Afleveringen

  • Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!

    If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

    To listen to the audio version of the show, check out: https://apple.co/4dehfr6

    Show Notes:
    0:00 - Intro
    00:35 - Brand Cheat Code
    12:56 - Personal Brand/Creator Cheat Code
    24:52 - The vision for Marketing Examined
    28:01 - The playbook behind Marketing Examined
    40:19 - The challenges facing Marketing Examined
    51:25 - Biggest takeaways from the episode

    Tools/Creators/Brands Mentioned in the Episode:
    • Dupe: https://www.instagram.com/dupe_com/
    • Poorboy Coffee: https://www.instagram.com/poorboy.coffee/
    • Mid-Day Squares: https://www.instagram.com/middaysquares/
    • Represent: https://www.instagram.com/represent/
    • Puresport: https://www.instagram.com/puresport/
    • Tracksmith: https://www.youtube.com/@tracksmithrunning/featured
    • Marko: https://www.youtube.com/@MARKOOOOOOOOO
    • JT Barnett: https://www.youtube.com/@jtbarnett.
    • Marcus Milione: https://www.youtube.com/@marcusmilione1/featured

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    Follow Alex:
    • Twitter/X: https://x.com/alexgarcia_atx
    • Instagram: https://www.instagram.com/alexgarcia_atx/
    • YouTube: https://www.youtube.com/@AlexGarciaBuilds
    • Marketing Examined: https://www.marketingexamined.com

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (creator newsletter): https://blueprint.game
    • WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

  • This is episode 042 of Kallaway's Blueprint Series.

    What is Kallaway's Blueprint?

    Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.

    The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.


    In this episode, Kallaway breaks down:

    Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 steps

    If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.

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    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • X: https://x.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

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  • This is episode 041 of Kallaway's Blueprint Series.

    What is Kallaway's Blueprint?

    Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.

    The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.


    In this episode, Kallaway breaks down:

    Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right now

    If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.

    -----------------------

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • X: https://x.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

  • Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and more

    If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches

    To listen to the audio version of the show, check out: https://apple.co/4dehfr6

    Tools/Creators Mentioned:
    • Cleo Abram: https://www.youtube.com/@CleoAbram

    Show Notes:
    0:00 - Tiff’s Background Story
    05:09 - Tiff’s Journey to Full-Time Creator
    13:25 - Structuring Brand Deals
    20:29 - Inside Look at B2B Brand Deals
    23:31 - Breaking into the B2B Creator Space
    28:23 - Taekoff Deep Dive
    35:27 - Marketing and Growing Taekoff
    43:33 - Tiff on Building her Team
    50:40 - Content Strategy Deep Dive
    58:27 - AI Tools Discussion

    ----------

    Follow Tiffany:
    • Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ
    • Instagram: https://www.instagram.com/tiffintech/
    • YouTube: https://www.youtube.com/@TiffInTech
    • Taekoff: https://www.taekoff.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

  • This is episode 040 of Kallaway's Blueprint Series.

    What is Kallaway's Blueprint?

    Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.

    The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.

    Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.

    How does Kallaway's Blueprint differ from normal podcast episodes?

    Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworksBlueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guest


    In this episode, Kallaway breaks down:

    Week 40 metrics and Month 10 strategy updateSatellite accounts: an emerging trend from brands on socialWhen to hop on new social media platforms?2 mindset hacks for creators

    Tools/Creators mentioned in this episode:

    Oren John (@orenmeetsworld)Maxim (@bymaximise)JT Barnett (@jtbarnett)

    If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.

    -----------------------

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • X: https://x.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

  • Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more

    If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches

    To watch the video version of the show: https://youtu.be/PwgrHR51D8s?si=quVJF4RRLCTnWMf5


    Tools/Creators Mentioned:
    • MyMind (idea capture system) - https://bit.ly/kallawaymymind
    • McKay Wrigley - https://twitter.com/mckaywrigley
    • Thunder Keck - https://www.tiktok.com/@thunder_keck


    Show Notes:
    0:00 - Riley’s Background Story
    05:47 - The value of being Content Creator
    16:49 - Riley’s Workflow and Team
    21:59 - Riley’s Content Strategy
    28:30 - Monetization Discussion
    41:35 - The Community-Product Model
    46:31 - Launching a Community
    53:19 - Rethinking “Community Building”
    1:03:40 - Paid Communities
    1:14:57 - Capturing Value as a Creator
    1:20:56 - Mining Your Community for Content
    1:25:10 - Alternative Monetization Channels
    1:32:26 - Testing Content Formats
    1:42:03 - Niching Down?

    ----------

    Follow Riley:
    • Tiktok: https://www.tiktok.com/@rileybrown.ai
    • Instagram: https://www.instagram.com/realrileybrown/
    • Twitter: https://twitter.com/rileybrown_ai


    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

  • Episode 019: Kallaway sits down with Jordan Mix (Partner at Late Checkout) to power of paid communities, the future of content, advice for building a community, the LCA flywheel, Boring Marketing, a marketplace for #2 operators, Dowithin, and more

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    I call it wknds as an ode to "nights & weekends," the time when the obsessed build advantages.

    To listen to the audio version of the show, check out https://wknds.fm

    Show Notes:
    0:00 - Jordan’s Background Story
    06:53 - Late Checkout Breakdown
    14:47 - Audience - Community - Product
    28:00 - Skool and Paid Communities
    35:12 - Paywalling Content
    38:24 - Advice for Building a Community
    43:58 - LCA and Community-Powered Products
    51:42- Boring Marketing and Service as a Software
    1:01:13 - Authenticity
    1:04:04 - Dowithin

    ----------

    Follow Jordan:
    • Twitter: https://twitter.com/jrdnmix
    • Dowithin (newsletter): https://dowithin.beehiiv.com

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 018: Kallaway sits down with Oren John ( @orenmeetsworld ) to explore becoming the Internet's Creative Director, why building an audience will change your life, creator monetization, building Valuable, Oren's content playbook, physical vs digital products, the future of commerce, the importance of names, and more

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    I call it wknds as an ode to "nights & weekends," the time when the obsessed build advantages.

    To listen to the audio version of the show, check out https://wknds.fm

    Show Notes:
    0:00 - Oren’s Background Story
    05:17 - Oren’s Content Strategy
    10:35 - Depth vs Breadth Discussion
    15:12 - Building an audience will change your life
    19:00 - Monetizing your Audience
    26:12 - Brand Building 101
    32:02- Content-First Brands
    37:11 - Physical vs Digital Products
    42:21 - Edge of the Internet
    47:44 - The future of commerce
    53:51 - The importance of naming
    1:00:10 - World building through content

    ----------

    Follow Oren:
    • Instagram: https://www.instagram.com/orenmeetsworld
    • Tiktok: https://www.tiktok.com/@orenmeetsworld
    • YouTube: https://www.youtube.com/@oremmeetsworld
    • Twitter: https://twitter.com/orenmeetsworld
    • Hyper (newsletter): https://hyperstudios.us

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 017: Kallaway details the future of the wknds podcast.

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    To listen to the audio version of the show, check out https://wknds.fm

    Show Notes:
    0:00 - Where are we going from here

    ----------

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • YouTube: https://www.youtube.com/@wkndstv

  • Episode 016: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore the latest social trends, creators making $5K/day on Tiktok, Roberto's current social strategy, the evolution of brand deals, brand building, the great online game, dad life, the mkbhd x ridge partnership, and more.

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    To listen to the audio version of the show, check out https://wknds.fm

    Show Notes:
    0:00 - Intro
    01:56 - Leveraging Trends on Social
    13:03 - Roberto’s Current Social Strategy
    20:38 - Discussing Brand Deals
    25:06 - Brand Building
    41:21 - The Great Online Game
    45:57 - Dad Life
    50:40 - The MKBHD and Ridge Partnership

    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 015: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore OpenAI's new launch of Sora, if OpenAI has won the AI race, why LLMs have gotten less useful, the AI hardware race, Kallaway's creator success equation, speed vs weird, and more

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    PS - We know that Kallaway's video is laggy in this episode. There was an issue we didn't catch until post recording. It should be fixed moved forward!

    To listen to the audio version of the show, check out https://wknds.fm

    Show Notes:
    0:00 - Intro
    5:02 - OpenAI launches Sora
    11:07 - Has OpenAI won the AI race?
    14:43 - Have LLM’s gotten less useful?
    23:15 - AI Hardware Race
    32:15 - Creator Success Equation
    47:08 - Content Creation: Speed vs Weird

    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 014: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore second channel strategy, the "creator funnel", the attribution of fandom, YouTube predictions, Hormozi's Skool investment, and the billion dollar solopreneur

    If you're a maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm for builders in the trenches.

    Show Notes:
    0:00 - Intro
    3:21 - Second Channels
    13:27 - The “Creator Funnel”
    19:19 - The Attribution of Fandom
    35:16 - Kallaway’s Youtube Prediction
    48:43 - Alex Hormozi and Skool
    1:07:28 - The Billion Dollar Solopreneur
    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://blueprint.game

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 013: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore courses, buildalongs, apple vision pro conspiracy theories, communities, live consulting, gary vee, infinite money glitches, livestreaming, and more

    If you're a maker, creator, or entrepreneur, we think you'll like wknds. It's designed to be a live creative brainstorm for builders in the trenches.

    Show Notes:
    0:00 - Episode 13: Big Numbers
    2:02 - Thoughts on Apple Vision Pro
    9:58 - Content Options after Vision Pro
    20:20 - AVP Conspiracy Theory
    27:59 - Build Alongs
    38:20 - Advertising for Courses
    43:54 - How to Handle Content on Community?
    55:50 - Live Consulting
    59:56 - Gary Vee's Era
    1:04:48 - What is the Best Format for the Podcast?
    1:07:19 - The Newsletters & the Infinite Money Glitch
    1:16:43 - Make it Fun - Not a Chore
    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 012: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore our dream content studios, creation process with the apple vision pro, playing unfair games, becoming a tastemaker, tiktok vs youtube, the golden era of news, shredding the veil, and more

    If you're a maker, creator, or entrepreneur, we think you'll like wknds. It's designed to be a live creative brainstorm for builders in the trenches.

    Show Notes:
    0:00 - Intro
    0:56 - Episode's special 12
    6:48 - The dream studio
    15:09 - Creation process with Apple VP
    25:38 - How to play the Unfair games
    31:47 - Being the taste-maker for brands
    43:49 - PSA!
    49:37 - TikTok competing with YouTube
    1:05:10 - Golden era of news creators
    1:12:25 - Thought leader in content creation
    1:19:04 - Shredding the veil
    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 011.5: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) host the first ever live podcast with dual Vision Pros using the spatial Facetime feature. It's a special episode. Make sure to watch some of the video here: https://youtu.be/uZ2yDhYYtwo

    If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm.

    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 011: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) chop it up with Zach Pogrob, a fellow artist, creator, entrepreneur, and world builder creating a world around obsession.

    During the conversation, we chat about the social media shift, the artist/athlete/entrepreneur framework, what fuels Zach, distractions, obsession years, motivations, labels, and more.

    If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm with fellow builders in the trenches.

    Show Notes:
    0:00 - Intro
    0:53 - Roberto's 11 classics
    2:08 - Social media generational shift
    9:46 - Artist, athlete, entrepreneur
    15:45 - Finding your thing
    21:22 - What fuels Zach, and how can it be directed?
    29:19 - Distractions/Monetizations
    38:09 - Self-development people
    41:17 - Strategizing is pointless if not executed.
    47:41 - Starting from scratch
    50:58 - The obsessed self
    57:06 - The sensitivity to what excites you
    1:00:20 - Don't label yourself
    1:04:42 - Courses
    1:15:05 - What is Zach working towards?
    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow Zach:
    • Instagram: https://www.instagram.com/zachpogrob
    • Twitter: https://www.twitter.com/zachpogrob
    • YouTube: https://www.youtube.com/zach_pogrob

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 010: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore why YouTubers are quitting in bunches, Sam Sulek, Instagram giveaways, finding your passion, building a movement, buildalongs, and more!

    If you're a builder, maker, creator, or entrepreneur, wknds is for you. It's designed to be a live creative brainstorm.

    Show Notes:
    0:00 - Intro
    1:00 - The Number 10
    1:51 - YouTubers are Quitting!
    12:17 - Sam Sulek's Raw Footage Style
    19:55 - Instagram Giveaways
    30:28 - AVD/Giveaways Strategy
    35:44 - Choosing Strategies
    46:39 - The Flow of Content Creation
    52:20 - Find Your Passion!
    57:33 - Tech Evolution
    1:12:16 - Building a Movement
    1:17:45 - What Is Your Brand?
    1:19:46 - Kallaway's Buildalongs
    1:33:15 - The Most Value Filled Episode
    ----------

    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • YouTube: https://www.youtube.com/@wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv

  • Episode 009: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore quality vs quantity, aspirational role models, where to put effort, personal brand, obsession years, the Apple Vision Pro, and more!

    If you're a builder, maker, creator, or entrepreneur, wknds is for you. It'll feel like a live brainstorm with your favorite creators.

    Show Notes:
    0:00 - Intro
    0:43 - The goal: Episode 21
    2:06 - Overthinking or Strategizing
    8:43 - People you want to model after
    17:12 - Where to put the effort?
    23:04 - Quantity over Quality is wrong
    27:46 - What's your niche?
    35:12 - The universal stamp
    44:50 - Apple Vision Pro
    50:55 - VR Marketing Technology
    1:02:03 - The real business world
    1:05:31 - Zach Pogrob "Obsession"
    1:17:21 - Less proof creators
    1:24:57 - Mail Q&A
    ----------
    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv
    • YouTube: https://www.youtube.com/@wkndstv
    • Twitter: https://twitter.com/wkndstv

  • Episode 008: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore if followers matter, youtube vs other channels, building trust, the Instagram ecosystem, building for the dream day, belief in self and more.

    If you're a builder, maker, creator, or entrepreneur, wknds is for you. It'll feel like a live brainstorm with your favorite creators.

    Show Notes:
    0:00 - Roberto's lucky number 8
    0:30 - If followers don't matter, what does?
    07:42 - Short form is the cocaine of content
    13:43 - YouTube is the NBA
    22:00 - How do we plan on monetizing
    26:24 - Building trust through long form
    31:46 - Instagram ecosystem
    35:10 - You've got to love the process
    43:50 - What's the first step to get to dream day
    50:11 - Figure out the loop
    52:10 - Highest quality brand deals
    57:25 - Build a magnet that attracts the right person in
    1:02:57 - Creating a series
    1:04:41 - We were an outlier
    1:09:02 - Belief in self and belief in strategy
    1:13:42 - Kallaway's newsletter
    1:17:49 - The burnouts
    1:21:55 - Being a creator is not being free
    1:28:21 - The Blueprint
    1:30:53 - Creator Q&A
    ----------
    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
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    • YouTube: https://www.youtube.com/@wkndstv
    • Twitter: https://twitter.com/wkndstv

  • Episode 007: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore native repackaging, the emerging differences across social platforms, volume vs effort in content, followers vs engagement, parker walbeck sells full-time filmmaker, tezza barton, peter mckinnon and polar pro, mailtime Q&A, and more

    If you're a builder, maker, founder, or entrepreneur, wknds is for you. It'll feel like a creative brainstorm with your favorite creators.

    Show Notes:
    0:00 - Intro
    1:05 - Syncing: 7th episode, How we feeling?
    1:40 - The approach to native repackaging of content between different platforms
    3:40 - Subculture of each platform and the algorithm
    8:15 - What attracts different demographics to each platform?
    11:00 - What are the different platforms and what are their rankings for creators to grow on?
    16:40 - Focusing on one platform and trying to grow on that, is it worth it?
    20:00 - High volume low effort vs High effort low volume content
    31:50 - How instagram is pushing content onto the algorithm
    37:03 - Low followers more engagement vs High followers less engagement
    41:25 - FullTime Filmmaker: Parker Walbeck and Landon by the way
    43:43 - OG YouTubers selling their businesses to up and comers
    46:32 - The Tezza Barton playbook to build a successful brand
    52:12 - Questions that Roberto and Kane get a lot, and how they can make product to answer them all
    1:01:00 - What is something you can plug every video without making it look like an ad?
    1:02:15 - 1 off creator x brand collars like Peter McKinnon and Polar Pro, are the worth it? Why not build your own line?
    1:09:53 - How Roberto can build his app like Tezza built her brand and close the gap in the revenue difference
    1:15:32 - How much monthly income do you need to build what you truly want?
    1:23:31 - Mail QnA
    1:45:20 - Holiday plans
    ----------
    Follow Roberto:
    • Instagram: https://www.instagram.com/rpnickson
    • Tiktok: https://www.tiktok.com/@rpnickson
    • YouTube: https://www.youtube.com/@rpnickson
    • Twitter: https://twitter.com/rpnickson
    • The Signal (newsletter): https://rpn.beehiiv.com/

    Follow Kallaway:
    • Instagram: https://www.instagram.com/kanekallaway
    • Tiktok: https://www.tiktok.com/@kanekallaway
    • YouTube: https://www.youtube.com/@kallaway
    • Twitter: https://twitter.com/kanekallaway
    • Blueprint (newsletter): https://www.espressoletter.com

    Follow wknds:
    • Instagram: https://www.instagram.com/wkndstv
    • Tiktok: https://www.tiktok.com/@wknds.tv
    • YouTube: https://www.youtube.com/@wkndstv
    • Twitter: https://twitter.com/wkndstv