Afleveringen
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How does an interactive agency change the game for brands? Mike Molnar, Managing Partner at GLOW (an award-winning digital marketing and social media agency in New York, comprised of dozens of industry veterans, Ivy League graduates, photographers, musicians, artists, world travelers, devoted fans, and curious marketers, all unified in expertise of social and digital) joins guest host Marc Raco to discuss creating smart, effective, and results-driven campaigns; making smart and creative use of data; the benefits of augmented reality turn otherwise dull ads into entertaining experiences, and how politics and movie experiences can benefit from AR; GLOW's take on radical honesty, an early memory of moving content, climate change; how pickles connect to family roots and the TV show MASH; and, more.
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IMGN is a tech-media company specialized in producing and programming social content for Gen Z audiences. IMGN owns and operates a portfolio of 14 distinct media brands with an overall reach of +40 million followers. Noah Mallin, Chief of Brand Strategy at IMGN Media, shares a look into the business, the nature of transforming content, what connects with Gen Z, and how brand messaging will be affected by COVID-19.
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Zijn er afleveringen die ontbreken?
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The final episode of "The Adventures of Stitch O'Malley: Fashion Detective" -- a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]!
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We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 2! To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]!
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A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at [email protected]! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1!
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Jason Schulweis, SVP and Head of Brand Partnerships and Integrated Marketing for Morning Brew, offers crucial insights about current trends within media and marketing due to the impact of COVID-19, how marketers can authentically connect with consumers, and the importance of brand purpose in the face of this new reality.
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Aside from the physical health risks stoked by COVID-19, there's another byproduct of the pandemic that's potentially terrifying: the social impact of isolation and quarantines. Given the number of people directed and electing to work from home, social distancing becomes both a personal challenge as well as an important business concern. From London, Julia Hobsbawm (social entrepreneur and author of The Simplicity Principle) shares important insights, strategy, and perspective, along with useful plays, for business leaders facing the realities of social distancing amongst their workforce and customers.
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How do you protect on-demand or gig workers, their fleets, and their customers, during the COVID-19 crisis? How can companies like Postmates, which rely on going workers for their business model, succeed and survive, what particular concerns and considerations are in play, and what happens as restaurants and other suppliers close and face hard times? Vikrum Aiyer, Vice President of Public Policy & Strategic Communications at Postmates and Former Obama White House Senior Advisor, joins from San Francisco with perspective, insights, solutions, and a go-to enter to the playbook.
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If trying to keep the doors to a business open isn’t challenging enough, especially when you don’t know how long you have to do it for, diligent consideration of the productivity, safety, care, morale, and profitability of your employees may be even more daunting. Dr. John Sullivan (internationally known Human Resources thought-leader from the Silicon Valley and Professor at San Francisco State) and Celeste Thompson (Chief People Officer/Founder at TRIBE Human Resources Consulting) join from California and New Jersey to walk through some crucial Human Resources concerns and considerations in the new business realities of COVID-19.
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SPECIAL REPORT: Wendy Liebmann, Founder, CEO, and Chief Shopper of WSL Strategic Retail, shares critical considerations for brands and retailers to manage the new realities of a retail landscape during and after the COVID-19 crisis.
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What can you learn about content and digital strategy from a writer for the WWE? Or the former Head of Digital Strategy for The Tonight Show with Jimmy Fallon? Quite a lot. Fresh off the redeye from one of her WWE journeys, Julie Harrison-Harney shares remarkable insights on curating digital content; how social media narrative drives content for a major league talkshow; the importance of learning a language of a brand and how the client has their own way of talking to each other; how analytics is about finding the outliers; knowing the baseline so that you are alert when something is off; how premium brands navigate social; a peek into succeeding with TikTok and why it is an evolution of meme culture, and much more.
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A movement is a brand’s best friend, according to New York City creative agency StrawberryFrog. They took a stand two decades ago to use creativity for good, looking for ways to do good in society, by activating purpose based brands with a movement. Head of Strategy Chip Walker offer insights into a new day in marketing, when brands are exploring a deeper value than a sale.
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How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content, digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.
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CES is the epicenter of tech innovation. It seems nothing short of perfect to sit down with the Keith Kranepool, Vice President of Sales for the Global Retail Channel of Sennheiser -- a family owned, 75-year company with a history of innovation, and one of the world’s leading producers of headphones, microphones and wireless transmission technology. Sennheiser operates its own plants in Germany, Ireland and the US and is active in more than 50 countries worldwide. Yet part of the message here is about introducing a well known brand and a staple of content making to an uncertain market, and the mission to translate the success of Sennheiser’s signature approach to ecommerce into physical spaces in the US. Joe Yakuel, Founder/CEO of Agency Within, joins Marc Raco on the floor of CES 2020 in Las Vegas.
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One of the true centers to find innovation for content and retail product is CES in Las Vegas. And one of the biggest exhibitors at CES is Sharp, the global electronics brand. Marc Raco (MouthMedia Network) talked with Peter Weedfald, Senior Vice President of Sales and Marketing (who oversees all sales and marketing of SHARP's home and commercial appliance categories along with the CE and TV products thru a variety of retail, reseller, buying groups and distribution channels), in a conversation simply chock full of insights, wisdom, and education on everything from how 5G and 8K technology can impact everything from better medicine to safer self driving cars, how Sharp’s focus shift from what they make to why they make it is so important for makers of content, why smart appliances and homes demand attention, and why breakfast and lunch may be optional. It’s one of our favorite interviews ever.
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How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.
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Can a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.
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Being a connector and promoter of key players, projects and events that advance the digital content marketplace is a key role to play as the world of content evolves. John McCarus, Founder of Content Ink, consultant, executive recruiter and connector for digital media companies & brands, lends some pretty large wisdom a focus on what’s next.
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Imagine a time-expanding, space-creating home-operating system for your life. Content is integrated into human-centered technology combined with hands-on hospitality to create the home of the future and redefine modern city living. Head of Communications & Brand Katherine Barna shares how this may be the future of city living, and how Hello Alfred is thinking about the role of content in that reality.
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What thinking and insight does the former Director of Curation for Twitter bring as Chief Digital Content Officer for Hearst TV? Hearst is a leading global, diversified media, information and services company with more than 360 businesses including Hearst TV (a national multimedia company with operations serving nearly three dozen U.S. cities, reaching one out of every five U.S. households, and delivering local and national news, weather, information, sports and entertainment programming via every available content-delivery platform). Andrew Fitzgerald leads digital content efforts across Hearst Television's local stations and central teams, and he joins the show in a wide ranging and useful conversation.
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