Afleveringen
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I interviewed Kurtis Powers who is a Creative Director at Analogy and a Broadcaster, Curator/Speaker and DJ. He has amazing experience in the creative and digital space and he has worked at some of the largest agencies in New York including JWT and SapientRazorfish.
In this episode we discuss what the differences are between the large agencies and then also working for smaller consultative agencies in a contrast piece. Kurtis shares his many years experience in working on large projects with huge brands and this really gives an insight for people looking to get into the world of agencies.
You can get in touch with Kurtis by emailing [email protected] or following him on the handles below:
Kurtis Powers on LinkedIn
Kurtis Powers on Instagram
@kurtispowers on Twitter
We hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey https://www.casey-digital.co.uk
@caseydigital on Instagram
Paul Casey on LinkedIn
Youtube Channel - Casey Digital
@casey_digital on Twitter -
I interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience.
Topics we covered:
Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people
Louis started out by interviewing business boot-strapers and marketeers to find out their secrets
EHM was part of the first wave of marketing podcasters with a difference and he puts a lot of his success down to getting feedback and focusing on "No bullshit" approach
Learning from his guests has been really energising and valuable to Louis
The podcast schedule is the most gruelling aspect of running a popular podcast
Getting help with his podcast for editing and marketing helps Louis keep the podcast going every Tuesday
Helping people with marketing during lockdown
The future of EHM podcast is to educate people on the marketing fundamentals and giving people guides to stand out
The real truth about Seth Godin and his marketing advice (must listen)
Louis gives us an insight to what it's working for Hotjar
How Hotjar is going to grow in the future with new features
Louis' tips for marketers:
Marketing - it's all about your market, it's not about you!
Giving value up front is so important when it comes to building a funnel
Be aware of the shiney new marketing tools and trends and try to cut through to use evergreen tactics
Focus on the first principles for your marketing and why are you relevant from the people first approach
Make sure you get a good balance of feedback from real customers (real people) instead of just looking at data all the time
We hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey https://www.casey-digital.co.uk
@caseydigital on Instagram
Paul Casey on LinkedIn
Youtube Channel - Casey Digital
@casey_digital on Twitter -
Zijn er afleveringen die ontbreken?
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This is a simple step-by-step guide for beginner’s on how to start a podcast on a budget or for free. You can read the full guide online at casey-digital.co.uk/post/how-to-start-a-podcast I started The Casey Digital podcast in February 2019 with no budget and there are now thousands of people tuning in to listen to my content. In this pod I have listed the steps you need to follow in order to create and grow your own podcast from the ground up.
Contents:
Step 1: Position your podcast to appeal to your target audience Step 2: Ensure you have the right podcasting equipment and software Step 3: Plan your podcast in advance and have a great script Step 4: Find amazing guests to enrich your podcast for your audience Step 5: Enjoy recording your podcast, it shouldn’t be a chore Step 6: Spend time editing your podcast (but not too much time) Step 7: Promote your podcast effectively through your channelsCLICK HERE TO READ THE FULL GUIDE I hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey https://www.casey-digital.co.uk
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter
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I interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning.
Topics we covered:
* Adapting your working life to the lockdown measures following the virus outbreak
* Working from home becoming the new norm
* Working for Simply Be, Missguided and Ego Shoes
* The growth of fast Fashion and digital in Manchester
* The importance of brand and storytelling through social media is how you stand out in the current saturated market
* The transition of working in a business to working for yourself
* The psychology of marketing your brand and making a change for yourself
* How to find you why
* Coaching people who want to change their job and their life
Links and resources:
* Beyond the stories podcast
* https://www.laurenosullivan.com
* [email protected]
* Fiona Murden - https://www.amazon.co.uk/Defining-You-profile-yourself-potential/dp/1473668387
* Letters From a hopeful creative podcast - https://podcasts.apple.com/gb/podcast/letters-from-a-hopeful-creative/id1408102079
* Albert Camus - The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.
We hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey
https://www.casey-digital.co.uk
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
Welcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine.
1. Site speed
Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever!
Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of tools but I like to recommend using 2 tools (Google Page insights and GT Metrix) and stick to them as you benchmark month on month.
Ensure that site speed is a monthly agenda item on your website roadmap in house and if you use an agency you should be committing retainer hours every month.
Read this post on Moz about why site speed is so important and you will see that shaving a second off your page loading speed can have a massively positive impact on your conversion rate.
2. Conversion rate optimisation
Making any major changes to the critical aspects of your customer journey isn’t normally BAU for most businesses due to the risk and flow of revenue that it generates i.e. the checkout.
Generally speaking a lot of businesses will have reduced spend on acquiring new customers but they don’t spend enough time trying to convert their existing visitors and optimising the conversion rate as much as possible
Here are some simple tips to start CRO:
- Map out the customer journey using post it notes or a document and look at the key areas on that page to split-test.
- Create a very simple split test plan to change 1 or 2 elements in the customer journey to test a hypothesis, i.e. call to action (CTA) button colour or CTA copy and run it for a minimum of 6 weeks.
- If you haven’t already, set up tracking software where you can split test the data from your changes. If you don't have a paid tool, use Google Optimize which is a great free tool.
3. Adapt your paid strategy to be more agile
Continue to review paid campaigns weekly
Review what content you are putting out in your ad campaigns
Use this time to really analyse your funnel
4. Email marketing is old but gold
According to BounceX email conversion rates and revenue has increased during the pandemic (BounceX COVID-19 Retail Pulse Study)
Brands are marketing to a more engaged audience as they have more time on their hands.
Targeted messages to curated audiences has always been the winning formula for email marketing and this is especially the case during the pandemic.
If you can create compelling content / campaigns and use email as one of the main vehicles you are likely to get a relatively strong ROI.
5. SEO is as important as ever
If you have been investing into SEO and you have a solid strategy and roadmap, hats off to you and I’m sure there are a lot of smug SEO’s in digital teams up and down the country as paid media budgets are getting reduced.
If you aren’t confident in you SEO strategy or you are unsure here are 3 tips to start you on the right path :
- Run a technical audit
-Scale up your “Power Post” SEO content
-Research new trending topics in your sector and adapt your strategy
If you want to find out more about SEO or you are new to the subject please go and check out the Beginners guide to SEO on my blog or download the SEO whitepaper from the Seventy7 blog.
Visit - casey-digital.co.uk for more -
I interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency.
Topics we covered:
Taking the scenic route into the marketing industry
Moving from a traditional approach which has helped principles of how Richard has approached things moving forward
Working client side vs working agency side
Creating agile agencies is the future of the client servicing and outsourcing work from brands to agencies
Clients will work with agencies because they don’t have the time or expertise
Collaborating with teams to refresh the creativity
Working in house in various from Bathrooms and plumbing, Sex Shops, Henri Lloyd and Bongo’s Bingo
Offering design apprenticeships and creative mentoring to creative teams
The evolution of collaboration in the creative and digital industry and the rise of agility being the difference between traditional and forward facing agency models
Crowdsourcing resources for your agency and managing workload with an agile in house team
Growing clients from scratch as a start up agency and looking to get longer term contracts
Early learnings of the commercial and pricing models for agencies, plus looking at the world from what you would pay for a product or service
Gary Vee’s influence on the digital market and community
Marc Jonckers has been the biggest influence on Richard’s career
Carrie Rose at Rise at Seven is really making changes in the market around Digital PR with straight talking content without fluff
Carley Jones from Kettle Bell Kitchen is an inspirational leader in Manchester and she has a fantastic personal brand.
Gym Shark’s Ben Francis and Noel Mack growing a fantastic brand and Ben being involved in the brand and product
If you make it to the end you will hear a fun game called: Sing, Sing, Show us your ring. (don't ask)
Links and resources:
[email protected].uk
MCCM On LinkedIn
Richard Renda on Linkedin
Lucy Clarkson on LinkedIn
We hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed Co-Founder of The Light Agency, Clair Heaviside, on how she has grown to be a female agency founder and driving company culture. Clair talks us through her diverse creative background and starting up the Light Agency with business partner Dom Carter.
Topics we covered:
Starting out in an unconventional way through the Odd Arts Charity which is a global drama group who work with people to build confidence and get people to express themselves. How Clair has become part of the creative industry and working with a mix of creativity from performing arts and artists to traditional creative design. Approaching work with clients with the right agency values and culture, you can have great ideas and make money with the right values. Working in a more conscious agency environment. Sustainable and conscious brands are great but there is a flip side where people are creating purpose branding which is misleading to consumers in campaigns. Saying yes to things and taking opportunities. Learning about yourself and how other great businesses are ran. Clair realising that “It’s only marketing, no one has died.” Having the big job isn’t easy but growing the Light Agency with Dom Carter is going well and they are looking to grow in the future. Company culture and work life balance is really important to Clair and she goes into detail about how she see’s the ideal culture. Gaining tangible results from creating a high performing company culture. Representation and a supporting environment to help people from different backgrounds grow in future. “Coming into to work should feel like double art on a Friday and not double maths on a Monday” Gaining inspiration from Karl Barker, Nick Morgan, Rich Whitehouse, Paul Irwin, Ali Hanan, Cindy Gallop, Sandy Lindsay MBE. Walking dogs in Disley and getting headspace away from the mayhem of the city centre Quote from Jack Kerouac: "Because in the end, you won't remember the time you spent working in the office or mowing your lawn. Climb that goddamn mountain."Links and resources:
Clair Heaviside on LinkedIn @clairheavy on Twitter The Light Agency Brene brown Ted Talk about The Power Of Vulnerability Unf*ck your brain podcast by Kara Loewentheil Work like woman book by Mary PortasWe hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter
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I interviewed founder of What Marketing, Chris Townsend, on how building a paid social agency that create video content for clients in the travel sector and finding his work-life balance.
Topics we covered:
* Moving to Manchester from the North East to learn his trade at MediaCity
* Chris has received a lot of great advice from Naomi Timperley
* He started out at TunaFish Media as a camera assistant
* Chris travelled and shot video content for 4 months in South East Asia is as amazing as it sounds
* When creating video content always start with the audience first
* The evolution of the social video market from 10 pieces per campaign to over 100 pieces of content
* Creating more sophisticated content at volume to get results for clients on Facebook and Instagram
* Trying to find the work life balance between being a director of a company, delivering for global travel clients and having a young family at home
* Creating separation from your mobile phone to
* Working on Veganuary campaigns and trying to move to a more conscious diet after working with vegan clients
* Chris gives a valuable insight into his process of creating social video content and then running ads for clients
* Top 3 tips from Chris on social video:
1. Set up is key - Transparency of data is key for reporting back on data for social media ad campaigns, always ensure the pixel is set up correctly and everything is being tracked. If the clients doesn’t know
2. Plan the content around the audience - Understanding why you are creating content and who you are targeting when creating social video is essential for getting return on your investment of content
3. Clarity of objectives - Being clear on what you are looking to achieve and ensure that you stick to the original plan that you have set out in terms of KPI’s, audiences and budgets otherwise this will skew the success of campaigns.
* James McDonald from TunaFish Media has been a big influence to Chris’s career
Links and resources:
* Chris Townsend on Twitter
* Chris Townsend on LinkedIn
* Email Chris - [email protected]
* What Marketing on Twitter
* Escape from camp 14 book
We hope you enjoy the episode and if you have any questions please email [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed Co-Founder of Tribes, Bruce Thomas, on how has built digital products for the music industry. Bruce gives insights to the journey of growing a digital agency and shares inside stories of working with artists and bands.
Topics we covered:
* Dreams of becoming a rock star
* 90’s tech projects on CD ROM and Floppy disks
* Co-Founding tech businesses in Manchester including Sub Net, Magnetic North and Modern English
* Bruce’s biggest mistake was opening a restaurant
* Working with people who produce great digital products and walking into meetings with confidence
* Building a digital agencies to supply the music industry with tech products
* Getting the work-life right between family and work
* Working with Led Zeppelin and meeting Bruce’s hero Robert Plant
* Balancing chasing the end of month payments as a start up versus working on passion projects
* Andrew Spinoza has been a big influence on Bruce’s career
* Tribes book from Seth Godin
* Finding his birth family and speaking to his brother about his favourite album - Abbey Road
* Led Zeppelin 3 is his 2nd favourite album
* Knowing what you are good at is important and migrate to places where you can fight for your dream role
* Bruce’s favourite quote: “And in the end, The love you take, Is equal to, The love you make.” The Beatles, The End from the album Abbey Road
Thank you for listening and please email me any feedback - [email protected]
If you would like to get in touch with Bruce find him on LinkedIn or email [email protected] Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed Head of Brand Strategy at Seventy7, John Whalley, on how he builds brands up to be successful. John gave me insights into his process and there are some valuable tips for anybody looking to create a brand or re-brand.
The main topics we cover are:
How John got into the creative industry originally
John’s love of music and the influence it had on his creative process.
Building your brand is not about designing your logo and writing your strapline.
Brand battle Vs. Brand Building
Battle: You can push out message, after message, after message, after message.
Building: Or you can pull people in with your story and build your brand community
Consumers see over 3,000 brands per day and they only remember 5.
From a solid platform everything else can follow, stronger connections can be made, and more meaningful relationships built with your consumers.
Brand Platform
A brand platform is build on 3 key pillars; Purpose, Mission and Values.
Purpose
Your purpose is your ‘why’ you do what you do It’s the reason you exist, beyond making money.
58% of businesses with a clearly understood purpose experienced growth of +10% in the last three years. Harvard Business Review / EY Beacon Institute
If you communicate your purpose and it links to that of your audience, they’re more likely to join your tribe.
Mission
Your mission is your action-oriented master plan. It’s your ‘how’ you plan to achieve your vision.
Your mission is what you do, who you do it for, and how you do it.
Vision
Your vision is your picture of where you aspire to be. It’s your ‘what’ you aim to achieve. It’s your hopes and dreams.
To build your brand, first define your brand platform. Then live by your brand values and tell your brand story.
Values
Your brand values are the principles and behaviours that you stand by. They run throughout your purpose, mission and vision.
They should be unique, meaningful, memorable, actionable and clear. They should never be vanilla or ‘off-the-peg’.
Brand Story
Your brand story is your unique brand narrative. Without purpose, mission and vision, your story can never be authentic and compelling.
Stories are fundamental to the way that we communicate as human beings. Stories differentiate your brand. Stories are shareable.
Links and resources:
@john_whalley on Twitter
John Whalley on LinkedIn
Simon Sinek Ted Talk on “Start With Why”
Download the Seventy7 Brand Building Guide
Marty Neumeier - "The brand gap” , “Zag” and “Scramble”
Email me - [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed MD of Tunafish Media Sam Jones about balancing the agency and running a successful charity to help to homeless in Manchester.
The main topics we cover are:
Starting out in radio and deciding it wasn’t for him
Sam worked in early stage social media around 2003
2011 he started an agency called Tunafish media with some friends from Uni When they started Tunafish they also had a bar job to help with cash
Creating viral content for Donald Trump’s first day in the office, 200 million views in 3 days for a World Leaders WhatsApp group
Looking forward to the future of creating content and how the gap will be closed between hero content and throw away content and personalised Memes and GIFs
Sam’s Manchester rant
Work life balance when running an agency
Facing mental health issues and how
Sam copes with anxiety
Finding motivation in cheesy montage videos
Inspiration: Michael Di Palo and Sandy Lindsay providing guidance
Not just soup was started in collaboration with Coffee for Craig to feed the homeless men and women in Manchester 3 nights a week
This project has provided over 45,000 meals to people in Manchester
Sam going to Buckingham Palace to receive the Queens award at a garden party
Volunteering for Forever Manchester and being the Vice-Chair Having really bad hair back in the day
Links and resources:
Sam on LinkedIn - https://www.linkedin.com/in/sam-jones-84158414/
Sam on Twitter - https://twitter.com/SamJonesMCR
Sam’s agency Tunafish Media - https://tunafishmedia.co.uk/
Shoe dog book - https://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146707
The war of art - https://www.amazon.co.uk/dp/1936891026/ref=cm_sw_em_r_mt_dp_U_tLikEbQJJB3GR
Felix Baumgartner Space Jump - https://www.redbull.com/gb-en/fly-with-felix-red-bull-stratos-pov-video
Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think - https://www.amazon.co.uk/Factfulness-Reasons-Wrong-Things-Better/dp/147363749X/ref=asc_df_147363749X/?tag=googshopuk-21&linkCode=df0&hvadid=344380111895&hvpos=1o2&hvnetw=g&hvrand=1416550232838382582&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006912&hvtargid=pla-590283424795&psc=1&th=1&psc=1 Not
Just Soup - https://twitter.com/notjustsoupmcr
Street Support (tackling homelessness) - https://streetsupport.net/manchester/
Forever Manchester - https://forevermanchester.com/
Thank you for listening and please email me any feedback - [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed SEO Specialist Sarah McDowell growing the SEO SAS Podcast with her co-host Hannah and balancing a career in digital marketing.
The main topics we cover are:
Progression through Sarah’s career from starting out and progressing into a sent SEO role
Acknowledging that you cannot know everything and asking questions to learn from colleagues
Not taking what people say as gospel and avoiding “gurus”
Work-life balance - balancing mental health and productivity
Breaking through the male dominated SEO / digital industry through quality content
The journey of starting the SEO SAS podcast with Hannah Bryce
How to get started with your podcast (see below)
The importance of authenticity and getting to market with your content
If you love what you do, side hustles are always ROI positive
What to do if your traffic has plateaued and focusing on your audience
Sarah’s favourite failure in her career
Staying curious in your career
Sliding doors means a lot to Sarah :-)
How Sarah creates her podcast:
Episode planning and creating a script
Roadcaster for the mixing desk, microphone and headphones
Sound editing tool (free) - Audacity or Garage band
Publishing the podcast through Anchor or Captivate
The jingle was created on Audio Jungle (£5 for the track)
Podcast Tips:
Offer value of some sort eg for SEO SAS its educational
Be consistent, pick a schedule and stick to it. People will then know when to expect a new episode.
Be entertaining somehow eg for us me and Hannah try to have banter
Consistency is key when you publish content
Have a feature and bring personality to your podcast
Sara recommends these people:
Britney Muller - Senior SEO Scientist @Moz
Kirsty Hulse - Speaker, author, brain based coach
Izzie Smith - Nerd, speaker, and Technical SEO Analyst. @Ryte_EN. Occasional SEO meme maker 🤖
Carrie Rose - Founder of RiseatSeven. Digital PR link building
Dawn Anderson - Managing Director @BeBertey
Links and resources:
@sarahmcduk on Twitter
Sarah McDowell on LinkedIn
LikeMind Media
SEO SAS Podcast
SEO SAS Podcast Twitter account
Hannah Bryce (SEO SAS Co-Host & SEO Manager at Gymshark)
Sh**ged Married Annoyed By Chris & Rosie Ramsey
SEO tips and advice
Whiteboard Friday for SEO tips from Moz
Recommended book - Good strategy / bad strategy
Thank you for listening and please email me any feedback - [email protected]
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips.
The main topics we cover are:
Comms strategy in 2009 versus 2020
Early stage social media marketing
Working in-house versus working agency side
Avoiding data paralysis and solving problems in the marketplace
Balancing mental health with the demands of working in marketing
The evolution of content marketing and social media marketing working in combination
Networking and building your professional network
How to manage your agency
Creating a multichannel marketing plan for an agency and for clients
Learnings from launching a brand
Mentors and looking after your mental health
Wise words from Sian about careers: "A friend once told me, that in life you will possibly get fired or made redundant, make a terrible decision job wise and you will experience one job that will absolutely change your life".
Links and resources
Manchester Publicity association - https://www.mpa.org.uk/
Pro Manchester association - https://www.pro-manchester.co.uk/
Manchester Digital - https://www.manchesterdigital.com/
Esther Perel Podcast - https://www.audible.co.uk/ep/esther-perel?source_code=M2M14DFT1BkSH082015011R&ds_rl=1235779&ipRedirectOverride=true
Good Strategy / Bad Strategy (apparently the best book on strategy!) - https://www.amazon.co.uk/dp/1781256179/ref=cm_sw_em_r_mt_dp_U_8ilhEbVW4CHA1
Brene Brown - https://brenebrown.com/
Dan Nolan (Formerly of at the E-Word) - https://www.linkedin.com/in/danielvnolan/
Cindy Simmons (MD at the MPA) - https://www.linkedin.com/in/cindy-simmons-05891460/
Christian James (MD at The IF Agency and Sian's mentor) - https://www.linkedin.com/in/christian-james-74504b1/
Liane Grimshaw (Founder + MD at SupaReal) - https://www.linkedin.com/in/lianegrimshaw/
We hope you enjoy the episode and if you have any questions or follow up please contact me or Sian on Twitter or LinkedIn
SUBSCRIBE
Spotify
Apple Podcasts
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
Dom started out as doing a side hustle at university through Facebook selling trips to Amsterdam then we he went on to teach himself how to run Facebook ads through watching YouTube videos.This is quite a bit different from his Geology degree and it proves that anyone can learn how to do digital marketing if you have the drive and desire.
From there Dom worked for a business called Invasion mainly doing digital marketing and social media before he teamed up with a talented videographer called Chris Townsend to form a start up marketing business called What Marketing. the developed really engaging social content and started to push it through social and driving leads for businesses.
Dome moved on to Cube3 who are a digital marketing agency based out of the Norther Quarter in Manchester to run their paid social offering. Dom then decided to set up as a freelancer doing the same projects with Claire who was a strong creative campaign freelancer and formed a start up agency called The Light Agency.
Top tips:
Split testing audiences and creative is the key to social media advertising working over time particularly in Facebook and Instagram.
Facebook business manager give marketeers the opportunity to split test creative and give you a real indication of what they like and what they don’t like. Lift Studies is a great way of doing this to test your awareness ads before they go out as a full campaign with lots of budget behind them.
Having a cross channel marketing strategy is really important with both Google and Facebook working together to target your customers in a customer journey rather than working on individual channels.
Launching new brands for the first time need to be realistic with expectations when it comes to traction fro social media ads at first, you need 3 months worth of data and exposure before people start to recognise your brand.
Due to the nature of platforms such as instagram people will see hundreds of brands and ads per month so cutting through the noise does take time and also they generally need to see your brand 6 - 7 times before they think about converting.
It’s important to understand customer intent and brand recall when you are running social media ads, this is because users aren’t always looking to purchase when they are scrolling through Facebook or Instagram. You won’t convert people first time you you have to build brand and campaign awareness for the user to convert when they have the intent to purchase.
As a client you need to know which agency is responsible for what when it comes to performance, it’s not uncommon for brands to be working with several agencies and it’s really important to be clear on who owns which metrics.
The above includes in house teams as sometimes there is friction between agencies or freelancers and the in house team to take credit for traffic and sales performance.
Attributing sales to the correct channel is key and Dom advises people to use Double Click to track last click attribution more accurately as you can’t be sure which channels are driving growth.
The decline of organic social is well documented and it is part of the master plan for Facebook to make lots of money from ads. It started with Facebook Business Pages and people following them really helped brand have a presence on social media, this has now evolved to Facebook Business manager to drive more ads.
Boosting posts don’t work on Facebook and Instagram in terms of quality of traction and conversions so unless you are happy to just grow likes (this is a poor strategy) don’t do it!
Looks at what organic posts are working and you can run them as ads in FB Biz Manager to your audience with a pre-existing social proof for the post with likes and comments.
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interview Tom McDermott from The United End about how he got into sports and football journalism and discuss his career. From starting out not sure what he wanted to do Tom has managed to build a large following on social media and on podcast around football specifically covering Manchester United. The United End has gone from strength to strength and Tom writes for Sky Sports, The Sun and he even has a book on Amazon called England: the quest for glory.
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed David Walter on his history in the industry stretching back from the 70's to the modern day and what changes he has seen during this period of time. We discuss Investing, Talking to Teslas, Edward de Bono and everything in between.
We hope you enjoy the episode and if you have any questions or follow up please contact me or David
Connect with David on LinkedIn - https://www.linkedin.com/in/david-walter-a988139/
SUBSCRIBE
Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu
Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.
The main areas Rob looks at when he working on SEO for clients are:
On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices.
Technical SEO - Involves improving how well your website performs, fixing critical errors and issues that negatively impact your website.
Off-Page SEO - Off-Page SEO focuses on websites that link to your site and its content to build authority and trust.
Content Marketing - Involves creating engaging content that appeals to your target audience and drives traffic.
SEO tips and resources:
Rand Fishkin (Moz) - https://www.linkedin.com/in/randfishkin/
Moz - https://moz.com/blog
Moz Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo
Neil Patel - https://neilpatel.com/
Backlinko - https://backlinko.com/
Brian Dean (Backlinko) - https://www.linkedin.com/in/brianedean/
Seventy7 Guide to SEO - https://www.seventy7group.com/beginners-guide-to-search-engine-optimisation-seo/
Everyone Hates Marketers - https://everyonehatesmarketers.com/
Louis Grenier (Everyone Hates Marketers) - https://www.linkedin.com/in/louisgrenier/
SEO SAS Podcast - https://podcasts.apple.com/us/podcast/seo-sas/id1444750575
Teen uses smart fridge to tweet after mum confiscates phone - https://metro.co.uk/2019/08/14/teen-uses-smart-fridge-to-tweet-after-mum-confiscates-phone-10569110/
We hope you enjoy the episode and if you have any questions or follow up please contact me or Rob - https://www.linkedin.com/in/robert-goodison-61418438/
SUBSCRIBE -
Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
In this episode I discuss how I started my podcast by using my mobile phone on the way to work. It’s very simple to follow and hopefully my example can show that it’s really easy to start your own podcast and create content with just your mobile phone. SUBSCRIBE - Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu
Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter -
On my way to work I decided to make an unscripted podcast off the top of my head! I discuss the top 3 e-commerce tips for the early part of 2019 👨💻 If you work for an e-commerce business, in an agency, freelance or you just work in marketing hopefully there are some useful high level tips for you to help plan.
1. Channel Mix including social, PPC, SEO, email and how those channels are linked not individual.
2. Website roadmap for e-commerce businesses and the lack of planning causing frustrations.
3. Content! Content! Content! You need to produce long and short form content even if you are a start up. I hope this is useful, subscribe comment ask me questions.
I’m new so please be nice 🤓
Connect with me:
Instagram - https://www.instagram.com/caseydigital/
LinkedIn - https://www.linkedin.com/in/paulcasey86/
Twitter - https://twitter.com/casey_digital
Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu
Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter
