Afleveringen
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In this episode of Beyond the Pump, we break down the concept of value engineering and how it applies to building an irresistible coaching offer. From our own experiences in education and business, we explore the difference between simply selling a service and crafting an offer that truly resonates with clients.
What You’ll Learn:
-Why most coaches are selling the process instead of the outcome—and how to fix it
-How to create an offer that feels like a no-brainer for potential clients
-The importance of clarity, value, and urgency in your sales conversations
-How to avoid overloading clients with unnecessary details that hurt conversions
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
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In this episode of Beyond The Pump, Steve and Andrew sit down with Mike Millner, an expert in email marketing, to discuss how fitness and nutrition coaches can leverage email marketing to scale their business, generate leads, and increase conversions—without relying solely on social media.
Mike shares his journey from personal trainer to multiple seven-figure business owner, how he’s used email to sell over $10 million in coaching services, and why email marketing is the most underutilized tool in the industry.
What You’ll Learn in This Episode:
-Why email marketing is MORE powerful than social media
-The key to writing emails that engage and convert
-How to start from scratch and build consistency
-The most important email metrics and how to track success
Enjoy!
Mike Millner Instagram: https://www.instagram.com/coach_mike_millner/
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
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Zijn er afleveringen die ontbreken?
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In this episode of Beyond the Pump, we're wrapping up our Profit Per Acquisition (PPA) series with the most crucial factor: Client Lifetime Value (LTV). Understanding how much a client spends with you over their journey can make or break your coaching business.
What you’ll learn:
-Why LTV is the highest leverage number in your business
-The two ways to increase your LTV instantly
-How to reduce churn and retain clients longer
-The hidden trap of programmatic churn (and how to avoid it)
-Why good coaching = good business
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we're breaking down the second critical piece of the Profit Per Acquisition (PPA) formula—Cost to Fulfill. After covering Cost to Acquire in the last episode, we’re now diving into the true cost of delivering your services and why ignoring this number can be the silent killer of your coaching business.
What You'll Learn in This Episode:
-The difference between cost to acquire and cost to fulfill
-How to calculate your monthly cost to fulfill per client
-The hidden expenses most coaches forget to track
- Why understanding this number is essential for scaling your business
-How to avoid common financial pitfalls that leave you stuck in the rat race
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we’re diving deep into cost to acquire—one of the most overlooked yet crucial numbers in your business. Knowing your true acquisition cost isn’t just about ad spend—it includes everything from CRM costs to your own time, and if you're not tracking it properly, you might be unknowingly losing money with every new client.
What You’ll Learn:
-Why your customer acquisition cost (CAC) is more than just ad spend
-The hidden expenses that could be eating your profits
-How to factor in your own time and team costs into acquisition
-Why a high CAC isn’t always bad—if you know your lifetime value
This is Part 2 of our 4-Part Profit Per Acquisition Series, so if you’re serious about growing your business the right way, make sure you subscribe and catch every episode!
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
If you’re struggling to manage leads, keep clients engaged, or scale your coaching business, a CRM (Customer Relationship Manager) might be the missing piece. In this episode, we break down the role of CRMs in your fitness or nutrition business—why they matter, how to use them effectively, and when to start implementing them.
We cover:
-The real reason most coaches plateau in client acquisition
-How to track and follow up with leads for higher conversions
-The simple automations that keep clients engaged without losing the personal touch
-How to avoid common CRM mistakes that cost you time & money
-When to transition from spreadsheets to a full CRM system
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
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If you can measure it, you can manage it! In this episode of Beyond the Pump, we dive into the critical role of nutrient assessments in coaching. Whether you’re a fitness coach or nutrition expert, understanding what your clients eat and how it impacts their body composition, energy levels, and overall performance is key to delivering real results.
Here’s what you’ll learn:
-Why tracking isn’t just about macros—how micros and lifestyle factors play a role
-How to use chronometer, MyFitnessPal, and other tools effectively
-The biggest mistakes coaches make when assessing nutrition (and how to avoid them)
-How to turn data into better coaching decisions for your client
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Struggling to make your marketing actually work? You’re not alone. In this episode of Beyond the Pump, we dive deep into marketing psychology—the science behind why people buy and how you can use it to increase conversions.
We’ll break down five key psychological principles that top fitness and nutrition coaches use to influence decisions and drive sales. From social proof to loss aversion, these tactics can make your content, offers, and messaging more compelling than ever.
Here’s what you’ll learn:
-The secret behind why people buy (even when they don’t need to)
-How to leverage social proof to build instant credibility
-The power of scarcity and loss aversion to drive action
-Why commitment bias keeps clients coming back for more
-How to craft irresistible offers that feel like a no-brainer
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we dive into a real-world business case study to uncover why some companies go from thriving to barely surviving. Steve breaks down the Profit Per Acquisition (PPA) Model, a simple yet powerful way to track and improve business performance. If you want to build a sustainable, profitable coaching business, this episode is for you!
Here’s what you’ll learn:
-The 3 key metrics every business owner must track
-Why many fitness businesses scale too fast and end up losing money
-How to identify hidden problems in your revenue and retention
-The simple formula to increase profit per client
If you’re feeling stuck or seeing a decline in your business, don’t miss this one!
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we’re breaking down scholarship and challenge frameworks. Whether you’re relying too much on discounts, running challenges that no longer convert, or struggling to keep clients engaged, we’ll show you how to fix it.
Here’s what you’ll learn:
-Why overusing scholarships and challenges can actually hurt your business
-The right way to structure discounts (without losing trust or revenue)
-How to create an effective marketing plan that actually drives sales
-Key business metrics to track so you always know what to focus on
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Struggling to generate leads without spending hours in the DMs? We’ve got you covered! In this episode of Beyond the Pump, we break down the AOM—Automated Outbound Method—a powerful system designed to help fitness coaches grow their audience and start meaningful client conversations without the burnout.
Here’s what you’ll learn:
-How to automate follower growth and engagement on Instagram & Facebook
-The smart way to start conversations without sounding desperate
-Why organic content isn’t enough (and how to make it go further)
-Time-saving tactics that free you up to actually coach clients
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
How do you know if your coaching is actually working? In this episode, we dive deep into biofeedback—the key to understanding whether your clients are making progress or just spinning their wheels.
From energy levels, recovery, and digestion to stress, sleep, and hydration, we break down the SHREDS model and how to spot the early warning signs before your clients plateau or burn out.
What you’ll learn:
-The biggest mistake trainers make when tracking client progress
-How biofeedback can predict success before results show up
-The right (and wrong) way to measure progress beyond the scale
-Why obsessing over small details could be sabotaging your gains
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we tackle one of the biggest questions for fitness and nutrition coaches: How do you stand out in 2025? With over 100,000 personal trainers in the U.S. alone, competition is fierce. But it’s not just about marketing and sales—it’s about mastering the art and science of coaching.
From building a standout brand to honing essential coaching skills, we break down the four pillars of success every coach needs:
-Assessment: Why knowing what to measure (and when) sets the foundation.
-Program Design: Crafting results-driven plans that prioritize efficiency and adaptation.
-Coaching Psychology: Building trust and accountability for long-term success.
-Ethical Business Building: Creating a career that’s sustainable, impactful, and profitable.
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Sugar is often painted as the villain of nutrition, but is it really that simple? In this episode of Beyond the Pump, we tackle the myths, science, and controversies surrounding sugar. From understanding why sugar is addictive and its impact on your body to exploring its role in performance and health, we break it all down.
What You’ll Learn:
-Why sugar alternatives might be worse than you think.
-How sugar affects your body differently based on your goals (health vs. performance).
-The role of carbohydrates in energy, metabolism, and muscle building.
-Practical tips to manage cravings and incorporate sugar without overindulging.
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode, we’re diving deep into one of the biggest challenges personal trainers and fitness coaches face: converting leads into sales conversations. It’s not just about marketing and grabbing attention—it’s about mastering the art of meaningful connection and solving your clients’ real problems.
What You’ll Learn:
-Why focusing solely on marketing might not be your biggest opportunity.
-How to uncover the micro problems that lead to your clients' transformation.
-The psychological shifts coaches need to embrace sales as a service, not a chore.
-How to build trust and value in conversations that naturally lead to sales.
-Actionable strategies to bridge the gap from DMs to impactful consultations.
-Enjoy the episode and don’t forget to subscribe, like, and comment with your thoughts or questions!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Keeping clients longer doesn’t just improve retention—it transforms your entire business. In this episode, we dive into practical strategies for fitness professionals to elevate client retention, reduce churn, and boost revenue. Discover how creating fun, engaging experiences and mastering the basics can set you apart. From the importance of clear communication and trust-building to balancing simplicity with innovation, this episode is packed with actionable advice for trainers and coaches looking to scale their businesses while delivering unmatched value to their clients.
What You’ll Learn:
-Why retention is more profitable than constant client acquisition
-The power of meeting clients where they are
-Common coaching mistakes that drive clients away
-How simplicity and mastery of fundamentals create exceptional results
-Communication frameworks to align client expectations with outcomes
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode, we dive deep into the essentials of program design for fitness enthusiasts and coaches as we head into 2025. From balancing effort and recovery to aligning training programs with client goals, we break down the art and science of creating effective fitness plans.
What You’ll Learn:
-The importance of assessments to avoid "guesswork" in fitness programming.
-How to balance strength training and cardiovascular exercise for optimal results.
-The four critical questions every coach and client should ask to achieve fitness goals.
-How to address limiting factors like recovery capacity and mismatched expectations.
-Why communication and collaboration are key to retaining clients and delivering results.
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode, we dive deep into the essential balance between innovation and refinement for businesses in 2025. We explore how businesses can strategically adapt to rapid changes, like the rise of AI, while maintaining core values and delivering exceptional results. From discussing the pitfalls of following trends blindly to the importance of authentic connections and value-driven service, this conversation is packed with actionable insights for entrepreneurs, health and fitness coaches, and innovators alike.
What You’ll Learn:
-When and how to prioritize innovation in your business.
-Why authentic connections outweigh flashy marketing.
-The evolution of high-ticket coaching in today’s market.
-How to create sustainable value for clients while scaling your business.
-Lessons from industries like tech, fitness, and entertainment on staying relevant.
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
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Instagram: @officialbeyondthepump
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In 2025, coaching isn’t getting easier—it’s getting more competitive. In this episode, we break down actionable strategies for standing out, marketing, building trust, and guiding potential clients through the 5 stages of awareness: from not even knowing they have a problem to seeing you as the solution they’ve been searching for. This conversation dives deep into storytelling, connection, and the pitfalls coaches must avoid when engaging with their audience.
What You’ll Learn:
-The 5 stages of awareness and how to move people through them
-Why storytelling is your most valuable tool as a coach in 2025
-The importance of consistency in messaging and content creation
-Common mistakes to avoid when trying to connect with potential clients
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode, we dive into the motivation vs. discipline debate and why relying solely on motivation might be holding you back. We share actionable strategies to help clients build sustainable habits, avoid the pitfalls of consumer-driven motivation, and ultimately achieve long-term success.
What You’ll Learn:
-Why motivation alone isn’t enough for lasting change
-The critical role of discipline and consistency in achieving goals
-How to ask the right questions to guide your clients toward action
-Insights into the psychology of motivation and reward systems
-Tactical strategies to help clients build habits that stick
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ - Laat meer zien
