Afleveringen
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Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that thereâs still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology.
For Further Reading:
Check out Shivâs substack
2025 AI Predictions You Canât Afford to Miss
Marketing With AI for Dummies
Consortium for AI Personalization
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Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the âcontent paradox.â He explains why thereâs a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners.
For Further Reading:
Abhay Parasnis showcases Typeface on CNN âDe-codedâ w/Host Anna Stewart
Adobe Alum takes AI-enables marketing beyond the prompt
Transition from solo acts to a complete symphony with AI
Abhay Parasnis Keynote at VivaTech 2024
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Zijn er afleveringen die ontbreken?
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Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this yearâs Consumer Electronic Show in Vegas. He talks about whatâs over and underhyped - from superautomation and agents to content creation and beyond. And weâll hear predictions as to how AI in marketing is evolving in 2025.
For Further Reading:
Read Shellyâs blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9
Subscribe to Shellyâs newsletter: https://shellypalmer.com/subscribe/
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Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantarâs latest use cases and where he thinks the industry is going next.
For Further Reading:
Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in
AI at Kantar: AI at Kantar
Kantarâs AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit
A webinar on Kantarâs research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors
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Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers.
For Further Reading:
Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/
Trust Me Iâm a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness
Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer
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Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like.
For Further Reading:
Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/
Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/
AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):
https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/
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Omar Rodriguez-VilĂĄ is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. Heâs looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in todayâs environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results.
For Further Reading:
Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd
Is Your Marketing Organization Ready for Whatâs Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next
Omarâs Presentation at POSSIBLE 2024: Organizing for New Growth â How do You Prepare the Organization to Leverage the Potential of GenAI
https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H
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Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, heâs taking what heâs learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies.
For Further Reading:
Learn more about Spok, an AI marketer product: spok.app
Learn more about Forum3:
forum3.com
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Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it.
For Further Reading:
https://www.linkedin.com/in/yaniv-makover-a8590b3/
https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6
https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/
https://www.youtube.com/watch?v=QyUUzFv824Y
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Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, thereâs also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know.
For Further Reading:
Joshua Browder LinkedIn
Age 27, Built a $230M AI Lawyer Business
'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder
Would you let a robot lawyer defend you?
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Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still donât understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness.
For Further Reading:
Buy The AI Conundrum
MMA Global's Decoding AI for Marketers training
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Jonathan Nelson, CEO of Omnicom Digital, works with clients at the worldâs largest organizations to shape the future of marketing. Heâs spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, heâs partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead.
For Further Reading:
Learn more about Jonathan
Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT
Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter
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Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world.
For Further Reading:
What is RAG (retrieval-augmented generation)?
Zetta Venture Partners
Weaviate
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Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.
For Further Reading:
Pictory
10 âBestâ AI Tools for Business (May 2024)
The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work
Inside Big Tech's underground race to buy AI training data
ElevenLabs
POSSIBLE
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Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.
For Further Reading:
Learn more about Wesley
Wesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing Leadership
A Conversation With Bingâs Chatbot Left Me Deeply Unsettled
Wesley ter Haar on the difference AI makes to creative content
AlphaGo - The Movie | Full award-winning documentary
Burger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate WhopperÂź Creation
The Actual Possibility of AI â Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024
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Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space.
For Further Reading:
8 Research Papers That Set Off the AI Boom
My, Myself and AI
Instalily.ai
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Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.
For Further Reading:
Attention is All You Need
Paleo Ad Tech (Martyâs Podcast)
House of Lies (Martyâs Book)
The Salesforce 360 Blog
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Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, sheâs always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.
For Further Reading:
https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/
https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/
https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
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Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a birdâs eye view of the technology and its implications at one of the worldâs largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business.
The opinions expressed are those of the guest in his personal capacity.
For Further Information:
https://kallayil.com/
https://www.youtube.com/watch?v=Wp2DKofnviA
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Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience.
For Further Reading:
https://amperity.com/company
https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers
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