Afleveringen
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This is the finale of our ICAST 2026 series, where we present highlights from all four interviews we did and add additional context and commentary. Watch/listen to the full interviews for more, and please let us know your feedback on this series! Thanks for watching or listening.
๐ Links & Timestamps๐
1:13 Influencer - Hilary Martin
Full interview ๐ https://www.youtube.com/watch?v=I8QsvEEccTI
8:53 Pro Angler - Josh Bertrand
Full interview ๐ https://www.youtube.com/watch?v=af6mxp1pKTQ
17:16 Brand Owner - John Crews
Full interview ๐ https://www.youtube.com/watch?v=cksKizjjGyQ
24:55 Sales Rep - Carl Carson
Full interview ๐ https://www.youtube.com/watch?v=OlDvl-_SrZc
Sign up for our FREE newsletter ๐ https://bestontour.net
What is ICAST really like behind the scenes? In our new Best On Tour ICAST 2026 video series, we take you inside the biggest event in the fishing industry through the eyes of the people who actually live it. From pro anglers and brand owners to sales reps and influencers, this series pulls back the curtain on what really happens at ICAST, and how the industry actually works!
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing. -
What does a fishing industry sales rep actually do at ICAST?
In this episode of our Best On Tour ICAST series, we sit down with industry veteran Carl Carson to break down the side of ICAST most people never see.
From months of preparation and booth setup to nonstop meetings and relationship-building, Carl shares what it really takes to represent brands and drive business at the biggest trade show in fishing.
We also dive into how ICAST has evolved over the years from catalog sales and surprise product launches to todayโs fast-moving world of social media, influencers, and early releases.
In this episode:
โข What a sales rep actually does at ICAST
โข The insane prep before the show even opens
โข How brands sell products months (or years) in advance
โข Why some reps never even see the show floor
โข Where real business and deals actually happen
โข How social media changed product launches forever
โข The biggest trends shaping the fishing industry
This is just 1 of our interviews for our ICAST 2026 series. Weโre talking to some of the most influential people in fishing to bring you real insight from inside ICAST.
๐ Make sure to SUBSCRIBE so you donโt miss the next episode!
Sign up for our FREE newsletter ๐ https://bestontour.net
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Zijn er afleveringen die ontbreken?
-
What does it actually take to succeed at ICAST as a fishing brand?
In this episode of our Best On Tour ICAST series, we sit down with Missile Baits owner and Elite Series pro John Crews to break down the real business behind one of the biggest trade shows in the fishing industry.
From year-round preparation to last-minute chaos, John shares what it takes to launch new products, build relationships, and turn ICAST into real sales, not just exposure!
We also dive into how fishing brands succeed (or fail) at ICAST, what some companies get wrong, and how the game has evolved with influencers, content, and modern marketing.
If youโve ever wondered how baits actually go from concept to sell-out successโฆ this is an inside look!
In this episode:
โข How much planning really goes into ICAST
โข The stress of launching new products
โข Why some companies fail at trade shows
โข How Missile Baits approaches sales vs marketing
โข The evolution of product launches in the fishing industry
โข Building long-term relationships in the business
โข Advice for anglers trying to break into the industry
This is just 1 of our interviews for our ICAST 2026 series. Weโre talking to some of the most influential people in fishing to bring you real insight from inside ICAST.
๐ Make sure to SUBSCRIBE so you donโt miss the next episode!
Sign up for our FREE newsletter ๐ https://bestontour.net
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Everyone sees ICASTโฆ but not everyone understands what itโs really like.
In this episode of our Best On Tour ICAST series, we sit down with MLF pro Josh Bertrand to break down the reality of ICAST from an anglerโs perspective.
From long days in the booth to nonstop media, sponsor obligations, and after-hours networking, Josh shares what actually goes into being a professional angler at one of the biggest events in the fishing industry.
We also dive into how ICAST has changed over the years, the truth about sponsorship opportunities, and what anglers should (and shouldnโt) expect when they attend.
If youโve ever thought ICAST was just fun and free gearโฆ this one might surprise you.
In this episode:
โข What pro anglers actually do at ICAST
โข The reality behind sponsor obligations
โข Why ICAST is more work than most people think
โข How anglers balance multiple brands
โข The truth about getting sponsors at the show
โข Why the third day of ICAST matters more than you think
โข How social media has changed everything
This is just 1 of our interviews for our ICAST 2026 series. Weโre talking to some of the most influential people in fishing to bring you real insight from inside ICAST.
๐ Make sure to SUBSCRIBE so you donโt miss the next episode!
Sign up for our FREE newsletter ๐ https://bestontour.net
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What is ICAST really like behind the scenes?
In this episode of our Best On Tour ICAST series, we sit down with Hilary Martin to break down what itโs actually like working one of the biggest events in the fishing industry as an influencer.
From balancing sponsor obligations to meeting fans, creating content, and navigating the chaos of the show floor, Hilary shares a real, inside look at ICAST.
We also dive into her journey from attending her first ICAST at just 14 years old to becoming a recognized name in the space, plus how she manages brand relationships, content creation, and everything in between.
In this episode:
โข How Hilary Martin prepares for ICAST
โข What brands expect from influencers at the show
โข Behind-the-scenes of sponsor relationships
โข Balancing content creation vs obligations
โข Growing up in the fishing industry
โข The rise of female anglers in the sport
โข What makes ICAST such a big opportunity
This is just 1 of our interviews for our ICAST 2026 series. Weโre talking to some of the most influential people in fishing to bring you real insight from inside ICAST.
๐ Make sure to SUBSCRIBE so you donโt miss the next episode!
Sign up for our FREE newsletter ๐ https://bestontour.net
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https://www.facebook.com/groups/botinsiders
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๐ Links & Timestamps๐
0:30 Buzz -
The Leash ๐ https://www.tacklewarehouse.com/The_Leash_Outboard_Motor_Tether/descpage-PSRTL.html?from=BOT
4:40 Banter - Michael Neal's #1 Tip For Success
Full video ๐ https://www.youtube.com/watch?v=dvHMtKhuZl4
Facebook post shown ๐ https://www.facebook.com/reel/935596059522591
10:16 Baits - Missile Baits Buzz Wagon
Get some ๐ https://www.missilebaits.store/products/buzz-wagon?bg_ref=MUYPk8OMKF&tid1=bot_youtube
16:20 Business - Behind the scenes of ICAST
24:29 Bonus - 2012 Bassmaster Classic, Red River, Gerald Swindle cuts off stuffed giraffe's foot!!
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing. -
Will this event be a success? Are you going to watch/attend? Leave a comment!
Huge thank you to Brian Bird and World Bass Enterprises for coming on the Best on Tour Breakdown podcast for this interview.
This pay-per-view event could change professional bass fishing forever. Today's guest is risking millions of dollars of his own moneyโฆ in an attempt to completely change what professional bass fishing could become. Weโre talking about a tournament with a bigger payout than the Bassmaster Classic & Major League Fishing's REDCREST combined, x2...
The Champions tournament by World Bass Enterprises is possibly the biggest gamble in bass fishing history.
We're gonna talk about the tournament rules โ because there are rules in this event that we've never seen before.
We're gonna talk about the live stream for folks at home โ why is it pay-per-view?
We're gonna talk about the fan experience โ is it actually worth traveling to attend this event in person?
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing. -
In this bonus episode of the Best on Tour Breakdown podcast, Jason Christie joins us to reveal the strategy and setup he used to win the recent Bassmaster Elite Series event on the Pasquotank River / Albemarle Sound to win his 10th Bassmaster title (putting him in elite company) and another $100,000 towards his career earnings. He swore he'd never buy an urchin, now here he is revealing pro tips on how to rig an urchin / coike style bait!
Jason's signature reel ๐ https://www.tacklewarehouse.com/SPRO_Jason_Christie_Elite_MG_Casting_Reels/descpage-JCELM.html?from=BOT
Sunline Shooter ๐ https://www.tacklewarehouse.com/Sunline_Shooter_Fluorocarbon/descpage-SNSH.html?from=BOT
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๐ Links & Timestamps๐
0:28 Buzz - The Forward Facing Sonar Debate
Mark Daniels Jr video mentioned ๐ https://www.youtube.com/watch?v=t44KfcD1gpc
8:02 Banter - Banks Shaw
Stats graphic shown ๐ https://www.facebook.com/share/p/14hv3MhjfzX/
15:35 Baits - Coike Straight
The bait ๐ https://realdealtackle.com/products/hiedup-coike-straight-elastomer-110-mm?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=bot_breakdown
Video shown ๐ https://www.youtube.com/watch?v=Qj1StYmfRgs
19:55 Business - Contingency programs
Yamaha Power Pay ๐ https://yamahapowerpay.com/
22:42 Bonus - Pat Schlapper's DIY jigs
Do-it Molds ๐ https://store.do-itmolds.com/
Sign up for our FREE newsletter ๐ https://bestontour.net
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing. -
Click here ๐ https://bestontour.net/weather for the worksheet + your free 30-day Bass Forecast PRO membership
We all know that weather is extremely important when it comes to fishing, but there are a ton of misconceptions out there. Do bass "feel" barometric pressure changes? Does the moon phase matter? What does refraction have to do with catching fish? How does all this apply to my specific body of water? We at Best on Tour partnered with Bass Forecast to bring you The Ultimate Weather Guide for Bass Fishing, where you will learn the answers to all these questions and much more!
Mike Mehlmann, CEO of Bass Forecast, joins Jordan on this special "Masterclass" edition of the Best on Tour Breakdown. Follow along as they discuss the 7 keys to weather, how they relate to bass behavior, and how the Bass Forecast app makes it easy to figure out what's going down on the water.
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๐ Links & Timestamps๐
0:25 Buzz - "The Champions" tournament by World Bass Enterprises
More info ๐ https://www.worldbassenterprises.com/
5:13 Banter - Best rod for Coike fishing
The rod ๐ https://realdealtackle.com/products/phenix-m1-casting-rod?variant=43681427685591?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=botbd_ep16
Video shown ๐ https://www.instagram.com/p/DYqKe5YR_kN/
8:33 Baits - Dave Lefebre's $200,000 Chatterbait setup
The bait ๐ https://realdealtackle.com/products/z-man-evergreen-jackhammer-chatterbait?variant=43000408539351?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=botbd_ep16
The trailer ๐ https://realdealtackle.com/products/zoom-uv-ultra-vibe-speed-craw?variant=42999762616535?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=botbd_ep16
(Bass Pro trailer mentioned is discontinued)
Video shown ๐ https://www.tiktok.com/@davelefebre/video/7644542249111440654
13:26 Business - West Marine Files for Chapter 11 Bankruptcy
Article shown ๐ https://boatingindustry.com/breaking-news/2026/05/18/west-marine-files-for-chapter-11-bankruptcy/
16:03 Bonus - Bassfan rankings update
Post shown ๐ https://www.instagram.com/p/DY4fgalRo88/
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing. -
0:22 Buzz - Carter Nutt Wins Pro Circuit on Douglas Lake
3:25 Banter - New Tennessee State Record Largemouth Bass
7:12 Baits - Bassmaster Tuesday Night Live Winning Baits (Mike Iaconelli & Drew Benton)
Berkley Powerbait Maxscent General ๐ https://www.tacklewarehouse.com/Berkley_Powerbait_Maxscent_The_General_Worm/descpage-DMGS.html?from=BOT
Berkley Fusion Wacky Jighead ๐ https://www.tacklewarehouse.com/Berkley_Fusion19_Weighted_Wacky_Head_5pk/descpage-WTW.html?from=BOT
Nories Front Flapper ๐ https://www.tacklewarehouse.com/Nories_Front_Flapper_Curly_Creature_Bait_4_5pk/descpage-NFFC.html?from=BOT
Nories Laterrie ๐ https://www.tacklewarehouse.com/Nories_Latterie_Neko_Rig_Worm_525_8pk_/descpage-NLATSW.html?from=BOT
SPRO Wacky Snack ๐ https://www.tacklewarehouse.com/SPRO_Wacky_Snack_Worm_7pk/descpage-SSNS.html?from=BOT
13:26 Business - New Sunglasses from Gamakatsu
Learn more ๐ https://gamakatsu.com/gspecx?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep15
16:03 Bonus - New Coike Models Available Now
Kyu Coike (9mm) ๐ https://realdealtackle.com/products/hiedup-kyu-coike?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=bot_youtube_ep15
Coike Fish Elastomer M (17mm) ๐ https://realdealtackle.com/products/hiedup-coike-fish-elastomer-m-1?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=bot_youtube_ep15
Coike Straight (110mm) ๐ https://realdealtackle.com/products/hiedup-coike-straight-elastomer-110-mm?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=bot_youtube_ep15
Blog shown ๐ https://bestontour.net/blog/new-coike-models-out-now/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep15
Sign up for our FREE newsletter ๐ https://bestontour.net/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep15 -
The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
1:09 Buzz - Tuesday Night Live Pairings
Blog shown ๐ https://bestontour.net/blog/bassmaster-tuesday-night-live-teams-officially-announced-after-fan-voting/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_14
11:58 Banter - Jason Christie & Drew Cook
Video shown ๐ https://www.youtube.com/watch?v=2EMvuSLmt0E
15:52 Baits - What baits will play in Bassmaster Tuesday Night Live?
20:31 Business - The business behind Bassmaster Tuesday Night Live
Post shown ๐ https://bestontour.net/blog/bassmaster-tuesday-night-live-2026-announcement/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_14
26:28 Bonus - Mark Zona & Dave Mercer fishing together?
Video shown ๐ https://www.youtube.com/watch?v=QVVMBSgfBjw
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In this bonus episode of the Best on Tour Breakdown, Jason Christie joins us to reveal the strategy and setup he used to win the recent Bassmaster Elite Series event on the Tennessee-Tombigbee Waterway to win his 9th Bassmaster title and another $100,000 towards his career earnings.
The winning gear:
Booyah Covert Single Colorado Spinnerbait ๐ https://www.tacklewarehouse.com/Booyah_Covert_Single_Colorado_Spinnerbaits/descpage-BCSCSB.html?from=BOT
Covert Heat Map (spinnerbait selection tool) ๐ https://www.tacklewarehouse.com/bass-fishing/gear-guides/booyah-covert-series-spinnerbait-heat-map-for-bass-fishing.html?from=BOT
YUM Covert Trailer ๐ https://www.tacklewarehouse.com/Yum_Covert_Trailer/descpage-YCTT.html?from=BOT
SPRO Jason Christie Elite MG Casting Reel ๐ https://www.tacklewarehouse.com/SPRO_Jason_Christie_Elite_MG_Casting_Reels/descpage-JCELM.html?from=BOT
Falcon Cara Casting Rod ๐ https://www.tacklewarehouse.com/Falcon_Cara_Casting_Rods/descpage-FCNC.html?from=BOT
Sunline Shooter Fluoro ๐
https://www.tacklewarehouse.com/Sunline_Shooter_Fluorocarbon/descpage-SNSH.html?from=BOT
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
1:02 Buzz
Banks Shaw wins another one
Article shown ๐ https://majorleaguefishing.com/pro-circuit/shaw-comes-from-behind-for-another-tennessee-river-win/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_13
5:43 Banter
These are the top 10 bass anglers in the world
Post shown ๐ https://www.instagram.com/p/DVhB7udjtjT
BassFan World Rankings ๐ https://www.in-fisherman.com/bassfan/world-rankings/542043/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_13
10:52 Baits
Dylan Nutt's Bassmaster Classic winning bait: Berkley Lab Series Minnow
Reel shown ๐ https://www.facebook.com/share/r/1JuJZxT4kv/
18:48 Business
Dylan Nutt denied sponsorship by Abu Garcia 9yrs ago
Post shown ๐ https://www.instagram.com/p/DWIMTtBlMOs
22:43 Bonus
KVD returns to competitive fishing?
Article shown ๐ https://usangling.org/kvd-to-play-dual-role-for-usa-at-world-championship/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_13
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In this bonus episode of the Best on Tour Breakdown, Mark Zona & Dave Mercer join me to discuss the reality that comes with being a Bassmaster Classic winner. We go into some of the behind the scenes questions that many people often wonder about: How many media interviews is he getting hit with right now, and how much more money is he about to make beyond the $300,000 prize?
Sign up for our FREE newsletter ๐ https://bestontour.net/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=zonamercerclassic
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
1:10 Buzz
The new $3M World Bass Enterprises tournament
More info ๐ https://worldbassenterprises.com/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_12
9:52 Banter
Guy pulls his lower unit from bottom of frozen lake
Post shown ๐ https://www.instagram.com/reels/DTLY-Kyka9N/
15:15 Baits
Top 5 Jig Trailers (LureLens)
LureLens channel ๐ https://www.youtube.com/@TheLureLens?sub_confirmation=1
22:40 Business
Randy Blaukat: Are Fishing Seminars Dead?
Post shown ๐ https://www.facebook.com/story.php?story_fbid=1434200288098665&id=100045261228676
28:08 Bonus
Texas angler catches 13+lb bass THREE TIMES!
Article shown ๐ https://www.wired2fish.com/news/texas-angler-catches-the-same-bass-weighing-over-13-pounds-a-third-time/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_12
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Enter the giveaway ๐ https://bestontour.net/11-2/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=bot_breakdown&utm_content=ep_11
The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
2:14 Buzz
Kevin & Dylan Riney: Arkansas Legacy Lunker Interview
Watch the FULL interview here ๐ https://www.youtube.com/watch?v=TSqOHuc-ScQ
10:30 Banter
Is social media more influential than tournaments when it comes to lure sales?
FB post shown ๐ https://www.facebook.com/share/p/17XdnBTvFX
16:46 Baits
LureLens REVEAL! Check out the channel ๐ https://www.youtube.com/@TheLureLens?sub_confirmation=1
20:16 Business
The finances of tournament fishing...
23:50 Bonus
Belle Kusske: Lake Biwa trip with Masayuki Matsushita (thanks to Kenta Kimura)
Belle's socials:
https://www.instagram.com/bellekusske
https://www.instagram.com/gooseriverapparel
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
1:12 Buzz
Rick Clunn's return to competitive bass fishing, this time in the NPFL!
FW article mentioned ๐ https://thefishingwire.com/rick-clunn-bass-blaster-interview-bass-fishing-legend-insists-i-never-retired-before-npfl-return-at-age-80/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=best_on_tour_breakdown&utm_content=ep_10
3:23 Banter
Which PBs should count vs which ones should not...
FB post shown ๐ https://www.facebook.com/share/p/1KNsNGCCvr/
7:28 Baits
Vintage Bagley crankbaits, Wiggle Warts, collecting, and more.
Check out Bagley's new baits ๐ https://www.tacklewarehouse.com/catpage-BAGLY.html?from=BOT
14:16 Business
The rise and fall of the Googan Squad from an industry perspective.
Shop Googan baits ๐ https://www.tacklewarehouse.com/catpage-GOOGANSQUAD.html?from=BOT
IG post mentioned ๐ https://www.instagram.com/reel/DSk32aCElyv/
22:56 Bonus:
Back deck forward facing sonar setups.
IG video shown ๐ https://www.instagram.com/reel/DS1P7XUE69U/
Shop BeatDown mounts ๐ https://www.tacklewarehouse.com/catpage-BEATDOUTDOO.html?from=BOT
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The Best on Tour Breakdown is the behind the scenes briefing on the buzz, banter, baits, and business of bass fishing.
The 5 B's in this episode:
0:54 Buzz
Drew Gill is the youngest MLF angler to hit $1,000,000 in earnings
Article mentioned ๐ https://majorleaguefishing.com/bass-pro-tour/gill-sets-the-bar-as-mlfs-youngest-bass-fishing-millionaire/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=best_on_tour_breakdown&utm_content=ep9
5:44 Banter
The "illegal" bait in question ๐ https://youtu.be/wlWt_uOivfY
9:53 Baits
Bill Lewis Big Gizz ๐ https://realdealtackle.com/products/bill-lewis-big-gizz?sca_ref=10514177.lonIbY6kZ5hdLE&sca_source=bot_youtube
14:40 Business
Golf vs fishing (Justin Rackley AKA Lake Fork Guy clip from BTL) ๐ https://youtu.be/giNNlpr1GyU?t=1605
22:52 Bonus:
Bass catches world record bass in Bass Lake (USA Today FTW article) ๐ https://ftw.usatoday.com/story/sports/outdoors/2025/12/16/fishing-boy-catches-world-record-bass-in-bass-lake/87788339007/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=best_on_tour_breakdown&utm_content=ep9
Sign up for our FREE newsletter ๐ https://bestontour.net/?utm_source=best_on_tour&utm_medium=youtube&utm_campaign=best_on_tour_breakdown&utm_content=ep9
Follow Best on Tour:
https://www.facebook.com/BestOnTourBass
https://www.facebook.com/groups/botinsiders
https://www.instagram.com/bestontourbass
https://www.tiktok.com/@bestontourbass - Laat meer zien
