Afleveringen
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #57 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies to grow your business, no matter your role in the data center ecosystem.
Discover how to define your ideal client profile and buyer personas, conduct research to understand their goals and challenges, and develop a content and events strategy to position your company as the go-to experts.
Get insights on targeting the right geographic markets and company sizes for data center maintenance, colocation, construction, and decommissioning services.
Plus, learn how to leverage content and customer marketing to establish your green data center business as a sustainability leader.
Don't miss these actionable tips to elevate your sales, marketing, and go-to-market efforts.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:50 Introducing Joshua Feinberg, CEO at DCSMI
2:26 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #19
3:19 How cable management companies can get to IT contacts in data centers
14:51 How a data center and critical infrastructure maintenance company can grow its client pool
26:58 How a colocation data center plans for revenue growth
37:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
38:13 How can data center construction and infrastructure company improve its branding
49:14 How to generate data center decommissioning projects
58:18 How a green data center business can reach out to customers
63:58 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
64:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #colocation #colocationdatacenter #datacenter #datacenterconstruction #datacenterdecommissioning #datacentermaintenance #datacentermarketing #datacentersales #datacentersolutions #digitalinfrastructure #greendatacenters
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #56 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Benjamin Myers, a National Account Sales Executive at DH Pace. Ben shares his unique perspective on the data center industry, having transitioned from the physical security space.
Listeners will learn about the key stakeholders involved in data center projects, strategies for consolidating and standardizing specifications to reduce complexity, and the critical importance of physical security in maintaining uptime. Ben also provides insights on the evolving role of owner-operators in the supply chain, as well as the future trends and challenges facing the industry.
This episode is a must-watch for anyone interested in the data center sales and marketing landscape.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:35 Introducing Benjamin Myers, National Accounts Sales Executive at DH Pace Company
1:18 From Physical Security Sales to Data Center Sales
3:01 Selling to Data Center Owner-Operators, Architects, and GCs for Hyperscale and Colocation
5:04 Rapid Pace of Data Center Construction, Physical Security, and Temperature Control
7:28 Advice to Students Considering Sales Careers in B2B Tech and Critical Facilities
12:21 Specializing in Data Center, Critical Facilities Sales to Owner-Operators, Architects, and GCs
13:03 Biggest Physical Security Mistakes in Data Centers and Digital Infrastructure Facilities
15:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
16:17 Standardizing Data Center Facilities' Supply Chains Around Physical Security and Energy Savings
19:22 Comparing Data Center Construction vs. Retrofits with Data Center Owner/Operators, Architects, GCs, and Manufacturers
20:48 Networking with Other Data Center Sales Professionals
22:31 DH Pace’s Data Center GTM Team: Estimating, Bidding, Projects, Shipping, Warehousing, Post-Construction, Facilities
23:58 Data Center Client Stakeholders: New Construction Project Managers, Designers, Architects, Post-Construction Facilities Maintenance
26:09 Biggest Challenges Selling Data Center Physical Security and Critical Facilities Supply Chain Services
27:56 Future of Data Center Sales to Owner/Operators: Controlling More Supply Chain for Cost and Uptime
29:55 How Data Center General Contractors (GCs) Can Reinvent Themselves and Avoid Commoditization
33:59 Benjamin Myers (Connect with on LinkedIn) and DH Pace Company (Follow on LinkedIn and Website)
35:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmI #datacenterarchitect #datacenterdowntime #datacenterenergy #datacenterfacilities #datacenterindustry #datacentermaintenance #datacentermarketing #datacenterowneroperators #datacenterphysicalsecurity #datacenterprojectmanagement #datacenters #datacentersales #datacentersupplychain #datacentersustainability #physicalsecurity #technologysales
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Zijn er afleveringen die ontbreken?
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In episode #55 of the Data Center Go-to-Market Podcast, host Joshua Feinberg covers essential strategies for sales and marketing professionals in the data center industry. You'll learn how to define an ideal client profile and buyer personas for hyperscale, telecommunications, fiber optic, colocation, and power solutions providers. Discover how to align sales and marketing teams, leverage thought leadership content and events, and transition client-facing roles to operate as consultative experts. This episode is packed with actionable insights to elevate your go-to-market approach and drive more business.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:58 Introducing Joshua Feinberg, CEO at DCSMI
1:59 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #18
2:44 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
3:18 How to create a go-to-market strategy for a hyperscale data center operator
21:19 How a multi-channel telecommunications consultancy can refine its ideal client profile (ICP)
31:01 How a micro-grid and renewable energy provider for data centers can find new clients to talk to
39:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
40:17 How a fiber optic network solutions provider can get more new clients
48:13 How a colocation provider can improve lead generation
56:56 How a data center power solutions provider can create more awareness
62:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#dcsmi #datacentergtm #colocation #datacenterindustry #datacentermarketing #datacenters #datacenterpower #datacentersales #datacentersolutions #digitalinfrastructure #fiberoptic #fiberopticnetwork #hyperscale #hyperscaledatacenter #microgrid #renewableenergy #telecommunications
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #54 of the Data Center Go-to-Market Podcast, Gabe Andrews shares his unique career journey from the IT side to the sales side of the industry. Gabe provides valuable advice for both early-career and mid-career professionals, emphasizing the importance of finding fulfillment in your work and not just chasing titles. He also discusses key challenges facing the data center industry, such as the need to ask "why" more often and the growing importance of collaboration among diverse industry players. Listeners will gain valuable insights into the future trends shaping the data center market, including the shift towards tight-knit vendor partnerships. This episode is a must-watch for anyone looking to thrive in the dynamic world of data centers.
(When this podcast episode was recorded, Gabe Andrews was Director of High-Density Infrastructure at Wesco Data Center Solutions.)
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:45 Introducing Gabe Andrews, Vice President of Operations at Nautilus Data Technologies (formerly Director of High-Density Infrastructure at Wesco Data Center Solutions)
1:15 The Career Journey to Selling High-Density Infrastructure and Data Center Solutions
4:54 From Data Center Operations/Technologist to Consultative Data Center Solutions Sales
7:39 What Data Center Clients Want During the Sales Process
12:31 Advice on Data Center Careers for High School and College Students
16:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
17:20 Data Center Career Advice for Mid-Career Colleagues/Friends
21:42 Biggest Data Center Industry Challenges and Mistakes
25:58 The Future of Data Center Technologists in Sales and Channel Partner Ecosystems
31:56 Gabe Andrews (Connect with on LinkedIn) and Nautilus Data Technologies (Follow on LinkedIn and Website) (formerly Director of High-Density Infrastructure at Wesco Data Center Solutions)
34:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #datacentercareers #datacenterclients #datacenterindustry #datacentermarketing #datacentersales #datacentersolutions #datacentertechnology #highdensity #highdensityinfrastructure #liquidcooling
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #53 of the Data Center Go-to-Market Podcast, you’ll learn invaluable insights on how to effectively engage and influence key decision-makers like CTOs and CIOs in the data center industry. You'll discover strategies for positioning your company as the go-to expert, building trust through content and events, and improving lead generation. Gain practical tips for creating a compelling value proposition, understanding the budgeting process for new data center projects, and convincing hyperscale customers to partner instead of self-constructing. This episode is a must-watch for sales, marketing, and go-to-market professionals looking to elevate their game in the data center space.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:57 Introducing How to Market and Sell to CTOs and CIOs
1:53 How to find the right CTO or CIO decision-maker
7:36 How to improve CTO and CIO lead generation for a data center-related business
12:54 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
13:32 How to create a compelling CTO or CIO value proposition with your data center messaging
20:10 How to understand the budgeting process for new data center projects
23:17 How to convince hyperscaler customers to give up on self-construction
26:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #datacentermarketing #ctoengagement #datacenterbudgeting #hyperscale #cto #cio #datacentersales
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In this insightful episode #52 of the Data Center Go-to-Market Podcast, Priyanka Ray, IBM's Global GTM Cloud Migration and Modernization Lead, shares her career journey and valuable advice for professionals at all stages.
Learn how to navigate the rapidly evolving cloud and data center landscape, from understanding fundamental functions to upskilling with industry-relevant certifications. Discover the common business-related challenges in cloud migration projects and strategies to address them.
Gain insights into the future of data centers, including the shift towards hybrid/multi-cloud and edge computing.
Whether you're just starting your career or looking to take it to the next level, this episode is a must-watch for anyone interested in the data center industry.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:37 Introducing Dr. Priyanka Ray, Global GTM Cloud Migration & Modernisation Lead at IBM
1:10 Career Progression from Software Engineer to Global GTM Cloud Migration & Modernisation Lead at IBM
3:31 Cloud Security and AI-Related Threat Vulnerability
4:51 Cloud and Data Center Careers: Continuous Learning and Adaptability
8:30 How IBM Addresses IT Skills Gaps from Recent University Graduates
11:29 Mid-Career Cloud and Data Center Opportunities: Legacy IT to AI, Edge Computing, and Sustainability
18:23 Cloud and Data Center-Related Training and Certifications: Architecture, Sales, AI, and Migrations
22:16 Biggest Cloud Migration and Modernisation Challenges With Legacy, Enterprise Transformation Projects
28:12 Scope, Time, and Cost of Cloud Migration and Modernisation Engagements
31:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
32:01 Massive Hyperscale Projects: Managing Transformation Projects at CEO and Board Level
34:13 Double Bubble Costs with Data Center and Cloud Migrations
35:11 Future of Data Centers: Hybrid and Multi-Cloud Environments. IoT. Edge Computing, AI, and Low Latency
40:27 Favorite Cloud Migration and Modernisation Tools
44:00 Data Center Operators and End Users, Innovation Leaders (CTO, Infrastructure, and R&D), and Industry Analysts
45:59 Dr. Priyanka Ray (Connect with on LinkedIn), IBM (Website), and IBM Consulting (Follow on LinkedIn)
47:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #ai #cloud #cloudcareers #cloudmigration #cloudsecurity #cloudtraining #datacenter #datacenteroperators #drpriyankaray #futureofdatacenters #hyperscale #ibm #ibmconsulting #it #ittraining #legacyit #migrationtools #moderization #multicloud #transformation
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #51 of the Data Center Go-to-Market Podcast, host Joshua Feinberg tackles a variety of challenges faced by professionals in the digital infrastructure industry.You'll discover strategies for improving data center product management, securing funding for carbon-negative data centers, enhancing data center marketing for telecom providers, boosting market presence for telecom and data center companies, increasing business agility for electrical engineering firms, and effectively selling optical transmission, power cabling, and electronics to data centers.
Feinberg provides actionable insights and best practices to help you elevate your sales, marketing, and go-to-market efforts. Don't miss this valuable episode!
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:57 Introducing Joshua Feinberg, CEO at DCSMI
2:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
2:52 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A #17
3:58 How to improve data center product management
13:48 How a carbon-negative data center can get funding to scale
21:20 How a managed full-service telecom provider. can improve its data center marketing
34:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
35:39 How a telecommunications and data center provider can improve market presence
45:22 How an electrical engineering firm for data centers can improve business agility
53:31 How an optical transmission, power cable, and electronics manufacturer sells to data centers
1:05:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #businessagility #carbonnegativedatacenter #datacentermarketing
#datacenterproductmanagement #datacentersales #digitalinfrastructure #marketpresence #sellingtodatacenters #telecommarketing #telecomproviders -
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #43 of the Data Center Go-to-Market podcast, you’ll learn strategic approaches for data center companies to identify their key buyer personas, engage potential clients throughout the buyer journey, define their target markets, enter new geographic regions, and position themselves as trusted advisors early in the client research process. Joshua Feinberg provides actionable advice on account-based marketing, achieving product-market fit, and assessing new markets. Overall, this episode offers data center professionals insights on how to refine their marketing and sales strategies.
#datacentergtm #dcsmi #fiberoptics #networktesting #datacenterdesign #datacenterconstruction #datacenteroperations #datacenterindustry #datacentermarketing #datacentersales0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:45 Data Center Go-to-Market, Sales, and Marketing Q&A 14
3:32 How a fiber optics and network testing company can get precisely to the right persona
14:01 How a data center design support and preconstruction services firm can get in front of designers
20:13 How a data center market intelligence company can better define its target market
27:31 How a data center operations management and design firm gets enterprise customers on the cloud
36:48 How to grow revenue for designing, building, optimizing, and maintaining data centers
43:01 How a data center services company can enter new markets
54:55 Joshua Feinberg from DCSMI
55:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #49 of the Data Center Go-to-Market Podcast, you'll learn proven strategies to elevate your company's brand awareness, generate more qualified leads, and connect with the right decision-makers.
Discover how to reposition your sales team as trusted advisors, develop a content strategy to position your company as industry experts, and define your ideal client profiles to target the best-fit prospects.
Whether you're in cybersecurity, telecommunications, infrastructure services, or fiber optics, you'll walk away with actionable insights to drive more data center sales.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:38 Introducing Joshua Feinberg, CEO at DCSMI
2:18 Agenda: Data Center Go-to-Market, Sales, and Marketing Q&A #16
3:37 How a cybersecurity solutions company can increase brand awareness
10:34 How an advanced telecommunications and technology provider can get more data center sales
19:38 IaaS lead generation best practices (Infrastructure as a Service lead gen)
30:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
31:11 How to find data center tenants
39:43 How to connect with entities that need financing to purchase data centers
45:15 How a fiber optics network testing, monitoring, and analytics firm generates leads and meetings
55:54 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
56:39 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cybersecuritybranding #cybersecuritymarketing #cybersecuritysales #datacenterfinance #datacenterfinancing #datacentergtm #datacenterleasing #datacentermarketing #datacenterpurchase #datacenterrealestate #datacenters #datacentersales #datacentertenants #dcre #dcsmi #fiberoptics #fiberopticsnetwork #fiberopticsnetworktesting #fiberopticstesting #iaas #iaasleadgeneratio #iaasmarketing #iaassales #telecommunications #telecommunicationsmarketing #telecommunicationssales
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In episode #48 of the Data Center Go-to-Market Podcast, you’ll learn about the critical role of material resources and sustainability beyond just carbon emissions in the data center industry.
Hear from Jon Summers, Research Leader at the Research Institutes of Sweden, as he shares his career journey and provides advice for both young professionals and mid-career individuals interested in client-facing roles like marketing, sales, and product management.
Discover how AI is driving innovation in data center cooling and power consumption, and gain an appreciation for the value of research and data-driven approaches to addressing sustainability challenges in this rapidly evolving sector.
Don't miss this deep dive into the future of digital infrastructure!
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:56 Introducing Jon Summers, Research Leader at RISE Research Institutes of Sweden
1:25 Jon Summers' Journey to Researching Data Center Sustainability and Digital Infrastructure Energy Use
2:14 Managing Thermal Aspects of High-Performance Computing HPC With Liquid Instead of Air
3:51 RISE Research Institutes of Sweden Digital Systems Next to OCP Data Center (Facebook)
6:14 Data Center Career Advice for Students Interested in Client-Facing, Entry-Level Jobs
10:22 Data Center Community Relationships as Data Centers Consume 10%+ of a Country’s Energy
12:40 Introducing Data Center Ecosystem to New Hires (50+ Different Business Models)
14:07 Competition for Recruiting Data Center Entry-Level Talent
14:48 Mid-Career Advice for Data Centers and Digital Infrastructure
22:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
22:58 Biggest Data Center Mistakes (Blanking Panels on Racks and Carbon Myopia with Sustainability)
28:42 Future of Data Center Research and Standards Development (Connecting AI, Astronomy, Power Consumption, and Nuclear Fusion)
39:43 AI Data Centers Make Liquid Cooling Mainstream
45:32 Jon Summers (Connect with on LinkedIn) and RISE Research Institutes of Sweden RISE (Visit www.ri.se/ice)
48:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#aidatacenters #ai #blankingpanels #carbonmyopia #careeradvice #datacenterbusinessmodels #datacenterenergy #datacentermistakes #datacenterresearch #datacentergtm #datacenters #dcsmi #digitalinfrastructure #energyconsumption #highperformancecomputing #hotairmanagement #liquidcooling #nuclearfusion #ocp #powerconsumption #sustainability #sustainabilityresearch #thermalmanagement
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #47 of the Data Center Go-to-Market Podcast, host Joshua Feinberg answers key questions on how to identify and connect with the right decision makers, gain new data center clients, and improve lead generation. You'll also learn strategies for addressing startup and expansion challenges, as well as how to understand and effectively target specific data center markets. Whether you're a sales, marketing, or go-to-market professional in the data center industry, this episode is packed with actionable insights you won't want to miss.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:33 Introducing Joshua Feinberg, DCSMI | Bonus Q&A session from Data Center Go-to-Market 101
1:43 How to identify and connect with the data center decision-maker
5:52 How to gain new data center clients and improve lead generation
9:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
10:06 How to address data center startup and expansion challenges
13:42 How a public/private/on-premise cloud managed service provider can target buyer personas with tailored outreach campaigns
17:25 How to understand and target specific data center markets
19:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenterclients #datacenterexpansion #datacentergrowth #datacenterleadgeneration #datacentermarketing #datacenters #datacentermanagedservices #datacentermarkets #datacentersales #datacenterstartups #hybridcloud #privatecloud #publiccloud
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In episode #46 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Svante Horn, the co-founder and CEO of Scandinavian Data Centers. Svante shares his unique career journey, from his early days in banking to co-founding a sustainable data center company focused on creating a carbon-negative platform. Listeners will gain valuable advice for breaking into the digital infrastructure industry, strategies for mid-career professionals looking to pivot, and a deep dive into Scandinavian Data Centers' innovative approach to leveraging district heating, greenhouses, and community partnerships. This episode is a must-watch for anyone interested in the future of data center leadership and operations.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:28 Introducing Svante Horn, CEO & Co-Founder at Scandinavian Data Centers
0:49 Svante Horn Journey to Former Military Bunker-Turned High-Security Data Center to Co-Founding Scandinavian Data Centers
3:20 Data Center Entry-Level ICT Career Advice: AI, Fiber, Telecommunications
9:16 Data Center Mid-Career Advice: Pivoting From Banking to Data Centers
13:13 Scandinavian Data Centers: Green Economy and Decarbonization vs. Power-Needy AI Infrastructure
15:06 Sweden Data Centers Excess Waste Heat, District Heating Grid, Rack Workload Densities, Heat Pump Efficiency (COP)
18:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
18:58 Eskilstuna, Sweden Data Centers Near Power and District Heating Grid (Hot Showers, Greenhouses, Jobs)
22:59 Sweden's Willingness to Try the New and Take Risks Driving Data Center Innovation
25:14 Future of Data Center Entrepreneurship, Disruptive Business Models, Local Benefits, Green Vision, and Diverse Workplace
35:04 Svante Horn (Connect with on LinkedIn) and Scandinavian Data Centers (Follow on LinkedIn and Website)
35:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #careeradvice #communitypartnerships #datacentercareer #datacenterentrepreneurship #datacenterindustry #datacenterinfrastructure #datacenterinnovation #datacenterpower #datacenterrack #datacenters #datacentergtm #dcsmi #decarbonization #digitalinfrastructure #diverseworkplace #districtheating #districtheatinggrid #eskilstuna #excesswastehea #fiber #greendatacenters #greeneconomy #greenhouses #greenvision #heatpumpefficiency #scandinaviandatacenters #sustainabledatacenters #sweden #telecommunications #workloaddensity
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In episode #45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market to target companies in Latin America, improve carbon-neutral data center lead generation, and level up your sales team's expertise. Gain insights on building buyer personas, creating educational content, and positioning your company as a trusted advisor. Applicable for data center providers, technology partners, and service providers.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:21 Introducing Joshua Feinberg, CEO at DCSMI
0:35 Data Center Go-to-Market, Sales, and Marketing Q&A #15
2:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
2:35 Agenda
3:32 How to get digital infrastructure appointments/meetings for the sales team
18:53 How a data center hosting and business continuity services firm can grow in a small, congested market
29:47 How to grow colocation business in Latin America LATAM
33:12 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
34:14 How to improve carbon-neutral data center lead generation
42:07 How a data center can market to target companies
48:57 How a network cabling solutions company can improve its sales strategy
56:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#carbonneutral #colocation #datacenters #datacentergtm #datacentermarketing #datacenteroperations #datacenterrevenue #datacenterroi #datacenterservices #datacentersgrowth #datacenterssales #dcsmi
#digitalinfrastructure #edgecomputing #hyperscale #latam #leadgeneration #networkingcabling #salesstrategy #targetmarketing
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Episode #44 of the Data Center Go-to-Market Podcast features an insightful conversation with Viggy Hegde, the Vice President of Marketing at Compu Dynamics.
Viggy shares his extensive experience in the data center industry, including his transition from being in marketing for data center operators to now leading marketing on the design and build side.
Listeners will learn about the evolving challenges and opportunities in the data center space, the importance of adapting to market changes like the rise of AI and high-density deployments, and strategies for client-facing roles in this dynamic industry.
Viggy also provides valuable advice for aspiring marketers and highlights the growing demand for skilled data center technicians.
This episode is a must-watch for anyone interested in the data center ecosystem.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:00 Introducing Viggy Hegde, Vice President of Marketing at Compu Dynamics
1:46 Viggy Hegde's Data Center Marketing Career Journey (Colocation, Hyperscale, Cloud, and Interconnection)
4:54 From Marketing for Data Center Operators to Marketing a Data Center Design/Build Firm
10:12 Data Center Careers for Entry-Level, Client-Facing Jobs (Marketing, Sales, and Product)
19:09 Rebooting Digital Infrastructure Careers (Mid-Career in Marketing, Sales, and Product)
23:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
23:51 Data Center Sales Development Reps SDRs and Account Executives AEs as Consultants
24:54 Biggest Data Center Marketing Challenges in Data Center Alley / Northern Virginia
26:43 Critical Infrastructure Ecosystem: Educating Communities on Tax and Public Safety Benefits
27:38 Data Center Power Shortages Impact on Providers, Hyperscalers, and End Users: From Tier 1 to Tier 2
29:34 Data Center Racks High-Density Power from KW to MW with Liquid Immersion Cooling
31:44 Data Center Marketers: Hyperscale vs. Colocation and Getting Closer to End Customers
37:02 The Future of Data Center Marketing: Staying Current and Highly Visible While Proactively Educating Communities
42:01 Viggy Hegde (Connect with on LinkedIn) and Compu Dynamics (Follow on LinkedIn and Website)
43:02 Compu Dynamics Liquid Cooling Immersion Technology Deployments: 15MW-40MW+
45:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#dcsmi #datacentergtm #aiinfrastructure #cloudmarketing #colocationmarketing #compudynamics #criticalinfrastructure #datacenteralley #datacenterbuild #datacentercareers #datacentercommunities #datacenterconsulting #datacenterdesign #datacenterdesignbulid #datacenterecosystem #datacenterindustry #datacentermarketing #datacenteroperators #datacenterpower #datacenterracks #datacenters #datacentersales #digitalinfrastructure #digitalinfrastructurecareers #digitaltransformation #hyperscalemarketing #liquidcooling #liquidimmersion #liquidimmersioncooling #northernvirginia #powerdensity #techcareers #tier1datacenters #tier2datacenters
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In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure industry, spanning over 25 years. Listeners will learn about the evolution of data centers, the importance of training and consulting in sales roles, strategies for advising young and mid-career professionals, the biggest challenges and opportunities facing the industry, and the future of sales and customer success. Tsafrir also provides valuable insights into the role of events, marketing, and transparency in effective go-to-market strategies. This episode is a must-watch for anyone interested in the data center industry, sales, and digital infrastructure.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:36 Introducing Tsafrir Lahav, Vice President of Global Sales at AimBetter
1:05 Tsafrir Lahav's Career Journey to Data Centers, Telecommunications, Mid-Market, and Enterprise Tech
4:18 Early Data Center Teaching on How to Run Backups and DR Disaster Recovery Data Centers and Cloud
5:48 Database Performance Acceleration for Colocation Data Centers: Branding, Selling, Proof of Concept
7:57 IT Infrastructure and ITSM Founder: IBM Mainframe Services Over Cloud
10:27 AimBetter Real Time Problem Solving (RTPS), Next-Generation Observability and Monitoring
12:37 25 Years of Data Center Sales, Training, and Consulting
15:07 Data Center Career Advice for Entry-Level, Non-Technical Roles (Sales, Marketing, Product)
20:58 Pivoting in Data Center Sales Careers (Mid-Career Advice for Digital Infrastructure or Managed Services)
26:50 Biggest Data Center and Digital Infrastructure Challenges
33:18 Data Center Compliance, Regulatory Environments, and Decision Making
39:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
39:58 Data Center Operators with Chief Innovation Officers, ESG Executives, and Cloud Repatriation
43:10 Huge Hyperscale Public Cloud Bills and the Need for Even Full Colocation Transparency
45:11 Server Hugging, Network Operations Center (NOC) Staff, and Colocation Facilities Manager Staff
48:45 The Future of Data Center Sales, SDRs, and Enterprise Account Executives (AEs)
55:50 The Future of Data Center Customer Success (CS) for Next Sales to Mid-Market and Enterprise
58:17 Favorite Data Center Sales Tools, Applications, and Events
60:56 Comparing Data Center Leads vs. Sales Opportunities at Data Center Conferences
64:12 Favorite Data Center Learning Resources
68:25 Tsafrir Lahav (Connect with on LinkedIn) and AimBetter (Follow on LinkedIn and Website)
70:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #DataCenter #SalesStrategy #DigitalInfrastructure #CareerAdvice #IndustryInsights -
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In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a consultative sales role, providing valuable advice for aspiring professionals looking to break into the data center space. Listeners will learn strategies for leveraging LinkedIn, navigating the challenges of sustainability and decarbonization, and understanding the evolving role of sales professionals in the digital infrastructure sector. This episode is a must-watch for anyone interested in the intersection of sales, marketing, and the data center industry.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:55 Introducing Patricia Alvina, Sales Manager ASEAN at Siemens
1:41 The Digital Infrastructure Career Journey to Energy Management Sales with Siemens Singapore
4:27 Data Center Sales as an Energy Optimization and Decarbonization Consultant Subject Matter Expert
6:27 Digital Infrastructure Energy-Related, Client-Facing Career Advice
9:46 How Data Center Sales Professionals Engage Multiple Stakeholders in Complex Enterprise Sales
11:37 Advice to Mid-Career Data Center and Digital Infrastructure Sales Professionals
14:32 LinkedIn Best Practices for Data Center and Digital Infrastructure Sales Professionals
21:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
21:44 How Data Center Sales Reps Can Benefit from LinkedIn Groups and the Social Selling Index (SSI)
24:03 Biggest Data Center Decarbonization and Sustainability Mistakes with Renewable Energy Credits (REC)
28:34 Which Data Center Industry Stakeholders Care About Renewable Energy Credits (REC)?
31:11 Why Data Center Sales Leaders Now Consult, Orchestrate, and Facilitate Buying Workshops
32:41 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management
40:12 Patricia Alvina (Connect with on LinkedIn) and Siemens (Follow on LinkedIn and Website)
42:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #datacentersales #digitalinfrastructure #sustainability #decarbonization #careeradvice #linkedintips #salesevolution #datacenterindustry #siemens #singapore #siemenssingapore
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In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable representation to grow your business. Joshua Feinberg provides insights on adapting to changing buyer preferences, establishing expertise, and positioning your company as a thought leader. This episode is ideal for sales, marketing, and business development professionals looking to enhance their data center industry knowledge.#datacentergtm #dcsmi #datacenter #datacentersales #datacenterindustry
0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:44 Data Center Go-to-Market, Sales, and Marketing Q&A 13
4:00 How can an optical interconnect solutions company get representation
15:42 How a Hyper-Converged Infrastructure and AI company can identify the right clients
27:12 How to navigate the data center industry as a newcomer
34:41 How to find available data center equipment manufacturers for representation
44:38 How a data center design and build firm can generate better leads
52:05 How a broadband, fiber, and IT service solution provider can improve content creation and strategy
60:08 Joshua Feinberg from DCSMI
61:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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In episode #40 of the Data Center Go-to-Market Podcast, Mark Bjornsgaard, CEO and founder of Deep Green Technologies, shares his journey into the world of heat reuse and sustainability in the data center industry. Listeners will discover the origins of this transformative concept, tracing its roots back to a pioneering white paper by Microsoft. Explore the role of hyperscalers in driving innovation, the benefits of decentralized data centers, and strategies for navigating careers in this rapidly evolving space. Whether you're an aspiring professional or an industry veteran, this episode offers valuable insights on versatility, community integration, and staying informed on the latest trends shaping the future of digital infrastructure.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:27 Introducing Mark Bjornsgaard, Founder and CEO at Deep Green Technologies
0:54 The Journey to Data Center Heat Reuse Inspired by Microsoft Data Furnace White Paper
3:32 Data Center Workloads, Hyperscale Utilization Rates, and AI GPU Impact
5:57 Hyperscale vs. Decentralized Data Centers, Global Energy Capacity, and $1T ASI Cluster
8:55 Data Center Career Advice from Mark Bjornsgaard at Deep Green Technologies
15:22 Digital Infrastructure Mid-Career Advice for Corporate Refugees Interested In Heat Reuse
19:10 Data Center Startups and Why VC's/Boards Love Hiring for Logos
21:22 Challenges of Hiring for Sales in Startups That Haven't Yet Achieved Product/Market Fit
25:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
26:23 Why Sustainable Data Centers Bring (Much) Better Outcomes Beyond Social Benefits
29:30 $1 Trillion Data Center Super Cluster and 100GW of Power for Artificial Super Intelligence (ASI)
30:26 Networks of Data Center AI Factories Become Super-Clusters and Free Heat Factories for Cities
32:49 Data Center Grid Capacity vs. EV Grid Demands Solvable by Data Center Free Heat Generation
35:41 Data Center Heat Reuse for District Heating vs. Massive, Remote Hyperscale Data Centers
38:48 Tracking Chief Sustainability Officers (CSOs) in Technology Companies
40:23 Reading 400 Blogs/Day with Feedly: Energy Tech, Battery Tech + Diary of a CEO with Steven Bartlett
45:59 Disruptive Data Center Founders as Subject Matter Experts, Trusted Advisors, and Thought Leaders
48:35 Why Data Center Operators "Badge" Social Responsibility to Win Over Community Stakeholders
51:14 Moneyball Sabermetrics and Mark Bjornsgaard's First Startup Predicting Musical Artists' Success
54:06 Mark Bjornsgaard (Connect with on LinkedIn) and Deep Green Technologies (Follow on LinkedIn and Website)
55:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #deepgreen #deepgreentechnologies #heatreuse #datacenterheatreuse #microsoftdatafurnace #datafurnace #datacenterworkloads #hyperscale #hyperscaleutilizationrates #ai #gpu #aigpu #decentralizeddatacenter #globalenergy #globalenergycapacity #asi #asicluster #datacentercareer #digitalinfrastructure #datacenterstartups #sustainabledatacenters #datacentersustainability #datacentersupercluster #100gw #datacenterpower #artificialsuperintelligence #datacenterai #datacenteraifactories #freeheatfactories #superclusters #heatfactories #gridcapacity #evgriddemand #freeheat #freeheatgeneration #districtheating #hyperscaledatacenter #chiefsustainabilityofficer #energytech #batterytech #disruptivedatacenter #datacenterfounder #datacenteroperators #sustainability
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In episode #39 of the Data Center Go-to-Market podcast, you’ll gain invaluable insights into your data center marketing and sales strategies. Host Joshua Feinberg provides actionable advice for collaborating with customers, marketing stationary battery solutions, creating buyer personas, anticipating customer needs, local and national marketing, developing sales strategies, identifying ideal clients, financing sustainable projects, targeting MEP projects, and generating early leads. You'll learn tried and tested tactics that can be immediately applied to grow your data center business. Don't miss this opportunity to learn from an industry expert.
#datacentergtm #dcsmi #datacenters #datamarketing #salesstrategy #b2bmarketing #leadgeneration0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 10
3:32 How can a sales service engineer better collaborate with data center customers?
9:26 How to market and sell stationary battery solutions to data center decision-makers (and get past gatekeepers)
22:01 How a Tier III data center facility can plan for a marketing campaign and draft an offer to potential customers
31:04 How to get new climate technology business from data centers
39:03 How to market and sell data center financing of sustainable energy projects
44:31 How to generate leads for data center MEP systems integration (mechanical, electrical, and plumbing)
49:37 Joshua Feinberg from DCSMI
50:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #38 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Adam Gibson, the Vice President of Global Data Center Development at Megaport and the owner of techvox consulting. Adam shares his unique career journey into the data center industry and provides valuable insights for those looking to enter or advance their careers in this rapidly evolving field. You will learn about the diverse range of roles available, strategies for mid-career professionals, the operational challenges of global data center management, and the key trends shaping the future of this critical infrastructure. Whether you're just starting out or looking to recharge your data center career, this episode is a must-watch.0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:49 Introducing Adam Gibson, Vice President of Global DC Development at Megaport
1:52 Adam Gibson's journey to leading Megaport's Global Data Center Development
3:46 Data Center Career Advice for Entry-Level, Client-Facing Job Roles
10:05 Advice for Mid-Career Data Center Professionals
18:36 Optimizing Data Center Operations (Locations and Hours Across Different Data Center Job Functions)
22:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
23:33 Data Center Locations, Utility Power Grid Demands, and Latency Requirements
32:04 Decentralized Data Centers vs. Hyperscale vs. Edge
36:27 The Future of Data Center Design Build Projects and Quantum Computing
41:37 Adam Gibson (Connect with on LinkedIn), Megaport (Follow on LinkedIn and Website), and techvox (Follow on LinkedIn and Website)
46:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #careeradvice #techcareers #infrastructuremanagement #futureofit #digitaltransformation #datacenterdevelopment #megaport #datacentercareers #datacenteroperations #datacenterlocations #datacenterjobs #utilitypower #powergrid #latency #decentralizeddatacenters #hyperscale #edge #datacenterdesign #quantumcomputing #techvox
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