Afleveringen
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Ever had a moment as a marketer where you thought, I hate marketing? You’re not alone. I’ve been there - more than once. But every single time, it wasn’t marketing itself that I hated - it was the wrong job, wrong boss, or doing work that didn’t align with what I loved.
In this episode, I’m joined by my longtime friend, Jessica Turner, who started her career in marketing with me but ultimately took a different path, stepping into product strategy. She’s seen my entire evolution -- from fresh-out-of-university marketer to Fractional CMO—and today, she’s helping me break down the biggest reasons marketers feel stuck, how to tell if you’re in the wrong role, and how to pivot into work that actually excites you.
If you’re feeling burned out, uninspired, or questioning your career, this episode will help you figure out what’s really going on, and what to do about it.
Find me on LinkedInFind me on InstagramStrategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.Free Live Training: How to Build a 6 Figure Marketing Business - Learn my simple, proven framework to build a 6-figure marketing business in just 6 months – so you can finally do the work you love and take on dream clients.Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
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What actually happens in the first 90 days when a Fractional CMO steps into a business? Where should the focus be? How do you know if it’s working? In this episode, I’m pulling back the curtain on my exact process—from the deep-dive audit that reveals hidden opportunities to the quick wins that drive immediate results, to building a marketing strategy that sets the foundation for long-term growth. Whether you're hiring a Fractional CMO or stepping into the role yourself, this episode breaks down what to expect, what matters most in those first 90 days, and how to ensure you’re making an impact fast.
Find me on LinkedInFind me on InstagramStrategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.Free Live Training: How to Build a 6 Figure Marketing Business - Learn my simple, proven framework to build a 6-figure marketing business in just 6 months – so you can finally do the work you love and take on dream clients.Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
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Zijn er afleveringen die ontbreken?
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The term Fractional CMO is everywhere right now, but let’s be real—most people have no idea what it actually means. If you’ve been wondering, Is this just a fancy name for a marketing consultant? Do they run my ads? Why would I hire one instead of a full-time CMO?—this episode is for you.
I’m breaking down exactly what a Fractional CMO does, what they don’t do, and why so many businesses hire one for the wrong reasons. We’ll talk about when you actually need a Fractional CMO, how they fit into your business, and how to spot the difference between a true strategic leader and someone just slapping the title on their LinkedIn profile.
If you’re a business owner thinking about hiring one - or a marketer wondering if this could be your next career move - this episode is your roadmap.
Find me on LinkedInFind me on InstagramStrategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.Free Live Training: How to Build a 6 Figure Marketing Business - Learn my simple, proven framework to build a 6-figure marketing business in just 6 months – so you can finally do the work you love and take on dream clients.Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
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Welcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.
Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or building your own Fractional CMO business. This is the CMO School podcast.
Find me on LinkedInFind me on InstagramStrategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.Free Live Training: How to Build a 6 Figure Marketing Business - Learn my simple, proven framework to build a 6-figure marketing business in just 6 months – so you can finally do the work you love and take on dream clients.Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
