Afleveringen
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This week on CleanTalk, Director-Producer Luke Harmer visits Tamarindo in Oxford to explore the world of renewable energy journalism, communications and public relations with Insight Director Richard Heap.
Richard's writing career journey has taken him through the industries of property development, music, construction and now, renewables, where he sits at the cutting edge of industry development and helps professionals across the sector make better, more informed business decisions.
In this conversation you'll learn how Richard has been able to tap into his passions and strengths as a professional, the tensions of click-bate conscientiousness in B2B reporting, where he sees key developments occurring in the European offshore market, and what advise he has for new journalists diving into their roles in the age of AI.
Enjoy!
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Connect with Richard on LinkedIn: https://www.linkedin.com/in/carsten-buehrer/
Expand your insights, connections and communications as a renewable energy or climate business: https://tamarindo.global/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across the renewable energy and clean technology world. To find out more about how we can help you, visit: https://www.harmervisuals.com
Many thanks to...
- Tamarindo for providing recording space for the conversation
Equipment Providers:
- Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/
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Chapters for today's episode:
00:00-01:07 Intro
01:07-01:29 Subscribe!
01:29-04:25 Education & Early Interests
04:25-06:25 Work Placements
06:25-09:16 Richard's Process For Journalism
09:16-11:24 Clickbate Conscientiousness In B2B
11:24-12:43 Evolving Mediums & Formats
12:43-13:38 Defining Content Paywalls
13:38-15:52 Tamarindo's Products & Services
15:52-17:09 Tamarindo's USP
17:09-19:06 Richard's Affiliation To Renewables
19:06-20:06 Tamarindo's Vision, Mission & Values
20:06-22:40 Where Is The European Offshore Sector Moving?
22:40-24:19 Richard's Role Evolution Within Tamarindo
24:19-25:04 Limitations To An Advisory Role To Clients
25:04-28:47 COVID's Lasting Effects On B2B Content & Comms
28:47-30:17 What's Next For Richard?
30:17-33:19 AI & LLMs In Journalism
33:19-36:16 Broader Reflections & Journalism Tips
36:16-38:24 Quickfire Curiosity
38:24 Outro
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This week on CleanTalk, Director-Producer Luke Harmer sits down for a chat with Dr. Carsten Buehrer, Executive Vice President Business Development at PNE, to unpack a career journey revolving around cutting edge technology & renewable energy.
Throwing himself right at the deep end after his Master's & PhD thesis, Dr. Buehrer unravels how his experience founding & scaling a company in superconductivity & heating technology is now equipping him to tackle the renewable energy storage and transportation problem at PNE Group.
In this conversation you'll learn what makes Carsten tick, the benefits of Power to X (electricity to gas conversion for more flexible energy storage, transport and trade) and the importance of understanding other cultures in broadening your intellectual pallet as a professional and, more specifically, in working to expand the global renewable energy supply chain.
Enjoy!
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Connect with Dr. Carsten Buehrer on Linkedin: https://www.linkedin.com/in/carsten-buehrer/
Learn more about PNE's diverse range of solutions: https://www.pne-ag.com/en/
Squeeze more value out of your wind & solar data with Bitbloom's software line up: https://bitbloom.tech/
Book your ticket to WindEnergy Hamburg, this week's spotlight industry event: https://www.windenergyhamburg.com/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across the renewable energy and clean technology world. To find out more about how we can help you, visit: harmervisuals.com
Many thanks to...
- Bitbloom for providing space for the recording session
Equipment Providers:
- Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/
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Chapters for today's episode:
00:00-01:56 Intro
01:56-03:14 Carsten's Early Life
03:14-04:21 Business Learning Curves
04:21-06:17 How He Built His Superconductor Startup
06:17-07:18 Next Career Moves
07:18-08:57 Intro to PNE Group
08:57-09:54 What Carsten Brings To PNE
09:54-11:11 Complications People Don't Understand About Renewable Energy
11:11-12:22 Delegating Workloads
12:22-13:06 Recap Of Career Timeline
13:06-14:58 Interests & Hobbies
14:58-15:43 Applying Early Interests To Current Responsibilities
15:43-17:23 How Project Development Works
17:23-18:04 Power To X As A New Solution
18:04-20:10 Managing Teams In Renewables
20:10-21:07 Case Studies At A Glance
21:07-23:28 Challenges & Benefits In Working With Other Cultures
23:28-25:32 What Actually Drives Industry Growth In Renewables?
25:32-27:09 Why A Region's Resources Must Orient Their Energy Narrative
27:09-28:40 Adapting To New Responsibilities
28:40-29:49 Age-Based Management Style Stereotypes
29:49-31:53 The Future Of Renewable Energy - Digitalisation
31:53-34:40 Teaming Up With Bitbloom
34:40-36:47 PNE's Future - Broadening Services & Partnerships
36:47-38:45 Why The Energy Transition Needs Wider Conversation
38:45-40:40 The Developing World Renewables Debate
40:40-42:00 Quickfire Curiosity
42:00-42:16 Outro
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Zijn er afleveringen die ontbreken?
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This week on CleanTalk, Director-Producer Luke Harmer visits Above to speak with Founder & CEO Will Hitchcock. Above provides solar surveying, data and analytics solutions and is helping asset owners in around 25 countries manage construction, maximise their asset lifespans, increase yield and reduce maintenance costs with their drone hardware and software technology.
In this episode you'll hear a story about how passions for sustainability, efficiency, aeronautics, technology and climate converged at just the right time in Will's life to make a valuable contribution to the solar power generation industry. We explore the challenges the industry faces in adopting greater diligence and agency in the use of data, the establishment of digital twins, the challenges of co-operating with upstream contributors in the solar supply chain, how the solar supply chain differs from other renewables' supply chains, and how Above plans to bring Europe's knowledge and experience in solar power generation to the USA in the future.
Enjoy!
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Connect with Will on LinkedIn: https://www.linkedin.com/in/willhitchcockuk/
Learn more about Above's solar plant data and analytics solutions: https://www.abovesurveying.com/
Book your ticket to RE+, North America's largest clean energy event: https://www.re-plus.com/attend/
Join the CleanTalk community on LinkedIn: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across the renewable energy and clean technology world. To find out more about how we can help you, visit: https://www.harmervisuals.com/
Many thanks to...
Above for providing space for the recording sessionEquipment rental suppliers:
- Lighting Dept. & Media Storage - O'RIORDAN: https://oriordan.io/
- Camera Dept. - Sunipa Pictures: https://www.sunipapictures.com/ | Shutter Films: https://www.shutterfilms.co.uk/ | Action Elements: https://www.actionelements.co.uk
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Chapters for today's episode:
00:00-02:26 Intro
02:26-06:46 Growing up
06:46-09:10 Early career - IT, tech & Dot-com era
09:10-14:12 Starting a family & Green Energy Nayland
14:12-18:47 Project management & leadership
18:47-19:35 Above's vision, mission & values
19:35-21:59 A convergence of interests - drones & thermography
21:59-27:23 Solar digital twins
27:23-32:59 How Above delivers over an asset's lifespan
32:59-34:16 Risk mitigation as a central selling point
34:16-37:49 The value of capturing module metadata
37:49-38:41 Solar VS Wind - Supply chain differences
38:41-42:17 Why capturing data early saves cost later
42:17-42:57 Staying ahead of the tech curve
42:57-44:02 Market nuances across the globe
44:02-46:57 Autonomous Drone-In-A-Box
46:57-49:02 On-demand Digital Construction Management
49:02-52:43 Building a liability trail for defect resolution
52:43-53:30 Upstream supply chain challenges
53:30-58:11 Above's global coverage & US market entry
58:11-1:00:25 Residential-scale VS utility-scale - building energy democracy
1:00:25-1:01:57 The road to abundance
1:01:57-1:05:36 Agri-PV & the food industry
1:05:36-1:09:24 Quickfire Curiosity
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, Director-Producer Luke Harmer sits down with Philip Bradstock, Head of Analytics at Bitbloom, to explore how his team have enabled wind and solar farm owners to get more value out of their data using software, analytical services, scientific computation and application development.
Covering a varied range of subjects, we explore: Philip's early proficiency in the sciences; the formative experience of running industry training sessions in other cultures; a breakdown of what software development actually is (for the layman); how Bitbloom is using advancements in technology to empower client analysts, not replace them; and why using advanced analytics on long-term trends in wind and solar is vital for maximising energy yield and reducing costs.
Enjoy!
To connect with Philip on Linkedin: https://www.linkedin.com/in/philip-bradstock-7834b979/
Explore Bitbloom's solutions: https://bitbloom.tech/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across the renewable energy and clean technology world. To find out more about how we can help you, visit: harmervisuals.com
Many thanks to...
- Bitbloom for providing recording space for the podcast
- Stuart Pringle from Make The Break for connecting us with Philip & the Bitbloom team
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, join Director-Producer Luke Harmer for a deep dive into renewables recruitment, offshore wind, and China's global influence in the energy transition.
George Jamison, Director at Clarehill Associates, a renewable engineer recruitment firm based in Bristol, takes us through his story from a village boy recycling bottles in Northern Ireland to founding a recruitment firm that would connect purpose-driven engineers with job opportunities in the renewable energy space.
With a degree in Economics, George brings a fascinating insight into how the global market of offshore renewables is shifting as China invests more and more into its own renewable energy economy.
If you're looking to grow your team, learn about China's place in our sustainable future, and hear some funny stories along the way, tune in!
Enjoy!
To connect with George on Linkedin: https://www.linkedin.com/in/georgejamison/
Grow your engineering firm with top talent: https://www.clarehillassociates.com/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.com
Many thanks to...
- BitBloom for providing space for the recording session
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, Director-Producer Luke Harmer visits serial entrepreneur Nick Thomas in Scotland, to explore his inspiring story of personal and professional development. With an extensive engineering background spanning aviation, oil and gas, and offshore renewables, Nick brings a uniquely rich perspective to infrastructure and technology in the widest sense. Nick explores how what he defines as an addictive personality has allowed him to excel in his areas of interest and expertise. His interest in technology has led him into multiple ventures testifying to how virtual reality, AI and robotics have the potential for substantial cost reduction, increased safety and more compelling training experiences across the offshore renewables industry. From his first marathon at around just 9 years old, to the world famous Celtman Triathlon, Nick gives us a fascinating insight into how his desire for challenge and accomplishment has run parallel tracks across his physical and entrepreneurial pursuits.
Enjoy!
To connect with Nick on Linkedin: https://www.linkedin.com/in/nick-thomas-23628719/
Discover Immersive Engineering: https://www.linkedin.com/company/immersive-engineering/posts/?feedView=all
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.com
Many thanks to...
- BitBloom for providing space for the recording session
Hosted on Acast. See acast.com/privacy for more information.
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To kick off Season 2 of CleanTalk, Director-Producer Luke Harmer joins Colin Touhey, CEO and founder of Pvilion, for a discussion all about the integration of solar PV cells into fabrics. With a background in electrical engineering in the tent design space, Colin enlightens us on how starting out in-house for another organisation provided opportunities to get a new commercial offering off the ground with a wealth of resources at his fingertips.
We ask what it's like to grow up in a household of socratic problem solvers, how the theoretics of an engineering degree play out in the real world, and explore why sustainability advocacy is often more complex than meets the eye in multi-layered supply chains across the industries.
Enjoy!
To connect with Colin on Linkedin: https://www.linkedin.com/in/colin-touhey-24885219/
Discover Pvilion's product range: https://www.pvilion.com/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.com
Many thanks to...
- BitBloom for providing space for the recording session
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Chapters for today's episode:
00:00-01:50 - Intro
01:50-03:46 - Colin's early life
03:46-06:09 - Discovering engineering
06:09-09:51 - Entrepreneurs as parents
09:51-11:24 - Irony of entrepreneurship
11:24-15:11 - Interest in renewables
15:11-20:07 - Vision, mission & values
20:07-29:41 - Pvilion's origins & intrapreneurship
29:41-33:46 - Sustainability advocacy complexities
33:46-36:45 - Plans for the future
36:45-39:51 - Quickfire curiosity
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, Director/Producer Luke Harmer takes a trip across the pond to visit Taras Kravtchouk, founder & head of design at Tarform, a luxury electric motorcycle company based in Brooklyn, New York. Taras is a remarkable artist, engineer and entrepreneur who's European background laid the foundations for a fascinating contribution to the sustainability discourse in the USA later in life.
Unpacking everything from the psychology of product design, to the USA's energy & environmental narrative, you'll get an insightful glimpse into one of the most notable case studies of sustainable product development New York has to offer.
Enjoy!
To connect with Taras on Linkedin: https://www.linkedin.com/in/taras-kravtchouk-2a702169/
Reinvent your mobility lifestyle with a Tarform Motorcycle: https://www.tarform.com/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.com
Many thanks to...
- Tarform for providing space for the recording session
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Chapters for today's episode:
00:00-02:08 - Intro
02:08- 04:06 - Taras’ early life
04:06-05:32 - Intro to motorcycles
05:32 -07:42 - Product Design Pyschology
07:42-09:49 - Learning mechanics & customising
09:49-11:41 - Joining a community in NYC
11:41- 14:30 - First commissioned bike build
14:30-19:33 - Tarform’s origins
19:33-21:43 - Designing Tarform’s bikes
21:43-25:32 - The importance of sustainability
25:32-30:07 - The USA’s sustainability discourse
30:07-32:28 - Understanding luxury sustainability
32:28-35:00 - Market uptake challenges
35:00-36:40 - Who’s Tarform for?
36:40-37:56 - Lewis Hamilton
37:56-40:12 - Sustainability & the future of art
40:12-41:11 - What’s next for Tarform?
41:11-41:30 - Outro
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, Director/Producer Luke Harmer visits Evolt Charging (formerly Swarco Smart Charging) to meet Managing Director Anne Buckingham and unravel her career story. With an extensive background in business management, Anne shares her reflections and insights on the importance of understanding people & personality profiles, the challenges of running a business in a disruptive & ever-changing sector, and why you should consider the renewable's sector for your next career move. They also unpack the wider narrative surrounding the energy transition, asking what's needed to re-shape our public discourse for an optimistic future.
Evolt Charging plays a pivotal role in building the transport infrastructure of the future for the UK and in this conversation you'll learn not only what they do, but how they're doing it and, rather impressively, for an incredibly nuanced range of clients and stakeholders.
Enjoy!
To connect with Anne on Linkedin: linkedin.com/in/a-buckingham
Explore Evolt Charging's solutions: evoltcharging.co.uk
Join the CleanTalk community on Linkedin: linkedin.com/groups/12991627
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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across renewable energy value chains. To find out more about how we can help you, visit: harmervisuals.com
Shoutout to our fantastic crew:
Director of Photography & Lighting Specialist: Jason Baney | Linkedin: linkedin.com/in/jason-baney-41a5109 | Web: jasonbaney.co.uk
Audio assistance, BTS & design consultancy: Rory Chumbley | Linkedin: linkedin.com/in/rorychumbley | Web: rorydotdesign.com
Many thanks to...
- Evolt Charging for providing recording space for the podcast
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Chapters for today's episode:
00:00-01:51 - Intro
01:51-04:45 - Experience in Pharma
04:45-05:57 - Experience in Utilities
05:57-14:29 - Why understanding people matters
14:29-17:28 - Anne’s top career takeaways
17:28-20:35 - The challenges of headhunting
20:35-22:16 - Dynamics of subsidiary
22:16-24:19 - Growing the team
24:19-28:30 - Vision, mission & values
28:30-33:01 - Cross-sectoral analytics
33:01-40:39 - Changing market dynamics
40:39-44:54 - Unpacking the energy narrative
44:54-46:39 - Why pursue renewable's careers?
46:39-48:31 - Misconceptions about renewable's careers
48:31-52:26 - 🔥 Quickfire curiosity
Hosted on Acast. See acast.com/privacy for more information.
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This week on CleanTalk, Director/Producer Luke Harmer sits down with marketing & business development expert Stuart Pringle, as they explore his journey through the ranks of digital & BD enterprise, to establishing a niche offering that’s enabling tech-focused professionals and organisations in the renewables space to access growth and development for new frontiers of innovation.
Enjoy!
To connect with Stuart on Linkedin: https://www.linkedin.com/in/stuart-pringle-320293b/
Discover smart business development to get ahead of the pack: https://makethebreak.co/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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Produced by: Harmer Visuals
Director of Photography: Will Corcoran https://www.linkedin.com/in/willcorc/
Many thanks to...
- Empire Engineering for providing recording space for a full day of podcasting
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Chapters for today's episode:
(01:21) Education, Skiing & First Sales Job
(03:35) Moving Up In The UK
(05:32) First Experience Around Renewables
(08:54) What Is Business Development?
(10:28) B2B VS B2C
(12:21) Make The Break's Process
(14:40) Iterating MTB's Process
(16:04) Employee VS Employer - What's Changed?
(19:11) MTB's Vision, Mission, Values
(26:55) Brand, Loyalty & Positioning
(30:25) Expectation VS Reality of Business
(34:02) Laying Strong Foundations
(36:51) Interests For The Future
(38:49) Quickfire Curiosity 🔥
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This week on CleanTalk, Director/Producer Luke Harmer chats with engineer & founder Mark Finch about the world of subsea geoscience and geotechnical engineering. Mark explores his journey to building his consultancy firm, Ternan Energy, engages with changes in stigma and perception around sustainability in offshore industries, entertains the ironies of building your own business, and walks us through the curious side hustle of being an Expert Witness, a role that's opened up a world of dynamic and challenging experiences courteous of his many years' experience with technical subsea projects. Enjoy!
Chapters for today's episode:
(00:00) Intro
(01:13) Early Days
(02:39) Intro to Geotechnical Engineering
(03:21) Mark's Career Timeline
(08:33) Founding Ternan Energy
(10:11) The Acquisition Landscape In Offshore Geoscience
(12:57) Changes In Perception
(15:53) Moving From Technical To Commercial
(21:36) Ironies of Entrepreneurship
(23:40) Ternan Energy's Values
(26:43) Supporting & Collaborating With The Sector
(27:20) Ternan Energy's Typical Projects
(28:27) Expert Witness, Mark's Side Projects
(39:07) Quickfire Curiosity 🔥
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This week on CleanTalk Director/Producer Luke Harmer gets to peer inside the mind of the engineer-turned-founder, Karl Davis.
Karl has an extensive 24-year career spanning across multiple forms of engineering. With a passion for wind energy, Karl runs Empire Engineering, a consultancy specialising in offshore wind foundations.
Running right through Karl's life story, you'll get insight into what makes an engineer tick, how one views the world, and a few laughs along the way. Enjoy!
Connect with Karl on Linkedin: https://www.linkedin.com/in/kdavisee/
Learn more about Empire Engineering's solutions: https://www.empireengineering.co.uk/
Connect with Stuart Pringle, Business Development & Marketing Specialist mentioned in today's episode: https://www.linkedin.com/in/stuart-pringle-320293b/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
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Produced by: Harmer Visuals
Director of Photography: Will Corcoran https://www.linkedin.com/in/willcorc/
Many thanks to...
- Empire Engineering for providing recording space for a full day of podcasting
- Stuart Pringle from Make The Break for helping co-ordinate guests
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Chapters for today's episode:
(00:00) Intro
(01:50) About the office
(02:25) Early career experience
(03:59) Karl's Education
(04:29) The perception of engineers in different countries
(05:21) Discovering Karl's interest in engineering as a child
(06:17) How Karl sees the everyday world
(07:01) Artistic Talent
(07:33) Walking through Karl's career roles
(10:03) Entering renewables & becoming entrepreneurial
(11:36) Problem solving, delegation & responsibility
(14:38) Growing commercial skillsets
(16:39) What an engineer can teach you about brand, influence and marketing in an age of B2C social media noise
(18:57) Perfectionism & precision
(19:42) Intro to Empire Engineering
(21:25) The future for Empire Engineering
(22:10) Cool projects
(23:18) Challenges of starting and running a company
(24:27) Approach to recruitment
(25:29) Stakeholder dynamics in offshore wind
(26:43) Thoughts & fun on Linkedin
(29:04) Quickfire Curiosity 🔥
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of CleanTalk, Director/Producer Luke Harmer and marketing expert Marwa Ramsi explore the remarkable potential of personal branding strategies to expand both your personal career opportunities, and the sales potential of your organisation.
With a YouTube channel viewership of over 1M 👀, Marwa comes to this conversation having practiced what she preaches, providing crucial advice to equip you to expand your network, build repute and establish a digital presence in the cleantech and renewables space in 2024.
So buckle up, open your notes app, and get ready to make a digital dent this year 📈
To follow Marwa on Linkedin and book a personal branding workshop for your company, visit: https://www.linkedin.com/in/marwa-ramsi/
Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/
Hosted on Acast. See acast.com/privacy for more information.
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(00:00) Intro
(02:30) Dillon's back story
(04:58) The early stages business proposition
(06:09) What does the average project look like?
(06:46) The importance of good partnerships
(08:29) Deeper into the business proposition & values
(12:04) Stigma and trust in the solar installation trade
(13:24) Two Blues Solar's approach to the sales cycle
(14:12) Why they've stuck with a B2B market
(16:10) Business challenges & resilience
(17:49) Applying property development skillsets in the renewables sector
(18:33) Finding the right funding partner
(23:05) The pros and cons of fully-funded solar solutions
(24:42) A cool case-study
(26:08) Scaling
(28:22) The self-marketing of solar PV products, battery storage & energy data presentation
(32:01) Speculations on energy data, social media and social comparison dynamics
(33:20) Two Blues Solar's approach to recruitment
(35:31) How accessible is the solar PV industry for new startups & entrepreneurs?
(36:51) Speculations on the wider future of the sector
(38:34) Final advice from Dillon
(39:40) Outro
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We're building something special. Tune in every Monday as film director/producer Luke Harmer gets together with experts from across the world of clean technology and renewable energy to hear stories of career development, industry insights, and explore the work of remarkable organisations working hard to build us a sustainable future.
This podcast aims to equip and resource you in your mission to make an impact in your own organisation and open you to individuals and enterprises that can help along the way.
Subscribe & follow to never miss a beat & watch on YouTube for an immersive 4K, high frame rate experience.
Hosted on Acast. See acast.com/privacy for more information.