Afleveringen

  • Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

    Notable Moments:

    00:46 - Helen's Transition to PR and Sustainability

    03:40 - The Importance of Brand Messaging in PR

    04:36 - Launching Influential PR and Client Success Stories

    08:32 - Thought Leadership and Education

    10:19 - Affiliate PR and Measuring Impact

    11:09 - Influencer Campaigns and Brand Partnerships

    13:05 - Trends in Sustainability and Influencer Marketing

    14:24 - Balancing Sustainability and Product Features in PR Strategy

    About Helen Sharp:

    Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.

    Mention this podcast episode to receive a 15% discount on PR services from Helen!

    Learn more about Helen Sharp and Influential PR:

    https://www.linkedin.com/in/heleninfluentialpr/

    https://www.instagram.com/influentialpr/

    https://www.influentialpr.com/

    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

    Want to be a guest? Visit: https://bit.ly/3BetCkf

    Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

    Find us online:

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    Visit our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Join host Ian Peterman on Conscious Design as he welcomes Gabe Tavas, the innovative mind behind Symmetry Wood. In this episode, Gabe shares the fascinating origin story of his company, which uses bacteria to produce cellulose for creating wood-like products. This journey starts from Gabe's eye-opening experiences in Ecuador and leads to groundbreaking research in his college dorm room, where he began experimenting with kombucha cultures to produce bacterial cellulose.

    Gabe discusses the challenges and triumphs of developing Symmetry Wood, from initial rough samples to winning the prestigious James Dyson Award. The conversation delves into how Symmetry Wood is tackling environmental issues with its sustainable material production, aiming to replace precious tropical hardwoods in various applications, from musical instruments to car interiors. This episode is a deep dive into the intersection of industrial design, sustainability, and innovative material science.

    Learn about the potential of bacterial cellulose in replacing traditional hardwoods, the importance of sustainability in material design, and how Symmetry Wood is shaping the future of eco-friendly product development. For anyone interested in sustainable design, environmental entrepreneurship, and cutting-edge material science, this episode provides a unique perspective and inspiring insights.

    Notable Moments:

    00:40 - Gabe Tavas Shares His Origin Story and Environmental Inspiration

    02:40 - Discovery of Bacterial Cellulose for Sustainable Materials

    09:05 - Replacing Precious Woods: Symmetry Wood's Mission

    11:25 - Impact of Illegal Logging and Environmental Damage

    12:29 - Density and Future Possibilities of Bacterial Cellulose

    18:27 - Exploring Applications of Pyrrhus Material

    22:44 - Innovations in Algae Waste Composite Boards

    23:31 - Bacterial Cellulose vs. Mycelium Packaging: A Comparison

    24:41 - Future Developments in Cellulose Technology

    About Gabe Tavas:

    Gabe Tavas is a biodesigner, explorer, and social entrepreneur from Chicago whose purpose in life is to empower and guide other sustainability-minded makers to protect their cultural and natural resources. He serves as the CEO of Symmetry Wood, a startup that creates wood from bacteria without cutting down trees to combat deforestation, and has a broad focus on wood conservation, food biodiversity, and river restoration.

    Learn more about Gabe Tavas and Symmetry Wood here:

    https://www.linkedin.com/in/gabetavas/

    https://www.linkedin.com/company/symmetry-wood/

    https://symmetrywood.com/

    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

    Want to be a guest? Visit: https://bit.ly/3BetCkf

    Want to work with us? Connect with Peterman Firm:

    Find us online:

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    Visit our website:

    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

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  • Host Ian Peterman sits down with Morgan Seibel, the Executive Director of WeeCycle. Morgan gives us a peek into the world of WeeCycle, an organization that’s revolutionizing the recycling of baby gear. From a simple yet impactful idea, WeeCycle has grown into a key player in the sustainable living space, providing invaluable support to families while leading the charge in environmental stewardship.

    In a lively and informative chat, Morgan walks us through the nuts and bolts of WeeCycle’s operations. We get an inside look at their innovative recycling processes, tackling everything from car seats to textiles, and how they manage industry challenges like product recalls. Morgan also delves into WeeCycle’s collaborative spirit, discussing the potential for partnerships and the creation of a circular economy within their sector.

    Morgan wraps up by inviting listeners to explore how they can contribute, whether through strategic partnerships, volunteering, or donations. For decision-makers and industry professionals interested in combining business acumen with a commitment to sustainability, this episode is a must-listen.

    Notable Moments:

    4:10 – The Origins of WeeCycle

    5:29 – WeeCycle’s Programs and Services

    6:35 – Car Seat Recycling Program

    10:05 – Recalls, Recycling Textiles and Repurposing Items

    15:07 – Formula and Baby Gear Industry Challenges

    17:58 – Overview of WeeCycle’s Programs

    22:38 – Expanding Outside of Colorado

    23:53 – Partnerships and Collaboration

    25:27 – Determining Capacity for New Partners

    30:02 – Challenges in Distributing Cloth Diapers

    33:39 – Recycling Baby Gear Discussion

    34:51 – Volunteer Opportunities and Donations

    About Morgan Seibel:

    Morgan Seibel has been a pivotal figure in WeeCycle since its inception in 2008, initially serving as an Advisory Board member before becoming the Program Director and later the Executive Director in 2019. A New York native, Morgan moved to Colorado in 2003 to attend the University of Colorado. She graduated with a Bachelor’s degree in Business Administration from the Leeds School of Business. Morgan’s passion for community work and her expertise in business administration are evident in her contributions to WeeCycle. She resides in Denver with her husband Darin and their children Max and Demi.

    Learn more about Morgan Seibel and WeeCycle here:

    WeeCycle: https://weecycle.org/

    Morgan Seibel on LinkedIn: https://www.linkedin.com/in/morgan-seibel-29b7046/

    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

    Want to be a guest? Visit: https://bit.ly/3BetCkf

    Want to work with us? Connect with Peterman Firm:

    Find us online:

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    Visit our website:

    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Welcome back to another episode of Conscious Design and today Ian welcomes Carolyn, who kicks off with a little backstory about herself, the company and her role in the company today. Carolyn and Ian both develop on the idea of communication and how even non-verbal signs can tell a story to the customer or guest that represent the company or business in a certain light and effectively narrate the need to the receiving end. Carolyn then explains how she and her company are able to help somebody who is just starting out and does not have much in terms of physical locations or spaces and how much does that matter in the overall process. Carolyn then describes how the different users of a space all impact how you design and layout the physical space everyone is in, and who those users could be. Carolyn then elaborates more about how the final user is the most important part of the thinking process when suggesting a solution. In the end, Carolyn shares some final remarks and invites people to see the work they’ve done and reach out if they have any questions.

    Parts:

    0:00 – Guest Intro

    6:11 – Communication

    10:34 – Early Workings

    19:04 – Subscribe!

    19:29 – Business Workings

    24:14 – Usage

    31:57 – Guest Outro

    About Carolyn Boldt:

    Carolyn is the VP and Director of Design for Crossfields. She is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.

    With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and Professional Member of IIDA/International Interior Design Association.

    Know more about Carolyn and Crossfields here:

    https://www.linkedin.com/in/carolynboldt/

    https://www.linkedin.com/company/crossfields-inc./

    https://crossfieldsdesign.com/

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    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

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    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • In today’s episode of the Conscious Design, Ian welcomes Stephen Reble. Stephen starts off by a brief introduction into what he does. Ian and Stephen then discuss agility and the role it plays in starting and maintaining a foothold in the industry you are in. Stephen then does a little product demonstration for people to better understand it. Ian and Stephen then talk about how the proof that something works is the greatest advertising your product or solution can get. Stephen then talks how when you want to change people, it is always better to take it slow. In the guest outro Stephen shares his final remarks and invites people to follow him on all sites he makes himself available on.

    Parts

    0:00 – Guest Intro

    6:11 – Agility

    10:49 – Product Demonstration

    17:52 – Subscribe!

    18:19 – Proof

    24:27 – Change

    31:39 – Guest Outro

    About Etee:

    Etee’s mission is to be the spark that ignites the flame for widespread change in the way consumer packaged goods add value for people and the planet. Etee strives to source materials that are 100% biodegradable and naturally derived. Whether it’s the ingredients on the inside or the packaging on the outside – even their packing tape is commercially compostable.

    Know more about Stephen Reble and Etee here:

    https://www.shopetee.com/

    https://www.shopetee.com/pages/cleanest-facial-cleanser

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    Download the first chapter of the Conscious Design book for free here: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    Want to be a guest? Submit your info here: https://www.petermanfirm.com/conscious-design-podcast-application/

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    Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/

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    🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

    ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

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    👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO

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    Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Visit our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by liking, sharing, and subscribing to our channel!

  • Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Ryan. Ryan starts off with a brief intro on what he does and what is the goal of his company. Ryan and Ian then discuss the need for sustainable products to remain simple enough for the common man, so they can sell. Ryan then talks more about the aspect of taking your product to an international level and what struggles and opportunities that bring to the table. Ian and Ryan then discuss the material aspect of his product and what exactly does the company need to use to manufacture it. Ryan then discusses how to get people motivated to invest their time and money into your brand. In the end Ryan shares some final thoughts and shares where people can contact him and find him.

    Parts

    0:00 – Guest Intro

    4:02 – Make It Simple

    11:06 – Going International

    14:33 – Subscribe!

    14:59 – Materials

    19:09 – Calls To Action

    24:20 – Guest Outro

    About Cleancult:

    One day, during a particularly powerful spin cycle, their co-founder Ryan, noticed there were no recognizable ingredients listed on his bottle of detergent. Intrigued, he did some digging and was shocked to learn of all the artificial chemicals in conventional cleaners, natural alternatives weren’t much better either, with their toxic plastic packaging, indecipherable ingredients and weak results.

    It was time for an intervention – an effective cleaning system without dirty secrets. And so, Cleancult was born.

    Know more about Cleancult here:

    https://www.cleancult.com/

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    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    👉YouTube Channel: http://bit.ly/3sG7VEi

    ✍️ Blog: https://bit.ly/3kltV6s

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

    /////////

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome to another episode of the Conscious Podcast and today Ian welcomes Sheryl. Sheryl starts off by a brief introduction to what she does and talks about the company and her book. Ian and Sheryl then talk more about how certain patterns can be identified in other industries that help to solve or understand problems in their businesses and areas of expertise. With this Sheryl then mentions her book, what is it about and how these experiences and patterns, from different industries, helped the book to become a reality. Ian and Sheryl then talk more about the metrics used by company managers and owners, which try to understand the business and evaluate the performance of it. Ian and Sheryl then share tips for effective problem solving and how to truly understand the issue, in order to solve the problem in a better manner. Sherryl then ends with some closing remarks and thoughts in the guest outro and invites the viewers to check her book and her other work out.

    Parts

    0:00 – Guest Intro

    3:41 – Patterns

    9:02 – The Book

    18:31 – Subscribe!

    18:56 – Metrics

    25:00 – Problem Solving

    35:05 – Guest Outro

    About Sheryl Cababa:

    Sheryl is the author of Closing The Loop: Systems Thinking For Designers. She’s a design researcher and strategist, and the Chief Strategy Officer at Substantial, an education-focused research, insights, and development studio based in Seattle. Her practice is focused on systems thinking and equity-centered design, and she’s worked with a diverse base of clients including the Bill and Melinda Gates Foundation, Microsoft, IKEA, and Khan Academy. Her focus is on using design to help clients reimagine education. She also teaches at the University of Washington’s Human Centered Design and Engineering program, helping to introduce systems thinking to the next generation of designers.

    Know more about Sherly and Substantial here:

    https://www.linkedin.com/in/sherylcababa/

    https://substantial.com/

    Use the code cababa-cdp to get 15% off!

    https://rosenfeldmedia.com/books/systems-thinking-for-designers/

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    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    Want to work with us? 👉 https://www.petermanfirm.com/connect/

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    👉YouTube Channel: http://bit.ly/3sG7VEi

    ✍️ Blog: https://bit.ly/3kltV6s

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

    /////////

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Ashley. Ashley starts off by a brief introduction into what she does and what her role in the company is. Ashley then talks more about how they approach design from a more real-life interaction with the actual design and what that means for their clients. Ashley then talks more about the innovation side of the business and what they have done differently in order to give the customers a better feeling and involve them more in the process. Ashley and Ian then talk about the option of sharing ideas between the industries and how that has helped both of them advance their businesses and go further. In the guest outro, Ashley talks more about ways to find her and the company and also shares her final notes and thoughts with the audience.

    Parts

    0:00 – Guest Intro

    3:21 – Real Life Application

    14:21 – Innovations

    19:40 – Subscribe!

    20:06 – Sharing Ideas

    31:38 – Guest Outro

    About Ashley Rumsey and Mason Studio:

    Ashley is the Co-Founder and Executive Director for Mason Studio. She brings the highest standards to both the design visions of projects and the management of the Mason Studio team. An advocate of purposeful design, Ashley has been a key part of the development of Mason Studio’s innovative research-based process. She ensures design decisions are thoughtfully evaluated based on their potential contribution to the end user, design process, and client’s goals. As a respected leader in the Canadian design community, Ashley has also been featured in international design media and regularly participates in thought leadership at notable conferences and events.

    Mason Studio has an optimistic view of humanity, and they believe in the potency of using design as a tool for actionable charge. At Mason Studio, they design thoughtfully and care deeply, guided by their innate need to “make better”.

    Know more about Mason Studio here:

    https://www.linkedin.com/company/mason/?originalSubdomain=ca

    https://masonstudio.com/

    https://masonstudio.com/culturalhub

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    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    👉YouTube Channel: http://bit.ly/3sG7VEi

    ✍️ Blog: https://bit.ly/3kltV6s

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

    /////////

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!




  • Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Ellie Porter. Ellie starts off with a bit of her backstory and what she does. Ellie then explains the technology behind where she works and what impact it has and helps even the common viewer understand what it is that the technology does. Ellie goes on to explain what her role in this giant process is and what she specifically focuses on. Ellie and Ian then go on to discuss some applications even in large industries with lots of units manufactured and Ellie tries to explain how the technology might help there. In the guest outro Ellie shares her final thoughts and invites people to check her and her company out.

    Parts

    0:00 – Guest Intro

    4:10 – Technology

    9:37 – Role In The Business

    12:35 – Subscribe!

    13:00 – Industry Grade

    20:46 – Guest Outro

    About Ellie Porter:

    Ellie Porter has degrees in Environmental Science and Environmental Studies. She has a passion for sustainability and zero waste and has been with ORCA for over two years. She previously worked in ecological conservation, waste auditing and waste consulting.

    Know more about Ellie and ORCA here:

    https://www.linkedin.com/in/ellie-porter-43816a195/

    https://www.linkedin.com/company/orca-digesters/

    https://www.feedtheorca.com/

    https://www.youtube.com/watch?v=xZVqvV-AQHM

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    Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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    👉YouTube Channel: http://bit.ly/3sG7VEi

    ✍️ Blog: https://bit.ly/3kltV6s

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

    /////////

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome back to another episode of the Conscious Design Podcast, and today Ian welcomes Lauren to the show. Lauren starts off with a brief introduction of herself and the company. She then moves to discuss the early stages of product design. Lauren then talks about what made her choose silicon as the final material for the design and the final product. Lauren then shares her story of business success and how that has happened and her tips for starting businesses. Lauren and Ian then talk about the culture of reusable cups in Australia and if that has possibly helped get the business more popular. Lauren finished off with some final thoughts and places where you can find her business.

    Parts

    0:00 – Guest Intro

    2:57 – Designing a Product

    7:22 – Choosing Materials

    8:09 – Subscribe

    8:35 – Growing The Business

    12:36 – Culture Behind It

    20:01 – Guest Outro

    About Lydy:

    Lydy is the innovative and eco-friendly solution to enhance your drinking experience and reduce single-use waste. As a reusable lid, Lydy has been designed to fit a variety of cups, making it the perfect companion for your daily beverage rituals.

    Whether you prefer a steaming hot coffee on your morning commute or a refreshing iced tea on a sunny afternoon, Lydy’s flexible design accommodates cups with a diameter of either 80mm or 90mm, offering a snug and reliable fit. No more worries about spills or leaks while you’re on the go!

    Know more about Lydy here:

    https://www.lydy.com.au/

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    👉YouTube Channel: http://bit.ly/3sG7VEi

    ✍️ Blog: https://bit.ly/3kltV6s

    📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

    📰 Join our Newsletter: https://bit.ly/2U8IlMS

    /////////

    Hosted by: Ian Peterman

    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Welcome to another episode of Conscious Design Podcast with our amazing guest Daniela Caine. She’s the founder of Koryphae, a high-vibrational clothing brand for conscious women as well as a coach to other designers. Daniela shares her journey through the fashion world, working to a high level in companies like Adidas. She also shares what helped her find her calling and what life experiences she has been through that solidified what she wanted to do and the founding of her own clothing brand. We get to learn about the problems she’s tackling with her business and the impact she’s making. Daniela and Ian talk about the importance of loving what you do and transforming that passion into a product or a business that you can be proud of. There’s a ton of great ideas and information in this episode, check it out now!

    Parts

    0:00 – Guest Intro

    9:40 – Finding Your Impact

    27:11 – Subscribe!

    27:36 – Love As An Ingredient

    40:08 – Guest Outro

    About Daniela Caine:

    Daniela is a 20+ years apparel industry veteran having led the biggest volume department at Adidas, holding senior design leadership roles at companies like Nike, Columbia Sportswear, and Pendleton Woolen Mills. She’s also been a managing partner of a boutique sourcing agency with a client portfolio of brands from Alps&Meters, to Wilson Tennis.

    She now runs the pre-eminent coaching company focused on advancing the career ambitions of heart-centered design leaders, fashion entrepreneurs for a vibrant future and businesses that flourish financially, culturally and sustainably.

    She is also the Founder of Koryphae, a high-vibrational clothing brand for conscious women.

    Know more about Daniela and Koryphae here:

    https://www.linkedin.com/in/danielacaine/

    https://www.danielacaine.com/

    https://koryphae.com/


    *Use the code PTMDF15 at www.koryphae.com

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    Creative Director: Sara Clark

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • On this episode of the Conscious Design Podcast our host Ian speaks with Karoline, lead designer for Nomono. Nomono has created a podcast in a box system that takes full advantage of spacial audio and AI enhanced audio. Ian and Karoline talk about sustainability and Nomono’s approach to designing impactful, sustainable products. They also talk about the concept of “emotional durability” and how it can impact sustainability and design for the future, as well as its use in Nomono’s design approach.. Karoline walks us through what it takes to design a product, Nomono’s internal sustainability committee, and their long-term vision for the company. Listen to the episode today on your favorite podcast platform or YouTube.

    Parts

    0:00 – Guest Intro

    8:10 – Designing a product

    16:07 – Sustainability Efforts

    23:20 – Subscribe!

    23:45 – Long Term

    36:49 – Guest Outro

    About Karoline Müller and Nomono:

    Karoline is an industrial designer and the design lead for the ecosystem at Nomono. Since joining in 2020, she has applied her versatile skill set to various design disciplines within the company. Passionate about sustainability, Karoline started up and led Nomono’s sustainability committee, showcasing her commitment to creating environmentally conscious design solutions. Her innovative thinking and dedication make her a valuable asset in shaping the future of design at Nomono.

    Nomono is a Norwegian tech startup founded in 2019. They provide a smarter way to create audio content from recording to publishing. By combining spatial audio and intelligent processing, the hardware-software solution enables storytellers to provide immersive experiences with exceptional audibility for their listeners – all in a seamless user experience. Winner of the SXSW Innovation Award for audio in 2023, Nomono’s vision is to make voices heard by removing barriers between people and technology.

    Know more about Karoline and Nomono here:

    https://www.linkedin.com/in/karoline-m%C3%BCller-376595151/

    https://nomono.co/

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    Creative Director: Sara Clark

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • On this episode of Conscious Design Podcast, Ian welcomes Kavita Shah of Boxed Water to chat about sustainability, marketing, and how Boxed Water began. Kavita starts with the origins of the business and what brought her to marketing. Ian and Kavita talk about sustainability and what have been the challenges and successes of marketing a sustainable product. As a mission driven brand, Boxed Water has built amazing partnerships with other mission driven brands, like Alaska Airlines. Kavita shares her insights about how to market sustainable products and what she has done to increase the awareness of Boxed Water and their main mission. Kavita and Ian then talk about how material choice has helped them to create a sustainable business.

    Parts:

    0:00 – Guest Intro

    4:04 – Marketing Sustainability

    11:00 – Subscribe!

    11:26 – New Materials

    18:17 – Guest Outro

    About Kavita Shah and Boxed Water:

    Kavita is a senior marketing leader with expertise in scaling CPG brands like Dyson, Godiva, McVitie’s, and Meatless Farm. She has a passion for brands within the food and beverage space, particularly in the natural and sustainable space. She’s currently the VP of Marketing at Boxed Water and resides in NYC.

    Boxed Water is the most renewable package in the water aisle and was the first company to launch a sustainable water alternative to plastic bottles and aluminum cans.

    Know more about Boxed Water here:

    https://www.linkedin.com/company/boxed-water-is-better/

    https://boxedwaterisbetter.com/

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    Creative Director: Sara Clark

    Social Media: Jacqueline Sagun

    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome to another episode of Conscious Design Podcast where today Ian welcomes Lisa Craig Gautier. Lisa starts off talking about what she actually does and what her starting vision was and where it has evolved today. Lisa then talks more about her specific product and what creative solutions were they able to come up with. Lisa and Ian then talk about wasteful thinking when it comes to hair and better solutions that could be applied. Lisa then explains how households and businesses both can reuse hair and fur and how easy it is for the common man and woman to do so. Lisa then talks more about her developments in the real estate sector.

    Parts

    0:00 – Guest Intro

    3:57 – Creative Solutions

    10:57 – Wasteful Thinking

    16:28 – Reuse

    23:57 – Subscribe

    24:23 – Selling The Product

    28:27 – Apartments

    34:08 – Guest Outro

    About Lisa Gautier:

    Lisa is the President of Matter of Trust. They are an environmental public charity and their mission is to link surplus with need. Their goal is to encourage optimism and trust in nature’s abundant cycles.

    Know more about Lisa and Matter of Trust here:

    https://www.linkedin.com/in/lisa-craig-gautier-81a43914/

    https://matteroftrust.org/

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    Creative Director: Sara Clark

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes David Schoenfeld. David gets started with what inspired him to pursue his business idea and make it reality. David then talks about the possibility of running out of scarce materials and how he himself has set it as his goal to try to solve this issue at least in a certain sphere of our lives. Then David talks more about the new types of rings he has helped to create and talks more about their features and advantages. David then talks more about the future of the company and where he sees himself in a couple of years. In the guest outro David shares his final thoughts and invites people to check him out.

    Parts

    0:00 – Guest Intro

    3:23 – Running Out

    8:10 – New Rings

    9:52 – Subscribe!

    10:18 – Future

    15:11 – Guest Outro

    About David Schoenfeld:

    David is the CEO and Founder for Ring Bear, the first carbon-neutral brand specializing in sustainable men’s wedding and engagement rings. With a strong focus on comfort, value and sustainability, Ring Bear has garnered recognition from prestigious publications such as Wall St. Journal, Forbes, Brides.com, and The Knot for its carbon neutral assortment of men’s bands & gifts. Leveraging his versatile expertise in finance, marketing, sales and operations across various consumer verticals, David is dedicated to reducing the environmental impact of the jewelry industry.

    Know more about David and Ring Bear here:

    https://www.linkedin.com/in/davidschoenfeld9/

    https://ringbear.com/

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    Creative Director: Sara Clark

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome back to another Conscious Design Podcast where Ian welcomes some of the people behind the Selective Earth Forming project, Sadek Ahmed and Adam Meyrick . They both begin with their backstory and origin of their project. Ahmed then describes their process on how the project works and also tries to explain also the technology behind it. Adam and Ahmed then talk about different shapes they can produce. Ian and the guys then talk more about the environmental aspect of their project and what it means for the construction sector in the long term. The podcast ends with Ahmed and Adam presenting their vision about the future and inviting people to check them out.

    Parts

    0:00 – Guest Intro

    3:48 – Process

    9:53 – Shapes

    13:16 – Subscribe

    13:41 – Ecology

    19:47 – Guest Outro

    About Sadek Ahmed:

    Sadek is an architectural designer who specializes in sustainable materials and manufacturing. Sadek’s commitment to sustainable construction practices is evident in their exploration of innovative methods to reduce the environmental impact of construction while maintaining the structural integrity of buildings.

    About Adam Meyrick:

    Adam is a designer, maker, shed workshop devotee, and 3D printing aficionado. He loves working in a wide range of mediums: from the keyboard and mouse to the mallet and chisel. Using computational design and fabrication methods to pioneer new construction technologies in rammed earth for the built environment has been his current infatuation during his masters degree study.

    Know more about Selective Earth Forming and the people behind it here:

    https://www.linkedin.com/in/sadek-ahmed-813a71185/

    https://www.linkedin.com/in/adam-meyrick-3176351b0/

    https://www.linkedin.com/in/krit-chatikavanij-27b7358a/

    https://fifteen2022.bartlettarchucl.com/dfm-2022/selective-earth-forming

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    Creative Director: Sara Clark

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    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Pallavi Pande. Pallavi first introduces herself and what she does. She then explains how her business is based on reusing something that can essentially be classified as waste and replacing a lot of chemicals in the production process. Pallavi then shares what made her company grow so rapidly in a seemingly short period. Ian and Pallavi also talk about how she has used the potential of B2B partnerships for her business and how that has helped her. Pallavi then explains how she has motivated her partners in business to use more of her product and what were the key drivers of sales but also how she motivates her workforce. Pallavi ends the episode by talking more about where she sees her future and where people can find her.

    Parts

    0:00 – Guest Intro

    3:59 – Reuse

    7:50 – Growth

    10:39 – Partnerships

    12:39 – Subscribe!

    13:18 – Motivation

    20:26 – Guest Outro

    About Pallavi Pande:

    Pallavi wanted to bring this concept to the western world when she remembered eating on banana leaves while growing up in India. She started her brand DTOCS, inspired by the word “detox”: a cleansing journey with palm leaves for the environment; with these 3 things in mind – sustainability, usability and community.

    DTOCS is a sustainable BIPOC women-owned small business. They created sustainable single-use disposable dinnerware made from naturally fallen palms for households, food and hospitality industry, handcrafted by women artisans in India. They also give back 1% of their proceeds to the majority female workforce community who manufactures their products in India because they are in this together making a collective pact.

    Know more about Pallavi and DTOCS here:

    https://www.linkedin.com/in/pallavi-pande-bb5abb1b/

    https://dtocs.com/

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    Creative Director: Sara Clark

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!



  • Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Yuri Eliezer. Yuri starts off by talking a bit about his origin story and how the love for physics brought him to do what he does for a living today. Yuri then talks about the AI specialization of his business and what they are trying to develop or what the big idea behind it is. Yuri also mentioned what partners he is working together on this AI project and why he chose them. Yuri then talks more about what the company plans to do as a cost saving measure and how he thinks it’s going to develop into the future. Yuri and Ian talk about the true efficiency of the AI powered tools and how it can change the game for many. Yuri then shares his final thoughts and leaves us all with some contact info on where to find him or reach out to him.

    Parts

    0:00 – Guest Intro

    2:31 – AI Field

    16:13 – Cost Saving

    23:01 – Subscribe!

    23:26 – Efficiency

    33:05 – Guest Outro

    About Yuri Eliezer:

    Yuri heads the Intellectual Property practice group at Founders Legal. A practice he co-founded at the Atlanta Tech Village – the nation’s fourth largest incubator, where he served as an IP advisor for several years. He was one of few attorneys who were invited by the USPTO to provide technical training and industry insight at the Patent Examiner Technical Training Program (PETTP), where he shared insight into technology company decision points and challenges within the US Patent System.

    Know more about Yuri and Founders Legal here:

    https://www.linkedin.com/in/techpatents/

    https://founderslegal.com/

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    👉Our website: https://www.petermanfirm.com/

    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Join us for another captivating episode of the Conscious Design Podcast as we welcome Allen Witters, a true pioneer in sustainability and innovation. Allen introduces his groundbreaking work and shares his vision for the future. Explore the cutting-edge technologies behind his revolutionary solutions, which transform waste into valuable raw materials, all while generating power. Gain exclusive insights into the present and future of Allen's visionary company, Carbotura, where sustainability and innovation intersect. Engage in a thought-provoking discussion as Allen and our host, Ian Peterman, exchange ideas and discover the transformative power of conscious design. Don't miss this opportunity to be inspired and witness the remarkable potential of sustainable innovation. Check out his work in the links below!

    Parts

    0:00 – Guest Intro

    4:16 – Market Possibilities

    9:02 – New Technology

    13:08 – Subscribe!

    13:34 – Combining Waste

    18:28 – Present and Future

    27:24 – Guest Outro

    About Allen Witters:

    Allen has established himself as a renowned designer since 1976, starting with computers and branching out to satellites, submarines, aircraft, household appliances, and more. His entrepreneurial spirit led him to buy and sell numerous businesses and take six companies public. He also owned and operated some of the largest infrastructures in the world, including the US Navy and Marine Corp Intranet, which covered 602 bases globally.

    Throughout his career, he has successfully navigated industries through significant transitions and changes, and now, he is focused on untrashing our planet.

    Know more about Allen and Gravitus Infinitum here:

    https://allenwitters.com/

    https://www.linkedin.com/in/allenwitters/

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    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!

  • Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Max Stadnyk in his show. Max begins with a short introduction into who he is and what he does and how he got so passionate about his current job. Max then describes and elaborates more about sustainability in architecture and design and what he specifically focuses on. Ian and Max then discuss business and design efficiency and what practices to stay away from and which ones to adopt. Ian and Max then share their thoughts on circular economy and how it should be perceived. Max then gives some real-life examples of solutions for problems that anybody can identify on their own and provides a few stories to better explain his case. In the guest outro Max shares some final thoughts and welcomes people to check him out and his work.

    Parts

    0:00 – Guest Intro

    7:19 – Green Living

    12:04 – Efficiency

    27:00 – Subscribe

    27:26 – Circular Economy

    36:21 – Solutions

    48:27 – Guest Outro

    About Max Stadnyk:

    Max Stadnyk is a Planetary Steward & Leader in Natural Building Design, Project Manager, Master Rammed Earth Builder & Instructor. His 33 Natural Regenerative Design Principles rewrote the book on the future of design for homes. He is a tireless researcher who has traveled the world studying design from every culture and corner of the world throughout history.

    Know more about Max and The Warrior Rising here:

    https://www.linkedin.com/in/max-stadnyk-24547824b/

    https://thewarriorrising.com/

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    We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

    If you enjoy our content, please support us by subscribing and sharing our episodes!