Afleveringen
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New data from Edison Research suggest that audio consumption--that is, transmitted and broadcast audio, like podcasts and radio--might be determined by where a person lives.
The company's newest report suggests a difference in listenership for both podcasts and radio depending on whether the listener is predominantly urban, suburban or rural. And some of the results are surprising.
How do such data impact our approaches to podcast growth, or listener engagement or monetization?
This episode of Before, Behind and Between talks about these issues and how podcasters and radio producers alike might be affected.
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World Radio Day is celebrated annually on February 13. The original UNESCO proclamation for World Radio Day happened in 2011, and in 2013 the UN General Assembly fully endorsed World Radio Day as an international observance.
This podcast, Before, Behind and Between celebrates World Radio Day 2024 by giving special recognition to radio as a precursor medium to podcasting as well as a form of expression that continues to inspire podcasters around the world.
This episode shares three World Radio Minutes, each produced by UNESCO, the United Nations Educational, Scientific and Cultural Organization.
For more information about World Radio Day, visit www.unesco.org/en/days/world-radio.
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Any visit to Mexico seems incomplete without a Mariachi experience. It's one of those musical and visual spectacles that seems synonymous with one of the essences of Mexico. In fact, Mariachi has soared in popularity, as evidenced by the annual International Mariachi Festival in Guadalajara which attracts upwards of 500 Mariachi ensembles.
Our recent visit to Jalisco and Nayarit afforded us the opportunity to enjoy a superb Mariachi group performing to an enthusiastic and somewhat rowdy crowd (the audio of which remains in this podcast).
Enjoy this episode of Before, Behind and Between in which we feature Mariachi--a bit of our winter vacation in beautiful Mexico.
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Political leadership contenders seem to grabbing a fair amount of news coverage lately. But what’s often missing in the mix when we look at the contender is the authenticity, the coziness, not only the talent to interact with just about anyone, but the appearance that they really do seem to enjoy it. Well, I say, don’t listen to political strategists, take it from the experts on communicating meaningfully with tens of thousands of people in one night: put on the jersey, declare your love, and ask for requests. On a serious note, have a bit of fun as we consider the essentials of leadership.
This episode of Before Behind and Between provides some friendly advice to those entering, or hopefully to ascend in, the world of politics and electoral representation. This program is a production of Henley Point.
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If you're a fan of North American football, and you've been hearing the rumours, then you won't be surprised that the XFL and USFL are finalizing the details of a merger. What gets interesting is one of the possible names for a new league -- the United Football League. This episode of Before, Behind and Between goes into the details about this mysterious entity, the UFL, as well as what we know about yet another re-launch of the Arena Football League. All scheduled for 2024 (at some point).
Before, Behind and Between is a production of Henley Point.
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The 2023 by-election for Mayor of the City of Toronto featured a whopping 102 candidates (plus a dog). Not only was the by-election triggered by the sudden, unexpected resignation of a well-liked Mayor, the candidates included former and current councillors, a former Member of Parliament, a former chief of police, a former deputy mayor, and a who's who of previously unknown men and women whose promotional budgets for signs and billboards, in some instances, raised at least a few eyebrows. The City is experiencing a litany of urban challenges, and candidates offered an even greater number of solutions (of which many were highly questionable in their policy efficacy). All that aside, there was one shining light in the 2023 by-election for Mayor of Toronto: the City's motto, "Diversity Our Strength", was evident and ever-resonant right up to the final hours of the campaign. There were a lot a "firsts" in this election, and perhaps the silver lining is how Torontonians celebrated the very diversity expressed and reflected Toronto's motto.
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The recent passing of Gordon Lightfoot evoked tributes the world over. Unlike the passing of many celebrities, however, which tend to be followed by social media posts of an article about the star's death and the obligatory RIP added by the account user, this death seemed to inspire the sharing of stories, personal experiences and feelings. That says a lot about the impact a person can have. Like so that of so many other people, my experience with Gordon Lightfoot was unique--it likely didn't happen to too many others. Most importantly, mine was a moment or two that left a lasting impact on me; it also amplified a lesson about the authenticity of a truly down-to-earth human--despite his global stardom. This episode of Before, Behind and Between, this experience with Gordon Lightfoot, is really about character, authenticity and importance of simply being a person to other people.
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Henley Point is the production and administrative backbone of Before, Behind and Between. This mini episode provides an update on the activities of Henley Point as well as an overview of the work we do: content creation. This episode also serves as our company update for spring 2023, something we send out to our contact list and clients. Which also demonstrates the utility of a podcast as a corporate form of communication.
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Content Creation and Promotion is now in its second printing. The book will be available on Amazon in the coming weeks.
This update includes a few adjustments to company names. For example, Facebook is now Meta and Anchor is now Spotify for Podcasters. The updated version also includes new cover art, an improved e-book version, and a new, lower price.
The book was originally published as the first installment in the Explained! series in February 2021. This episode of Before, Behind and Between goes into the details of the original printing two years ago.
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Silent Night. It's been sung by some of the greatest and most classic recording artists. It's been featured in the film, "The Sound of Music". It was famously sung by American President Roosevelt and British Prime Minister Churchill. The United Nations Education, Scientific and Cultural Organization - UNESCO - declared the song an item of intangible world heritage for its role in fostering and sustaining cultural diversity. But do you know the origins of Silent Night? Listen to this episode of Before, Behind and Between for a peak into some interesting history about one of the world's most enduring poetic and musical compositions.
* "Silent Night" is public domain material. This podcast episode is not monetized, and uses portions of "Silent Night" for educational and information purposes only.
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Whether your interactions with government and public office holders fall into advocacy or lobbying can represent a critical difference for many types of organizations. The NGO sector, particularly, is often characterized by small-sized organizations, the budgets of which are often cash-strapped. So that ever-attractive source of funding through government is almost always one of the go-to places for cashflow purposes. As important as the differences are between advocacy and lobbying, there are critical differences within the operational definitions of lobbying itself. This episode of Before, Behind and Between highlights a few of the key differences and what makes each unique - as well as why it is increasingly important for organizational representatives from all sectors to have a solid understanding of these nuances.
Also be sure to check out Advocacy - Explained! and Advocacy - The Companion Handbook: A Guide to Advocacy and Lobbying in Canada and the United States, both available at Amazon.
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Whether you consider yourself an expert podcaster or someone just curious about the medium, we can use refreshers and useful tidbits of advice every now and then. The episode of Before, Behind and Between shares a few tips on how to improve the quality of your delivery and the impact of your program. As we near the end of the 2022 calendar year, we can reflect on how we might want to improve or change our podcasts in 2023 - or even start a new podcast. Hope you find these tips useful.
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We've been through uncertain economic times before. But today's challenges seem to be hitting us from every direction.
The knee-jerk reaction throughout the world of business is to cut marketing expenses. Yet the old adage in the world of content creation and promotion is quite different: when times are good, you should advertise; when times are bad, you MUST advertise.
This episode considers the economic uncertainties in today's world for small and large business leaders - and advises redeploying existing resources as part of a trajectory of investing more strategically. Specifically, this episode looks at podcasting as one of the newest - and increasingly valuable - components in a company's arsenal. Podcasting isn't used widely in the business world, and this episode explains why it should be.
Harnessing your audio messaging represents "sound" business advice.
Podcasting - Explained! and Podcasting - The Companion Handbook are available through dozens of retailers globally, including Amazon, Barnes and Noble, Walmart, Target, Waterstones and McNally Robinson. Also check out Henley Point for more information.
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One, Two, Buckle My Shoe Collection: The Ultimate Guide to Our Soles by Josee Scalabrini is Henley Point's newest publication. This book is for shoe lovers and shoe collectors by a shoe lover and collector.
The book was created with the ultimate aim of helping shoe collectors keep track of their shoe collections.
But the book goes much further and delivers much more. It's a glossary, a repository of valuable information, a guide to cleaning, maintenance, sizing, storage and personal organization. Plus, it's a diary and registration system for up to 108 pairs of shoes which is perfect for insurance purposes.
One, Two, Buckle My Shoe Collection: The Ultimate Guide to Our Soles by Josee Scalabrini. It's beautifully designed, packaged in a coffee table-like hardcover presentation, and contains nearly 380 premium colour pages.
Listen to this episode to learn more about the book. You can also visit HenlyPoint.ca or check out the book at any number of retailers including Amazon.
One, Two, Buckle My Shoe Collection: The Ultimate Guide to Our Soles - ISBN: 978-1777834722
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The Explained! Pocketbook: Maximizing Content Promotion, Podcasting and Advocacy has just been published by Henley Point and will be available for purchase through all major retailers on September 1.
The Explained! Pocketbook sews together some of the key content from three books from the Explained! series, modifies and reconfigures that content in a compact, portable and single publication - a pocketbook.
Content Creation and Promotion, Podcasting and Advocacy are stand-alone books in the series. Each is a fulsome read, providing contextual analysis and historical background. The Explained! Pocketbook extracts some of the key messages from each, re-working that content to create a seamless discussion of narrative, medium, technique and application.
We go behind The Explained! Pocketbook in this episode of Before, Behind and Between. We talk about what inspired the book and how it relates to the other publications in the Explained! series.
Visit HenleyPoint.ca for more information.
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"Podcasting Explained" was published nearly one year ago. Now, in addition to a second printing of "Podcasting Explained", its accompaniment - "Podcasting - The Companion Handbook: A Guide to Producing and Publishing Your Podcast" - will be available this July. Both books represent a perfect set for the aspiring podcaster, yet each book is a stand-alone piece. "Podcasting Explained" gets into history, theory and a broad understanding of how podcasting fits into the world of audio communications, while "Podcasting - The Companion Handbook" is the tool that helps you get the job done. Both books, the second printing of Explained and the The Companion Handbook, will be available for purchase this July.
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This episode of Before, Behind and Between talks about the use of petitions to highlight some of the differences among advocacy, government relations and lobbying. Of course, the book set - "Advocacy Explained" and "Advocacy - The Companion Handbook" - provide a more fulsome understanding of these terms. But this episode explores why advocacy isn't always about government, and how the use of petitions can sometimes have more impact in the non-governmental realms than in the legislative arenas.
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Some podcasters and columnists have criticized Star Trek (at least the recent shows) as being too "woke", or just plain "woke". A few of those critiques have pointed to the inclusion of gay, trans and non-binary characters in the recent shows. The inclusion of such characters merely confirms the original mission of program in 1966, which, in recent shows, continues to broaden the landscape of human and alien diversity. This isn't "woke"; it's simply Star Trek. This episode of Before, Behind and Between offers a brief perspective on the appeal of inclusion in Star Trek, and how some shows seem to get better with age and time.
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Football fans have been unusually lucky during this spring of 2022: we've actually had a good amount of selection to watch. The USFL's inaugural 10-week season has provided four games per weekend - with some pretty good quality football, to boot. The CFL just commenced its 2022 season this past weekend. The XFL keeps sending out teasers and tidbits, including a firm starting date for the league's third incarnation. We don't get into updates in this episode on the Indoor Football League; but this unique product (available largely through YouTube) is also something football fans have had an opportunity to check out. And we're well into Australian football, which is different but no less exciting to watch. This episode of Before, Behind and Between provides somewhat of a "round-up" of the goings-on in football, what's available to watch and what's coming up around the corner.
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Ever wanted to change a law or government policy? The Advocacy Book Set is now available. Advocacy - Explained! (the "parent" book) gives the reader a crash-course in activism, lobbying and government relations. It discusses history, theories and concepts, and considers international comparisons. Advocacy - The Companion Handbook: A Guide to Advocacy and Lobbying in Canada and the United States is the practitioner's took. It's a reference manual, a directory, a customized journal, a glossary and FAQ, complete with planning templates and TO-DOs. The Companion Handbook helps get the job done.
They're separate and distinct, yet form a perfect pair, with each accompanying the other.
If you've ever wanted to change a law or government policy, then this book set is perfect for you. Listen to this episode to learn more. Additional information about each book can be found at:
Advocacy Explained - Available on Amazon
Advocacy - The Companion Handbook - Available on Amazon
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