Afleveringen
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The old model was simple: work 40 years, retire, live off savings. But in todayâs world, career longevity is the new retirement strategy. And that doesnât mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.
If youâre a content creator, this is actually great news.
You already have the tools to build real leverage.
Hereâs how:
1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours.
2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), youâre building something durable.
3. Specialize until youâre unforgettable. Be the best in a narrow category, not âpretty goodâ in a broad one. That makes you harder to ignoreâand impossible to replace.
4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Donât just workâbuild.
5. Play the long game. This is a career that doesnât have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator.
And maybe most importantâŠ
6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose.
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If it succeeded exactly as itâs going now, would you be happy with where it takes you?
If not, change it. Youâre not too far down the road. Youâre not locked in. The beauty of being a creator is you get to rewrite the rules.
You donât need to scale. You need to align.
And thatâs the difference between being busy and being free.
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Zijn er afleveringen die ontbreken?
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For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about.
Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever.
Three weeks ago all funding for Voice of America was discontinued. Sadly, Voice of America no longer exists.
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Everyone has goals. Iâm sure you have a few right now you are working on.
But if goal setting were a skill, most Americans are failingâŠsignificantly failing.
When you look at all the math, those who have goals and stick with them have NO competition.
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I learned about SMART Goals from Brian Tracy almost 30 years ago.
SMART goals are specific, measurable, actionable, relevant and time-bound.
How's your goal-setting going?
Some background on Brian Tracy's method.
My methodology on Record - Review - Remove.
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The original "three legs of the stool" for publishing was online, in print and in-person.
For today's content creator it's still three legs, but they've changed.
Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show.
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The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans donât do this.
In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years.
Matthew McConaughey Oscar Speech
Snoop Dogg Acceptance Speech
Snoop Dogg Thank Me Song
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A special episode this week with Marcus Sheridan, author of the new book "Endless Customers."
Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side.
You will get at least one amazing nugget that will change your business forever.
Pick up Endless Customers by Marcus Sheridan today.
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Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed.
Well, anyone can do anything for seven minutes.
Try out this seven-minute method for the next habit you want to start or stop.
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While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
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During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.
In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.
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To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.
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If I ask you, where will your business be in three years, and you donât know the answer, odds are you will not be successful.
You think, sure, write down your goal, review your goal on a regular basis, execute the goalâŠbut all those things are secondary.
The reason we do create and write down goals is to manipulate your own thoughts.
Simply put...you are what you think about all day long.
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âAI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel.
We need to invest now in our AI education...before it's too late. Here's how.
Links:
Inside Anthropic's AI RaceThe AI Explored Podcast
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More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part.
And the same goes for you and your career. If you are working for someone else, you need a side hustle.
Here's how.
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AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this episode.
Greg Isenberg's 2025 AI Predictions
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I have no idea what 2025 holds for us content creators, but I gave it a try anyway.
In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gambling, Social Media and Bitcoin.
Helpful links include:
Michael Lewis Podcast Episode on Sports Gambling
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If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes:
Don't Own Your Own Business Create Content on Three or More Platforms Develop Content in a Highly Competitive Area Put Your Money into Bonds and Stock ETFs Lean Heavily on AI Tools to Create Your Content-------
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Should you care about Bitcoin? Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures.
As Bitcoin recently crossed the 100k mark, more people are talking about the cryptocurrency. Here's what you need to know.
Bitcoin Bonanza Link from 2020 on Microstrategy-------
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Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your business. But what they aren't telling you is that AI agents in the future could be out to destroy your business. Here's how you fight back.
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