Afleveringen
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Thereâs nothing more discouraging than pouring your heart into a book⊠only to watch sales stall or never take off at all. But before you assume your book is the problem, letâs take a closer look.
Because chances are, itâs not your writing. Itâs your marketing.
In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.
You'll learn what to look for, what to tweak, and how to breathe new life into your sales.
Whether your sales have stalled or you just want to make sure youâre set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.
Evaluate your low sales with the Five-step Book Sales AuditStep 1: Cover Check
Is your cover genre-appropriate and professional? If it doesnât look like a bestseller, people wonât buy.
Step 2: Book Description & Hook
Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.
Step 3: Pricing Strategy
Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.
Step 4: Audience Targeting
Do you know who your ideal reader is? What they are looking for? What they respond to?
Step 5: Visibility & Discoverability
Are your keywords, categories, and descriptions optimized for searchability?
Other Things to Keep In MindSales fluctuate and thatâs perfectly normal. If your sales go down a bit, itâs a great time to reassess and make some changes or adjustments.How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing. Stick with it and give it time. Marketing your book is a long game. Itâs not something that happens overnight. Stick with it and have a long term vision - donât just focus around the release date.
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Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, youâll find theyâre playing a different game entirely.
In this episode, weâre breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, itâs not just about being good at Instagram).
Youâll learn:
Why showing up (even when you donât feel like it) matters more than you thinkHow to actually connect with your ideal readersThe power of partnerships (and how to start one even if youâre new)Why talking less about your book might help you sell moreAnd how one small mindset shift could unlock long-term resultsReady to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week.
Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83
Free Download: Book Marketing Blueprint
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Zijn er afleveringen die ontbreken?
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Feeling overwhelmed by all the marketing platforms out there?
Youâre not alone. Many authors burn out trying to be everywhere at onceâbut the ones who thrive know exactly where to focus their efforts.
In this episode, weâll break down how to choose the right platforms for your book marketing based on what actually works for you.
You'll learn how to:
Cut through the noise and focus on what truly moves the needleChoose platforms that fit your strengths (and ditch the ones that drain you)Align your marketing strategy with your long-term goalsIf youâve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need.
Tune in now and download Pick Your Platform to map out your ideal marketing strategy!
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Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.
LINKS
Stand Out Social Media for Authors
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A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?
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Mary O'Donohue, Strategic Media Coach and Author
The Author Circle
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If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.
LinksTry The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
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Another frequent question I get from new authors leading up to their new book release is: âWhat should my expectations be?â Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.
Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:
The Book Marketing BlueprintWhat Authors Can Post Before They PublishThe Ultimate Newsletter Checklist50 Content Ideas for WritersYou can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
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I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.
LINKS
The Author Circle
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Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.
LinksStand Out Social Media for Authors
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Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.
LinksStand Out Social Media for Authors
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Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.
LinksBook Marketing Blueprint
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Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
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Weâve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?
LinksâHow Authors Can Promote a Book Through Newslettersâ
âHow to Grow an Author Newsletterâ
âThree Things Authors Need to Start Their Newsletterâ
âNewsletter Vs Blog Subscribers - Whatâs the Difference?â
âHow Authors Can Start Their Newsletterâ
âAre You Making One of These 3 Book Marketing Mistakes?â
âA Simplified Approach to Newsletters for Authorsâ
Newsletter Starter Kit
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A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.
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You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?
LinksThe Author Circle
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If youâre sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.
LinksStand Out Social Media for Authors
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If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.
LinksHilary Rushfordâs 3 podcast episode book publishing story
The Author Circle
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One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
the first two steps to start marketing your book knowing your unique strategyget your marketing foundation set
LinksBook Marketing Starter Kit
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A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.
LinksBook Marketing Blueprint
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If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.
The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key.You need a plan that is always leading them to the next step.Repeat old posts for new followers and for those who may have missed them.Join The Author Circle
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