Afleveringen

  • SEASON: 4 EPISODE: 17

    Episode Overview:

    Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.

    Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt.

    Guest Bio: 

    For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need.

    Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!]

    Resource Links:

    Website: https://www.masteritwithmary.com/Product Link: https://www.masteritwithmary.com/aiservices

    Insight Gold Timestamps:

    03:21 I had no idea how to start a business, really self-taught

    04:31 I just dove all in to learn how to use LinkedIn

    08:02 What are the biggest mistakes or challenges that you see

    09:32 My tagline is, I take you from boring to badass on LinkedIn

    11:45 Personal branding can convey who you are and what you do

    13:11 After 2020, one of the biggest changes, what happened on LinkedIn….

    15:48 Stories sell, facts tell 

    17:26 When's the right time to do maybe a text only

    18:53 Say what you need to say

    20:21 I’m not a fan of emojis all over LinkedIn, those belong on Instagram

    24:26 Can you share a success story….

    25:38 I think everyone's heard of AI, not everyone's embracing it

    27:08 Chat GPT just hit 100 million users

    28:24 You call it a level up and elevate tool

    29:15 A LinkedIn newsletter is a great marketing tool

    31:16 Do not “Pitch-Slap” someone in a DM

    33:42 If you don't have a brand, start there

    34:02 You have to stay top of mind, and tip of tongue in today's world

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/maryfainbrandt/

    LinkedIn Post Mentioned : Do Not Pitch Slap People in a DM

    Podcast: https://scaleupbusiness.buzzsprout.com

    Instagram: https://www.instagram.com/maryfainbrandt/

    Freebies:

  • SEASON: 4 EPISODE: 16

    Episode Overview:

    Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.

    However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.

    Guest Bio: 

    Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. 

    As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs 

    Resource Links:

    Website: Website: www.joshuaseiden.comProduct Link: https://www.joshuaseiden.com/books

    Insight Gold Timestamps:

    01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs

    01:45 OKR stands for Objectives and Key Results

    04:39 The most common misconception about OKRs 

    05:38 OKRs imply we're going to do something different

    07:18 As a leader, you've got responsibility for the whole company

    09:21 The challenge is that we lose track of who that customer is and what their point of view is

    10:52 The first step in OKR is….

    12:28 What are the factors that are success factors?

    13:19 We say OKRs are three things

    14:49 I work in HR, who's my customer?

    16:08 Who does what, by how much?

    20:50 They're a goal setting framework

    22:15 Innovation is the intersection of new capabilities and unmet customer needs

    24:08 We know leadership plays a crucial role in the success of the OKRs

    27:37 We don't necessarily know the answer beforehand

    28:24 It's asking the right question and measuring the right question

    29:45 I think there's an opportunity for us to have better conversations in the workplace

    32:38 Who's the target of my work? What are they trying to do? How can I help them do it? 

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/jseiden/

    Twitter: https://x.com/jseiden

    Email: [email protected]

    Sponsors: 

    Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

    Rainmaker Digital Solutions:

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  • SEASON: 4 EPISODE: 15

    Episode Overview:

    Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. 

    Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace.

    Guest Bio: 

    Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies.

    Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State.

    Resource Links:

    Website: www.AdamWallace.comProduct Link: https://www.adamwallace.com/book

    Insight Gold Timestamps:

    05:05 I'm not done, I want bigger problems

    05:47 The biggest source of value lost was….

    07:28 I was my first customer

    08:55 The company itself as a product 

    10:55 We might be at the end of one game….

    11:47 Can you elaborate on what pricing power truly means?

    14:19 Start with where do I create the most value, and for whom?

    15:35 They're just transaction, transaction, transaction

    16:26 It's not that we have to sacrifice this for the other one

    18:23 How does their company create that value?

    20:10 What's a pricing riptide?

    21:35 You don't create equal value to all your customers

    22:51 We actually only perceive the world based on what we value

    24:09 The concept of the monetization curve and its impact on pricing strategies

    25:11 When you're selling solutions to problems a person doesn't even know they have

    26:37 Do you believe that people view the most expensive item as the best item?

    27:54 So let's say you're going out to dinner and you want to buy wine

    31:18 It's kind of like a Dutch auction

    33:08 They collapse what customers say as an indication for what they'll do

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/propertyofwallace/

    Email: [email protected]

    Sponsors: 

    Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode:  Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden

  • SEASON: 4 EPISODE: 14

    Episode Overview:

    If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.

    My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.

    In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!

    Guest Bio: 

    Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.

    Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.

    Resource Links:

    Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAo

    Insight Gold Timestamps:

    04:25 You learned the importance of setting the goal, and how were you going to get there?

    05:39 I think you train animals, you enable people

    07:03 Sales enablement in 3.0 is both art and science

    07:29 It's communication, it's collaboration, and it's orchestration

    09:38 What isn't sales enablement?

    11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations

    15:36 Culture is what happens when no one is watching

    17:20 Where I see the biggest problem

    18:48 What a sales onboarding program might look like

    20:49 We're constantly validating

    24:29 What's gone forever and what are the new things that we should be preparing for

    24:37 Those two big little words, AI

    26:33 You're doing it because of a why, not a what, and you're getting to the root cause

    28:32 A strategic investment

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/roderickjefferson/

    Facebook: https://www.facebook.com/ThevoiceofRod

    Twitter (X): https://x.com/ThevoiceofRod

    YouTube:

  • SEASON: 4 EPISODE: 13

    Episode Overview:

    Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.

    My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and sales process to fuel their growth, so whether you're a solopreneur, just starting out, or the CEO of a growing company, I promise you'll walk away with actionable tips that you can implement right away. Join me now for my conversation with Sales and Process Strategist, Liz Heiman.

    Guest Bio: 

    Liz Heiman is the Sales Operating System Architect and the founder of Re: Sales™. Liz guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales so they can create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue on a predictive basis.

    Early in her career, Liz trained some of the world’s powerhouse sales organizations. Using Strategic Selling and Conceptual Selling, she helped them boost sales by improving their sales processes and systems. Now her focus is start-up and mid-sized companies selling into complex B2B environments, including medical, government, and enterprise.

    Liz’s team uses strategy and process to build a roadmap for success that drives extraordinary growth. While most clients achieve the sustainable year-over-year growth they need, others have realized exponential growth very quickly; as much as $10 million in one year. Liz is on a mission to challenge assumptions, build trust, and make founders’ dreams come true.

    Resource Links:

    Website: https://www.regardingsales.comProduct Link: https://www.regardingsales.com/sales-operating-system-guide-download

    Insight Gold Timestamps:

    02:58 Going back to basics has become really important

    04:22 Sales isn't magic

    06:01 Make the CRM easy to use

    07:13 Please don't let AI just write your letters and not fix them

    09:52 10:52 What are the KPIs that really matter? And they start with understanding the sales math

    13:40 One of the stats Gartner came up with was it takes 7 to 15 attempts

    16:35 You're known for your expertise in sales strategy and empowering women in selling

    18:14 The next time I called it Selling Like a Girl

    20:31 Research on how women's brains work versus how men's brains work

    22:33 When I was an executive and people were trying to sell to me through the company

    24:39 I think you have to start with strategy

    25:30 Sales activity is defined by that business strategy

    27:42 It starts with founder led sales

    29:32 When we talked about ideal customer profile

    32:21 One of the things that I do with my clients

    33:01 Stop working with people who are hard to work with

    33:36 Speaking to people about what matters to them is going to be the most important thing that we can do

    34:34 Everyone has to learn to use AI

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/lizheiman/

    Facebook: https://www.facebook.com/RegardingSales

    Blogs:

  • SEASON: 4 EPISODE: 12

    Episode Overview:

    Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is. 

    Join me now for my conversation with speaker, coach and founder of The Inspired Leader, Ally Stone.

    Guest Bio: 

    Ally has been a leader in the hospitality industry for over 15 years. During this time, she has been an integral part of developing 15 successful businesses and teams. As Director of Culture and Leadership Development, Ally has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.

    She bases her leadership style on what she has come to call Transcendent Leadership. Her approach to this elevates team thinking beyond everyday problems and obstacles, building instead on quality in group and individual connection for lasting effect. This has created a culture of engaged and emerging leaders in her organization that many admire and emulate.

    Through The Inspired Leader, Ally shares these insights with organizations and leaders alike. Together they dive deep into what it means to go beyond, to lead from a place of presence and connection, creating an opportunity to experience their careers in ways that previously had not been deemed possible.

    Ally has worked with 1000’s of leaders from all levels of organizations. She has delivered countless workshops, seminars, and talks; she is continuously developing herself to continue providing the best and most relevant content available. She now shares an array of programs geared specifically towards the journey of a Transcendent Leader.

    Ally is also a certified Meditation Teacher, a Heart Math Resilience Mentor, and an ICF Certified Coach. She is active, loves yoga, biking, hiking, and time with her two dogs. She currently lives in Edmonton, Alberta, with her husband of 20 years, Chris.

    Resource Links:

    Website: https://theinspiredleader.com/Product Link: https://theinspiredleader.com/offerings/

    Insight Gold Timestamps:

    03:36 I always say I have an MBA in business from the Hard Knocks School of Life

    05:24 Are you a born salesperson?

    07:59 I go through this whole imposter syndrome

    09:34 How many people have careers that they just float through?

    10:07 I had a major life transition

    12:59 Leading from place of presence and connection

    15:40 We have an incredible team of people 

    17:22 It's okay that I'm not okay

    17:56 Ginger Rogers said, I can do everything Fred Astaire does, but do it backwards and in heels

    18:54 I realized that if I didn't figure out how to navigate this….

    20:17 Heart Math is so interesting

    21:26 When we are in a place of gratitude, it's really hard to be in a place of lack 

    23:55 You've got to look after yourself

    25:29 We have a lot on our plate

    27:01 When you know who you are, you're clear, and you can articulate that, you can lead any organization

    28:40 It came down to a simple phrase, which was: Taking Care of People

    30:13 You provide Emotionally Connected learning experiences for them

    31:56 Even if you have an AI company, it still doesn't exist without people

    Connect...

  • SEASON: 4 EPISODE: 11

    Episode Overview:

    Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally.

    My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive advantage. Join me now for a conversation with author, speaker, and consultant, Dr. Kristina Wachter.

    Guest Bio: 

    Dr. Kristina Wachter is a cross-cultural communications strategist and global educator who helps organizations unlock sustainable success through cultural agility. Her proprietary Culture SPIN Method, backed by years of academic research and on-site experience across continents, provides a riveting, hands-on approach to building the vital skills needed to navigate cultural diversity.

    In our borderless economy, Wachter demonstrates how cultivating cultural fluency expands an organization's potential by fostering trusting relationships worldwide. Her expertise equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable global growth. With her proven methodology, she spins cultural obstacles into competitive advantages.

    Dr. Wachter draws from her extensive experience as an award-winning professor, best-selling author, keynote speaker and CEO of Cross Culture Connections. Her real-world insights ensure organizations gain the confidence to capitalize on the opportunities presented by cultural diversity.

    Resource Links:

    Website: https://www.crosscultureconnections.comProduct Link:  https://www.crosscultureconnections.com/bridging-cultures-boosting-profitsBook Link: https://www.amazon.com/Culture-SPIN-Toolkit-Leadership-Cross-Culture-ebook/dp/B0CY8422DP/ref=sr_1_1?crid=24HBPPDATYDPV&dib=eyJ2IjoiMSJ9.GZheV6r4iTEbt5pHXU-18w.Tp0AyAy_ipo6xp6nfw4Mh4z0a5QWTH_qYBR-gL9Nk_Y&dib_tag=se&keywords=culture+spin+kristina&qid=1710884410&sprefix=culture+spin+kristina%2Caps%2C216&sr=8-1

    Insight Gold Timestamps:

    03:01 Everyone has associated business and humanities with an oxymoron

    04:30 You have to understand the humanities in order to fully understand the way that business runs today

    06:00 When I went to Paris, quite a few years ago, I did a little experiment 

    06:27 I was acting from a starting point of respect 

    09:33 I'm curious about your take on the globalization

    10:56 It does not mean that we aren't working globally

    11:32 I call it cultural humility

    12:19 Once you find the commonality, the law of reciprocity kicks in 

    14:18 50% of all international business ventures fail

    16:55 This is where I think business needs to override politics

    18:05 I think it's an EQ issue

    19:53 So, let's talk about your book,

  • SEASON: 4 EPISODE: 10

    Episode Overview:

    I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges. 

    To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and organizations is my guest, speaker, facilitator, and comedian, Courtney Bickert.

    Guest Bio: 

    Courtney Bickert is a global citizen, leader, and management expert and stand-up comedian committed to positive social impact around the world through innovation, partnerships, endless curiosity, and humor. She is currently a Senior Executive Recruiter in the nonprofit and purpose space with DRiWaterstone Human Capital where she works to match amazing talent with important missions. 

    Courtney has proven organizational leadership with 30 years’ experience in international development and foreign affairs and has worked in, and traveled to, over 100 countries. Courtney has led organizational transformations and the development of new revenue models and communications for large international organizations. As a skilled fundraiser, she has raised over $100 million dollars for international non-profits. 

    Courtney is also a stand-up comedian with significant formal training in the techniques of stand-up comedy, including Second City, the DC Improv, and the American Comedy Institute. She uses this knowledge to work with leaders, organizations, and teams to maximize their effectiveness and impact and bring the power of “funny” into their lives, work, and organizations. Courtney has an MBA/MPP from The University of Chicago. 

    Resource Links:

    Website: https://www.laughing-matters.com/Product Link: https://www.laughing-matters.com/services/

    Insight Gold Timestamps:

    03:04 It was knowledge, attitudes, practices, all of the above

    03:59 So I'm starting the condom training with 200 Siberian nurses

    07:12 I really liked humor, so I started doing standup while I was looking for a job

    09:25 I have never seen a team consistently have so much fun together 

    10:33 You teach that humor is universal

    13:15 You're actually mimicking and mirroring more than just their facial expressions

    15:02 Children laugh something like 4,000 times a day

    16:32 A sense of humor is really understanding, seeing, and expressing incongruities

    18:39 Jokes at others expense are always on the edge

    19:32 Humor has to be genuine and has to be authentic

    19:54 An exercise that we do in comedy school 

    23:13 They did a study with a group of students

    23:55 All the pleasure and reward parts of your brain are being stimulated when you laugh

    26:01 Is there a formula or process that you follow?

    27:54 That's one way, just observing, taking note, and then sharing

    29:27 I think my superpower is curiosity

    31:11 Why do we laugh at those things and circumstances that are like that?

    34:45 Mark Twain: Humor is mankind's greatest blessing

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/courtney-bickert/

    Facebook: https://www.facebook.com/courtney.bickert/

    YouTube: 

  • SEASON: 4 EPISODE: 9

    Episode Overview:

    A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up. 

    Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to develop a Grow Through It Mindset is entrepreneur, speaker and coach, Keith Sampson.

    Guest Bio: 

    Keith Sampson works in the payments industry as the national sales director for North American Bancard. He is also the owner of Trident 21, providing payment solutions, growth and attention tools, as well as consulting.

    With a passion for helping people, he created a program called Gift Card Surge to help area businesses and individuals meet the needs of his community, especially in the wake of the coronavirus pandemic. 

    Resource Links:

    Website: https://www.trident21.comProduct Link: https://www.trident21.com/our-approach

    Insight Gold Timestamps:

    04:10 We learned these principles of how to grow a business

    05:44 It goes back to my second watershed moment in life

    07:10 There's two choices you have here

    07:14 You can either choose to Go Through It, or you can choose to Grow Through It!

    09:15 I’ve learned far more through the failures than I ever did the successes

    10:21 Here's a framework you can adopt today

    13:48 Do I prioritize investing in myself?

    14:41 Will Guidara, the author of Unreasonable Hospitality 

    18:15 Gratitude spirals upwards

    19:38 Three things you're grateful for and then one thing you wanted to pray for

    22:11 Ridiculous Resiliency

    23:35 How do I become proactively resilient?

    24:38 Number four is Playing the Long Game

    28:24 If you love what you're doing, there's no such thing as retirement

    28:34 The level of success that people can achieve based on the people that they surround themselves with

    30:58 AI is not going to replace us, AI is going to elevate us

    32:36 Cloud 9 multisport that's in Winona Lake, Indiana

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/iamkeithsampson/

    Blog: https://www.trident21.com/trident-21-blog

    Email: [email protected]

    Sponsors: 

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode: Employing Humor For Competitive Advantage with Courtney Bickert!

  • SEASON: 4 EPISODE: 8

    Episode Overview:

    In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.  

    To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr. 

    Guest Bio: 

    Michael Kerr is a Hall of Fame speaker who speaks about inspiring workplace cultures, workplace culture leadership, and businesses that leverage their humor resources to drive outrageous results. Michael’s Inspiring Workplaces blog has been listed as one of the top-75 workplace blogs in the world.  

    Michael is also the author of 9 books, including “The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank,” “The Jerk-Free Workplace,” “Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud” and most recently, hot off the presses, “Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.”

    Resource Links:

    Website: https://mikekerr.com/Product Link: https://mikekerr.com/books/

    Insight Gold Timestamps:

    01:21 I worked in this soul-sucking, fun-sucking organization

    03:44 Everybody has a culture, doesn't mean they have a good culture, or a culture that is right for them

    05:49 I'm glad you brought up the WestJet example

    07:18 This is one of the keys I've seen in so many companies around the world

    08:38 I’m a big fan of rituals and traditions

    09:56 You're never done building a great culture

    12:30 You're only as good as the poorest behavior you tolerate

    14:07 So many companies have the same list of values, yet….

    17:24 A culture is a culture regardless of where you do your work from

    19:28 The starting point for me is getting your hiring right

    21:03 They relentlessly hire for attitude first and foremost

    22:43 When we're talking about bringing our humor to work….

    24:08 If you infuse your meetings with a spirit of fun and creative energy….

    25:47 One example that I love, because it shows how simple this can be

    27:37 When you have a more fun work environment….

    29:17 Everything goes back to intention

    31:07 A company I visited in Copenhagen, Denmark

    32:28 A huge key to all of this, of course, is communication

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/michaelkerr3/

    YouTube: https://www.youtube.com/channel/UCeaRB1AE5C_RWBjK87wwRYg

    Blog: https://mikekerr.com/inspiring-workplaces-blog/

    Email: [email protected]

    Sponsors: 

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode: Developing a Grow Through It Mindset with Keith...

  • SEASON: 4 EPISODE: 7

    Episode Overview:

    Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.

    In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison.

    Guest Bio: 

    Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months.

    He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead.

    Resource Links:

    Website: https://magnifyde.io/Product Link: https://magnifyde.io/#solutions

    Insight Gold Timestamps:

    03:43 I got lucky enough to be in the right place at the right time

    07:38 You still need to be the subject matter expert, even if you're a salesperson

    08:18 Take the word enthusiasm, and the last four letters, the I A S M for I Am Sold Myself

    09:27 How do you attack the mindset of the person 

    10:36 It's having the right mindset before you get going

    12:54 What's the biggest common challenge that you see? 

    14:41 Never done sales before, but willing to learn

    15:22 So you have to retrain them on the process, so that becomes the default

    17:17 Enthusiasm has to be there

    18:29 A groundbreaking technique that significantly improves company closure rates 

    20:26 Before they know it, 60% of their work week is actually spent in sales

    23:27 Let's talk about the process on habits and skills

    25:20 Then it became totally normal to wake up either before my alarm, or on my alarm at 5am

    27:27 People are motivated differently

    29:30 Appointment setters are also very important to be a subject matter expert

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/

    Facebook: https://www.facebook.com/magnifyde.io

    Blog: https://magnifyde.io/category/all/

    Instagram: https://www.instagram.com/rob.h.8/

    Email: [email protected]

    Sponsors: 

    Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

    Rainmaker Digital Solutions:

  • SEASON: 4 EPISODE: 6

    Episode Overview:

    In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. 

    My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori. 

    Guest Bio: 

    RUSTY KOMORI is an inspirational keynote speaker, executive coach, and tennis professional based in Honolulu, Hawaii. From 1994 through 2015, he was the head tennis coach at Punahou School, where his boys’ varsity teams won an unprecedented 22 consecutive state championships, a national record in all sports that stands to this day. In 2014, he was named NHSCA’s Coach of the Year and inducted into Creighton University’s Hall of Fame. 

    Today, Komori is a sought-after keynoter and executive coach with a diverse client roster, including Kaiser Permanente, the YWCA, and the U.S. Olympic and Paralympic Association. He’s the host of the televised series Beyond the Lines and the author of three books, including his newest release, Superior: Creating a Superior Culture of Excellence (Blackstone Publishing; May 7, 2024)

    Resource Links:

    Website: https://sites.google.com/view/rustykomori/homeProduct Link: https://www.amazon.com/Beyond-Game-Rusty-Komori/dp/1948011301/ref=sr_1_3?dchild=1&keywords=beyond+the+game&qid=1588308251&sr=8-3

    Insight Gold Timestamps:

    02:34 The four P's of achieving success, People, Purpose, Process and Performance

    04:15 And then, when we're going for our 17th consecutive state championship….

    06:46 I would tell them that I am not going to protect you from a challenge

    09:16 There's two types of people in the world

    11:41 What kind of obstacles do you see with businesses that they're challenged with?

    12:59 There's a gigantic difference between being a great person versus being a great leader

    15:08 I'm trying to change the narrative from mental health to mental fitness 

    16:10 What is mental toughness?

    17:33 You introduced the concept of the four P's of achieving success

    20:39 Talk about purpose

    22:11 Every single minute in practice matters, because it either gets us closer to achieving our goal or it doesn't

    23:50 I like to focus on performance goals, because….

    25:40 You call it my 1 % principle. How does that work?

    28:09 Those are all key areas that we need to focus on

    30:02 Don't practice until you get it right, practice until you can't get it wrong

    31:13 I share the difference between good, great, and superior

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/rusty-komori-220008147/

    Facebook: www.facebook.com/rusty.komori

    Twitter: twitter.com/rustykomori

    Instagram: 

  • SEASON: 4 EPISODE: 5

    Episode Overview:

    Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. 

    Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. 

    Guest Bio: 

    With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.

    Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.

    A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.

    Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. 

    Resource Links:

    Website: https://noblestudios.com/Product Link: https://noblestudios.com/what-we-do/

    Insight Gold Timestamps:

    03:56 The example we use is Starbucks

    06:15 We've got so much content that we're digesting on a daily basis

    07:15 One particular example comes to mind

    08:54 It starts with Think, Make, Market, and then finally ends with Measure

    10:05 It's really important not to throw all of your money into one channel

    12:41 At the end of the day, you're going to need to measure

    15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now

    17:10 It's so hard to get our brand in front of consumers today because there are so many distractions

    22:38 For the majority of us, where we no longer are selling local 

    25:05 Our mantra is: Let's be better every day!

    27:17 One of the areas of focus that you...

  • SEASON: 4 EPISODE: 4

    Episode Overview:

    Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. 

    Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. 

    Guest Bio: 

    Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery.

    Kyle’s journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable.

    Strata Cloud Accountants was born from a collective vision among friends who shared work philosophies and principles. Their values center around family and freedom, aiming to provide clients with financial freedom and their team with a strong work-life-family balance.

    Resource Links:

    Website: https://stratacloudaccountants.com/Product Link: https://stratacloudaccountants.com/welcome-becoming-preferred-listeners/

    Insight Gold Timestamps:

    02:50 I had a secret aspiration to be a professional poker player

    05:01 We really had the mission of aligning people's goals with the goals of the business

    06:28 A big thing for people is doing too much too fast

    07:38 If I just spend 30 minutes a month on one area of the business

    10:02 Mike Tyson said, you have a plan until you get punched in the face

    11:20 It takes passion

    14:23 What are the common pitfalls businesses encounter?

    16:36 And that timing is super, super tough

    19:34 Which brings us to KPIs

    22:22 Dennis Rodman played for the Chicago Bulls

    25:08 Should we have more than one account?

    27:24 Are you correctly priced?

    29:13 A lot of people don't know the leverage that they have

    30:38 When's the time to go into debt? 

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/

    Facebook: https://www.facebook.com/stratacloudaccountants

    Instagram: https://www.instagram.com/stratacloudaccountants/

    Email: 

  • SEASON: 4 EPISODE: 3

    Episode Overview:

    How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. 

    My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero.

    Guest Bio: 

    Jim Pancero is a seasoned professional in sales and sales leadership training and consulting. He is renowned for his expertise in enhancing the effectiveness of sales teams across various industries. With over 40 years of experience in the field, he has built a reputation for his comprehensive understanding of sales processes and his ability to implement innovative strategies that drive success. His approach focuses on helping organizations increase their competitive edge and profitability through proven sales techniques and leadership development.

    Jim’s methodology emphasizes the importance of proactive selling and advanced sales leadership. He provides detailed training and coaching aimed at evolving the skills of sales professionals from traditional order-taking to more strategic, value-driven selling. His workshops and seminars are tailored to address the specific challenges faced by his clients, ensuring that they learn practical skills that can be immediately applied to their work. Jim's clients include businesses ranging from small companies to Fortune 500 corporations, all benefiting from his deep insights and actionable solutions.

    Beyond training, Jim Pancero actively contributes to the sales community through his YouTube channel, where he shares a wealth of sales training videos and tips. He is also a prolific speaker at industry conferences and events, where he discusses trends in sales strategies and leadership. His commitment to sharing knowledge and empowering sales professionals is evident in his extensive body of work, which includes articles, online resources, and direct consultancy services that have helped countless sales teams achieve their full potential.

    Resource Links:

    Website: www.pancero.com Product Link: www.advancedsalesuniversity.com

    Insight Gold Timestamps:

    02:08 We have gone through a major cultural shift and how buyers buy

    05:05 Customers are saying, prove yourself

    06:21 One of the weakest and most ineffective advertising is….

    08:49 Old selling language

    09:27 I talk about the importance of getting higher, wider, and deeper

    10:38 The toughest single question in selling is…. 

    13:37 The messaging they communicate usually tends to have little to do with the customer

    17:34 We call it opera singers

    18:36 Something I call the X's and O's test

    19:48 Price is never the issue, unless it is the issue

    21:56 We're not talking solutions until we know that there's a problem

    23:28 There are 4 fundamental reasons of why people buy in a competitive environment

    26:08 I use ChatGPT under DALL-E

    28:02 On LinkedIn, everybody's a seller and there's very few buyers

    29:39 With magic, we use a concept...

  • SEASON: 4 EPISODE: 2

    Episode Overview:

    Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.

    Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.

    My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson.

    Guest Bio: 

    Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades. 

    As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age.

    Resource Links:

    Website: https://www.draftadvertising.com/Product Link: https://virtualmarketingassistant.draftadvertising.com/optin1654290045958

    Insight Gold Timestamps:

    04:53 I was selling mostly sports programming and news talk

    06:57 If it didn't work, we’d blame the sales guys

    08:51 You have tools that help your clients predict the outcome before they even spend dollar one

    10:22 I always viewed it as an art AND a science

    10:54 There's no campaign failure, there's only feedback

    12:46 It creates this bigger need for tools to streamline those processes

    15:58 If you can do that, you absolutely should be going all in on advertising 

    17:29 I’m a big believer of testing creative rather than doing a bunch of marketing

    20:35 An ad should always have just one goal

    21:57 Sequential marketing and sequential advertising is the way to get people in

    23:19 Nobody cares about a tire ad unless you're in market for tires

    24:17 draftmediapartners.com you can sign up for a free consultation 

    25:45 You want to put yourself in that mindset of that consumer 

    26:23 The biggest tool, the biggest free value thing is….

    28:16 I try to think of something that can tell a story 

    31:02 One of the first things that we added to our reporting 

    32:20 Virtual Campaign Planner

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/skipwilson/

    Facebook: https://www.facebook.com/draftadvertisingtechnology

    Twitter(X): https://twitter.com/DRAFTagency

    YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ

    Instagram: 

  • SEASON: 4 EPISODE: 1

    Episode Overview:

    No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.

    With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?

    My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick.

    Guest Bio: 

    John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations.

    John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs.

    Resource Links:

    Website: https://movius.ai/Product Link: https://movius.ai/product/

    Insight Gold Timestamps:

    02:53 I went to work for the World Wrestling Federation

    05:43 At Mobius, we call ourselves a late stage startup

    07:04 Think about the things that were obvious changes

    09:08 We used to fax out our content

    12:43 The earned media side Is probably the biggest one I've seen

    14:42 We'll do focus groups

    16:16 If your messaging is spot on and you're targeting’s spot on

    18:40 We were looking at the next evolution of communication technology

    26:04 How do we maintain that human touch?

    27:50 How can businesses authentically convey their brand message

    29:37 Wouldn't be a conversation about technology without bringing up AI

    30:50 Solve for issues that could potentially not only help businesses

    34:03 Make sure when you're implementing any technology

    Connect Socially:

    LinkedIn: https://www.linkedin.com/company/movius-ai

    Facebook: https://www.facebook.com/Movius

    YouTube: https://www.youtube.com/@moviuscorp

    Email: [email protected]

    Sponsors: 

    Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: https://becomingpreferred-podcast.com/resources/

    Next Episode: Get Results From Advertising with Skip Wilson!

  • SEASON: 3 EPISODE: 36

    Episode Overview:

    Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. 

    There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. 

    My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza.

    Guest Bio: 

    There are stories that you tell yourself, whether they were first told to you by someone else or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. Through coaching sessions, team workshops, and keynote presentations, Rocky wants to show how the truths we have been told have developed into lies we deeply believe.

    All of Rocky’s work and words can be boiled down to one truth: that who you are is good! In all that he does, Rocky wants to challenge these stories you tell yourself so you can experience the freedom and confidence that comes with living vulnerably.

    Since 2014, Rocky’s been doing just that. Helping people like you find clarity about who you are, experience the transformation that comes with truly knowing yourself, and ultimately accept yourself. 

    Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we want. It’s time to kill that doubt and build confidence.

    Rocky lives in Dallas with his wife and two kids. On the weekends you can catch Rocky spending his days playing pickleball. All day long if it were physically possible. 

    Resource Links:

    Website: https://rockygarza.com/5 Day Free Workshop Starting June 3 2024: https://rockygarza.com/achievingmore

    Insight Gold Timestamps:

    03:49 I went back there full time as a director for summer camp

    05:59 Naturally I want to be a wedding photographer

    07:52 The most poignant journey I feel like I've been on

    09:43 I had always felt so misunderstood

    11:33 How do you meet them at the level they're at 

    12:04 We start with four questions 

    14:42 They're just like boats without a rudder

    15:29 We describe it as self clarity

    16:59 What are the things that I have actively chosen to take responsibility of? 

    19:17 There's two things at play all the time

    23:20 When we don't achieve our goals or we run into roadblocks 

    23:48 The only place that our dreams come true is when we're asleep

    24:31 Really interesting book called The Lion Tracker’s Guide to Life

    26:10 Achieving More than Success, it’s a free 5-day workshop 

    28:01 At the top is where the elements are most harsh

    30:59 Life is in the valley, that's a great analogy

    32:57 I will guide you to the life that you actually want 

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/rockygarza/

    Facebook:

  • SEASON: 3 EPISODE: 35

    Episode Overview:

    What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent?

    It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors, celebrities and entrepreneurs earn millions of dollars by sharing their story effectively and leveraging their talents. Join me now for my conversation with talent amplification expert, and president of BBN Creative Management, Blair Nichols.

    Guest Bio: 

    Blair Bryant Nichols, Owner of BBN Creative Management for Diverse and Mission-Driven Talent, is a seasoned expert in building strategic speaking platforms for speakers and business leaders; with a background representing top authors and managing diverse projects for founders, entrepreneurs, and celebrities. Blair specializes in helping his clients understand the strategic landscape of public and corporate speaking, emphasizing the need for a diverse portfolio of offerings to compete effectively. 

    Blair holds an M.B.A. from UCLA-Anderson with a specialization in Entertainment Management and a B.A. in Literature from American University, complemented by his post-grad training at the Columbia Publishing Course. 

    Outside of work, Blair enjoys traveling, literature, board games, and spending time with his husband Gray and their Shepherd- mix rescue dog Aspen in his homes in West Hollywood and Lake Arrowhead. 

    Resource Links:

    Website: https://www.bbncreativemanagement.com/Free 30 minute Consultation: https://www.bbncreativemanagement.com/services

    Insight Gold Timestamps:

    02:39 I ended up in Harper Collins

    04:44 It was my first opportunity to see really speaking in a different light

    06:59 It's all about growing your platform

    08:21 You're identifying what their strengths are

    10:43 There's a lot of strategies that can make you stand out

    13:23 It used to be all about energy and now it's about authenticity

    15:44 Is there a formula to the storytelling that you recommend?

    17:50 Solutions to problems that sometimes people don't know they have yet 

    21:57 The most important thing I think, is to be yourself

    23:46 The vulnerability and the connection aspect 

    25:59 Displaying that vulnerability makes you human?

    27:57 You see new billboards every year 

    31:51 I always just tell speakers, if you want to speak more, start speaking

    34:23 It works for general business as well

    38:45 Can I send an email out to your entire database?

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/blairbnichols/

    Facebook: https://www.facebook.com/BBNCreativeManagement/

    Instagram: https://www.instagram.com/bbn_creativemgmt/

    Email: [email protected]

    Sponsors: 

    Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

    Resources: 

  • SEASON: 3 EPISODE: 34

    Episode Overview:

    Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? 

    My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals.

    So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjoy my conversation with international mindset coach, and returning guest, Dave Conway.

    Guest Bio: 

    Dave Conway is a 7-figure entrepreneur and the founder of Conway Consulting. He’s the creator of the One Sale A Day Club, Fusion Mastermind and other elite programs achieving breakthrough results for his international client base. Currently, he contributes to Forbes as a member of the Coaches Council and was formerly a top coach and mentor for the legendary speaker, author and mentor, Bob Proctor at the Proctor Gallagher Institute. 

    He’s known for his action-oriented approach to mindset and sales mentorship that helps his clients achieve their financial goals fast, all while becoming world-class leaders along the way. He credits his success to a genuine desire to empower people on how powerful they really are.

    Resource Links:

    Website: https://www.conway.consulting/Product Link: https://www.conway.consulting/all-programs

    Insight Gold Timestamps:

    04:21 I was missing three core things

    06:12 Today I do not operate without an image

    06:31 What is the differentiating factor in actually creating success?

    08:17 It actually leverages a universal law called the Perpetual Transmutation of Energy

    10:27 It's actually the moment you make the decision, that will determine the outcome

    12:19 We can't outwork our paradigm

    12:28 What separates people in our lives, is the images we hold in our head

    13:51 You become what you think about

    15:41 So I never get influenced by other people's perception of other people

    16:20 She wanted me to help her earn 250,000 bucks in one single night

    19:47 That's where the ego comes in

    22:42 If there's any room in the mentality for losing

    24:32 Effectively apply the concept of this manifestation

    25:01 I was what I call ‘visualizationally impaired’

    25:49 The first is the imagination

    27:50 What's the next most important thing to myself and my business?

    30:50 You can't do a plan you're not aware of

    Connect Socially:

    LinkedIn: https://www.linkedin.com/in/davidjconway/

    Facebook: https://www.facebook.com/conwayconsultingmindset

    YouTube: https://www.youtube.com/channel/UCSiY9HstAKB6UKOJ3MCIPZQ

    Instagram: https://www.instagram.com/conwayconsulting

    21 Day Manifestation Challenge: https://www.conway.consulting/manifestwithconway

    7-Figure Self Image Script: https://bit.ly/3g3ViBV

    Email: [email protected]

    Sponsors: 

    Rainmaker...