Afleveringen
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AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you.
To thrive, brands need to go back to basics: clarity of purpose, specificity of positioning, and a digital footprint a machine can trust. For SMEs, this is a rare and genuine levelling of the field moment.
In the latest episode of Beside Ourselves, we had the pleasure of speaking with Christian Lazopoulos, Chief Strategy and Innovation Officer at Brave, a marketing communications and digital technology group based in Athens.
Please send us your questions in the comments or via email to [email protected].
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Giles and Theo sit down with Aris Vrakas, CEO of Rankbee, to unpack how AI has quietly rewritten the rules of search, why your SEO strategy may be leaving you invisible to an entirely new kind of buyer, and what you can realistically do about it right now.
Whether you're a marketer, a business owner, or just someone wondering why your web traffic feels a bit off lately, this one will make you look at your homepage very differently.
Questions or comments? Please use the comments or email [email protected].
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Zijn er afleveringen die ontbreken?
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Giles and Theo stop talking about AI in theory and get specific: which models they actually use, which ones they've quietly abandoned, and the apps that have genuinely earned a place in their daily workflows.
Plus, why Giles still starts every piece of writing with a fountain pen and paper — and why that's not as eccentric as it sounds.
Honest, practical, and a little opinionated — as it should be.
Please email us your questions or feedback at [email protected].
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In recent weeks, we've seen a surge in anxiety surrounding AI, from explosive software vulnerabilities to public backlash against tech leaders.
Can we shift the narrative? Instead of rushing headfirst into adoption, we need to slow down and engage in more meaningful conversations. It's time to address concerns, clarify misconceptions, and promote responsible deployment.
Please email us your questions or feedback at [email protected].
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In this episode, we break down Anthropic’s survey of 81,000 users to explore global attitudes on AI: our hopes, fears and assessment of where things stand.
While a third of the workforce sees massive productivity gains, 20% feel the tech falls short, highlighting a critical need for better user education and intuitive implementation.
By comparing global attitudes, we discuss how to build a workplace culture that treats AI as a powerful cognitive augment rather than a mental crutch.
Read the survey here:
https://www.anthropic.com/features/81k-interviews
Please email us your questions or feedback at [email protected].
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In this episode, Giles and Theo dive into the shifting landscape of business AI. Moving past the "pilot phase," they discuss why large enterprises and SMEs alike are finding off-the-shelf AI solutions too generic.
The conversation explores the trade-offs between bespoke development and platform-based tools, the rise of "vibe coding," and how SMEs can leverage their agility to outmanoeuvre "super-tanker" enterprises.
The article that inspired today's topic:
https://www.cognizant.com/us/en/insights/insights-blog/bridge-to-ai-value-will-be-built-not-bought
Please email us your questions or feedback at [email protected].
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In this episode, Theo and Giles discuss the implications of AI for the workplace, particularly the potential for increased workloads and burnout.
They share personal experiences with burnout, explore the dual nature of AI as both a potential tool for empowerment and a source of exhaustion, and emphasise the importance of leadership in managing AI integration.
The conversation concludes with strategies for leaders to support their teams in adapting to AI technologies while ensuring a healthy work-life balance.
Please email us your questions or feedback at [email protected].
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In this episode, Theo and Giles discuss the complexities of AI adoption and the critical role of regulation in ensuring user safety while fostering innovation.
They explore the balance between safety and velocity, the fragmented landscape of AI regulation, and the importance of data transparency and consent. The conversation also delves into the challenges of liability in AI systems and the potential for industry self-regulation.
Please email us your questions or feedback at [email protected].
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In this episode of Beside Ourselves, Giles and Theo discuss the rapid proliferation of AI features across various applications and the implications for user experience.
They explore the confusion caused by the AI feature frenzy, the cognitive load imposed on users, and the importance of data security in AI integration.
The conversation also delves into the comparison trap created by leading AI tools like ChatGPT and the need for thoughtful design in AI user interfaces. As they wrap up, they reflect on the future of AI in user experience design and the exciting possibilities ahead.
For all project enquiries or questions, please email us at [email protected].
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In this episode, we discuss the potential for AI to create a 'killer app' for businesses.
We explore various perspectives on what this app might look like, the importance of compliance and efficiency, and how AI could transform business models and the nature of work.
The conversation emphasises the gradual adoption of AI and the need for businesses to recognise its potential benefits, while also reflecting on past technological innovations that have shaped the business landscape.
For all project enquiries or questions, please email us at [email protected].
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In this episode of Beside Ourselves, we discuss the challenges business leaders face in translating AI strategies into actionable value.
We focus on the importance of focusing on business problems rather than technology, the need for long-term strategic thinking, and the role of team empowerment and knowledge sharing in successful AI implementation. The conversation also highlights the importance of prioritising AI projects based on customer outcomes and fostering cross-functional collaboration to drive value.
For all project enquiries or questions, please email us at [email protected].
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In this episode, we discuss the intersection of AI adoption and sustainability, with a focus on the environmental impact of AI technologies. We explore the challenges and opportunities for small and medium enterprises (SMEs) in balancing AI implementation with sustainability goals.
The conversation highlights the importance of selecting the right AI providers, understanding energy consumption, and optimising AI usage to minimise environmental footprints. As always, we provide actionable advice to help businesses navigate these challenges effectively.
Please email us your questions or feedback at [email protected].
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In this episode, we discuss the implications of AI adoption in business, focusing on job security, the importance of context across roles, and the evolving nature of career paths.
We explore how AI can impact both junior and senior professionals, the role of mentorship, and the effective use of AI in work processes. The conversation emphasises the need for adaptability and the potential for AI to enhance productivity while also raising concerns about job displacement.
Questions or feedback? Please leave a comment or email us at [email protected].
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Theo, Giles and Rutger discuss the current landscape of AI adoption in business, addressing concerns about the sustainability of AI investments, the importance of careful vendor selection, and the cultural challenges organisations face in integrating AI technologies.
We explore the gap between AI innovation and adoption, practical implementation steps, and the implications of AI for marketing and SEO. The conversation emphasises the need for businesses to be both thoughtful and bold in their approach to AI.
Questions or feedback? Please leave a comment or email us at [email protected].
