Afleveringen
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Most athletes and fitness fanatics underestimate how innovative grip technology can unlock their true potential. Sean Coote, founder of Frog Grips, reveals the game-changing innovation that transformed CrossFit performance and how itâs just getting started.
In this episode, Sean shares the unlikely origins of Frog Grips: a journey sparked by boredom during COVID, and a relentless quest for the perfect grip that would protect hands and boost strength. He uncovers the pivotal moment when a custom, sticky, chalkless grip prototype felt like âchanging the game,â and quickly proved to be a sport-shifting breakthrough, enabling unbroken sets that were previously impossible.
Discover how Frog Grips went from testing samples in a gym to dominating athlete hands at the CrossFit Games, driving a seismic shift in how athletes train and compete.
We dive into the core insights that made Frog Grips a must-have, exploring how proprietary materials, athlete-driven feedback, and relentless innovation challenged the status quo. Sean breaks down the complexities of product iteration, strategic athlete sponsorship, and the balancing act of staying true to a niche while expanding into complementary accessories like knee sleeves and belts.
He shares behind-the-scenes stories of international shipping chaos, epic event experiences, and how a small Australian brand is scaling globallyâovercoming logistical hurdles and shaping industry standards along the way.
Why does this matter? Because grip technology isnât just about protecting your hands; itâs about unlocking new levels of strength, confidence, and performance for every athlete, from beginners to elites. Ignoring these advancements means missing out on vital gains and potential record-breaking moments.
For coaches, entrepreneurs, or anyone interested in how innovation disrupts even the most traditional sports, this episode offers a rare view into the future of fitness gear.
Whether youâre a CrossFit athlete, coach, or business builder, this episode is your blueprint for turning a simple idea into a global game-changer. Learn from Seanâs relentless pursuit of excellence and how a one-of-a-kind grip redefined whatâs possible in the sport. This is essential listening if you want to stay ahead of the curve and see whatâs coming next in athletic performance technology.
Sean Coote is the founder of Frog Grips, a pioneering brand revolutionizing grip equipment used by top athletes and gyms worldwide. With a background blending gym ownership, athlete sponsorship, and cutthroat industry competition, heâs built a powerhouse in fitness innovation thatâs just getting started.
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Most athletes chase stronger lifts and faster times, but what if the secret to peak performance is actually less?
Luka ÄukiÄ reveals how shifting his focus from volume to quality transformed his fitness, enabling him to hit new PRs while maintaining his speed and endurance.
If you're tired of endless training hours that sacrifice your results, this episode is your wake-up call to optimize your approach.Luka shares the nuanced differences he's experienced since switching to Fraser Mackenzie's program: more targeted sessions, smarter use of time, and an emphasis on movement quality and energy system training like VO2 max intervals. You'll discover how these tactics break the cycle of burnout and help athletes stay competitive year-round, even when injuries or life commitments threaten to derail progress.
We break down the importance of clear goal-setting, the power of community-driven accountability, and how competition frequency enhances consistency and resilience. Luka also highlights practical strategies for balancing strength gains with cardioâan essential combination for functional fitness athletes aiming for longevity and performance in multiple domains.Why does this matter? Because in todayâs sports landscape, maintaining high-level performance across a whole season requires more than just grinding harder; it demands smarter programming and strategic recovery. Lukaâs insights are a game-changer for athletes who want to push their limits without burnout.
Whether you're a competitor, coach, or fitness enthusiast craving a fresh perspective, this episode offers actionable advice backed by Lukaâs incredible journey from Serbia to the global stage. Get ready to rethink your training, embrace quality over quantity, and unlock your full potential.
Luka ÄukiÄ is a top-tier CrossFit athlete from Serbia, known for his relentless dedication and recent performances at the World Fitness Project. His journey reflects resilience, strategic growth, and the pursuit of sustainable excellence in a sport where every second - and smart decision - counts.
Perfect for athletes aiming for consistent progress, coaches seeking effective programming insights, or anyone frustrated with ineffective volume, this episode delivers the blueprint for smarter, healthier, and more enjoyable training.
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Zijn er afleveringen die ontbreken?
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After missing the CrossFit Games in 2025, Aniol Ekai made a decision that changed his performance ever since:
He stopped focusing on outcomes and started focusing on execution.
In this episode of the Brute Training Podcast, Aniol breaks down the lessons learned from last season, the mindset shifts that helped him dominate the European Semifinal, and why he believes maturity has become one of his greatest competitive advantages.
We also dive into his coaching relationship with Fraser, how he approaches training volume and intensity, how he competes under pressure in Spain, and why he's more confident than ever heading into the 2026 CrossFit Games.
If you enjoyed this episode, make sure to subscribe, leave a review, and share it with a friend who's serious about getting better.
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An insight into the thoughts of one of the best coaches in the game. THE BRUTE BRIEF will bring you the why behind Matt Torres's methodologies and teachings. Today, we explore how to Build Bullet Proof Shoulders & Hips and other insights Matt has on training, competing, and his athletes.
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Most CrossFit athletes think endurance improvement comes from simply doing more cardio, more zone 2, and more hard intervals.
According to Brute Endurance Coach Mark Cullen, that's exactly where many athletes go wrong.
In this episode of the Brute Training Podcast, Mark joins George Rhigas to break down the endurance concepts that actually move the needle for CrossFit athletes. From Zone 2 myths and threshold training to VO2 max development and pacing strategies, this conversation is packed with practical takeaways you can apply immediately.
Whether you're training for the Open, Semifinals, HYROX, a running race, or simply trying to stop fading late in workouts, this episode will help you train smarter.
Let us know in the comments:
What's the biggest challenge in your endurance training right now?
Subscribe for more coaching insights, athlete interviews, and performance education from the Brute coaching team.
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This week on the Brute Training Podcast, we sit down with Snorri Baron, founder of Bakland Management and one of the leading athlete managers in CrossFit and HYROX.
Snorri has worked with athletes like Sara Sigmundsdottir, BKG, Emma Lawson, Lucy McGonigle, Ricky Garard, and many more while helping shape sponsorships, athlete brands, and careers behind the scenes.
In this episode, we talk about:⢠How sponsorship deals work in CrossFit⢠Why HYROX is growing so quickly⢠What brands are looking for from athletes⢠The reality of trying to make a living in fitness sports⢠The future of CrossFit competitions⢠Advice for young athletes chasing the Games
If youâre a CrossFitter, coach, competitor, or fan of the sport, this one gives a real look into the business side that most people never hear about.
Drop a comment with your biggest takeaway and let us know who you want to see on the podcast next.
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Ella is coming off her best season yet, with a top-15 finish in the Open and her strongest Quarterfinals performance ever.
In this episode, George and Ella dive deeper into what her journey has looked like thus far, the challenges she's faced, and what has made the biggest difference for her when it comes to becoming elite in the sport.
This episode will help you get to know our Brute athlete, Ella Wilkinson, better and give you things she's learned along her journey of becoming elite.
Make sure to subscribe for more episodes with elite athletes, coaches, and behind-the-scenes conversations from the sport.
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Is CrossFit actually moving forward or drifting away from what made it great?
In this episode of the Brute Training Podcast, we sit down with Jake Marconi and Coach El to talk about the current state of the sport, the Games season, and what needs to change.
We cover:⢠Regionals vs the current format⢠Why the sub-elite athlete matters more than you think⢠The impact of constant season changes⢠Why workouts like Gwen create real drama⢠What CrossFit can learn from other sports⢠The future of competition, structure, and athlete development
đ Drop a comment with your take on the current season
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Emma Lawson is coming off her best CrossFit Open performance yet and heading into Semifinals with a completely different mindset.
In this episode of the Brute Training Podcast, Emma shares what changed.
From stepping away from CrossFit and rebuilding her relationship with training, to letting go of external validation and finding confidence in her own process, this conversation dives into the real work behind performance.
If youâre chasing progress in the gym or trying to maximize longevity in fitness or sport, this is one to listen to.
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Aimee Cringle is one of the most consistent athletes in the sport right now.
Games athlete, second place at WFP, and competing against some of the best in the world.
But her mindset might surprise you.
In this episode of the Brute Training Podcast, we dive into what it actually looks like to train, compete, and improve at the highest level of CrossFit.
Aimee shares what itâs like preparing for an Open announcement against top athletes, how she structures her training days, and why constantly working on weaknesses can make you feel less fit than you actually are.
We also talk about managing a packed competition schedule, training through injury, and building confidence when youâre surrounded by elite competition.
If youâre trying to level up your performance, this episode gives you a real look behind the scenes.
Listen to the full episode and subscribe for more conversations with top athletes.
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What actually makes a future CrossFit Games athlete?
In this episode of the Brute Coaches Podcast, Domenic D'Agostino and Coach El go deep on talent identification, athlete development, and what separates good from elite.
We break down:-Why strength should come before conditioning for young athletes-How to spot real potential early-The role of Olympic lifting, gymnastics, and movement quality-When athletes actually hit their peak-The impact of life outside the gym on long-term success
We also get into coaching at a high level:
-What âdetached caringâ really means-How to balance being a coach and a friend-When to push and when to step back-Coaching athletes vs coaching people
This is a must-watch for coaches, competitors, and anyone serious about improving in CrossFit!
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What actually makes a CrossFit champion?
In this episode of the Brute Training Podcast, we sit down with Jason Hopper and Coach El to break down the real changes that led to his rise.
This is not about doing more, it's about doing what matters.
If youâre serious about improving your performance, this conversation will change how you think about training.
đ§ Listen now and start training with purpose
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If you feel like youâre working hard but not actually improving⌠this is the episode you need.
Right after our first Australian Brute training camp, we sat down with Emily Clements and Julia Hannaford to talk about whatâs actually moving the needle in their training right now.
This isnât surface-level advice.
We get into what changed when they moved from template programs to individualized coaching⌠why constantly training your strengths will hold you back⌠and how to finally make progress on the things that matter.
We also talk about:
⢠The real reason your weaknesses arenât improving⢠How to train alone but still get better⢠Learning to enjoy competing again⢠Why your âwhyâ matters more than your leaderboard spot⢠Balancing CrossFit with real life without burning outIf youâve ever felt stuck, frustrated, or unsure if your training is working⌠this episode is a must-listen
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Most CrossFit athletes say they want to qualify, but very few are willing to live like the pros who do.
In this episode, we break down:
⢠Why you have to act like a pro before you qualify⢠Minimum effective dose vs maximum effective dose⢠Why jumping programs kills progress⢠How elite camps actually build athletes⢠The real sacrifices behind semifinals runs
If you are stuck at almost, this conversation is for you.
Stop guessing your volume.
Stop chasing fatigue.
Start solving problems.If you are serious about competing at a higher level, apply for coaching with Brute Strength.
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What does it take to stay competitive as you get older while also building a life outside the gym?
Khan Porter joins the Brute Training Podcast to talk about the evolution of training, identity, and mental performance after years at the top of the sport.
This conversation covers both the physical AND psychological sides of longevity.
If you want to compete for a long time without losing yourself in the process, this episode is packed with perspective.
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In this Brute Strength episode, we sit down with Brute Hyrox athlete Fabian Johnson to break down the biggest conditioning mistakes CrossFitters make when transitioning into Hyrox-style racing.
A lot of athletes think they just need more intensity, but intensity without an aerobic base only gets you so far.
We cover:
⢠Why Zone 2 training matters⢠How to build endurance without losing strength⢠Running volume for strength athletes⢠Structuring training with limited time⢠Avoiding injury when adding running⢠The difference between treadmill and outdoor running⢠Why pacing and heart rate control matter
If you want to perform better, deeper into workouts, and stop blowing up late, this conversation will change how you train.
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Not sure which program you should be following?
In this episode of the Brute Training Podcast, we break down every option in the Brute ecosystem so you can stop guessing and start training with intent.
Coaches Matt and Jaden explain exactly who each track is for, how much time it actually takes, and why choosing the right program matters more than selecting the hardest one.
This episode is a go-to resource if you are preparing for the Open, Quarterfinals, or want a program that fits your life and training goals.
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Dallin Pepper has been part of Brute since he was a teenager and is now a multiple-time CrossFit Games athlete.
In this episode of the Brute Training Podcast, Dallin breaks down what it actually takes to build a career in CrossFit. Not just making the Games, but staying there.
We talk about:⢠Growing up in CrossFit and competing as a teen⢠Joining Brute and training in high-intensity camp environments⢠Training solo in a garage gym and why it works for him⢠How competition volume impacts recovery and longevity⢠Balancing marriage, life, and elite training⢠Thinking long term in a sport that keeps getting faster
This episode is for athletes who want to train smarter, compete longer, and understand what life at the top really looks like beyond the leaderboard.
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CrossFit sponsorships didnât come from a rulebook. They were built in real time.
In this episode, Matt OâKeefe breaks down how athlete management began in CrossFit, what it was like negotiating deals when there was no precedent, and why protecting athletes mattered more than chasing short-term financial gain.
Matt shares stories from the early days with Games athletes, how brands and athletes learned to grow together, and why CrossFit is one of the few sports where men and women truly compete on equal footing commercially and competitively.
If you train, compete, coach, or care about the future of CrossFit, this episode is a must-listen.
Subscribe for more conversations on training, performance, and the people shaping the sport.
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CrossFit sponsorships didnât come from a rulebook. They were built in real time.
In this episode, Matt OâKeefe breaks down how athlete management began in CrossFit, what it was like negotiating deals when there was no precedent, and why protecting athletes mattered more than chasing short-term financial gain.
Matt shares stories from the early days with Games athletes, how brands and athletes learned to grow together, and why CrossFit is one of the few sports where men and women truly compete on equal footing commercially and competitively.
If you train, compete, coach, or care about the future of CrossFit, this episode is a must-listen.
Subscribe for more conversations on training, performance, and the people shaping the sport.
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