Afleveringen
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Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are.
Key moments:
The CBS interview that became a pre-meme memeHow James Comey turned a stock trade into a billion-dollar crisisMartha's unfiltered take on her legal troublesThe Anthony Hopkins dating revelationBehind-the-scenes footage showing classic Martha perfectionismJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race.
Episode Highlights
Analysis of Trump's McDonald's publicity stunt in PennsylvaniaThe "garbage" rhetoric war between campaignsJeff Bezos and the Washington Post's controversial no-endorsement decisionWhy traditional denial strategies are failing in the social media eraRising distrust in mainstream media and its impact on campaign messagingOur predictions for Election Day 2024Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Zijn er afleveringen die ontbreken?
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Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight
This week’s PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide.
Episode Highlights:
Celebrity Relationships and Fame: Dr. Abby shares insights on why high-profile figures often face unique relationship challenges, covering famous couples such as:Patrick and Brittany Mahomes – How their relationship evolved from high school sweethearts to a branded partnership.Shaquille O’Neal and Snoop Dogg – Examples of loyalty in long-term relationships amidst public careers.Jon Bon Jovi – Insights on long-term celebrity marriages and why some last despite the spotlight.Infidelity and Opportunity in Hollywood: A look into why fame often leads to temptation, featuring:Bruce Springsteen, Justin Hartley, Ethan Slater – When fame tests loyalty.Bill and Melinda Gates, Jeff Bezos and Lauren Sanchez – Dr. Abby discusses why many high-profile breakups happen later in life, touching on the concept of “gray divorce.”Public Reputation and Redemption: A discussion on reputation management, with a focus on:Ellen DeGeneres – Molly’s take on Ellen’s career shifts, her latest Netflix special, and how handling public perception impacts her legacy.Upcoming Masterclass on Managing Online Backlash: A sneak peek into the November 6th masterclass focused on handling backlash and protecting brand reputation, designed for communication professionals and anyone facing public scrutiny.For more exclusive content, weekly insights, and live discussions, listeners are invited to join the Patreon community for full access to PR Breakdown Live.
Join us next week for more expert PR insights and behind-the-scenes stories!
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.
The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world?
We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.
From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.
Mentioned in This Episode:
Garth Brooks' legal team’s denial strategy against sexual assault allegationsLizzo's PR crisis over harassment and abuse claims by former dancersPrince Andrew’s disastrous 2019 BBC interview about his connection to Jeffrey EpsteinLance Armstrong’s decade-long denial of using performance-enhancing drugsThe risks of aligning solely with legal strategies in public crisesJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence?
Maybe not.Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brought forward by a former makeup artist, Brooks' legal and PR teams are in full defense mode. The episode sheds light on the strategies of denial, diversion, and discreditation often used in such cases, questioning whether these methods will hold up in today’s environment of increased accountability.
Mentioned in the Episode:
Garth Brooks Instagram: Habitat for Humanity postGarth Brooks Instagram: Las Vegas ConcertTrisha Yearwood's real estate listing.Episode 282: Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud.
We take a closer look at Adams’ video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew Cuomo as he faced sexual harassment allegations. The language, optics, and emotional appeals in these public appearances reveal a shared crisis playbook: denial, deflection, and controlling the narrative through video.
Mentioned in this episode:
Breakdown of Eric Adams’ video responseBill Clinton’s 11-word denialAndrew Cuomo’s blend of denial and emotional appealStrategic timing of scandals in September and OctoberWhether you’re a PR professional or just fascinated by how public figures manage high-stakes scandals, this episode is packed with essential lessons in crisis management. Tune in to learn how these politicians use crisis communication to shape their public image—and their legacy.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.
A statement from Harrods in relation to its former Chairman and owner Mohamed Al FayedMolly on TikTok: Analysis of the Harrods' Statement Regarding Mohamed Al-Fayed
We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won’t want to miss.
Mentioned in this episode:Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.
A Message from Catherine, The Princess of Wales | September 2024 (YouTube.com)Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)Princess Kate shared her cancer diagnosis and treatment in a moving video. It was a powerful lesson in courage and transparency about how to balance privacy with the public's need for privacy. Communication in tough times: what worked and what we learned. (tiktok.com/mollybmcpherson)
Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.
Mentioned in this episode:Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem.
Key Points Covered:
The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioning the timing and the authenticity of the supposed "leak."PR Trial Balloon: Molly explains the concept of a PR trial balloon, theorizing that Kelce’s PR team orchestrated this fake breakup to gauge public reaction and generate media attention. By doing so, they secured a strategic win for Kelce's brand, the NFL, and Taylor Swift.Social Media's Role: How platforms like TikTok fueled the fire, and how Swifties, known for their loyalty and passionate defense of Taylor, reacted to the news.Behind the Scenes: Molly shares her personal experience of how she first heard about the breakup and her initial thoughts that this PR move had all the hallmarks of a carefully crafted stunt.The PR Firm's Role: With insights into Fullscope PR, the agency handling Kelce’s public relations, Molly explores their history of crafting headlines and how the agency's co-founders may have leveraged this situation to keep their client front and center.Impact on Icon Status: Molly discusses how PR isn't just about fame or money, it's about controlling the narrative and managing reputation—particularly for someone like Taylor Swift, who aims for iconic status.What We Can Learn: The episode wraps up with Molly’s key takeaways on how a well-timed, well-executed PR strategy can turn a potential crisis into an opportunity.Mentioned in the episode: How Travis Kelce’s PR Team Turned A Fake Breakup Into A Win (Forbes.com)
Next Week’s Episode: Tune in next week as Molly breaks down the Kate Middleton health update video from Kensington Palace, another example of how PR strategies shape what we see in the media.
If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow PR enthusiasts. For more insights into PR moves and celebrity stunts, follow Molly on TikTok and check out her Patreon for exclusive deep dives into the stories that often go unnoticed.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Courting Public Favor: Jessica Biel & Justin Timberlake
Summary:
In this episode of The PR Breakdown, analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake’s arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public’s focus from Timberlake’s legal issues?
Looking into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlake’s decision to address the DWI on stage during his tour, and the timing of these events. We'll connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.
Learn why it’s important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.
Key Takeaways:
The importance of timing in managing a PR crisis.How public figures use personal moments to shift the narrative and regain control.The intersection of transparency, timing, and audience connection in crisis communication.Mentioned in This Episode:
Jessica Biel’s rare public outing with her son Silas.Justin Timberlake’s June 2024 DWI arrest and his public response.PR strategies like timing and misdirection that celebrities use to shape public perception.If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.
New Episodes Every Wednesday!
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023
Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.
In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!
GoodBob12/25/23 - 8:51PM
Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!
Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture.
In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of running her own Myspace to her and Travis Kelce’s full-on PR push, this episode has no blank spaces.
Links:
Follow Vanessa Grigoriadis:
https://twitter.com/vanessagrigor
Vanessa’s Rolling Stone Profile on Taylor Swift:
https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/
Vanessa’s Podcast: Infamous:
https://podcasts.apple.com/us/podcast/infamous/id1652941051
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare.
On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the scenes to *allegedly* keep up appearances. Joining me in this episode is relationship psychologist Dr. Abby Metcalf who might be able to offer some insight on where Bennifer 2.0 may be headed.
Mentioned in this episode:
A Quote from Ben Affleck's Howard Stern Show Interview (2021)
https://www.tmz.com/2021/12/15/ben-affleck-drinking-blame-jennifer-garner-trapped-marriage/
Ben Affleck's "addressing" his interview on The Howard Stern Show.
https://youtu.be/g2KKhmgelEw
Abby's podcast, Relationships Made Easy can be found wherever you listen to podcasts.
https://podcasts.apple.com/us/podcast/relationships-made-easy/id1406061656?mt=2
Learn more about Abby:
https://abbymedcalf.com/Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape.
Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.
Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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First episode for 2024!
Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely.
Here are your top five most popular episodes of the year. (Thank you, listeners!)Top Five Episodes:
Episode 1: This episode was a favorite of mine as well. Episode 2: All aboard. Episode 3: Dissecting the PR Relationship RumorsEpisode 4: Apologies, denials, and online disasters.Episode 5: An end-of-year favorite with two of my favorite media guys.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand.
Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most significant PR brand crises in history. This episode is a must-listen for anyone looking to master media interaction and shine in the spotlight.Key Takeaways:
Mastering Media Preparation: Learn the essential strategies for prepping for media appearances. From crafting your story to adeptly navigating surprise questions, we'll guide you through the steps to confidently handle media engagements.Navigating Interview Dynamics: Uncover the typical challenges encountered in interviews and how to effectively address them. We'll delve into the dynamics between interviewers and their subjects, offering advice on establishing a strong connection and keeping your cool in high-pressure situations.Dressing Right for Media Engagements: Get valuable tips on selecting the perfect outfit for different media settings. We'll discuss the art of creating a television-friendly appearance and the significance of leaving a lasting positive impression on your hosts.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what went down, who got hit the hardest, and what it all means for their reputation and bottom line. This episode really digs into the nitty-gritty of PR and crisis management.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to illustrate effective crisis management and consistent messaging, emphasizing the need for accountability and empathy. The focus is on balancing transparency with privacy and dignity in professional settings, offering insights into handling such sensitive situations in the field of crisis communication.
Mentioned in the episode: Become a member of the PR Confidential community on Patreon to access exclusive content, including a downloadable guide and bonus podcast on How to Communicate Private News from Your Organization While Protecting Sensitive Information. This resource focuses on navigating the delicate balance between transparency and confidentiality in organizational communication.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis.
This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink.
These three key takeaways:
1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.
2. Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.
3. Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who’s approach will work in the long run? There are predictions to be made and lessons to be learned.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson© 2024 The PR Breakdown with Molly McPherson
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