Afleveringen
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In this episode of the Cashflow Positive podcast, Kenny is joined by Michael Cline, a seasoned real estate agent with a venture capitalist background.
During the conversation, Michael brings his extensive experience in the short-term rental market to the table, sharing valuable insights that promise to reshape your understanding of property investment. You'll find strategies, real-life examples, and practical advice that highlight the complexities and opportunities within the competitive market of vacation rentals.
Michael breaks down critical components of successful negotiations, discussing scenarios ranging from hot properties with multiple offers to those languishing on the market. He emphasizes the importance of moving quickly, leveraging relationships, and understanding the unique dynamics of short-term rental investments versus traditional home purchases.
This episode is a treasure trove of knowledge for anyone interested in real estate investment, particularly in navigating the intricacies of the short-term rental market.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
The importance of working with an agent who understands short-term rentals (STRs).Insights into the Poconos real estate market, including why it's a competitive yet rewarding area for STR investments.Strategies for navigating multi-offer situations on highly desirable properties.Approaches to handling appraisal gaps and negotiating lower prices on properties that have been on the market for an extended period.And much more...
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In this episode of the Cashflow Positive podcast, Kenny dives into the nuances of crafting deals in a highly competitive environment, blending strategy, negotiation, and creative thinking.
You'll discover the importance of recognizing opportunities and leveraging timing to maximize outcomes, providing you with a fresh perspective on how to navigate tough decisions when faced with limited options.
You'll be guided through various techniques to handle stalemates, identify leverage points, and foster collaboration among all parties involved. From understanding the dynamics of agreements to uncovering overlooked negotiation tools, Kenny will reveal tactics that can shift the odds in your favor, even when circumstances seem unfavorable.
With practical advice and actionable tips, this episode is a masterclass in preparation and adaptability. Whether it's navigating unexpected hurdles or working with others to achieve a shared goal, the discussion is rich with takeaways for anyone eager to refine their negotiation skills.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
How to determine if a property is a logical deal before diving into negotiations and why understanding the market timing is crucial to making successful offers. Creative strategies for leveraging agent commissions to close deals when buyer and seller expectations don’t align. The importance of inspections in uncovering negotiation opportunities, including securing credits or repairs that can significantly reduce the final cost. Why negotiation is a critical skill in real estate investing and how honing this ability can consistently lead to more favorable deals.And much more...
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Zijn er afleveringen die ontbreken?
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In this episode of the Cashflow Positive podcast, Kenny continues with the second of a two-part episode concerning where you should be investing.
Listen as Kenny lays the groundwork with an analysis of how diverse price points and property features can create lucrative potential in under-the-radar areas. You'll learn to think beyond traditional metrics, emphasizing the importance of privacy, amenities, and unique selling points that set properties apart in competitive landscapes.
Throughout the episode, Kenny will highlight the dynamic interplay between accessibility and exclusivity, showcasing how proximity to attractions and thoughtful property enhancements can elevate performance. The discussion balances affordability and market demand, with specific insights on untapped regions.
By exploring the intersection of market trends, strategic timing, and creative approaches, this episode will spark curiosity and inspire you to investigate new opportunities.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
How understanding market affordability and property features can significantly impact real estate investment decisions. Why seclusion, land, and unique amenities like pools are essential for maximizing property appeal and ROI. How low competition and dynamic pricing strategies in areas like Berkeley Springs, West Virginia, create high-return opportunities for investors. Why Geneva, Ohio, stands out as a top investment market due to its affordability, strong revenue growth, and untapped potential in property design and amenities.And much more...
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In this episode of the Cash Flow Positive podcast, Kenny dives deep into the art of making smart investment decisions, particularly for those eyeing the short-term rental market.
You'll discover the importance of preparation and strategy, and why simply following the herd into trending markets without considering their unique financial circumstances should be avoided. With insights tailored for both novice and seasoned investors, Kenny sets the stage for understanding the foundational principles of budget planning and investment readiness, ensuring you’re not just investing, but doing so wisely.
Kenny will introduce two crucial concepts: bankability and affordability. These serve as guiding pillars for determining your financial limits and leveraging your resources effectively. From understanding what lenders evaluate when approving loans to ensuring you have sufficient capital for property improvements, Kenny will walk you through actionable steps to maximize their purchasing power.
Whether you're starting small with a one-bedroom rental or scaling to larger, high-revenue properties, Kenny offers a balanced perspective on the time, effort, and financial outcomes involved.
If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
The two critical factors when starting your short-term rental investment journey.Why setting aside at least 20% of a property's purchase price for furnishings, design, decor, and amenities is essential.The benefits of scaling from smaller properties to larger ones, and why bigger properties can generate higher cash flow while requiring similar time investment. How to align your investment strategy with your financial and career situation, ensuring the time and effort spent on property investments are worthwhile.And much more...
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In this episode of the Cash Flow Positive podcast, Kenny is joined by Rachel Gniady, STR consultant with STR Insights.
During the conversation, they discuss strategic decisions in a competitive market, particularly in real estate. You'll learn how to leverage knowledge and timing when approaching a potential deal, emphasizing the importance of understanding the broader market context and maintaining a position of strength.
Discover the emotional and psychological aspects of negotiation, as Kenny and Rachel touch on the influence of external factors such as agents' motivations and market pressure. The discussion also explores the critical role of making informed decisions from the outset and how proper preparation can lead to long-term success.
This episode brings insight into how minor adjustments in approach can unlock larger opportunities and avoid costly missteps, all while maintaining a disciplined focus on the bigger picture.
If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
The importance of data and analytics in achieving cash flow positivity. Why Rachel prefers short-term rentals over mid-term rentals due to their flexibility and market conditions.The BRRR strategy: buying a property, rehabbing it, renting it out, and refinancing it. The role of relationships in securing better loan terms and the importance of having a track record with lenders.And much more...Resources:
STR Insights
Rachel's LinkedIn
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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What’s the best way to find high ROI short-term rental deals when you’re short on funds? In this solo episode of Cash Flow Positive, Kenny Bedwell shares actionable strategies to uncover lucrative STR opportunities with little to no money down. Drawing on his own experiences, Kenny discusses creative approaches to deal structuring, financing options, and how to maximize returns while minimizing upfront investment.
Kenny emphasizes the importance of focusing on undervalued properties, forcing appreciation, and approaching investments as a real estate investor first and a hospitality provider second. From leveraging seller credits to mastering the BRRRR strategy, this episode is packed with practical tips to help you find deals that cash flow without breaking the bank.
Whether you’re new to STRs or looking to scale your portfolio on a budget, this episode offers the insights you need to take action and start building wealth. Enjoy!
In This Episode You'll Learn:
Why undervalued properties with “good bones” are your best bet for ROIHow to leverage the BRRRR strategy to scale your STR portfolioThe importance of combining real estate investment principles with hospitality goalsWhy you need to avoid buying properties based purely on revenue speculationHow to stay scrappy and find financing solutions that work for youAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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What role does consistency play in being a great neighbor in the short-term rental world? In this episode of Cash Flow Positive, Kenny Bedwell welcomes Alex Shapiro, co-founder of Can Monkey, to discuss how this innovative service simplifies one of the biggest headaches for STR owners: trash management. From keeping properties clean and communities happy to ensuring neighbors are stress-free, Alex dives into the transformative power of systems and automation for property managers.
The conversation covers the journey of Can Monkey from a small idea to a multi-state operation, serving thousands of properties. Alex and Kenny discuss how streamlined services like trash handling can save time, improve guest experiences, and build trust within neighborhoods.
Whether you’re managing one property or an entire portfolio, this episode provides insights into the value of consistency, automation, and being a good neighbor in your STR business.Enjoy!
In This Episode You'll Learn:
Why consistency is the cornerstone of good STR managementHow automated services like Can Monkey help STR owners maintain harmony with neighborsThe value of systems in streamlining operations and saving timeHow addressing overlooked tasks like trash management can significantly enhance guest experiencesTips for scaling your business while staying connected to community needsAnd much more…Resources:
CanMonkey.com
Connect with Alex on LinkedIn
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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What does it truly mean to be a good neighbor in the short-term rental industry? In this solo episode of Cash Flow Positive, host Kenny Bedwell explores the key principles of being a responsible and engaged STR owner. From fostering positive relationships with neighbors to actively participating in your local and online communities, Kenny shares actionable insights to help you build a sustainable and successful business.
Kenny emphasizes the importance of guest vetting to minimize issues, staying informed about local regulations to protect your investments, and contributing to the broader STR community to support other hosts and gain valuable insights.
He also discusses how small actions, like maintaining your property’s appearance and building trust with nearby residents, can make a big difference in avoiding conflict and ensuring long-term success. Whether you’re an established host or just starting, this episode offers practical tips to elevate your STR game while creating harmony in your community. Enjoy!
In This Episode You'll Learn:
Why being a good neighbor goes beyond running a clean and quiet rentalHow to stay actively involved in your community, even from out of stateThe importance of having an abundant mindset and sharing knowledge with othersSimple ways to build positive relationships with neighbors and gain their trustPractical strategies for guest vetting and maintaining property standardsAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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How can you scale your short-term rental business while reclaiming your time? In this episode of Cash Flow Positive, host Kenneth Bedwell is joined by Stephanie Figueros, co-founder of Bravo Virtual Assistants, to discuss the game-changing role virtual assistants can play in growing your STR portfolio.
Stephanie shares her incredible journey from registered nurse to STR entrepreneur and VA agency founder, highlighting the strategies that helped her build a business that frees up time and boosts productivity.
Stephanie dives into the benefits of hiring VAs, from managing guest communications to optimizing listings, and explains how to integrate them effectively into your business. She offers practical advice on identifying the right tasks to delegate, creating efficient training processes, and empowering VAs to help you scale without sacrificing work-life balance.
Whether you’re managing one property or expanding a growing portfolio, this episode is packed with actionable tips to help you elevate your STR business and achieve greater freedom. Enjoy!
In This Episode You'll Learn:
How to identify the right tasks to delegate to virtual assistantsWhy scaling your business starts with hiring the right teamThe mindset shift needed to lead effectively and build trustPractical steps to train VAs and set them up for successThe long-term benefits of freeing up your time to focus on growthAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
BravoVirtualAssistants.com
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What’s the biggest mistake holding short-term rental owners back from real growth? In this solo episode of Cash Flow Positive, Kenny uncovers the number one hack to scaling your STR business without burning out. The secret? Shifting your focus from simply adding more properties to building a team and system that creates true freedom. Kenny shares the strategies that helped him move from an operator mindset to a CEO approach and emphasizes why quality over quantity is the key to achieving success.
He also explains how many investors fall into the trap of trading their nine-to-five job for another job by focusing solely on the number of doors they manage. He discusses the importance of prioritizing cash flow and hiring the right team, especially virtual assistants, to handle repetitive and time-consuming tasks.
This episode is packed with insights on how to create a scalable business model, achieve a higher time ROI by investing in people, and adopt the mindset of a true CEO. Whether you’re managing a few properties or planning to expand your portfolio, Kenny’s actionable advice will inspire you to work smarter, prioritize what matters, and achieve more freedom in your business and personal life. Enjoy!
In This Episode You'll Learn:
Avoid the trap of trading one job for another; focus on quality over quantityA CEO mindset is about prioritizing time and hiring the right team to scale effectivelyVirtual assistants can handle repetitive tasks, giving you time to focus on growthInvesting in people yields a higher time ROI, allowing for more freedom and balanceScaling a business requires surrounding yourself with individuals who support your visionAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
STRinsights.com
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What if the secret to success wasn’t working harder but thinking differently? In this episode of Cashflow Positive, Kenny welcomes Julie George, best known as the “Million Dollar Host,” to discuss the transformative power of adopting a CEO mindset.
Julie built an $8 million short-term rental business with over 130 properties before selling it and pivoting to coaching and inspiring others. She knows firsthand how shifting from a worker’s mindset to a leader’s vision can revolutionize your business—and your life.
Julie shares her journey, starting with just one property, and how she scaled her business by mastering delegation, creating systems, and empowering her team to take ownership. She explains why developing a clear vision for your dream life and prioritizing what truly matters is essential to building a scalable and sustainable business. Julie’s insights into building a business culture based on collaboration, generosity, and shared success will inspire you to rethink your approach to leadership. Whether you’re managing a single rental or a growing portfolio, this episode offers practical advice and motivation to help you achieve more freedom and fulfillment.
If you enjoyed this episode, don’t keep it to yourself—share it with someone who could benefit from Julie’s insights! Be sure to follow, rate, and review Cashflow Positive for more episodes that empower short-term rental entrepreneurs.
In This Episode You'll Learn:
A CEO mindset is about delegating, trusting others, and focusing on strategyEmpowering your team and sharing the rewards leads to mutual successSuccess starts with defining your vision and working towards your dream lifeCelebrate the wins, big or small, to stay motivated and inspiredGenerosity and collaboration can create a thriving business cultureAnd much more…Resources:
Follow Julie on Facebook
Follow Julie on Instagram
Connect with Julie on LinkedIn
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
Milliondollarhost.com.au
Julie’s Books:
Million Dollar Host: Julie's Airbnb Portfolio Earned Over a Million Dollars In Her First Year...Yours can too!
Hospitable Hosts: Inspiring & Memorable Stories From Airbnb Hosts Around The World To Educate & Motivate
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Are you running your short-term rental business, or is it running you? In this episode of Cash Flow Positive, Kenny dives deep into the crucial mindset shift every entrepreneur needs: thinking and acting like a CEO. Too often, short-term rental owners fall into the trap of creating a new job for themselves instead of building a scalable, sustainable business. Kenny shares his hard-earned insights on how to break free from this cycle and align your business with your vision for financial freedom.
From hiring the right people with a growth mindset to fostering a collaborative culture where ownership and innovation thrive, Kenny offers practical advice that’s grounded in experience. You’ll discover why empowering your team, setting up systems, and letting go of micromanagement are critical for scaling successfully. He also discusses the importance of maintaining balance and staying true to your goals, offering actionable strategies to create a business that works for you—not the other way around.
Whether you're managing your first property or scaling a large portfolio, this episode will inspire you to embrace the mindset of a true leader. With Kenny’s guidance, you’ll gain the confidence to step back from day-to-day operations and focus on what really matters: strategic growth, empowering your team, and achieving your ultimate goal of financial freedom.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today! Enjoy!
In This Episode You'll Learn:
Transition from treating your business like a job to embracing your role as a CEOFocus on building a business that achieves financial freedom rather than trading one job for anotherHire the right people with a mindset for growth and ownershipMotivate your team members to grow alongside your business by offering opportunities and incentivesFoster an environment where employees can offer constructive feedback and take ownership of challengesShift your focus from managing day-to-day tasks to overseeing strategic growth and scaling effectivelyAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
Book:
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
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Does focusing on macro market trends really matter for short-term rental success? In this episode of Cash Flow Positive, Kenny invites Fouad Bazzi, a seasoned real estate investor, to share his journey of scaling his portfolio to over $18 million while navigating the challenges of short-term rental markets. They discuss how staying true to your goals, leveraging data, and thinking like a real estate investor first can set you apart in an increasingly competitive industry.
Fouad offers actionable insights into building a business with focus, managing properties across multiple markets, and adapting to regulatory challenges. Whether it’s diversifying income streams, hiring strategically, or mastering the "why" behind your goals, this episode equips listeners with the tools and mindset needed to thrive in today’s evolving STR landscape. Enjoy!
In This Episode You Will Learn:
Think like a real estate investor first, not just a short-term operatorBegin with the end in mind and reverse engineer your goals for clarity and directionStay true to your values and align your strategy with your "why"Use tools like STR Insights and rely on data to understand where you can truly cash flowDon’t be afraid to expand your skills by managing other properties or offering co-hosting servicesBuild a team strategically by hiring people who can complement your strengths and bring experienceRegulatory risks make it crucial to focus on markets with mature rules and a history of supporting STRsSeek mentorship and education to avoid common pitfalls and accelerate your growthAnd much more…Resources:
Follow Fouad on Instagram
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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Do macro trends in the short-term rental industry really matter? In this solo episode of Cash Flow Positive, Kenny breaks down why focusing on broad industry statistics could be misleading for individual investors. With revenue per property declining across many markets, Kenny explains why properties with unique "moats" consistently outperform, regardless of overall market conditions. He emphasizes the importance of studying specific markets, understanding barriers to entry, and building properties that stand out.
Kenneth challenges listeners to shift their focus from average data to actionable insights that lead to success. He provides practical advice on evaluating properties, balancing occupancy and ADR, and why understanding your property's unique value proposition can insulate you from industry-wide downturns. If you're ready to rise above the average and thrive in today’s competitive landscape, this episode is for you.
In This Episode You'll Learn:
Why properties with "moats" are less impacted by macro trends Understanding the barriers to entry in a specific market is crucial before investingFocusing on occupancy balance and ADR optimization maximizes revenue potentialAvoid relying on average market data; instead, study individual market attributesRevenue can still increase for top-performing properties, even when market averages declineAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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Ever wondered how to spot the hidden gems in the real estate market that others miss? In part 2 of this week’s series, Kenny dives deeper into his proven strategies for finding short-term rental deals that truly stand out.
With a focus on making data-driven decisions, he explains why relying solely on advice from realtors or gurus won’t cut it in today’s market. He shares how understanding the unique characteristics of successful properties and leveraging overlooked opportunities can make all the difference.
Kenny also breaks down how to evaluate properties that have the potential but need the right touch to turn into high-yield investments. He emphasizes the importance of emotional intelligence in decision-making and explains why recognizing your comfort zone before investing is crucial.
This episode provides listeners with actionable insights on how to navigate seller credits, concessions, and how interest rates affect cash flow, ensuring that your next property is a smart investment. Enjoy!
In This Episode You Will Learn:
The importance of making data-driven decisions over relying on gut feeling or generic adviceHow studying the characteristics of successful properties in your target market leads to smarter investmentsThe value of finding properties that have strong fundamentals but need improvements to reach their potentialUnderstanding emotional factors in investments and aligning them with your comfort zoneLeveraging seller credits and concessions to optimize your investment strategyHow interest rates directly impact monthly cash flow and overall investment successAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
Register and reserve your seat for the FREE workshop of Finding Wildly Profitable STR's at this link
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In this episode, Kenny shares his proven strategy for uncovering profitable short-term rental properties. Centered around the "moat" principle, Kenny emphasizes finding unique features that make a property stand out and protect it from competition. He identifies four key moat categories—location, property quality, design/decor, and amenities—and advises on stacking multiple moats to create a truly resilient investment.
Through practical examples, Kenny shows how overlooked properties can have hidden cash flow potential. He also shares specific tips for identifying these high-potential deals and stresses the importance of looking beyond obvious attributes.
Explore Kenny’s “moat”-focused strategy today and reach out to him for guidance on finding valuable deals in your target markets.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
What You'll Learn in this Show:
The importance of understanding the "moat" principle for short-term rental successThe four key moat categories and how to identify themWhy design and decor alone are not enough to create a sustainable competitive advantageSpecific property attributes that correlate with the ability to gross $200,000+ annuallyHow to spot hidden gems that have been overlooked by the marketKenny's personal approach to finding and evaluating high-potential dealsAnd so much more…Resources:
Kenny’s LinkedIn
Kenny’s Instagram
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This episode of the Cashflow Positive podcast is part two of "The Beginner's Luck Trap." This time out, Kenny sits down with Ryan Bakke, host of the Learn Like a CPA podcast to discuss the hidden dynamics of investment success.
You'll hear about the allure of different asset classes along with insights on how initial wins can lead to false confidence. Through relatable analogies and real-world examples, Kenny and Ryan highlight how unpredictable events can disrupt even the best-laid plans, making a strong case for caution, adaptability, and the value of building a financial safety net.
Discover the power of strategic diversification, as the hosts illustrate how this approach can create unexpected vulnerabilities, especially in specific sectors or regions prone to market shifts and environmental impacts. Kenny and Ryan reveal how diversifying across different markets and types of investments helps to buffer against risk and maximize returns.
With a blend of humor and expertise, the episode offers deeper strategies that investors can apply, whether you're just starting out or already managing a diverse portfolio.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
The importance of balancing risk and safety in investments, particularly in real estate, and the pitfalls of putting too much net worth into a single property.The concept of a "Buy Box" for properties that meet specific net income criteria, similar to commercial real estate trading.Why having multiple scenarios in pro forma analysis helps account for potential risks and ensure financial stability.The value of understanding the political and economic climate of the areas where investments are made, to aid in risk mitigation.And much more...Resources:
Learn Like a CPA podcast
Ryan's LinkedIn
Kenny’s LinkedIn
Kenny’s Instagram
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What’s the secret to sustainable success in short-term rentals? In this solo episode of Cash Flow Positive, Kenny takes listeners through the pitfalls of what he calls the “beginner’s luck trap” and offers insights on how to achieve steady, long-term growth in today’s shifting market. Kenny explains why strategies that worked for short-term rental investors a few years ago may no longer be effective and why the market now demands a more nuanced approach.
He also introduces concepts like “fast,” “medium,” and “slow” money, helping listeners understand which type of investment return might be right for their goals and financial situation. This episode is packed with practical advice for both new and seasoned investors on how to evaluate properties effectively, navigate a maturing market, and avoid common mistakes. If you’re ready to adopt a strategy for long-term success, this episode is a must-listen. Enjoy!
In This Episode You'll Learn:
Understanding the “beginner’s luck trap” and why past strategies may not work todayHow to categorize investment returns as “fast,” “medium,” or “slow” moneyWhy adapting to a maturing industry is essential for staying competitiveThe importance of evaluating properties based on current market conditionsWhy “slow money” investments offer tax benefits and wealth-building opportunities over timePractical advice on choosing the right investment strategy based on market trends and personal goalsAnd much more…Resources:
Connect with Kenny on LinkedIn
Follow Kenny on Instagram
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In today's episode of the Cashflow Positive podcast, Kenny is joined by Emily Lethgo, Social Media Manager and Coach at Match Point Socials and The Profitable Host.
Throughout the conversation, Emily and Kenny explore fresh strategies for boosting success in a competitive field through savvy use of tools that can turn a side hustle into a profitable venture. Emily shares a wealth of knowledge, offering insights into behind-the-scenes tactics that add a personal touch and make an impact.
You'll discover creative approaches to content creation that work even when managing from afar. With a focus on consistency and analytics, the conversation emphasizes how to track what works, adjust tactics, and stay committed to long-term goals.
This episode shows why steady efforts, grounded in realistic goals, are the foundation for sustained growth.
If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
How Emily started using social media to brand her property and build an email list before opening it for bookings.
The benefits of showing behind-the-scenes content and engaging with local businesses to grow the audience.
Emily's strategy of sending monthly newsletters with valuable information about the location and property.
The various property management software options available and when it makes sense to invest in one.
And much more...Guest Bio:
Emily Lethco is a Social Media Manager and Coach at Match Point Socials and The Profitable Host, with five years of experience in social media marketing. She holds a bachelor's degree in psychology from East Tennessee State University and an MBA from Tennessee Tech, focusing on entrepreneurship and marketing. Emily's expertise in understanding human behavior and building brands has driven her success, particularly in the short-term rental industry. After purchasing a cabin in the Smoky Mountains, she applied her skills to grow the property's brand and increase bookings through strategic content creation. Emily now extends her services to other rental owners and hospitality brands, helping them enhance their online presence and build strong connections with their audiences.
Resources:
Emily's LinkedIn
Emily's website
Emily's Instagram
The Profitable Host
Disclaimer:
The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Cashflow Positive podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.
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How can social media be used effectively to drive more bookings for your short-term rentals? In this solo episode of Cashflow Positive, Kenny dives deep into the strategies for leveraging social media to grow your business.
Whether you're managing one property or multiple, understanding the power of social media marketing is essential to scaling without relying entirely on OTAs like Airbnb and VRBO. Kenny shares personal experiences, lessons learned, and practical tips on creating a presence that drives direct bookings, builds a brand, and attracts your target guests.
Kenny walks listeners through the importance of having a direct booking site, how to vet social media marketers, and why simply posting your Airbnb link won’t cut it. He explains how to shift the focus from just marketing your property to promoting the location, offering insights on building content that appeals to cold leads and warms them up into future guests. If you're ready to step up your social media game, this episode is packed with actionable advice to get you started. Enjoy!
What You'll Learn In This Episode:
You don’t need to be fake on social media to be successfulAs short-term rental hosts, it's critical to look for exposure outside of OTAsInvesting in social media marketing is a must for insulating your business from platform risksBefore diving into social media marketing, ensure you have a direct booking site in placeThe importance of tracking the performance of your social media efforts by monitoring clicks and conversionsPeople book based on the location experience, not just your property, so target your content accordinglyHow to focus your marketing on the right audience to drive bookingsAnd much more…Resources:
Connect with Kenny on LinkedIn https://www.linkedin.com/in/kenneth-bedwell-9680a8113/
Follow Kenny on Instagram https://www.instagram.com/kenny_bedwell/
Episode mentioned: Does ranking on Airbnb actually matter? (Part 2) https://podcasts.apple.com/ca/podcast/does-ranking-on-airbnb-actually-matter-part-2/id1742644291?i=1000667002580
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