Afleveringen
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On this episode of Curve Ahead, host Brian welcomes Bobby Machado, CEO and founder of Signa Marketing and co-founder of Sector 7 Apps. Bobby shares his entrepreneurial journey from childhood ventures to managing million-dollar ad campaigns for car dealerships. Discover why the path to business success is never a straight line and how finding your perfect niche transforms you from "an option" to "a necessity" in the marketplace. Whether you're just starting your entrepreneurial journey or looking to refine your existing business, Bobby offers practical insights on specialization, pivoting when necessary, and leveraging AI in today's evolving digital landscape.
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What marketing strategies have stood the test of time, and how can businesses adapt to the digital age without losing their foundation?
In this episode of Curve Ahead, host Brian Wiles sits down with Rick Jaffe, founder of EPS Communications, to discuss:
✅ How marketing evolved from direct mail to digital & AI-driven strategies
✅ Why relationship-building & listening are still the key to success
✅ The role of short-form video & social media in modern branding
✅ How technology has changed creativity, advertising, and design
✅ Leadership insights from building & scaling a business over 30+ years#MarketingStrategy #BusinessGrowth #DigitalMarketing #AIinMarketing
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Zijn er afleveringen die ontbreken?
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Meet Shawnda Huffman, former radio host turned marketing agency CEO. In this candid conversation, Shawnda shares her journey from 22 years in radio to founding Tuuti Marketing Agency. Learn how she navigated career transitions, built successful teams, and developed a unique approach to marketing based on authentic connection. Whether you're an aspiring entrepreneur or established business owner, this episode offers valuable insights on building trust, creating compelling brand stories, and maintaining clear business values through the "Five C's" framework.
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Digital marketing is evolving faster than ever—are you staying ahead?
In this episode of Curve Ahead, host Brian Wiles chats with Maria Harrison, president of Bullseye Strategy, about:
✅ B2B vs B2C marketing strategies and what works best
✅ The role of storytelling in brand engagement & lead generation
✅ How video marketing is changing digital outreach
✅ Why SEO & paid media are crucial for business growth
✅ How AI & automation are reshaping the marketing industryTune in now to learn how to optimize your marketing strategy for success!
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Did you know that executives who post on LinkedIn are 5X more likely to influence purchasing decisions?
In this episode of Curve Ahead, host Brian Wiles chats with Stephanie Schwab, CEO of Crackerjack Marketing, about:
✅ Why executive branding is the future of LinkedIn marketing
✅ How company pages are becoming less effective in B2B marketing
✅ How to write LinkedIn content that builds trust & engagement
✅ The resurgence of newsletters & why they’re a smart content play
✅ How to overcome writer’s block & find your authentic voice🎧 Tune in for expert insights on LinkedIn marketing, content strategy, and executive branding!
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How do AI, automation, and digital consulting help healthcare organizations scale and innovate?
In this episode of Curve Ahead, host Brian Wiles chats with Brian Anderson, CEO of Augusto, about:
✅ AI’s role in healthcare & marketing analytics
✅ The inbound flywheel & its impact on business growth
✅ Scaling a business while maintaining strong leadership & culture
✅ How AI & data-driven insights refine business strategies🎧 Tune in for expert insights on leveraging AI, automation, and digital transformation!
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In this episode of Curve Ahead, host Brian Wiles interviews John Gumas, the CEO of Gumas Advertising and author of Challenger Brand Marketing. With over 40 years of experience, John has helped companies stand out and compete against industry leaders—without massive budgets.
Key Takeaways:
✅ What defines a Challenger Brand and how to compete against bigger competitors
✅ Why smart strategy beats big spending in marketing
✅ The role of leadership in shaping company culture and marketing success
✅ How AI is changing advertising—without replacing human creativitySend us a text
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In this episode of Curve Ahead, host Brian Wiles interviews Dominique Gross, CEO of HART, about healthcare data management, AI in health IT, and scaling a tech company. Dominique shares how she transitioned from mechanical engineering to leading a fast-growing health IT firm, how AI is shaping data interoperability, and why saying no is sometimes the best business decision.
Key Takeaways:
The challenges of healthcare interoperability and standardizationHow AI enhances but doesn’t replace human oversight in health ITThe role of product management in identifying business focus areasThe importance of knowing when to pivot, restructure, and scaleTune in now for expert insights into AI, healthcare innovation, and leadership in tech.
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In this episode of Curve Ahead, host Brian Wiles chats with Daniel Schotland, COO of Linqia, to discuss how AI is transforming influencer marketing. Daniel shares Linqia’s approach to optimizing campaigns with data and analytics, the evolution of the influencer space, and how brands can use creative strategies to stay ahead.
Key Takeaways:
✅ Using AI to find the perfect influencer-brand match
✅ Evolving trends in influencer marketing from blogs to TikTok
✅ Measuring ROI and optimizing for campaign success
✅ Integrating influencers into retail media and shopper marketing🎧 Tune in for actionable insights on leveraging influencers to build impactful campaigns
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In this episode of Curve Ahead, host Brian Wiles interviews Dan Locke, co-founder of Give, about the innovative platform that integrates philanthropy into sales and marketing. Dan shares how Give helps businesses build authentic connections through purpose-driven outreach, turning every interaction into an opportunity to make an impact.
Key Takeaways:
✅ The power of emotional connection in sales and marketing
✅ Leveraging charitable giving for lead generation and relationship-building
✅ Insights into multi-sided marketplaces and their challenges
✅ Why philanthropic companies recruit and retain employees more effectively
Tune in for practical advice and inspiring ideas on using purpose to drive business success.Send us a text
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In this episode of Curve Ahead, host Brian Wiles interviews Austin Dandridge, founder of Cobble Hill, a creative digital agency known for its impactful brand storytelling and innovative digital ad strategies. Austin discusses his journey from photographer to agency leader, sharing insights into how Cobble Hill transitioned from web design to focused digital marketing services.
Key Takeaways:
✅ Building a team of specialists to drive creative excellence
✅ How AI enhances ideation and marketing processes without replacing human creativity
✅ Strategies for crafting premium, authentic brand experiences
✅ Why storytelling is at the core of effective marketingTune in to hear Austin’s advice for creating impactful brand stories and succeeding in digital marketing.
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In this episode of Curve Ahead, host Brian Wiles interviews Mack Frederick, founder of Momentum and serial entrepreneur, about his inspiring journey from building a party bus business in college to running a multi-location phone repair company and a thriving digital marketing agency. Mack shares insights into balancing brick-and-mortar retail with digital growth, building a strong Google presence, and staying ahead of SEO trends.
Key Takeaways:
✅ How small businesses can leverage Google tools to grow
✅ Challenges of scaling multiple businesses at once
✅ Mack’s approach to SEO, local search, and Google Ads
✅ The importance of learning from failure and saying "no" to distractions🎧 Tune in to hear Mack’s incredible journey and his passion for empowering small businesses!
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In this episode of Curve Ahead, host Brian Wiles interviews Bill Balderaz, founder and CEO of Futurety, to discuss the power of data analytics and AI in driving business success—especially in regulated industries like healthcare and finance. Bill shares his entrepreneurial story, how clean data transforms organizations, and his thoughts on the future of marketing analytics.
Key Topics Covered:
✅ Building a career in data-driven marketing and analytics
✅ The role of AI and machine learning in actionable decision-making
✅ Addressing data challenges in regulated industries
✅ How core values build successful, lasting teams
✅ Key marketing trends, including agency consolidation and innovationTune in to learn how data and AI can revolutionize decision-making for your business!
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In this episode of Curve Ahead, host Brian Wiles speaks with Eric Morley, co-founder of Blue C , about his 20+ years in marketing and the importance of balancing brand strategy with community involvement. Eric shares insights into how his agency delivers impactful campaigns for clients like Monster Energy and Hyundai, while staying at the forefront of trends like AI and machine learning.
Key Takeaways:
✅ Why community engagement is vital for authentic brand-building
✅ How AI and machine learning are reshaping marketing strategies
✅ Lessons learned from two decades of marketing leadership
✅ The story behind the Distinguished Gentleman's RideTune in for practical advice and inspiring stories about creating impactful campaigns and giving back to the community.
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In this episode of Curve Ahead, host Brian Wiles speaks with Christian (Chris) Brown, co-founder of Glewee, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective.
Key Takeaways:
✅ How Gluey simplifies influencer marketing for SMBs and emerging brands
✅ Trends reshaping the industry, including TikTok Shop and affiliate marketing
✅ The role of AI in optimizing influencer campaigns and content creation
✅ Lessons learned as a young founder navigating the challenges of scaling a business🎧 Tune in now to learn how Glewee is changing the game for brands and influencers alike.
[00:00] IntroductionMeet Christian Brown and learn about Glewee’s mission.[01:24] Inspiration Behind GleweeThe early days of Glewee and the gap it fills in the influencer marketing space.[03:01] The Story Behind the Name ‘Glewee’How the name reflects the platform’s mission to connect brands and influencers.[05:23] Overcoming Challenges as Young FoundersLessons learned in licensing, contracting, and scaling the business.[09:47] Unique Features of GleweeWhat sets Glewee apart in the competitive influencer marketing industry.[15:15] Coaching Brands for Campaign SuccessHelping brands optimize campaigns based on goals and KPIs.[21:17] Influencer Marketing TrendsTikTok Shop, affiliate models, and the evolution of social media marketing.[29:31] AI’s Impact on Influencer MarketingLeveraging AI for ideation, captions, and influencer recommendations.[35:33] Final Thoughts and Call to ActionChris invites brands and influencers to join Gluey and outlines next stepsSend us a text
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In this episode of Curve Ahead, host Brian Wiles sits down with Courtney Kehl, founder and CEO of Expert Marketing Advisors (EMA), to discuss the evolving landscape of B2B tech marketing. Courtney shares her journey from working in corporate marketing at Cisco to launching and scaling a successful full-service marketing agency
Key Topics:
How B2B tech marketing has evolved over the years
Balancing client vision with effective go-to-market strategies
The growing role of AI and automation in marketing
Lessons learned from scaling EMA and supporting companies through acquisition
Advice for marketers and entrepreneurs navigating today’s tech landscapeWhether you’re a marketer, tech leader, or entrepreneur, this episode is packed with actionable insights to elevate your marketing game.
Tune in now to explore how you can master B2B tech marketing with Courtney’s expert advice!
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In this episode of Curve Ahead, host Brian Wiles sits down with Geordy Murphy, founder of FobeSoft, to explore how his platform is revolutionizing the restaurant industry. Geordy shares his journey from running award-winning restaurants to developing innovative software that simplifies financial management for restaurateurs.
Key takeaways:
How FobeSoft provides real-time financial insights for restaurants
The role of AI and automation in managing costs and boosting profitability
Overcoming industry challenges like labor shortages and rising food costs
Lessons learned from transitioning from hospitality to tech entrepreneurship
Actionable advice for restaurateurs and aspiring entrepreneursWhether you’re in the restaurant business, hospitality, or tech, this episode is packed with insights to help you thrive
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In this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders.
Topics include:
The difference between PR and marketing
How social media is reshaping the PR landscape
Challenges and rewards of scaling a business
Annie’s advice for aspiring business owners
The importance of storytelling in brand buildingWhether you're looking to elevate your brand or navigate the challenges of entrepreneurship, this episode delivers key takeaways for professionals across industries.
Tune in for valuable insights on leveraging PR to grow your brand and business.
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In this episode of Curve Ahead, I sit down with Dustin Lackey, General Manager at a major RV retailer in Alabama, to explore the world of RVs and how it differs from traditional automotive sales. Dustin shares insights on buyer demographics, seasonality, the impact of COVID-19 on the RV market, and the latest trends shaping the future of the RV industry.
Key topics discussed:
The differences in buyer motivation for RVs versus carsChanging demographics in the RV community, with younger audiences embracing the lifestyleHow seasonality and interest rates affect RV salesWhy now might be the best time to purchase an RV and the benefits of refinancing laterDustin’s advice for anyone considering a career in automotive or RV salesWhether you're an RV enthusiast or simply curious about the industry, this episode is packed with valuable insights on consumer trends, dealership strategies, and the lasting impact of the RV boom.
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I sit down with Chetan Saiya, founder and CEO of Zoomifier, to discuss the evolution of sales engagement, leveraging AI and machine learning, and how businesses can better align with changing buyer behaviors. With over 25 years of experience as a serial entrepreneur, Chetan shares key insights into creating engaging content strategies and building innovative solutions that empower sales teams.
Key topics discussed:
Chetan’s entrepreneurial journey and the inspiration behind ZoomifierAddressing the changing landscape of B2B sales and buyer reluctanceThe role of AI and machine learning in optimizing sales performanceBuilding content that opens doors and sustains customer engagementThe importance of machine learning as a differentiator in businessWhether you're in sales, marketing, or interested in the intersection of AI and business strategy, this episode provides valuable insights into the future of sales and content engagement
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