Afleveringen
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In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.
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Timestamps:
00:00 Intro
01:23 What to expect for 2025 (& beyond).
04:08 Content marketing predictions.
07:30 Things to be mindful of.
12:13 Wrapping up with a positive message.
12:46 Thank you.
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Useful Links:
Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.
This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.
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Timestamps:
00:00 Intro
03:34 Who is Heike Young?
03:53 Heike’s background.
04:52 Why is Heike creating more content on LinkedIn?
08:55 How to be more creative.
11:23 Benefits of being creative.
12:59 What content looks like at Salesforce and Microsoft.
15:57 A review of 11 years in the Salesforce content team.
20:42 Differences in content between enterprises and smaller companies.
22:51 How important is prioritization?
29:23 What excites Heike about B2B content?
31:18 Learn more about Heike and Microsoft and get in touch.
32:39 Outro
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Useful Links:
Website: https://microsoft.com
Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung
Heike on Twitter: https://x.com/youngheike
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Zijn er afleveringen die ontbreken?
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In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.
This episode is brought to you by our friends at Shuffl (https://shuffll.com/).************************
Timestamps:
00:00 Intro
03:48 Who is Tracey Wallace?
04:12 Tracey’s background.
06:50 Contentment newsletter.
08:37 What is working in content marketing?
11:41 The rising of events and in-person stuff.
13:07 Klaviyo launching an IPO.
15:12 What’s changing at Klaviyo?
19:13 How Klaviyo’s content team serves the other orgs.
23:17 Challenges of cross-org collaboration.
24:51 Remote becomes the norm.
27:17 Klaviyo objectives and personal goals.
28:44 Learn more about Tracey and Klaviyo and get in touch.
29:12 Outro
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Useful Links:
Website: https://www.klaviyo.com/
Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/
Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace
https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".
In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.
This episode is brought to you by our friends at Stacker.************************
Timestamps:
00:00 Intro
04:22 Who is Eric Doty?
05:15 Dock’s content program for 2025.
08:19 SEO component at Dock.
09:33 Eric’s thoughts on SEO.
13:48 Creating different content types for customer enablement.
15:33 The lesson from a one-person team.
19:51 What’s coming for Dock in 2025?
22:54 Repurposing podcast into newsletter.
24:54 Back to basics.
26:54 Virtual event fatigue.
28:41 How does Eric optimize his time?
30:54 Superpath Pro relaunch.
33:19 Monthly 1:1 calls.
34:51 Building an app for Superpath.
36:16 Learn more about Eric and Dock and get in touch.
36:54 Outro
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Useful Links:
Website: https://www.dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.
This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.
************************
Timestamps:
00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack?
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro************************
Useful Links:
Website: https://equals.com/
Blog: https://wrap-text.equals.com/
Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/
Matt on Twitter: https://x.com/mattnhodges
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
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Timestamps:
00:00 Intro
03:28 Who is Lane Scott Jones?
03:58 Is it overwhelming to write content for Zapier?
06:20 Automation in the day-to-day.
08:46 How has content at Zapier changed?
13:00 Increased content production and team at Zapier.
14:03 Percentages of net new content and content updates.
15:09 Corporate marketing and Lane’s new responsibilities.
17:26 Brand activities and the ‘customer love’ metric.
18:52 Organic strategy is changing.
20:32 ZapConnect and its evolvement into a community.
23:11 Thoughts on the future of content marketing.
26:51 Learn more about Lane and Zapier and get in touch.
28:06 Outro************************
Useful Links:
Website: https://zapier.com/
Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:46 Who is Michael Lowe?
04:25 Michael’s background.
05:22 What is Clari?
08:29 How did they evaluate the idea of category creation?
10:27 Price point at Clari and how it affected the category creation.
13:26 Is category creation harder than “regular” content marketing?
16:17 Coining a term vs. category creation.
19:43 Category creation playbook.
24:29 Content measurement in category creation.
27:22 Learnings from the category creation process.
31:19 Learn more about Michael and At-Bay and get in touch.
32:20 Outro
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Useful Links:
Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/Website: https://www.at-bay.com/Clari: https://www.clari.com/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.
This episode is brought to you by our friends at Minuttia (https://minuttia.com).
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Timestamps:
00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robyn’s background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.io’s content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book.
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apollo’s content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro************************
Useful Links:
Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/https://www.apollo.io/academy/guides/pipeline-generationhttps://www.amazon.com/dp/B0DHJ7VWJ9************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
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Timestamps:
00:00 Intro
02:44 Who is Hila Bouzaglou?
03:26 Hila’s background.
05:35 The origins of Shelf.
06:44 Solving the challenge of subject matter expertise.
09:35 The customer lifecycle at Shelf.
12:44 Building subject matter expertise internally.
15:42 Where do they find writers?
18:43 Practical application of AI in research for content writing.
23:13 Quality assurance for produced content.
25:36 The team dynamics at Shelf.
30:47 Building the muscle by doing hard work.
32:48 Learn more about Hila and Shelf and get in touch.
33:10 Outro
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Useful Links:
Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/Hila on LinkedIn************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro************************
Useful Links:
Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624Website: https://www.attentive.com/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.
Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
03:41 The ‘why’ behind The State of (Dis)Content.
07:38 Tommy’s thoughts on the report.
09:20 Key survey information.
11:58 The good news.
15:23 The not so good news.
23:49 The really bad news.
25:38 Tommy’s most creative and fulfilling period.
28:08 The worst news of all.
29:09 Reasons for not doing market research.
41:40 What has Content Marketing discontent?
43:13 Job market sentiment.
48:37 Management and getting executives to buy in.
57:30 Q&A session.
58:01 What does it mean to be a content marketer today?
1:03:47 How to do audience research.
01:09:55 Wrapping things up.
01:11:30 Outro
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Useful Links:
The State of (Dis)ContentTommy on LinkedInThe Content Studio************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.
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In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
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Timestamps:
00:00 Intro
03:12 Eric Doty becomes Head of Community at Superpath.
05:42 Existing plans and transitioning to the Superpath Pro tier.
08:33 What’s included in Superpath Pro?
10:28 Building connections through the community.
12:27 Superpath’s courses series.
13:58 Upcoming initiatives.
15:08 Building software.
16:24 Enjoy the launch of Superpath Pro.
17:52 Outro
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Useful Links:
https://www.linkedin.com/in/edoty/https://superpath.co************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.
This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:03 Who is Jessi Craige?
03:25 Jessi’s background.
03:55 Editor’s role at First Round Capital.
05:01 Content’s purpose at First Round Capital.
06:36 Creating relevant expert-led content.
09:28 Jessi’s day-to-day and content calendar.
10:29 Are there still available topics to cover?
11:36 Has AI creeped into their workflow?
13:09 Differences in creating content for SaaS companies and a VC firm.
17:21 Content reporting at First Round Capital.
18:14 Investing in owned channels.
20:02 Are there technical SEO issues with a large library of content?
21:04 The intersection of the Review and their podcast.
22:22 Is there a significant video component to content in the First Round?
23:21 Transitioning from a writing role to an editor role.
24:47 Editorial tips to make writers better.
26:07 How much time does the editorial work take?
27:42 What to expect from the First Round.
28:39 Learn more about Jessi and First Round Capital and get in touch.
29:17 Outro
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Useful Links:
https://www.linkedin.com/in/jessi-craige-shikman-47650a75/https://review.firstround.com/https://every.to/https://lex.page/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro
02:58 Who's Haley Griffis?
03:14 Haley's background.
04:52 Transition from PR to content.
08:27 Buffer's culture of transparency.
13:37 Challenges and opportunities of maintaining a large blog.
17:50 Adaptable content strategy.
20:56 Low-performing content and audience engagement.
21:54 Content tracking and reporting.
24:54 Net new content and multimedia.
29:54 Buffer's hall of fame articles.
33:30 Learn more about Hailley and Buffer and get in touch.
35:04 Outro
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Useful Links:
https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:07 Who is Jakub Rudnik?
04:13 Jakub’s background.
06:54 What’s Softr and its core use cases?
11:00 The no-code advantage in marketing Softr.
13:34 How we think of content SEO at Softr.
16:53 Who handles tutorial content at Softr.
18:33 The type of customers we serve plus more use cases.
22:14 The sales process at Softr.
23:12 Finding success with blog post content.
25:52 How we measure content success and report data.
29:28 Learn more about Jakub and Softr and get in touch.
31:25 Outro************************
Useful Links:
https://www.linkedin.com/in/jakubrudnik/https://www.softr.io/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/
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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.
This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of data-driven content.
07:55 Becky's B2B Buyer Guide report.
10:48 Challenges and benefits of original research.
13:23 In-house vs third-party reports.
17:18 The execution challenges of original research.
20:30 Gated vs. open access to original research.
24:13 Research sources: product and third-party data.
27:24 AI in content creation and original research.
31:08 Learn more about Becky and Redpoint and get in touch.
32:00 Outro
************************
Useful Links:
https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.
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Timestamps:
00:00 Intro
01:36 Who is Ray Mina and What is Freshpaint?
02:39 The challenges of CDPs in healthcare.
03:53 The tightrope of healthcare marketing without breaking rules.
05:15 Fast-tracking the sales cycle in a compliance-driven market.
06:48 Building trust through content in regulated marketing environments.
08:39 Creating legally sound content for specialized markets.
10:24 The impact of strategic content choices at Freshpaint.
15:27 Integrating content, partnerships, and events for healthcare marketing.
18:07 Strategic storytelling and measurement in content marketing.
22:08 Proving marketing value before brand building.
23:30 Content leadership in times of change.
25:44 Learn more about Ray and Freshpaint and get in touch.************************
Useful Links:
https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.
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Timestamps:
00:00 Intro
03:25 Who is Kisha Kisha Velazquez?
03:55 Kisha’s background.
07:22 Going into content marketing with an entrepreneurship background.
09:58 Acquiring customers (in this case law students) at Fordham University School of Law.
11:48 Day-in-the-life as a web content manager at Fordham.
15:42 What goes into making the Fordham website accessible.
17:02 Engaging subject matter experts for content marketing material.
19:56 The type of web pages we publish at Fordham.
21:47 How we approach SEO marketing.
22:42 Domain authority and page ranking.
24:50 Workflows and work-life balance working for a startup vs an established brand.
29:23 The transition from startup to academic setting.
31:07 Recent initiatives at Fordham.
32:14 Learn more about Kisha and Fordham University School of Law and get in touch.
33:15 Outro************************
Useful Links:
Website: https://www.fordham.edu/school-of-law/
Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
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Timestamps:
00:00 Intro
02:29 Who is Erica Schneider?
03:15 Erica Schneider’s background.
05:01 How LinkedIn fits into Erica’s strategy.
08:20 The target client at Content Sparring.
10:58 One effective hack to keep the content flowing.
17:13 Solopreneur vs. Creator.
18:55 Thoughts on employee turnover.
21:14 The flexibility and complexities of the creator economy.
25:11 Day-in-the-week at Content Sparring.
27:15 Learn more about Erica and Content Sparring and get in touch.
27:59 Outro************************
Useful Links:
https://www.contentsparring.com/https://www.ericaschneider.me/https://cut-the-fluff.ck.page/https://www.linkedin.com/in/erica-schneider66/************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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