Afleveringen
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🎧 Topics include:
Inside Falcon 1, 2, and 3: UAE’s open-source LLMsThe role of ethics in next-gen AI systemsWhy the Gulf is becoming a serious AI innovation hubScaling autonomous agents and robotics with on-board intelligenceThe case for keeping humans in the loop—always
In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🎧 Topics include:
How AI is reshaping education-to-employment pipelinesThe launch of MAAN RAI and skills-based job matchingWhy youth need more than just degrees—they need directionDigital inclusion, emotional intelligence & building future-ready communities🎧 Now streaming on all major audio platforms.
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUdIn collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
Watch the Full Episode and Follow us on Social Media! ↓
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Zijn er afleveringen die ontbreken?
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Key Topics Covered:
How AI can democratize personalized education“Daisy”: An AI tutor designed to support—not replace—teachersUsing voice tech to reach learners without devices or literacyWhat real-world deployment looks like in underserved communitiesDesigning AI for accessibility first—not just performanceWhy building for inclusion requires cross-sector collaborationAbout the Guest
Max Dinser is the Founder and CEO of Digital Bricks, a company creating AI-powered tools to make education scalable, personalized, and human. With a background at Microsoft and a passion for accessible learning, Max is redefining how tech can serve teachers and students around the world.
In Collaboration With:
@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, @DubaiAICampus, and Trescon
📍 Recorded at the Dubai AI Festival at DIFC Innovation Hub
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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Key Topics Covered:
How AI can help teachers do more with less—and have fun doing itThe role of prompt engineering in student learningRedefining 21st-century skills: emotional resilience, creativity, and critical thinkingWhat it takes to build a national framework for AI in educationWhy happiness—not just grades—should be the metric of successSupporting teachers through the transition to AI-powered classroomsHow student voices can guide faster, better, and more inclusive innovationAbout the Guest
Dr. Dala Kakos is a leading voice in student-first AI policy. As an expert at the Emirates Council for Digital Education (ECHD), she works with public and private sector partners to create sustainable, inclusive, and joyful education systems for the future.
Produced in collaboration with:
@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundry, @DubaiAIFestival, @DubaiAICampus, and Trescon
📍 Dubai AI Festival at DIFC Innovation Hub
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🎙️ Topics include:
How AI is reshaping global value chains for developing economiesThe role of digital trade in boosting inclusivityPolicy gaps, regulatory sandboxes, and AI educationWhy AI won’t disrupt trade alone—geopolitics will
In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🎙️ Topics include:
The future of AI and robotics in clinical drug developmentWhat’s holding back AI-designed therapies from reaching patientsHow generative biology is unlocking new drug pipelinesThe real cost of delay in global healthcare innovation
In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🔍 What We Cover:
Why soulful leadership is needed now more than ever in techThe link between gospel, activism, and AI product designBuilding Mollify, an inclusive AI nutrition appWhy DEI must be embedded at the core—not bolted onCreating AI copilots for underserved communitiesHow Dubai’s openness to soul-led innovation is creating global opportunityMartell’s dream: A world where AI becomes a tool for healing, not just scaling👤 About the Guest
Martell Gamble is the CEO and Co-Founder of Willbanah, a values-driven software and AI company blending technical innovation with deep social purpose. With a background in gospel music and civil rights activism, he’s on a mission to build tech that reflects who we are—and who we can become.
🤝 In Collaboration With:
Date With Tech Podcast | Launch.fndry | Trescon
📍 Recorded live at Dubai AI Festival 2025
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🔍 What you’ll learn:
Designing AI with human values at the coreScaling data strategy without compromising ethicsEnterprise governance and ESG done rightLessons from building tech that creates real-world change📢 Whether you're a data leader, founder, or changemaker, this conversation is your roadmap for designing technology that matters.
Watch the Full Episode and Follow us on Social Media! ↓
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🔗Linktree: https://buff.ly/3VF3s4Q
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🔍 Key Topics Covered:
How governments can harness AI for citizen-centric transformationData governance, sovereignty, and ethical AI deploymentWhy smart nations need agile tech infrastructurePublic-private collaboration in the MENA regionLessons from the UAE’s approach to AI and innovation📍 Recorded at the Dubai AI Festival, 2025.
📲 Follow us for more in-depth episodes on AI, tech, and innovation in the MENA region.
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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🎙️ Topics:
How AI is reshaping education in healthcare and beyondBuilding a culturally relevant AI model (Dr. Layla)Preserving traditional medicine with data and technologyEmpowering students with AI, not replacing educators🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor.
00:00 Introduction and Welcome00:19 Vision Behind Dr. Layla
00:44 Dr. Layla's Role and Function
01:29 The Persona of Dr. Layla
02:16 Balancing Cultural Heritage and Scientific Accuracy
03:04 Reactions and Acceptance
05:28 AI in Education: Challenges and Integration
07:19 Personal Ambitions and Legacy
08:48 Conclusion and Final Thoughts
🎥 Don’t forget to follow!
DMCG
Instagram: dubaimedicalcollegeforgirls
Facebook: dmcg.edu
X (twitter): DMC_edu
LinkedIn: dubai-medical-college
YouTube: dubaimedicalcollegeforgirls
DPCG
Instagram: dubaipharmacycollege
Facebook: dubaipharmacycollegeforgirls
X(twitter): pharmacy_dubai
LinkedIn: Dubai-pharmacy-college-for-girls
YouTube: dubaipharmacycollegeforgirls
TikTok: dubaipharmacycollege1
LinkedIn Page - Launch FoundryYou Tube - Launch Foundry
Instagram - Launch Foundry
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🎙️ Topics:
How AI is speeding up diagnostics and improving patient careBuilding trust between clinicians, patients, and AI solutionsThe evolution of healthcare from hospital-centric to home-centricReal-world applications of AI in medical imaging and diagnosis⏱ Timestamps
00:00 Introduction to the Podcast and Guest
00:36 Transition from Amazon to GE Healthcare
02:07 AI Innovations in Healthcare
02:52 Future of AI in Medical Devices
04:20 Building Trust in AI Technologies
06:39 Listener Questions and Quickfire Round
08:28 Closing Remarks
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🔗Linktree: https://buff.ly/3VF3s4Q
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In this episode:
The evolution of PR in the Middle East & North AfricaAI vs. human connection: can tech ever truly replace empathy?Why meaningful relationships still drive brand and business successInside scoop: What to expect from Dubai AI Festival 2025Building a legacy through content, culture, and connection
Global PR Leader, Regional & Global PR Director at TresconAward-winning Technology Journalist (Dubai, 2023)First graduate in AI Journalism & Metaverse Media (2022)Architect of 400+ C-suite interviews and 50+ leadership trainingsMastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain SummitLearn more: www.shadidawi.com
Guest spotlight: Shadi DawiWhether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.
TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from ShadiWatch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🔗Linktree: https://buff.ly/3VF3s4Q
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Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological safety and empathy drive innovation and prevent burnout
• Real-world inspiration: How Microsoft became a model for empathetic leadership
• Can AI scale empathy? A surprising take on tech and emotional intelligenceThis conversation is a must-listen for leaders, creatives, and professionals who want to create more human, connected, and high-performing workplaces.
📩 If this episode resonates, subscribe, leave a review, and share it with someone building a better workplace.
00:00 – Introduction & welcome back to Mimi
01:00 – Why motivation fuels creative excellence
03:00 – What listening-led leadership looks like in action
05:30 – The cost of disengagement and the case for empathy
07:00 – Empathy's ROI: Profit, productivity, and retention
10:00 – Microsoft as a case study for empathetic culture
11:45 – Practical ways to build emotional connection at work
13:30 – Will AI kill or scale empathy?
15:30 – Understanding the stress response in creative teams
18:00 – How empathy builds resilient, tenacious teams
20:00 – Finding joy, purpose, and sustainable energy as a leaderWatch the Full Episode and Follow us on Social Media! ↓
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🔗Linktree: https://buff.ly/3VF3s4Q
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Key Topics Covered:
• What custom bidding is—and why it matters now more than ever
Key Takeaways:
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behind custom bidding: inputs, outcomes, and what to track
• How to structure your bidding models for real-world impact
• Brand health vs performance marketing—and how to balance both
• Why marketers need to own their numbers and not rely blindly on algorithms
• Leadership, data, and the evolving role of marketing in 2025✔ Custom bidding isn’t just for data scientists—every performance marketer should understand it
✔ You can scale smarter, faster, and more profitably with the right bidding strategy
✔ Relying on Google or Meta to optimize your campaigns? It’s time to take control
✔ Brand building and bidding are not mutually exclusive—they should support each otherIf you’re serious about leveling up your paid media game, this episode is a blueprint.
Loved this episode? Subscribe, leave a review, and tell us your biggest insight!
⏱ Timestamps00:00 – Intro
01:45 – What is custom bidding (and why it’s misunderstood)
04:20 – Where smart bidding falls short
08:12 – Inputs that matter: defining value in your bidding model
13:50 – Common mistakes in performance bidding strategies
18:24 – Real-life example: building custom bidding from scratch
23:08 – Why marketers need to think like product managers
27:32 – Balancing brand health with aggressive bidding goals
32:10 – How custom bidding increases profitability
36:40 – Final thoughts from Hicham on owning your strategyWatch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🔗Linktree: https://buff.ly/3VF3s4Q
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Key Topics Covered:
• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a background in PR to start making an impact
• How PR can help close deals and bring in inbound leads
• Budget-friendly PR strategies for startups and SMEs
• The power of LinkedIn influencers and why they’re taking over the PR game
• Why PR is about storytelling and credibility, not just media placements
• Unexpected collaborations and how they can skyrocket your brand’s reachKey Takeaways:
✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.
✔ You don’t need a PR agency to start building authority—you just need the right strategy.
✔ Your online presence is your PR—like it or not. Be intentional about your content.
✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.
🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway!
Timestamps:00:00 – Introduction
01:27 – Guest intro: Lara Geadah returns for another episode
03:12 – What PR really is vs. common misconceptions
05:34 – Why PR isn’t just media coverage—it’s how you present yourself
09:32 – PR strategies for credibility and sales
13:56 – How PR can help you close deals
19:50 – Budget-friendly PR strategies for small businesses
23:11 – The rise of LinkedIn influencers & personal branding
32:50 – How PR creates inbound opportunities
35:26 – Strategic collaborations and their unexpected benefits
38:28 – Final thoughts & advice for businesses looking to elevate their PRWatch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
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🔗Linktree: https://buff.ly/3VF3s4Q
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Key Topics Covered:
✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-based attention tracking
✔ Key factors influencing ad attention, including platform, format, and audience behavior
✔ The potential of attention as a currency in the digital advertising landscape
✔ Challenges and opportunities in measuring attention across various platforms (CTV, social, display, etc.)
✔ The role of emotional analysis and neuro-marketing in understanding ad impact
Key Takeaways:
✔ Attention measurement goes beyond simple viewability, offering deeper insights into user engagement
✔ AI and predictive analytics are enhancing real-time attention tracking capabilities
✔ Advertisers need to consider the balance between attention metrics and lower-funnel KPIs
✔ Attention could become a future bidding currency, but adoption depends on brand readiness
✔ Emotional and neuro-marketing studies will play a crucial role in refining attention measurementDon't miss this in-depth conversation on how attention is reshaping the advertising industry!
Timestamps:
00:00 Introduction to Digital Advertising Challenges
00:16 Sponsor Message: Double Verify
00:37 Welcome to the Podcast
01:55 Introduction to Attention Measurement
03:23 Viewability vs. Attention Measurement
06:34 Methods of Measuring Attention
08:09 Attention Measurement in Campaigns
10:28 Factors Influencing Attention
21:36 Attention as a Metric and Currency
28:43 Challenges and Future of Attention Measurement
40:17 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
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Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentation and engagement • Budget considerations and measuring the ROI of loyalty programs
Key Takeaways: • Loyalty marketing is about fostering authentic connections with customers • Businesses must strike a balance between incentives and profitable outcomes • Successful programs, like Discovery Vitality, prove that loyalty strategies can deliver significant results when done right
Don't miss Paula's expert insights on building loyalty strategies that last!
Links & Resources: • Connect with Paula Thomas: letstalkloyalty.com | loyalty.tv • Follow Paula on LinkedIn: Paula Thomas
Enjoyed the episode? Be sure to subscribe, leave a review, and share your thoughts in the comments!
Timestamps:
00:00 Introduction
00:37 Welcome to the Podcast
01:27 Guest Introduction: Paula Thomas
03:12 Defining Loyalty Marketing
05:34 Importance of Loyalty Programs
09:32 Successful Loyalty Programs
09:52 Industries Thriving with Loyalty Programs
13:56 Churn and Loyalty
19:50 Amazon's Sunk Cost and Consumer Behavior
21:10 The Future of Loyalty Programs
23:11 Pros and Cons of Loyalty Marketing
32:50 Impact of AI on Loyalty Marketing
35:26 Budget Considerations for Loyalty Marketing
37:18 Advice for Small Businesses on Loyalty Programs
38:28 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
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Key takeaways from this conversation:
🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity, innovation, and audience engagement
⚡ How brands like Airbnb are winning with emotional connection
🚀 Why authentic relationships drive long-term customer loyaltyIn a world driven by data, Mimi breaks down why human insight is just as important as numbers. Whether you're a marketer, business leader, or creative, this episode offers invaluable lessons on the power of connection in brand-building.
🎧 Tune in now and learn how to bring empathy to your marketing playbook!
Timestamps:
00:00 Introduction00:37 Welcome to the Podcast
01:27 Guest Introduction: Mimi Nicklin
01:35 Empathy in Marketing: An Overview
02:10 Empathy as a Strategic Compass
09:04 Building Authentic Relationships
13:28 Driving Creativity and Innovation
16:25 Conclusion and Next Episode Teaser
Watch the Full Episode and Follow us on Social Media! ↓
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Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich background in media sales, Sherry shares her unique path from logistics and real estate into the realm of media, fueled by an unwavering passion for storytelling and forging meaningful connections between brands and consumers.
This episode dives deep into the necessity of adapting to the ever-changing digital ecosystem, particularly as AI technologies continue to gain traction. Sherry sheds light on the effectiveness of contextual advertising, revealing how it stands apart from traditional behavioral targeting by offering real-time relevance while prioritizing consumer privacy. As brands and agencies grapple with the challenges of understanding and implementing contextual solutions, this conversation offers invaluable insights into the importance of a diversified advertising strategy.
Listeners will gain advertising insights that highlight the need for brands to evolve their marketing strategies in a landscape increasingly dominated by technology. Sherry emphasizes the critical role of education in bridging the knowledge gap about contextual advertising, making this episode a must-listen for anyone interested in the future of marketing and advertising innovations.
As the episode wraps up, aspiring digital advertising professionals will be treated to sage marketing advice from Sherry, who stresses the significance of continuous learning and maintaining a long-term perspective when building successful media partnerships. Whether you are an entrepreneur, a marketer, or simply someone curious about the intersection of technology and advertising, this episode of the Below The Fold Podcast is packed with expert interviews in marketing that you won’t want to miss.
Discover the secrets behind brand development, brand awareness, and the latest digital marketing strategies that can elevate your marketing game. Tune in now and explore how to leverage the power of contextual advertising to create impactful brand campaigns that resonate with consumers in today’s fast-paced digital world. Don't miss out on this opportunity to stay ahead of the curve in the ever-evolving landscape of digital marketing and advertising!
Watch the Full Episode and Follow us on Social Media! ↓
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Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioning whether it adequately prepares future generations for a world increasingly dominated by technology.
As the conversation unfolds, they highlight the urgent need for individuals to acquire new skills to navigate the rapidly evolving digital economy. The Below The Fold Podcast dives deep into the critical importance of personal branding, especially for job seekers striving to stand out in a competitive landscape. Will Snow shares invaluable insights on how confidence and the ability to showcase unique skills can trump traditional resumes, providing listeners with actionable marketing strategies to elevate their personal brands.
Listeners will find themselves captivated by discussions on the delicate balance between utopia and dystopia in our technologically advanced world. How will adaptability and regulation shape our future? Will we thrive in a world filled with opportunities, or will we falter under the weight of technological advancements? These pressing questions are tackled head-on, encouraging listeners to embrace change and remain optimistic.
The Below The Fold Podcast serves as a beacon for entrepreneurs and marketing enthusiasts alike, offering expert interviews that delve into the intersection of marketing and technology. With insights on digital marketing trends, brand development, and the ever-evolving landscape of social media marketing, this episode is a treasure trove for anyone looking to enhance their advertising strategies.
Join us for an enlightening discussion that blends practical marketing advice with futuristic visions of our society. Whether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the role of AI in our lives, this episode is packed with the knowledge you need to stay ahead of the curve. Tune in to the Below The Fold Podcast and discover how to harness the power of AI and personal branding to carve your path in this dynamic world.
Watch the Full Episode and Follow us on Social Media! ↓
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