Afleveringen
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As prediction market platforms like Kalshi and Polymarket stretch their tentacles across culture, their advertising has become ubiquitous. Ahead of the World Cup, Kalshi has inked partnerships with a slew of high-profile athletes and football personalities, like JosĂ© Mourinho and Lionel Messi. Polymarket, for its part, was a marquee sponsor for the UFC 250 fight at the White House earlier this month. Theyâre also currently under investigation for deceptive marketing practices (something for another podcast).
But more recently, a new Polymarket spot, directed by Gabriel Moses featuring Rick Rubin, Future, and Peso Pluma, has caught peopleâs attention. In this episode, we break down the spot, discussing the deliberate dissonance between the ad and the product, tastewashing, if these people are too hot to be gambling, why tech seems to be the only place where brand marketing is alive, and more.
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For our second special edition pod, we spoke with Mark Stenberg, Senior Media Reporter at AdWeek, to compare notes on what people are talking about this year: AI FOBO, the proliferation of creators, and the increasingly blurry purpose of the festival itself. We get into why Cannes may be less about new ideas than consensus building, why public panels feel more PR-approved than ever, and data dissonance in the basement of the Palais.
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Zijn er afleveringen die ontbreken?
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This is the first of two special edition podcasts this week, recorded on the ground at the Cannes Lions Festival of Creativity âąïž. Today, weâre joined by breakfast aficionado and friend of the show, Ben Dietz. Ben is Âœ of the Hip Replacement podcast alongside our friend Kyle Raymond Fitzpatrick.
Ben is a longtime Cannes attendee, so we pick his brain about how the festival has evolved for better (and worse) over the past decade, why the work matters less and less, Toucan Sam snorting a line of stars, a theory of brands as mammals, the queen of Cannes Sara Fischer, the Pope, Cannes vs. Cannes, and more.
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An enduring theme of the Knicksâ historic finals run has been squabbling over who and what constitutes âa real fan,â exacerbated by astronomical ticket prices, the intrusion of Kalshi, and the Side Talkification of New York. But what, exactly, is the role of gatekeeping when you want these moments of mass enthusiasm?
On the pod this week, we talk about New York after the Knicksâ win, why the gatekeeping discourse is almost as annoying as the kind of âGRWM to watch the Knicks at the White Horse Tavernâ-type content, and avoiding a Jesse Plemmons in Civil War-style fandom litmus test.
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Youth is vanishing. In a material sense, birth rates are plummeting around the globe and older people are staying in positions of power across both the public and private sector for longer periods of time. Itâs also vanishing in a cultural sense, too thanks to a steady stream of reboots, remakes, and de-aged celebrities, as studios and execs bet on proven hits vs. net-new creative.
Against this ossified backdrop, just how much is youth actually leading culture? And are we even giving them a chance? To learn more, we spoke with Samuel Moyn, a Kent Professor of Law and History at Yale University and the author of the upcoming book âGerontocracy in America: How the Old Are Hoarding Power and Wealthâand What to Do About it.â He breaks down why gerontocracy poses one of the biggest challenges to a thriving youth culture and, by proxy, to creative risk taking.
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Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which succeed or fail by their on-screen reputations.
To better understand the state of play on all things Bravo and brands, we invited Gibson Johns to join us in the studio. Heâs a Bravo aficionado, freelance writer, and host of the âGabbing with Gibâ podcast. We discuss the Skinnygirl theory of brand building, the Bravo wink, why even the Kardashians keep coming back to reality TV, the new franchises he is most bullish on, and of course⊠the Summer House Reunion!
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Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. Sheâs the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit within the larger trend towards âpremiumizedâ household staples (ex. Graza and Fishwife) plus the ins and outs of developing a dog shampoo, DINKWADs, and the sorry state of dog etiquette in New York.
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Theyâve poached the CMO of Loewe, have a compelling social presence, and recently tapped Charli XCX as a shareholder and global ambassador. In doing so, Nothing, the nascent UK-based tech startup, seems to be aspiring to bring a measure of intrigue and cultural cachet to an industry otherwise highly deficient in cool: tech. On the pod this week, we go Marques Brownlee mode to discuss what the last cool moment in tech was, why Nothingâs strategy of carving a niche with young creatives is a smart play, Treyâs walkman, and more.
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The World Cup is less than one month away. The lead up has been marred by craven opportunism, flagrant price gouging, and worst of them allâa Jelly Roll theme song. Itâs the most potent symbol of where global football is headedâendlessly mediated, ultra-exclusive, and heavily commercializedâand what itâs leaving behind: the fans. Our guest this week is Thomas Gorton, the co-founder of unk Studio. We get his take on how to ensure brand collaborations feel generative to the culture rather than extractive, gamified upstart leagues like âBaller League,â how gambling has zapped the viewing experience, and the beauty of lower league football.
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Theyâve got Hollywood ambitions, buzzy merch drops, and swarms of loyal fans (and drones). Why is Palantir, a shadowy data analytics company that many view as emblematic of Americaâs slide into an unaccountable surveillance state, building a brand universe? This week, our guest is Daysia Tolentino. Sheâs a freelance writer covering internet culture, with bylines in GQ, Teen Vogue, Vulture, and NBC News. She also writes the Yap Year newsletter on Beehiiv. We ask her about Palantir chore coats, her interview in GQ with Eliano Younes, the Head of Strategic Engagement at Palantir, and why techâs pursuit of âgood tasteâ is in bad faith and wonât work.
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Eli, Clara, and Trey are back together again and talking about what the proliferation of reading clubs reveals about how brands and savvy entrepreneurs are trying to literally capitalize on the analog bandwagon. We cover $1,000 reading retreats, friendship as KPI, and what makes attempts to scale and/or market âanalogâ succeed or fall flat.
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Lauren McCarthy is the Editor-in-Chief of NYLON and the newly-relaunched NYLON GUYS. We asked her about the opportunity she identified to speak to young men at a moment in which the culture around what it means to be a man is often controversial (and a bit American Psycho-coded). We also discuss nightlife coverage, where and how Nylon finds rising talent, and the value proposition of a magazine profile in the age of TikTok.
Hosted on Acast. See acast.com/privacy for more information.
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Max Tani is the Media Editor at Semafor and co-host of the Mixed Signals podcast. He also writes the must-read Semafor Media newsletter every Sunday evening. Max is a longtime friend of the pod (and in real life) and weâre honored to have him on as our first guest. We wanted to get Max's take on some of the puzzling and contradictory phenomenons we're noticing in media. We discuss how long of a runway he gives the âdumb questionâ interview format, whether MrBeast is just a reskinned version of Home Makeover but with a creepier host, and why CNNâs fake podcast gamut was a misreading of why audiences donât trust media.
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Day One FM is now part of Side Projects: a strategy studio and creative outlet helping brands, marketers, and everyday people think critically about how advertising shapes the cultural landscape.
Eli and Clara share some context about what Side Projects is and what this transition will look like for the pod: whatâs new (our theme song, a studio revamp, and YouTube Channel) and whatâs staying the same (great conversations and your hosts Eli, Clara, and Trey).
To learn more about Side Projects, check out side-projects.co where you can subscribe to our newsletter and order our first print issue.
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Weâre going on a break for a few weeks! But before we do, we talk about how the most sauceless couple you know are doing Carolyn Bessette and JFK Jr. cosplay, the viral Interview magazine piece about the âFinest Boys in Finance,â and why fashion was better when it was about the clothes, not the business.
Recommended this week:
JFK (Dir. Oliver Stone)Angel's Egg (Dir. Mamoru Oshii)The Play PodcastBenjamin Edgar on Navigating Cultural Tipping PointsThe Vergeâs Nilay Patel Believes Gen Z Will Revolt Against the âBrand Dealâ EconomyâTrend Bipolarityâ and How Brands Kneecapped CoolHosted on Acast. See acast.com/privacy for more information.
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Nilay Patel is the editor-in-chief of The Verge and host of Decoder with Nilay Patel. The Verge is âabout technology and how it makes us feel,â and Nilay knows people donât feel so hot right now. We speak with him about how founders have never been more transparent about the negative impacts of their product, how AI products are actually bad, the poison that is prediction markets on our information ecosystem, why Gen Z will ultimately turn on the brand deal economy, and the moment he realized everything is just fans.
Recommended this week:
The Conquest of Cool by Thomas FrankHosted on Acast. See acast.com/privacy for more information.
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We dive into Greg Ipâs article in the Wall Street Journal talking about how people aged 65 and older are healthier, wealthier, and, essentially, propping up the entire American economy. We also discuss if brands are going to shift their attention towards the âsilver economy,â stretched adolescence, rotisserie chicken, books as cultural signals, and the death/end of the mass-market paperback.
Recommended this week:
The Faltering by Tristan TaylorRonin (dir. John Frankenheimer)Canada - John Beltran and Placid AngelsHosted on Acast. See acast.com/privacy for more information.
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Ian Michna is the founder of Jenkem Magazine. We talk with him about bringing an outside perspective to skateboarding, being a good beginner, why a combination of fear and shame keeps skateboarding alive, cold plunges with âAndyâ Huberman, how Jenkem works with brands as a boutique agency, and why most things that turned out well also couldâve been terrible.
Recommended this week:
Be a beginnerGo to Amoeba and shop for records based on their album artWhere to find Ian:
@ian.michna@jenkemmag jenkemmag.comyoutube.com/@jenkemmagHosted on Acast. See acast.com/privacy for more information.
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We begin with a very brief Super Bowl recap, where Eli was one lazy holding call away from a handful of benjamins. Then, we put some respect on some of the American athletes sweeping, skating, and skiing in Milano Cortina. Nothing cooler than being extremely good at one specific thing. And finally, Clara and Trey dive into a lively debate centered around Joshua Rothmanâs latest piece in The New Yorker, âIs Good Taste a Trap?â Yes.
Recommended this week:
It's Never Over, Jeff Buckley (dir. Amy Berg)3 Women (dir. Robert Altman)The Culture JournalistHosted on Acast. See acast.com/privacy for more information.
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Ahead of the Super Bowl, we caught up with Adweekâs Senior Media Reporter Mark Stenberg to help us contextualize the trends weâre seeing in this yearâs crop of commercials and identify what you should look out for as you watch on Sunday.
We cover the rise of the multi-week attention ecosystem, why weâll see more health-focused ads, and more. Plus, we get Markâs thoughts on the integration of prediction markets into media platforms and whether he buys that people trust journalists less than funeral home directors.
Recommended this week:
Lonesome Dove by Larry McMurtryï»żWhere to find Mark:
@markstenberg3On Background AdweekHosted on Acast. See acast.com/privacy for more information.
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