Afleveringen
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In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.
Show Notes:
The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search engine) of information.Why your domain name matters to Voice SearchThe 3 types of feature snippets you needHow to best use product comparisons for an eCommerce storeThe most effective type of content to rank highlyUnderstanding the "answer engine" algorithmsOptimizing for Voice vs Text SearchUnique ways people are using Voice Search to solve problems.The benefits of Voice Search (and how it can save your sanity as a parent).How Voice Search helps people with different abilities to get the information they need.The most important metric that search engines track - and how you can become the first Voice Search result when you understand it.We discuss the future of AI and searchHow SEMRush helps you discover your search rankingsPeople and Resources mentioned in this episode:Gary VSEMRush's WebsiteSEMRush's AcademyKimberly's WebsiteBobbie's WebsiteAnd that's a wrap for Season 2! Chatting with Copywriters Season 3 will return in late summer. If you've got a great topic or would like to be a guest on the show, we'd love to hear from you! Get in touch.
Thanks for listening
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In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.
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Zijn er afleveringen die ontbreken?
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In this episode we talk about how to get the creative juices flowing to write awesome copy.
Show Notes:
Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.Don't discount the value of writing down your thoughts as they come to you throughout the day.It helps to get excited and feel creative using something that you're passionate about."I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing. "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"Ask a seemingly random question and relate it to what your topic is!Alliteration ResourceWord Cloud ResourceKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method.
Show Notes:
The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The downfall of leading questions.How often to revisit the work you've done.The 4 statements to understand your audience better.How authentic am I showing up in my space?Resources and People we discussed in this episode:Simon Sinek - Start with WhyClotaire Rapaille - The Culture CodeJim Collins - Good to GreatMax Van Manen - Phenomenology of PracticeThe Authenticity ChecklistKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about guiding your audience through each stage of your launch.
Show Notes:
Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up."When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before."You're sitting on a content library that you're not aware of."Rome wasn't built in a day, and neither is a launch.Kimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about all the pieces you need to get people ready for your launch.
Show Notes:
There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of engagement with your audience.Help should be at the heart of every launch."You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."If you don't create high quality copy and interaction, you'll lose your audience before the point of sale."When you think you have enough, guaranteed you need more."Kimberly's WebsiteBobbie's WebsiteThanks for listening.
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In this episode we talk with Ken Bator about how to brand your company experience from the ground up.
Show Notes:
Which brand of cereal did you grow up with?Your brand isn't what you say it is.How your customer's perception drives what your brand isWhat happens when you steer the conversation of your brand.The number #1 key to create to start taking control of your branding.How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.Ways to ensure your branding matches EVERYWHERE.The importance of your online brand matching the experience your customer's have.What does your brand look like if it was a person?Ken Bator's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"
We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards. -
In this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more.
Show Notes:
Do you set New Year's Resolutions?Goals vs ResolutionsReviewing the numbers from last yearBobbie's Favorite Episodes:Metrics That MatterKimberly's Favorite Episodes:How Marketing Has ChangedWhat does the future hold for podcasts and marketing?Interested in applying for a marketing breakdown? Click here.Kimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.
Show Notes:
The power of storytellingWhat is the hero's journeySteps on how to use the hero's journey in your businessHow important is a story in your marketingHow to better monetize your message by putting storytelling in your copyJenny Edwards WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about how to get the first draft done no matter what.
Show Notes:
How to create your first draftWhy the first draft is a great way to gather your thoughts Why your first draft should not be your final draftWhy editing is a great way to a marketing pieceKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about overused marketing phrases.
Show Notes:
What are the different phrases that are overused in marketingHow to avoid using overused phrases in marketingHow to add value to your phrases How to make overused marketing phrases more creative and uniqueKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we interview Jen Yan an SEO expert.
Show Notes:
What is SEOHow SEO worksTypes of keywordTwo kinds of searchesHow to optimize a website for Google and search engines3 steps for easy SEOWhat is an algorithm Link for toolsJen Yan's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about how you can properly use links in your copy.
Show Notes:
How to properly use links to get people to follow along Effective ways you can use links in your copyHow to optimize your headlinesHow to hide long URLsWhere you can effectively use the "Learn More"Best practices when using affiliate linksLink for rules and regulations on how to announced you have an affiliate link.Kimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about how you can effectively use claim and proof in your copy.
Show Notes:
Why claim and proof is importantHow you balance claim and proofHow to makes claims clearHow you prove the claimWhy it is important to use the proof to explain the claimDifferent ways to prove the claimHow to make proofing claims a part of your copyKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about how you can find the right hook for your product or service
Show Notes:
How to find the hook in your product or serviceHow copywriters find the hook in the stories for their clientsWhy it is important to know the story behind things in creating and finding a hook How past marketing material can help you know your products or serviceWhy customer stories or feedback are importantSurveys in finding that hookWays to market your productKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about how marketing has changed with an airline ad from the 60s.
Show Notes:
How marketing has changed on an ad in the 1960'sCall to actionOld marketing tactics that still workWhat doesn't "fly" in marketing todayMatching your creative with your copyKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we interview Justin Blackman about Brand Ventriloquism.
Show Notes:
What is Brand VentriloquismWhy humor is great with your copyHow to be sound like your clientThree elements of getting the brand voice rightGreat way to write for a particular brandWhat is the difference between a masculine voice versus a feminine voiceHow to create an email that matches your brandHow you can use the words, tone and frequency formulaToolsJustin's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about the dreaded guarantee and how it can increase consumer confidence.
Show Notes:
How important is customer service in your business Benefits of a consumer guaranteeHow business can make people buyHow to reduce returned products and chargebackWhere you can use guaranteeHow guarantee helps with your reputationHow to create a guaranteeWhy testing is important with your guaranteeKimberly's WebsiteBobbie's WebsiteThanks for listening
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In this episode we talk about the ways you can apply the power of one in your copy.
Show Notes:
definition of the power of oneidentifying your one person for your copyhow the purpose of the power of one converts in your marketingthe power of one in your copythe benefits on the power of oneways you can apply the power of one in your copywords you use that you are still not down with your oneimportance of using the power of one in every marketingKimberly's WebsiteBobbie's WebsiteThanks for listening
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