Afleveringen
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Latasha Greene (she/her) is the owner and head artist of Jitterbug Art Studio. She's originally from Baltimore and currently lives in Denver, CO as a full time outdoor artist.
Latasha creates bright and engaging imagery that celebrates diversity in the outdoors, illustrates the healing powers of nature, and showcases the importance of conservation.
Her past clients include Otterbox, Brown Girls Climb, Merrell, Range Magazine, Craghoppers, SNEWS, Access Fund, The North Face and more.
In this episode, Justine and Latasha chat about: Why Latasha decided to move across the country to dive deeper into art and get out of her comfort zone How she put herself in the right places for opportunities in the outdoor industry to come to her The opportunities that came with connecting with other female artists and entrepreneurs Latasha’s first big project: a hotel mural that spurred future work Why Latasha doesn’t believe in imposter syndrome Resisting gatekeeping, comparison and competition as a business owner Benefits and challenges of building a Patreon membership Diversifying creative work to avoid being boxed into a single form or style Collaborating with brands for social justice causes Breathing life into creative work when she feels burnt out or uninspired Structuring the creative process to be more efficient and less reliant on inspiration The importance of true rest and breaks
and more!Connect with Latasha
Patreon: www.patreon.com/jitterbug_art Instagram: instagram.com/jitterbug_art Youtube: heyjitterbug_ on youtube Website: www.jitterbugart.comConnect with Justine:
Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthoughtWas this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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I've worked with freelancers for over 6 years and was a freelancer myself for most of my 20s. On new solo episodes of Creatives in the Wild, I'm sharing wisdom and research I've gained from those experiences, so you can learn tools and strategies to use in your business right away!
Today, we're diving into the two main elements freelancers need in order to go from side hustle to full time (or to simply find more ease in their business).
Listen to hear about:
Being good at your craft, especially in a world of increasing AI The importance of selling and sharing your own perspective and point of view Having your own approach and style to make it easier for clients to work with you Prioritizing personal work as a way to strengthen your skillsets and find more work Protecting yourself against burnout by creating blank space for your inner creative Being good at business: client management, services, and pricing Nobody is born being a great entrepreneur, it's a learned skill Selling a service that offers a purpose and gives an end result to clients Money mindset and how it can shift a hobby into a functioning business Choosing pricing models that suit your personal financial needs Creating safety when deciding to go from side hustle to full time Being comfortable with the discomfort of finding clients Using empathy and listening in order to get jobs Why collecting no's is a good practice How craft and business skills feed into each other How your adventurous spirit can help you run your business Use this episode as a personal pep talk if you're feeling discouraged in freelancing this year!Resources mentioned:
Workshop recordings: https://www.justawildthought.podia.com
Tools and templates for freelancers: https://justawildthought.com/tools
Gear Library of free tools: https://justawildthought.com/free-resources
Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
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Zijn er afleveringen die ontbreken?
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Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies.
Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.
In this episode, Justine and Kaylee chat about: How building relationships and setting consistent expectations are keys to business. Questions to help determine whether a potential client is a good fit for you. How taking charge in the client relationship serves both parties. The importance of having an established process for client work. Question asking as a skill to determine your own needs and those of your clients How Kaylee differentiates being a "creative" vs. a "designer" Understanding yourself, your "why", and your work's "why" A creative way to brainstorm potential new services to offer How transparency is more valuable than money You are your biggest hurdle: Tips for newer freelancers and more!Connect with Kaylee
Website: https://www.kindlingdesignco.com Instagram: https://www.instagram.com/kindlingdesignConnect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Micheli Oliver (she/they) is a filmmaker, photographer and storyteller based in Denver, Colorado. Her work centers her family, BIPOC, LGBTQIA+ and femme voices to facilitate connection and help folx build strong relationships with the land.
Micheli works to create safe spaces for honest and joyful storytelling across different creative media and just premiered her debut film "Provide."
In this episode, Justine and Micheli chat about: - Growing up in Colorado with a passion for hunting, fishing, and camping
- How being stranded in the middle of Idaho with a new camera led her to photography as a potential career path
- Challenging the way that media portrays time outdoors; there's no one way to be outside
- Uniting diverse groups through their love and appreciation of the land
- Personal values and ethics in creativity, selling, and the outdoor industry
- Embracing truth and joy in storytelling
- Projects and people that inspire her like: Jojo The Toad Musical, Max Romey and Alexandra Houchin - The joy and learnings of working with the Eastern Band of Cherokee Indians in North Carolina
- The challenges of balancing commercial projects with personal projects and more!Connect with Micheli
Website: https://www.michelioliver.com Instagram: https://www.instagram.com/micheliphotoConnect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Dawn Rae Knoth (she/her) is a Color Designer + Trend Strategist who has been consulting with brands in the outdoor industry for over 21 years. She works with clients to implement meaningful, functional creative visions that elevate a brand's purpose, positioning, and consumer engagement.
Dawn Rae loves how her work combines multiple things that excite and fascinate her: art, pattern recognition, math, human behavior, emotional landscapes, curiosity, and science. In her monthly newsletter, Creative Intelligence, she shares insights on color and trend strategy, design, palette creation, and merchandising.
Outside of work, you will find her bikepacking with her family, trying to get to genius level on the Spelling Bee, and listening to podcasts that unpack the human experience.
In this episode, Justine and Dawn Rae chat about: - Color strategy and branding in the outdoor industry, which blends science and art
- Embracing your unique personality and perspective as a freelancer, even if you’re not the absolute best at every single service you offer
- Working with brands and reaching their goals even with logistical and budget constraints
- How past work set Dawn Rae up with a big knowledge and experience base to start her own business
- Leveraging long-term industry relationships and the importance of a wide-view industry perspective
- Working with clients on a long-term basis: season to season or year after year
- The emotion, stories, and strategy behind color
- Building trust with clients through clear processes
- Maintaining a personal artistic voice through a creative newsletter and more!📢 Special announcement: The Money Clarity Course for Freelancers hybrid program starts 4/1/24!
Go to https://www.justawildthought.com/money to tackle your money demons, beat your blind spots, and learn how to make intentional choices in your business finances. We're using Q2 of 2024 to work through coursework and activities around pricing, selling, financial forecasting, money management and more, and we'll meet for three live coaching sessions. The Money Clarity Course is a holistic experience for long-term money confidence in business. We hope you'll join us this spring!
Connect with Dawn Rae:
Website: https://dawnrae.com Creative Intelligence: https://dawnrae.substack.com Business IG: https://www.instagram.com/dawnrae_colors/ Personal IG: https://www.instagram.com/dawnraek/ Threads: https://www.threads.net/@dawnrae_colors LinkedIn: https://www.linkedin.com/in/dawnrae/Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
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Jessica Kennedy (she/her) is a website designer and SEO specialist who builds, manages, and optimizes WordPress and Squarespace websites for small business owners.
She loves working with outdoor-loving folks who are starting a business or looking to improve their online presence. When not working, Jessica is usually dog-walking, camping, or laughing at something absurd on TikTok.
In this episode, Justine and Jessica chat about: - Always knowing that she'd work for herself someday, but still trying to make a "desk job" work
- The journey to her current business, including taking a desk job at Yosemite National Park
- How freelancing makes it easier for Jessica to live and work aligned with her values
- Balancing creativity with client desires and taking leadership while serving clients
- Dismantling people-pleasing tendencies
- The importance of freelancers to create a sense of safety for their clients
- The value of word of mouth marketing, time with peers, and coaching
- How Jessica makes intentional decisions in her business and beyond, noticing intuition and truly listening to what she does and doesn't want to do
- Using structure to add data and science to her intuition in business and more!📢 Special announcement: Freelancer Boot Camp starts 3/28!
Go to https://www.justawildthought.com/freelancer-bootcamp now to learn about this 12 week coaching community designed for aspiring and current freelancers. Together, we'll outline your business vision, reshape your mindset, and get into the nitty gritty to turn your creative pursuit into a fully functioning business.
Connect with Jessica:
Website: https://www.jesskenn.com LinkedIn: https://www.linkedin.com/in/jesskenn/Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Iz La Motte (she/her) is an adventure photographer and filmmaker who splits her time between Utah’s Wasatch Range and her off-grid cabin in the woods of Vermont.
Iz has developed her craft into one that focuses on the human story and its relation to the world. Her passion lies in working with individuals and brands to tell their own impactful stories in a way that feels true to them.
Her work has been seen in marketing campaigns across the ski industry, in print publications such as Freeskier and Backcountry Magazine, and in the film festival circuit at Mountainfilm and Banff Film Festival.
In this episode, Justine and Iz chat about: - Iz's career dream at 12 years old (that turned into reality)
- building a career in film, from "Fuel" to "Advice For Girls"
- being able to choose whose opinions matter most in your work
- using risk-taking and feedback for growth and development
- the importance of money talks, both with clients and with peers in your industry
- how pricing secrecy can hinder a whole industry
- balancing paid work with doing your craft for fun, including having days just for personal enjoyment
- the pressures of seasonality in photography and filmmaking
- there's no one way to have a creative career, and you can make it fun
- living in the woods and making it work without wifi or cell service and more!📢 Special announcement: Freelancer Boot Camp starts 3/28!
Go to https://www.justawildthought.com/freelancer-bootcamp now to learn about this 12 week coaching community designed for aspiring and current freelancers. Together, we'll outline your business vision, reshape your mindset, and get into the nitty gritty to turn your creative pursuit into a fully functioning business.
Connect with Iz:
Website: https://www.makeplusequal.com Instagram: https://www.instagram.com/makeplusequal (use #makeplusequal) Article: https://www.outsideonline.com/business-journal/issues/the-20-most-influential-people-in-the-outdoor-industry/Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Andrea Kelly (she/her) is the Founder/CEO/Advisor of Make Plus Equal, an advisory agency that helps outdoor apparel brands serve diverse body types.
Voted by Outside Business Journal as one of 2022's Twenty Most Influential people in the Outdoor Industry, Andrea has been championing Size Inclusion for over 10 years. Her efforts and expertise not only doubled the revenue for the Inclusive Sizes program at her former employer, but have also positioned her to serve on various industry panels, keynotes, podcasts, and magazine articles.
By sharing 23+ years of outdoor apparel experience, Andrea educates brands so they can feel confident about driving their business forward, build more inclusive collections, and grow their revenue and market-share by earning the trust of loyal customers who have long awaited this change in the industry.
In this episode, Justine and Andrea chat about: - having 23 years of experience in the outdoor apparel industry and finding a passion for inclusive sizing
- shifting from corporate work to consulting
- being driven by a desire to change an industry from the inside out
- making the outdoors available to everyone, regardless of size, by providing equal choices for all
- a recent shift in the marketing and imagery of plus-size athletes that is moving the needle for inclusivity
- educating brands on how to communicate with plus-size consumers and mitigate barriers to inclusive product development
- the importance of taking risks and embracing twists and turns over a career, and how that can build confidence
- Andrea's experience with Justine's Freelancer Boot Camp
- navigating negative self thoughts when you're self-employed
- finding purpose through entrepreneurship, despite challenges - taking intentional left turns in a career in order to build skills and credibility
and more!Connect with Andrea:
Website: https://www.makeplusequal.com Instagram: https://www.instagram.com/makeplusequal (use #makeplusequal) Article: https://www.outsideonline.com/business-journal/issues/the-20-most-influential-people-in-the-outdoor-industry/Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Katie Cooney (she/her) is an adventure photographer and outdoor illustrator based in Driggs, Idaho. You'll most likely have seen her work for brands like Jackson Hole Mountain Resort, Kari Traa, OnX Backcountry, Mammut and many more.
In 2022, Katie opened a small shop in Driggs, Fireweed Shop & Studios, with a focus on handmade and small-batch goods. Alongside her own, Fireweed features the work of over 75 outdoor-minded creatives and makers.
Katie loves the ways that her different work outlets feed one another, always keeping her on her toes creatively. You’re most likely to find Katie wildflower hunting, mountain biking, or backpacking during the summer, and backcountry skiing in the winter. She lives and plays in the mountains with her partner and their two rescue mutts.
In this episode, Justine and Katie chat about: - How Katie balances photography, illustration, and running a shop
- The pressure Katie felt to choose between two passions (and realizing she didn't have to)
- How tapping into multiple skills can give clients a comprehensive creative service
- Nurturing a relationship with creativity by experimenting and not being too rigid
- How to mentally separate your personal vision and a client's preferences
- Detaching self-worth from feedback
- Creating boundaries with clients around revisions and communications
- The journey to open a brick-and-mortar shop
- Investing energy into relationships with other creatives and women in small business
- Embracing multiple selves as a creative and human and more!Connect with Katie:
Website: https://www.ktcooney.com
Instagram: https://www.instagram.com/ktcooney
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Katie Lozancich ("Katie Lo") (she/her) is a storyteller and fine artist through Katie Lo. Creative. Storytelling has been a passion of Katie's ever since she got her first National Geographic subscription as a kid (which she bought with her allowance money). Those glossy pages and rich photographs were the catalysts for her career as an award-winning freelance storyteller and artist, creating content and stories for countless brands and magazines. Katie tends to wear many creative hats—director, producer, photographer, and writer are just a few to name—and her work blurs the lines between documentary and fine art. She is one of three creatives at the helm of NEXUS, an all-women's ski film that was directed, produced, and largely filmed by an all-women's team, and she is already busy working on another film. When's she not working, you can find Katie home in western Massachusetts riding her bike. In this episode, Justine and Katie chat about: - Growing up with a dream of becoming a fine artist, with pushback from adults
- Finding a supportive community in Jackson, WY and noticing that making a living as an artist was possible, then working with Justine to turn ideas into action
- Freelancing with a broad skill set and multiple passions when it seems tricky to combine them
- Turning on "taps" of different aspects of your creativity
- Owning all aspects of your identity and passions, rather than feeling limited by traditional definitions and structures
- How comparison can lead to self-doubt and pressure to conform
- Diversifying freelance skills to allow for more play and exploration
- Joining the team at Nexus to create a groundbreaking, all-women's ski film
- Creating a film: overcoming impostor syndrome, turning an idea into reality, the team's complementary skills, navigating the pitching process, and getting athlete buy-in
- Filmmaking and finding funding without a formal background as a production company - Working on a new film with Alex Showerman about women's freeride mountain biking in Vermont - Building a career around passions to find fulfilling work that resonates with others
- Being okay with uncertainty as it can lead to rewarding opportunities: learn from trial and error and more!Connect with Katie:
Website: https://www.katielozancich.com
Instagram: https://www.instagram.com/_katielo/
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Kika MacFarlane (she/her) and Tala Schlossberg (she/her) are Co-Founders & Creative Directors of the design studio Two Toes Creative. Two Toes works with brands & people who have ideas that feel too big to visualize, stories that they can’t keep in, and campaigns that need creativity to fuel them. They specialize in making complex information digestible and relatable, and working with animation to turn campaigns into human experiences. In this episode, Justine, Kika, and Tala chat about:
- How Tala and Kika formed their creative partnership after years of working separately in various industries
- Landing dream roles at the New York Times and Patagonia after college, and still feeling the urge to do their own thing
- Knowing when it's time to go out on your own and start a creative business
- How Tala and Kika have different strengths that are complementary to their partnership
- How Kika and Tala honor their value of creativity in all aspects of their lives
- Taking constant steps before you're even sure of where you're going to land
- Approaching projects with play, curiosity, and gamification
- Using constraints and boundaries to access creativity- How play is the intersection of all the work at Two Toes
- Noticing when a value is missing at work
- Two Toes' creative retreats
-Trusting your self and your abilities even in the face of self-doubt
- There are a lot of people who can do a craft, but nobody has your special kind of magic
and more!Connect with Two Toes:
Website: https://twotoescreative.com
Instagram: https://instagram.com/twotoesco
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Emily Holland (she/her) is a podcast strategist, consultant, and coach based in Boulder, Colorado. She has produced, edited, and hosted her own podcasts, The Stokecast and the Nature Untold Podcast, and now helps individual creators and brands create and grow their podcasts. When she’s not being a podcast nerd, she loves spending time outdoors, whether it be skiing, running, climbing, or hiking.
In this episode, Justine and Emily chat about:
- How Emily got into podcast work during and after working in corporate
- When to say yes and when to say no to work opportunities
- The importance of a network and how to build one
- Finding success through referrals and keeping clients close
- Pitching as a core skill for freelancers that can be learned over time
- Boundary setting as a freelancer, and the challenges of doing so
- Implementing systems and processes into your business
- Taking consistent action to reach long-term goals even with down months
- Deciding not to work with a client who wants to work with you and giving them feedback around it- Being great at certain skill sets but not wanting to offer them as your services
- Advocate for what you're great at and what you want to do to set you up for a better relationship with a client
- Instinct vs. fear and building confidence over time
- Everything is going to be okay!
and more!Connect with Emily:
Website: https://emilyholland.co/
LinkedIn: https://www.linkedin.com/in/emilylholland/
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Dani Reyes-Acosta is an award-winning advocate, filmmaker, athlete, and strategist who inspires individual action and collective communion through stories of reciprocity. Dani is Mestiza (Mexican) and Filipina proudly reclaiming the complexities of her heritage as a storyteller, food cultivator, and legacy Coloradan. Her latest project, OUTLIER, explores the role identity, community, and belonging play in our survival as a species.
In this episode, Justine and Dani chat about:
- Cultivating connection through purpose-led and values-led media
- Dani's background: from finding it hard to serve without connections to her work on the OUTLIER episodic documentary
- The filmmaking process and challenges: having a vision, creating a pitch deck, building a team, getting buy-in when nothing is guaranteed
- Being mid-project then deciding to step back and take time off
- Creating engaging community events: "Snow Days" for people making the outdoors more equitable in communities with wealth disparities
- Utilizing mindset tools to push yourself further
- Navigating the creative process like you navigate the backcountry
- Feeling safe and secure as a prerequisite to creativity, and finding financial stability as a creative through different methods of income
- Harmonizing passion projects vs. paying projects
and more!Connect with Dani:
Website: https://danireyesacosta.com/
OUTLIER: https://outlierfilmseries.com
Dani's IG: https://instagram.com/notlostjustdiscovering
OUTLIER's IG: https://instagram.com/outlierfilmseries
Afuera Productions' IG: https://instagram.com/AfueraProductionsConnect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
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BONUS: We're spotlighting a new film that's encouraging young girls to show up as their true selves and not let anything stand in their way.
Advice for Girls is an all-woman ski production both in front of and behind the camera, from athletes to cinematography, photography, design, and post-production.
Between cast and crew, more than 30 women were involved in the production of Advice for Girls.
The film seeks to challenge the status quo of the industry: paying athletes and crew for their hard work, and giving women more recognition.
In this episode, Justine chats with 6 of the 7 crew members of the project: director Sara Beam Robbins, cinematographer Iz La Motte, producer and athlete Addy Jacobsend, producer and athlete Sierra Schlag, photographer Katie Cooney, and social media manager and athlete AJ Cutler. (Photographer Bianca Germain was on a shoot.)
Justine and the crew talk about:
- creating a film with vulnerability, open communication, and teamwork
- gender equality in the ski industry and being paid for creative work
- crowdfunding a ski film
- challenges of filming in winter conditions
- the team's personal advice for girls
Learn About "Advice For Girls":
Website: https://adviceforgirlsfilm.com
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Shandi Kano is a commercial and freelance producer by trade and endurance runner, snowboarder and splitboarder by passion, living in Salt Lake City. Shandi started freelancing 10 years ago following an impactful career at ESPN and powerful life change and has since worked with some of the biggest brands in the outdoors industry and beyond.
In this episode, Justine and Shandi chat about:
- Allowing life changes to embrace new identities
- How dealing struggle and failure is essential to freelancing
- Choosing what to prioritize in life and business
- Why trust and NOT ego is essential to landing your next client
- Freelancing is a team sport; build community
- Rates, pricing, and understanding your worth as a freelancer
- Being of service as a freelancer and a leader
- Mentorship in the outdoors industry and giving back
and more!
Connect with Shandi:
Website: https://www.shandikk.com
IG: https://www.instagram.com/shandikk
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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How do you combine your talents with purpose-driven work? When do all the small steps lead to a business you’re proud of? Margo Stoney (she/her) is the Owner and Creative Director of High Mountain Creative. She lives in Montana and is dedicated to using graphic design to save the planet. She collaborates with nonprofits to develop visual storytelling pieces that raise awareness, increase impact and make supporting important causes more accessible to everyone. In her free time, Margo likes to snowboard, hike and explore new places while looking at birds and sketching in her notebook along the way.
In this episode, Justine and Margo chat about:
- Margo’s start into freelancing by exploring different avenues at the intersection of design and nature
- having a "second shift" job that allowed Margo to both spend the day snowboarding and have employment with benefits in the evening
- how employer jobs can set you up for the skills you need to start working for yourself
- learning and experimenting through taking two steps forward and one step back
- piecing together work as you transition toward your owning your own business
- how one of your best first clients can be your past employer
- prioritizing mental and physical health over hustle
- the need for good chemistry and overlapping values in a client relationship
- the value of solid contracts and processes
- how design can help fight climate change and support conservation efforts
- niching down to nonprofit clients
- how positioning affects pricing and feeling confident in what you're charging
- learning lessons from messing up
and more!
Connect with Margo:
Website: https://www.highmountaincreative.com
LinkedIn: https://www.linkedin.com/in/mstoney
IG: https://www.instagram.com/highmountaincreative
Connect with Justine:
Website: https://www.justawildthought.com
IG: https://www.instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Emily Tidwell (she/her) is a freelance adventure photographer whose event and campaign photography can be seen in partnership with brands like Red Bull, Patagonia, and Palisades Tahoe. Emily got her start shooting in the park for ski publications and eventually built a name for herself in the biking and outdoors industry as well. In this episode, Justine and Emily chat about: How she got her start as a freelance ski photographer and what it took to build her name in the skiing industry What it means to have the courage to show up as yourself Reclaiming the parts of you you've abandoned to "make it" Living off the highs and lows of freelancing and why it's a recipe for burnout Learning to take feedback to grow Success as she defines it now And more generally, how to avoid burnout as a freelancer
and more!
Connect with Emily:
IG: instagram.com/emily_tidwell_photo
Threads: @emily_tidwell_photo
Connect with Justine:
Website: justawildthought.com
IG: instagram.com/justawildthought
Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.
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Lisa Slagle (she/her) is the Founder and Agency Owner at Wheelie, LLC and a creative director and writer by trade. As Lisa puts it, "making things with people adds deep meaning to my life."
In 2009, she started by handing out soggy business cards on chairlifts. Now, she's creative directed for over 350 brands, produced millions of dollars of creative work, and managed over 50 full-time employees and hundreds of contractors. (And yes, it was really hard, and she worked her butt off.)
Lisa lives in Crested Butte, CO, where she snowboards and mountain bikes, which help her think of bigger and deeper questions to use with clients on consulting and projects.
In this episode, Justine and Lisa chat about:
-starting an agency at 22, then hiring people because she had too much work
-the dance between the craft and the client relationship: building a radical amount of trust
-how to communicate a vision to a client
-being in the business of selling imagination
-the personal vs. professional agenda of a pitch
-three types of creatives, and who to hire as a freelancer
-dealing with rejection
And more!
Connect with Lisa:
Website: wheeliecreative.com and LisaSlagle.com
Substack: lisaslagle.substack.com
IG: instagram.com/lisa_by_design
Connect with Justine:
Website: justawildthought.com
IG: instagram.com/justawildthought
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Wildly impactful conversations with creatives, freelancers and entrepreneurs in the outdoor industry.
The outdoor industry has its own culture and value system that can be tough to navigate. And if that wasn't hard enough, freelancing is notoriously ambiguous and secretive. This podcast looks to change all that!Creatives In The Wild is all about providing you the tools, perspectives, and stories to help you feel connected and excited to grow your freelance business in the outdoors industry.
Guests share the experiences, wisdom and best practices that have helped their businesses succeed so you can too.
I'm your host, Justine Mulliez!
As a certified coach who works with outdoor industry entrepreneurs, there have been countless times when I've chatted with folks about work and thought, "Wow, I wish other people could hear this."
So, let's geek out on entrepreneurship together. Creatives In The Wild dives into the nuances of freelance and creative work in the outdoor industry, giving you a variety of perspectives and the shared knowledge you need to start building a sustainable business around what you love to do.
More at: www.justawildthought.com
Instagram: www.instagram.com/justawildthought
