Afleveringen
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Kick off the new year with purpose and clarity in this inspiring podcast episode! We dive deep into the art of goal setting tailored for changemakers like you. Whether you're striving for personal growth, launching a meaningful project, or aiming to create a lasting impact in your community, this conversation is packed with actionable insights to help you succeed.
In This Episode, Youāll Learn:
How to align your goals with your values and mission.The secrets to crafting SMART+Impact goals for maximum success.Strategies to overcome setbacks and stay committed to your vision.Practical tips for breaking down big dreams into actionable steps.Join us as we spark the motivation and share expert insights to make 2025 the year you ignite your full potential! Tune in and get ready to turn your resolutions into results.
About Leigh MitchellHi, Iām Leigh Mitchell Your: Social Impact Marketer | Branding Strategist | Training Specialist | Recognized by Statistics Canada for DEI Leadership.
I help organizations and entrepreneurs build powerful brands, amplify their mission, and create meaningful change through impactful strategies and tailored training programs. As the founder of ChangeMaker Collective and Market Your MissionĀ®, I specialize in crafting authentic branding and marketing solutions that turn values into action, stories into movements, and skills into growth.
With a proven track record in Diversity, Equity, and Inclusion (DEI) leadership, recognized by Statistics Canada, I bring a unique perspective to branding and training that prioritizes inclusivity, equity, and connection. My expertise spans social impact branding, digital marketing, community engagement, and designing training programs that empower individuals and teams to thrive.
What We Do:
Build authentic, purpose-driven brands that connect with diverse audiences.Design strategic marketing campaigns that amplify your mission and drive results.Provide consulting and training to ensure your brand reflects your commitment to inclusivity.Deliver engaging training programs in marketing, business development, and personal branding for entrepreneurs, teams, students and new grads.Letās collaborate to create a brand, a strategy, or a training program that inspires action and delivers impact.
Connection & Impact:
At the ChangeMaker Collective and Market Your MissionĀ® we lead with purpose, align with values & prioritize well-being to create lasting impact.
Reach out to explore opportunities for partnership:
[email protected]ās connect: linkedin.com/in/mitchellleigh/Your mission deserves a bold, impactful brandāand the skills to make it thrive. Letās make it happen.
About the ChangeMaker CollectiveThe ChangeMaker Collective empowers entrepreneurs and professionals to create meaningful impact. Join now for $0. We provide marketing, mentorship, training, and resources in business, leadership, and DEI, fostering collaboration and innovation for a more inclusive and sustainable future. Letās schedule a confidential discussion of your project, challenge or opportunity. Connections, referrals and promotional support are always complimentary.
Market Your MissionĀ®Market Your MissionĀ® is a program by ChangeMaker Collective that offers tailored marketing services to help organizations effectively communicate their mission and amplify their impact. The program includes strategic planning, brand development, content creation, and digital marketing, all designed to align with the organizationās values and goals. By focusing on authentic storytelling and audience engagement, Market Your MissionĀ® enables organizations to build stronger connections with their communities and drive meaningful change.
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In this episode, weāre joined by YouTube advertising guru Aleric Heck to uncover the secrets behind creating high-engagement ads on one of the worldās most competitive platforms. As the founder of AdOutreach, Aleric shares his proven strategies for helping brands capture attention, drive clicks, and engage viewers through YouTube ads. Weāll also dive into how his company leverages AI to personalize ad targeting, the essential skills he looks for in entry-level talent, and his advice for navigating digital marketingās evolving landscape. Whether you're a beginner or a seasoned advertiser, Alericās insights will help you maximize your YouTube ad campaigns.
About Aleric HeckOver 16 years ago Aleric got his start on YouTube by building AppFind which became the largest app review channel on the platform with over 585k+ subscribers.
Through building his channel, he discovered the power of YouTube Ads and began running highly profitable campaigns for a variety of big-name companies honing his craft. Now, through AdOutreach, he empowers entrepreneurs & marketers to harness the power of YouTube Ads to grow & scale their businesses. AdOutreach has already helped thousands of companies around the world collectively generate multiple 9 figures in revenue, and in doing so Aleric has built his own 8-figure company, earned the coveted ClickFunnels 2CommaClub-X award, and led AdOutreach to become the 60th fastest growing company in America featured in the INC 5000.
About the ChangeMaker CollectiveThe ChangeMaker Collective empowers entrepreneurs and professionals to create meaningful impact. Join now for $0. We provide marketing, mentorship, training, and resources in business, leadership, and DEI, fostering collaboration and innovation for a more inclusive and sustainable future. Letās schedule a confidential discussion of your project, challenge or opportunity. Connections, referrals and promotional support are always complimentary.
Market Your MissionĀ®Market Your MissionĀ® is a program by ChangeMaker Collective that offers tailored marketing services to help organizations effectively communicate their mission and amplify their impact. The program includes strategic planning, brand development, content creation, and digital marketing, all designed to align with the organizationās values and goals. By focusing on authentic storytelling and audience engagement, Market Your MissionĀ® enables organizations to build stronger connections with their communities and drive meaningful change.
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Zijn er afleveringen die ontbreken?
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We're diving into a topic at the heart of every modern entrepreneurās journey: the delicate balance between technological advancement and authentic brand identity. Joining us is Ronsley Vaz, a renowned entrepreneur, author of Amplify AI, and founder of Amplify. With his unique blend of expertise in AI and storytelling, Ronsley will share how businesses can harness the power of AI to scale without compromising their brand's authenticity. Whether you're a creator, entrepreneur, or brand strategist, this episode will offer practical tips on how to amplify your impact through responsible AI.
Ronsley is a computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster. He is also the executive producer and host of multiple top-rated podcasts, including current titles Amplify Ai (formerly My AI Love Affair), We Are Podcast, and older titles Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetit.
He has been downloaded and listened to more than 5.1 million times across 133 countries. His TEDx Talk, āThe Perfect Recipe for a Deep Conversationā, was made a TED talk and can be found on the official TED.com website.
Ronsley is 11 years into making podcasts and runs an award-winning podcast agency We Are Podcast, which has helped entertainers, government leaders, athletes and businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place.
As an entrepreneur and a computer scientist who has been pulling computers apart from the age of 12, he founded an Artificial Intelligence Training and Advisory company called Amplify AI. This company creates tools, trainings and strategies for a community of businesses to adopt AI with empathy into their business.
He is also founder of Australia's first podcasting conference We Are Podcast and audiobook agency The Library of Sound in partnership with Audible Australia. In 2020, We Are Podcast launched an exclusive members program where Ronsley personally helps business owners scale their business to 7-figures using their podcast.
Ronsleyās book, AMPLIFY: Raise Your Voice, Boost Your Brand and Grow Your Business, has helped thousands of companies, associations, and business-minded individuals expand their reach using a podcast.
About the ChangeMaker CollectiveThe ChangeMaker Collective empowers entrepreneurs and professionals to create meaningful impact. Join now for $0. We provide marketing, mentorship, training, and resources in business, leadership, and DEI, fostering collaboration and innovation for a more inclusive and sustainable future. Let's schedule a confidential discussion of your project, challenge or opportunity. Connections, referrals and promotional support are always complimentary.
Market Your MissionĀ®Market Your MissionĀ® is a program by ChangeMaker Collective that offers tailored marketing services to help organizations effectively communicate their mission and amplify their impact. The program includes strategic planning, brand development, content creation, and digital marketing, all designed to align with the organization's values and goals. By focusing on authentic storytelling and audience engagement, Market Your MissionĀ® enables organizations to build stronger connections with their communities and drive meaningful change.
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Cheekbone Beauty is the first Indigenous cosmetics company in Canada. The business has created unique, high-quality, and cruelty-free beauty products. Their products are sold in stores across North America, including Sephora and JCPenney. Explore locations here.
Save 20% off sitewide products, and excludes bundles, gift cards, and Perfectly Imperfect product. Use Code CHANGEMAKER20 to save now.
In this engaging conversation, Jenn Harper, CEO of Cheekbone Beauty will share her insights on:
The future of Indigenous representation in the beauty industry and beyond.Strategies for scaling a brand with integrity while staying true to core values.Building a legacy of giving back, with over $250,000 donated to Indigenous communities.Advice for aspiring female entrepreneurs on navigating challenges and achieving meaningful success.Whether you're an entrepreneur, a beauty enthusiast, or someone passionate about social impact, this is a rare opportunity to learn from one of the most inspiring voices in the industry.
About Jenn HarperIn January of 2015, Jenn Harper had the most vivid dream of little Indigenous girls covered in colorful lip glosses. That dream is what gave birth to Cheekbone Beauty, one of the first Indigenous-owned and founded cosmetics companies.
After reconnecting with her Indigenous roots and learning about the effects of residential schools from her grandmother, Jenn set off on her mission to build Cheekbone Beauty and to create a space in the beauty industry where everyone, including Indigenous people, feel represented and seen.
"Representation saves lives. This is the core of Cheekbone Beauty." - Jenn Harper
Drawing from Indigenous teachings and Jenn's Indigenous roots, our products are sustainable, high-quality, clean, vegan, and cruelty-free. From the ingredients to the packaging, we make every effort to use only what's needed for the least amount of environmental impact and maximum wearability.
One of our biggest goals and mission is to make a difference in the lives of Indigenous youth ā and all the ways we give back have them in mind.
As part of the Cheekbone Beauty Scholarship Fund, every year a new limited product is released with 100% of all profits going towards providing Indigenous students an opportunity to soar higher in their post-secondary education journey.
Learn about the scholarship program
Beauty with PurposeCheekbone Beauty approaches the sustainability journey with the holistic Two-Eyed Seeing approach: from one eye we see the world with the strengths and knowing of Indigenous Wisdom, from the other with the strengths and knowledge of Western culture, using both eyes together to benefit all. Cheekbone Beauty is a B-certified organization.
Learn more
Cheekbone Beauty is grateful to be headquartered on the land on which is the traditional territory of the Haudenosaunee and Anishinaabe peoples. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish With One Spoon Wampum agreement. This land is steeped in the rich history of the First Nations such as the Hatiwendaronk, the Haudenosaunee, and the Anishinaabe, including the Mississaugas of the Credit First Nation. There are many First Nations, MĆ©tis and Inuit from across Turtle Island that live and work in Niagara today.
Cheekbone Beauty stands with all Indigenous peoples, past and present, in promoting the wise stewardship of the lands on which we live. We would not be where we were today without the support and generosity of Land, our community, and Peoples across Turtle Island. There are no words that could accurately express our gratitude.
About the ChangeMaker CollectiveThe ChangeMaker Collective empowers entrepreneurs and professionals to create meaningful impact. Join now for $0. We provide marketing, mentorship, training, and resources in business, leadership, and DEI, fostering collaboration and innovation for a more inclusive and sustainable future. Let's schedule a confidential discussion of your project, challenge or opportunity. Connections, referrals and promotional support are always complimentary.
Market Your MissionĀ®Market Your MissionĀ® is a program by ChangeMaker Collective that offers tailored marketing services to help organizations effectively communicate their mission and amplify their impact. The program includes strategic planning, brand development, content creation, and digital marketing, all designed to align with the organization's values and goals. By focusing on authentic storytelling and audience engagement, Market Your MissionĀ® enables organizations to build stronger connections with their communities and drive meaningful change.
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In this episode, we sit down with Mathew Georghiou, a trailblazer in the field of educational gamification and the CEO of MediaSpark. Mathew has spent decades designing educational games, simulations, and tools that have impacted millions globally. His projects, like GoVenture and businessXP, provide innovative ways to learn business and entrepreneurial skills through immersive, game-based learning experiences. Weāll explore how gamification is reshaping traditional education models, making learning more engaging and effective. Additionally, we'll discuss Mathew's vision for the future of entrepreneurship education and the power of simulations in preparing individuals for real-world business challenges.
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In this episode of Empower Hour for Changemakers, we sit down with Christina Esposito, a leadership expert and mentorship advocate, to explore how mentorship can fuel both career and business success. Christina shares practical strategies for building meaningful mentor relationships, fostering growth, and leveraging professional networks to unlock new opportunities. Whether you're scaling your business or advancing your career, this episode offers valuable insights to help you excel. Tune in and discover how mentorship can be the key to your next breakthrough!
If you're inspired by this conversation and want to support women entrepreneurs, consider joining or contributing to the Women in Biz Network. Together, we can foster innovation, mentorship, and opportunities for women in business. Visit womeninbiznetwork to learn more and get involved today! Membership is free for women in business.
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In this episode of The Empower Hour for ChangeMakers, we sit down with Saeed Zeinali, a trailblazing entrepreneur who has disrupted the online mental health space and is is now helping startup founders thrive. Saeed shares his journey from launching innovative mental health solutions to mentoring emerging entrepreneurs, offering insights into the challenges and rewards of building businesses with purpose. Tune in as we explore his unique approach to disruption, the importance of mental health for founders, and how heās empowering the next generation of leaders.
If you're inspired by this conversation and want to support women entrepreneurs, consider joining or contributing to the Women in Biz Network. Together, we can foster innovation, mentorship, and opportunities for women in business. Visit womeninbiznetwork to learn more and get involved today! Membership is free for women in business.
About our ChangeMaker Guest
If you're looking to relocate or develop your startup in Canada, the US, or the EU or seek business acquisitions or investments, Saeed Zeinali's team at NextStars and FundsFarm can help. Specializing in enabling global success, business development, and financing future-forward ideas. Saeed helps transform startup visions into reality, assisting companies in expanding globally, developing businesses, and building valuable connections. Social impact always drives his mission.
Highlights of his career:
Founding TranQool, a healthcare startup acquired by HumanaCare.Advisory roles at Next Canada, the DMZ, and MTA.Co-founding EdgeCollab to support startups.Serving as a climate technology expert with the CTCN Climate Network at the UN.
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In this episode, we'll be exploring the inspiring story of Julie Cole, co-founder of Mabelās Labels, a business that grew from a basement startup to a multimillion-dollar acquisition. Julie, a mom of six and a recovered lawyer, has mastered the art of balancing family life with business growth. Weāll dive into the challenges she faced in building her company, her experience in selling the business for $12 million, and her passion for empowering women entrepreneurs. Weāll also discuss the importance of mentorship, social justice, and her role as a public speaker and media personality.
Join our ChangeMaker Collective for $0Join Our ChangeMaker Collective Membership now for $0. We define a ChangeMaker as someone who has found the self-permission to advance change for the good of all. It is someone who is intentional about solving challenges with a DEI-driven approach, motivated to act as a leader and be creative. Be the change you wish to see in the world and within yourself. We are here to help you on your journey.
BenefitsNetworkingMentorshipSpeaker opportunitiesCareer and business supportAccess to courses and eventsDiscountsWeekly newsletterMember PromotionChangeMaker Business DirectoryAccess weekly support (see events tab)Submit advice, events and more to our blog (must be signed in to submit)Network, connect, share and grow in our āsocial mediaā style online portalGet referrals and support with our consulting servicesJoin now $0
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Today, weāre exploring the highs and lows of being a digital nomad with Natasha Mitchell, a seasoned business strategist and coach who has spent over a decade helping small business owners design efficient, lifestyle-friendly businesses. Natasha, who splits her time between Canada and Australia, will share her personal experiences and insights on what it truly takes to live and work on the go.
What to expect as a digital nomadResources for digital nomadsHow to avoid the pitfalls of being a digital nomadOur Expert ChangeMaker Natasha MitchellNatasha is a business strategist and coach with over 10 years of experience working with small business owners, helping them to create efficient, effective and most importantly simple businesses that support their lifestyle.
Having the freedom to live and work where and when she wants is the number one goal she had when deciding to start her own business. Currently she calls Canada and Australia home and plans to continue to balance work, travel and pleasure around the globe.
https://www.inspireanddrive.com/ and on Linkedin
Join Women in Biz Network's ChangeMaker Collective for $0Join Our ChangeMaker Collective Membership now for $0. We define a ChangeMaker as someone who has found the self-permission to advance change for the good of all. It is someone who is intentional about solving challenges with a DEI-driven approach, motivated to act as a leader and be creative. Be the change you wish to see in the world and within yourself. We are here to help you on your journey.
BenefitsNetworkingMentorshipSpeaker opportunitiesCareer and business supportAccess to courses and eventsDiscountsWeekly newsletterMember PromotionChangeMaker Business DirectoryAccess weekly support (see events tab)Submit advice, events and more to our blog (must be signed in to submit)Network, connect, share and grow in our āsocial mediaā style online portalGet referrals and support with our consulting servicesJoin now $0
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In this episode of Empower Hour for ChangeMakers, we dive deep into the journey of personal transformation and mental wellness with two leading voices in the field: Coach Che Marville and experts from Wisemindly. Discover practical techniques to boost your mental clarity, build resilience, and find balance in a world that never stops moving. From empowering personal stories to innovative tools for mental health, this episode offers invaluable insights for change-makers striving to cultivate inner peace and outer impact. Tune in to learn how to tap into your full potential and foster well-being for yourself and your community.
Just a few of our topics:
Caregiving overwhelmMenopause FogHow to boost mentality clarity as a busy ChangeMakerAbout Our ChangeMaker Expert:
Che Marville is a renowned Life Coach and Motivational Teacher with over 20 years of experience. She specializes in holistic well-being and personal growth. As a certified yoga and meditation instructor, she integrates mindfulness with practical strategies, helping individuals and teams unlock their potential. Her HR Limitless Road Map and teachings in neurogenesis are central to building resilience in todayās fast-paced world. Che has impacted thousands through her transformative coaching, fostering a community focused on clarity, growth, and purpose.
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In this episode, we dive deep into the world of personal transformation with David Cohen, co-author of Live Life Swift. David, a seasoned entrepreneur, coach, and author, brings over two decades of experience working with business owners and startups. He has helped thousands discover their potential through his innovative SWIFT methodāSocial, Work, Inner, Financial, and Taking Care Of...āa system designed to create incremental, sustainable changes in key areas of life. Join us as David shares insights on how to reignite passion, purpose, and peace through small, impactful steps. Whether you feel stuck or simply looking to level up, Davidās wisdom from Live Life Swift will inspire you to take actionable steps toward living a full and abundant life. Tune in for real-life examples, expert advice, and a journey toward your best self. David has coached thousands in nonprofit and for-profit sectors, helping business owners refine their strengths, markets, and strategies for success. He currently hosts 26 Minutes With, runs Your Big Venture for youth entrepreneurs, and is launching programs alongside his new book, Live Life SWIFT.
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It is possible to have comfortable conversations about race. If you want to TRANSFORM your ability to connect through difference and create the change without division you need to learn more about this program.
Watch this Episode and Follow Our YouTube Channel https://www.youtube.com/live/_rN6AMnI0Tk?si=A-rEuUJXPQtnjI5M
I graduated from this program in 2024 and now it is your turn. Register here https://lnkd.in/gARiZBQF
A course for socially responsible people who want to learn about anti-racism, diversity, equity and inclusion, by having real conversations so they can make the uncomfortable, comfortable
Interested in participating? Contact Leigh Mitchell at [email protected] for more details. It is possible to have comfortable conversations about race!
If you want to TRANSFORM your ability to connect through difference and create the change without divisionā¦.check this program out!
6 Modules Dropped starting October 4th, 20246 Live Practice Circles from 10:00 am - 11:30 am ESTOntario Mental Health Professionals Association Approvedhttps://bit.ly/comfortableraceconversationprocess
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Lindsayās journey from the world of opera to becoming a powerful advocate for womenās empowerment and alcohol-free living is nothing short of remarkable. This event is tailored specifically for professional women who are looking to redefine their relationship with alcohol and thrive in both their personal and professional lives.
In this session, Lindsay will share her story of transformation, insights into her innovative approaches to personal development, and how sheās helping tens of thousands of women not just quit drinking but excel without alcohol. Weāll discuss the importance of community, coaching, and connection in overcoming over drinking and the power of early intervention.
Whether youāre a professional woman curious about redefining your relationship with alcohol, seeking inspiration to make a change, or interested in learning strategies for thriving in a high-performance environment without alcohol, this session is for you.
Guest ChangeMaker Expert BiographyLindsay Sutherland Boal is a dynamic and accomplished professional dedicated to empowering women and fostering positive change, particularly in the realm of those women who have experienced alcohol use disorder (AUD). She is the founder of She Walks Canada (SWC), an innovative initiative launched in 2022 to inspire and support women in transforming their relationship with alcohol and she developed the first womenās empowerment app through the lend of alcohol-free living, The Uncovery App. Lindsayās multifaceted career spans personal development coaching, executive leadership, the performing arts, and public advocacy.
Key Achievements and Contributions:She Walks Canada (SWC):Group Coaching Sessions: SWC has conducted over 500 group coaching sessions, benefiting more than 1,200 participants from 10 provinces, territories, and five countries. These sessions are led by certified life and recovery coaches who possess a deep, personal understanding of overcoming AUD.
Virtual Walks: SWC organized two major virtual walksāāThe Virtual Cross Canada Walkā in 2022, which collectively covered 22,267 kilometers, and āThe Virtual Walk Around The Globeā in 2023, totaling 40,070 kilometers. These events drew participation from over 500 individuals. In 2024, we pivoted to live in-person walks. Our community came together to share their experiences, challenges, and successes. Together, there were 895 registrants for 251 walks with 38 Walk Leaders in 38 city locations across North America.
Media Recognition: The initiative has gained substantial recognition through national and regional televised news features, extensive coverage in print media, magazine articles, and appearances on podcasts in the United States and Canada.
Support and Fundraising: SWC has assisted more than 15,000 women in their journeys to overcome overdrinking and has raised over $43,000 to fund ongoing development of programming and resources.
Educational Podcast: Introduction of the Authorās Series significantly increased viewership, allowing participants to engage with internationally acclaimed authors and influential figures in the sober community.
Advocacy and Public Speaking:
Identifying Support Gaps: Lindsay identified significant gaps in support for individuals, particularly women with mild to moderate problematic drinking habits. Through SWCās messaging and support programs, the number of women receiving help and support has doubled.
Inclusivity Campaign: Lindsay launched an inclusivity campaign to engage women classified as āmild to moderateā problem drinkers, resulting in a 79% increase in engagement and expanding the community significantly
Media and Healthcare Collaboration: Lindsayās advocacy work has been featured in national syndication, because of her messaging focused on early onset AUD in women.
Professional Background:
Personal Empowerment Coach: Lindsay specializes in helping individuals break free from stagnation and achieve their full potential through her āUncovery Method,ā which involves phases of community, connection, and coaching.
Opera Singer and Actor: Lindsay had a successful career as a professional opera singer and actor before transitioning into her current roles. Her artistic background adds a unique dimension to her coaching and public speaking
Executive Leadership: Lindsay held an executive position at Urban Outline Building Group in relationship development, showcasing her versatility in different professional environments while building sustainable, profitable mutually beneficial relationships.
Educational Background:
Extensive Studies: Lindsayās education includes studies at institutions such as Brandon University, the Vancouver Academy of Music, Toronto Film School, Kwantlen Polytechnic University and others. This diverse academic background has equipped her with a wide range of skills and knowledge.
Innovative Solutions: The Uncovery App
Overcoming Over-Drinking App: Currently, Lindsay has developed The Uncovery App, a unique womenās only app dedicated to empowering women who have overcome over-drinking through three core pillars: community, coaching, and connection. The app will provide educational content, masterclasses, and a robust community engagement platform aiding in the journey through sober curiosity, sobriety and alcohol free living.
Lindsay Sutherland Boalās journey is a testament to the power of transformation, resilience, innovation, and community. Through her work with She Walks Canada, the Uncovery Method and subsequent app, and various advocacy initiatives, she continues to make a significant impact on the lives of many, particularly women seeking to change their relationship with alcohol. Lindsayās dedication to inclusivity and support for mild to moderate problem drinkers underscores her commitment to addressing critical gaps in the treatment and support frameworks for AUD.
Lindsayās contributions have not only helped numerous individuals but have also brought about a shift in how society views and supports women dealing with alcohol use disorder. Her innovative approaches and dedication to empowerment make her a pivotal figure in this field.
To learn more visit https://theuncoveryapp.com/
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In this episode of the Changemaker series, we sit down with Andrew Jenkins, a digital strategist with over two decades of experience in social media and content marketing. As the founder of Volterra, Andrew has helped countless businesses maximize their ROI and enhance user engagement through innovative strategies. We dive into Andrew's expert insights on crafting content that resonates, building lasting relationships with audiences, and using the latest tools and metrics to measure success. Whether you're a seasoned marketer or just starting out, this episode will provide you with practical tips and actionable strategies to elevate your content marketing game and make a meaningful impact. Tune in to learn how to turn engagement into real results!
Key Insights:
Strategies for content that drives results.Practical tips for enhancing audience engagementPerfect for ChangeMakers, marketers and business leaders looking to optimize their content strategies.
Tune in for actionable insights from Andrewās vast experience in the digital marketing landscape.
Author BiographyAndrew Jenkins is CEO of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for the Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, NESTA, Campbells, Sirius XM Canada, World Vision and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he has taught Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies for the past ten years. He is also the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.
Connect on Twitter @jenkinsandrew and at http://volterradigital.com/
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In this episode of the Empower Hour for Changemakers, we're thrilled to welcome Ignacio Chehade, Vice President of Business Development at A.M.A. Toronto, International Consultant, and Fractional CMO. Ignacio brings a wealth of knowledge on the critical importance of being brand-driven, especially for startups, professionals, and marketers.
Join us as we dive deep into how a strong, well-defined brand can accelerate growth, build trust, and differentiate your business in a competitive market. Ignacio shares actionable strategies and insights that will help you transform your brand into a powerful tool for success, whether you're launching a startup or looking to elevate your professional presence.
Tune in for an engaging discussion filled with practical advice, real-world examples, and live Q&A, where Ignacio answers the pressing branding questions that keep you up at night. Donāt miss this opportunity to learn from an industry expert who has helped numerous businesses thrive through effective brand management.
Listen now and empower your journey to success!
About your host:
Leigh Mitchell is a Career & SMB Strategist, Marketer / Trainer for DEI-Driven Businesses & Workplaces, Recreation, Sport & Mental Health Communities. Leigh is also a DEI Lead for Statscan, York University Marketing and Business Instructor and Founder of Women in Biz Network and Hire Her Career Board.
Learn more & Join Now for as Low as $0 https://www.womeninbiznetwork.com
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Join us as we dive into B2B marketing with Jennifer Kelly, the visionary behind New Initiatives Marketing Inc. Discover how Jennifer's role as a fractional CMO empowers businesses to achieve their marketing goals with innovative strategies and expert leadership. Learn practical insights and success stories that can transform your marketing approach.
About Our ChangeMaker:
Jen Kelly leads New Initiatives Marketing Inc. (NIM). A marketing company serving growing Canadian and American B2B companies in the technical services, industrial (electrical/oil & gas) and non-food manufacturing sectors. They offer Fractional Chief Marketing Officer + Expert Marketing Team services.
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Welcome to āGet the AI Advantage in Your Marketing,ā an empowering session featuring Susan Diaz. Unveil the secrets of AI and transform your marketing strategy with cutting-edge techniques tailored for ambitious, modern entrepreneurs. This exclusive program, āThe AI Advantage,ā will introduce you to:
Strategic Marketing Prompt Library: The first of its kind, offering a treasure trove of prompts to spark creativity and precision in your marketing campaigns.Step-by-Step Tutorials: Learn to leverage AI to streamline your marketing efforts, save time, and dramatically increase revenue.Dive into a world where technology meets creativity, and transform your marketing approach into a powerhouse of productivity and profitability. Join us today and elevate your in-house marketing to new heights!
About Susan Diaz
Susan Diaz is the founder and CEO of Peaceful AI Marketing, where she helps small business founders scale their businesses by 100x in the age of artificial intelligence. She is the author of āUNboring: Take Your Content Marketing from Blah to Brilliant,ā a guide to making your marketing more engaging and effective.
Susan co-hosts two popular podcasts:
The 4 am Report: An AI literacy podcast answering the AI marketing questions that keep founders up at night.ABCDEI: Conversations on unlearning bias, one alphabet at a time.When sheās not revolutionizing the marketing world, Susan is a dedicated mom to a hermit tween and a high-energy Beagle who keep her on her toes.
Join us for an insightful session and get ready to elevate your marketing game with AI!
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The period of planning, launching and growing a business is a wonderful time in your life.
You get to put into motion the ideas in your head. You get to see it all come together. You get to make it all happen ā on your time, using your energy and using your wits.
It will be a time full of excitement, fear and uncertainty all mixed together. Breathe it all in and just keep going, because youāve made a monumental decision that will forever alter your life ā for the better!
Hereās why your choice to enter entrepreneurship is so wonderful:No more boss.This reason kind of speaks for itself. The freedom and independent you will now enjoy as a self-employed person is unlike anything youāve experienced before as an employee. No set office hours. No one will set appointments in your Outlook schedule. No one will force you to follow company policy or work toward company objectives you donāt support. You control all of those things.
And hereās a perk: you can choose the people you work with ā from suppliers, to partners to employees to customers.
No income ceiling.A nice job with a nice cubicle and a nice salary is, well, nice. But it canāt satisfy the individual who wants more financial reward than an employer can provide.
The good news is thereās no income limit as an entrepreneur. You can earn as much money as you want. Very few jobs pay you what you are truly worth. And most millionaires in North America are self-employed.
While you may not be motivated entirely by money or personal wealth, you should take comfort knowing that you are now in the best position to realize new riches ā however you define that.
Fulfill your purpose.Youāve likely started your business to pursue a passion. Itās a chance to do what you love to do, every day and all day, for the rest of your life. Being able to apply your talents (whatever they may be) is a gift that most employed people will never get to experience in their lives.
Itās also a chance to fulfil your purpose, or calling. You know what I mean: that āpullā to a certain mission or goal or objective that you just canāt ignore. You recognized a need to do something and decided to pursue it ā to become the person youāve always wanted to be. Some might call it destiny. How exciting is that! Now is your chance to realize your personal and professional dreams by working at something you love to do and become the very best person you can be.
Entrepreneurship will give you the opportunity to self-actualize. Itās a platform to become the ultimate you.
Congratulations on your decision to join almost 3 million Canadians who are also self-employed. Itās truly this countryās hottest career choice ā for all of the obvious reasons.
Author BiographyAs host of The Unsure Entrepreneur Podcast, Roger Pierce just loves to talk about entrepreneurship as a career choice and whatās involved in starting and running a small business.
One of Canadaās top small business experts, Roger is an author, speaker, and entrepreneur trainer who has founded 14 small businesses over the past 25 years.
Brands hire his marketing agency to produce small business content for their websites including Bank of Montreal, Scotiabank, FedEx, Rogers, Mastercard, Staples, and Sage accounting software.
Roger lives in downtown Toronto with his wife, two children, and one dog. He can be reached through his website at RogerPierce.ca.
Connect with Roger at:
https://rogerpierce.com/
https://www.unsureentrepreneur.com/
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Petals of Power: How Rachel Kelly Navigated the Art of Pivoting into Event Floristry
This week, we sit down with Rachel Kelly to explore the concept of pivoting in life and business. From her unique approach to floral design to her adventurous spirit on the road, Rachel demonstrates the power of embracing new paths and opportunities. Rachelās journey from running the Make Lemonade CoWorking Studio to becoming an event florist is a testament to resilience, creativity, and optimism. Her story includes taking stock of what talents and assets she already had including her established professional brand and transforming her pandemic problems into a new career path after attending Toronto Flower School. Rachelās dedication to her craft, from hauling greenery for celebrations to scaling her glass ceiling is truly inspiring. We break down her power moves and how she overcame self-doubt to become a kick-ass florist who is leading the way with her advice to help others become change makers of their own professional lives.
Understand the Value of Resilience and Adaptability
Learn how Rachel navigated the challenges of closing her coworking office and pivoting to a new career.Gain insights into the importance of staying optimistic and flexible in the face of adversity.Explore Creative Career Transitions
Discover how Rachel transitioned from managing a coworking studio to becoming a successful event florist.Understand the steps and mindset required to make a significant career change.Harnessing the Power of Passion
Learn how identifying and following one's passion can lead to fulfilling career opportunities.Hear about Rachelās journey from curiosity to a committed career in floral design.Developing Practical Skills and Mastery
Gain insights into the practical skills Rachel acquired at Toronto Flower School and their application in her new career.Understand the role of continuous learning and skill development in professional growth.Effective Use of Digital Marketing
Learn about Rachelās approach to mastering email marketing and its impact on her business.Explore the significance of digital marketing strategies in growing a small business.Creativity in Business
Discover how Rachel integrates her fine arts background into her floral designs.Understand the importance of creativity in differentiating oneself in a competitive market.Inspiration and Motivation
Be inspired by Rachelās dedication and passion for her craft.Gain motivation to pursue your own dreams and consider new possibilities in your career path.About our Changemaker Expert:Rachel Kelly is a motorcycle ridinā, community-buildinā, florist in Toronto.
Like a lot of small business owners, her journey isnāt linear, but what makes her stand out is her eternal optimism and passion for colour. From the opening (and closing) of her coworking office, crafting email magic, to whipping up unique floral creations, good design is at the heart of everything she does.
She had an epiphany in the midst of the pandemic: her dreams were bigger than the work she was doing on her laptop, so she went after āem.
With a degree in fine arts, a sharp set of snips, and an eye for design, she jumped at the opportunity to go to Toronto Flower School to scratch an itch. The itch became a full-on career switch and sheās so glad she made it.
From hauling tonnes of greens for milestone celebrations, and scaling 15ft ladders to craft hanging installs for brand launches, she loves every moment of making flower magic.
Livestreams are then carefully crafted into podcast episodes for our Empower Hour for Changemakers Podcast
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Welcome to another empowering episode of the Empower Hour for Change Makers Podcast! In this episode, we focus on "Knocking Down Barriers for Women in Technology" with our special guest, Debra Christmas, Senior Executive Partner with Gartner and co-author of the influential book, "Please Join -There's No Place Like Tech," written with Kelley Irwin.
Debra shares her inspiring journey through the tech industry, discussing the challenges she has faced, the barriers she has overcome, and the powerful networks she has built along the way. Her story is a testament to resilience, determination, and the importance of community and mentorship in achieving success.
Tune in as Debra provides valuable tips and techniques for girls, their parents, and teachers to foster a supportive environment for young women in tech. She delves into the importance of building a strong community, the transformative power of mentorship, and the potential for girls to make a significant impact in the tech world.
Whether you're a young girl dreaming of a career in tech, a parent looking to support your child's interests, or an educator aiming to encourage the next wave of female tech leaders, this episode is for you. We particularly aim to inspire women who aspire to enter the tech field and to boost their confidence in pursuing rewarding careers in this dynamic industry.
In This Episode, You'll Learn:
Debra's personal journey and achievements in the tech industry.The challenges and barriers women face in tech and how to overcome them.Practical tips and techniques for girls, parents, and teachers to support young women in tech.The importance of community and mentorship in building a successful career in technology.Insights from Debra's book, "Please Join - There's No Place Like Tech," and how it can inspire and empower women in tech.Join us for an engaging conversation as we open the door to dialogue, exchange ideas, and celebrate the incredible opportunities available in the tech profession. There's no place like tech, and weāre excited to have you with us on this journey. Letās dive in and start knocking down barriers together!
Listen now on your favourite podcast platform!
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