Afleveringen
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This is a milestone episode - but not the kind that comes with fanfare or a funnel.
Itâs me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window⌠realising Iâm in the middle of something I once only dreamed about.
So todayâs episode isnât a strategy download or marketing checklist. Itâs a personal one. A behind-the-scenes look at how Coffees & Content really started, how far itâs come, and why itâs proof that you donât need to have everything âperfectâ to begin.
In this final episode of the year, Iâm sharing:
âď¸ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge
âď¸ The truth about podcasting (spoiler: itâs not as cheap and easy as it looks)
âď¸ Whatâs been happening behind the scenes at The Social Collective
âď¸ My honest reflections from 2025, and how Iâm planning for 2026
âď¸ Whatâs next for the podcast - and how you can be part of itThis oneâs for anyone whoâs looking at 2026 thinking, âCan I really do this?â The answer is yes. Start where you are. Start messy. Just start.
PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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If youâre feeling like it might be easier to just go quiet until January⌠this oneâs for you.
In todayâs episode, Iâm walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year.
Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March.
Inside this episode, Iâll cover:
Why staying visible in December leads to better results in 2026How to avoid ghosting your audience (without doing the most)Three clear types of content you can post right nowReal examples from my business and whatâs working for our clients right nowThis isnât about creating more content. Itâs about making smart, strategic moves with the content you already have - so you can rest and stay top of mind.
Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin.
Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on whatâs next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Zijn er afleveringen die ontbreken?
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If youâre anything like me, you're feeling that end-of-year energy dip. You want to rest. You want to log off. But you also want to make sure your marketing still works while you take a break.
In todayâs bite-sized episode, Iâm walking you through the three simple things Iâm doing in my own business (and with all of our TSC clients) to stay visible and keep clients coming without burning out.
This is not about doing more. Itâs about doing less ... strategically.
Hereâs what we cover:
What to pause so you stop wasting energy on whatâs not workingHow to simplify your marketing into one clear, aligned offerWhat to schedule now so you can fully switch off and still keep momentum into 2026Why clarity beats complexity every time ... especially during the holidaysWhether you're a service provider, product-based brand, or somewhere in between, this episode will help you reset your marketing energy, protect your time, and close out the year with confidence.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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The end-of-year pressure is real - but your marketing doesnât need to feel like a rush job.
In this Christmas episode of Coffees & Content, I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your business.
In this episode:
How to simplify your offers to avoid overwhelm (for you and your audience)The key content and campaign dates you need to block out nowWhat to focus on when your energy is low but connection mattersQuick customer journey checks that can boost conversions without extra contentMy personal boundaries for marketing energy during the holidays (and how you can set your own)Whether youâre product or service-based, this episode will help you clear the clutter, connect more meaningfully, and prep your brand for a smooth, strategic start to 2026.
đ Perfect for: founders, marketers, and content creators who want to finish strong and start next year ahead.
đ TSC is open for aligned strategy and support in 2026
From coaching to full-service marketing, nowâs the time to prep your next move.
Visit thesocialcollective.co.nz/enquire to book a free clarity call or connect on IG @thesocialcollectiveofficialđ P.S. The Coffees & Content merch drops soon ... but itâs not for sale. Itâs for our most engaged listeners only. Keep an eye on socials for how to earn yours.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this episode of Coffees & Content, weâre stepping behind the scenes of a brand thatâs become a blueprint for experiential marketing done right.
Weâre welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.
This isnât a conversation about fluffy event tips. Itâs an honest look at what actually drives results.
Inside this episode:
The difference between version one and version two of the Social Summit - and what Amyâs taking into round threeHow to market and monetize events before you have social proofA smarter approach to brand partnerships and what âmutual valueâ really meansWhat most people get wrong about profit, sponsorships, and marketing eventsWhy organic strategy, creator reach, and community building outperformed paid adsReal talk on burnout, boundaries, and protecting your energy before, during, and after an eventIf youâve ever wondered what it really takes to grow an event (or if youâre dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.
We also share a few creative strategies weâve both used to build our brands through partnerships and presence - not pressure.
Resources & mentions:
Follow @thesocialsummit on InstagramCheck out our event sponsor & strategy kits at thesocialcollective.co.nz
Stay tuned for the Coffees & Content merch line + our new âConversation Cardsâ dropping in 2025Next Event Alert:
đď¸ The next Social Summit is happening on (NEW DATE) 23rd April
Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.If todayâs episode resonated, let us know - or share it with a founder friend whoâs scaling with soul.
đ§ Subscribe, follow, or tune in on YouTube for more honest conversations about brand, marketing, and growth.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Black Fridayâs coming ... and if youâre already feeling behind, this episode is for you.
In this weekâs Coffees & Content, I'm diving into one of the biggest conversations happening with business owners right now: how to show up for Black Friday (and beyond) without burning out.
Whether youâve got a half-finished Canva graphic sitting on your desktop or a sale idea scribbled on a Post-it note, youâre not too late, and you donât need to overcomplicate it.
This episode is your reminder to take a breath, block out the noise, and focus on what actually moves the needle. I'm breaking down a mindset shift that will help you finish the year strong and set your business up for an easier, more intentional start to 2026.
Youâll Walk Away With
Clarity on where to spend your energy this seasonA plan to stay consistent without being constantly onlineSimple strategies that work for both product and service-based brandsA reminder that done > perfect (especially right now)Real Talk
If youâve been stuck in âitâs too lateâ mode, this episode is going to feel like a reset button. You donât need a huge campaign, fancy funnels, or a 10-step strategy ... you just need a clear focus and a message that feels aligned.
This conversation is all about getting grounded, getting intentional, and getting back in control of your marketing before the end of the year rush.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Welcome to a brand-new era of Coffees & Content - your go-to podcast for all things social media, marketing strategy, and business growth.
In this episode, I'm back behind the mic with a fresh perspective, a bigger team, and a clear mission: to help business owners market smarter, not harder.
I'm sharing the 5 key marketing shifts every entrepreneur should make before 2026 to stay ahead in a fast-changing digital landscape. From ditching âpost for the sake of postingâ habits to building systems that scale with you, this episode is your blueprint for marketing like a modern CEO ... without burnout.
Whether youâre a small business owner, marketing manager, or creative founder, this episode will help you realign your strategy, reclaim your time, and bring clarity to your content.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Iâm back ... and this time, Iâm keeping it real.
In this bonus episode of Coffees and Content, Iâm sharing the truth behind why the podcast paused, whatâs been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space.
From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes download Iâve never shared before.
Whether youâre feeling stuck, stretched too thin, or like you're the only one not keeping up - I hope this reminds you that youâre not alone, and that building a business your way is more than enough.
đ§ In this episode, I talk about:
Why I stepped away from the podcast (and what brought me back)How business burnout showed up in my body - and what I learnedThe emotional weight of âlooking successfulâ onlineWhat it really took to scale The Social Collective this past yearWhy having a multi-channel marketing strategy saved my businessWhatâs coming next for Coffees and Content and how weâre evolvingđ Links + Resources:
Follow the pod on Instagram: @coffeesandcontentpodTune into Daily Shot for weekday tips + behind the scenesLearn more about working with us: www.thesocialcollective.co.nzHave a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Itâs another THROWBACK THURSDAY week⌠which means weâre resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around).
This time, weâre diving into the question so many of you are asking: are you selling the right way on Instagram?
In this episode, I break down exactly how to use Instagramâs most powerful (and often underused) sales tool - the DMs. Youâll learn how to turn conversations into conversions, why content needs to educate and inspire (not just sell), and how to use tools like ManyChat to do the heavy lifting behind the scenes.
This oneâs all about making Instagram feel like a place of connection, not just another marketing task on your to-do list.
In this episode youâll learn:
Why DMs are the most powerful sales tool on Instagram (and how to use them with strategy)What content you actually need to build trust and generate salesHow to spark genuine, helpful conversations that lead to aligned clientsWhy ManyChat is your secret weapon for automating without losing connectionHow to structure an Instagram sales funnel that doesnât feel ickyThe content types that build warm audiences and get them ready to buyđ§ Tune in now by searching âCoffees and Contentâ wherever you get your podcasts - Spotify, Apple, all the places.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Itâs another THROWBACK THURSDAY week ⌠which means weâre spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around).
This week, weâre going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for).
If youâve ever felt scattered with your marketing, unsure where to focus, or like your content isnât quite landing, this oneâs for you. Iâm breaking down the essential building blocks of a sustainable strategy that helps you get clear, consistent, and totally aligned.
In this episode youâll learn:
How to nail your brand message and voice for stronger audience connectionWhy understanding your 1% ideal client changes everythingThe importance of building solid foundations before trying to scaleHow to create content that attracts the right people (and repels the wrong ones)Simple tools + strategies for showing up consistently and confidentlyWhether you're in a marketing rut or just need a reset, this episode will help you reconnect with your message, realign your strategy, and grow your brand with intention.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends.
We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing.
During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes.
Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.
Episode Takeaways:
Building a community is essential for long-term success.Marketing strategies should focus on customer engagement and value.Celebrity trends can significantly influence consumer behavior.Sustainability of trends is crucial for brand longevity.Creating complementary products enhances customer experience.Intentionality in content creation leads to better audience connection.Adapting strategies in response to challenges is vital for growth.Effective advertising requires a combination of organic and paid strategies.Growing a podcast involves understanding audience demand and intention.Every action taken in business contributes to the bigger picture.Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.
If you're craving momentum, clarity, and more ease in how you show up, this one's for you!
Inside this episode:
The CEO mindset shift that changed everything for meHow I created five-figure mornings by simplifying my systemsThe importance of setting non-negotiables and honoring your energyWhy boundaries are a business growth tool (not just a nice-to-have)Clarifying your messaging to attract aligned clientsBuilding a marketing ecosystem that works for you - not the algorithmWhy being in the right rooms with the right people accelerates successThis is your invitation to simplify, realign, and grow with intention.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether youâre hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.
From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction.
Takeaways
Why selling is a non-negotiable part of business ownershipHow to create offers that actually resonate with the right audienceThe biggest reason offers fall flat (and how to fix it)Why clarity around your message drives conversations The mindset shift that makes selling feel easy and alignedHow to price with confidence (and why it should stretch you)Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this first episode of a mini series 'The Growth Edit', Iâm pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity.
Youâll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout).
If youâve ever felt like youâre throwing spaghetti at the wall with your marketing⌠welcome home. This episode is your midyear reset for a leaner strategy, stronger systems, and real CEO-level growth.
Takeaways
Simplify to Multiply: A lean strategy frees up hours each week.Batching Is a Superpower: Create weeks of content in one sitting.Content Pillars Provide Focus: 3â5 core topics guide every post.Consistency Builds Trust: Predictable publishing wins loyal audiences.Systems Over Spaghetti: Repeatable processes fuel sustainable growth.Adopt Your CEO Energy: A serious business demands serious strategy.Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. Youâre posting everywhere, juggling clients, and despite your best efforts ... nothingâs really sticking.
In todayâs masterclass, Iâm sharing the exact shifts Iâve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. Weâll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out.
Inside This Masterclass
Why winging it no longer works - The âspray and prayâ content trap that leads to confusion and frustrationShift 1: Posting â Positioning - How clarity over visibility helps you cut through the noiseShift 2: Hustle â Systemise - My proven rhythm for batching, deep-work days, and creative freedomShift 3: Selling â CEO Energy - Own your expertise, simplify your offers, and command premium pricingYour Mid-Year Reset Checklist - Quick activities to audit goals, audience, messaging, and platform focusHave a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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Feeling stuck in the middle of the yearâs marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this Social Sessions episode of Coffees and Content, Iâm back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.
Weâre unpacking:
Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)The Instagram update Iâve been waiting for (hello, voice note transcripts đ)Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)Why UGC is evolving and what brands really want nowThe shift from how-to to how-I content - and why personal storytelling is outperforming polished strategyIf youâve been feeling like your content isnât cutting through, your audience feels flat, or youâre questioning whatâs actually working right now⌠this oneâs for you.
Youâll also get a behind-the-scenes look at the Social Summit 2025 (and a sneaky community discount too).
Letâs get into it.
WHAT YOUâLL LEARN:
How to sell without âsellingâ using DMsWhy EGC (employee-generated content) might be the new UGCWhatâs actually impacting your Instagram reach (plus real stats)The power of sharing personal stories, not just tipsThe platforms Iâm focusing on for visibility vs conversionsSOCIAL SUMMIT DISCOUNT CODE:
Use SOCIAL50 at thesocialsummit.au for 50% off your ticket (exclusive for Coffees & Content listeners!).
JOIN THE GROWTH EDIT:
For the first time ever, Iâm sharing the behind-the-scenes of how I built my six-figure marketing agency - in a private podcast called The Growth Edit.
No gatekeeping. Just real talk, real numbers, and real lessons from $500/month to six figures.
Sign up free â coffeesandcontentpod.com/the-growth-edit
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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I know how frustrating it feels when youâve done the work, your offer is solid, and yet⌠people still arenât buying.
In this solo episode, Iâm sharing exactly why that might be - and spoiler alert: itâs probably not your offer. Itâs your messaging.
After taking some time to rest and reset, Iâm back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, Iâm walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business.
If youâre posting consistently but still not getting the results you want - this episode is for you.
Inside This Episode:
The âcontent trapâ that keeps founders stuck in burnout and confusionWhy being visible everywhere wonât grow your businessWhat six-figure business owners really understand about messagingWhy your offer suite needs a top-down strategy (not random price points)My repurpose â repeat â reframe method for sustainable contentPLUS ... Iâm giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you.
Whether youâre at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for.
Links & Resources:
Join The Modern CEO: www.coffeesandcontentpod.com/the-modern-ceoFollow me on Instagram: @loren.thesocialcollectiveFollow the podcast: @coffeesandcontentpodHave a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).
This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.
Get ready to transform your advertising game and boost your business like never before!
In this episode you will learn:
How to manage ads yourself before considering professional helpPractical budgeting advice for Facebook adsWays to grow your online presence organicallyWhy you need to stop boosting posts on iOSThe importance of aligning ad content with customer interestsBenefits of consistent advertising for data gathering and improved long-term marketing outcomesWhy you should maintain cohesive imagery across different platforms-
What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod â we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'
Get in touch:
Instagram - @thesocialcollective_nz ; @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Letâs work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson â co-founder of Australiaâs The Social Summit and social media powerhouse â to unpack everything currently shaking up the digital marketing space.
From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: itâs not what you think) â this episode is all about what's working right now in social.
Plus, Loren and Amy reveal how to future-proof your content, why virality isnât a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.
Whether youâre a marketer, creator, or biz owner â this oneâs packed with the insights and strategies you need to stay ahead.
đ§ What We Cover:
ChatGPT hacks that actually save time (and the Barbie box trend taking over)Metaâs fact-checking changes & what they mean for content creatorsHow to protect your business from platform changes (spoiler: email is your best friend)Why micro-influencers may be more powerful than viral onesHow to grow an audience that actually buys from youAmyâs honest take on pivoting her TikTok strategy (150k+ followers!)Why your messaging matters more than your reachđ Links & Mentions:
Follow Loren: @loren.thesocialcollectiveFollow the Podcast: @coffeesandcontentpodFollow Amy: @amzdickoFollow The Social Summit: @thesocialsummitVisit: www.thesocialsummit.auđď¸ The Social Summit â Sydney, September 19, 2025
Tickets drop early June â follow to stay in the loop.Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected]Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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