Afleveringen
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:
The common patterns between these newsletter operators
Some of the most effective growth tactics she’s uncovered
And what’s working for HER right now
Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
***
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EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,
Where to look for an editor
How to evaluate a potential hire when you're not an editor yourself
And much, much more.
Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
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Zijn er afleveringen die ontbreken?
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Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.
In this episode you'll learn
Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn
Full transcript and show notes
Read the 2024 LinkedIn Algorithm Report
Richard's Website / LinkedIn
Listen to episode #127 with Daniel Murray
***
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll learn
The nitty gritty of the economics behind events
Where things get expensive
How to save money
And how to make your event feel more like a fine dining experience than a marketplace
Full transcript and show notes
Michael's Website / LinkedIn / Twitter / Instagram
Listen to episode #144 with Bari Baumgardner
***
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.
Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.
Audience Q&A Part 1
Join The Lab
Join the waitlist for Creator HQ
Full transcript and show notes
***
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***
EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
***
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
In this episode you'll learn
The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team
Full transcript and show notes
Amy's Website / LinkedIn / TikTok / Instagram
***
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πΌ View all sponsors and offers
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SAY THANKS
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
WATCH
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***
EPISODE DESCRIPTION
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
How to design the perfect viewer experience
How to think about browse views versus
Search the pros and cons of relying on outside platforms for success
And what every person starting a tutorial channel needs to do
Full transcript and show notes
Thomas's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Abandoning a 2 Million Sub Channel
(01:17) Thomas’s New YouTube Strategy
(04:10) Why Start a New Channel?
(05:35) Browse Views vs Search Views
(08:09) When Serving the Audience is Bad for Retention
(12:01) Evaluating Platform Risk
(16:14) Permanence on YouTube
(18:40) How to Decide What Videos to Make
(19:48) How Important is Production Value
(24:32) Advice for New Tutorial Creators
(30:07) Does First Mover Advantage Matter?
***
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Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn
How Mariah thinks about pricing
How to design your high-ticket hybrid program
How to avoid sales calls
And why you may want to consider an evergreen offer.
Full transcript and show notes
Follow Mariah on Instagram / Twitter / Facebook
Follow Fearless CEO on Instagram / Website / YouTube
***
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SAY THANKS
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.
Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.
Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar Weekend, officially became available for sale. And since that time, he's been everywhere. The Tim Ferriss Show, School of Greatness, Deep Dive with Ali Abdaal. In this episode, you'll learn about his experience making the book itself.
Full transcript and show notes
Buy Million Dollar Weekend
Listen to my episode with David Moldawer
Listen to our publishing playlist
Noah's Website / YouTube / Twitter / Instagram / LinkedIn
***
CONNECT
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SPONSORS
πΌ View all sponsors and offers
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SAY THANKS
π Leave a review on Apple Podcasts
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
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***
EPISODE DESCRIPTION
Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.
Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.
In this episode, you'll learn:
How to improve your relationship with feedback
How to actually deal with burnout
Why you're wrong to focus on performance
How to just be an overall healthier creator
Full transcript and show notes
Dr. K's Website / LinkenIn / YouTube / Twitter / Creator Coaching / Instagram
***
TIMESTAMPS
(00:00) Meet the YouTuber’s Therapist
(01:37) Why YouTubers Struggle with Mental Health
(06:27) How to Improve Your Relationship with Feedback
(10:40) Effects of Burnout You Might Not Know
(15:34) How to Cure Burnout
(25:28) Ego vs Confidence
(31:25) You Can’t Ensure Anything
(35:28) Expectation Leads to Suffering
(37:37) Why Focusing on Performance is Bad
(43:57) Dr K’s Content Philosophy
(46:48) The Healthy Way to Make Content
(53:08) Dr. K’s Hot Take on Ads + CTAs
***
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***
SAY THANKS
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π’ Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
WATCH
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***
EPISODE DESCRIPTION
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kahan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:
What makes a great video idea
How to develop great titles and thumbnails
Why it’s better to take a few BIG swings rather than a lot of small swings
And why YOU should be spending more time in pre-production
Full transcript and show notes
Paddy's Website
Follow Paddy on Twitter / Instagram / YouTube
***
TIMESTAMPS
00:00 - The Godfather of YouTube Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings
***
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You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.
I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it.
So today, I'm going to do one of those solo episodes. I have a lot of questions today submitted on Twitter, LinkedIn, and Threads, so we will go through as many as we can.
Free professional creator crash course
Listen to my recent Mailbag episode
Full transcript and show notes
***
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EPISODE DESCRIPTION
Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.
In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?
In this episode, you'll learn
The right way to pitch yourself to brands
How to negotiate without leaving money on the table
How to handle contracts
And that you're probably wrong about some things
Full transcript and show notes
Justin's Website / Instagram / YouTube / Twitter / TikTok
***
TIMESTAMPS
(00:00:00) The Man Making YouTubers Millions
(00:01:15) Sponsorship Wheel Overview
(00:05:17) The RIGHT Way to Pitch to Brands
(00:10:46) Who You Need to Pitch to
(00:13:57) Audience Size Doesn’t Matter
(00:19:31) How to Negotiate WITHOUT Leaving Money on the Table
(00:27:15) When the Brand Says NO
(00:31:02) When the Brand Asks for Your Rates
(00:34:56) Nurturing Brand Relationships
(00:37:40) When YOU Should Say No to a Brand Deal
(00:39:53) Creating Unique Offers Based on Brand Objectives
(00:43:30) How to Handle Contracts
(00:46:00) Must Knows About Usage Rights + Exclusivity
(00:52:34) How to Handle Feedback from Brands
(00:55:42) Prioritize Long Term Relationships
(00:57:40) Common Mistakes When Publishing Branded Content
(01:00:20) Analyzing a Brand Campaign
***
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Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.
Now Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years, but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.
The conversation you're about to hear is something we recorded for Justin's YouTube channel about a month ago. In 2023, Creator Science earned more than $100,000 in sponsorship alone, but I didn't really have a sponsorship strategy. So in this episode, we changed that completely. Justin helps me see where I'm leaving things on the table.
Full transcript and show notes
Sponsor Creator Science
Justin's Website / YouTube / Twitter / Instagram / LinkedIn
***
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***
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.
Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is also a member of my community, The Lab.
Chris goes fast. He digs in deep, and he applies a scientific lens to his work. He has a real experimentality.
In this episode, you'll learn
How Chris grew his podcast
How he was able to build and leverage relationships with high-profile creators like Tim Ferriss and Kevin Rose
How you can build similar relationships yourself
And the experiments that he's run to grow his podcast
Full transcript and show notes
Chris's Website / Podcast / Twitter / Instagram / Facebook / LinkedIn
***
CONNECT
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SPONSORS
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***
SAY THANKS
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.
April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.
Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.
In this episode, you'll learn
How she built her consulting business
How she attracts high-caliber clients
The process she uses to qualify them
And April's experience publishing her 1st book
Full transcript and show notes
April's Website / Twitter / Instagram / YouTube / LinkedIn
***
CONNECT
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***
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
WATCH
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***
EPISODE DESCRIPTION
Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.
This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.
In this episode, you'll learn:
How you need to think about hiring
What positions you should hire first
Mistakes that you need to avoid
And a hot take that some people might not like
Full transcript and show notes
Angus's Instagram / LinkedIn / Twitter
***
TIMESTAMPS
(00:00) Ali Abdaals Right Hand Man
(01:11) How to Think About Hiring
(02:41) Ali Abdaal Team Breakdown
(04:00) When Ali Started Hiring
(09:37) Why YouTubers Shouldn’t Manage People
(13:17) Who You Should Hire First
(14:52) Where to Find Talent
(17:24) How to Hire
(19:43) Building Trust with Employees
(23:11) Hiring Full-time vs Part-time
(25:27) Training a Generalist
(26:54) How to Retain Employees
(30:50) Motivating Employees to Work Under Your Name
(32:36) Hiring From Traditional Fields
(33:45) Angus’s Hot Take
***
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Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur.
Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well.
Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains.
In this episode, you’ll learn:
How to calculate your freedom figure
When to delegate
How to delegate
And how to create standard operating procedures (SOPs)
Full transcript and show notes
Get Bonnie's free resource here
Bonnie's Website / Facebook / Instagram
***
CONNECT
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***
SPONSORS
πΌ View all sponsors and offers
***
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
WATCH
βΆοΈ Watch this episode on YouTube
***
EPISODE DESCRIPTION
You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now.
His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views...
Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do.
Full transcript and show notes
Danny's Website / YouTube / Instagram / TikTok / Twitter
***
TIMESTAMPS
(00:00) Meet the Filmmaker Taking Over YouTube
(01:26) The Case for Starting with Short-Form Content
(05:01) Creating for Something Other Than Views
(09:00) Breaking Down Dodford’s Exponential Growth
(12:51) The Video That Started it All
(14:33) What Makes a Good Idea?
(20:03) Building a Team Dodford
(22:13) Danny’s 1st Stumble
(27:27) Maybe Looking at Analytics is Bad
(32:31) How to Do a Good Brand Integration
(35:51) Advice on Becoming a Stronger Creator
(38:35) The Future of Dodford
***
CONNECT
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***
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Learn more about your ad choices. Visit megaphone.fm/adchoices - Laat meer zien
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