Afleveringen
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For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."Here at Copywriters Podcast, we understand this, but to be honest, we just haven’t done a lot ourselves to solve this particular problem. Not our jam.Our special guest today, Dumi Mabhena, has done a LOT to help podcasters at all levels of skill and experience. His own podcast is called Zimbawean Voices, and he’s based in Washington, DC. Dumi knows, as Nathan and I do, that the effective use of personal stories is key to making a podcast work.And today he’s going to talk about the enormous impact of everyday stories have on sales. He has founded businesses in multiple niches, including solar energy and student housing.Dumi is also the author of a children’s book, Tuku’s Dream.As for his work supporting other podcasters, Dumi and his business partner really tie the two things together pretty neatly in the headline on his website:We simplify editing so you can focus on Storytelling.So let’s focus on the storytelling part first.Because while a lot of people want to start a podcast, EVERYBODY needs to tell better stories, and Dumi has some amazing and extremely practical insights about how you can use ordinary personal stories to have a massive positive impact on your sales.Why?One of several reasons is the tremendous connection they create between you and your listeners.In today’s show, Dumi reveals five types of simple, authentic and surprisingly effectives stories that do not sell, but still build connection and trust with your prospects and can help you boost sales by a lot!Dumi’s company, Shanda Studio: https://shanda.studio
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So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”Siri says, “Calling Roundtable Pizza.”Pretty frustrating, right?Well, that was what AI seemed like to me just one year ago.Especially when it came to writing copy.Completely out of the question.But that has changed, in a VERY big way.So for today, I’ve put together a special report on how AI is changing copywriting.This is a report from the field. What pro copywriters and business owners are actually doing with AI.And I’ll give you a hint. What they’re doing with AI includes writing copy, for sure.But it also includes a WHOLE LOT MORE than just writing copy.So to set the stage for today, a little over a year ago, we did a show on my 10 rules for mentoring copywriters and business owners. At the time, I was still a hard-core AI skeptic and I didn’t think AI had any place in copywriting or content creation.So I didn’t include anything about AI at all in that show, or in my 10 rules for mentoring copywriters.My reason was pretty basic: I was disgusted by the output I saw from AI at the time.Well, a year is a LONG time in the world of AI. Especially the last year!And since last March, I’ve completely changed my mind about AI and copywriting. In fact, to show you how far things have come… AI played a part in every single copywriting mentoring call I did last week. I’ll tell you about those calls in the show, but let’s take a whirlwind tour of some of the top developments in AI in my world since March of last year:Claude has come on the scene, which was pretty impressive. A couple of months ago, Manus came on the scene, which was even more impressive.In June, Nathan and I discovered what my old mentoring client Jason Parker was doing with his Copywriting Mastermind. We were both blown away and quickly paid to join. It’s been a breakthrough for both us in many different ways.AI has become far more connected with the rest of the world over the last year. One example is ChatGPT’s new search and Deep Research capabilities. You can get information you never would have imagined was available before.And that barely scratches the surface.The bottom line is that AI is not only here to stay. It’s also got to become part of your business if you want to stay current. I’ll give you some tips on key skills you need to develop.And we’ll wrap up with a few things that HAVEN’T changed that much about copywriting, and probably never will, no matter how good AI gets.In the show, we talked about the AI Copywriting Mastermind. If you’re interested in finding out more, I want you to reach out to our team member Deb.And, if what I said resonates with you about learning copywriting first and AI second, I have one spot opening up in my mentoring in the next month. You should read about it first on my website and if you think you qualify, go ahead and send in an application. It’s there on the website.RESOURCES:For the mastermind, email Deb: [email protected] mentoring, visit https://garfinkelcoaching.com
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One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.Sam has been in the game for nine years, while most of us haven’t been there half as long.And I don’t know of anyone who’s been in it longer than Sam has.He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing.Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives.He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.”But more important to us, he’s a seasoned and successful expert using AI for writing copy that gets results.Here’s what we asked him:1. What would you say is the most important thing about AI that most people in marketing and copywriting haven’t really realized yet?2. You got started with AI and machine learning so much earlier than most people. What caught your attention… why did you jump in so early?3. What was using AI like for writing copy in the early 2000’s, before ChatGPT came out?4. Could you talk about what you’ve done for individual copywriters, copy teams, and large organizations regarding AI and copy?5. What have you observed, with people who haven’t worked with you, that copywriters are doing right when they use AI? What would you say they are doing wrong?6.What’s the best way for someone to get up to speed, or even just to get better, using AI for copywriting?7. Where do you see all this going one, two, five years down the road?Sam’s website: https://samueljwoods.com/Other resources: https://bionicbusiness.comhttps://www.copywriting.ai/
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What’s the opposite of a confident salesperson who makes it easy for you to buy?A nervous salesperson who jumps the gun and makes you want to run away!Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.Because besides the successful implementers, Brenna’s she’s also seen nervous copywriters and offer owners jump the gun all too often.And ruin their chances at having a successful launch down the road by spilling too much information too early on!Brenna believes there’s a lot of misunderstanding of what a pre-launch does, as well as what it should NOT do.So she agreed to come back on the show and tell us today.Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins.Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch.But a lot of people confuse what to do during a pre-launch and what to do during the launch itself. And that’s what she’s going to clear up for us today.Here’s what we asked her:1. What’s the biggest difference between a pre-launch email and a launch email?2. What is the role of the pre-launch emails? How do you know if something belongs in a pre-launch email versus a launch email?3. You say one of the biggest mistakes in launch emails is educating too much. Why is that a problem?4. Can you give us an example of how a case study email can go wrong in a pre-launch—and how to fix it?5. How does something you learn in pre-launch affect your launch?6. Why is it important to adjust your launch copy, based on what you learn during the pre-launch?7. Let's say someone doesn't have time to write a full pre-launch. What should they do?Brenna’s offer: Pre-launch calendarhttps://brennamcgowan.co/launchcalendar/
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Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part.Cain’s client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples.His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels.And we got him to come on to tell us what he’s noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket.But I wouldn’t think of asking Cain a thing until I first reminded you thatCopy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.Here's what we asked him:1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet?2. How did you get started in copywriting, and how did you end up where you are now?3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters?4. What’s going on these days with long-form VSLs?5. What are some modern sales formats that are working better than old-school long-form VSLs?6. What are some simple testing strategies copywriters and marketers are using successfully?7. Where do you see direct-response copywriting heading in 2025?To contact Cain: [email protected]
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It happens to all of us, and can you remember a time where you wondered:“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”Here’s why you wonder.There’s a well-known saying from the Navy SEALs:"Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". That goes far beyond the world of the Navy SEALs, of course.It’s true in all of life.Well, one thing I don’t think we’ve taken a good enough look at it:As copywriters, how were we trained?I don’t mean for copywriting specifically. I mean for writing at all.See, how you were ORIGINALLY trained to write can easily override what you know you SHOULD do as a copywriter.We’re going to take a good look at that today, and see what we can do about it.What we cover in today’s show:School-style prose clearly informs readers but doesn’t motivate immediate action. Remember: your goal isn’t to describe things—it’s to prompt your readers to act now.Journalism, blogs, and content writing focus on entertaining or informing readers without directly driving immediate responses. Don't just guide your reader through the facts; clearly show them exactly what to do next.Technical and scientific writing deliver clear, factual instructions but lack urgency. Don’t simply explain—combine facts with emotional appeal to inspire immediate action.Corporate or military writing provides structured, formal information but rarely persuades readers to take quick action. Drop the formalities; clearly invite your readers and give them a reason to act immediately.Traditional advertising-agency writing builds emotional connections and brands but often delays immediate response. Remember John E. Kennedy’s words: “Advertising is salesmanship in print.” Keep your copy action-oriented, clearly instructing your readers exactly how and when to respond.
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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.Now when John talks about “core,” I’m pretty sure he’s not talking about your abs, lower back, and hip flexors.No, the single most valuable sentence John’s referring to is your core message. That’s something he also calls your “talking logo.”John says, “Like a traditional printed logo, a talking logo is a tool that allows you to communicate verbally the single greatest benefit of doing business with your firm.“A talking logo is a short statement that quickly communicates your firm’s position and ideally forces the listener to want to know more.”And at the end of the day, that’s exactly what every business wants, isn’t it?John also trains and licenses small business consultants around the world, so you’ll definitely want to hear what he has to tell us today.Special offer for both marketing consultants and business owners:https://dtm.world/growth
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You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.But I can tell you one way it is guaranteed NOT to work.And that’s if nobody reads it.Don’t laugh; it happens.There are a couple more than a dozen crucial things you must know and consistently DO to make your copy as easy to read as possible.Most people know some of these things.Very few people seem to know all of them… or at least USE all of them consistently.Which is a shame. Because every little thing that makes your copy even a little harder to read ends up costing you sales, more often than not.Today, we’ll show you how to put a stop to this.Here’s a preview of what we'll talk about:1. Use short sentences. 2. Keep your paragraphs short. 3. Use bullet points for lists 4. Use short subheads and lead-ins. 5. Use simple language. 6. Write in the active voice. 7. Cut out extra words. 8. Highlight key phrases (bold or italics)9. Write like you’re having a conversation.10. Write directly to the reader. 11. Use numerals for numbers. 12. Use Morse Code (ellipses and long dashes)13. Front-load what’s important. 14. Replace complex descriptions with simple ones.
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Ever get frustrated with what happens when you try to get an AI to write something?According to Google Workspace Labs, the average prompt people give an AI is nine words or less.Nine words!The AI needs a lot more information than that to do a decent job for you.But the question is–what information?Today, we’re going to take a look at how AI goes so very wrong for so many people—and give you some proven ideas on what to do about it.--Here’s a great general model for prompts, which has been shared in social media by Open AI President Greg Brockman:Here's the attached image transcribed into text form: >>The Anatomy of a Prompt<<GoalI want a list of the best medium-length hikes within two hours of San Francisco. Each hike should provide a cool and unique adventure, and be lesser known.Return FormatFor each hike, return the name of the hike as I'd find it on AllTrails, then provide the starting address of the hike, the ending address of the hike, distance, drive time, hike duration, and what makes it a cool and unique adventure. Return the top 3.WarningsBe careful to make sure that the name of trail is correct, that it actually exists, and that the time is correct.Context DumpFor context: my girlfriend and I hike a ton! We've done pretty much all of the local SF hikes, whether that's presidio or golden gate park. We definitely want to get out of town – we did mount tam pretty recently, the whole thing from the beginning of the stairs to stinson – it was really long and we are definitely in the mood for something different this weekend! Ocean views would still be nice. We love delicious food. One thing I loved about the tam hike is that it ends with a celebration (Arriving in town to breakfast!) The old missile silos and stuff near Discovery point is cool but I've just done that hike probably 20x at this point. We won't be seeing each other for a few weeks (she has to stay in LA for work) so the uniqueness here really counts.Now, what we’ve talked about today will get you to the next level with your AI prompting.But if you want to jump up to a much higher level, once again we’re going to recommend the AI Novus Copywriting Mastermind.Jason Parker has figured out how to get AI to write amazing copy, all kinds of copy, that requires very little editing. Complete email campaigns. Hooks for ads. Advertorials. Lists of compelling benefits.And that’s just scratching the surface.Nathan and I are both members, and Jason invited me to become a partner in the business. We meet every Thursday, and all the calls are recorded.You get ready to use AI agents when you join. It’s a terrific value.To find out more, just send an email to [email protected] She’ll be glad to walk you through what’s available and answer any questions you may have.
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Do storytelling skills REALLY make a difference for you?Just ask our special guest today, Parker Worth.Parker decided he had enough of high school at 16. His first job was cleaning toilets.From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician.But his own story really starts to take off when he discovers social media. That led to this advice for him: “Just hop on Twitter.”At first, not much happened.But one day he got a powerful idea:Put the story of his life so far into a thread.He says, “I published it. I went to sleep. And woke up with millions of views and messages.”Today, Parker has nearly 44,000 followers on TwitterX, more than 20,000 on LinkedIn, and multiple six-figure businesses.One of his biggest secrets is his discovery of what makes certain social media stories, news stories, and ad stories stick.He’s shared that with us today.Here’s what we asked him:1. What are some of the most common mistakes you see with people telling stories online? 2. How can you tell a story in one sentence? 3. What frameworks do you use to tell stories about your clients, or stories about your client’s clients? 4. What is digital storytelling, and why is it so important? 5. The internet is busier than ever before. So how can someone’s business cut through the noise? 6. Do you have a step by step process to write stories on any social media platform that get millions of views?7. Could you tell us about your Mad Scientist Research Course?Parker’s contact info:Email: [email protected] Social media: X: https://x.com/worth_parkerLinkedIn: https://www.linkedin.com/in/parker-worth-120380270/ Newsletter: https://parkerworth.com/page/facebook-ads-v2/newsletter/ Course: https://parker-worth.mykajabi.com/mad-scientist
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Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT.Now, to be clear, I wasn’t all that hot on ChatGPT 18 months ago. But in the AI world, 18 months is more like a couple of decades.Things have changed and definitely gotten better with ChatGPT. Particularly, in the last few weeks, the introduction of two new versions: Operator, and Deep Research.Now, at $200 a month, the combination of these two new services is 10 times as expensive per month as plain old ChatGPT. But if you need to get a lot more done more quickly in certain areas, they could definitely be an asset for you. We’ll go in depth on three ways to speed up key valuable tasks today.Recap:Try Operator for…Segmenting your list, based on what they’ve done beforeCoordinating social media postingCollecting and analyzing customer feedbackTry Deep Research For…Thorough competitive analysisSEO and keyword strategyFinding content opportunitiesTry AI Brainstorming For Coming up with content ideasComing up with email ideasComing up with social media ideasCall to Action: Find out more about the Chat GPT Operator/Deep Research upgrade and see if it’s worth it for you.
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One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his book “Monetization: How To Optimize Sales Funnels and Skyrocket Back Ends.”Caleb has worked in some of the toughest and most competitive industries in the world, and he has repeatedly launched and scaled businesses up to seven and eight figures - all through the smart use of great copy and strategic sales funnels.But what was behind the thinking and the copy that went into those promotions?Smart research–something Caleb knows quite a bit about.Although he a legend in his own right among insiders in direct response marketing, Caleb has the rare distinction of having been mentored by the late Gary Halbert, one of the greatest copywriters of all time.Today Caleb will give us some highly important tips and insights regarding research. Probably a few valuable things you’ve never heard before.This is going to be a powerful 30 minutes, so make sure you’re listening closely and ready to take notes.Caleb’s book, Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits.Get it Here
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One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.Actually, our returning champion Lori Haller is a designer… and so much more.She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora.She has coached clients around the world, and she is an in-demand speaker and trainer.I’ve only scratched the surface of Lori’s incredible and long list of credentials. You’d be hard pressed to find someone who knows more or who has done more.Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development.Today she’s going to share some of her secrets for using design to get better conversions from your copy.Here is what we asked her:1. You are well known for saying “Copy is King, Design is Queen.” Could you talk about that?2. Help us understand the importance of what needs to go at the top of a sales page. What are the key elements and the reason for designing that way?3. Could you walk us through what you do in your three-part copy review. (take your time and be as thorough with this answer as you like)4. I’ve heard that you have an approach where the design can force the reader to go through the copy in a certain sequence. How does that work?5. How do you match images with the people who will be reading the copy?6. As a designer, what do you do to get into the prospect’s head?7. Summing up, what are the top three or four things a copywriter should know and remember about the role of design?RESOURCESLori’s website: https://lorihaller.comLori’s videos: https://www.linkedin.com/in/lori-haller-b2840717/details/featured/
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27 Years Ago, pop singer Cher asked us this question:“Do you believe in life after love?”… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.Today, in 2025, a better question—especially for copywriters—is“Do you believe in sales without belief?”It’s a question our returning champion today, Billy Broas, has thought about a lot, and mastered the answer to. And he’s written a book about it, which I highly recommend and we’ll talk about later in the show.Billy has led a very interesting life. He’s a beer brewer and beer judge. In fact, he started teaching cohort-based courses online 11 years ago, on, wouldn’t you know it, beer tasting.But he has also done a lot in marketing, advising top entrepreneurs and working in more than 100 niches, including such unusual ones as vegan fitness, Kundalini yoga, and machine learning.He has some unique and valuable perspectives on marketing and copywriting, which everyone should know about. I’m also proud to say Billy was my mentoring client, way back when. And since then he has been successful in so many ways.But before we hear what he has to say, I think you should hear what I have to say:Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.1. How has studying argumentation changed the way you approach copywriting? 2. How do the tools of philosophy, like syllogisms, help in structuring better marketing messages? 3. What is a valid and sound argument, and why should copywriters care about these concepts when crafting their copy? 4. What is the biggest mistake content creators make when producing free content? 5. How does the Belief-Building approach tie into the Five Lightbulbs? 7. Tell us about your book Simple Marketing For Smart People Billy’s book, Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Sellinghttps://www.amazon.com/dp/B0CW1MQZXPBill’s previous podcast about his 5 Lightbulbs model of marketing:https://copywriterspodcast.com/index.php?podcast=1398on youtube: https://www.youtube.com/watch?v=zTvfcB12CRk
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Two of the most confrontive words in a conversation are “Prove It!”Nobody really likes to be challenged about how true what they are saying.But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you.In fact, the more they like a claim you make, the more skeptical they will be.Why?Because of human nature.And also, because they’ve been disappointed before.You can almost imagine them in a cover band, screaming at you, “We won’t be fooled again!”Now, there is a proven strategy to overcome this doubt and replace it with confidence.And that strategy, of course, is simply to include proof of what you say in your copy.But many copywriters don’t use proof well… or they don’t use enough of it… or, even worse, they don’t use proof at all.Big mistake.Today we’re going to take some big steps on the road to recovery.Section 1: The Psychology of Proof focuses on matching proof types to where your customers are in their buying journey. The big takeaway is that emotional and logical proof needs shift based on customer awareness \- what works for cold traffic often fails with warm leads.Section 2: Building Your Proof Portfolio is about moving beyond basic testimonials to build a complete proof package. The key insight here is using data-driven elements like specific numbers and research findings to support your bigger claims rather than relying only on customer quotes.Section 3: Strategic Proof Placement teaches you where to position different types of proof in your copy. The critical point is matching specific proof elements to the exact objections they handle \- like putting pricing proof right before the offer reveal.Section 4: Proof Enhancement Techniques shows how to make existing proof work harder. The standout lesson is adding context and specific details to basic testimonials, turning simple quotes into compelling mini-stories that prospects actually believe.
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Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how these confidence leaks silently erode trust and diminish persuasive impact.But awareness alone isn’t enough. We’ll walk through the exact mental shifts and tactical adjustments needed to eliminate uncertainty from your writing. You’ll learn how to recognize weak spots in your copy, reframe fear-based thinking, and develop a writing style that projects absolute certainty. Whether it’s overcoming imposter syndrome, handling client criticism, or refining your tone for maximum persuasion, this episode provides the mindset tools necessary to write with authority.If you’ve ever felt like something was "off" in your copy but couldn’t quite pinpoint the issue, this conversation is for you. We’ll break down why readers instinctively sense doubt—even when it’s unintentional—and how to craft messages that inspire confidence and action. Tune in now to start mastering the inner game of copywriting.
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Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP.There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.”We’re not talking about back ends or affiliate sales here.Things can go sideways in your business if you’re not making enough sales, or your profit margins are too small.Or upside down, like the guy in the joke.But you’ve got an even a bigger problem even if you’re making enough sales and your margins are good—but the sales don’t stick.When people decide they don’t want what they bought, you’ve got tons or refunds. Maybe even chargebacks.So here’s the thing we’re going to focus on today: You only keep the money you make when the customer decides to KEEP what they bought from you.And we’ll really dig into how to keep more money by reducing or eliminating refunds and chargebacks.Recap of what we talked about: In Section 1, we talked about why buyer’s remorse happens. We learned about the dopamine drop—a chemical crash that happens after the excitement of buying fades. We also saw some surprising stats—42% of Americans regret their purchases, and 74% regret online buys. We explored the reasons behind this regret, from impulse buying to fear of being scammed. In Section 2, we looked at how to use emails to reduce buyer’s remorse. We talked about the importance of timing, starting with the “ownership” email within two hours of purchase. We discussed how to use small wins, social proof, and progress markers to keep customers engaged. And we covered the importance of building community by day five. In Section 3, we focused on the words you use after someone buys. We learned how small language changes—like replacing “purchase” with “access”—can shift the focus to value instead of cost. We talked about using implementation language to guide customers toward action. And we explored how ownership language and progress messaging work together to build confidence and satisfaction. When you put all of these strategies together, you create an experience that keeps customers happy and engaged. And that’s how you can stop refunds and chargebacks before they even start.
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We’re past the point of wondering about or fearing AI when it comes to copywriting.At this point, the big question is: What do I need to know, do and have to make it work for me?I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, and it continues to grow in importance and ability to do more and more complex things really well.But you have to grow with it. Many people think they can say “write like the world’s greatest copywriter” and AI will read your mind. It won’t. It will read millions of pages of data in its own library and they may or may not have anything to do with what you think great copy is like.So we decided to put together a show today to talk about three things you need to get AI working for you with copywriting.So you can avoid the frustrations of the past.Those three things are:MindsetSkillsetAnd Toolset.Here’s a recap of what we talked about today:Mindset-Look at it as an assistant or a partner, NOT as a genie in a bottle-Realize you need to tell it WHAT to do and WHAT NOT to do, in much greater detail and with much greater precision than you thought… if you want to get the results you’re looking for-AI knows everything, so it knows nothing. It needs guidance and you need to stay on your toes. It will and can make things up or just get things plain wrongSkillset- Writing initial prompts or sets of prompts. Only way I know to do and save sets is poe.com, but there are probably others- Knowing how to ask for what you left out in prompts, and how to use the information you get back. AI will tell you what you need to know if you ask.- Knowing how to push back when the AI isn’t delivering or is delivering the wrong information or other output. Sometimes it’s prodding, sometimes it’s coddling, sometimes it’s negotiation, and sometimes it’s scolding.Toolset- Poe.com is really helpful. You can store prompt sets, you can use different AIs, you can include a lot of information in a given task. (Give examples of different ways to use Poe)- perplexity.ai is great for research with verifiable links- Novus AI mastermind. We’re both members, I’m a partner, we’re both there each week. Gotten a lot out of it and expect even more in the future!Resource:Novus AI Copywriting Mastermind:https://docs.google.com/document/d/1f_6Vbuy70Y0qts_j-ocJjO8LUwRCc8h-lKrkh6bkSJ0/edit?usp=sharing
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We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels.In more industries than I can count. Including some of the most brutally competitive.I was thrilled when Caleb agreed to come on Copywriters Podcast for many reasons, especially the one that he has written a new book:Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits.Caleb also had the rare and prized opportunity to work with famous copywriter Gary Halbert a while back, and their time together alone makes for a world-class education in direct marketing and copywriting.Hang on tight. This is going to be a great show!--Caleb’s book: Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits.https://www.amazon.com/Monetization-Optimize-Funnels-Skyrocket-Backend/dp/B0CWQMM5PZ
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At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer.What’s that?A re-lead is basically a reframing of the intro to a sales letter, in the hopes that the reframing will spur greater sales.And it’s probably no coincidence that when my mentoring clients show me copy they’re having trouble with, the first thing I look at is the headline and lead.A revamping of those two things — the beginning of the sales letter — will fix a conversion problem more often than any other fix.Today, we’re going to take a systematic look at three ways to reframe your headline and lead, in search of greater conversions.It’s a great way to start the New Year!Just as this is a great way to start copywriters podcast:
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