Afleveringen
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Jeremy and Julie, Owners of Desert Devil CrossFit, share how systemizing processes like onboarding and member touchpoints have transformed their gym. Learn how theyâve improved retention, fostered a supportive culture, and empowered members to thrive.
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đ New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.đ For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. đđ For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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The key to great coaching isnât perfectionâitâs connection. In this episode of Behind the Knowledge, CrossFit coach Pat Oyston reveals how this lesson transformed his journey from overcoming depression to becoming a full-time coach.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, weâre here to help you grow. đïž
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0:00 - Struggling to Articulate Coaching Cues
1:03 - Pat Oyston
2:06 - Starting as a Swim Coach at 15 Years Old
5:12 - College Swimming, Injury, and Switching Careers
9:07 - A High School Coach's Life-Changing Impact
14:14 - The Challenges of Recovery After a Knee Injury
17:04 - Discovering CrossFit and Finding Purpose Again
23:35 - Lessons Learned from a Mismanaged Coaching Internship
24:48 - Joining a Supportive Gym Community at Rawson Creek
27:50 - Jason Ackermanâs Mentorship and Building Confidence
32:05 - Taking the CrossFit Level 2 and Learning to âGo Slow to Go Fastâ
36:05 - Leaving a Management Role to Pursue Full-Time Coaching
39:15 - Making Coaching About the Athletes
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Zijn er afleveringen die ontbreken?
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Elie Zeitlin of CrossFit Coney Island shares how mastering delegation transformed his gym and life. Learn how he empowered his team, optimized operations, and built a thriving community in Brooklyn.
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đ Looking to BOOST REVENUE at your CrossFit Affiliate?
CLICK HERE to Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
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0:00 Intro
1:42 The Power of Delegating
7:00 Managing Growth in a Small Space
10:50 The First Task Elie Delegated
15:04 Creating the Perfect Day
19:32 Taking Extended Time Away from the Gym
26:39 Overcoming the Challenges of Delegation
32:48 Feedback That Builds a Strong Team
37:12 Keeping Politics Out of the Gym
41:06 Redefining Success as a Gym Owner
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In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with veteran coach Stephane Rochet to discuss his journey from collegiate strength coaching to becoming a key figure in CrossFit's growth. Stephane shares insights on building trust with athletes, learning from legends like Coach Bergener, and why CrossFit remains the gold standard for fitness. This episode is a must-listen for coaches and athletes looking to master the fundamentals and create lasting impact.--
With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, weâre here to help you grow.
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0:00 - Introduction
3:52 - Stephane's Coaching Journey Begins
4:51 - First Coaching Role at UCLA
7:16 - Firehose of Learning as a New Coach
8:11 - Teaching Athletes: Fake It Till You Make It
9:27 - Discovering Coach Bergener and Olympic Lifting
14:08 - Keeping Coaching Simple Yet Effective
19:45 - First Exposure to CrossFit
22:46 - From Coaching to Police Work
24:11 - Bringing CrossFit to Police Training
25:07 - Head Strength Coach at USD
27:42 - Implementing CrossFit Principles for Athletes
35:23 - Building Trust and Culture with Athletes
38:19 - The Role of Trust in Affiliate Coaching
41:12 - Changes in CrossFit From Then to Now
48:40 - Mastering the Basics as a Coach
53:34 - Stefanâs Hopes for CrossFitâs Future
56:46 - CrossFit Gyms as Beacons of Health and Community
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Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth.--
đ Looking to BOOST REVENUE at your CrossFit Affiliate?
Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
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đ CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
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đ» Learn more about Push Press Gym Software
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0:00 â Introduction
1:30 â The Journey From 30 to 130 Members
3:45 â Simplifying Gym Operations: The Key to Success
6:10 â Downsizing to Grow: Why Less is More
8:25 â Creating an Exceptional Class Experience
12:00 â Prioritizing Retention Over Expansion
15:20 â The Power of Community and Connection
18:40 â Streamlining Offerings for Member Success
22:10 â The Importance of Consistency in Coaching
25:30 â Empowering Your Team for Better Outcomes
30:00 â Lessons Learned From Mentorship and Growth
33:15 â The Role of Retention in Long-Term Gym Success
36:50 â Tanyaâs âKeep Goingâ Philosophy
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In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with Burgener Strength Coach Cody Looney. Cody shares his journey from coaching kidsâ soccer to becoming a CrossFit Affiliate Owner, military veteran, and weightlifting educator. He dives into the art of teaching Olympic lifts in CrossFit gyms, the importance of meeting athletes where they are, and how Burgener Strength is shaping the next generation of Coaches and athletes.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, weâre here to help you grow. Are you ready to be more awesome?
Click HERE to get started.
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FREE WORLD-CLASS COACH EVALUATION
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0:00 Introduction
1:00 Codyâs First Coaching Experience
3:00 From Military Service to Fitness Coaching
6:00 Discovering CrossFit and the Olympic Lifts
9:00 Lessons from Burgener Strength
12:00 Teaching Olympic Lifts in CrossFit Gyms
16:00 Building a Culture of Coaching Excellence
20:00 Balancing Beginners and Advanced Lifters
25:00 Challenges and Solutions in Weightlifting Programs
30:00 The Impact of Team and Athlete Development
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Jason Fernandez and Jason Ackerman sit down with Steph Grams from CrossFit Kaneohe to discuss her inspiring journey from gym member to thriving Affiliate Owner. Steph opens up about the challenges of buying a failing gym, navigating leadership, and building a close-knit community while staying true to her vision. Don't miss this episode full of valuable lessons on resilience and leadership.
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đ Looking to BOOST REVENUE at your CrossFit Affiliate?
CLICK HERE to Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
--
đ CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
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đ» CLICK HERE to learn more about Push Press Gym Software
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0:00 Introduction
1:10 Steph Grams - CrossFit Kaneohe
2:48 From Member to Owner
5:04 Challenges of Buying a Failing Gym
8:14 Facing Fears as a Business Owner
11:03 Competitors and Staying the Course
14:01 Leveraging Gym Software
17:27 Building a Strong Coaching Team
20:24 Transitioning to Gym Mayor Role
26:00 CrossFit for Families and Kids
30:08 Preparing for the Level 4 Exam
34:24 Running a Gym in Hawaii
36:43 Staying True to Your Vision
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In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with CrossFit OG and Seminar Staff veteran Mike Giardina. Mike shares his journey from the military to becoming a coach at CrossFit Atlanta, a Flowmaster on CrossFit Seminar Staff, and now a leader in CrossFitâs health initiatives. He dives into the importance of simplicity in coaching, the power of affiliate communities, and how the CrossFit Medical Society is bridging the gap between fitness and healthcare.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, weâre here to help you grow. Are you ready to be more awesome?
CLICK HERE to get started.
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Download the FREE WORLD-CLASS COACH EVALUATION--
0:00 - Introduction
1:00 - Mike Giardina
3:03 - Early Days of CrossFit Coaching and Community
5:21 - First CrossFit Workout Experience
7:03 - Joining CrossFit Atlanta and Coaching Beginnings
10:22 - Becoming Seminar Staff: From Intern to Leader
14:46 - The Journey of Coaching Development
19:04 - Coaching New Athletes: Patience and Simplicity
22:43 - The Power of Simplicity in Coaching Cues
27:03 - Transitioning to Leadership in Coaching Education
34:07 - CrossFit Medical Society and Health Initiatives
37:28 - Tracking Health Markers: The Next Level of Fitness
40:49 - Connecting Health, Coaching, and Community
43:02 - Where to Learn More About CrossFit Medical Society
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Randy and Chausse Lauer, owners of 3-46 Grit CrossFit, share their journey of overcoming personal and professional challenges. Chausse opens up about surviving a stroke and how it reshaped her approach to resilience, leadership, and community building. Together, they reflect on their strategies for budgeting, streamlining operations, and creating a thriving gym while staying deeply connected to their CrossFit community.
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Looking to boost revenue at your CrossFit Affiliate?CLICK HERE Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
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CLICK HERE to learn more about Affiliate University
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CLICK HERE to learn more about Push Press Gym Software
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0:00 - Intro
0:31 - Meet Randy and Chausse Lauer
4:26 - Transitioning to Full-Time Gym Ownership
6:51 - From Construction to CrossFit
8:19 - What Randy Did Well vs. Where He Struggled
10:52 - The Power of Budgeting
15:17 - Chausseâs Stroke Story
20:25 - Recovery and Resilience
21:35 - Balancing Member Wants with Business Needs
29:16 - Doing Less, Better
32:50 - Building Legacy Through Systems
37:20 - Why the Lauers Stick with Affiliate University
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In this episode of Behind the Knowledge, Nicole Aucoin shares her journey from dietitian to nutrition coaching expert, revealing how coaches can transform lives by addressing the other 23 hours of the day. She dives into actionable strategies for creating sustainable nutrition programs, fostering accountability, and empowering clients to achieve long-term success. A must-watch for coaches ready to elevate their impact and integrate nutrition seamlessly into their gym.
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CLICK HERE TO LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ --CLICK HERE TO GRAB THE FREE WORLD-CLASS COACH EVALUATION
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CLICK HERE TO LEARN MORE ABOUT HSN
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0:00 â Introduction
1:39 â Nicoleâs Journey: From Dietitian to Nutrition Coach
3:48 â Early Coaching Challenges and Lessons Learned6:01 â Personal Story: How Cancer Inspired a Focus on Nutrition
9:25 â Nutrition in CrossFit: Paleo, Zone, and Finding What Works
12:20 â Starting Small: The Key to Sustainable Client Success
22:00 â Lessons from Early Mistakes in Nutrition Coaching
29:04 â How to Find and Empower the Right Nutrition Coach
35:31 â Expanding Healthy Steps Nutrition
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Brad Marshall started his CrossFit gym in a two-car garage and successfully transitioned to taking over an established affiliate. Brad shares the challenges of scaling from a small, intimate community to a thriving commercial space, the importance of building culture, and lessons learned in creating a sustainable business. Tune in to hear how passion and strategic decisions turned a garage gym into a vibrant affiliate with over 80 members.--
Looking to boost revenue at your CrossFit Affiliate?
CLICK HERE to Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
--
CLICK HERE to learn more about Affiliate University
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CLICK HERE to learn more about Push Press Gym Software--
0:00 - Introduction
1:12 - Meet Brad Marshall: The Story Behind Greater Culture CrossFit
3:02 - Garage Beginnings: Building a Gym Community at Home
6:07 - The Garage Gym Setup: Growth, Challenges, and Creative Solutions
7:28 - Taking Over an Affiliate: Navigating the Transition Process
9:56 - Growing Membership: From 30 Members to Over 80 in 7 Months
13:00 - Establishing Culture: The Role of Communication and Connection
19:00 - Rebranding and Renovating: Creating a Fresh Start for Members
22:40 - Pricing Adjustments: Managing Member Expectations and Revenue
29:10 - Programming Changes: Shifting to a New Coaching Philosophy
35:10 - Building a Thriving Culture: Language, Leadership, and Community
39:03 - Reflecting on Growth: Lessons Learned from Garage to Affiliate
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After suffering a life-threatening heart attack, Andy Hendelâs decades of fitness and commitment to CrossFit played a crucial role in his survival and recovery. From his time in the NFL to coaching on CrossFit Seminar Staff, Andyâs resilience and fitness prepared him to overcome the odds. His story is a powerful testament to how a lifestyle of health and movement can save lives.
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CLICK HERE TO LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
--CLICK HERE TO UNLOCK THE FREE WORLD-CLASS COACH EVALUATION--
0:00 - Introduction
0:40 - Meet Andy Hendel
3:00 - The Early Coaching Journey and Lessons Learned
7:10 - Discovering CrossFit and Starting an Affiliate
12:00 - Building CrossFit Charlotte: The Early Days
16:45 - Transitioning from Athlete to Coach
23:00 - The Importance of Lifelong Learning in Coaching
33:00 - The Day Everything Changed: Andyâs Heart Attack Story
39:15 - How Fitness and CrossFit Helped Andy Survive
43:00 - Recovery and Getting Back to the Gym
46:50 - Life Lessons and Advice After a Heart Attack
51:00 - Inspiring Others Through Resilience and Coaching
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Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if itâs the right investment for your Affiliate.
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Looking to boost revenue at your CrossFit Affiliate?Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course--
CLICK HERE to learn more about Affiliate University
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CLICK HERE to learn more about Push Press Gym Software
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CLICK HERE to learn more about Ice Barrel and cold therapy
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This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, building trust, and becoming a leader in the coaching world.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
â â â â https://www.besthouroftheirday.com/theknowledgeâ â â â â
--FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--0:00 - Introduction
0:55 - osh Melendez: Level 4 Coach and Seminar Staff
5:09 - First Coaching Experience: From Athlete to Leader
6:22 - The Impact of the CrossFit Level 1 Certification
8:18 - Becoming a Gym Owner: Transitioning from Coach to Business Leader
9:54 - Deep Dive into Coaching Education and Online Courses
11:02 - Key Takeaways from the CrossFit Level 2 Certification
13:19 - Restructuring Programming and Gaining Athlete Trust
17:02 - Continuous Learning: Online Courses, Certifications, and Mentorship
21:08 - The Road to the CrossFit Level 3 Credential
25:03 - Internship Challenges and Lessons with Seminar Staff
29:10 - Overcoming Feedback and Building Resilience
33:09 - Achieving the CrossFit Level 4 Credential
34:48 - Joining Seminar Staff: The Reward of Persistence
38:18 - Building a Culture of Development with Coaching Staff
42:26 - Final Reflections: The Power of Perseverance and Leading by Example
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Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game youâre playing, and ensure youâre on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set your affiliate up to thrive.
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BOOK A FREE CALL & LEARN HOW TO GROW YOUR AFFILIATE
https://www.besthouroftheirday.com/affiliate-university
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LEARN MORE ABOUT PUSH PRESS GYM SOFTWARE
https://www.pushpress.com
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Jason and Fern dive into the topic of gym rate increases, covering why theyâre essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience.--â CLICK HERE to grab the âRaise Prices Without Pissing Off Your Membersâ Mini-Courseâ --Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university--Learn more about Push Press Gym Softwarehttps://www.pushpress.com
--0:00 - Introduction1:21 - The inevitability of raising rates in business5:02 - Low-ticket versus high-ticket pricing strategies10:14 - Addressing members on grandfathered rates16:02 - Recognizing members who support a rate increase silently18:52 - Keeping up with operating expenses as a reason for rate increases23:22 - Covering costs for staff, systems, and fulfillment25:57 - Why value-added improvements make rate increases logical30:22 - Communication strategies for a smooth rate increase32:56 - Addressing membersâ concerns about increased rates in person34:36 - Ideal lead time for notifying members about rate changes37:11 - Real-life scenario: gym acquisition challenges due to poor finances41:02 - Adapting to uncontrollable external changes in business46:45 - Strategies for handling member feedback on rate increases
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In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ â â â â
https://www.besthouroftheirday.com/theknowledge
â â â â â --
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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0:00 - Introduction
2:00 - Bill Anthes' Journey: From Military to Coaching
7:05 - Learning to Adapt Coaching Styles to Different Athletes
14:25 - Founding Between the Ears: Bridging Mind and Body
19:30 - The Importance of Psychological Tolerance in Fitness
27:45 - Balancing Physical Challenges with Mental Resilience
38:45 - Practical Tips for Coaches to Inspire Mental Toughness
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Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Learn more about CommunityCare from the CrossFit Medical Society
https://www.crossfitmedicalsociety.com/communitycare
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Learn more about Push Press Gym Management Software
www.pushpress.com
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Learn more about ComimunityCare from CrossFit Medical Society
https://www.crossfitmedicalsociety.com/communitycare
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Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances.--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.https://www.besthouroftheirday.com/affiliate-tools--Unlock the Power of Your Fitness Business with PushPresshttps://www.pushpress.com/--Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances.--
0:00 - Introduction
2:00 - Fear of Being âMoney Hungryâ
4:00 - Positive Member Reactions
8:00 - Building Confidence as an Owner
14:00 - Budgeting and Paying Herself
26:00 - Investing in the Gym
32:00 - Advice for Other Affiliate Owners
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In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success.--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
â â â â https://www.besthouroftheirday.com/theknowledgeâ â â â â
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FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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0:00 - Introduction
0:47 - Spencer Nicksâ Journey to Coaching
5:00 - Early Coaching Experiences and Level 2 Certification
15:02 - Transitioning to Holistic Coaching
22:04 - Combining Performance with Personal Development
30:06 - Shifting from Authority to Collaboration
39:05 - Building Trust with Clients Beyond Fitness
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