Afleveringen
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Join us on Brand Talkies (The BT Show) as we chat with Colleen Jones, a content strategy expert, author of The Content Advantage, and the mastermind behind Content Science.
In this episode, we explore:
🎯 How AI is transforming content marketing
📢 The biggest content scaling mistakes brands make
🤖 How to balance authenticity & automation
💡 Unexpected places to find content inspirationPlus, Colleen shares a Star Wars-inspired content strategy tip!
📖 Get "The Content Advantage" today & elevate your content game!
🎥 Watch the full episode on YouTube
#BrandTalkies #Marketing #ContentStrategy #AI #Podcast #Branding
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Your GTM strategy shapes your market entry success.Know these 5 things before creating your Go-to-Market plan with Parth Chopra:A solid GTM plan is crucial.It determines how you launch.It decides your market impact.What should you know first?How can you ensure success?Parth Chopra shares 5 key insights for a winning GTM strategy.Insights like:→ Understanding your target audience→ Defining your unique value proposition→ Analyzing the competition→ Choosing the right channels→ Setting clear metrics for successThese insights are game-changers.Master them to boost your market entry.But how? Where to start?Here's your guide:1. Know Your AudienceResearch deeply. Understand their needs and pain points.2. Define Your ValueClearly articulate what makes your product unique.3. Analyze CompetitorsStudy their strengths and weaknesses. Learn from them.4. Pick the Right ChannelsChoose where your audience spends time. Focus your efforts there.5. Set Success MetricsDefine what success looks like. Track your progress."Preparation is the key to success."– Alexander Graham BellStart now.The market is waiting, and so are your customers.Be prepared.Be impactful.
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Zijn er afleveringen die ontbreken?
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In this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.
Whether you're an aspiring marketer or a seasoned professional, this episode is packed with valuable insights that will inspire you to elevate your marketing game. Tune in to hear Swati's take on building impactful content strategies, navigating new tools, and the importance of staying adaptable in a tech-driven world.
Don’t forget to subscribe and leave a review if you enjoyed the episode!
TIME-STAMPED SHOW NOTES:
(00:00) Intro to Swati Paliwal’s marketing journey
(04:12) From freelancing to B2B SaaS: What changed?
(07:20) The future of content marketing and AI
(10:55) Building branded content that resonates
(15:35) Navigating digital marketing tools
(18:50) Personal life meets professional strategies
(22:10) Why marketers need humility and confidence
(26:45) Key takeaways for marketers in 2024
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Connect with Us:
Follow Swati on LinkedIn
Be sure to leave a review and subscribe for more exciting marketing insights!
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Dive into the world of digital marketing with Google India's Account Manager, Tanvi Bangia, as she shares exclusive insights on Brand Talkies aka The BT Show. Discover how to build lasting client relationships, navigate privacy concerns, and drive product adoption in 2024. From Google's work culture to data-driven marketing strategies, this episode is packed with actionable advice for marketers at all levels.
Top 3 Takeaways:
Building Trust is Key: Establishing strong client relationships hinges on trust and transparency. Active listening and empathy are crucial in understanding client needs and fostering long-term partnerships. Data-Driven Decision Making: Combining creativity with data insights is essential for crafting impactful marketing campaigns. Effective product adoption relies on understanding advertiser challenges and tailoring solutions accordingly. Navigating Privacy Concerns: In an era of data-driven marketing, balancing personalization with privacy is paramount. Google prioritizes user privacy while providing advertisers with the tools to succeed.Whether you're a budding marketer or a seasoned professional, this episode is packed with actionable insights that can elevate your marketing strategies in 2024 and beyond. Don’t miss out on the wisdom from a Google insider!
#DigitalMarketing #GoogleMarketing #TheBTShow #MarketingInsights #BrandTalkies
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Dive into the future of marketing with Karan Bhargava, a fintech maverick and formerly a part of Google Pay’s marketing team.
In this electrifying episode of Brand Talkies, we unpack:
• Digital transformation in finance
• AI-driven marketing breakthroughs
• Building unshakeable user trust
• Regional vs. global marketing tactics
• Cybersecurity in the digital age
🛡️From Google Pay's success to NBFC insights, Karan shares insider insights on:
• Growth hacking for startups and tech giants
• The art of brand storytelling
• Data-driven marketing strategies
• Mobile payments & digital wallet adoption
Don't miss this masterclass in modern marketing! Perfect for marketers, fintech enthusiasts, and business leaders navigating the digital landscape.
#DigitalMarketing #Fintech #GrowthStrategies #AI #UserTrust -
Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.
Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of SEO as AI-driven searches rise. We also discuss the efficiency gains AI can bring to creative workflows and the importance of storytelling in SaaS marketing.
Santosh highlights the need for marketers to become more creative and customer-centric, sharing personal anecdotes and examples from his career. We also cover key differences between successful and unsuccessful B2B marketing strategies, emphasizing the importance of full-funnel marketing, brand awareness, and the foundational elements necessary for lead generation.
Finally, we explore the role of data and analytics in optimizing B2B campaigns, the impact of privacy regulations on marketing, and how AI and automation can streamline marketing processes.
Tune in for a compelling discussion packed with actionable insights and expert advice to stay ahead in the world of SaaS marketing.
Keywords: SaaS marketing, AI in marketing, future of marketing, B2B marketing strategies, lead generation, brand awareness, data analytics, marketing automation, storytelling in marketing, privacy regulations, marketing efficiency.
Listen now and elevate your marketing game!
Follow and subscribe to our podcast for more expert insights on marketing.
Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: youtube.com/@BrandTalkies
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🎙️ New Season, New Insights! Brand Talkies is back with an electrifying conversation on the art of SaaS marketing.
In this season premiere episode, host Tamanna Chanana is joined by Santosh Choudhury, a seasoned B2B marketing expert formerly with Meta. Get ready to unravel the secrets behind effective SaaS marketing strategies, the power of personalization, and the importance of storytelling in a digital-first world.
Santosh shares his marketing journey, shedding light on the unique challenges and opportunities in the SaaS space (11:45). He dives deep into the role of personalization, emphasizing its significance for enterprise-level customers and how AI can revolutionize personalized content creation at scale (19:20).
But that's not all! Tamana and Santosh engage in a fun "Buzzer Round" (5:10), exploring quirky marketing gimmicks and unexpected brand stories that have left a lasting impression.
Whether you're a SaaS marketer, an entrepreneur, or simply curious about the world of B2B marketing, this episode is a must-listen. Tune in now and gain invaluable insights from an industry pro who has mastered the art of driving growth in the competitive SaaS landscape.
#SaaSMarketing #B2BMarketing #DigitalMarketing #Personalization #BrandStorytelling #SaaSMarketing
Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: https://www.youtube.com/@BrandTalkies
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Maria Rajpoot shares her journey from marketing to tech, emphasizing the importance of soft skills and mentorship for women in the industry.
Highlights - 🚀 Maria's career transition from marketing to tech through learning SQL.- 🎯 The need for awareness about diverse tech roles and breaking stereotypes.- 💼 Maria's role as a leader in the Salesforce Women in Tech group, promoting inclusivity.- 🌟 The importance of mentors in career development and learning from their experiences.- 🤖 The evolving landscape of marketing with automation, AI, and personalized customer experiences.- 🌍 The progress in increasing women's representation in tech, but the need for more diversity.- 💡 The power of soft skills and empathy in building relationships and succeeding in the industry.
Key Insights
- 🚀 Maria's journey showcases the potential for career transitions in tech, even without a technical background. (🌟)- 💼 Leadership roles like Maria's contribute to creating inclusive environments and empowering women in tech. (🔥)- 🌍 The tech industry still faces a gender imbalance, highlighting the need for greater diversity and representation. (📊)- 🤖 Automation and AI are transforming marketing, enabling personalized customer experiences and data-driven strategies. (📈)- 💡 Soft skills, such as communication and relationship-building, are essential for success in the tech industry. (💪)- 📚 Continuous learning through mentorship and self-guided resources like Salesforce's Trailhead is crucial for professional growth. (🔍)- 🌟 The future of marketing in tech lies in embracing creativity, innovation, and adapting to evolving technologies. (🌈)
Don't forget to hit subscribe and turn on notifications to stay updated on our latest episodes. Let's embark on this magical marketing journey together!Connect with Brand Talkies a.k.a The BT Show: SpotifyApple PodcastAmazon MusicYoutube
or email us on [email protected] you work in the marketing space? Want to be a guest? Click here: https://forms.gle/X5KWuaiW3153jmU38 How to Support Us: If you found this episode insightful, please consider supporting us by: Subscribing to our channel.Liking and sharing this video. Leave your thoughts and questions in the comments below. About Brand Talkies: The BT Show: "Brand Talkies: The BT Show" is your ultimate source for in-depth discussions on branding, marketing, and industry trends. Join host Tamanna Chanana(LinkedIn Top Voice- Marketing 2024) as she brings you conversations with top industry experts and thought leaders. Subscribe today to stay informed and inspired in the world of branding.
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Ever wondered how to turn casual visitors into loyal fans?
Join me, Tamanna Chanana, as I sit down with CRO maestro Chris Longfellow to unlock the secrets of Conversion Rate Optimization. Get ready for a game-changing conversation!
🔍 Insightful Career Journey
🚀 Successful Case Studies Revealed
📱 Mobile-First Strategies
🎯 Perfecting Call-to-Actions
🧪 A/B Testing Deep Dive
🛠️ Hands-On CRO Advice
Stick around till the end for a special giveaway – a crucial list of CRO points to elevate your game! If you're ready to boost your subscriber growth and conversion rates, hit that like button, subscribe for more expert insights, and comment below with your thoughts or questions. Let's optimize together!
Write 'CRO' in the comments below and we will share the list with you 😁🤩🤩
Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show YouTube: https://youtu.be/w2MOIZhKW-o Youtube: youtube.com/@BrandTalkiesDo you work in the marketing space? Want to be a guest? Click here: https://forms.gle/X5KWuaiW3153jmU38 How to Support Us: If you found this episode insightful, please consider supporting us by: Subscribing to our channel.Liking and sharing this video. Leave your thoughts and questions in the comments below. About Brand Talkies: The BT Show: "Brand Talkies: The BT Show" is your ultimate source for in-depth discussions on branding, marketing, and industry trends. Join host Tamanna Chanana(LinkedIn Top Voice- Marketing 2024) as she brings you conversations with top industry experts and thought leaders. Subscribe today to stay informed and inspired in the world of branding.#digitalmarketing #marketingpodcast -
Join Tamanna Chanana in this enlightening conversation as she sits down with Professor Christian Farioli, the mastermind behind 'The Pizza Guide to Digital Marketing.' Get ready for a deep dive into the world of digital marketing strategies that'll transform your approach.
🍕 **Topics Covered:**
- From IT engineer to marketing maestro: Christian's fascinating journey
- Crafting impactful digital campaigns: Behind-the-scenes insights
- Unveiling 'Pizza and AI': Simplifying AI in marketing
- Inspirational tips for budding digital marketers
- Measuring marketing success: The secret sauce
This talk is your golden ticket to revolutionizing your digital marketing game. Whether you're a seasoned marketer or just starting out, these insights will take your strategies to the next level.
👍 **Like what you hear? Smash that like button! Subscribe for more gourmet marketing tips and leave a comment to join the conversation.**
📢 **Connect with Prof. Christian Farioli:**
- LinkedIn: [Christian Farioli](https://www.linkedin.com/in/christianfarioli/)
- Books: [The Pizza Guide to Digital Marketing](https://www.amazon.com/Pizza-Guide-Digital-Marketing-DELICIOUS-ebook/dp/B07YK53HJR), [Pizza and AI](https://www.amazon.com/Pizza-Insightful-Harnessing-Intelligence-Decision-Making/dp/B0CX83THWW)
**About Prof. Christian Farioli:**
With over 15,000 executives trained globally and 120+ international conferences under his belt, Prof. Christian Farioli is a trailblazer in digital marketing. From prestigious venues like GOOGLE and NASA to advising top brands like Armani and Bayer, Christian's expertise spans continents and industries.
🎧 **Connect with Brand Talkies - The BT Show:**
- Spotify: [Brand Talkies](https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71)
- Apple Podcast: [Brand Talkies](https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547)
- Amazon Music: [Brand Talkies](https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show)
- YouTube: [Brand Talkies](https://youtu.be/w2MOIZhKW-o)
Are you a marketing professional interested in being a guest on our show? Click [here](https://forms.gle/X5KWuaiW3153jmU38) to apply.
**Support Us:**
If you found this episode insightful, consider supporting us by subscribing, liking, sharing, and leaving your thoughts in the comments.
**About Brand Talkies - The BT Show:**
"Brand Talkies - The BT Show" is your ultimate source for in-depth discussions on branding, marketing, and industry trends. Join host Tamanna Chanana as she brings you conversations with top industry experts and thought leaders. Subscribe today to stay informed and inspired in the world of branding.
#digitalmarketing #marketingpodcast
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Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.
Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.
In this episode, Varun shares some of his favorite campaigns that have truly connected with consumers on a personal level. From heartwarming stories to bold innovations, he reveals the secrets behind building enduring brand relationships that stand the test of time.
Key highlights:
The importance of balancing short-term goals with staying true to long-held brand equity Keeping iconic brands relevant by adapting communications for changing consumer trends Varun's career journey - from wandering engineer to passionate marketer Vision for innovations to watch in India's booming FMCG and rural marketsSo grab your favorite snack and join us for a lively conversation filled with insights, laughter, and maybe even a few surprises along the way. Don't forget to hit that subscribe button on Spotify, Apple Podcasts, Google Podcasts, or Amazon Music, and join our community on YouTube for even more brand talk goodness!
Thanks for tuning in, and remember to stay inspired as we navigate the ever-changing landscape of consumer products and marketing together. See you on the airwaves!
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📍 Kickstart 2024 with a bang! Join us on Brand Talkies as we dive into the dynamic world of marketing. Tamanna Chanana, your host, welcomes the trailblazing Tara Kapur, an award-winning marketing leader with a fascinating journey through Netflix, VICE Media, and currently the Head of Marketing India at Duolingo English Desk.
🚀 In this episode, Tara shares insights from her 15+ years of experience, where her journalism background intersected with marketing brilliance. From shaping Netflix's success in India to co-founding the award-winning feminist platform Vitamin Stree, Tara's unique lens spans journalism, marketing, and entrepreneurship.
🔍 Discover how Tara's exceptional storytelling skills, honed as a journalist, have influenced her marketing strategies. From her "aha" moment to the rollercoaster journey that led her to where she is today, Tara unfolds her story, offering valuable lessons for aspiring marketers.
🌐 Explore the power of diversity in Netflix's content, the magic of personalization, and how brands can capture the investigative, truth-seeking spirit in their storytelling. Tara also highlights some of the most innovative content marketing campaigns, including the thought-provoking Spotify and Cadbury initiatives.
🌟 Join us in this enlightening conversation, gain insights into the ever-evolving marketing landscape, and embrace a learner's mindset to stay ahead in your marketing journey. Don't miss out on this episode; tune in now!
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Welcome to the exciting Brand Talkies a.k.a The BT Show! Get ready to be captivated by our wonderful host, Tamanna Chanana, as she engages in a thought-provoking conversation with the brilliant Shitiz Dogra. With over ten years of experience in marketing, sales, and growth hacking, Shitiz brings a wealth of knowledge and expertise to the table. Currently an Associate Director of Digital Marketing at Indigo, Shitiz has a background in entrepreneurship and a deep passion for all things digital marketing, making him a perfect guest for our show.
📚 **Don't miss out on these additional resources:** - Explore Shiddis' creativity in his newly published book, "Ahemyat," now available on Amazon. Immerse yourself in the world of poetry and originality! - Discover Shiddis' groundbreaking marketing strategies, including a unique campaign that he spearheaded during his time as an entrepreneur at First Eat. 🚀
"Get ready to level up your marketing skills with this episode of 🔥Shitizs' Insights🔥!
Discover the impactful journey of Shitizs' aha moment and how it shaped his career in marketing. 🚀
We'll take you on a deep dive into the ever-changing landscape of digital marketing and its influence on customer experience.
Learn from Shitizs' wealth of knowledge and his predictions for where the industry is headed in the future.
🎙️ Don't miss out on our top-quality insights from industry experts and thought leaders in upcoming episodes.
Stay connected with us on your favourite platform for behind-the-scenes content and join us on this exciting marketing journey. 🔗"
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🎙️ Join us for an engaging conversation with Gaurav Markan, a visionary at the intersection of technology, marketing, and visual storytelling. Gaurav shares his remarkable journey from a tech background to becoming a prominent figure in the world of photography and cinematography.
🔑 Key Takeaways:
Innovation & Relatability: Discover why innovation and relatability are crucial in marketing, especially in reaching the dynamic young audience.
Triad of Marketing: Gaurav emphasizes the three pillars of successful marketing - product, technology, and artistry.
Blue Ocean Strategy: Uncover the power of exploring uncharted territories to create demand and stand out in the market.
Patience & Photography: Gaurav draws parallels between patience in photography and the penguin's unhurried technique.
Unexpected Uses of Camera: Hear about Gaurav's unique experience capturing an entire city for a driving simulator, showcasing the diverse applications of photography.
Mythical Creatures & Artistic Vision: Gain insights into Gaurav's fascination with legendary creatures and how they inspire his creative vision.
Uninvited Characters in Photography: Explore the humorous side of dealing with unexpected guests in group snapshots.
Balancing Technology & Artistry: Understand the art of using technology to enhance creative expression in visual media.
📌 Timestamps:
[00:00] Introduction [03:12] Gaurav's Journey in Visual Media [06:45] Importance of Relatability and Engagement in Marketing [09:30] Unexpected Uses of Camera Technology [12:15] Photographing Mythical Creatures [14:20] Camera-Shy Ghost Encounters [17:00] Balancing Technology and Artistry in Visual Media🌟 About Gaurav Markan:
Gaurav Markan is a seasoned professional with over 21 years of experience, excelling in business model creation and effective marketing strategies. He currently serves as the Head of Ambassadors, Strategic Alliances, and B2B Marketing at Canon India. Gaurav's expertise spans various marketing domains, including B2B and B2C marketing, product marketing, content development, and innovative marketing approaches. He played a key role in designing India's first Car Driving Simulator for Maruti Suzuki in France, which later evolved into the popular Maruti Driving School chain.
With a strong background in techno-marketing and business development, coupled with a deep understanding of imaging technology, post-production, and professional photography, Gaurav consistently delivers unconventional methods to maximize ROI. His extensive experience also includes over 17 years as a professional photographer and filmmaker, collaborating with renowned figures like Ruskin Bond on projects like "HIMALAYAS" and conducting 500+ workshops on imaging technology, photography, and cinematography.
📚 Recommended Resources:
Link to Gaurav's Instagram Handle:https://instagram.com/surreal.frames?igshid=MmVlMjlkMTBhMg==🎥 Watch More Brand Talkies:https://www.youtube.com/channel/UCCTY-CDZwV_dP-NELGc1NZw
🔔 Subscribe for More Insights:https://www.youtube.com/channel/UCCTY-CDZwV_dP-NELGc1NZw
📣 Share Your Thoughts:
What resonated with you the most from this conversation? Share your thoughts in the comments below!
👍 Like, Share, and Subscribe for More Inspiring Marketing Conversations!
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Learn the inside scoop on creating viral video marketing campaigns from Marketing Advisor, Sindhu Biswal.
In this exclusive interview, Sindhu reveals his step-by-step formula for video marketing success, drawing on his experience spearheading blockbuster campaigns for major brands.
Get proven tips on:
Crafting attention-grabbing scripts & storytelling Optimizing for distribution platforms Analyzing retention and engagement data Producing cost-effective video content Building a skilled creative team Adapting for vertical short-form video Connecting with audiences emotionallyDiscover how B2B brands like Mailchimp and GoDaddy build connections through video just like B2C marketers.
You’ll also get Sindhu’s advice on must-have skills for today's video marketers:
Copywriting - Write killer scripts that convert Design sense - Create stand-out visual contentPractice copywriting and design through your own social media content. Use affordable tools like VEED and Captions.ai to master video production.
Apply Sindhu's viral video marketing formula to engage audiences and grow your brand.
About Sindhu Biswal:
Sindhu Biswal is an influential social media marketing expert and advisor based in India. He has over 8 years of experience spearheading viral video marketing campaigns and growth strategies for major brands.
Some key facts about Sindhu:
Former roles include heading growth at Pocket Aces and Better half, leading music/movie marketing at Paytm Insider Currently runs his own marketing consultancy advising founders and brands on growth strategies Active content creator on LinkedIn, Instagram and YouTube sharing marketing tips Specializes in video marketing, copywriting, growth hacking and digital marketing Known for his innovative viral video campaigns for brands like Jupiter, Betterhalf, FilterCopy Passionate about connecting emotionally with Indian consumers through culturally relevant concepts Believes tight, smartly written scripts focused on the first 3-5 seconds are key to video marketing success Emphasizes the importance of leveraging data, testing and optimizationWith his extensive experience, industry knowledge and continuous learning mindset, Sindhu Biswal provides invaluable insights into today's social media and video marketing landscape. His advice helps both established brands and startups succeed with viral content.
Resources:
Sindhu Biswal on LinkedIn: https://www.linkedin.com/in/sindhubiswal
Sindhu Biswal on Youtube: https://www.youtube.com/c/Sindhubiswal
Tools mentioned:
VEED.io
Video.ai
Captions.ai
Flickover
Keywords Everywhere
SUBSCRIBE to Brand Talkies for more marketing insights!
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Brand Talkies: Unveiling the Soul of Sabhyata with Chayan Verma
Welcome to the debut episode of Brand Talkies, also known as the BT Show, where we're committed to uncovering the captivating stories behind your favourite brands. I'm your host, Tamanna Chanana, and today, we have an exceptional guest with us. He's the brilliant mind behind Sabhyata's marketing magic, skillfully blending tradition with trendsetting. Please join me in extending a warm welcome to Chayan Verma, the Head of Marketing for Sabhyata.
Chayan Verma, the driving force behind Sabhyata's marketing journey, has consistently delivered groundbreaking marketing strategies and campaigns that reflect the brand's unique fusion. His passion for staying at the forefront of the ever-evolving fashion industry is evident through his dedication to keeping Sabhyata fresh and relevant.
Chayan is a firm believer in the power of marketing to connect with customers on both online and offline platforms. He's played a pivotal role in bridging the gap between Sabhyata's physical store presence and its vibrant online presence. His knack for crafting memorable marketing strategies, especially during festival seasons, has left an indelible mark on the brand.
In this insightful episode, Chayan shares his personal journey from a finance professional to the dynamic world of marketing.
He reveals how he stumbled into marketing and narrates the story of Sabhyata's very first ad campaign, which set the tone for their future marketing endeavours. Chayan takes us behind the scenes of Sabhyata's advertising efforts, emphasizing the importance of building strong customer relationships before focusing on ROI. He discusses the challenges of convincing stakeholders about the impact of marketing campaigns and how they prioritize creating a genuine connection with their customers. The episode also delves into Chayan's aha moment in his marketing career, when Sabhyata's campaign unexpectedly went viral and garnered immense attention. It's a moment that signifies the brand's significant growth and the successful alignment of their marketing efforts with their target audience. Chayan goes on to share the brand's unique blend of tradition and contemporary fashion, which has made Sabhyata a household name. He explains the inspiration behind this fusion and how it shapes their marketing strategies to resonate with customers from diverse backgrounds. Chayan Verma's insights highlight the importance of personalization in marketing, especially in a culturally diverse country like India. He emphasizes the need to understand regional differences in tastes, fabrics, and colours to create tailored marketing campaigns that genuinely connect with consumers. The episode also touches on the significance of local celebrities in marketing campaigns, bringing an authentic touch that resonates with regional audiences. Chayan cites examples of how campaigns cater to specific regions, featuring local faces to create a more personalized and relatable brand image. Festival seasons hold a special place in Sabhyata's marketing calendar, as Chayan explains how these months contribute significantly to the brand's revenue. He discusses the challenges and opportunities that arise during these festive periods, emphasizing the need to create a brand perception that becomes synonymous with celebrations and special occasions.Tune in to this episode of Brand Talkies as Chayan Verma takes us on a journey through Sabhyata's marketing landscape, revealing the secrets behind their success in the dynamic world of fashion and retail. Discover the magic of blending tradition with innovation and the art of creating a brand that resonates with millions of customers across India.
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Discover the Fascinating Stories Behind Iconic Brands on Brand Talkies
Have you ever wondered about the captivating stories behind your favourite brands? Join host Tamanna Chanana as she unveils the magic behind successful brands on Brand Talkies.
On this engaging marketing podcast, you'll get an insider's look into the world of branding straight from industry experts and innovators. Learn about the creative strategies, unsung heroes, and unconventional marketing stunts that transformed simple ideas into legendary brands.
Whether it's the history behind Nike's Swoosh logo or the viral sensation of the Share a Coke campaign, Brand Talkies brings you the unknown tales of brand brilliance. Gain valuable insights into crafting compelling brand identities and marketing campaigns that engage consumers.
Brand Talkies also features thought-provoking discussions with marketing gurus about emerging trends and best practices for building iconic brands in the digital age. If you're passionate about branding and want to amplify your brand's story, this is the podcast for you.
Join us on the Brand Talkies journey as they uncover the magic, strategy and inspiration behind the brands you love. Subscribe now for exclusive access to captivating stories that reveal the power of strategic branding.
