Afleveringen
-
Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy.
Chapters:
00:00:00 - Resilience & Faith: Where It All Began00:01:18 - Unlocking the Beauty in Building a Brand with Suzanne LeRoux00:01:48 - The Leap: From Courtrooms to Creams00:02:41 - How One Love Organics® Was Born00:03:34 - The Oil Breakthrough Nobody Saw Coming00:05:03 - Starting with Three Essentials That Changed Everything00:09:20 - When Press Turns Dreams into Reality00:15:09 - Lessons in Customer Love: The Secret Sauce00:17:40 - What EcoCert Certification Taught Us About Standards00:22:54 - Reading the Future: Trends You Can’t Ignore00:31:36 - The Botanical Bombshell: Suzanne’s Star Product00:34:55 - Entrepreneurship Isn’t Always Pretty00:37:05 - How Resilience Shapes a Brand’s Purpose00:38:53 - Surviving Economic Twists & Turns00:40:02 - Keeping the Team on Fire with Transparency00:44:35 - Words of Gold for Aspiring Entrepreneurs00:47:05 - Behind-the-Scenes: Retail Partnerships & Insights00:49:31 - Winning in a VC-Dominated World00:54:51 - What’s Next? New Launches to Watch00:56:49 - Why Consistency Wins in the Long Run00:58:27 - Final Thoughts: Wrapping It All TogetherLinks and Resources:
Suzanne on LinkedInOne Love Organics®Aggie on LinkedInAB Creative Aggie on InstagramState of the Beauty IndustryThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands.
Chapters:
00:00:00 – Fear-mongering vs. science: where do you stand00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu00:02:07 – The problem that sparked a skincare revolution00:04:23 – Your skin isn’t a wall, it’s an immune organ00:12:45 – Hormones, menopause, and the skin you’re in00:21:43 – Big beauty vs. indie founders: who moves faster00:35:15 – MoCRA: the skincare industry’s new playbook00:36:27 – Is the industry ready for MoCRA’s next chapter00:37:34 – The global skincare standards showdown00:38:24 – Safety isn’t optional: why testing matters00:39:35 – Your MoCRA compliance crash course00:42:46 – Home labs vs. compliance: can you keep up00:43:55 – GMP decoded: the safety playbook for founders00:47:55 – Critics, praise, and the truth about validation00:57:16 – The clean beauty myth: what they’re not telling you01:05:16 – Skincare simplified: the final takeawaysLinks and Resources:
Dr. Ebru Karpuzoglu on LinkedInDr. Ebru Karpuzoglu on InstagramAveSeenaChicScienceAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Zijn er afleveringen die ontbreken?
-
Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses.
Chapters
00:00:00 - The Ceiling Nobody Talks About00:01:11 - A Warm Welcome + Meet Chelsya Ernina00:02:25 - From Pre-Med Dreams to Marketing Realities00:03:31 - Small Teams, Big Impact: The Underdog Advantage00:05:54 - Lessons from Giants: JCPenney, AARP & More00:07:28 - The Truth About Data (It’s Not What You Think)00:10:21 - Beyond the Sale: Building Real Relationships00:17:29 - Creativity vs. Data: The Balancing Act00:19:47 - Emails Aren’t Dead (You’re Just Using Them Wrong)00:30:44 - Bootstrapping Realities: Scaling Without Burnout00:39:04 - Ads That Actually Work: A Behind-the-Scenes Look00:41:15 - Website Secrets That Double Conversions00:43:01 - The Email Automations You’re Probably Ignoring00:45:06 - The Paid Ads Playbook for Beginners00:50:14 - AI Tools That Will Change Your Marketing Game00:53:18 - If I Launched a Beauty Brand Today…00:56:38 - Mindset Shifts That Separate Winners from Quitters01:05:12 - Parting Words: One Hour, One Focus, One Step ForwardLinks and Resources
Chelsya ErninaChelsya on YouTubeChelsya on InstagramSeven Figure Diaries™ PodcastAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables for success. They also talk about the power of bundles, the importance of clarity in website design, and how brands can use AI without losing their authenticity. If you are a beauty founder looking to maximize your growth and stand out in a crowded market, tune in!
Chapters
00:00:00 – The Warm Hello: Where It All Begins00:02:17 – Mistakes Founders Keep Making (and How to Fix Them)00:03:43 – Instagram Archaic? TikTok Trending? Let’s Discuss.00:06:53 – AI or Bye-Bye? How to Stay Authentic in a Digital World00:10:59 – Your Website: The Silent Salesperson You Might Be Ignoring00:14:34 – Amazon: Indie Brand Savior or Siphon?00:15:32 – Clicks, Conversions & Cash: The Science of Selling More00:19:27 – Are Trends Your Friend—or Your Undoing?00:24:26 – Do You Have to Show Your Face? Founder Visibility Decoded00:29:46 – Brands We’re Obsessing Over (and Why They’re Winning)00:33:20 – The Secret Sauce: How Smart Partnerships Build Big Brands00:34:21 – Your Superpower: Finding—and Owning—Your Zone of Genius00:36:05 – Copywriting That Converts: Small Words, Big Impact00:39:24 – Product Crushes: The Ones We Buy Again and Again00:47:05 – Why the Products We Love Actually Work00:53:18 – Authenticity Is Everything: Why Consumers Can Smell Fake00:56:00 – The Wrap-Up: One Final Gem Before You GoLinks and Resources
Keemia on LinkedInKeemia on InstagramAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives.
Chapters
00:00:00 - Where Mindset Meets Magic: Choosing Abundance Over Scarcity00:01:08 - The Gateway: A Peek Inside the Podcast's Mission00:01:13 - Meet Anthea Austin: CPA with a Vision for Financial Transformation00:02:59 - From Idea to Impact: How Clear Margin Consulting Was Born00:04:22 - The Kaleidoscope of Growth: Clients, Change, and Challenges00:06:19 - Breaking Chains: Empowering Entrepreneurs with Financial Clarity00:13:06 - Beyond the Balance Sheet: Mastering Debt and Strategy00:18:45 - Hidden Costs Unveiled: A Deep Dive into COGS for Beauty Brands00:22:03 - Pricing the Priceless: Cracking the Code of Market Positioning00:30:37 - Future Casting: Turning Financial Forecasting into Founder's Gold00:32:41 - Outgrowing Expectations: How to Handle Sudden Surges00:34:27 - Forecast or Fail: Why Every Beauty Brand Needs Financial Vision00:36:56 - The Growth Compass: Year-Over-Year Done Right00:40:21 - Numbers Tell Stories: Understanding Your Brand’s Finances00:45:09 - Tools for Titans: Financial Hacks for Modern Entrepreneurs00:51:59 - From Limitations to Limitless: Opportunities Hidden in Plain Sight00:54:59 - The Phoenix Effect: Adapting, Thriving, and Soaring Higher01:01:09 - The Final Bow: Wrapping Wisdom with Actionable InsightsLinks and Resources
Anthea on LinkedInClear Margin ConsultingFinancial Conversations PodcastAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune in and hear Katharine explain how authenticity and perseverance can build a brand that stands the test of time while making a meaningful impact.
Chapters
00:00:00 – Why Trust is the Cornerstone of Purpose-Driven Brands00:01:13 – Meet Katharine L’Heureux: Visionary Behind Sustainable Skincare00:02:08 – A Life-Changing Moroccan Adventure Sparks a Beauty Brand00:03:29 – Argan Oil: The Ingredient That Changed Everything00:05:57 – The Struggle to Source the World’s Best Argan Oil00:08:45 – How Ethical Sourcing Transforms Communities and Brands00:19:05 – From Oil to Cream: Formulating a Breakthrough Skincare Line00:26:19 – How to Break Into and Navigate the Beauty Industry00:34:50 – Measuring Impact: Community Growth Through Business00:37:47 – Triumphs and Tribulations: Real Talk on Business Challenges00:40:09 – Cracking the Code to Retail Partnerships00:42:36 – Pivoting Post-Pandemic: How COVID Created New Opportunities00:49:49 – Family Matters: Blending Personal Life and Business Growth00:51:59 – Sustainability Meets Strategy: Building a Legacy Brand00:57:11 – What Every Aspiring Entrepreneur Needs to Hear01:03:35 – A Moment of Gratitude and Final ReflectionsLinks and Resources
Katharine on LinkedInKahina Giving BeautyAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has set her apart in the clean beauty industry. It’s a conversation about resilience, innovation, and redefining what truly works in skincare.
Chapters
00:00:00 - Opening with Tami's Powerful Message00:01:23 - The Life-Altering Call: Eczema and Skin Cancer00:02:56 - A Discovery That Changed Everything: Tallow00:04:23 - First Creations: From Kitchen to Product00:07:25 - The Leap into Business: First Challenges00:12:45 - Finding the Perfect Formula: Crafting the Lotion Stick00:19:02 - Cracking Wholesale: Stories from the Frontlines00:25:35 - Marketing Wins: Strategies that Worked00:27:32 - Scaling Smart: Breaking Through Barriers00:29:11 - The Power of People: Team Stories00:30:38 - From Solo Hustler to Team Leader00:33:11 - Six-Figure Secrets: The Top Strategies00:35:33 - Doubling Down on Wholesale: A Focused Shift00:37:58 - Customers Who Inspire: Memorable Moments00:41:07 - Zero Balance, Full Heart: Facing Financial Struggles00:44:29 - Family First: Balancing Life and Business00:48:16 - Looking Ahead: Vision and Advice for Founders00:51:31 - Closing Reflections: Tami's Final WordsLinks and Resources
Tami on LinkedIn Taddo’s TallowAggie on LinkedInAB Creative Aggie on InstagramAB CREATIVE BLACK FRIDAY SALEBlack Friday 2024Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in to learn how a blend of science, entrepreneurship, and mission-driven innovation could completely change the way we think about fertility wellness.
Chapters
00:00:00 - Why You Must Advocate for Yourself00:00:56 - Meet the Visionaries Behind WeNatal00:01:52 - The Personal Loss That Sparked Innovation00:03:51 - The Untapped Potential of Men’s Health00:04:53 - Reinventing Prenatal Supplements for Couples00:06:29 - Lessons Learned From Starting WeNatal00:07:11 - How Customers Are Shaping the Movement00:11:19 - From Corporate Comfort to Startup Hustle00:13:36 - Building a Culture-First Business00:14:54 - The Hidden Power of Networking00:22:09 - How WeNatal Grew Without Paid Ads00:25:55 - Why a Strong Mission Beats Any Marketing Plan00:29:38 - Competing in a Crowded Market00:30:26 - Rethinking Prenatals for Him and Her00:33:47 - What’s Really in Your Supplements?00:35:43 - Behind the Scenes of Product Innovation00:41:07 - A Glimpse Into WeNatal’s Future00:47:17 - The Stories That Fuel WeNatal’s Growth00:48:36 - Tips for Bootstrapped Entrepreneurs00:49:55 - Closing Thoughts: Trusting the JourneyLinks and Resources
Vida on LinkedIn Ronit on LinkedInWeNatalAggie on LinkedInAB Creative Aggie on InstagramAB CREATIVE BLACK FRIDAY SALEBlack Friday 2024Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry.
Chapters
00:00:00 - Why Trademarking Early Matters (and Saves You Headaches)00:01:15 - Meet Antonella Colella: A Beauty Attorney’s Journey00:01:58 - The Leap from Corporate Law to Beauty Brands00:04:53 - Foundational Legal Steps for Beauty Founders00:09:07 - Avoid These Common Founder Legal Mistakes00:15:08 - Why You Need a Trademark Attorney00:22:48 - Expanding Globally: International Trademarking Essentials00:24:28 - Manufacturer Agreements: What to Watch Out For00:28:09 - Legal Myths That Could Hurt Your Brand00:32:12 - Ready to Sell? Legal Prep for Big Opportunities00:35:08 - Lessons from Celebrity Legal Battles00:40:47 - How to Handle Trademark Bullies00:43:08 - Practical Advice for Every Beauty Brand FounderLinks and Resources
Antonella on LinkedIn Colella Legal StudioAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With takeaways on navigating retail, gathering meaningful customer feedback, and approaching marketing with integrity, these highlights distill the essentials every founder needs to build a bold and impactful beauty brand.
Chapters:
00:00:00 - Highlights from the Best of Beauty and the Brand00:02:35 - Ethical Marketing: How Indie Beauty Brands are Changing the Game with Michelle Carrington00:12:47 - How to Create a Skincare Brand Rooted in Nature and Tradition with Melissa Fuller00:21:26 - ARCONA® Skincare: How One Woman's Vision Transformed Celebrity Skincare with Chanel JenaeLinks and Resources
Aggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success.
Chapters
00:00:00 The Humble Beginnings of a Big Dream00:01:00 A Warm Welcome to Beauty and the Brand00:01:07 Introducing Alyssa Kotter: A Visionary in Skincare00:01:45 Surviving Setbacks and Finding Strength00:03:50 From Concept to Creation: How Lissy Skincare Was Born00:06:04 The Fungal Acne Solution No One Talks About00:08:10 The Exciting Launch of Lissy’s First Product00:10:28 Secrets to Building a Loyal Audience00:12:26 A Unique Entrepreneurial Journey Unfolds00:15:32 Scaling at Speed: The Journey to Rapid Growth00:18:55 Crafting a Winning Marketing Strategy00:23:58 Breaking Through: Scaling the Business00:25:49 Leveraging Ads for Explosive Conversions00:31:10 Managing Surging Demand: A Behind-the-Scenes Look00:33:54 Navigating Motherhood While Running a Brand00:36:38 Tackling the Imposter Syndrome Head-On00:40:47 Reflections on Starting a Brand from Scratch00:45:22 Becoming a Beacon for Aspiring Beauty Entrepreneurs00:53:27 Growth Pains and Gains: Lessons Along the Way00:59:46 Making Every Minute Count: The Value of Your Time01:03:50 What’s Next for Lissy Skincare?Links and Resources
Alyssa on LinkedInLissy SkincareLissy Skincare on InstagramLissy Skincare on TikTokAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape.
Chapters
00:00:00 – Customer Deep Dive00:01:16 – Kicking Off the Episode00:01:57 – Aimee Majoros’ Unexpected PR Path00:02:19 – The Estee Lauder Elevator Story00:04:59 – Inside Corporate PR at Estee Lauder00:09:06 – Launching Her Own Firm00:11:13 – Corporate Lessons That Shaped Her00:17:40 – The New Age of PR00:22:09 – Predicting the Next Big Thing00:32:10 – Indie Brands: What They Can Learn from Giants00:34:04 – Low-Budget PR, Big Results00:38:15 – PR Myths and Misconceptions00:39:19 – Wild PR Success Stories00:42:18 – Reaching Niche Audiences00:52:10 – Staying on the Cutting Edge00:58:20 – Celebrity PR Wins and Top Moments01:03:46 – Wrapping It Up with Final InsightsLinks and Resources:
Aimee is BeautyAimee on FacebookAimee on InstagramAggie on LinkedInAB Creative Aggie on InstagramThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths about what it takes to stand out in today’s crowded market. Michelle shares advice on crafting messaging that sells without selling out.
Chapters
00:00:00 - A New Era of Consumer Power00:01:05 - First Impressions Matter00:01:11 - Michelle Carrington Enters the Scene00:01:58 - The Creative Shift: Makeup to Messaging00:06:35 - How Words Shape Experience00:09:17 - Avoid These Costly Messaging Pitfalls00:14:00 - Finding Your True Brand Voice00:27:23 - Why Niche Marketing is Non-Negotiable00:33:02 - Marketing with a Conscience00:34:13 - Permission, Please: The Power of Consent00:36:16 - Navigating Ethical Marketing00:38:35 - Shifting the Focus to Positive Impact00:41:10 - Indie Beauty Brands on the Rise00:44:08 - Uncovering Copywriting Myths00:49:20 - The Art of Attention-Grabbing Headlines00:51:07 - What Big Brands Can Teach Us00:54:54 - Bloom Beauty’s Transformation: A Case Study00:59:42 - Copywriting that Drives Results01:03:26 - Wrapping Up: Final TakeawaysLinks and Resources
Michelle CarringtonMichelle on Instagram Michelle’s LinkTreeAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you!
Chapters:
00:00:00 The Illusion of Busyness00:01:20 Meet Nancy Rimbergas of Earth Based Body00:01:48 From Beverage to Beauty: A Skincare Transformation00:03:08 Finding the Perfect Partner: Chemistry Meets Business00:04:42 Structuring a Seamless 50/50 Partnership00:10:22 Launching Earth Based Body: The First Steps00:11:24 Packaging Lessons and Ingredient Challenges00:16:14 Early Wins: Retail Success in Major Spas00:20:33 The Power of Press: How Media Transformed Our Reach00:30:58 Amplifying Content: Blog Posts, Social Media, and Beyond00:35:33 Marketing Strategies that Move the Needle00:38:51 Event Planning: Creating Memorable, Impactful Experiences00:42:11 Building Meaningful Relationships and Networking00:49:10 Overcoming Burnout and Balancing the Grind00:50:40 Data-Driven Decision Making for Long-Term Success00:57:03 Future Plans: Growing Community and Connection01:00:58 Conclusion and How to Reach Earth Based BodyLinks and Resources:
Nancy on LinkedInFull UnicornEarth Based BodyAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This episode is a raw look at how personal struggles can fuel innovation and why trusting nature can be the key to lasting relief.
Chapters:
00:00:00 – The Link Between Seasons and Your Skin00:01:17 – Meet Melissa Fuller, Founder of Gatherwise00:01:38 – Battling Autoimmune Issues with Skincare00:02:39 – The Birth of Gatherwise: A Personal Journey00:03:47 – From Homemade Remedies to Professional Skincare00:05:13 – Diving Deep into Herbalism00:07:03 – How Melissa Built the Gatherwise Brand00:09:52 – Starting Small: Handwritten Labels and Farmers Markets00:11:09 – From Farmers Markets to Online Success00:12:41 – Why Plant-Based Ingredients Matter00:18:33 – Overcoming Challenges and Rebranding00:19:49 – Key Ingredients Behind Gatherwise Products00:23:31 – Scaling the Business After COVID00:25:35 – Building a Loyal Community00:29:10 – Crafting Seasonal Skincare Bundles00:31:24 – Founder Challenges and How to Overcome Them00:34:57 – Personal and Professional Growth as a Founder00:39:52 – Upcoming Gatherwise Workshops and Classes00:42:30 – Melissa’s Own Skincare Routine00:44:01 – Advice for Aspiring Skincare Founders00:45:55 – Where to Find Gatherwise Products00:47:18 – Wrapping Up: Final Thoughts and FarewellLinks and Resources:
Melissa on LinkedInGatherwise SkincareThe School of Botanical AlchemyAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also gives practical advice for founders on scaling their brands and navigating the complexities of retail partnerships.
Chapters
00:00:00 - How to Choose the Right Retail Partner for Your Brand’s Success00:01:00 - Meet Bettina O'Neill: From Barneys to Scentbird00:02:05 - Bettina’s Journey Through the World of Fragrance00:04:17 - The Secret to Building a Niche Fragrance Market00:05:54 - Standing Out in a Saturated Fragrance Market00:07:45 - How Scentbird Scaled to 700,000 Subscribers00:09:28 - Brand Growth: The Big Challenges and Key Strategies00:13:39 - Why Sticking to Your Brand’s DNA is Non-Negotiable00:15:59 - Leveraging Social Media and Sampling for Explosive Growth00:22:34 - How to Find Funding and Support for Niche Brands00:25:16 - What’s Hot Right Now: Fragrance Trends and Innovations00:26:13 - Neuroscience and Scent: How Fragrance Affects Mood00:27:24 - Launching a New Fragrance Brand in Today’s Market00:28:07 - Beyond Candles: Innovations in Home and Car Fragrances00:29:59 - Marketing Strategies That Drive Results for Fragrance Brands00:32:36 - Why Subscription Models and Discovery Kits Are Thriving00:33:35 - Sustainability and Clean Fragrances: The Next Big Thing?00:35:54 - Bettina’s Signature Scents and Personal Favorites00:37:28 - Advice for Aspiring Fragrance Founders00:40:59 - Fragrance’s Emotional Power: Why We Wear What We Wear00:41:24 - How COVID-19 Shifted Fragrance Trends00:43:16 - Pop-Ups and Signature Scents: What’s Coming Next?00:46:26 - Final Thoughts and What’s Next for the Fragrance IndustryLinks and Resources
Bettina on LinkedInScentbirdAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, breaking through social media bans, and balancing sustainability with profitability. Whether it’s grassroots efforts or partnerships with major brands, August is on a mission to make periods a normal part of everyday life.
Chapters
00:00:00 - Breaking Period Stigma: The August Mission00:01:00 - Meet Jana Shemano: From Thrive Global to August00:02:34 - Pandemic Beginnings: The Birth of August00:07:23 - Community First: Building an Engaged Audience Before Launch00:10:54 - Innovation in Period Care: Breaking the Blue Dye Tradition00:16:23 - Funding a Mission: Navigating Angel Investments and Grants00:22:58 - Partnerships That Matter: Expanding Awareness with WeWork and Target00:32:52 - Post-COVID Marketing: Navigating New Landscapes00:33:53 - Sports and Periods: Partnering with USA Track and Field00:34:14 - Athletes on Periods: Real Talk About Competing During Menstruation00:37:08 - Grassroots Efforts: Scrappy Marketing at Target and Beyond00:41:21 - Sustainability at the Core: Compostable Products and More00:43:21 - Profit vs. Impact: Balancing Growth with a Bigger Purpose00:46:50 - Making Waves: Growing August’s Brand Awareness00:54:15 - Advocacy in Action: Empowering Students to Champion Period Products01:00:14 - Looking Ahead: August’s Vision for the FutureLinks and Resources:
Jana on LinkedInAugustAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging risk, and the importance of staying true to a bigger vision while navigating the pressures of growth.
Chapters
00:00:00 – Why Going It Alone Is a Bad Idea00:01:26 – Meet Maria Wodzinska and Stoic Beauty00:02:34 – From Garage Sales to CEO: Maria’s Entrepreneurial Roots00:06:29 – How Theater Skills Shaped a Beauty Brand00:10:58 – The Hard Lessons of Building Stoic Beauty00:14:10 – The Untold Story of Water-Safe Skincare00:19:50 – Overcoming Setbacks with Strategic Risk-Taking00:25:21 – Building a Business with Purpose, Not Just Profit00:34:50 – Unlocking Somatic Awareness for Better Leadership00:35:07 – How Somatic Practices Transform Business00:36:20 – The Power of Voice and Breath in Leadership00:37:34 – Leading with Vulnerability: Why It’s a Game-Changer00:39:26 – How to Build a Team That Thrives00:41:59 – The Challenges of Hiring the Right People00:44:27 – How to Spot and Cultivate Talent in Your Team00:46:24 – Taking Big Risks: What Every Founder Needs to Know00:55:51 – Winning Awards and Owning Your Success01:01:05 – Stoic Beauty’s Vision for the Future01:03:36 – Maria’s Advice to Fellow Founders01:05:37 – Final Thoughts and Where to Find Stoic Beauty=Links and Resources
Maria on LinkedInStoic BeautyAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on maximizing holiday revenue without relying on paid ads!
Chapters
00:00:00 - Shocking Stats: Why Most Product Demos Fail00:01:00 - Welcome to Beauty and the Brand00:02:00 - The Secret to Prepping Your Audience Before Black Friday00:03:12 - Proven Tactics to Build Your Email List Pre-Holiday00:04:21 - Pre-Launch Content That Boosts Sales00:05:04 - Product Highlights: How to Show What Really Matters00:06:26 - Gift Guides: Targeting the Right Customers with Ease00:08:55 - Why Your Brand Needs More Video Content—Now00:12:30 - Holiday Offers That Sell: Crafting the Perfect Deal00:16:17 - Email Marketing Done Right: How to Keep Your Audience Hooked00:20:06 - Advanced Strategies You Should Be Using This Season00:26:06 - Wrapping Up: Best Wishes for Your Holiday SuccessLinks and Resources:
Aggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
-
Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA®, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the power of mentorship, the significance of customer feedback, and the lessons learned from years of navigating the competitive beauty industry. This conversation offers a candid look at the realities of running a successful skincare brand while highlighting the personal philosophies that have guided Chanel's path to success.
Chapters
00:00:00 - The Call That Sparked a Dream: Mentorship Moments00:01:00 - Meet Chanel Jenae: A Journey into the Beauty Industry00:01:39 - From Glamour to Grit: Chanel's Background and Entrepreneurial Drive00:03:44 - Crafting a Vision: The Birth of ARCONA®00:06:56 - Redefining Beauty: Signature Facial Contouring Unveiled00:07:59 - Behind the Formulas: Product Development Insights00:10:24 - The Hustle and the Wins: Challenges and Successes on the Road to Growth00:16:42 - From Solo to Squad: Building a Team That Thrives00:20:16 - Listen to Your Market: Customer Feedback Shaping Product Evolution00:27:43 - Cracking the Code: Breaking into Major Retail00:28:54 - Hands-On Experience: The Assistant's Take on Product Quality00:29:36 - The Retail Game: Nordstrom Partnership Journey00:31:35 - Networking that Pays: Building Relationships and Sales Strategies00:36:53 - Luxury Meets Wellness: Expanding into Spa Doors00:40:15 - Mind Over Matter: Mindset and Self-Care for Business Success00:48:04 - Wisdom for the Bold: Essential Advice for Aspiring Beauty Entrepreneurs00:51:38 - Onward and Upward: The Future of ARCONA®00:53:56 - Signing Off: Conclusion and FarewellLinks and Resources
Chanel on InstagramARCONA® Skincare ARCONA® Skincare on InstagramAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
Mentioned in this episode:
State of the Beauty Industry Live
- Laat meer zien
