Afleveringen
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Ylani shares how her business has evolved through different seasons and why this latest shift feels the most her—from refining her offers to showing up in her content in a way that feels natural and true. Ylani Estwick is a brand coach and messaging mentor, supporting creative leaders in building a brand they love. With an approach that isn't surface-level, she believes in equal amounts of deep reflection, visualization, and action to move things forward. She knows how much personal and business are intertwined and how brand growth happens best in the spaces embracing the whole person who’s running it all.
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Threads
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Substack
Brand Messaging Hub
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Podcast
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In this episode, I explain my offer strategy, client journey from service provider to B2B creator brand, how I came up with Soft Pivot® and what it means and more.
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Zijn er afleveringen die ontbreken?
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In this episode of Dear Creator, I sit down with my longtime friend Tom to chat about creativity, inspiration, and what it truly means to be a modern Creator. Tom shares his unique journey as a multi-hyphenate creative: from photography and drag to writing and documenting life with an old-school camcorder.
We explore:
Balancing a 9-to-5 with creative projects (the "5-to-9 lifestyle")The importance of living your life for authentic inspirationThe blurred lines between inspiration and copying in creative workHow creativity isn’t just about output but also recovery and imaginationTom also shares his 2025 creative goals, including leaning into writing, embracing weird drag content, and collaborating more. Whether you're a Creator juggling multiple projects or someone searching for inspiration, this episode will leave you with plenty to think about.
Follow Tom ↓
https://www.instagram.com/tommonforti/
https://www.instagram.com/isthatskin/
Always Sometimes Podcast on Spotify and Apple
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Thank you for listening to this episode!
Here are the topics I dive into while sitting in my car in the midst of a snow storm. Enjoy!!
Content audit: what I discovered and how to do one yourselfEntrepreneurship is a personal development journeyNormalize paying friends and losing themSocial media is NOT the problem... are you?Building a new group program / membership offer in 2025Connect with me! ↓
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Pivot with Purpose
Soft Pivot™
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In this episode, I’m diving into what’s ahead for Creator Brands in 2025. We’re starting with a little intro: who I am, what I do, and how I help burnt-out service providers transition into scalable Creator Brands. Then, I’m sharing my predictions for the Creator economy
The rise of personality-driven, unhinged, hybrid, and activist CreatorsThe types of content that will dominate—think vulnerability, public documentation, and artistic collabsThe shift in offers, from audio-first multitasking tools to more DWY integration and income diversificationWhether you’re curious about evolving your business or just want to stay ahead in the Creator world, this episode is full of insights to get you inspired for what’s next.
Tune in and let’s talk about the future of Creator Brands!
Mentions:
Download Pivot with Purpose HERE
Mentioned Lois, check her out HERE
LA Fire Relief Links:
Donate to the Pasadena Humane Society HERE
Where to donate to people who've lost their homes in the LA fires HERE
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Michelle is a social media content strategist and founder of Hello Lemon. She empowers service providers to turn social media into the #1 way they're able to convey what they do and what they're edge is, helping them see a future with the brand and community they're building.
Follow Michelle
Instagram
Threads
Website
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Pivot with Purpose
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Starting this year with a yap!
Here's what I yap about:
Podcast updates and goalsPimple patchesEnergizing for JanuaryNot rushing reflections and goals for the New YearPart-time Job HuntingCozy champagne toasts for NYEMeat that freaks me out "chicken"Book ideas and passion projectsSubstack will be a trend this yearGrandparents remember more than 20-something year oldsand more!
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Welcome back to Dear Creator! I'm so excited for this episode with Alexa Phillips. She is a writer, brand strategist, and multi-passionate creative. She is the founder and Chief Brand Architect at Bright Eyes Creative, a Seattle-based creative studio that helps creative entrepreneurs build brand worlds that bring their vision to life and connect deeply with their audience. Her mission is to teach creatives how to monetize their zones of genius and creativity to build self-sustaining creative businesses. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative.
We talk all things AI, job replacements, zones of genius and more!
Make sure you follow her on socials and subscribe to her newsletter.
IG: https://www.instagram.com/brighteyescreative/
Threads: https://www.threads.net/@alexacphillips
LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/
Creatives Anonymous (my creativity newsletter): https://creativesanonymous.beehiiv.com/subscribe
Connect with me! ↓
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Pivot with Purpose
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In this episode, I share some insights of common elements service providers are adding into or leaving out of their offers and offer ecosystems.
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In today's episode, I talk to Sylvia all about Human Design, her soft pivot, toxic marketing tactics and more! I hope you enjoy.
Introducing Sylvia Bbela, a Human Design Business Mentor and reader with a gift for guiding entrepreneurs to create aligned, soul-centered businesses. With years of experience as a one-stop-shop for retainer-based business building, Sylvia’s approach combines Human Design with her expertise in operational strategy to help clients streamline, connect with their intuition, and reach their potential. Through personalized sessions, 1:1 mentorship, and impactful organizational setups, Sylvia helps visionary entrepreneurs bring ease, clarity, and flow into their work and lives.
Instagram: @sylbbela.co
Tiktok: @sylbbela.co
Website: www.sylbbela.co
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Pivot with Purpose
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In this episode, I talk about 5 reasons why building done-with-you offers will positively impact your business. Thank you to the person who submitting these questions! If you like what you heard, please leave a review and connect with me on socials. Thanks for tuning in!
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Pivot with Purpose
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In the beginning of this episode, Morgan talks about the new improvements she’s made for the podcast and mentioned how she’s going to be including more conversational episodes.
Then she transitions into an inspiring conversation with Franzine Elaine. They both riff and rant on multiple different topics when it comes to building a brand and business.
If you like what you heard, please give the podcast a rating and review! Or share it on social media by tagging @morganmarkowski
Join the Creator Lounge (FREE Slack Community) https://morganmarkowski.myflodesk.com/lounge
Follow Franzine!
Instagram: https://www.instagram.com/franzine_elaine/
Website: https://restdayclub.com/links
Limited Series Podcast: https://open.spotify.com/show/6IMqVMvtWV5F0bAt4QsyXC?si=96ab8e860fd1423f
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In this episode Morgan talks about the different ways you can scale your offers.
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In this episode, Morgan explains the importance of not ghosting your community when you choose to pivot. Luckily, you may be able to just bring them along for the ride.
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Hi Friend!! In this episode, I’m breaking down the Three Ps every B2B Creator Brand needs: Purpose, Personality, and Presence. We’ll talk about how having a clear purpose gives your brand direction, how showing your personality makes it memorable, and how building a presence on the right platforms helps you connect with your audience. Plus, I’ll share simple prompts to help you reflect on your brand. Join the chat in The Creator Lounge—I’d love to hear your thoughts!
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Pivot with Purpose
Soft Pivot™
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Curious about what my mornings really look like as a Creator Brand? It might not be what you think. In this episode, I'm sharing my honest take on how I went from the hustle of service-provider life to slowing down and creating more intentional and intuitive mornings. It’s not about checking off a to-do list but feeling less stressed, more creative, and ready to take on the day. If you've ever wondered how a slower, more flexible start could actually boost the momentum for the day, this is it.
Connect with me! ↓
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Pivot with Purpose
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In this episode, I teach you how to discover your signature life brand themes! I did a live workshop for my friend Emelie's group program Stand Up Copy about this and thought it'd be helpful for you as you start discovering the different ways to build a Creator Brand and get consistent with content.
Let me know if you have any questions and if you want to dig deeper, book a 1:1 session with me here!
Connect with me! ↓
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Pivot with Purpose
Soft Pivot™
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In this episode, I talk about how service providers are the new B2B Creator Brand. In order to be seen, you have to build a BRAND. Which takes time. What are your thoughts?
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Today I talk about embracing embarrassment to improve a skill that you're learning. In example, I'm learning how to teach better. Though I don't get better at teaching by not doing it. I share more examples in this episode and I hope it inspires you to continue to work towards your goals.
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In today's episode, I talk about how I came up with the idea of creating this podcast, the strategies, workflows, tech and tools, etc. Private podcasts are a great way to build your email list and connect deeper with your online community.
Connect with me! ↓
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Pivot with Purpose
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