Afleveringen
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Getting a bank loan for your pet business doesn't have to feel like solving a mystery! ๐ฐ
In this episode, Candace brings in Jacqueline Pait, a specialized lender from Live Oak Bank who works with pet care businesses nationwide.
Unlike traditional banks that might put your pet business in the wrong "box," Jacqueline reveals what REALLY happens behind those imposing bank doors and how to position yourself for funding success.
You'll discover:
๐ต The crucial differences between SBA loans and conventional financing (and why one might give you much better terms for your situation)
๐ต The documentation and preparation you need before even stepping into a bank
๐ต Why your personal credit history matters (but isn't the only factor banks consider!)
๐ต How industry-specific lenders can be game-changers for your pet business's financial future
๐ต Current pet industry lending trends showing a return to acquisitions and expansions in 2025
๐ต Why "good debt" that generates more revenue is a smart business strategy
Whether you're a startup dreaming big, an established business ready to expand, or considering acquiring another location, this episode strips away the mystery of financing and gives you a clear roadmap to funding your pet business vision.
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Candace welcomes a retail LEGEND on this episode of the Pet Boss Podcast! ๐
Bob Negen of WhizBang! Retail Training has decades of experience helping thousands of retailers succeed. Today, he's sharing the exact formula for not just surviving but THRIVING (and growing your business strength!) when customers seem scarce.
Here's some of what you'll learn in this episode:
๐ The four P's mindset framework that will change how you respond to business challenges
๐ Why focusing obsessively on sales numbers can sabotage your emotional well-being (and what to keep an eye on instead)
๐ How to make the most of every customer interaction when traffic is down
๐ The "Piña Colada Principle" for creating irresistible reasons for customers to visit your store
๐ Why responding to stress with action always beats sitting in worry
๐ How to approach vendor relationships during challenging times to create win-win partnerships
๐ The key difference maker between retailers who will grow stronger through challenges versus those who won't make it
Whether you're worrying about tariff impacts, changing consumer behaviors, or anything that feels a little rocky at the moment, this episode delivers a mindset reset and practical action steps to help your pet business weather any storm.
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Zijn er afleveringen die ontbreken?
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What’s a business plan, and do you need one?!
No matter what stage of business you’re in, if you don’t have a concrete business plan mapped out, let’s get to work! ๐ช
Candace recently got back into business planning mode to secure funding for her newest venture– Dante & Dory’s, a pet retail destination opening soon in Galesburg, IL!
This podcast series, Behind Closed Doors: Building a Pet Destination, takes you behind the scenes of EVERY step of Candace’s journey. In this update, she’s spilling the tea on how she crafted a 20 page business plan to wow the banks and get REAL about what her business goals are.
You’ll hear more about:
โ๏ธ Candace’s secret AI weapon that helped her both dig deep to create her business plan AND do it a lot faster than she did 20 years ago
โ๏ธ Why it's a better idea to go to the bank with a business plan rather than some notes on a napkin
โ๏ธ Details on the sections you should include in your business plan, like financial projections, for example (and what these look like in Candace's plan!)
โ๏ธ How Candace is already building a customer list and buzz WITHOUT having her branding finalized
โ๏ธ How Candace is prepping her Dante & Dory's team before their doors are even open
โ๏ธ And so much more!
Whether you're just starting out, planning to expand, or considering a business refresh, you'll want to take notes from this one! Your business plan will serve as the foundational document for all your future business decisions.
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Ever wonder how successful pet stores manage all those loyalty programs and manufacturer deals without completely losing their minds?
This episode will show you how! Astro Loyalty offers a tech solution that's transforming this process for retailers and getting better and stronger with each passing year!
Candace sat down to chat with Kat Carbonaro, Marketing Director at Astro Loyalty, and got a full insider's look at the platform that's helping independent pet retailers compete with the big boxes (and generating over $1.5 BILLION in sales in 2024 alone! Yes, you read that right! ๐คฏ)
In this episode, you'll hear more about:
๐พ Why Candace is 100% making Astro Loyalty one of her first commitments for her new store Dante and Dory's
๐พ The shocking amount of time pet retailers waste managing paper coupons and loyalty programs manually (Kat has direct experience with 2 AM nights doing this!)
๐พ How the Share the Love Adoption Program is creating incredible customer acquisition opportunities for retailers while also supporting new pet parents
๐พ Game-changing marketing automation features that bring customers back through your door without you lifting a finger
๐พ Real success stories from retailers who are using Astro Loyalty to create memorable experiences and build lasting customer relationships
If you are on the fence about using Astro Loyalty, you WON'T be after hearing this (and the good thing is, it's crazily affordable, especially given the ROI!) Listen in to learn MORE about this tool if you're already using it, and exactly what you're missing if you're not.
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Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out...
That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself!
And now?
She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. ๐ช
Karissa's story and the way she runs her business will leave your jaw on the floor in the BEST ways! She unapologetically offers (and charges for!) PREMIUM services, and she has built a swoon-worthy company culture!
In this episode, you'll hear more about:
๐ถ The shocking way Karissa launched D'Tails after her old boss left her and her coworkers high and dry
๐ถ How she rebuilt from scratch after the previous owner ripped out everything (even the baseboards and floor tiles!)
๐ถ Why her salon charges $90+ when competitors charge much less... and why her clients happily pay it
๐ถ Her brilliant client consultation process that keeps her books filled year-round
๐ถ Why she has a waitlist of groomers who want to work for her
๐ถ The reason Karissa attends nearly one trade show EVERY MONTH
๐ถ How being involved in the Pet Boss community helped fuel her incredible growth
Whether you're a groomer looking to raise your prices or any pet professional wanting to understand the power of positioning your business for premium clients, this episode is definitely for you!
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Who's escaping to sunny Orlando in a few weeks?! โ๏ธ
Yup, the pet industry's biggest party is just around the corner, and Candace and the team can't wait to hang with you at Global Pet Expo 2025 (March 26-28!)
This episode is dedicated to all things Global! From making the most of your experience to where to find CANDACE'S BIRTHDAY PARTY on the show floor! ๐ฅณ
You'll learn:
๐พ Why going to a pet industry trade show is a MUST for your growth and inspiration
๐พ Where to find the Pet Boss Nation team at the show (hint: mimosas are involved!)
๐พ How to prepare strategically instead of wandering aimlessly among 1,000+ exhibitors
๐พ The truth about trade show expenses from both retailer and vendor perspectives
๐พ Candace's personal story of something that happened to her at a trade show and how to avoid it
๐พ Smart strategies for bringing your team to maximize the investment, and why Candace is bringing her new management team for Dante and Dory's
๐พ AND MORE!
Are you a Global Pet Expo veteran? Or a newbie? Either way, you'll want to listen to this episode to make the most of it or plan for a trade show to come in your future!
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The Pet Boss Podcast's first-ever live virtual audience recording?! Yes, please!
In this milestone celebration of 100,000 downloads, Candace brought together a room full of passionate pet professionals to reflect on our latest podcast series, "Fall in Love with Your Pet Business." Retailers, groomers, pet sitters, daycare owners... there was a whole mix of pet business owners in the room to participate and rekindle their spark with their business!
In this fun, special episode, you'll hear:
๐๏ธHow to identify and nurture your business's unique "love language"
๐๏ธReal, vulnerable conversations about money mindset and financial habits that need changing
๐๏ธPowerful mindset shifts from pet pros who have overcome real-life challenges
๐๏ธOur real-time celebrations of both small and significant wins from our live audience
๐๏ธOur $100 cash prize giveaways to two lucky live attendees!
Whether 2024 left your business relationship on thin ice or stronger than ever, this episode is a heartfelt reminder that you're not alone in your entrepreneurial journey. ๐ซถ
Download the free companion guide at Learn.PetBoss.com/Love and join Candace and her live studio audience for an unforgettable podcast session of connection, reflection, and renewed passion for your pet business!
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Are you ready for the AI revolution?
Spoiler: IT'S HERE!
The reality is if you're ignoring AI completely, you can get really behind in a world that is changing FAST.
In this episode of the Pet Boss Podcast, special guest and Pet Boss team member, Jolanta Smulski, breaks down how artificial intelligence is transforming the pet industry and why business owners can't afford to ignore this technology any more!
You'll learn:
๐คHow AI can help you save time and money on marketing, content creation, and business operations in your pet business.
๐ค Which tools to use! These are Jolanta's top suggestions for pet pros.
๐คMore about ethical considerations, data privacy, and transparency when using AI in your pet business.
๐คVery practical ways to start implementing AI in your pet business today, and so much more!
Whether you're AI-curious or AI-anxious, this episode will get you more excited about its potential and more confident to use it if you're not already! Jolanta is the go-to guru on this topic, so if you've been feeling behind in the AI race, she's about to get you all caught up!
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Ready for the comeback of the YEAR?!
We're talking about Candace's comeback to the pet industry RETAIL WORLD!
Yup, but this isn't just another pet store opening– it's SO much more, and we have all the juicy details ready to share!
In this brand new monthly series, Candace will be dropping episode updates to take you behind the scenes of her building a dreamy pet destination from the ground UP.
You're going to peek behind the curtain to watch an experienced Pet Boss truly bring a vision to life while hearing about every step it took to get there in REAL time.
In this first episode, Candace spills the treats on:
๐พThe serendipitous series of events that led Candace back to retail (was this a meant-to-be moment?!)
๐พ Why she's dreaming bigger than just a basic pet store-- think coworking spaces, grooming education, and Instagram-worthy photo ops.
๐พ The real talk about taking risks and seizing opportunities, even when others think you're "intense" or "overwhelming."
๐พ Her smart moves in bringing in a standout team to help her manage this big Pet Boss vision.
๐พ The adorable and FUN name of this new business venture and why it's a PERFECT fit!
This is just the beginning, and whether you're just starting your own pet business or you've been at it for years, we promise you will learn so much along the way while you take this journey with Candace. Buckle up and let the comeback commence!
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Happy LOVE month! ๐
This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business!
Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:
Episode 1 on February 2: What's Your Business's Love Language?
Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction.
Episode 2 on February 3: Your Money Love Story
Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line.
Episode 3 on February 4: Your Marketing Love Story
Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective.
Episode 4 on February 5: Your Mindset Love Story
Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential.
Episode 5 on February 6: Your Business's Love Story
This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how.
Download your FREE BONUS CONTENT! ๐
Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes:
๐ A business love language assessment
๐ Guided exercises for each episode
๐ Action steps to implement right away
๐ Access to our live celebration Zoom event!
A LIVE CELEBRATION EVENT?!
Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast!
Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads!
Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link!
View Episode 165 Transcript
Show Notes
Join Us Online
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Read our Blog -
Happy LOVE month! ๐
This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business!
Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:
Episode 1 on February 2: What's Your Business's Love Language?
Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction.
Episode 2 on February 3: Your Money Love Story
Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line.
Episode 3 on February 4: Your Marketing Love Story
Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective.
Episode 4 on February 5: Your Mindset Love Story
Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential.
Episode 5 on February 6: Your Business's Love Story
This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how.
Download your FREE BONUS CONTENT! ๐
Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes:
๐ A business love language assessment
๐ Guided exercises for each episode
๐ Action steps to implement right away
๐ Access to our live celebration Zoom event!
A LIVE CELEBRATION EVENT?!
Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast!
Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads!
Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link!
View Episode 165 Transcript
Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog -
Happy LOVE month! ๐
This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business!
Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:
Episode 1 on February 2: What's Your Business's Love Language?
Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction.
Episode 2 on February 3: Your Money Love Story
Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line.
Episode 3 on February 4: Your Marketing Love Story
Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective.
Episode 4 on February 5: Your Mindset Love Story
Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential.
Episode 5 on February 6: Your Business's Love Story
This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how.
Download your FREE BONUS CONTENT! ๐
Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes:
๐ A business love language assessment
๐ Guided exercises for each episode
๐ Action steps to implement right away
๐ Access to our live celebration Zoom event!
A LIVE CELEBRATION EVENT?!
Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast!
Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads!
Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link!
View Episode 165 Transcript
Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog -
Happy LOVE month! ๐
This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business!
Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:
Episode 1 on February 2: What's Your Business's Love Language?
Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction.
Episode 2 on February 3: Your Money Love Story
Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line.
Episode 3 on February 4: Your Marketing Love Story
Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective.
Episode 4 on February 5: Your Mindset Love Story
Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential.
Episode 5 on February 6: Your Business's Love Story
This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how.
Download your FREE BONUS CONTENT! ๐
Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes:
๐ A business love language assessment
๐ Guided exercises for each episode
๐ Action steps to implement right away
๐ Access to our live celebration Zoom event!
A LIVE CELEBRATION EVENT?!
Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast!
Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads!
Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link!
View Episode 165 Transcript
Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog -
Happy LOVE month! ๐
This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business!
Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:
Episode 1 on February 2: What's Your Business's Love Language?
Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs for maximum success and satisfaction.
Episode 2 on February 3: Your Money Love Story
Turn your (maybe shaky) relationship with money into a beautiful romance! Learn how to stop ghosting your finances and start building a lasting, loving relationship with your business's bottom line.
Episode 3 on February 4: Your Marketing Love Story
Marketing can feel like a bad blind date... will it work? Will it not? Will your audience like it? Start seeing it as the perfect match for your business growth! We'll show you how to make marketing fun, authentic, AND effective.
Episode 4 on February 5: Your Mindset Love Story
Time to break up with limiting beliefs! Learn how to overcome mindset blocks and fall head over heels for your true Pet Boss potential.
Episode 5 on February 6: Your Business's Love Story
This is where you and your business ride off into the sunset with a healthy foundational relationship to build from. The work doesn't stop once you fall in love, but you can keep the romance alive from here, and we'll tell you exactly how.
Download your FREE BONUS CONTENT! ๐
Yup, we love you, our loyal podcast listener, SO much that we created a companion workbook to follow along with the series! Your download includes:
๐ A business love language assessment
๐ Guided exercises for each episode
๐ Action steps to implement right away
๐ Access to our live celebration Zoom event!
A LIVE CELEBRATION EVENT?!
Yup, another way for us to show love to our listeners after we officially hit 100,000 downloads of the Pet Boss Podcast!
Join us later this month for a special live recording where we'll connect with other loyal Pet Boss Podcast listeners, answer questions live, AND give away $100 cash prizes to celebrate 100,000 podcast downloads!
Ready to fall back in love with your pet business? Sign up now at Learn.PetBoss.com/Love to get your free guide and Zoom link!
View Episode 165 Transcript
Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog -
Want to see how far a "watch me do this" attitude can take you?
When everyone told Pet Boss Nation University member Alina McCue that she should go for her idea of opening a pet retail store in Missoula, Montana, she took action– even without a business background.
Now, as the owner of Toiffer Pet Outfitter, she's transformed her passion for sustainability and pets into a thriving two-location business!
In this episode, she joins Candace for an inspiring conversation about overcoming self-doubt, building a successful team, and creating a sustainable pet retail business from the ground up.
In this episode, you'll learn:
๐พ The importance of finding mentorship and community early on in your entrepreneurial journey (but it's never too late!) and how to leverage it for continued growth
๐พ Strategies for managing retail finances, including dealing with seasonal fluctuations and dreaded business debt
๐พ Creative approaches to offering competitive employee benefits on a small business budget
๐พ The importance of building the right team and letting go of control as you scale
๐พ Why your business success isn't a reflection of your personal worth
Thanks to Alina's determination and "watch me do this" attitude, she's created more than just a pet store. She's built a curated shopping experience focused on sustainability and quality. ๐ช
Alina's story proves that it's never too late to take action, find support, and create the pet business of your dreams!
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Is your pet business’ social media presence accidentally sending the wrong message to potential customers?
In this episode, Candace chats with the Pet Boss Nation team social media guru, Amanda Nelson, about why 2025 is the year to turn your social media into a customer MAGNET for your pet business. ๐งฒ
And, ๐จSPOILER ALERT: It's not just about posting cute pet pics anymore!
In this episode, you'll learn:
๐ฒ The Instagram profile must-haves that most pet businesses are missing (and why they're costing you customers!)
๐ฒ How to make Facebook work for you (even if you think "nobody uses it anymore")
๐ฒ What the TikTok ban drama means for your business (and why having all your eggs in one social media basket is risky!)
๐ฒ Simple ways to make social media fun again (because you didn’t open a pet business to become an influencer)
๐ฒ The #1 mistake that might be sending your potential customers to shop 45 minutes away
๐ฒ Why 2025 is the make-or-break year for pet businesses on social media
Ready to stop letting social media be the chore you hate and turn it into the tool that grows your business?
Listen in to get your social media strategy working as hard as you do... especially now, when it matters most!
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We are pulling out ALL the stops to help you thrive in 2025– including bringing you Pet Boss Nation’s newest Industry Insights and Optimization Expert, Lynn Switanowski of Pet Retail Helper! ๐
Yup, Lynn is bringing her 17+ years of pet industry brilliance straight to YOU– our Pet Boss Nation community. First, here on this podcast episode… and then directly in our program Profit Clinics and beyond!
Plain and simple, Lynn has the knowledge to connect all the moving parts of your pet business to make you more MONEY. And since we’re SERIOUS about helping you thrive this year, we knew we had to bring her on board!
In this episode, Candace and Lynn break down three trends that are MUST-knows if you’re going to adapt to the times and make more profit in your pet business. You’ll hear more about:
๐ฐ Improving your processes to increase your profits– because, yes, there IS a connection, and you’ll see why!
๐ฐ The “market of one” and why giving your customers a personalized experience will absolutely boost your retention.
๐ฐ Embracing more than one selling channel and how to adapt to the different needs of your customers in order to still get the sale.
๐ฐ A sneak peek inside Pet Boss Nation University’s very popular Profit Clinics– and how they just got even better with Lynn on board!
The days of crossing your fingers for profit are OVER. It’s time to PLAN for it! This episode is overflowing with real life examples of how to make that happen. So hit play and stop leaving money on the table!
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Pop those champagne bottles (or a new bag of treats for your pup!) because we're kicking off Season 4 of the Pet Boss Podcast with some exciting news AND a new year mantra!
1. We're about to hit 100,000 downloads, and
2. We are ready to help you THRIVE in 25!
(Shoutout to Heather from Tails of Hawaii for this amazing motto!)
Here's what you'll learn in this episode that will make sure this is your most amazing year yet:
๐พ Why you need to say goodbye to the "we've always done it this way" and hello to tech upgrades that will save your sanity!
๐พHow to create the kind of customer experience that has pet parents bragging about you to all their friends (who then become your newest customers!)
๐พ The secret sauce to pricing and profits (Hint: it's all in the numbers, and we'll show you exactly how to crack the code!)
๐พ Real talk from Pet Boss Nation rockstars who are crushing it (like 38% growth just in 2024– YES, really!)
Feeling fired up? Us too! Remember— we're in this together, and 2025 is OUR year. Listen in, and let's make it RAIN revenue!
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Can you believe we're wrapping up another year? ๐คฏ
In this special end-of-year episode, Candace is getting real with you about what 2024 looked like for Pet Boss Nation.
There were wins, there were challenges, and yes– there were even moments where we had to pivot. Because let's face it– whether you're eight years in like us or just getting started in business, some years are building years, and that's exactly what they need to be!
In this episode, you'll hear:
๐พ The honest scoop about our 2024 journey! From bringing back Camp Pet Boss (finally!) and growing our amazing team to those moments when we had to admit we weren’t where we wanted to be (and how to handle those moments!)
๐พ Some MAJOR news about 2025, including more about The Pet Boss Nation Foundation and maybe, just MAYBE, a surprise return to brick-and-mortar retail in the works. (I guess once a retailer, always a retailer?! To be determined.)
๐พ A little Pet Boss Podcast wrapped! Find out how many other Pet Bosses are tuning in (and what else they're listening to! True crime, anyone?!)
๐พ 2025 messages from our incredible team members who work behind the scenes to support YOU and your pet business dreams.
Whether your 2024 was full of wins or felt more like a building year, remember this: we're in it together, and 2025 is full of possibilities.
So, during this final time-warp week of the year, grab your favorite furry friend, maybe a cup of coffee (or wine!), and let's wrap up this year with some real talk about where we've been and where we're headed.
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Is your marketing tank running on empty? ๐
Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank!
In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses.
With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee, and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers without burning out.
Listen in to learn:
โฝ Why taking care of existing customers should be your first priority before seeking new ones.
โฝ The surprising percentage of revenue you should be investing in marketing (hint: it's more than you think!)
โฝ How to create marketing campaigns that’ll win back customers you might’ve lost along the way.
โฝ Why you have to be the face of your business to build trust!
โฝ The difference between long-term marketing strategies (like SEO) vs. quick-win tactics (like paid ads.)
โฝ And so much more!
So, ready to boss your marketing game? Whether you’re DIYing your marketing or have money to invest in it, this episode will show you how to turn your pet business into a well-oiled marketing machine that consistently attracts and retains customers!
View Transcript
Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog - Laat meer zien
