Afleveringen
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What do you do when you've changed, but your business remains the same? Time to evolve..
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âIâm always telling myself that things will be easier âonce I get through this next phaseââbut that phase never ends.â
When I ask you, âHow are you doing?â I donât mean as a founder. I mean as a person. Often, those two selves give very different answers.
The entrepreneur might say theyâre making major decisions, hiring, pivoting, scaling.
The person might say theyâre exhausted. That they feel like they should be happier by now. Despite all their progress, they still feel behind.You know that feeling. The work that used to light you up has started to feel dry, mechanical. The spark has dimmed. Itâs not burnout, not exactlyâbut itâs something close. Youâve become efficient at producing outcomes, but in the process, youâve started losing yourself.
I donât want to just write you to get this done. I want to write because I mean it.
Because when Iâm fully present in this processâwhen I actually connect to what Iâm sayingâit feels different. And that difference comes through.
What if work wasnât just a means to an end? What if the goal wasnât just an outcome, but the experience itself?
We tell ourselves weâre building a future where weâll finally feel free, confident, at peace. But what if you could feel those things now? What if waiting wasnât necessary?
Some things keep you from feeling that way:
The editor in your head. The constant critique while youâre creating. If someone interrupted you every two minutes to point out mistakes, youâd never finish anything. Yet, you do it to yourself all day.The belief that somehow the future you has the answer. The idea that life will begin once youâve made enough, built enough, proven enough, and then you will make a change.Self-sacrifice. The belief that your worth is measured by how much you give up. That working harder, longer, and carrying more weight than anyone else somehow makes you deserving of success. But when your entire identity is built around pushing through, what happens when you finally stop? Who are you outside of the struggle?But time doesnât wait. You donât get it back. If you skip the moments that matterâif you trade them for the promise of laterâthereâs no refund. You canât buy back your childâs first years. You canât relive the friendships you let drift. You canât rewind the nights you spent working instead of really living.
Iâm not saying donât invest in your future. Iâm saying donât abandon yourself in the process.
Because if you do, what parts of you will be left to enjoy it?
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Zijn er afleveringen die ontbreken?
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Productivity is a byproduct.
The most productive people you know arenât focused on systems and hacks.
They are driven, energized, and enthusiastic.
They do a lot all of the time without really thinking about productivity. They make tweaks here or there to enjoy themselves more.
Productivity hacks are what we use when we donât have intrinsic motivation.
Productivity is obligatory and external.
The soulâs pursuit is joyful and internal.
If youâre not productive, there are two things you can do:
Change your mindsetChange your context (Focus)Changing your mindset means seeing your work in a new light. We have agency over how we view ourselves and our world. What we expect to see, we see, and because of that, our attitude, thinking, and point of view changes how we look at what we do. It might be that the more productive person than you has a different story about their work.
Changing your context means putting yourself in a space where you naturally thrive. Iâm attending a conference this week, and I was SO drained after one of the afternoons, and then the next day I was totally fired up. I realized that the talks I listened to on the first day were not in my zone of genius and interest, but on the second day the people and workshops I did were right up my alley. I was so energized. The first series was energy draining. The second was energy giving.
If you do something and it gives you energy, wouldnât it be easier to do more than if you do something and it takes your energy away?
If you do something and it gives you energy, wouldnât it be easier to do more than if you do something that drains your energy?
Your favorite Productivity Youtuber is in their zone of genius. They love productivity for productivityâs sake â so much that they spend their time making videos about it.
The deeper lesson behind their work is not the productivity hacks they may or may not actually be using. The deeper lesson is that they have found something that they love to do so much: YouTube, and a topic they love so much: Productivity that they enjoy doing it all of the time.
Love is the best fuel source for productivity. Desire is a good fuel source but not as strong as love. Obligation is a poor fuel source, even though we use it all of the time.
When you love doing something, you win twice.
First, when you get to do it, and then when or if you get an external outcome related to it.
Focusing on your productivity is an unnecessary step in the process.
As Yoda wisely said, âDo, or Do Not, There is No Try.â
A good productivity question to ask yourself is:
âWhat do I most love to do?â
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Delegation is a challenge for many entrepreneurs.
You either:
Struggle to figure out what work to hand off.Have a ton of work but donât know how to communicate what needs to get done.Or (less talked about) even feel a little guilty about giving work to someone else...Delegation, when done right, isnât a burdenâitâs an opportunity to align your team with the highest-impact work.
1. The Telescope Approach: Start big picture
The first step in effective delegation isnât where youâd expect. I always tell entrepreneurs to start by zooming outâlike using a telescope.
A telescope can either give you a wide view of the entire night sky or zoom in on a specific planet or star. When youâre thinking about delegation, start with the widest lens possible.
Ask yourself:
What is this personâs role?What are the most important projects this month, quarter, or year?What actually matters most in the business right now?Before you get lost in the details of small tasks, take a step back and list the top three most important priorities for the business. This helps you delegate work that actually moves the needle, rather than just keeping people busy.
If you already set clear quarterly goals, this gets easierâyou already have the right context in place. From there, you can start focusing on what specific work needs to be assigned.
2. Focus on 80%
Once you have the big picture, think about what this person should spend 80% of their time on. This give you a starting context.
Ask:
What is this person best at?Where should they be focused?Are they currently aligned with their highest-value work?If theyâre already spending 80% of their time on the right things, then youâre just tweaking the remaining 20%. But if their focus is off, thatâs where you need to start making adjustments.
For example, if someoneâs role is to lead brand marketing, then ask: What part of brand marketing does the business need most right now?
Instead of just handing them random tasks, make sure theyâre working on what will have the biggest impact.
Delegating small, unimportant tasks effectively doesnât help if your team isnât aligned with the most important work in the first place.
Communicating
One last thingâthese conversations donât have to feel heavy or overwhelming. A client of mine recently shared how much anxiety they felt about these discussions. But the truth is, you donât have to approach delegation conversations with a super serious tone.
Yes, delegation is important, but keeping it light makes the process easier for everyone. Instead of making it feel like a high-stakes, make-or-break situation, try saying:
âHey, letâs take 10 minutes to check in on this.ââI love a lot of what youâre doing, I just wanna tweak one thing.ââI must not have been super clear beforeâletâs make sure this is aligned.âThis makes people more open to feedback and less defensive. The more relaxed and collaborative you make it, the more effective the conversation will be.
A lot of times, when youâre frustrated with a team member, the issue is actually pretty small. But in the moment, it feels like everything is wrong. Theyâre probably doing a great job in most areas, but one small detail is off.
Instead of assuming everything is a mess, take a step back and recognize whatâs going well. This makes the conversation with your team much more productive:
Acknowledge whatâs working â âHey, I love the work youâre doing on X.âIdentify the one thing that needs tweaking: âI think we could improve Y a little bit.âCollaborate on a solution â âHow do you think we could approach this better?âThis keeps the conversation positive and solution-oriented instead of turning it into a stressful critique.
Hereâs a quick recap of how to delegate more effectively:
Zoom Out First â Start with the big picture before diving into the details.Focus on the 80% â Ensure your team member is working on the right 80% of their role. Communicate Big & Small â Most issues are small; recognize whatâs working and adjust from there.Keep It Light â Delegation doesnât have to be a stressful, serious thing.I hope this helps you think differently about delegation. Let me knowâwhere have you struggled with delegation?
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If youâve ever felt stuck, frustrated, or like you're spinning your wheels despite putting in effort, this might be what's happening beneath the surfaceâŠ.
You might rationally know what you wantâwhether itâs raising your prices as a freelancer, launching a new project, or taking a big step forward.
But despite your conscious desire, something always seems just out of reachâŠ
The way to recognize subconscious resistance is to look at areas where you're putting in a lot of effort but never seeing the results you want. Itâs like hitting an invisible wall. You get excited, you try, you push, and then suddenly, something stops you. You fall back to where you started, and the cycle repeats.
Usually the subconscious makes itself known through strong fear (ah!), discomfort (in the body), or resistance but you canât rationally explain why itâs there.
Here are a few examples:
You know you need to raise your prices, but every time you go to send that email, you freeze up.You're about to record your first podcast, but seeing yourself on camera makes you feel terrible.A casual conversation suddenly makes you deeply uncomfortable, and you just want to leave.These are signals that something deeper is at play. In the healing and personal development world, this is often referred to as a âtriggerââan unconscious emotional reaction that doesnât have an obvious logical cause.
Work with your emotion, not your logic.
The good news is that once you recognize this dynamic, you know where to focus your energy.
Instead of trying to rationally âfigure it outâ (which can be exhausting and often ineffective), shift your attention inward to observe whatâs happening emotionally.
Pause When You Feel Resistance â When irrational fear or discomfort shows up, donât ignore it. Instead, acknowledge it as valuable information. Thank you!Stay With the Emotion â Instead of pushing it away, sit with it. Ask yourself, What am I actually afraid of? Usually the fear is deeper and wider than the task at hand.Identify the Conflict â Example: You want to start a podcast, but deep down, you fear being misunderstood or criticized. This is why thereâs a âpush-pullâ effect â we have a conscious desire and an unconscious fear.Curiosity and awareness help you detect the bigger pattern at play. Shockingly, whatever is coming up for you right now related to this fear is probably something that is affecting other areas of your life as well.
Look for your resistance
If you feel stuck in an area of your lifeâwhether itâs business, relationships, or a creative projectâstart paying attention to where resistance shows up. Often, thereâs another voice at the table, one that isnât rational but still deeply influences your actions.
Find someone to help you identify, map, and learn more about this fear; be it a coach, therapist or just a good friend!
Have you noticed any recent irrational fear or discomfort holding you back from something important?
How do you work with your subconscious fears?
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The idea that one day your business will be "stable" and free from uncertainty is a myth. Markets shift, customers change, and what worked yesterday wonât necessarily work tomorrow. There is no finish line where you finally âmade itâ and get to stop adapting.
The real safety net? Trusting yourself to respond.
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Instead of forcing yourself to fit into an old model, itâs time to evolve your business to fit YOU.
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I remember having a phone call with Paul Jarvis (Author/Creator) and we were talking about his newsletter, which I was an avid reader of. I told him how much I was impressed by his consistency and quality.
âOh,â he said. âI just spend a few days at the beginning of the quarter writing and scheduling about 3-4 monthsâ worth of emails.â
âYou can do that?!â I asked.
For Paul, his workflow meant batching and scheduling, but to the outside, it looked like extreme willpower. To him, it probably felt like a short burst of focus and then leisure to think about other aspects of his business.
Itâs easy to look at others and think they possess some type of magic we donât have. But when the âtrickâ is shown, we see that it was our perception that was false. We just didnât see the possibility.
In working with Founders, sometimes all I do is simply point to the potential that someone wasnât able to see for themselves. Itâs obvious when you know it, and yet it remains frustratingly hidden when you donât.
The first step to making something happen is seeing that itâs possible.
Some people look at magicians and leave confused, amused, or annoyed.
Others ask the magician to learn and then practice their sleight of handâŠ
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I have a client who went from $5k months to $10k and then $50, $100k+ months.
Hereâs what I noticed along the way: Heâs still him, and yet the way that he sees his work has changed drastically at each step. Heâs embraced a change of role, and a change of leadership; how he serves his clients and what problems he solves for them.
Each change in revenue was preceded by an unlock, you could feel it happen in our conversation.
Suddenly it was no longer about him doing the work, but finding others to help. Suddenly it wasnât about just hiring others, but creating new products. Suddenly, his business was about client experience, and now how much value he creates for his network.
This is the seamless process that happens when you are entering a growing market with a high propensity for flexibility and complexity.
And of course it doesnât seem so seamless at all. Each block in thinking is caused by what previously worked, and itâs hard to change roles. It takes a small ego and a big desire to learn.
If you donât know where to start, hereâs a question to consider;
How has your role changed, even though technically you still are the same title?If you could promote yourself, what would your new title be?How can you start doing some of that work, today?Business growth comes from leadership growth and change.
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Iâve been practicing meditation again, now through a new App called âThe Way.â
Itâs been teaching a simple framework for noticing more about how our minds work.
What can you do about being stressed, having anxious, coming back into the present?
The framework is very useful for getting yourself out of your head and back into the present. It all starts with awareness and noticing â catching yourself getting out of presence. There are so many different ways that we stop being present.
So it helps for you to get a basic understanding about how you, specifically, leave the present moment:
Presence/Out of Presence:
Audio/Past: We remember a conversation that we were having (and maybe cringe about it). Audio/Future: Weâre practicing a conversation that weâre going to have.Audio/Present: Youâre hearing something in the room youâre in, right now.Visual/Past: We see images of some past event or person.Visual/Future: We are imagining how weâll act, weâre in a fantasy of the future.Visual/Present: Youâre seeing the room youâre in, the color, the texture.Etc.
Those senses, those same senses that were distracting you become an anchor to getting present again.
Talk about a counter-intuitive move!
Start by âlabelingâ what youâre noticing. Understand a bit better and get curious about yourself in this way.
And, you can download the app the way if that's helpful to you.
What helps you get outta your head and back into the present?
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If youâre stuck selling, ask yourself if youâre trying to prove the value of what you do to someone else.
The biggest misconception of sales and selling to clients is that youâre convincing someone to buy from you. This manipulative view leads to poor processes and poor outcomes.
Itâs very unlikely this potential client values what you value.
This is where the manipulation shows up in attempts to correct this misalignment.
(rarely works).
Instead, see if you can learn what your client values.
Become a detective to understand how they see what they need and want.
Become a partner to them in creating or capturing that need together â and ask yourself how you can help bring them to that better future faster, easier, or more artfully.
Even that is not enough.
Your job isnât even just to deliver and meet expectations but to go beyond them.
The best client relationships go beyond the initial scope into an even more expanded and valuable future.
Selling is the art of transformation.
The faster you identify what transformation is needed, the faster you can start delivering value to your clients.
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Thereâs a subtle lesson as to why our best thinking arrives in the shower. Itâs a multiple of effects all happening at once.
The first is that youâre not intending to think about anything in particular. This âreleaseâ from our problem-solving mind seems to allow to actually⊠solve problems for you. But done in a holistic manner that skips the direct logic of pouring energy through the known problem space.
The second is the heat. Youâre relaxed. Youâre no longer in the rush or the stress of the day and that gives your system a chance to calm down. Strangely, the calm also works well for solving big problems in simple, effective ways. Stress as a stimulus may give your work more distance, but perhaps not more depth.
Third, is the sound. Thereâs a white-noise effect, a hum of the water pressure and splash of the droplets. Attuning to this sound, you center yourself unconsciously into a type of meditative state. This meditative state anchors to sound, the consistency of it allows you to drop into a more open state giving you some separation from your thoughts.
You can take a few lessons from this confluence of factors â that you have a system of senses that are all intelligent. That your mind-based logic is only one system and is a blunt tool.
That your environment matters for your consciousness and your experience of being.
And â that turning away from something is also a useful method for working through something.
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Explore why many people get their best ideas in the shower and what it reveals about problem-solving. Discover the role of relaxation, white noise, and a calm environment in fostering insights. Learn how stepping away from intentional thinking and engaging all senses can lead to holistic solutions. Share your own experiences and methods for finding the best answers in the comments.
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Are you struggling with overthinking, especially at night or before important events? In this episode, we discuss how the meditation app The Way has helped with managing stressful thoughts by bringing users back to the present moment. Learn about identifying your unique overthinking patterns and using sensory experiences like sound, sight, and touch as anchors to alleviate stress. Join the conversation and share your thoughts on dealing with stress.
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David Sherry discusses creating a business and life that align so perfectly that you never want to sell or quit. He challenges the traditional 'moonshot' mentality prevalent in entrepreneurial ventures, which often leads to an unsatisfactory post-exit life. David emphasizes the importance of diversifying both income and personal identity, maintaining a fulfilling life outside of business, and leveraging your business as a platform for greater good. He provides actionable advice on taking profits, diversifying interests, and using your business to impact and contribute positively. This approach can help entrepreneurs build a sustainable and satisfying life and business, minimizing the allure of the exit strategy.
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how to reframe struggles in various areas of life, such as fitness and relationships, by focusing on the enjoyable aspects of these activities. Cherry shares personal anecdotes and suggests shifting focus to moments of enjoyment within challenging tasks to cultivate a positive mindset and make progress. He also invites viewers to share their own techniques for transforming difficult areas of their lives.
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