Afleveringen
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Luke is the Founder of Website Rental Coaching (WRC), a digital agency that trains people in the rank and rent online business model. The goal is to give them greater control over their work/life balance and create wealth.WRC’s program has financially empowered clients across various professions by educating them on SEO, lead generation, and client sourcing. While several have earned passive incomes to match and replace their 9-5 salaries, many earn thousands each month as a side hustle.Over the past decade, Luke has built 100+ rank and rent websites that organically generate tens of thousands of high-quality business leads every month across 73 niches and 48 states in the US. Businesses that rent these sites have been able to automate customer acquisition and eliminate advertising costs while increasing their rate of growth and expansion.Luke has also been able to branch out to acquire local businesses, to which he applies his lead generation expertise to scale them for a big exit later. In 2023, he notably purchased Mr. Ding-A-Ling for $1.7M, raising the ice cream company’s valuation to $2.2M in just a few months.Luke’s journey as a digital landlord started with his own search for financial autonomy as an unfulfilled 9-5er in the corporate world. He set about using his digital know-how and, in just six months, built an SEO-powered portfolio that generated high revenues.On the podcast, Luke would love to talk about:- How is the education system designed to keep people working instead of creating wealth?- How website rental works and why it is worthwhile to build a solid passive income.- Key methods and strategies to optimize the rank and rent model to generate leads for any business.
Quick recapSummaryDiscussing SEO, AI, and Business ExperiencesMichael and Luke had a productive discussion about their recent schedule changes and upcoming topics for discussion. Michael, a specialist in SEO and AI, expressed his interest in learning more about Luke's business, particularly its website rental side. Luke was invited to share his experiences and thoughts on SEO and AI, and Michael emphasized the importance of referencing relevant information during the conversation. They agreed to proceed with a planned discussion about the current state of SEO and AI.Burnout, Corporate Jobs, and AlternativesLuke and Michael discussed their experiences with burnout in corporate jobs and their decisions to quit and pursue passive income. They also talked about their observations of the issues inherent in traditional corporate environments, such as lack of control, inflexibility, and focusing on short-term gains at the expense of long-term sustainability. They agreed that individuals should prioritize their well-being and consider alternative working methods for more autonomy and flexibility.Michael and Luke's Journeys in SEO and Website DesignMichael and Luke discussed their journeys into SEO and website design. Michael shared his view on the ongoing relevance of websites and SEO, emphasizing their importance for businesses to be found. Luke shared that his motivation for starting his own business was to create a flexible income and have more control over his time. After trying various models, he landed on SEO and built an agency. However, he found that owning the sites was limiting, so he switched to renting digital spaces online, giving him more control and independence.Frustration With Unrealistic Client DemandsMichael used the analogy of going to a restaurant to describe a situation where clients have unrealistic demands, causing unnecessary stress for the service providers. He expressed frustration with those who order complex modifications, likening it to his harrowing experiences with his family's breakfast orders. He emphasized the importance of simplicity to avoid confusion and ensure satisfaction.Search Engine Rankings and Website ReliabilityMichael emphasized the importance of having a website that ranks high on search engines like Google, noting that a well-designed website is only helpful with good rankings. He highlighted the need for regular updates and the use of platforms that keep websites up-to-date. Luke concurred that people rarely look beyond the first few search engine results. Michael also shared his experience with various browsers and how some websites can become unavailable due to changes, underscoring the need for a reliable platform to avoid such issues.Outsourcing Tasks for Business GrowthMichael and Luke discussed the benefits of outsourcing specific business tasks to focus on growing the business. Michael emphasized that outsourcing tasks, such as dry cleaning, allowed more time and resources to be directed toward revenue-generating activities. Luke agreed, stating his focus is on assisting business owners who are proactive in their approach to growth and seek to outsource tasks that are not their strengths. Both underscored the importance of investing in development and focusing on passive, low-maintenance tasks to maximize results.Maximizing Efficiency and Profitability Through NichesLuke and Michael discussed the importance of focusing on specific areas within their business to maximize efficiency and profitability. They agreed that choosing the right niches can lead to significant returns without wasting time, allowing companies to concentrate on their core functions. Luke shared his experience with a successful initiative he worked on, indicating that such opportunities are becoming more saturated. However, he believed that the potential rewards justify the investment when considering the revenue generation potential.Potential Partnership and Maximizing EfficiencyLuke and Michael discussed a potential partnership with mutual benefits. Luke proposed providing capital for the venture in exchange for a significant share of its profits, which Michael found tempting due to the potential for passive income and exploring a new niche. They both appreciated the importance of time and the value of learning from others to maximize efficiency and profits. -
Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute.Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes deliver the resources and financial support needed quicker than any other platform in the market.
https://www.linkedin.com/in/chase-harmer-657a5b5/
https://www.getpaycertify.com/
https://www.wishes.inc
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Zijn er afleveringen die ontbreken?
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Richard Gunderson is the founder and owner of Career Job Transition LLC. He is a graduate of the University of Minnesota with a bachelor’s degree in electrical engineering. He is a consultant, coach, and author living in Lakeville, MN.Richard is the author of “Step Up to That New Career, " published in March 2022. That book documents his training and coaching process that unlocks the secrets for professionals seeking new employment.
His newest book “The Great Awakening of American Business” was published in October 2022. That book provides management recommendations for addressing the high rate of voluntary employee terminations.
As a small business consultant, Richard helps emerging small business owners strengthen their businesses by improving recruiting results, employee engagement, and retention.
https://careerjobtransition.comhttps://careerjobtransition.com/secrets
https://careerjobtransition.com
https://www.linkedin.com/in/richardgunderson/
During the show, Richard and I discussed:
Managing the growth of an emerging small business is a challenge. One of the challenges is the business leader’s belief that they have all the answers.
The human side of many emerging small businesses is often the source of lost productivity, profit, and cash flow.
An on-site assessment of a business can reveal huge ROI opportunities that the business owner is unaware of.
Job seekers often fail to understand the needs of an employer. Employers often fail to understand the needs of the job applicant. That’s the reason for poor results in recruiting, hiring, employee engagement, and turnover.
Traditional recruiting, hiring, and manager selection methods often fall short of the desired result. It’s time for renewal of these policies and procedures.
Turnover and employee engagement data have failed to exhibit significant improvement in American businesses over the past five years.
The challenges of overcoming deficiencies in recruiting, hiring decisions, management selection, employee engagement, and employee turnover can be solved.
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Hasty Awards Owner Modernizes Swimming MagazineSteven Hasty, owner of Hasty Awards and partner of Jack Callahan, shared his interest in a recent partnership to modernize Swimming World magazine. Hasty's connection to the magazine dates back to his childhood when it was a monthly source of information on the swimming competitions he and his father followed. After being asked to join the magazine's board at the Swimming Hall of Fame, Hasty saw the opportunity to refresh the publication's content and distribution. Michael expressed his support for Hasty's endeavor, emphasizing the continued relevance of print magazines and the value of nostalgia in attracting readers.Sports Popularity, Streaming, and LegacyMichael highlighted the enduring popularity of sports, especially during the Olympics, and the growing demand for streaming services and cable. He praised the publication for keeping readers up to date on the latest trends and stories in sports, particularly in Olympic events. Steven Hasty, who co-owns the publication with Jack, shared their enthusiasm for the brand and enjoyment of participating in the swimming community. He also noted the magazine's legacy and its role in facilitating growth and technological advancements.Swimming Benefits and Unifying PotentialMichael highlighted the benefits of swimming, emphasizing its positive impact on stress management and overall physical well-being. He encouraged individuals to take advantage of access to pools and lakes for a relaxing and regenerative experience. Michael also spoke highly of the sport of swimming, praising its competitive nature and its ability to unify individuals across various backgrounds. Steven Hasty agreed with Michael's points and seemed receptive to incorporating swimming into their daily routines.Discussing Athlete Stories and Magazine RevivalMichael and Steven Hasty discussed their admiration for the stories and achievements of athletes, particularly in swimming. Michael expressed gratitude for the opportunity to share these stories through a magazine, highlighting athletes' hard work and determination to overcome obstacles and improve over time. StevenHasty agreed, noting the value of the individual stories and the passion for the new ownership in reviving the magazine. Both expressed their belief in the importance of these stories and the role of magazines in bringing people into the world of sports.Swimming World Magazine Success and Future PlansSteven Hasty discussed the success and future plans for Swimming World Magazine, highlighting its unique global reach and commitment to covering the sport from various angles. He also revealed the magazine's upcoming coverage of the Olympic trials and the Paris Olympics, where they would have three press passes. Michael expressed appreciation for the magazine's impact and ability to bring people together while acknowledging the athletes' hard work and dedication. Both parties agreed on the excitement and significance of the upcoming Olympic games. SummaryThe enduring appeal of print magazines @ 2:42
Michael and Steve discuss how print magazines thrive, even in the digital age. They note that many people still enjoy the tactile experience of reading a physical magazine, and that magazines provide a unique way to tell in-depth stories and provide insights that complement the digital content.
Steve's background in swimming and the Swimming World magazine @ 4:00Steve Hasty grew up in a household where his father was a swim coach, so swimming has been a lifelong passion. He has been involved with the Swimming World magazine for many years, including serving on the board of the Swimming Hall of Fame when the magazine was donated to them. Steve saw an opportunity to acquire and modernize the magazine, bringing on his business partner Jack Hallahan to help lead the effort.
The mental and physical benefits of swimming @ 11:00Michael shares his personal experience with the relaxing and rejuvenating effects of swimming, noting how it can be a powerful tool for stress relief and overall well-being. They agree that swimming is a life skill with tremendous value beyond just the sport.
The unifying power of the Olympics @ 12:51The conversation explores the unique ability of the Olympics to bring people together and celebrate human achievement, regardless of background. They discuss how the personal stories of the athletes competing add to the drama and appeal of the games.
The Future of Swimming World magazine @ 22:15Steve shares details about the magazine's website, SwimmingWorld.com, and the company's awards business, Hasty Awards. He expresses excitement about the magazine's coverage of the upcoming Olympic trials and games, noting that Swimming World will have unprecedented access as the only news outlet with three press passes for swimming events at the Paris Olympics.
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Your Bio and Social Media links: Website: https://medevolve.com/LinkedIn: https://www.linkedin.com/in/matt-seefeld-521319/Matt Seefeld is the Executive Vice President at MedEvolve, a top provider of data-driven solutions that help healthcare businesses optimize their revenue cycles and medical billing teams to lower money collection costs, increase efficiency, and enhance revenues.MedEvolve collaborates with tens of thousands of physicians and 50+ provider organizations nationwide, who in 2022, submitted $3.8B worth of claims with their assistance. They have over 90 employees, and their annual revenues are close to $20M.Matt has over 24 years of management consulting experience in the healthcare sector and is very skilled in the evaluation, design, and execution of process improvement programs and the development of new technologies that can be applied across the entire revenue cycle.He spent most of his early career assisting health businesses of all sizes in aligning people, processes, and technology as a revenue cycle consultant with Stockamp/Huron, PwC, and Deloitte.Matt also founded and served as the CEO of Interpoint Partners, a provider of business intelligence solutions, which he sold to Streamline Health Solutions in 2011. He remained in the company after he sold it as the Chief Strategist of Revenue Cycle and later as the Senior Vice President of Solutions Strategy until 2014.Before taking a full-time position at MedEvolve, he managed worldwide sales for NantHealth and offered consulting services to healthcare technology and service companies around the country.
Quick recapSummaryMatt Seefeld's Journey and My Life Link AppMatt Seefeld, a former Deloitte consultant turned healthcare software entrepreneur and recovering alcoholic, discussed his personal and professional journey with Michael. Matt shared how his experiences with addiction and recovery inspired him to create a free app called My Life Link, connecting people struggling with various addictions to a supportive digital community. Michael agreed to promote the app and show notes on his platform to help those in need. They also touched upon the skills and challenges required in entrepreneurship and leadership.Concerns Over Healthcare Challenges and TransformationMichael, who has a long-term experience in healthcare administration, expressed his concerns about the challenges and reluctance in the healthcare industry to make necessary adjustments and take risks. He highlighted the increasing older population's need for more healthcare providers, yet many are closing their practices. Matt furthered these concerns, pointing out the rising costs of delivering care, the apathy in the system, and the lack of transparency in payment and administrative processes. He emphasized the urgent need for a comprehensive understanding of the business side of healthcare, likening it to Henry Ford's early 1900s revolution in the automotive industry.Transforming Healthcare Revenue Cycle ManagementMatt emphasized the need for a significant transformation in the healthcare industry, particularly in revenue cycle management. He identified the issue as one of high turnover, low wages, and a lack of motivation due to the high number of touches required to get payment for services. He suggested reducing touches and using non-emotional objective data to hold people accountable for their work. He also pointed out the problem of select patients in certain communities, which is a result of the high cost of healthcare services. Matt proposed that AI and machine learning technologies could help transform the industry, but only after identifying the areas where human involvement is crucial. Finally, he stressed the importance of helping providers drive margins and retain their independence to ensure access to quality healthcare services.Employee Clarity, Ownership, and AttitudeMatt and Michael emphasized the importance of employees understanding their roles and the company's mission. Matt argued that lack of clarity on these points often leads to workplace dissatisfaction. Michael concurred, stressing that employees should take ownership of their experiences and strive to improve processes. He also highlighted the need for discipline and a positive attitude to make work more enjoyable and fulfilling. Both agreed that this approach benefits not only the individual but also the organization as a whole.Overcoming Burnout Through Self-ActualizationBurnout in the workplace affects individuals differently despite having the same job and workload due to factors like mindset, energy levels, and approach to life. Michael and Matt emphasize the importance of self-actualization, discipline, and taking ownership of one's goals, using the example of a potential professional athlete who needs to be obsessed with achieving their dreams through consistent actions and effort.Self-Worth, Maladaptive Behavior, and Goal SettingMatt spoke about the challenges of self-worth and maladaptive behavior. He emphasized that individuals should not derive their self-worth from external factors such as other people's opinions or career success. Instead, he advocated for setting personal goals and building a lifestyle based on intrinsic values, highlighting that this approach fosters greater satisfaction and reduces stress. He also shared his own career journey, expressing regret for not following his instincts earlier in his career, and offered advice to his younger brother, encouraging him to pursue his passions without fear of failure.Goal Setting, Emotions, and DisciplineMatt and Michael discussed the importance of setting and achieving goals, as well as the role of thoughts and emotions in their pursuit. Matt emphasized that one should question whether they are in the right role and passionate about their work. Michael suggested writing down daily goals and dealing with negative thoughts by understanding their triggers and learning from them. They both agreed on the need for discipline and consistency in pursuing goals, and the impossibility of escaping one's own thoughts by changing locations or circumstances.Matt's Journey to Sobriety and Lifelink AppMatt emphasized the importance of living in the present moment and not dwelling on future worries or past failures. He shared his struggles with anxiety and how it manifested in his sports activities as a child. He also discussed his journey towards sobriety and the creation of the sober app, Lifelink, with his twin brother. Matt highlighted the importance of personal responsibility in overcoming addiction and encouraged listeners to seek help if they were struggling.Selflessness and Kindness: Making a Positive ImpactMatt emphasized the importance of selflessness in life, stating that focusing on others and serving them without expecting anything in return had a positive impact on himself and those around him. He shared his hope to inspire others to continue this selfless spirit even after he's gone. Michael also shared a personal experience where his small act of picking up litter and disposing of it properly made a positive impact on someone else's day, highlighting the significance of such simple acts of kindness.Empathy, Gratitude, and Helping OthersMichael and Matt discussed the importance of helping others and being grateful for their own blessings. Matt shared how a simple act of kindness, like coaching a child in baseball, can make a significant impact on someone's life. They also discussed the value of empathy and how it can lead to a ripple effect of positivity. Matt encouraged people to take small steps towards helping others, and invited listeners to connect with him through his LinkedIn and LifeLink app. -
Mosongo Moukwa is a seasoned executive and consultant who has dedicated his career to helping companies thrive by commercializing new technologies, diversifying their product offerings, and entering new markets.
Across thirty-plus years in leadership, Mosongo has applied his unique talent for identifying leadership gaps and developing the talent andculture necessary for success. He helps solve important innovation challenges that hold organizations back by unleashing the collective creativity of their people.
As a thought leader in leadership development and organizational change, Mosongo has shared his insights such as leadership demystified with Human Capital, and panel discussions on neuroscience, project management, and business moderated by Wanda Curlee of American Public University. His articles have appeared in Business Today, The Journal of Creative Behavior, Crain’s Cleveland Business, and R&D Innovator, and he is a regular contributor to Business Standard.
Mosongo serves as the President at Hathaway Advanced Materials and has held leadership positions in R & D and operations at some of the world’s most respected brands, including vice president, global technology at SC Johnson; vice president, global technology at Reichhold; vice president, technology at Asian Paints; director of technology at Avient (formerly PolyOne); and chief, global R & D at PCBL (formerly Phillips Carbon Black Ltd.).
Connect With Mosongo:
LinkedIn: https://www.linkedin.com/in/mosongomoukwa/
Book: https://amzn.to/493kFLp
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Aslak has nearly 20 years of experience as a practitioner and instructor of Han Moo Do martial arts, competing in about 100 full-contact fights and winning the World Championship gold medal in Michigan, USA, in 2000. Martial arts has taught him the importance of leaders being life-long learners and coaching others.Aslak is also the CEO of Selfly Store, where they use the latest developments in loT, machine learning, and AI to offer smart vending machines that make grab-and-go food shopping as easy as using your home fridge.Selfly Stores are used by 100+ companies in 22 countries across Europe, and in 2023, Selfly Store was named among the "50 Most Innovative Companies To Watch" by CEO Views.Aslak, who was recognized by Chief's Digest as one of the "10 Best CEOs to Watch in 2023" has been leading teams and companies for 15+ years. Before becoming CEO at Selfly Store, he was the CEO of Nordic Business Forum, one of the world's biggest business and leadership conferences, with 7K+ attendees annually from 50+ countries and featuring world-class speakers like Barack Obama, George Clooney, and Steve Wozniak.https://www.linkedin.com/in/aslakdesilva/https://twitter.com/aslakdshttps://twitter.com/SelflyStore
Meeting with oscarhamilton.comAslak De Silva Breakfast Leadership Show Oscar HamiltonApril 09, 2024 • 24 mins • View Recording & Summary Introduction and background @ 0:00Aslak introduced himself as CEO of Selfly Store, an intelligent vending machine company operating in over 20 countries. He discussed his prior experience leading a leadership conference and saw synergies between the roles.
Selfly Store's intelligent vending machines and international operations @ 1:20Aslak detailed Selfly Store's use of predictive analytics and AI to optimize over 15 nationalities' vending machine inventory, pricing, and sales based on real-time data from weather, holidays, and times of day.
Predictive analytics and dynamic pricing opportunities @ 2:35Michael praised Selfly Store's data-driven approach and discussed using supply-and-demand pricing to maximize profits and convenience, like surging prices for high-demand items at lunchtime.
Convenience, accessibility, and growth opportunities for vending machines @ 3:25Michael highlighted vending machines' expanding product ranges for forgotten airport items and noted their space-saving and labor-saving benefits over queues. Both agreed on vast growth opportunities, especially through predictive placement and inventory.
Maximizing sales through product selection, bundling, and upselling @ 10:19Aslak detailed how AI revealed pairing Coke and Pepsi increased sales, and Selfly Store's machines encourage larger baskets through touch-and-feel browsing and friends' joint purchases.
Balancing work and personal life to avoid burnout @ 12:53Aslak shared his approach to "Tetris-ing" blocks of family, health, work and education by combining activities, like training with his daughters while listening to audiobooks.
Future of vending machines in travel, last-mile delivery and on-demand ordering @ 18:45Both predicted the rise of "half-mile stores" and predictive, on-demand vending for coincidental needs along journeys, to replace struggling malls with greater proximity and customized just-in-time inventory and delivery.
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Paul Franco is a Certified Financial Planner™️️️, Chartered Financial Consultant®️️, Behavioral Financial Advisor, and founder of Life Well Lived Financial Group, an independent wealth management firm. A thirty-year veteran of the financial advising industry, Paul operates three locations in Colorado, where he enjoys skiing, hiking, running, fishing, and traveling. He is the author of Success with Succession: How to Sell Your Asset Management and Financial Advice Practice.
SummaryPaul Franco's background and business strategy @ 0:00Paul Franco is a 30-year veteran of the financial services industry, with a firm called Life Well Live Financial Group in Colorado. Over the past 8-10 years, he has focused on acquiring the practices of retiring financial advisors as a growth strategy, rather than trying to build his client base one client at a time.
The importance of succession planning @ 4:39Paul explains that he came up with this acquisition strategy after realizing that most financial advisors and business owners are unprepared for their own succession and retirement. Many think they will never retire, but fail to plan for the unexpected. Paul emphasizes the importance of having a clear succession plan in place, even for younger business owners.
Challenges with abrupt transitions @ 12:57Paul shares an example of an early acquisition where the retiring advisor did not provide enough time for a smooth transition, leading to many clients choosing to leave rather than work with the new advisor. He stresses the importance of allowing ample time for the new owner to get to know the clients and build relationships before the full transition.
Collaboration over competition @ 18:19Michael and Paul discuss the value of viewing other businesses in the same industry as colleagues rather than competitors. They emphasize the importance of networking and building relationships with potential buyers or sellers, rather than operating in silos.
Paul's book on selling financial advisory practices @ 19:27Paul shares that he wrote a book called "Success with Succession" to help financial advisors and other business owners prepare their practices for a smooth sale or transition, rather than just closing their doors and leaving clients in the lurch.
Recap and resources @ 23:04Michael and Paul wrap up the conversation, with Paul providing his website (successwithsuccession.com) where listeners can find more information and sign up for his newsletter.
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Dr. Paul White is a psychologist, author, and speaker who “makes work relationships work.” He has written articles for and been interviewed by BBC News, Business Week, the New York Times, CNN/Fortune.com, Entrepreneur.com, Fast Company, Fortune, FoxBusiness.com, U.S. News and World Report, Washington Post, and Yahoo! Finance.As a speaker and trainer, Dr. White has taught worldwide, including North America, Europe, South America, Asia, and the Caribbean. His expertise has been requested by PepsiCo, Microsoft, NASA, L’Oreal, Ritz Carlton, Starbucks, Boeing, HP, Exxon Mobile, DIRECTB, and numerous other multinational organizations.Dr. White is the coauthor of the best-selling book, The 5 Languages of Appreciation in the Workplace, which has sold over 575,000 copies (written with Dr. Gary Chapman, author of the #1 NY Times bestseller, The 5 Love Languages) and has been translated into 25 languages.Based on their extensive research and expertise, Dr. White and Dr. Chapman have developed practical ways for leaders and employees to communicate authentic appreciation that leads to increased employee engagement, lower staff turnover, more positive work environments, and higher productivity.Additionally, their online assessment, the Motivating By Appreciation Inventory, has been taken by over 375,000 employees worldwide and is available in multiple languages.Cited as a thought leader in developing healthy workplace relationships, his speaking style has been described as “world-class” expertise providing practical, easily implemented information with the right touch of humor.”facebook.com/appreciationatworklinkedin.com/in/paul-white-ph-d-317826instagram.com/appreciationatworkX (Twitter): @drpaulwhite
Book: https://amzn.to/3TEJDtA
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Quick recapMichael and Lisa discussed the importance of training and development within organizations, the evolving nature of leadership, and the role of cognitive biases in decision-making. They emphasized the need to create opportunities, manage expectations, and find the right fit when hiring. Lisa shared her motivations for writing her book on understanding and managing leadership biases, and they both stressed the importance of pausing, reflecting, and thinking things through to mitigate potential risks. SummaryTraining, Leadership, and AdaptabilityMichael expressed his desire to train and develop individuals within his organization, highlighting instances where he had given recommendations that led to improved roles and opportunities. He also emphasized the importance of leadership and ongoing challenges. Lisa, an executive recruiter, joined the conversation, and they discussed the evolving nature of leadership, the importance of adaptability, and the need to utilize available resources. Michael also mentioned the importance of reaching out for help in achieving a common goal.Leadership Biases in Writing and Decision-MakingLisa shared her motivations for writing her book, which focused on understanding and managing leadership biases. She highlighted the challenges leaders face, particularly in remote work and the pandemic context, and emphasized the importance of being aware of biases. Lisa and Michael discussed the role of cognitive biases in decision-making, particularly in leadership, and how they can hinder the ability to adapt and process information. They stressed the importance of finding the right fit and managing expectations and highlighted the role of biases in the hiring process.Creating Opportunities: Healthcare Receptionist's JourneyMichael shared a story about his experience as a healthcare executive, where he hired a medical receptionist without any healthcare experience. He emphasized that the candidate's experience in handling difficult situations in a retail setting was seen as a positive. Despite initial concerns from the board and other doctors, the receptionist proved to be highly effective. Later, when a similar opportunity arose at a clinic closer to her home, she was hired and eventually rose through the ranks to run the clinic. Michael emphasized the importance of creating opportunities and the individual's responsibility to take advantage of them.Leadership, Bias, and PerspectiveMichael and Lisa engaged in a conversation about leadership and overcoming biases. Michael shared an experience where he identified a talent in someone and provided an opportunity for them to thrive, irrespective of traditional checks and biases. Lisa emphasized the importance of first principles in evaluating candidates and stressed the need to step outside of personal biases to help individuals and organizations grow. She recommended the book 'Range' by David Epstein, which discusses the importance of having a broader perspective. In the end, Michael asked Lisa about her favorite chapters in her book, to which Lisa responded that specific chapters resonate more because she identifies with some of the biases discussed.Balancing Intuition and Logic in LeadershipLisa and Michael discussed the role of intuition and logic in leadership, highlighting the need to balance these biases. Lisa emphasized the potential risks associated with relying solely on intuition without applying logic, suggesting the need for countermeasures such as data analysis and perspective gathering to mitigate these risks. Additionally, Michael shared an anecdote of a successful staff member who was initially doubted but ended up being an asset to the team, underscoring the importance of giving opportunities and considering new ideas.Bias Recognition and LeadershipLisa and Michael engaged in a conversation about the importance of recognizing and managing biases, particularly in leadership roles. They emphasized the value of pausing, reflecting, and thinking things through. Lisa also mentioned that her book, which focuses on this topic, is available on Amazon and her business website, which is currently under rebranding. Michael agreed to include these details in the show notes and promised to share the links once the show goes live.
Book: Mind Knots
“Where did we go wrong?”
This question plagues boardrooms worldwide when leadership fails. Ego, false optimism, overconfidence, risk aversion, and other psychological anchors can hinder a leader's effectiveness, threatening careers and organizations.
In Mind Knots, executive search expert Lisa Tromba explores the complex cognitive and emotional biases that can cloud even the most experienced executives' judgment and hinder logical leadership. While these cognitive undercurrents cannot be removed, they can be managed and reframed as transformative strategic advantages.
Using real-life case studies, Mind Knots offers a novel viewpoint on overcoming biases by embracing them. Tromba offers a practical paradigm for fostering a culture of bias-aware leadership. Learn about processes, finances, mission-based initiatives, and capabilities to help leaders overcome prejudices and blind spots. Develop strategies and organizational models that use cognitive biases to benefit your organization.Learn to use your past knots to propel you ahead.
Please be sure to guide yourself with Mind Knots.
Author Biography:
Managing partner Lisa Tromba leads Lisa Tromba Associates (LTA) – Executive Search (formerly Luisi Tromba Advisors, of which she was co-founder) and is the founder of Leadership Intelligence Services, LLC. For more than 25 years, Tromba has guided companies from mid-market enterprises to Fortune 100 powerhouses in searching for and selecting their executive leadership.
Today, she caters to lower—to mid-market companies seeking executive leadership. Her high-touch, high-impact, solution-oriented approach includes assessing the impact of psychological bias on leadership.
Tromba is a best-selling author who has spoken on leadership topics to corporate, trade, and academic audiences, including Executive MBA participants and “rising leaders” whom she also coached for a Fortune 50 company. Publications featuring her work include Chief Executive Magazine and the AMA Quarterly, and she is referenced in the book From Cinderella to CEO.
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Are you a business owner or aspiring entrepreneur who has a message or mission to change the world…but you’re struggling to grow your affiliate program and take your business to the next level? If so, I can relate. I’ve been in there, done that…and I know the way out.
Ultimately, I help three types of online business owners.
I Want to Master Affiliate MarketingI Want to Start and Scale an Affiliate Program from ScratchI Have an Existing Affiliate Program and Want to Grow it to 7-Figures and BeyondI Want Master Affiliate MarketingAffiliate marketing is easier than most people think…when you have the right guide.
It helps you to learn what your audience wants to buy, what price points they buy at, and how to sell more effectively to them. It also helps you to get noticed by other marketers in your niche (it’s a great way to find and connect with potential affiliate partners as well).
I’ve trained more than 320,000 affiliates for companies such as Shutterfly and Adidas and for entrepreneurs like Tony Robbins, Dean Graziosi, Michael Hyatt, Stu McLaren, Lewis Howes, Brian Tracy, Ray Edwards, Claire Diaz-Ortiz, Shark Tank’s Kevin Harrington, Ryan Levesque, Jeff Walker, Kim Walsh Phillips, and Zig Ziglar. I know what it takes to be successful at affiliate marketing and to take your income and recognition to new levels.
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In her Board Sessions, Talks, Impact Labs and Immersive Impact Trips, Dr. van de Velde supports leaders to outgrow the competition and transform our world. She provides inspirational examples from around the world that have far better outcomes than others across the sustainability landscape. She reveals the key factors as to why they achieve better results. Her insights are based on her award-winning research (nominated by Cambridge University), 20 years of experience, and best global practices.Her tools, such as the IMPACT Wheel, enable leaders to tease out innovative, effective impact initiatives for a 200-400% higher return, business growth, increased brand value, productivity & resilience. Whilst simple to apply, her thought-leading framework underpins our globe's most successful impact strategies.To receive our inspirational IMPACT Stories, and insights, or hear about our webinars, you can sign up for our occasional updates at BigTreeGlobal.net.
Book: https://amzn.to/3vw8FCH
Or connect with me on LinkedIn:https://www.linkedin.com/in/melanie-van-de-velde-phd-mba-msc-1777b311/
Quick recapMelanie and Michael had a preliminary discussion about the potential of businesses to address global issues such as poverty, plastic pollution, air pollution, and rising inequality. They emphasized the need for preventative solutions and wider promotion of sustainable practices. They also highlighted the importance of using high-quality, long-lasting products to reduce environmental impact and the potential for changing supplier mindsets to significantly reduce operational costs and waste. SummaryOrganic Conversation PlanningMelanie and Michael had a preliminary discussion about an upcoming conversation, which Michael described as organic and conducive to sharing information. They agreed to keep the conversation organic and to share where people can find them. Michael mentioned that their conversation would be edited by their editor and then shared widely. The specific topic of their discussion was not revealed in the transcript.Empowering Communities: A Business Solution to Global IssuesMelanie shared their journey from their engineering business background to their current focus on finding solutions to global issues. They emphasized the power of businesses to create structural impact, particularly in addressing poverty. They also highlighted the challenges of doing this work effectively. Michael concurred with Melanie's approach, noting that teaching communities to help themselves through business opportunities and education can be more sustainable than traditional charity methods. They both agreed on the need to empower communities and utilize untapped talent across the globe.Root Causes and Solutions to Global IssuesMichael and Melanie discussed the importance of addressing the root causes of global issues rather than merely treating their symptoms. Melanie highlighted the negative consequences of charity in the long term, using the example of second-hand clothing donations leading to job losses in local textile industries. They emphasized that businesses are well-positioned to provide structural solutions such as empowering people with training and employment. Melanie also talked about the plastic crisis, detailing the alarming health effects of plastic pollution and the need for upstream innovations to tackle the issue.Plastic, Air, and Inequality: Environmental ChallengesMelanie and Michael discussed the problems associated with plastic pollution and its impact on the environment and human health. Michael pointed out the need for preventative solutions, such as using reusable materials like bamboo or metal, and emphasized the importance of proper disposal. Melanie agreed, noting the need to promote these solutions more widely. They also touched on the issue of air pollution and rising inequality, connecting these environmental concerns to larger societal issues outlined in the United Nations Sustainable Development Goals.Business and Environmental Impact DiscussionMelanie discussed their book focusing on four core areas to tackle global issues within a business context. They emphasized the importance of addressing issues at their root across supply chains. Michael shared their personal experiences of implementing small changes such as using reusable bags and washing dishes to reduce waste and pollution. They also mentioned the financial benefits of these changes. Both agreed on the importance of tackling environmental issues one step at a time, even with small actions, to make a significant difference.Small Changes, Big Impact: Tackling Environmental IssuesMichael emphasized the importance of starting small and thinking creatively to reduce the environmental impact of businesses. They suggested asking employees for ideas and considering simple changes that could make a significant difference. They pointed out the positive effect of remote work and reduced business travel on air quality, noting that everyone can contribute to making a positive change. Melanie agreed, highlighting the importance of thinking outside the box to tackle bigger environmental issues.Sustainable Products and Practices DiscussionMelanie discussed the issue of unnecessary waste and emissions caused by products intentionally designed with a short lifespan for frequent replacement, such as light bulbs and household appliances. They mentioned the successful initiative by Skipple Airport, who shifted their focus from buying products to buying light as a service from Philips, leading Philips to design more durable and energy-efficient products. They also highlighted the importance of considering out-of-the-box solutions and working with suppliers to introduce more sustainable practices, such as the use of recyclable nylon in carpet tiles. Michael agreed with Melanie's points, noting that changing supplier mindsets could significantly reduce operational costs and waste.Sustainable Living: High-Quality Products, Lifestyle ChangesMichael and Melanie discussed the importance of using high-quality, long-lasting products to reduce environmental impact. Melanie shared their personal experience with a pen that has lasted years, emphasizing the importance of using high-quality items rather than disposable ones. Melanie also mentioned their work on sustainability, including running workshops and immersive impact trips for business leaders. They encouraged people to find sustainable products and to make changes in their lifestyles to reduce their environmental footprint. Melanie's book, which focuses on sustainable living, can be found on traditional channels like Amazon and also on Lulu.com, a print-on-demand platform known for its sustainability practices.SummaryIntroductions and backgrounds @ 0:10Michael welcomed Melanie to discuss sustainable business practices. Melanie shared their background in engineering and running a business in Kenya empowering women, sparking their research on impactful companies.
Sustainable business practices and impact @ 1:21Melanie discussed how some companies structurally impact issues like poverty by empowering communities through business, education, and jobs rather than just donations. Michael agreed this teaching-to-fish approach is better for long-term change.
Plastic pollution and solutions @ 5:07Melanie outlined the dire plastic pollution crisis and health impacts if not addressed. Cleanup initiatives are needed but won't solve the root cause. Innovations preventing plastic use upstream like reusable systems greatly reduce waste and emissions.
Long-term solutions over short-term fixes @ 5:46Charity aids short-term but businesses can regenerate areas through jobs and opportunity. Examples like durable lighting contracts incentivized long-lasting products cutting waste and costs. Out-of-the-box thinking transforms issues like planned obsolescence.
Business opportunities in sustainability @ 12:57Four core areas within supply chains, organizations, communities and externally can tackle global issues fitting any company through impact examples and questions. Starting small collectively creates big change through reusable items and efficient operations.
Individual and collective action @ 13:23Small sustainable switches like reusable bags and coffee cups significantly help if adopted widely. Seeking durable products and questioning short lifespans reduces waste. Collaboration between companies and suppliers innovates solutions for materials and services. United impact inspires positive change.
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In this compelling episode, Craig Goodliffe, successful CEO and founder of a global hiring company, shares intriguing insights into his leadership journey intertwined with personal challenges. A stalwart in efficiently managing both professional and personal upheavals, Goodliffe emphasizes the importance of resilient leadership even in the face of adversity. He shares his experiences of steering his company through turbulent times, amplifying the significance of a transparent leadership model and balancing personal struggles alongside.
Goodliffe's business, which saw impressive growth during the COVID-19 pandemic, was built on a vision of making global hiring affordable and accessible. This episode explores the untapped potential of worldwide talent and discusses the potential shift of businesses towards hiring talented individuals from across the globe, hence contributing towards international development.
Apart from strong leadership, this episode also delves into the necessity of efficiency and innovative thinking within a business setting. The significance of understanding primary responsibilities and discerning them from less crucial ones is discussed. The conversation also wanders into the potential growth scope through the integration of technological advancements such as AI. The dialogue also highlights the vital aspect of empathy towards customers, despite leapfrog advancements in social media.
Finally, the importance of making the right hires, effective task delegation, and understanding your limitations as a business leader forms a critical part of the conversation. This episode is a wealth of insights from a seasoned leader's lens, making it a must-hear for every aspiring and established business leader.
Linkedin: https://www.linkedin.com/in/craig-goodliffe-054543188/
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Quick recap
The main topics discussed in the conversation between Paul from Bramson Companies and Michael D. Levitt include the evolution of the workplace, the importance of emotional intelligence, the shift towards work-life harmony, effective communication and burnout, the value of having a personal board of advisors, personal accountability, the impact of remote work on workplace dynamics, and the significance of workplace happiness.
Emotional Intelligence in Workplace Evolution
Paul Bramson discussed their experience in training, keynote speaking, and working with different organizations. They highlighted significant shifts in the workplace over the past four years, including the entry of Gen Z into the workforce, the trend towards remote work, the evolution of sales strategies, and the increased need for emotional intelligence in leadership. Michael D. Levitt agreed with Bramson's points, noting the growing emphasis on emotional intelligence. Bramson emphasized the importance of emotional intelligence and communication, which he felt had been overlooked even after the financial crisis.
Work Culture Evolution: Balancing Work-Life Harmony
Michael and Paul Bramson discussed the evolution of work culture over the years, specifically the shift from a strict separation of work and personal life to a focus on work-life harmony. They emphasized the importance of understanding and accommodating employees' personal circumstances that might affect their work. They also touched upon the role of information and how it can be utilized to allocate resources and ensure project success. The conversation concluded with the agreement that having more information does not necessarily mean success, but rather how that information is used is crucial.
Burnout and Communication in the Workplace
Paul Bramson and Michael D. Levitt discussed the importance of effective communication and the impact of burnout in the workplace. They emphasized that employees feel unheard and disconnected, leading to burnout. They also highlighted the complexity of leaving an organization due to the same issues that may be present elsewhere. Michael suggested that individuals should debrief themselves when leaving an organization to understand their role in the situation.
Personal Board of Advisors for Decision Making
Paul Bramson and Michael D. Levitt discussed the value of having a personal board of advisors for decision making and accountability. They emphasized the importance of having older or more experienced individuals who can provide constructive feedback and help maintain focus. The discussion also highlighted the significance of running new ideas by this board for careful analysis and scrutiny. Michael D. Levitt stressed the importance of setting priorities, reflecting on feedback, and being open to constructive criticism. He also emphasized the need for patience, the benefits of being present in communication, and the link between these principles and effective leadership.
Personal Accountability and Emotional Intelligence
Michael and Bramson discussed the importance of personal accountability and the need to avoid a victim mentality. Michael shared his own experiences with burnout and how he took responsibility for his actions instead of blaming others. He emphasized the importance of curiosity and learning new things. Bramson noted the emergence of a new element of emotional intelligence, the social quotient, and predicted it would gain significant traction in the future.
Workplace Dynamics: Loss of Personal Connections
Michael D. Levitt and Paul Bramson reflected on the changes in workplace dynamics, emphasizing the loss of personal connections and conversations that happened outside of work. They contrasted this with the early days of their careers when workplaces fostered deeper relationships and socialization. They observed that in today's workplaces, where remote work is increasingly common, employees often do not know each other's personal lives, even after working together for years. Paul Bramson shared that some companies they work with require younger employees to work on-site for the first two years to foster connections and build a sense of community.
Workplace Happiness and Remote Work Shared Spaces
Michael D. Levitt and Paul Bramson discussed the importance of workplace happiness and the benefits of remote work. They talked about the concept of shared spaces for remote work, where people from different companies rent rooms or desks, creating a sense of community. They also touched on the popularity of in-person events and conferences despite the availability of virtual options. Bramson mentioned his active presence on LinkedIn and his website, PaulBramson.com. They also discussed the impact of technology on interviews and meetings, noting that while virtual interactions aren't the same as in-person ones, they are still effective.
Website: https://PaulBramson.com
Linkedin: https://www.linkedin.com/in/paulbramson/
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In this insightful episode of the Breakfast Leadership Show, host Michael Levitt chats with the transformational coach and bestselling author AJ Amyx. They explore AJ's journey and his role as a brand manager for a software company, Social Glow. Engaging in a dynamic discussion, they tackle the effects of the ongoing pandemic on society, emphasizing the need for self-reflection and personal responsibility.
The hosts highlight various strategies for navigating chaotic periods, preventing burnout, and living a fulfilling life aligned with personal vision and purpose. They also delve into the state of inflation and how individuals can successfully navigate these complex times by making conscious personal choices and shifts.
Switching victimhood mentality for a proactive attitude, they explore the concept of "radical responsibility." They advise on the importance of acceptance as a survival tool, whether facing severe weather conditions or a life-altering diagnosis.
The episode likewise spotlights the need to genuinely feel and control our emotions, discussing the benefits of conscious breathing as part of this process. This power-packed conversation is a must-listen for anyone seeking to take charge of their life amidst uncertainty and turbulence.
To discover more about our work and how Social Glow can help build resilient communities, visit SocialGlow.com.
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Welcome to a new episode of The Breakfast Leadership Show's Resource Wednesday series, hosted by Michael Levitt, renowned keynote speaker, best-selling author, and chief burnout officer of the Breakfast Leadership Network.
In this episode, Michael shares his experience with Wave Video, a video creation tool he and his team use to produce engaging video content for their brand. Wave Video's simplicity has made it a staple in his content creation process.
Whether you are a seasoned leader, an aspiring entrepreneur, or simply looking to learn more, these mini-clips speak volumes on how to enhance your leadership skills, foster a healthy company culture, and adopt effective learning techniques. Wave Video's user-friendly interface and flexible design options enable you to bring ideas alive through the medium of video, furthering your reach and impact.
From transforming blog articles into concise videos with catchy music and high-quality graphics to uploading content on various social platforms such as YouTube, Instagram, and TikTok, Wave Video offers a multifaceted approach to sharing your subject matter expertise. As indicated by its success within the Breakfast Leadership Network, this tool can significantly boost your viewership and overall online presence.
Michael highly recommends Wave Video as a resource to help generate captivating content. Interested to give it a try? Find the link in the show notes to sign up. Tune in and boost your business and personal branding journey with these insights. Remember, the sky's the limit!
Thank you for tuning into The Breakfast Leadership Show, part of The Breakfast Leadership Network. For more business and life empowerment tips, visit our website at breakfastleadership.com.
Link to get Wave Video: https://fas.st/t/BZwRFBCL
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Bill Canady has over 30 years of experience as a global business executive in a variety of industries and markets focused on industrial and consumer products and services. As a leader, he concentrates on aligning with key stakeholders to set a clear and compelling vision that will rally an organization to drive growth, control costs, and increase profitability. One of the keys to his success is he develops strong leaders and management teams and establishes deep relationships. His experience encompasses global public, private, and sponsor-owned companies.
Bill is the CEO of both OTC Industrial Technologies and Arrowhead Engineered Products (AEP). OTC is an industrial distribution company located in Columbus, OH, that has $1 billion in sales with 1,900+ employees and over 60 sales/distribution offices in 40 states. During his tenure, OTC has grown revenues by more than 43% and earnings over 78%. AEP is a leading supplier of non-discretionary, mission-critical, aftermarket replacement parts for a wide variety of motorized vehicles and equipment headquartered in Blaine, MN, and has $1.5 billion in sales with 3600+ employees and sells in over 50 countries.
During his career, Bill has been responsible for leading several organizations through their most important challenges and opportunities, often in complicated regulatory, investor, and media environments. He discovered a passion and knack for the art and science of business. Taking the tools and techniques that he developed growing multibillion-dollar companies, he created the Profitable Growth Operating System (PGOS) and set out to help owners and operators around the world profitably grow their companies.
PGOS is a time-tested set of simple tools and processes that fosters a common culture creating value for all stakeholders: customers, employees, suppliers, and shareholders. PGOS shows how to increase the productivity of assets, increase profits, and make better decisions at every level of a business.
Bill graduated summa cum laude from Elmhurst University with a Bachelor of Science inBusiness Administration and received his MBA from the University of Chicago, Booth School of Business. He is a veteran of the United States Navy
Book: https://amzn.to/44ca12N
Social Linkswww.linkedin.com/in/bill-canadywww.facebook.com/Billcanady2www.instagram.com/billcanady2
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Jon Ostenson
Jon is a multi-brand franchisee of 5 fast growing franchises located in Atlanta, Minneapolis, and Miami, a top 1% global franchise consultant, the best-selling author of Non-Food Franchising: The Better Path to Business Ownership, and the former President of ShelfGenie, an Inc. 500 franchise with 200+ locations.
He is a shining example of the success that can be achieved when someone follows their dreams. Seven years ago, while serving as the VP of Sales for Carter's Inc., responsible for $350M+ in annual sales, and after 20+ years in corporate America, Jon did the unthinkable and walked away while at the top of his career to pursue his dream of becoming an entrepreneur—even though, at the time, he wasn't quite sure what he wanted that path to look like.
His risk paid off, as he ended up in the industry he has dubbed ‘non-food franchising’, where he has had tremendous success, which has given him the autonomy many entrepreneurs desire, allowing him to commit over 90% of his time to helping others realize their own aspirations of freedom and generational wealth creation through business ownership.
Through his company FranBridge Consulting, Jon has helped thousands of entrepreneurs and investors understand all aspects of non-food franchising and has introduced them to opportunities from the 600+ high-growth brands that he represents.
Jon also frequently contributes to publications such as Forbes, Inc., Bloomberg, The Franchise Journal, and Franchise Connect, where he writes about franchising and franchise investments.
SummaryFranchising opportunities overview @ 0:00Jon outlined the benefits of franchising for new business owners, including starting with an established brand, playbook, and support system to leverage decades of expertise and avoid reinventing the wheel.
Benefits of franchising for new business owners @ 6:00Jon argued franchising provides numerous advantages, such as guidance from franchisor experts and peer franchisees exchanging best practices, ensuring product-market fit and optimized operations and marketing from the start.
Non-food franchising opportunities @ 9:37Jon emphasized exploring non-food industries like property services, noting insulation's $52B market, and discussed opportunities in health/wellness and services for kids, seniors, and families that remain recession-resilient.
Franchise stacking and portfolio growth @ 14:25Jon discussed clients growing their franchise portfolios through adding units of their primary brand or complementary/diversifying brands for increased income streams and risk mitigation.
Semi-passive franchising investment @ 14:57Jon outlined the option of operating as an investor/manager through hiring professionals to run day-to-day operations while still overseeing the business as an asset with tax benefits and eventual exit value.
Non-Franchising Financializing book overview @ 20:08Jon's book shares opportunities beyond food franchising and how its profits support charity. It generates interest and jumpstarts the vetting process for new franchisee candidates.
Closing and next steps @ 21:55Jon provided contact details and offered the book to listeners, emphasizing FranBridge's role in navigating franchise placement.
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Shawn Moore is an active real estate investor, the host of theVacation Rental Revolution podcast, and the founder of Vodyssey.com, the #1 Vacation Rental Investing Education company in theworld. Shawn has one goal in mind: to cut through all of the noiseand help you find success in acquiring, managing & marketing a profitable vacation rental portfolio.Shawn has helped hundreds of new and experienced investorsalike build a profitable vacation rental portfolio. If you don’t catchhim at the office, he will be spending time with his wife and twokids on a river, beach, or mountain somewhere where phones andComputers don’t work.Youtube: https://www.youtube.com/c/RealShawnMooreWebsite: https://vodyssey.comFacebook: https://www.facebook.com/groups/vacationrentalrevolutionInstagram: https://www.instagram.com/vodysseyshawnmoore/
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Founder & CEO of Conquer Your Business
I help entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of by learning how to Be In Charge, Take Action, and Get Results!
I have been mentoring, training, teaching, and coaching for more than twenty years. I love helping people take action they didn’t think possible, do things they didn’t think they could do, and succeed beyond what they dared to dream.
https://conqueryourbusiness.com/media-kithttps://www.facebook.com/ErinMarcusConquerYourBusiness, https://www.instagram.com/erinmarcusconqueryourbusiness, https://www.linkedin.com/in/erinmarcusconqueryourbusiness, https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ
Business Operations Transition DiscussionErin and Michael discussed their approach to business operations, with Erin emphasizing her role in helping business operators transition to business owners. Erin stressed that this shift isn't about more work, but different work, and she helps her clients understand this. Michael added that it's important to remember the initial goals of the business, and not to wait too long to transition from doing all tasks to owning a business.Business vs. Nonprofit OperationsErin and Michael discussed the importance of treating a business as a business, not just a task to be completed. Erin emphasized that business owners should hire for expertise rather than just task completion, and then allow the hired experts to create processes without micromanaging. She also highlighted the need for businesses to have a vision caster who sets the parameters, but doesn't manage the day-to-day operations. Michael agreed, noting that he had to learn to not micromanage his employees after coming from a corporate background. He also pointed out that nonprofits often 'dumb things down', treating their operations less like a business.Delegation, Strategy, and Expert Help in BusinessMichael and Erin discussed the importance of delegation and strategy in business. Michael emphasized the need to pay others what they're worth to free up time for more important tasks. Erin stressed the danger of trying to solve business problems with marketing tactics, arguing that a strategy problem requires a strategic solution. Both agreed on the value of recognizing what you don't know and seeking help from experts. They also highlighted the common issue of entrepreneurs assuming they know how to grow a business, despite having no formal training in it.Authenticity and AI in Online PresenceErin and Michael discussed the challenges of projecting perfection online, with Erin emphasizing the importance of authenticity and vulnerability. They touched on the use of AI tools to help with tasks such as graphic design, with Erin noting that while AI can make the marketplace noisier, it also provides opportunities to stand out by being oneself. They also discussed the potential of AI in generating ideas and preventing writer's block, but agreed that authenticity and personal input are still crucial. Erin offered help to Michael for their next discussion and mentioned her work, which can be found at conqueryourbusiness.com. - Laat meer zien
