Afleveringen
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What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact.
Connect with Julie:
The High-Ticket Income Accelerator Facebook Group:
https://www.facebook.com/groups/iacquantum
Free 3-day sales training masterclass
https://www.bigwithoutapology.com/register
Instagram: https://www.instagram.com/selfmadesales
LinkedIn:
https://www.linkedin.com/in/juliecabezas/
https://www.linkedin.com/in/thechriskenney/Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thriving business and how her faith and resilience have shaped her approach to brand-building. Tune in to learn the importance of clarity, authenticity, and staying true to your mission in the digital world.
Connect with Melissa:
Get clarity on your Brand Messaging:
https://melissa-hughes.mykajabi.com/personalbrand
Website: www.melissaleahughes.com
Instagram: https://www.instagram.com/melissaleahughes/
Tiktok: https://www.tiktok.com/@melissaleahughes
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Zijn er afleveringen die ontbreken?
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Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.
Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize your existing show, this episode is packed with valuable advice and real-life experiences. Learn the secrets to maintaining podcasting stamina, leveraging AI tools, and staying true to your voice. Plus, get inspired by Rachel's own podcasting journey and discover why vulnerability and consistency are key to success.
Subscribe, follow, and leave a five-star rating if you enjoy the show!
Show Notes:
Website: StellaMix - Podcast Production, Podcast Management
Email: [email protected]
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, and key lessons she learned along the way. Discover the magic behind building genuine connections, the power of live interactions, and tips to leverage TikTok for your business. Whether you're new to TikTok or seeking fresh ideas to grow your brand, this episode is packed with actionable advice and inspiration.
Show Notes:
TIktok: @bearloveslola
IG: @Bearloveslola
Website: www.bearloveslola.com ( Coming soon )
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer.
Rachel explores the importance of embracing creativity beyond structured work, the challenges of staying inspired, and the joy of engaging in creative projects. She offers practical tips on how to ignite your own creative spark and encourages listeners to break free from the confines of routine to discover new ways of thinking and creating.
Join Rachel as she shares her passion for art, storytelling, and living a life full of imagination. Whether you're feeling stuck or simply looking for inspiration, this episode is a reminder that creativity is within all of us, waiting to be unleashed.
Tune in now to rediscover your creative self and learn how to infuse your life and business with creativity!
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the Content Creators Collective.
In this episode, you'll learn Shannon's secrets behind emotionally driven content, the importance of high-quality imagery, and how to elevate your brand strategy. Shannon also provides an inside look at her new studio, designed for entrepreneurs and content creators to connect, create, and collaborate.
Tune in for an inspiring conversation packed with valuable insights and practical tips to help you elevate your brand!
Show Notes:
Website: www.theshannonclaire.com
Instagram: @theshannonclaire
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business goals can radically shape marketing efforts, making them more effective and aligned with overall business objectives. Dive into a discussion that reveals the intricacies of marketing that not only reaches but resonates with the audience, ensuring sustained growth and success.
Show Notes:
Social Media Handle: @attentiontrading
Website: www.AttentionTrading.com
Social Media Handle: @therealmaxlowy
Linkedin: https://www.linkedin.com/in/maxlowy/
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand. Celi opens up about the entire process. If you're contemplating a rebrand or seeking inspiration from someone who's successfully navigated this transformative journey, this conversation offers invaluable perspectives. Tune in as we explore how a well-timed rebrand can propel your business success.
Show Notes:
The 7-figure quiz: That tells you where you are on your journey to 7-figures: https://quiz.celiarias.com/
Social media handles: @celigrowsbusiness
Website: www.grownassbusiness.com
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-actions. Whether you're looking to revamp your site or just curious about the latest trends, this episode will equip you with the insights to make impactful changes. Tune in to transform your digital presence and connect more effectively with your audience!
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni’s focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve out their own space in the design world!
Show Notes:
https://www.solmarkcreative.com/
Instagram: @solmarkcreative, @jennischwartz13Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.
Show Notes:
Social Media: @ChrisWardjr on all platforms
Website: chriswardjr.com
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people nationwide. Learn how Matt transformed his life, one peanut butter snack bar at a time, growing his passion project into a thriving business now featured in over 1,000 retailers across 36 states. Discover the power of community support, resilience, and the impact of sharing one's story. Tune in to get inspired by Matt's dedication to betterment, his entrepreneurial spirit, and how he's using his success to give back and support others in their journeys.
Show Notes:
Website: Www.fropro.com
Social:
@mwarwilliams
@froprosnacks
@wakeupthesun
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scratch, learn how to differentiate yourself in a crowded digital landscape, establish emotional connections, and develop a brand that not only resonates but also endures. Tune in for actionable advice and start your journey towards a standout brand today!"
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and strategic community collaborations. Learn how he harnesses the power of giveaways and Google reviews to boost engagement and trust. This episode is a treasure trove for anyone interested in entrepreneurship, community building, or innovative business strategies, offering a deep dive into Dr. Schrier's successful integration of health and business.
Show Notes:
Website: www.drelan.com
Instagram: https://www.instagram.com/drelanschrier?utm_source=qr%20%2C
Facebook: https://www.facebook.com/chiropracticservices
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of mentorship, and how to stand out in the online world. Whether you're new to online business or looking to refine your approach, Jillian's insights offer a relatable and actionable path to success. Tune in and learn how to transform your sales strategy and align it with your core principles.
Show Notes:
Social @Thejillianmurphy
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection.
Show Notes:
This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copy
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares her journey from the corporate world to launching her own businesses, WMI Media. Discover the pivotal role of content creation in today's digital landscape, learn the secrets behind building a brand that resonates with audiences, and get an insider's perspective on the evolving trends in online marketing. Whether you're a small business owner, a budding entrepreneur, or simply curious about the behind-the-scenes of digital marketing, this episode offers invaluable insights and practical tips to connect with your audience and amplify your brand's impact. Don't miss this opportunity to learn from one of the industry's best and discover how you can leverage her strategies to elevate your own brand.
Show Notes:Social Links:
@wmi_media
@aktivatedhealth - Coming soon!
Free Shot List:
Go to @wmi_media and comment "podcast" under the photo sharing this podcast and Alison will send you a Free Shot list for your Broll content.
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywriting. Delve into Jamie's transition from the film and television industry to her pivotal role in crafting brand stories that resonate and engage. This conversation is brimming with practical insights on how to harness storytelling to create a memorable and authentic brand experience. Whether you're starting your entrepreneurial journey or looking to infuse new life into your marketing strategy, this episode offers valuable lessons on using storytelling to connect with your audience and enhance your brand's impact. Tune in to explore how you can integrate storytelling into your brand for more meaningful and effective engagement.
Show Notes:
IG: @jamielynnjensen @scribeandspirit
FB: facebook.com/jamiejensen3
Websites: thejamiejensen.com (writing coaching)Scribeandspirit.com (brand and business)
Giveaway: Golden Thread Meditation: scribeandspirit.com/uncoverthethread
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entrepreneur who's reshaping the creative landscape. Emiliano, a Florida native and a worldly, dedicated single dad, shares his unique journey from marine to the founder of Studio B-Squared and Pixelworks Delray. Discover how his passion for photography and design has led to creating a one-stop shop for elevating brands through logos, marketing materials, commercial photography, and much more. Emiliano's approach to his work and life is a testament to the power of creativity, collaboration, and building a community that supports and nurtures growth. Whether you're a fellow creative, entrepreneur, or simply someone looking for inspiration, this episode offers valuable insights into turning your passions into a thriving business. Tune in to learn from Emiliano's experiences!
Show Notes:
Email: [email protected]
Websites: pixelworxdelray.com / studiobsquared.com
Facebook: Pixel Worx Delray / Studio B2
Instagram: @pixelworxdelray / @studio_b_squared
LinkedIn: Emiliano Brooks / Studio B2
Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ -
Are you curious about what it takes to build a brand that not only stands out but truly represents you? In this special crossover episode, I, the host of "Behind Design," step into the guest spotlight, interviewed by Bridget Aileen Sicsko and Lydia Bagarozza from the "Visibility Era" podcast. We're shining the spotlight on my journey as Rachel Pesso, a standout in brand storytelling, design, art direction, and the visionary founder of RP Creative. Having collaborated with notable figures like Laverne Cox and featured on top podcasts, I delve into my inspiring path from art school to entrepreneurship, unveiling the serendipitous moments and strategic moves that have shaped my success. Dive deep into the world of design with us as I explore the power of connection, the intricacies of brand alignment, and how confidence can profoundly impact visibility. This episode is perfect for budding designers, business owners looking to elevate their brand, or anyone who appreciates compelling storytelling. It offers valuable insights and a behind-the-scenes look at the creative process that fuels visibility. Join Bridget, Lydia, and me for a dialogue that bridges the worlds of design and visibility, promising double the inspiration, knowledge, and empowerment.
Show Notes:
Show Notes:
Visibility on Purpose site: https://www.visibilityonpurpose.com/
Instagram: https://www.instagram.com/visibilityonpurpose/
Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quiz
Visibility Era Podcast: https://podcasts.apple.com/us/podcast/visibility-era/id1693000519Not sure what type of brand to create? Need some visual inspiration?
Take the Soul Aligned Brand Quiz!
Ready to transform your brand into a soul-aligned experience?
Book a fit call
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/ - Laat meer zien
