Afleveringen
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Theyāre back and ready to dissect the yearās biggest communications fiascos. Iām joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024ās most cringe-worthy PR disasters. Weāre talking about brand meltdowns, public figures who just couldnāt keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, youāll hear why these moments matterāand how theyāve changed the game for everyone trying to stay ahead of the chaos.
This isnāt your standard highlight reel. Weāre peeling back the layers and diving into what sparked each scandal, what really set people off, and how organizations tried (or failed) to make it right. Itās all about shining a light on what worked, what flopped, and what we should keep in mind for the future. Grab your headphones and get ready for an honest, insightful, and refreshingly down-to-earth look at the yearās most unforgettable PR train wrecks.
And by the way, if you want to stay ready for any crisis, head to mollymcpherson.com/crisis-checklist and grab your free Crisis Response Checklist. Trust me, itās a resource every communicator needs.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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Is Jay-Z truly a victim? Or is this a masterful PR strategy?
This episode analyzes Jay-Zās bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonceās PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Mollyās recent interview with Access Hollywood.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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Zijn er afleveringen die ontbreken?
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When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the filmās buzz and audience trust.
Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.
Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.
Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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The Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end.
Their public split crystallizes a pivotal moment in celebrity PR, where old-school privacy collides with new-age authenticity. The drama intensified with revelations about Bryan's presence on exclusive dating app Raya and LaPaglia's explosive claims about a potential non-disclosure agreement, sparking broader conversations about power dynamics in modern celebrity relationships.
Key Moments & Themes:
The strategic silence vs. radical transparency debate in celebrity PRAllegations of an NDA request and its implications for relationship power dynamicsBryan's carefully controlled messaging versus LaPaglia's unfiltered storytellingHow social media has transformed the way public figures navigate personal crisesThe role of platform choice in shaping public narrative (traditional media vs. social platforms)Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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On this revealing episode of The PR Breakdown, diving deep into the psychology of entitlement and its impact on both social media and real-world interactions. The analysis begins with the recent TikTok controversy surrounding influencers Cecily and Samantha Bachman, whose launch of $98 holiday pajamas sparked intense public criticism and led to a problematic apology that only fueled further backlash.
Joining Molly is renowned relationship expert Dr. Abby Medcalf, who illuminates the fascinating connection between entitled behavior and ineffective communication. Together, they explore why peopleāfrom social media influencers to everyday individualsāoften resort to defensive responses and excessive justifications when faced with criticism, and what this reveals about our modern social dynamics.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are.
Key moments:
The CBS interview that became a pre-meme memeHow James Comey turned a stock trade into a billion-dollar crisisMartha's unfiltered take on her legal troublesThe Anthony Hopkins dating revelationBehind-the-scenes footage showing classic Martha perfectionismJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race.
Episode Highlights
Analysis of Trump's McDonald's publicity stunt in PennsylvaniaThe "garbage" rhetoric war between campaignsJeff Bezos and the Washington Post's controversial no-endorsement decisionWhy traditional denial strategies are failing in the social media eraRising distrust in mainstream media and its impact on campaign messagingOur predictions for Election Day 2024Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight
This weekās PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide.
Episode Highlights:
Celebrity Relationships and Fame: Dr. Abby shares insights on why high-profile figures often face unique relationship challenges, covering famous couples such as:Patrick and Brittany Mahomes ā How their relationship evolved from high school sweethearts to a branded partnership.Shaquille OāNeal and Snoop Dogg ā Examples of loyalty in long-term relationships amidst public careers.Jon Bon Jovi ā Insights on long-term celebrity marriages and why some last despite the spotlight.Infidelity and Opportunity in Hollywood: A look into why fame often leads to temptation, featuring:Bruce Springsteen, Justin Hartley, Ethan Slater ā When fame tests loyalty.Bill and Melinda Gates, Jeff Bezos and Lauren Sanchez ā Dr. Abby discusses why many high-profile breakups happen later in life, touching on the concept of āgray divorce.āPublic Reputation and Redemption: A discussion on reputation management, with a focus on:Ellen DeGeneres ā Mollyās take on Ellenās career shifts, her latest Netflix special, and how handling public perception impacts her legacy.Upcoming Masterclass on Managing Online Backlash: A sneak peek into the November 6th masterclass focused on handling backlash and protecting brand reputation, designed for communication professionals and anyone facing public scrutiny.For more exclusive content, weekly insights, and live discussions, listeners are invited to join the Patreon community for full access to PR Breakdown Live.
Join us next week for more expert PR insights and behind-the-scenes stories!
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.
The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in todayās social media-driven world?
We explore multiple examples of how this strategy plays out and examine why some public figuresālike Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrongāchose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.
From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.
Mentioned in This Episode:
Garth Brooks' legal teamās denial strategy against sexual assault allegationsLizzo's PR crisis over harassment and abuse claims by former dancersPrince Andrewās disastrous 2019 BBC interview about his connection to Jeffrey EpsteinLance Armstrongās decade-long denial of using performance-enhancing drugsThe risks of aligning solely with legal strategies in public crisesJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence?
Maybe not.Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brought forward by a former makeup artist, Brooks' legal and PR teams are in full defense mode. The episode sheds light on the strategies of denial, diversion, and discreditation often used in such cases, questioning whether these methods will hold up in todayās environment of increased accountability.
Mentioned in the Episode:
Garth Brooks Instagram: Habitat for Humanity postGarth Brooks Instagram: Las Vegas ConcertTrisha Yearwood's real estate listing.Episode 282: Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud.
We take a closer look at Adamsā video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew Cuomo as he faced sexual harassment allegations. The language, optics, and emotional appeals in these public appearances reveal a shared crisis playbook: denial, deflection, and controlling the narrative through video.
Mentioned in this episode:
Breakdown of Eric Adamsā video responseBill Clintonās 11-word denialAndrew Cuomoās blend of denial and emotional appealStrategic timing of scandals in September and OctoberWhether youāre a PR professional or just fascinated by how public figures manage high-stakes scandals, this episode is packed with essential lessons in crisis management. Tune in to learn how these politicians use crisis communication to shape their public imageāand their legacy.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.
A statement from Harrods in relation to its former Chairman and owner Mohamed Al FayedMolly on TikTok: Analysis of the Harrods' Statement Regarding Mohamed Al-Fayed
We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you wonāt want to miss.
Mentioned in this episode:Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown with Molly McPherson, Kate Middletonās health update video is more than just an announcement. Itās a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.
A Message from Catherine, The Princess of Wales | September 2024 (YouTube.com)Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)Princess Kate shared her cancer diagnosis and treatment in a moving video. It was a powerful lesson in courage and transparency about how to balance privacy with the public's need for privacy. Communication in tough times: what worked and what we learned. (tiktok.com/mollybmcpherson)
Uncover ten key meanings behind the visuals, from Kate in the driverās seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.
Mentioned in this episode:Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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In this episode of The PR Breakdown, we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem.
Key Points Covered:
The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioning the timing and the authenticity of the supposed "leak."PR Trial Balloon: Molly explains the concept of a PR trial balloon, theorizing that Kelceās PR team orchestrated this fake breakup to gauge public reaction and generate media attention. By doing so, they secured a strategic win for Kelce's brand, the NFL, and Taylor Swift.Social Media's Role: How platforms like TikTok fueled the fire, and how Swifties, known for their loyalty and passionate defense of Taylor, reacted to the news.Behind the Scenes: Molly shares her personal experience of how she first heard about the breakup and her initial thoughts that this PR move had all the hallmarks of a carefully crafted stunt.The PR Firm's Role: With insights into Fullscope PR, the agency handling Kelceās public relations, Molly explores their history of crafting headlines and how the agency's co-founders may have leveraged this situation to keep their client front and center.Impact on Icon Status: Molly discusses how PR isn't just about fame or money, it's about controlling the narrative and managing reputationāparticularly for someone like Taylor Swift, who aims for iconic status.What We Can Learn: The episode wraps up with Mollyās key takeaways on how a well-timed, well-executed PR strategy can turn a potential crisis into an opportunity.Mentioned in the episode: How Travis Kelceās PR Team Turned A Fake Breakup Into A Win (Forbes.com)
Next Weekās Episode: Tune in next week as Molly breaks down the Kate Middleton health update video from Kensington Palace, another example of how PR strategies shape what we see in the media.
If you enjoyed this episode, donāt forget to subscribe, leave a review, and share it with fellow PR enthusiasts. For more insights into PR moves and celebrity stunts, follow Molly on TikTok and check out her Patreon for exclusive deep dives into the stories that often go unnoticed.
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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Courting Public Favor: Jessica Biel & Justin Timberlake
Summary:
In this episode of The PR Breakdown, analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlakeās arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the publicās focus from Timberlakeās legal issues?
Looking into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlakeās decision to address the DWI on stage during his tour, and the timing of these events. We'll connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.
Learn why itās important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.
Key Takeaways:
The importance of timing in managing a PR crisis.How public figures use personal moments to shift the narrative and regain control.The intersection of transparency, timing, and audience connection in crisis communication.Mentioned in This Episode:
Jessica Bielās rare public outing with her son Silas.Justin Timberlakeās June 2024 DWI arrest and his public response.PR strategies like timing and misdirection that celebrities use to shape public perception.If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.
New Episodes Every Wednesday!
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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āWhoās holding those stringsā: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023
Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.
In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!
GoodBob12/25/23 - 8:51PM
Congratulations to Molly on capitalizing on the āwho could care less ā market - good for you!
Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
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TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, āFearless.ā Since then she has been following Taylor from country pop-start to a dominated figure in our culture.
In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylorās PR from her early days of running her own Myspace to her and Travis Kelceās full-on PR push, this episode has no blank spaces.
Links:
Follow Vanessa Grigoriadis:
https://twitter.com/vanessagrigor
Vanessaās Rolling Stone Profile on Taylor Swift:
https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/
Vanessaās Podcast: Infamous:
https://podcasts.apple.com/us/podcast/infamous/id1652941051
Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare.
On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the scenes to *allegedly* keep up appearances. Joining me in this episode is relationship psychologist Dr. Abby Metcalf who might be able to offer some insight on where Bennifer 2.0 may be headed.
Mentioned in this episode:
A Quote from Ben Affleck's Howard Stern Show Interview (2021)
https://www.tmz.com/2021/12/15/ben-affleck-drinking-blame-jennifer-garner-trapped-marriage/
Ben Affleck's "addressing" his interview on The Howard Stern Show.
https://youtu.be/g2KKhmgelEw
Abby's podcast, Relationships Made Easy can be found wherever you listen to podcasts.
https://podcasts.apple.com/us/podcast/relationships-made-easy/id1406061656?mt=2
Learn more about Abby:
https://abbymedcalf.com/Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and Immediate Past Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape.
Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.
Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!
Follow Molly for daily updates and more PR insights:
TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcphersonĀ© 2024 The PR Breakdown with Molly McPherson
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