Afleveringen
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In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.
This episode is brought to you by our friends at Animalz.
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Timestamps:
00:00 Intro
01:53 Who is Amrita Mathur?
05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.
07:30 Prioritizing marketing efforts into three buckets.
12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.
16:07 Hard-to-ignore importance of content in all marketing efforts.
19:59 Four types of content teams at ClickUp.
23:45 Understanding the target audience’s pain points to create effective campaigns.
27:36 Learn more about Amrita and ClickUp and get in touch.
28:48 Outro
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Useful Links:
Website: https://clickup.com/
Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/
Amrita on Twitter: https://x.com/AmritaMathur
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly is produced by our friends at Minuttia.
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In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
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Timestamps:
00:00 Intro
01:22 Who is John Collins?02:35 Lessons from Intercom's content marketing trials.
05:52 Insights on structuring and scaling content teams.
09:07 Evolving strategies in content marketing and SEO.
12:46 Shifting focus in content marketing strategies.
15:40 The future of content marketing teams.
17:48 Content's role in traffic generation and shaping company voice.
18:24 Challenges and rewards of working independently.
22:15 Balancing writing and consulting.
23:59 Learn more about John and get in touch.
25:05 Outro
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Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Zijn er afleveringen die ontbreken?
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In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.
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Timestamps:
00:00 Intro
01:17 Who is John Collins?
04:53 John’s journalism background.
06:45 Diversifying content from ebooks to audiobooks and beyond.
09:41 Real engagement through thought leadership and customer insight.
13:21 Content culture success.
15:57 Pushing boundaries with bold campaigns and events.
20:02 Building a content powerhouse.
22:22 Content strategy nuances.
25:50 Building a specialized content team and managing external agencies.
28:40 The impact of content cadence on audience engagement.
31:44 Simple metrics for measuring content success.
33:01 Engaging audiences where they are.
36:26 Strategic audience segmentation.
38:17 Consulting for content growth and marketing success.
40:02 Learn more about John Collins and get in touch.
41:12 Outro
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Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.
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Timestamps:
00:00 Intro
01:30 Who is Andrew Davies?
01:49 Andrew’s background.
03:22 What is Paddle about, who is it for, and its pricing model?
05:47 Navigating content marketing challenges from a CMO's perspective.
08:10 Balancing creativity and commercial goals in content marketing.
10:38 The complexity of attribution in marketing.
13:29 Integrating customer insights into your content strategy.
14:49 Expectations for content teams to analyze data.
15:57 Elevating brand engagement through episodic video content.
19:14 Balancing specialized content with broad appeal in business strategy videos.
22:10 Content's role in corporate acquisition.
25:07 The emotional core of business narratives and acquisition.
27:18 The remote realities of content production.
28:55 What the path towards becoming a CMO looks like.
32:42 Learn more about Andrew Davies and Paddle and get in touch.
33:24 Outro
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Useful Links:
https://www.paddle.com/studioshttps://www.paddle.com/blog/saas-market-report-march-2024https://www.paddle.com/customersAndrew on LinkedIn: https://www.linkedin.com/in/andjdavies************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.
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Timestamps:
00:00 Intro
01:32 Who is Tom Shapiro & Alexis Trammell?
04:24 Stratabeat’s origin story.
06:53 Evolving business focus.
09:18 A six-year journey in an agency.
10:50 Adapting to AI and market shifts with a data-driven content strategy.
14:24 Methodology behind the annual content strategy survey.
16:11 Content cadence and traffic growth.
20:28 Balancing content strategy.
22:22 Overcoming content production roadblocks.
26:57 Integrating industry segmentation into SEO strategies.
30:42 Strategies for optimized content performance.
33:00 Tracking site visitors to optimize marketing strategies.
35:08 The power of Original Research in content marketing.
38:41 Learn more about Tom and Alexis and get in touch.
39:09 Outro
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Useful Links:
Website: https://stratabeat.com/
2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/
Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/
Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.
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Timestamps:
00:00 Intro
01:51 Who is Ryan Law?
04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.
07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.
09:52 Navigating Google Analytics and SEO at Ahrefs.
10:41 Inside Ahrefs’ team structure and content strategy.
12:02 YouTube's B2B potential and Ahref’s content creation process.
13:19 Co-leading Ahrefs’ content team with partnership contrasts.
16:49 A realistic take on the generative AI hype in SEO.
19:50 A caution on scaling content with AI.
24:04 AI’s potential in transforming Slack archives into searchable content.
25:52 Key takeaways from Brighton SEO conference.
27:48 Ryan’s personal development journey and side projects.
29:30 Bridging No-Code adventures and Python mastery.
34:06 Learn more about Ryan and Ahrefs and get in touch.
35:48 Outro
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Useful Links:
Ahrefs Website: https://ahrefs.com/
Ryan’s Website: https://ryanlaw.me/
Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/
Ryan on Twitter: https://x.com/thinking_slow
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.
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Timestamps:
00:00 Intro
01:27 Sara Yin's career journey from journalist to senior editor at Slack.
07:50 Lessons from Intercom: The human element in content marketing.
11:51 Unpacking content strategy at Shopify .
15:27 The lifecycle of content at Slack.
17:47 Slack's evolution from HipChat rival to market leader.
20:11 Slack’s content evolution post-Salesforce acquisition.
21:33 Content strategy lessons from Jeff Bezos.
23:09 Keeping content creative in an SEO-driven world.
25:51 Enhancing content strategy with AI.
27:10 Building a rich content library from diverse voices.
28:05 How Slack's content strategy empowers writers.
29:22 How Slack’s copy editors shape its voice.
33:56 Content production in large organizations.
34:37 Learn more about Sara and Slack and get in touch.
35:31 Outro
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Useful Links:Website: https://slack.com/
Sara on Twitter: https://twitter.com/sarapyin
Sara on LinkedIn: https://www.linkedin.com/in/yinsara/
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Stay Tuned:
► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.
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Timestamps:
00:00 Intro
01:31 Hannah Geise’s background.
02:42 Hannah’s experience at Harvard Innovation Labs.
03:12 What is BentoBox about?
04:55 Who is the primary buyer BentoBox serves?
05:46 Hannah Geise’s journey through the hospitality industry.
06:55 What is included in BentoBox’s content strategy?
10:15 BentoBox’s onboarding process for new customers.
11:18 How BentoBox incorporates E-A-T in its content process.
13:25 What community outreach looks like for BentoBox.
14:11 Embracing restaurant technology and SEO strategies post-pandemic.
18:25 BentoBox’s content planning process.
20:19 Using feedback from the marketing team to inform content creation.
21:27 The key metrics that BentoBox measures.
24:01 BentoBox’s internal team dynamics and task prioritization process.
25:16 Hannah’s typical workday routine.
30:32 Personal success skills and techniques.
32:25 Learn more about Hannah Geise and BentoBox and get in touch.
33:04 Outro.
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Useful Links:
Website: https://getbento.com/
Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.
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Timestamps:
00:00 Intro
01:14 Who is Sam Balter?
01:52 What Wistia is about and its customer base.
03:06 Wistia’s features and benefits for businesses.
05:32 Overview of Wistia’s content strategy.
07:05 Using video to build strong brand affinity.
10:13 How video marketing has changed post-pandemic.
13:09 How customer expectations have influenced video marketing.
17:23 Video content creation and organization strategies.
23:49 Benefits of video for content marketers.
31:29 Text vs. Video: Which is of higher priority for Wistia?
36:56 How Wistia’s state of video report works.
38:42 Maintaining brand consistency: marketing by committee vs autonomy.
44:01 Cons of the traditional assembly line model of content creation.
46:25 Thinking about video production like creators.
47:57 The rise of 10x content marketers.
50:16 Learn more about Sam Balter and Wistia and get in touch.
51:09 Outro************************
Useful Links:
Website: http://www.wistia.com/
Sam on LinkedIn: https://www.linkedin.com/in/sambalter/
Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.
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Timestamps:
00:00 Intro
01:28 The origin of the Louder Than Words podcast.03:48 Building a personal brand on the side.
06:59 John’s background.
15:15 Learnings from leading marketing at Databox.
22:27 How Some Good Content Company came about.
25:32 Knowledge sharing and consulting.
27:30 How industry changes affect companies’ content programs.
31:46 Does the Content Brand framework change?
34:37 Coaching vs execution.
37:46 Learn more about John and Some Good Company and get in touch.
40:05 Outro
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Useful Links:
Website: https://somegoodcontent.com
John on LinkedIn: https://www.linkedin.com/in/jbonini/
John on Twitter: https://twitter.com/bonini84
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.
This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).
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Timestamps:
00:00 Intro
02:27 Who is Ryan Sargent?
02:52 Ryan’s background.
04:02 What is Ten Speed?
06:38 In-house vs. agency experience.
10:03 Ryan's reflections on changes in content marketing.
13:21 Strategic partnerships with agencies.
15:30 Content reporting and recommendations.
17:10 Numbers vs. narrative in content reporting.
19:31 Redefining content marketing.
21:37 Enhancing content quality through strategic briefing.
25:35 Tools for building a content system.
28:47 Tips for being a good content agency customer.
32:00 What to expect from Ryan and Ten Speed.
34:25 Learn more about Ryan and Ten Speed and get in touch.
35:22 Outro
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Useful Links:
Ten Speed Website: https://www.tenspeed.io/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.
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Timestamps:
00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book.
02:45 Why did Ross write a book now?
04:17 Focused on story distribution.
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of communities.
14:07 Constraints on content distribution.
19:03 Understanding the fundamentals of content marketing.
23:51 Meta process of writing a book.
32:21 Learn more about Ross and Foundation and get in touch.
33:38 Outro
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Useful Links:
Foundation Website: https://foundationinc.co/
Ross Book: https://rosssimmonds.com/book/
Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Ross on Twitter: https://twitter.com/TheCoolestCool
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
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Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
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Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.
This episode is brought to you by our friends at Minuttia.
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Timestamps:
00:00 Intro
03:35 Who is George Chasiotis?
03:52 Insights on the content marketing recession.
08:47 What is Minuttia?
10:22 Introducing GrowthWaves, a B2B growth newsletter.
12:48 Launching a diversified set of services.
14:34 Adapting team skill sets for evolving content marketing.
18:08 The evolution of GrowthWaves as a media company.
20:04 Changes happening in the content marketing industry.
24:12 Redefining content roles.
28:48 Benefits of outsourcing.
31:53 The role of reporting content marketing impact.
41:22 Learn more about George and Minuttia and get in touch.
42:15 Outro************************
Useful Links:
Minuttia Website: https://minuttia.com
GrowthWaves: https://growthwaves.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency
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Previous Episodes:
► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y
► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI
► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.
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Timestamps:
00:00 Intro.
03:10 Who is Amanda Natividad?
03:37 Amanda's background.
04:59 What is SparkToro?
06:23 Reflection on changes in marketing.
12:27 Original content on SparkToro’s blog.
14:20 Personal branding vs. corporate branding.
18:47 Aligning marketing strategy with audience insights.
21:44 Using an email list for marketing.
26:02 Scalability of SparkToro's marketing approach.
30:45 High-level individual contribution vs. traditional management
34:27 Balancing high-value work and 'chill work'.
37:37 SparkToro's content strategy.
41:17 Leveraging original research in content marketing.
45:01 Amanda's journey in building her personal brand.
48:38 Learn more about Amanda and SparkToro and get in touch.
49:52 Outro.
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Useful Links:
SparkToro Website: https://sparktoro.com/
Amanda’s Website: https://amandanat.com/
Amanda on LinkedIn: https://www.linkedin.com/in/amandanat
Amanda on Twitter: https://twitter.com/amandanat
Amanda on Instagram: https://www.instagram.com/amandanat
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by our friends at tealhq.com. -
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.
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Timestamps:
00:00 Intro
02:06 Who is Lashay Lewis?
02:35 Lashay’s perspectives on social media.
05:48 The origin story of Authority Plug.
09:06 Transitioning to consultancy.
10:57 Crafting a unique positioning.
13:32 The impact of leveraging attention.
16:10 Benefits of having a bold POV.
18:07 Visual content creation process.
25:31 How to productize a service.
27:42 Identifying your ICP as a consultant.
29:48 Challenges companies face with BoFu content.
32:20 Maximizing ROI with BoFu content.
34:07 ToFu vs. BoFu content.
38:08 Combining strategy with journalism for BoFu content.
42:34 Learn more about Lashay and Authority Plug and get in touch.
42:13 Outro.
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Useful Links:
Authority Plug: https://authorityplug.com/
Content Dashboard: https://authorityplug.com/#contentdashboard
Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.
This episode is brought to you by our friends at tealhq.com.
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Timestamps:
00:00 Intro
02:04 Who is Bridget Poetker?
02:21 Bridget’s background.
02:58 What is Loop & Tie?
04:26 Loop & Tie choice-based gifting model.
06:53 Loop & Tie sustainability ethos in marketing.
08:56 How does the business model affect growth?
11:52 Strategic content thinking.
15:09 Bridget’s transition from content to growth marketing.
19:59 Output vs. outcome.
24:11 Balancing in-house and external resources.
28:06 Bridget’s reflection on new skills acquired in the role.
30:00 Team communication and remote culture at Loop & Tie.
33:09 Performance measurement and tools for reporting.
37:02 Marketing pages vs. product pages.
37:57 Bridget's unexpected challenges in the growth space.
39:43 Learn more about Bridget and Loop & Tie and get in touch.
40:54 Outro.************************
Useful Links:
Loop & Tie Website: https://www.loopandtie.com
Website: https://www.bridgetpoetker.com/
Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.
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Timestamps:
00:00 Intro
03:00 Who is Tommy Walker?
03:56 Tommy’s background.
05:13 Tommy’s entrepreneurial journey.
08:59 Creating luck through hard work.
12:26 Experiences working on CXL and managing high standards.
17:44 Building a solid foundation of work in difficult times.
18:22 B2B budgets for content programs then vs. now.
21:42 The story behind Shopify Plus.
24:14 The skillset to employ on different occasions.
27:45 Challenges in running content programs in enterprises.
30:53 The Content Studio.
34:53 Building a successful consulting career.
38:33 Hard things build perseverance.
41:12 Important skills and narratives.
44:27 Tommy’s upcoming summit.
46:44 Learn more about Tommy and The Content Studio and get in touch.
47:10 Outro
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Useful Links:
The Content Studio: https://www.thecontentstudio.com/Tommy's upcoming intensive course: https://maven.com/the-content-studio/advanced-content-developmentThe Cutting Room: https://www.thecontentstudio.com/the-cutting-room/Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/Tommy on Twitter: https://twitter.com/tommyismyname************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.
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Timestamps:
00:00 Intro
02:21 Who is Jessica Walker?
03:03 Jessica’s background.
03:51 What is MEDDICC?
04:40 How does MEDDICC help customers?
05:33 MEDDICC’s ICP.
06:39 Different implementation plans based on customers.
08:09 What does media mean at MEDDICC?
10:57 SMEs' expertise in content implementation.
11:44 Enabling people using a media approach.
15:30 Channel and product perspectives.
19:08 How to build a media arm without a massive budget?
21:42 Does remote work affect video production?
23:17 Competitor analysis.
27:10 B2C side of MEDDICC.
27:43 Content performance measurement and attribution.
30:53 Important personality traits and skills.
33:29 Learn more about Jessica and MEDDICC and get in touch.
34:09 Outro
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Useful Links:
MEDDICC Website: https://meddicc.com/
Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by our friends at Tealhq.com.
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In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.
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Timestamps:
00:00 Intro01:26 Who is Joshua Palmer?02:14 Joshua’s background.03:07 What is OnBoard?05:49 Customer profiles of OnBoard.08:49 OnBoard’s features and use cases.11:09 Challenges in board collaboration.12:08 OnBoard’s PLG motion.13:38 Components of Onboard’s content program.15:40 Team structure and workflows for content creation.20:55 Ways to diversify your content strategy.24:33 Tips for crafting authentic content.27:34 Josh’s role and vendor management.31:07 Importance of communication and prioritization.34:23 The art of delegation.36:40 Trends in content team sizes.38:01 Josh’s perspective on AI in content creation.38:50 Content performance measurement.43:48 Learn more about Joshua and OnBoard and get in touch.45:38 Outro************************
Useful Links:
OnBoard Website: https://www.onboardmeetings.com/
Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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