Afleveringen
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On this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.
Key Takeaways:
(05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture.
(06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements.
(07:13) Connecting the right audience to the right content through AI.
(10:58) Rethinking personalization due to privacy changes.
(14:15) Improving audience matching and reducing content fatigue with diverse creative content.
(18:18) Improving ad performance through AI-driven insights.
(24:51) Creating cost-effective, high-quality content from descriptions with generative AI.
(34:55) Simplifying user experience with natural language interaction with AI.
(43:29) Requiring significant advances in hardware and energy efficiency for AGI.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape.
Key Takeaways:
(01:28) Alice Li's personal motivation for starting First Day.
(02:31) The social impact of First Day's products.
(03:07) Encouragement for women founders to ‘take the leap’.
(03:42) Balancing professional responsibilities and personal well-being.
(04:45) Focus on omnichannel growth and Meta investments.
(05:31) Strategies for increased performance and sales.
(06:14) Exploiting the Q5 concept for scaling up.
(07:05) Role of AI in First Day's operations.
(08:26) Building a company culture valuing effectiveness over background.
Finally, as we face the year 2024, may we ask you this: How can you lend a hand and help another woman on her path to success?
Resources Mentioned:
First Day
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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Zijn er afleveringen die ontbreken?
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On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.
Key Takeaways:
(03:07) Kizik, the hands-free shoe company.
(06:19) Kizik's marketing strategy for the younger audience.
(07:21) Creative advertising for Kizik.
(08:17) Customer feedback and video survey usage.
(13:20) The importance of original content in marketing.
(17:31) AI's role in creative processes and marketing.
(22:26) 'Conversational marketing' and brand alignment with community culture.
(25:55) Future trends in footwear and marketing.
(30:10) Creativity, customer connection and the future of marketing.
Resources Mentioned:
Kizik
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.
Key Takeaways:
(01:23) Kevin introduces Reels as a crucial digital marketing tool.
(03:47) Bianca discusses the algorithmic benefits of Reels.
(05:31) Trends in user engagement with Reels.
(08:15) Success stories from brands using Reels.
(10:42) Strategies for creating effective Reel content.
(13:57) Measuring Reels' performance.
(16:20) Future of Reels in digital marketing.
(18:45) Q&A session addressing listener queries.
Resources Mentioned:
New Engen’s Website
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.
Key Takeaways:
(04:09) Differentiation in using Reels for branding and advertising.
(06:37) Adapting stories creatively for Reels.
(07:26) Progressing into the language of Reels.
(08:47) Explanation of product level video by Christine Lu.
(09:36) Gamze Yılmaz on testing product level video.
(11:36) Integrating product level video in BAU.
(17:26) Testing video and images in product level video.
(18:30) Tips and tricks for using Reels effectively.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.
Key Takeaways:
(02:34) Attention as a questionable metric in advertising.
(03:27) The significance of fleeting ad exposure.
(04:24) Short ads can be effective.
(04:40) Long-term impact of advertising over immediate sales.
(07:45) Overlapping mental and physical availability for brands.
(08:39) Frequent, concentrated ad exposure strategy.
(13:32) Poorly-targeted advertising.
(16:12) The need for more creativity in advertising.
(17:30) AI's potential role in marketing.
(19:17) Advertising as a long-term investment, especially during recessions.
(23:45) Advice for marketers: Be open-minded and skeptical.
Resources Mentioned:
”How Brands Grow: What Marketers Don't Know” by Byron Sharp#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.
Key Takeaways:
(04:38) AI existing “off the shelf.”
(09:04) AI's transformative role in customer service.
(12:18) Initial skepticism faced by agents when introducing AI.
(14:32) How AI assists new agents in remote working environments.
(20:21) Using AI to enhance user experience.
(21:04) Challenges in transitioning technologies to customer interfaces.
(21:40) The irreplaceability of deep thinking in professional realms.
(22:01) Future prospects of AI integration in daily operations.
(22:27) AI as a ubiquitous technological tool in the near future.
(23:30) AI's evolving role in shaping human and business interactions.
Resources Mentioned:
AI at Meta
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.
On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:
- Lauri’s career path and where he is today.
- A typical day in Lauri’s life as CTO.
- The potential of AI in the fields of technology and marketing.
- Using AI in targeting and measurement.
- Measuring the impact of advertising in a world where privacy is a key concern.
- Tech solutions to challenges around incrementality.
- Lauri’s approach to fostering innovation in his teams.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International
We talk about:
- Wes’ background and what led him to his current role.
- How direct-to-consumer (DTC) marketing brings brands and customers closer.
- Some exciting ways Mondelēz International is using DTC to connect with its audiences.
- What are some of the biggest challenges facing marketers today?
- Thinking about privacy and security in a new era of digital marketing.
- How Mondelēz International is thinking about performance marketing.
- How Meta’s platforms can help with performance marketing.
- Predictions for digital commerce over the next decade.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.
We talk about:
- What exactly is AR?
- How can people discover and use AR?
- How AR storytelling has evolved.
- The importance of interaction when it comes to AR.
- Using Instagram Reels in storytelling.
Resources mentioned:
Instagram Reels
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:
- Performance 5 — five data-backed strategies to help marketers maximize performance.
- How these five pillars have evolved and been refined.
- The importance of account simplification.
- How advertisers can succeed with automation.
- How Meta’s Advantage tools can help tap into the power of automation.
- How performance marketers have achieved great results with Advantage+ shopping campaigns.
- Why creative differentiation is so important.
- Using customer data and measuring results effectively.
Resources mentioned:
Performance 5
About Advantage+ shopping campaigns
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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Today’s episode features Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.
Matt talks about:
- Meta’s history of using AI and some recent changes.
- Meta’s foundational AI infrastructure and technology.
- Understanding Meta’s AI models and how they help marketers.
- AI modeling and AI-powered ad experiences.
- The power of Meta’s Advantage+.
- Meta’s commitment to using AI ethically.
- Exciting new Meta AI features on the horizon.
Resources mentioned:
About Advantage+ shopping campaigns
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.
We talk about:
- Some key business updates across Meta’s platforms.
- How Meta users can ensure they get the most out of Meta’s tools.
- Brand advertising and how it works with performance marketing.
- Key trends in omnichannel marketing.
- How advertisers can continue to drive great performance in a more privacy-focused world.
- How can CMOs prepare their teams for more innovation in the future?
- The future of marketing agencies as AI becomes more powerful.
- How marketers can start building their AI capabilities.
Resources mentioned:
https://ign.com/
ChatGPT
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.
We discuss:
- How the advertising industry is evolving.
- Meta Conversions API tool and how it works.
- Adobe Real-Time CDP and how it works alongside Meta to support advertisers.
- How Lenovo is using Meta Conversions API at scale.
- How Meta Conversions API and Adobe Real-Time CDP help improve performance.
- Some key metrics from Lenovo.
- Some of the insights Jennifer learned from this integration.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.
We talk about:
- Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing.
- Meta tools available to companies to help address these issues.
- Mondelēz’s marketing approach across different channels.
- How Meta platforms help customers comfortably purchase online.
- The importance of trust and authenticity online.
- How EyeSee and Mondelēz use data insights to inform their future strategies.
- Trends that could dominate the future online market.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
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On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.
We talk about:
- Ralph’s background and how he got started.
- The value of short-form video vs. paid media.
- When does a short-form video become long-form?
- Some powerful formulas used in video marketing.
- How to use the call-to-action in short-form videos.
- Ralph’s advice for people getting started with short-form video content.
- The most effective way to produce short-form videos.
- How to use audio in short-form videos.
Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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Today’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.
Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades.
We talk about:
- Danielle’s career and the wealth of different roles she’s played.
- Danielle’s upcoming project, playing Sofia in the musical adaption of The Color Purple
- Black Women on Broadway, the movement Danielle co-founded, and what it does.
- How being a mom is influencing Danielle and her work.
- Women that have influenced and inspired Danielle.
- Danielle’s advice for women in the room.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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This is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.
In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer.
We talk about:
- Amanda’s 2021 Public Gardens exhibition in response to the wave of anti-Asian hate crime.
- The importance of art in fostering belonging.
- Marley’s early experiences with books that failed to represent women.
- How both Marley and Amanda have been empowered and supported by their communities.
- The importance of curiosity and always learning.
- Why women are key to social change.
- What gives Amanda and Marley optimism for the future.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing #IWD
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On today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses.
We talk about:
- How to define a creator.
- Why supporting the creator economy is so important for Samsung.
- What is the Team Galaxy Program?
- Samsung’s partnership with Meta on their upcoming Galaxy Creator event.
- How Samsung helps creators turn passion into profession.
- How to ensure alignment between creators and companies while preserving authenticity.
- How Samsung is using Meta in their creator strategy.
- Some up-and-coming trends among creators.
We can’t wait to be part of the Samsung Galaxy Creator Collective, March 21-22. For the first time, we’re joining this unique event designed for creators, by creators. We’ll be sharing insights and advice to help accelerate their goals of turning their passions into a business.
Stay tuned to access the event livestream
https://www.samsung.com/us/explore/brand/galaxy-creator-collective/#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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Today’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.
In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of Global Customer Marketing and Head of Office at Meta Chicago, interviews Aayati Dash Kar — who at the age of just 10, is already the Co-Founder and Creator of Queendom Metaverse and the Assistant Creative Designer of the book; LEADhER.
Here’s what to expect:
- An introduction from Nicola Mendelsohn about the challenges facing women in 2023 and what to do about them.
- Why women deserve equality.
- Some of Aayati’s personal experiences.
- The LEADhER book, what it’s all about and some lessons Aayati learned from the creative process.
- Women who have inspired Aayati.
- The Queendom Metaverse, how Aayati came up with it and what it does.
- Some of Aayati’s poetry.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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