America from South Africa. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āSouth Africa to America ā with Avron H. Lipschitz, MD.āObviously, where thereās a will, thereās a way. To be sure, the āwill is a personās inner drive to achieve a goal, while the āwayā is the path to get there. Indeed, it encourages self-reliance and resourcefulness, as well as the power of determination and perseverance to reach your goals.
This weekās "Beauty and the Biz" guest is Avron Lipschitz, MD, a board-certified plastic surgeon with an inspiring success story.
To begin with, Dr. Lipschitz always had a strong desire to live in America. Consequently, after graduating from medical school at the University of Cape Town, he secured a plastic surgery research fellowship in Dallas, Texas. This opportunity, in turn, led to further training at Johns Hopkins Hospital in Boston and, subsequently, additional specialized training in New York.
Years later, Dr. Lipschitz took the significant step of purchasing and building his own 7,000-square-foot facility, which includes an in-house surgical center, aftercare facility, and med spa in Stuart, Florida, with a satellite location in West Palm Beach, Florida.
During our conversation, we discussed several key topics, including:
First and foremost, his biggest challengeāmanaging staff and cash flowāwhile ensuring exceptional patient care. Additionally, how he learned the business and marketing side of plastic surgery, which has helped him stay both up-to-date and competitive. Finally, the growing popularity of deep-plane facelifts and many other related trends. Visit Dr. Lipschitz's website Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule a Comp Consultation with Me!Enjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#avronlipschitzmd #dravronlipschitz #athenaplasticsurgery
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz," where weāll discuss finding a space to operate. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of "Your Aesthetic Practice ā What Your Patients Are Saying." Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āFinding Space to Operate ā with Adam Schaffner, MD, FACS.āObviously, plastic surgeons oftentimes scramble to find a place to operate.
Furthermore, hospital schedules are filled with higher-priority cases, leaving cosmetic surgeons competing for operating room time at other hospitals or outpatient surgery centers.
As a result, their staff can spend countless hours searching for reliable and available surgery facilities, adding unnecessary stress and delays. Additionally, surgeons are then forced to work in unfamiliar settings with operating room staff they donāt know, and valuable time is lost commuting between locations.
On top of that, now the patient is inconvenienced because they have to adapt to the practiceās logistical limitations rather than have a smooth, patient-focused experience. Certainly, this disruption can affect the surgeonās reputation and reviews and create a strained patient-surgeon relationship.
Specifically, this weekās "Beauty and the Biz" podcast guest solved this problem for many surgeons in the upper east side of NYC.
Dr. Adam Schafner is a board certified facial and plastic surgeon and founder of The Plastic Surgery Institute in NYC. To be sure, he's built a state-of-the-art surgical facility that operates on a rental model for 15+ independent surgeons to use.
Notably, he enjoys high demand for his center because he focuses on high standards of patient care, employee well-being, and operational efficiency.
In short: Very interestingā¦.
Visit Dr. Schaffner's websiteEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#adamschaffnermd #dradamschaffner #surgicalrentalspace
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to āBeauty and the Biz,ā where weāll discuss how to create the ultimate facial surgery practice. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What Your Patients Are Saying.ā Furthermore, Iām also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting todayās episode titled, āThe Ultimate Facial Surgery Practice ā with Janice Pastorek, BSN, RN.āTo be sure, some of the longest-lasting relationships Iāve seen in this industry are between the surgeon and nurse who share the same values and vision. Obviously, in this scenario, they bring their different skill sets together to create something fantastic.
Notably, Janice Pastorek, RN, and her renowned husband and facial plastic surgeon Dr. Norman Pastorek are a great example of that relationship.
Specifically, they built a successful practice in Manhattan on Park Avenue in New York City. Furthermore, their practice is not only focused on facial plastic surgery, but also on good skincare and a holistic approach to wellness. Additionally, they focus on diet and lifestyle rather than just procedures.
Previously, Janice started out as a hospital nurse, where she met Dr. Pastorek, who not only repaired her deviated septum but also brought her on board to build out his own in-house surgical suite. Astoundingly, they have been in practice together ever since ā 43 years ago.
Dr. Pastorek recently semi-retired, but Janice is still going strong and providing non-surgical facial rejuvenation, along with anti-aging modalities, to a high-end clientele.
In short, this is her journey.
Visit Dr. Pastorek's websiteEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
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ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#janicepastorek #normanpastorekmd #drnormanpastorek #nycwellness #nychomeopathy
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz" where weāll answer the question of 'why do so many partnerships fail?' Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Furthermore, Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, ā90 Percent Referral Practice ā with Michael R. Schwartz, MD.āTo be sure, This is the holy grail that all surgeons should aspire to. Furthermore, when your new patient leads come from your patients referring their friends and family, you no longer have to count on massive ad budgets for leads. In short, you win!
Specifically, this "Beauty and the Biz" podcast is an interview I did with Dr. Michael Schwartz. To be sure, he's a highly accomplished board-certified plastic surgeon based in Westlake Village, CA, serving the Los Angeles area for over 26 years.
Additionally, Dr. Schwartz has built a thriving practice that includes an on-site, state-of-the-art operating facility, a luxurious in-house aftercare suite, a non-surgical center called The Spa, and a dedicated team of 26 team members.
To summarize, during our conversation, Dr. Schwartz shared his journey:
Firstly, from employee to partner in another practice (which didn't end well), Secondly, to launching his own successful solo practice, and Thirdly, growing his own practice by adding an associate of his own.Moreover, he also revealed some of his best-kept secrets:
Firstly, how 90% of his business comes from word-of-mouth referrals, Secondly, his approach to encouraging patients to approve their before-and-after photos, Thirdly, and strategies for keeping his team focused on delivering an exceptional patient experience.Obviously, you wonāt want to miss these insider tips from a surgeon whoās mastered the art of building a trusted, patient-centered practice.
Visit Dr. Schwartz's websiteEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drmichaelschwartz #michaelschwartzmd #plasticsurgerybusiness #plasticsurgerybusinesscoach
-
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz" where weāll answer the question of 'why do so many partnerships fail?' Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Furthermore, Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, āWhy do so Many Partnerships Fail? ā with Steve Look, CEO.ā -
š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to Beauty and the Biz where weāll talk about the fastest path to more patients & profits. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, āFastest Path to More Patients & Profits ā with Catherine Maley, MBA.āObviously, your lowest hanging fruit will always be those who know, like, and trust you already. Additionally, those who USED to know, like, and trust youāand now theyāre gone because you have been ignoring them, so your competitors nabbed them. Furthermore, those who have friends who could also know, like, and trust you.
The point is, your patient word-of-mouth referrals are everything in our industry. I don't know why practices don't focus more on that and only focus on PPC ads or directories and other expensive advertising. This is because your patients will bring you all the business you need if you set it up like that. Hereās what I learned.
Whenever I'm consulting with a practice, I ask them to pull a report called Revenues by Referral Source. Typically, this is what happens: The majority of your referrals for your surgeries are coming from word of mouth, friends and family, patient referrals, staff referrals, physician referrals, and existing patients.
By the way, if that is not the case for you, just know you are working twice as hard when you have that āone and doneā mentality.So, I like to focus on word-of-mouth referrals because itās faster, cheaper, and more effective than other types of marketing.
Let's keep in mind how powerful and profitable a good cosmetic patient can be for you now and in the future. We cosmetic patients have endless needs. For example,
āWrinklesā is the absolute number one keyword in our industry. Nobody wants them, and weāll pay a lot to get rid of themāand thatās just the beginning. Thereās also sagging face and neck, blotchy skin, crepe skin, crooked nose, tired-looking eyes, chin fat, big ears, thin lips, small breasts, unwanted fat pockets, and it goes on and on for decades since the aging process is relentless.
Because a cosmetic patient who cares about their appearance today will care about it tomorrow and next year, as well as when social trends kick in, such as when they are getting married or suddenly single.
Moreover, have you noticed your patients starting so much younger nowadays?Iām sure social media has a lot to do with that. However, whatever the reason, these patients end up having multiple cosmetic procedures throughout their lifetime.
So, knowing this, do you want a patient one time or for a lifetime? Obviously, for a lifetime. The most successful practices focus on this, so they have a steady stream of patients who come back again and again and bring their friends with them. This is because they have changed their focus from āone and doneā to āpatients for lifeā who return and refer.
The shortest distance between you and new patients is from your patient talking to her girlfriend, mom, sister, aunt, neighbor, gym buddy, or yoga friend about YOU. That person trusts that other person, so now they trust you. That transfer of credibility is golden. The referred patient is less price-sensitive, more open to your recommendations, and more likely to convert in less time.
However, it doesnāt just happen, or it doesn't happen as often as you want it to because patients are not thinking about how to help you grow your practice.They are thinking about their own lives, kids, jobs, and other things. Even though they would be more than happy to refer you, itās not top of mind, so you canāt take it for granted they will, and you can't assume anything. Therefore, here are some ideas to make word-of-mouth referrals happen more often.
You want to use clever ways to remind your patients you would love to get to know their family and friends.
Start with internal marketing by having your staff wear eye-catching lapel pins or T-shirts that say, āWe Love Referrals.ā
Additionally, use other signage around the office that says something like, āThe greatest compliment you can give us is to refer us to your family and friends.āFor instance, I was in Maine, and they had that quote splashed across the wall behind the reception desk so you couldnāt miss it. It was huge, artistic, tasteful, and a really good idea.
You could also do a simple āBuddy Botoxā sign that says, āGot wrinkles, got a friend? Bring a friend to your next Botox appointment, and you both get an instant $50 gift card toward your treatment.ā
Another easy one is when you're answering the phone, always ask how the caller heard about you because that is very good intel to know what prompted them to pick up the phone and call.
You should also ask on the patient intake form because youāre trying to figure out which of your marketing efforts is working so you can double down on them.
And then, hereās the secretāthank them!For example, if they say, āOh, my hairstylist,ā and you hear that the hairstylist referred them two times, go meet the hairstylist because he or she is a big fan.
You should make that a bigger alliance than it is now because right now itās just an anecdotal, āOh, my hairstylist mentioned you.ā In my book, I'm telling you, there was a hairstylist in San Francisco who was referring to one cosmetic dermatologist and a facial plastic surgeon. We were all in a very small areaājust two blocks away. This guy was worth 250 referrals a year because he was also being well taken care of by the doctors. But that's a killer referral sourceāwow. Can he come here?
So, go get your hair done. When you do, you have to thank them.What we say is when on the phone or in their patient intake form, when they say, āHow did you hear about us?ā and they say, āOh, Sue Smith,ā then you just next to it say, āMay we thank her?ā or āMay we thank them?ā And they say, āYes.ā Sometimes itās privacy-related stuff.
So, if they say, āYes, you may thank them,ā please do so. Just send a nice note card.
You could handwrite it or have some of it preprinted, but definitely sign itāhandwritten signature. Another doctor, Dr. Pontel, does send this letter and hand-signs it. Itās a nice touch.
If another doctor refers them here, Dr. Pontel does send this letter and hand-signs it.
But we donāt send a form letter to patients who refer other patients. Instead, we send a thank you note cardālike this one. Itās beautiful.
Inside, it just says, āHello Sue, thank you so much for referring Sarah to us. We appreciate your trust and support. Weāll take great care of her and hope youāre well.ā Then you just sign it or decide what you want to say.
Usually, the receptionist handwrites all this stuff, and then the doctor adds his fancy signature. This goes a long way because nobody does this anymore.
I call these āshow and tellā cards. Give your patients their photosāhand them their photos.
Their before-and-after photos. Again, you give them a thank you note card.Usually, I just go with flowersātulips, roses, and things like that.
And I just hand them their card with the photos in it. They donāt have to use it; they could throw it away, but they wonāt.
We women cannot keep a secret. We will show it to at least three people because now weāre holding it. And it says again something like, āThank you for your trust.ā
Itās a great idea. I donāt know why people donāt do this everywhere. Everything Iāve ever done, I love to show my sister.Hereās the text with correct spelling, punctuation, and formatting according to US AP style, with added transition words for flow:
It's the first one. Then my girlfriends. Then, myāI show everybody everything, but I'm pretty transparent. However, if you showed, if you gave me the photos, I'd show everybody. But here's the nuance.
Thank you for your trust. Here's the doctor's signature; however, you have to include the doctor's name, address, phone, website, and then, P.S., the greatest compliment you can give us is to refer us to your family or friends. Consequently, when they open the card, the patient will say, "Oh, my God, who was your doctor?" And, oh, he's right here.
If you were really good, you'd put a QR code on there. Thus, the friend can simply scan the QR code with their phone. Now, the doctor's information is on their phone.Okay. So, that's that. I love that.
You could also consider a referral display. The issue with this is, as I saw at your office, you keep it nice and clean there. Consequently, this could start to look a little junky when you put things on the checkout counter. So, it's just a thought. However, we used to literally place it at the checkout counter because, when we have our wallet open, that's when we look over and take some cards and put them in our wallet. That was the thought process.
You can use it or not use it, but it used to work very well. Alternatively, if you don't want to clutter your counter, you could have cute little cards and simply hand them a card with their receipt for the day.
You know, just hand it to them. Yes.Okay. Another previous idea involves branded items like gum or pens. I like the pens. Moreover, whoever books a surgery gets a pen. Sign your receipt, and you can hold on to that pen. Don't worry about it; you can keep it. That's a great idea.
Make sure your website is on there because you can't fit much, but at least, if you can get your website on thereālike Puntel and Wayne Facial Plastic Surgery dot com or whatever. Anyway, you need a URL on there. I really like to have your name and your website on there if at all possible. Now, what do you think? Is there a way around this? I love to do a referral program; it's never a bad thing. I think it always works from what I've seen. But what's a way around the prohibition on buying referrals? We couldn't say, "You refer somebody, and you get a $100 gift card," or "You get a gift," or similar. Itās a legal issue that Bonnie, who is Docās wife and a lawyer, explained.
Well, it's called fee-splitting, and that's why we're doing this. We're trying to get around it while keeping this legal and keeping you all out of trouble.What I do know, because I've been doing this forever, is that I call the medical boards. Hereās what happens: If you put things in writing, like, "I will give you money if you refer a friend," you're asking for trouble. Guess what happens? The competition gets a hold of that. And then, they send you to the medical board. But you guys seem to play nicely in that area. In other places, like Vegas or Miami, they are cutthroat. Theyāll just tear you down if they can.
So, we try to do things not in writing. With the board, it was a tip-for-tap situation: If you do this, I will do this. That's what gets you in trouble.
Yes, it's like someone having a surgical procedure is the one.
So, here's another thought. Remember we had the goody bag gifts with surgery? Yes, with surgery.Well, we could also do something like a goody bag or a "buddy beauty basket." Both talk about buddy beauty baskets, right? And in that basket is "buddy Botox." So, we need to include two little gift cards: one for you and one for the friend taking care of you.
Yes, okay, so thatās that.
Then, there are referral perks, and I like these a lot, such as a two-for-one. Hey, Dr. Wayne, do you do any peels? No? You would want to.Okay, it's just a thought because I like peelsāthey're quick and clinical. You get a nice shaping result from it, and it's a way for them to meet you. But I wouldn't do this unless you're trying to transition them from a peel to Botox to a facelift or rhinoplasty. You know, it's kind of a jump. So, it all starts somewhere.
Just keep this in your back pocket in case you ever get an aesthetician in there. You know, this will be a good one for them to get people through there.
Okay, you could also do a refer-a-friend monthly promotion. While you canāt give money, you could always offer a product if you have any.
Alright, then you could also use a quick gift, especially as the holidays approach. Iāve used this many times with my own. For example, my sister loves Botox but won't pay for it because she's so cheap. Therefore, I give it to her as a gift. I think many people are like that. For instance, it's Christmas time, and people might be busy wondering, "What am I going to give my friends or family?" If they're generous, they might give a gift of beauty, such as a gift certificate.
Thereās also the option to have a friendly staff referral contest.You could simply have these little cards made up, and, given that you have a very small staff, Marie, you could probably win this. You would just pass out as many cards as you can. Then, whoever gets the most referrals receives a really good grand prize, which could be a shopping spree, a flat-screen monitor, a computer, or something similar. It's a thought.
Okay, yes. Hereās what I would suggest doing.
When it's a slow month, like usually Septemberāwhen kids are going back to schoolāI would say, āOkay, team, we're focusing on referrals this month.ā Thatās when you would pull out these slides and think of what things can we do this month to focus. You know, how they always have themes for retailāit doesnāt matter.
Anyway, that's an idea. You could also have a staff special event where family and friends are invited.However, you have a small staff, so you'd need to get as many people as your neighbors, gym buddies, and everyone.
Yeah. It brings us to our next topic. Once you're done with this, you want to run something by me. So, all right. Family and friendsāhereās how you play this game. That night, they either sign up or have things done for a special fee. However, only because theyāre going to approve their before-and-after photos, theyāre going to give you a good review, and theyāre going to give you a referral. So itās definitely a win-win. If we do this party, this is what we would like from you in return. You could also hire staff with a following, such as those with a blog, a huge Instagram following, or their own clients.
Letās see. Weāll say that when weāre ready for another staff member, they have to be an advertiser for us. Iāll tell you, there are some people who donāt have an Instagram followingāthey must be rich, right?
No, theyāre strategic.They live off rhinoplasty and need that rhinoplasty influencer to get a nose job and tell her 200,000 followers. So, they take that pretty seriously. Thatās a little strong, but any local influencerāanybody. And thatās why we bond a lot. Weāre trying to figure out, are these staff or even patients connected to the community? Can we make something of that?
You could also have a patient appreciation event where youāre just saying thanks a lot.However, I would also have little props for Instagram. For example, I would have them take little photos, but donāt do mustaches because you want them to show their faces. I like the frame idea better. So, just make it a really fun party, but you have to bring friends.
Okay. And then thereās thisāthis is a little advanced, but it has worked beautifully, especially in an area like yours. Itās a patient advisory board. So, when Dr. Wayne is a little early to do this, hereās the concept: You have an advisory board. You handpick 10 womenāwomen who have spent a lot of money in your practice, who are committed or connected to the community, who absolutely love you. These women would love to sing your praises but donāt know what to do.
So, hereās what we do: We invite 10 to be your advisory board.Letās say five to ten. You have a gorgeous dinner for them at a very nice restaurant in a quiet back room. Then, the doctor says, āYouāre my new advisory board. I would like us to meet once or twice a year. I want to hear from you. Itās all about how you can do me a favor. Give me your feedback. What do you want? What donāt you want? What else can we do to help you and your friends look good and feel great?ā Serve a little wine at this event so everyone relaxes, and then let the women brainstorm. Women will flow like crazy when given food and wine and are relaxed.
They might say, āActually, my sister is a publisher. I bet I could get an article for you.ā Or they might say, āOh, well, if you need that, I have a friend in the TV world. Or I can get you in front of my womenās club.ā You just donāt know whatās going to come up. So, that is a thought.
Okay, do you like that idea? Awesome. Itās advanced and more strategic, but itās aspirational. Right? Women love to help, especially when a doctor asks us for our opinion. We love to help. We have opinions, you know. We love to help you.
Alright, referrals from external word-of-mouth strategies.This is where we need to network. Dr. Wayne, youāve been hitting that hard, so thatās fantastic. What youāre doing is exactly how you do itāyou feed on the streets.
However, you could also have a brainstorming session with all of you. Who are your friends and family? Where do you go for servicesāhair salons, health clubs, retail shops, media outlets, momās groups, Chamber of Commerce, hobby groups? Do you know thereās a hobby for everything? There are groups for things like scrapbooking that used to be popular. There are groups for everything. Youāre pondering. Whatās that? Youāre pondering.
Oh, really? Thatās fun. Okay.
Fundraising organizations, cosmetic dentists, gyms, womenās centers, pain centersājust brainstorm.I love brainstorming. If you could all get together and really think in your day-to-day operationsāwhere do you go? Where do you eat? Who does your nails? Who does your hair? Who does your massage? Just think about that.
Then, how could you work with them? As we said last time, you could literally just give them pens to hand out or give them some tchotchkes and have them pass them out. But theyāre going to be asking themselves, āHey, whatās in it for me?ā Just know that whenever youāre asking somebody for a favor, we all think, āWhat do I get out of this?ā I see what you get out of it, but what do I get out of it? Always answer that question.
Here are a couple of thoughts: You could provide them with food, have a network lunch for the neighbors. Remember you were going to have those people overāthe husband and wife who own that spaāand you were going to have them over. Did you do that? Did Doc go there? Oh, they were there.
Okay. So the next idea would be to invite them to your place and have some snacks and a meet-and-greet kind of thing.Or, I have done thisāthough itās not my top priority. A lot of you arenāt in a big strip mall, but a small one. Do you have alliances nearby that you would want to know their clients? Sure. I did this once in a medical building, where there were a whole suite of medical offices, and we had a lunch. We probably had about a hundred staff show up. The issue was that it was too much of a free lunch. Thatās all it wasājust a free lunch. But I gave everyone a goody bag with all of our materials in it.
It was really strategic, but I think we only got a couple of feeders out of itājust a couple. I think the staff themselves wanted to come back and get something done, but they were supposed to tell their clients or patients about it. Itās expensive. Itās not expensiveāitās a hassle because you have to have people in your place, like having company over during lunchtime. Itās not the easiest thing, but it could work very, very well.
You might get one or two good alliances out of it, and thatās good enough.Then, you always want to have networking cards. What I do is, you know how youāll have a business card? I like to have all your services listed on the card. If youāre networking, I like to include, ā$100 towards your first visit hereā or ā10% off.ā I donāt like to say that upfrontākeep that one up. I really like this. I am asked for my own business cards, but Iām going to ask if I can have something like this for my own business cards because I go out with the girls a lot or am out and about, you know. Iāll get talking to anyone and hand them out. Like the girls and I can go out after work and justāyeah, I like this.
I like to put the services on the back of the card so everyone is clear about what you offer. A lot of consumers donāt know what a facial plastic surgeon is, so I would be really specific. I also like to have some kind of āGet to Know Usā gift card, such as a $75 gift card to get to know us. Okay, I should have this myself. Iām constantly asked by consumers, āWhoās the best? Who should I go to? What do you think?ā
Itās such a conversation we all have nowadays. Weāre always looking, so itās just an easier conversation in todayās world.I would have business cards to make that conversation go somewhere. If they like you and are willing to, like that hairstylist, we put up a pop-up banner with the two doctors on it. He kept it right at his hair station. We were like, āThis is amazing.ā So, if you can get one of those, take advantage of it.
Oh, yeah. Yeah. You could also, when they say, "What's in it for me?" and I used to do this a lot in San Francisco, we would buy their gift cards for facials, like pre-facelift facials. And they love that because they were like, "Oh, this is fantastic! You buy my gift cards. The new woman comes in for her skincare, and now the surgeon does his facelift, and she keeps their skin prepped and in good shape afterward."
This only works if you do not offer skincare services because you can't keep them.Okay. Then, you can have a cross-promotional event. Those are like weddings. Like, oh my God, I would do a cosmetic dentist, a plastic surgeon, a Pilates person, and a health club. We had four service providers and a huge, high-end health club. You get a million people there, but it was a lot of work. So, I'm just saying, start with the easy stuff first, get some traction, and see what you like before moving on to the bigger stuff because it's a lot.
Something simple, if they would just do a cross-promotional email, I like to do these a lot more because we would put together an email that was for both. For example, this one was for European skincare, and then together, they gave you these results. We would just send an email to both patient lists. That way, we get somebody else's email list, and they get on our list too. That's a good idea. That is a fabulous idea. We're asking the rep, "Yeah."
I like other emails. I like to ask the reps to go steal them from other places. Because now it's a win-win, since you're sending it to your list, they're sending it to their list, and it's a top one with a salon, like a major salon. Yes, do it with those dermatologists. Yeah.
And the dermatologists, they must have the longest email lists.True. Whoās that? The dermatologists that Dr. Pantella and I visited.
Oh, for sure. For sure. And if theyāso all you have to do is, we have to give up our email list too, though.
No, you're not giving it up. You're just sending an email to your list, and they're sending it to their list. You're sending the same email, but you keep your emails. You just send them to your own list, but you're both in the email. And then whoever comes through the door and lets them, but their name and email, thatās how to get it. But no, I would like to get another email list so we can email our stuff.
Well, sure. But at the moment, this is the easiest way to work with somebody else without saying, "By the way, I'm going to need your patient list." They're not going to give it to you, you know. Yeah. Inside the box.
Well, when I used to do events, I would go to a really high-end retail shop, and Iām so surprised. I would show them the doctor's book. I would show them before-and-after photos and photos of his office. Iād say, "This is Dr. Smith, and hereās my idea because I'm his marketing director. Iād like to do an event here with you. This is what we'll do: I'll do all the work. We'll pay for it. We'll pay for the wine and food. All I need from you is your patient list so I can invite them."
Then, we'll have your list and our list.So, that night, you'll have a sale. You'll have 20% off anything in the shop. And then, the doctor gives a presentation. I would hand out complimentary consultation cards. Yeah. You know, for the doctor. So, it was a win-win for everybody. And they used to give me their list because they were like, "Sure, we donāt email them. You might as well."
That was then, but in todayās world, most people are like, āYou know, hoarding their list.ā So, you say, āNo problem. Iāll go ahead and design the email, but then Iād like you to send it to your list and send it to my list.ā
Okay. Okay. All right.
So, thatās the whole point: we have to nurture alliances. Itās a win-win.And then the last thing is, if there's any community involvement, if you happen to love things in the community, if there's a fundraiserāI used to go to all the fundraisers around here and all the salons and the medspas. It was really good networking, but you have to like to do that. You know, my evenings were spent working a lot about them. Yeah.
Yeah. And that is that. So, what do you think? Awesome. Awesome.
I got a couple of great ideas. And then next week, when Dr. Pontel's here, we want to talk to you aboutāwe already told you about the Botox special we're doing. So, weāre trying to get that out to as many people as possible in different ways: email and text.
And then, we want to talk to you about an event.Once we put our brainstorm with our ideas, once we collaborate and figure out what weāre going to do, weāll run it by you and see if you want to add anything, take anything away, or give us any different ideas that could get us the result weāre looking for. That would be awesome.
Katherine, can I run by you a real quick kind of basic question? So, the old therapy rep came to do some old therapy training for me. She was like, āYou know, it would be really great. We should do an old therapy event.ā And even if we get 10 people here, and half of them book, thatāll be like a very productive afternoon or morning or whatever.
Then, Marie was like, āWell, yeah, and we can maybe get an injectable rep to come too, and then people can see different things.ā And she was like, āNo, I really, really want it to be like an old therapy-only thing.ā Yeah.
Whatās your opinion of having an event with multiple different reps or just focusing on one type of thing?Real quick. And then I was like, āWell, what about this idea? What if we spent a day and said, like, breakfast time, you know, not like 8 to 9 oāclock, but 8 to 10 oāclock? Weāll have one person come, and then at lunchtime, somebody else can bring lunch. Like, 8 to 10, all therapy; 10 injectables from Allergan; and then a 5 oāclock evening, like another rep. Like, have it all be on one day.ā
Mm-hmm. Okay. Iāll just get.
I'll just tell you from my shared experience.
People are not hanging around all day waiting to go to your office.It's very difficult to get butts in seats. Mm-hmm. You have to bribe the heck out of them to show up. You will, and the other rep does not want anyone else there.
She wants to talk aboutārightāsheās out for herself. Absolutely. Yeah. Oh yeah. We need to focus on our therapy, but she will pay for that. So, what we used to do here, I used to organize these huge eventsāhundreds of people at hotels. It was ridiculous. But that was when this was all new and fun. However, I always did it from, letās say, 4 to 7 p.m.
So, you could come after work. But then, that means you have to have heavier hors d'oeuvres because everyone's hungry.
Thus, we were bribing them with hors d'oeuvres, wine, and raffles on the hour.Additionally, I had a doorman who was like, āNobody gets in without knowing their name, email, and cell phone.ā For me, this was a sales event, and we had a program. We would say for three hours only: This is our normal price; this is our tonight-only price; and this is what you save.
Consequently, I had people and the staff would be wearing special hats. They used iPads back thenāwhat were they? I guess they did use iPadsābut we were booking, getting credit cards, and paying for the services that night.
We would bring in a hundred grand because it was a big deal, but they had VIP parking and it was way overboard.
I will tell you, like anything else, 80% of those people were there for the food.The remaining 20% were actually there for a good deal. But we got to keep them for the rest of the year. You know what the doctor would say? This is how a surgeon thinks. You guys are so funny. Heād say, āYeah, but now we like, we just sold everything and now no one was supposed to do.ā
I said, āWhat do you mean? You just soldāā He said, āWell, we already got the money. Now what are we going to do for the rest of the year?ā I said, āYouāre going to take care of them for the rest of the year.ā But he said, āWell, how else are we going to size it?ā
Youāre going to fulfill what we said. Youāre going to develop a relationship and youāre going to get their friends to come in. And I thought, āHoly cow, youāre not happy with your hundred grand? Are you kidding me?ā Yeah.
So, again, I wouldnāt start with an event because salespeople will bombard you with that.You will get distracted by it, and Iām not sure itās the best use of your time when youāre trying to grow this, you know. Unless you can somehow dovetail off with someone elseās event. For example, if some vendor said, āYou know what, I want to have an event and thereās a cosmetic dentist or cosmetic person willing to do it,ā and heās willing to do it with you, then the two of you show up.
But youāre not inventing; youāre not doing anything. Youāre just showing up with your doctor, and maybe you have a booth or youāor Katherine, when you talk about itābut donāt do all the work. Itās a lot of work. Itās a lot of work. Yeah. Youāre just going to start there. Yeah.
Iām glad we got your opinion because I was like, āItās saying no, no event. Maybe wait.ā Maybe wait until after the new year, after where Dr. Wayneās established like a pipeline, and have it when nothing else is going on. I did one once, and it was the presidential debate night.
Are you kidding me? Like, how would I have known that? Yeah. So, you have to really plan. My best nights were always Thursday nights because women loved a party on a Thursday night. The theme was always āGirlsā Night Out.ā We had the husbands with the kids come on over. Letās have some wine and shop.
All the vendors were there. It was an all-out thing, but it took that together, you know? Yeah. Okay.What are your thoughts about those wedding expos and stuff? What are your thoughts about them?
Not good. Not good. Not good. Unless you have nothing else to do. Itās too far away. Itās not a, āHereās a bride; she needs this; and here I am.ā Itās not direct. Theyāre all over the place. Theyāre looking at everything. Itās so overwhelming.
I have never known one to be worth the time and the money you put into it. Itās just too far apart from it. Itās too much distraction. I needāthey need to be focused on you, you know, and what you offer. I think itās very helpful for you to know what things we shouldnāt waste our time on.
Yeah. So, you donāt think an event then?
No, not right now.
There are so many other things you could be doingāso many easier things you could be doing, you know?Yeah.
Rosemont, just do a solid email, you know, like a good, solid email with that Botox thing. They should be designing that, you know? Yeah, they are. They are. They are. Theyāre planning it this week.
Lasted today or tomorrow. Yeah. Do that kind of stuff. Thatās a no-brainer. Youāre not involved. You just handle the phone calls. Itās easier.
All right. I got to fly. Weāre good. All right. Have a great night. Okay. If you go with thatāyeah. If you go tomorrow, have fun.
Have fun. Right. I probably wonāt, but if I do, Iām going to have to get some Instagram pictures because it looks like I have no life.
All I do is, you know, I only work. But I need some new photos, so I might go because we have these beautiful redwood trees here that are like 200 years old or something. I mean, seriously, I need to see my own place now.
But you guys have a great, great Labor Day weekend. Thank you for your input. Thank you. Bye.
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#moresurgicalpatients #howtogetpatients #fastpathtopatients #patientleads
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š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz" where weāll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Furthermore, Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, āAloha Vibe Practice ā with Brandyn Dunn, MD.āSpecifically, my latest "Beauty and the Biz" Podcast special guest was Dr. Brandyn Dunn. Indeed, he's a facial plastic and reconstructive surgeon. Additionally, he's been in private practice in Newport beach, for the past two years.
Interestingly, Dr. Dunn was born in Southern CA and raised in Hawaii. Furthermore, he brought his 'Aloha vibe' to his new solo practice. Currently, he's building it through relationships, and in similar fashion, through a lot of educational content on his Instagram channel.
In summary, discover how a new surgeon enters and competes. Specifically, in an uber competitive marketplace. Additionally, learn about the pearls heās gained so far.
To illustrate a point, I also asked him, 'Where do you go on vacation when you've already lived in Hawaii?ā ;-)
Visit Dr. Dunn's websiteEnjoy!
Catherine Maley, MBA
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#brandyndunnmd #drbrandyndunn
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š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to "Beauty and the Biz" where weāll talk about the pros and cons of being a hospital employee. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, āPros and Cons of Hospital Employee ā with Diana M. Flis, MD.āUsually, on the "Beauty and the Biz" Podcast, we talk about the journey from transitioning from academia to private practice.
To be sure, these surgeons want the autonomy and freedom to practice with their vision and personal philosophies. Moreover, they're free from the layers of bureaucracy that make up large hospital systems.
Furthermore, they want to make decisions without the constraints of hospital policies so they can create a practice culture and patient experience that reflects their own values and tastes.
However, some surgeons see the advantage that come with the structure and support of a large hospital environmentā¦.
Specifically, my latest guest was Dr. Diana Flis. Indeed, she's a board-certified plastic and reconstructive surgeon employed at the Henry Ford Medical Center in Jackson, Michigan, for the past 6 years.
Chiefly, we talked about how she went from training in Michigan to doing a 6-month fellowship under Dr. Ben Talei, a well-known facial plastic surgeon in Beverly Hills, CA. Thereafter, she went back to Michigan to practice for a large healthcare provider in the Southwest Detroit region. Additionally, Dr. Flis discusses the pros and cons of that choice.
In summary, Dr. Flis laid out several advantages of working for a big operation, as well as the drawbacks.
Visit Dr. Flis' websiteEnjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you havenāt already, grab your copy today!
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and letās grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#dianaflismd #drdianaflis #bentaleimd #drbentalei #jacksonmiplasticsurgeon
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š Schedule your free 30-min strategy call with Catherine
āļø Restart your practice in 7 days
ā¬ļøā¬ļøā¬ļø
Hello, and welcome to Beauty and the Biz where weāll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, weāll discuss the general business and marketing side of plastic surgery.
As always, Iām your host, Catherine Maley, author of āYour Aesthetic Practice ā What your patients are saying.ā Iām also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting todayās episode titled, āSame Staff for 38 Years ā with George Sanders, MD.āHave you struggled with staff retention and motivation? If so, youāre not alone.
Obvously, staffing has become one of the biggest challenges for a solo practice and thatās for all kinds of reasons, but it doesnāt have to be.
Discover HOW to keep a cohesive, dedicated team for multiple years and even decades and how to create a positive and empowering work environment staff love.
Specifically, this latest episode of the "Beauty and the Biz" podcast, is an interview with George Sanders, MD. Amazingly, he's a Board Certified Plastic Surgeon practicing in southern CA for the past 39 years.
Notably, we dive into his extraordinary success story of how he not only built a thriving practice, but also managed to retain his staff for an astonishing 13 to 38 years!
Chiefly, hereās what we talked about:
Firstly, the secrets behind his unique approach that keeps his team engaged, inspired, and committed for decades. Secondly, the key strategies he employs to create a positive and empowering work environment, fostering a sense of belonging and purpose among his staff. Thirdly, his proven methods for building a strong, unified team that delivers exceptional patient care. Visit Dr. Sanders' websiteEnjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you havenāt already, grab your copy today!
ā¬ļø FREE BOOK:
š Get my 5-Star Rated Book, "Your Aesthetic Practice ā What Your Patients Are Saying," FREE! Just pay S/H
ā STAY UPDATED:
š Catherine's Website
š Catherine's Blog
š¤ "Beauty and the Biz" Podcast
šŗ "Beauty and the Biz" Videocast
š "Beauty and the Biz" on Apple Podcastsš¤ LET'S CONNECT:
ā”ļø Instagram
ā”ļø Facebook
ā”ļø Twitter
ā”ļø LinkedInP.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody thatās going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If youāve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you donāt miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. Itās guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything Iāve gleaned over the years into one playbook of the most successful practices and what they do to win.
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