Afleveringen

  • Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it!

    In this episode, we dive into the secrets behind executing high-end weddings and events without an ounce of undue stress. Discover the importance of a strong team, strategic planning, and mastering the art of delegation. Plus, learn how to keep your cool and maintain energy levels on the big day. Whether you’re a seasoned floral designer or breaking into the luxury market, these tips will help you deliver an unforgettable experience. Ready to elevate your event game? Tune in to find out how!

    CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees? This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.

    Hang in there! There's a lot of meaty information in this episode, but i've created a free guide for you to download which will help you implement these new tips and strategies!

    Tune in to gain invaluable knowledge, take control of your business growth, and set yourself on a path to financial success. Whether you’re a seasoned florist or just starting out, this episode is packed with actionable tips and empowering advice. Get ready to transform your approach to pricing and elevate your floral business to new heights!

    CLICK HERE TO DOWNLOAD THE FREE PRICING GUIDE!

    CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE WAITLIST!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you through the essential strategies for setting prices that reflect your value, ensuring both profitability and client satisfaction.

    In this episode, you’ll discover the importance of knowing your clientele and the transformative impact it can have on your business. I’ll show you how to overcome the common challenges of underpricing and undervaluing your work, and step into a mindset of empowerment and clarity. My relatable and inspiring approach will ignite your curiosity and leave you feeling equipped and motivated to tackle your pricing with newfound confidence.

    Whether you’re a seasoned florist looking to refine your pricing strategy or a newcomer eager to start on the right foot, this episode is packed with actionable tips and empowering advice. Tune in and take the first step toward mastering your floral pricing, elevating your business, and achieving the success you deserve!

    CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE!
    Subscribe for more info and course launch updates.

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous steps needed to get there.

    I'll share my personal journey of juggling a growing family and a flourishing business, and the tough choices that come with being a solopreneur. We'll discuss the importance of remembering why you started, recognizing where you want to go, and making transitions for more aligned results. Learn how to spot the signs of misalignment in your business and take control of your entrepreneurial journey.

    With inspiring anecdotes and practical advice, this episode will empower you to embrace change, make bold decisions, and stay true to your unique path. Whether you're feeling stuck, burnt out, or simply looking for a renewed sense of direction, my insights will provide the encouragement you need to take that small, uncomfortable baby step toward a more fulfilling business and life. Tune in and let’s embark on this journey together!

    CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE!
    Subscribe for more info and launch details.

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • You are going to love this conversation!

    In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges.

    Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.

    Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect.

    Interested in joining us at the workshop this April? We'd love to have you!

    Here's how to redeem your special bonus!

    1. Click here to purchase your workshop ticket.

    2. Send an email to [email protected] (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.

    We will sign you up for a free 1-hour coaching call with Janelle or myself, redeemable at any time in the coming year.


    Click Here to Explore all Workshop Details


    Chapters

    00:00 Introduction and Background
    03:02 Taking Over Lavender's Flowers
    06:05 Shaping Lavender's Flowers
    11:50 Managing Pricing and Budgeting
    28:04 The Importance of Mock-ups and Communication
    29:12 Understanding Client Expectations and Budgets
    37:00 Creating a Lower-Tiered Offering
    45:28 Streamlining Processes for Efficiency and Profitability
    51:00 The Excitement of the In-Person Workshop
    55:52 Final Thoughts and Words of Encouragement

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience.

    If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play.


    Join us at our Spring Workshop Intensive!
    Dive into hands-on floral artistry and business education for building the aligned business of your dreams, along with practical business strategies for streamlined success. Connect with fellow passionate, goal-driven florists from across the U.S. and walk away with gorgeous new portfolio images from professional styled shoots.

    CLICK HERE!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Need ideas for hook phrases that are sure to get you results?

    Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting?

    We're continuing the conversation from last week about instagram strategy, and today were getting deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales!

    Plus, I'll give you 4 different formulas for writing hooks that are sure to capture the attention of your audience and stop them in their tracks.

    Dive in for the full scoop and be sure to download the Free Instagram Guide linked below!

    If you would return the favor by scrolling down and leaving a review of the podcast, I would greatly appreciate it! Your feedback and support means the world!


    FREE Download - Instagram Guide

    My Ultimate Instagram Handbook - $49

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires.

    We tackle the common fear of appearing too salesy on Instagram and debunk the myth by sharing data showing that a significant percentage of users are actually making purchases on the platform regularly. Then, we delve into the challenge of standing out in a competitive arena, emphasizing the importance of authenticity and purposeful content over blindly following trends.

    One crucial aspect we cover is the difference between hacks and real, timeless strategies. While hacks might offer short-term gains, it's essential to focus on sustainable approaches that truly resonate with your audience. We also emphasize the importance of understanding your ideal client and tailoring your content to speak directly to them.

    We provide practical tips for optimizing your Instagram profile to capture leads effectively, including crafting a compelling bio, utilizing highlights strategically, and pinning posts to showcase your best content. Additionally, we explore the strategic approach to content creation, highlighting the need for each post to serve a specific purpose, whether it's to gain reach, engagement, or drive sales.

    Lastly, we outline a simple yet effective formula for crafting successful Instagram posts, which involves creating a compelling hook, providing value, and including a clear call to action. Overall, it's a comprehensive guide to leveraging Instagram for business success in 2024 and beyond, and I can't wait to share these strategies with you!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals.

    Resources and Links from the episode:
    FREE DOWNLOAD: Rentals Strategy Worksheet

    Visit the Resource Shop

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity.

    Here's a preview of the episode and the 5 things I love to do to take full advantage of downtime during the wedding off-season.

    Revisit Your Vision:Take a moment to reconnect with your business vision.Reflect on where you are and refine your long-term goals.Example: Consider building an online course and creating digital products to enhance your educational offerings.Financial Check-Up:Conduct a macro-level analysis of your business finances.Assess overall income and identify areas for improvement.Example: Use innovative approaches like flash sales to boost sales and meet quarterly targets.Studio Sale:Host a studio sale to clear inventory and refresh your workspace.Signal to clients that your designs evolve with updated items.Example: Celebrate renewal and inject fresh energy into your designs and workspace.Market Research:Explore trends in magazines for upcoming wedding season insights.Actively seek patterns and names on social media for inspiration.Example: Use market research to make informed decisions about the weddings and clients you pursue.Gardening:Embrace gardening as a holistic approach to reconnect with nature.Gain insights into the natural mediums you work with daily.Example: Understand how plants interact with their environment, influencing your artistic expression in floral design.

    For an immersive exploration of these strategies and more, dive into the complete episode.

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Introduction:
    In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue.

    Section 1: Showcasing Your Vision:
    Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. We discuss the importance of portraying your desired aesthetic consistently to draw in clients who resonate with your unique style and value.

    Section 2: Positioning Your Brand:
    We emphasize the significance of being what you wish to seem. If you aspire to create luxury florals, embody that vision. We share insights on ways to pivot your business to strengthen your portfolio progressively, attracting clients with killer style and attention to detail.

    Section 3: Short-Term Strategies:
    For those starting, we explore short-term strategies to enhance your portfolio without waiting for dream clients. Planning styled shoots, collaborating with like-minded vendors, and leveraging paid opportunities can provide immediate content improvements.

    Section 4: Long-Term Portfolio Growth:
    Taking a more extended view, we discuss how upselling can gradually elevate your average order value, thus improving your portfolio over time. Presenting add-ons and upgrade options in every proposal and showcasing upgrade possibilities during mockups are key tactics. In addition, we discuss the topic of over-delivering as a long-term growth strategy when styled shoot investments and upselling are not an option.

    Section 5: Episode Conclusion:
    Building a flourishing floral business involves crafting not just arrangements but perceptions. Your portfolio is the cornerstone of your brand's image. By strategically nurturing and refining it, you position yourself for success in attracting the clients you desire.

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.

    Reflecting on Progress

    Before we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and delightful surprises, emphasizing the importance of having a clear, long-term vision.

    The Essence of Clarity

    Clarity is crucial; it's the guiding light that ensures every decision aligns with your business's overarching purpose. Short-term growth steps are integral to manifesting your long-term vision. Achieving harmony between personal aspirations and professional goals is key for success and fulfillment in life and in business.

    Strategies to Propel Your Business

    1. Focus on Engagement: Navigating Social Media
    Shift from quantity-focused to quality-centric posts. Embrace meaningful engagement, prioritizing likes, saves, shares, and video views. Authentic connection is the linchpin for building credibility and authority.

    2. Conduct a Website Audit: Are you Attracting the Right People?
    Consider your website the digital storefront. A website audit ensures simplicity, clarity, and effectiveness in showcasing your portfolio. It's your first point of contact for potential clients.

    3. Grow Your Team: The Power of Strategic Delegation
    Recognize you can't do it all. Outsource tasks that aren't your strengths or don't bring joy. Place trust in beginners with the goal of discovering new team talent and positive energy. Cultivate a team culture aligned with your business vibe.

    4. Shedding Dead Weight: A Financial and Emotional Audit
    As the tax season approaches, assess areas not serving you financially or emotionally. Rate your excitement about different aspects of your business. Distinguish between what fuels your passion and what no longer serves you.

    5. Re-center on Your Goals: Diversify, Streamline, and Create Space
    Explore diversifying your business and streamlining processes. Evaluate how to create more space for peace and joy. Let your goals inspire your choices and decisions throughout the year.

    Conclusion

    We wrap up this episode with the hope that you will carry these insights with you into 2024 as the foundation for a year of growth and success. Whether you're a seasoned floral entrepreneur or a budding creative spirit, these strategies offer a roadmap for navigating the evolving business landscape from a place of authenticity and alignment in 2024.

    Come back next week as we delve into additional strategies to propel your business further. Let's make 2024 a year of flourishing businesses, fulfilled dreams, and bountiful blooms!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Introduction:
    Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and facing tough questions. As business owners, it's common to seek answers externally, but we advocate for looking within to find the confidence and direction needed to steer your business.

    Segment 1: Why a One-Size-Fits-All Approach Doesn't Work:
    We celebrate the individuality of the floral industry, emphasizing that your uniqueness is a superpower. While communities offer support, it's essential to discern when seeking common ground may hinder personal growth. Decisions around pricing, collaborations, and services aren't one-size-fits-all. Looking to others can be detrimental; the key is to empower yourself to navigate questions independently, relying on your specific strengths and goals.

    Segment 2: The Three Key Questions:
    To equip you with tools for strategic decision-making, we introduce the Golden 3 questions. First, "What are my goals?" Having clear, long-term goals helps in decision-making, aligning choices with your vision. Second, "What are my strengths?" Identifying your superpowers allows you to leverage them, gaining a competitive edge. Third, "What are my resources?" Understanding your current situation—financially, time-wise, and skill-wise—guides decisions. These questions form a powerful framework for making strategic choices.

    Conclusion:
    Every decision requires an understanding of your unique context. Goals, strengths, and resources act as guiding lights in the decision-making process. By staying true to yourself, understanding your strengths, and recognizing available resources, you can navigate your business journey confidently. Remember, it's okay to make decisions that differ from others; in fact, it often leads to quicker goal attainment and a distinctive business identity.

    Final Words:
    We hope this episode inspires and empowers you as you continue building your unique floral business. Stay tuned for more insightful episodes, and don't hesitate to share your thoughts and ideas with us. Until next time, happy flourishing!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Unleashing the Potential of AI for Florists

    Welcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology, specifically artificial intelligence (AI). Join us as we uncover how florists and creative entrepreneurs can leverage AI mindfully to elevate their businesses.

    Controversies Surrounding AI in Business

    As we approach 2024, the business landscape witnesses rapid advancements in AI, raising concerns about job displacement, ethics, and creativity. However, as independent business owners, we see these challenges as opportunities for growth. Let's shift our perspective and explore how AI can empower rather than hinder our creative endeavors.

    Harnessing AI for Business Advancement

    AI is a tool that, when used wisely, can lift us up. This episode focuses on ChatGPT, the latest addition to the online marketing club, which can be your assistant, coach, editor, and more. Discover how AI can complement creativity, making processes efficient and opening new doors for innovation.

    Specific Ideas for Using ChatGPT in Your Floral Business

    Explore the various ways ChatGPT can revolutionize your floral business. From workflow automation guidance to content generation for marketing, ChatGPT becomes your versatile partner in the digital age. It's your social media manager, market research analyst, and brand development advisor—all in one.

    Refining Your Brand Voice with ChatGPT

    ChatGPT's remarkable ability to refine your brand voice ensures consistency across communication channels. It becomes a tool to nurture your process, not overshadow it. This section provides insights into interactive sessions with ChatGPT, allowing it to ask questions and refine your brand messaging.

    Best Practices for AI Content Creation

    While ChatGPT is a valuable tool, it's crucial to review and refine its output to align with your brand voice. Overuse could backfire, so maintaining a personal touch is key. AI is here to nurture creativity, not replace it. Embracing AI mindfully allows us to lead the industry forward into a new era with grace and innovation.

    Conclusion: Flourishing into the AI Era

    As floral designers and business owners, stepping into the AI era offers exciting possibilities. AI becomes a catalyst for efficiency and productivity, allowing businesses to navigate challenges and celebrate positive transformations. Let's tread lightly but excitedly into this new digital era, embracing opportunities and continuing to learn and grow. Stay inspired, keep up the beautiful work, and until next week, happy listening!


    >>Grab my Free Guide: 5 Ways to Leverage AI in Your Business





    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you're launching or reviving your floral business, proactive marketing is the key.


    Crafting a Customer-Centric Experience:

    First, let's fine-tune your brand. Envision your ideal client stepping into your brand universe. Identify their style, budget, and values. Conduct a brand audit to ensure your visuals, language, and pricing align with your target audience. Streamline the customer journey from discovery to inquiry. Keep it clear, concise, and captivating. Less confusion, more conversions.


    Proactive Connection on Social Media:

    Social media is your playground. Dive into Instagram, with a focus on reels for optimal reach. Connect with your audience through polls, questions, and engaging content. Position yourself as an expert in your niche. Social media isn't just about selling; it's about building trust and credibility. Experiment with content, listen to your audience, and let engagement be your guide.


    Community Engagement in the Real World:

    Step out of your comfort zone and into real-world networking. Attend industry events, sponsorships, or styled shoots. Build powerful connections and get your work noticed in person. While online connections are invaluable, face-to-face interactions leave a lasting impact. Your business grows not just online but in the hearts and minds of those you meet.


    Diversify Your Marketing Approach:

    Don't put all your eggs in one digital basket. Explore different online channels—Instagram, TikTok, YouTube, Google, Pinterest, email marketing, and more. Tailor your approach to your unique skills and audience preferences. Marketing isn't one-size-fits-all; it's about delivering value. Experiment, adapt, and let impact drive your business forward.


    Conclusion: Blossom Boldly 🌾✹

    In summary, kickstart your marketing by perfecting your customer experience, connecting proactively on social media, engaging with your community, and diversifying your online presence. Your business is as unique as you are—let the world discover your creative identity. Don't shy away from putting yourself out there; it's the key to authentic connections and business growth. Ready to see your business blossom? Tune in now!

    Grab This Free Download: Build Your E-mail List!

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral designer, business educator, and entrepreneur, I've witnessed firsthand the transformative power of strategic pricing.

    We kick off by recognizing the signs of burnout, the silent signal that often whispers it's time to level up. Beyond the fatigue and overwhelm, it's a call to reassess your business trajectory. I share personal insights from my journey, starting a floral business a decade ago with a dream to make a living from my passion. Now, as an online business owner helping creative entrepreneurs reach their dreams, I'm here to guide you through the nuances of pricing evolution.

    Discover the myriad reasons to consider adjusting your prices, beyond simple cost considerations. Whether it's accommodating increased team members, expanding into a larger space, or adapting to inflation, understanding the drivers behind price adjustments is key. Moreover, your business vision may evolve, prompting a desire to offer a higher standard of service or cater to a more elevated clientele.

    Embrace the inevitable lull that often follows a price increase. It's not a negative dip but a necessary pause, a breathing space for your business to catch up with its newfound positioning. It's during this phase that many entrepreneurs falter, feeling discouraged by potential client rejection. I highlight the crucial shift in offerings and target customers that accompanies a price increase. This shift may lead to reevaluation and potential disconnection with past collaborators or clients, signaling a true leveling up in your market tier.

    Navigating this shift requires resilience and strategic action. I provide actionable steps to re-situate yourself within this new market space. From identifying your ideal customer in this elevated tier to networking with businesses already operating at that level, the process is akin to starting again from the beginning. A thorough brand audit from a new customer perspective is essential, ensuring your messaging aligns with the elevated positioning of your business.

    The episode concludes by emphasizing the importance of embracing growth-related challenges. As business owners, recognizing when we're outgrowing our current stage is vital. This episode equips you not only to recognize these signs but also to navigate through the transitions, ensuring you continue to serve your business and reach for your goals.

    I hope this episode empowers you to embrace the challenges that come with growth. My goal is for you to feel in control, knowing the exact steps to take when faced with business-evolving decisions. Remember, these challenges are not roadblocks but stepping stones to move up and move on to bigger and better things.

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key to us booking events and the concept within the proposal is where each new design begins. In this episode I’ll be answering questions like, what is a proposal? What purpose does it serve? What are the elements that should be included in every proposal? How much time should you spend on a proposal? And then I’ll share some strategies for how you can cut back the time in your life that you’re spending creating proposals. Whether you’re a pro at creating these visual documents or brand new to the selling process altogether, I know you’re going to find something useful in this episode.

    Links & Resources:

    Details Flower Software
    Code: MULBERRY for $50 off your first two months

    My Floral Proposal Template - Create lovely, professional, customized proposals in Canva for your wedding clients

    Sign Up for Canva
    My Go-to (FREE!) program for all things graphic design

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • Hello everyone!

    Today I am sharing my 5 tips for how to tackle BIG weddings!

    There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I didn’t pursue large jobs, and if planners asked me about my pricing range I would put myself in a very modest category and not necessarily advertising myself as a “big wedding” type of florist. I heard the word ballroom and pretty much drew the line because frankly I was intimidated. I think I was still lacking a bit of confidence, there may have been some fear mixed in there, although I don’t really consider myself someone to shy away from a challenge, but I think where most of that fear came from was just uncertainty.

    But regardless of my feelings going into it and how I came out the other side, when it comes to tackling big weddings there are so many practicalities that are learned in the process. And I’ve learned so many things - not necessarily from mistakes that were made, because as a person who takes risks in a cautious, calculated sense, I took things on more slowly but I did still learn a lot in the process. And had I known things early on, I might have been able to dive in with more confidence, rather than shying away in uncertainty for so long. And today I’d like to share these lessons with you so that wherever you might fall on that spectrum of shying away or going for it, maybe they can help you either when deciding whether or not it’s the right time to take a job, or to simply move forward and say “Yes” to opportunities with more confidence.

    I will give a little spoiler to my conclusion for those curious minds out there - It turns out big weddings are not as scary as some might think they are, BUT they are still extremely challenging and there are plenty of things that you should consider before taking one on if you want to really knock it out of the park.

    So without further ado, here are 5 of my main lessons I’ve learned from doing big weddings!

    For complete episode show notes, visit www.mulberryandmoss.com/episode14

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • In this week's episode I answer two questions submitted by listeners.

    Question 1

    Nad from Dublin asked:

    I work mainly with dried and preserved flowers and I have noticed that the demand for low budget weddings is so high at the moment. I’d like to know how to achieve potential clients that I’d be able to provide with more creative and interesting florals and not only a bouquet and boutonniere. Sometimes I think of having a pre-made collection of wedding bouquets on my website like Etsy just to accommodate these low budget weddings, but I’m afraid of this having any kind of negative impact on how I’d be seen by the customers with a good potential budget.

    Question 2

    Linnéa from Stockholm, Sweden asked:

    What has been your biggest struggle throughout your business journey? Also, what was one of your greatest or dearest memories you have from when you started out?


    Visit episode page: www.mulberryandmoss.com/episode13

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss

  • In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, but in your work. We spend so much of our life working, so why not make our work enjoyable, and enjoyable for those who work with us and for us?

    In my company, creating a fun and positive work environment is so important to me. When we all have fun at work, the result is better. The work we produce is more quality and most importantly, that positive energy overflows into the rest of our day. It’s difficult to compartmentalize negative feelings associated with work. I think that we’ve all experienced that stress, that overwhelm, that anxiety or negative energy that follows us home.

    Since day 1, I’ve set out to create a career that I love. We all want that, right? The beautiful thing about entrepreneurship is that we get to pave our own path and dream up our own career that embodies everything we love and everything that we believe in. So let’s not forget to foster an environment in our workplace that sparks joy for us, and for those we hire to be a part of that dream.



    For all episode show notes, visit www.mulberryandmoss.com/podcast

    Floral Business Tools & Resources:
    www.mulberryandmoss.com/shop

    Podcast Home Page:
    www.mulberryandmoss.com/podcast

    Follow on Instagram:
    @mulberryandmoss